Professional Certificate
Self-paced video training
7 hours

Masterclass in Websites & Landing Pages

Video-on-demand e-learning course

Professional Certificate Self-paced video training 7 hours

About this websites & landing pages course

Syllabus

This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices in order to coordinate or optimize the design & development of any website or e-shop by working with design & development agencies.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary, and job positions.

Outcomes of this websites & landing pages training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of this websites & landing pages education

Start a career as a Websites Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • 7 hours of video

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

Syllabus Manager

Tolis Aivalis

Topics for this websites & landing pages course

Course Introduction

Course welcome & overview

Presentation
02m 46s

Course introduction - your account

Lecture
07m 28s

Course introduction - interacting with us

Lecture
04m 53s

Working with web & mobile developers

How to work with web designers & developers for your website

Lecture
01m 21s

Working with developers - Website types

Lecture
05m 51s

Working with developers - Domain names

Lecture
12m 47s

Working with developers - Website hosting

Lecture
08m 56s

Working with developers - Website secure certificate

Lecture
09m 51s

Working with developers - Website structure & layout

None
03m 36s

Working with developers - Website usability

None
08m 11s

Working with developers - Website content

None
07m 52s

Working with developers - Finding web design agencies

Lecture
07m 09s

Working with developers - Getting a web design proposal

Lecture
07m 18s

Working with developers - Signing a web design contract

Lecture
04m 53s

Working with developers - The web design & development process

Lecture
07m 02s

How to design a website mockup with Moqups.com

Tutorial
01m

Moqups.com - Create a website structure

Tutorial
03m 10s

Moqups.com - Create a webpage layout

Tutorial
04m 37s

Moqups.com - Summary

Tutorial
01m 11s

Website management platforms

How to use website management platforms

Lecture
02m 57s

The content management systems (C.M.S.)

Lecture
03m 53s

How we use a content management system (C.M.S.)

Lecture
05m 25s

The online ready to use content management systems (C.M.S.)

Lecture
02m 52s

The e-commerce extensions for a C.M.S.

Lecture
03m 10s

The complete e-commerce platforms

Lecture
08m 36s

What the e-commerce platforms offer

Lecture
08m 20s

The website themes

Lecture
04m 59s

The website plug-ins & extensions

Lecture
07m 09s

How to build a website with WordPress.org

Tutorial
01m 28s

WordPress.org - Setup

Tutorial
07m 23s

WordPress.org - Dashboard

Tutorial
05m 07s

WordPress.org - Users & settings

Tutorial
06m 48s

WordPress.org - Media

Tutorial
02m 21s

WordPress.org - Pages & posts

Tutorial
05m 10s

WordPress.org - Comments

Tutorial
03m 09s

WordPress.org - Menus

Tutorial
02m 47s

WordPress.org - Themes & extensions

Tutorial
06m

WordPress.org - YOAST S.E.O. plugin

Tutorial
05m 14s

How to build a website with WordPress.com

Tutorial
01m 05s

WordPress.com - Create website

Tutorial
02m 55s

WordPress.com vs WordPress.org

Tutorial
05m 07s

How to build an eshop with Shopify.com

Tutorial
03m 10s

Shopify.com - Create online store

Tutorial
02m 47s

Shopify.com - Products

Tutorial
08m 10s

Shopify.com - Collections

Tutorial
05m 09s

Shopify.com - Customers

Tutorial
02m 49s

Shopify.com - Orders

Tutorial
03m 59s

Shopify.com - Analytics

Tutorial
04m 40s

Shopify.com - Marketing

Tutorial
02m 33s

Shopify.com - Discounts

Tutorial
07m

Shopify.com - Extensions (apps)

Tutorial
05m 06s

Shopify.com - Themes

Tutorial
02m 57s

Shopify.com - Pages & blog posts

Tutorial
02m 08s

Shopify.com - Navigation

Tutorial
02m 45s

Shopify.com - Settings

Tutorial
01m 03s

Shopify.com - Dashboard

Tutorial
02m 33s

Websites conversion rate optimization (CRO)

How to optimize your website landing pages

Lecture
02m 18s

Landing pages - How they work

Lecture
02m 30s

Landing pages - Headline

Lecture
01m 47s

Landing pages - Video

Lecture
01m 31s

Landing pages - Call to action button (C.T.A.)

Lecture
01m 35s

Landing pages - Benefits & incentives

Lecture
01m 28s

Landing pages - Social proof

Lecture
02m 36s

Landing pages - Lead generation form

Lecture
06m 51s

Landing pages - How we monitor them

Lecture
02m 20s

Landing pages - How we optimize them

Lecture
05m 53s

How to optimize your pages with Hotjar.com

Tutorial
01m 23s

Hotjar.com - Connect your website

Tutorial
58s

Hotjar.com - Heatmaps

Tutorial
04m 08s

Hotjar.com - Recordings

Tutorial
04m 40s

How to optimize your e-shop

Lecture
01m 39s

Optimize your e-shop - Main page

Lecture
09m 31s

Optimize your e-shop - Products category page

Lecture
07m 45s

Optimize your e-shop - Product page

Lecture
19m 37s

Optimize your e-shop - Cart

Lecture
10m 14s

Optimize your e-shop - Check-out page

Lecture
11m

Optimize your e-shop - Importance of check-out page

Lecture
05m 28s

Optimize your e-shop - Marketing automations after sales

Lecture
04m 12s

The websites section summary

Lecture
01m 15s

Course Epilogue

Course epilogue - one last thing before you go

Lecture
08m 47s

Professional instructors in websites & landing pages

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Αnswers for this websites & landing pages course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

 

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our corporate social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do your e-learning courses have exams? Do I get a certification?

Depending on your course selection:

 

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

If you chose one of our smaller or free E-learning programs, upon completing at least 80% of the videos, you receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: