Professional Certificate
Video e-learning
6 hours

Masterclass in Digital Advertising Strategy & Planning

Video-on-demand e-learning course

Professional Certificate Video e-learning 6 hours
32 students also took this course

About this digital advertising strategy & planning course


This is an advanced training which offers thorough step-by-step lectures on all tactics, tools and practices in order to calculate estimates, plan and present a complete digital advertising media plan. This course targets people who already know how to use advertising platforms and run advertising campaigns.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.


Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Outcomes of this digital advertising strategy & planning training 

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks and tools.
  • Form and run entire campaigns.
  • Target the right audience or create a new lookalike one.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts on every platform.
  • Find a job and apply everything you know.

Benefits of this digital advertising strategy & planning education

Start a career as a Digital Advertising Planner Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • start-finish-icon

    6 hours of video

  • Days-Week-icon

    6 months access to videos & files

  • Language_icon

    In Greek language (στα Ελληνικά)

  • level_icon

    Professional Certificate

  • user_icon

    32 students also took this course

Syllabus Manager

Tolis Aivalis

Topics for this digital advertising strategy & planning course

Course Introduction

Course welcome & overview

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Course introduction - your account

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Course introduction - interacting with us

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Digital advertising campaigns fundamentals

Things to do in advertising platforms

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The digital advertising campaigns fundamentals

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Campaigns fundamentals - The different ad platforms

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Campaigns fundamentals - Ad accounts or ad managers

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Campaigns fundamentals - Working with others

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Campaigns fundamentals - Tags/pixels of ad accounts

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Campaigns fundamentals - Events of tags/pixels

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Campaigns fundamentals - Setup & installment of your tags/pixels & events

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Campaigns fundamentals - Monitoring tags/pixels & events

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Campaigns fundamentals - Tags/pixels & cookies

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Campaigns fundamentals - Media spending budget

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Campaigns fundamentals - Real time auction & bidding

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Campaigns fundamentals - Target audiences

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Campaigns fundamentals - Audiences from tags

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Campaigns fundamentals - Custom audiences

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Campaigns fundamentals - Audiences from data lists

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Campaigns fundamentals - Audiences from social media interactions

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Campaigns fundamentals - Lookalike audiences

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Campaigns fundamentals - Audiences for remarketing

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Campaigns fundamentals - Audiences combinations

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Campaigns fundamentals - Ad objectives

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Campaigns fundamentals - Brand awareness ad campaigns

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Campaigns fundamentals - Traffic ad campaigns

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Campaigns fundamentals - Conversions ad campaigns

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Campaigns fundamentals - Ad campaigns combinations

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Campaigns fundamentals - Ad creatives

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Campaigns fundamentals - UTMs of ad creatives

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Campaigns fundamentals - Brand awareness campaigns metrics

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Campaigns fundamentals - Traffic/visits campaigns metrics

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Campaigns fundamentals - Conversions campaigns metrics

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Campaigns fundamentals - Return on ad spend

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Campaigns fundamentals - Customer acquisition cost

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Campaigns fundamentals - Customer lifetime value

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Campaigns fundamentals - Summary

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Google tag manager

Google tag manager

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Google tag manager - Dashboard

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Google tag manager - Create tag

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Google tag manager - Submit tag(s)

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Digital advertising strategy & media plan

Advertising strategy & objectives

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Choosing your objectives

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Finding your objectives in the platforms

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Ad objectives summary

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Advertising strategy & target audience

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Finding your audience in the platforms

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Advertising strategy & media channels

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Calculating campaigns estimations

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How to choose your media channels

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Preparing the media plan

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Advertising strategy & creatives

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Advertising campaigns as a service

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Media planning - Finding the ad objectives on different ad platforms

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Media planning - Finding the buyer persona (targeting) on different ad platforms

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Media planning - Calculating estimations of the chosen ad platforms

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Media planning - Deciding the final media plan

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Digital advertising services checklist

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The digital advertising strategy section summary

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Course Epilogue

Course epilogue - one last thing before you go

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Professional instructors in digital PR & reputation


Tolis Aivalis

Managing Partner, AIVAL.COM.


George Arapogiannis

Managing Director, HUMAN MINDS.

Answers about this digital advertising strategy & planning course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.


The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information


The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online


We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification


The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.


Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a private group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our corporate social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.


Do your e-learning courses have exams? Do I get a certification?

Depending on your course selection:


Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

If you chose one of our smaller or free E-learning programs, upon completing at least 80% of the videos, you receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: