Πρόγραμμα εκπαίδευσης για τις διαφημίσεις στη Meta

Αυτή η πολυβραβευμένη εκπαίδευση είναι ένα 100% προμαγνητοσκοπημένο, video-on-demand e-learning course που το παρακολουθείς με τον δικό σου ρυθμό. Τα βίντεο και τα αρχεία είναι στα ελληνικά. Αναγνωρίζεται διεθνώς γιατί δημιουργεί αξιόπιστους performance marketers. Το πρόγραμμα προσφέρει μια δομημένη, πρακτική προσέγγιση για να κατακτήσεις το Meta Advertising Manager, από το αρχικό setup μέχρι την προχωρημένη βελτιστοποίηση των καμπανιών. Επειδή το παρακολουθείς με τον δικό σου ρυθμό, μαθαίνεις από το σπίτι, ξεκινώντας και σταματώντας όποτε θέλεις.

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Το course διαθέτει πρόγραμμα σπουδών επιπέδου EQF Level 6 curriculum. Περιλαμβάνει απαραίτητο υλικό, όπως εξειδικευμένες στρατηγικές, μοντέλα τιμολόγησης, αναφορές μετρικών και γλωσσάρια. Με την επιτυχή ολοκλήρωση των εξετάσεων, αποκτάς επαγγελματικό πιστοποιητικό που πιστοποιεί την τεχνογνωσία σου στον τομέα.

Οφέλη για την καριέρα

Ολοκληρώνοντας αυτό το course digital marketing, μπορείς να ξεκινήσεις καριέρα ως full-stack επαγγελματίας και να αποκτήσεις πρόσβαση σε εκατοντάδες θέσεις εργασίας. Συνεργαζόμαστε με περισσότερα από 1.000 στελέχη προσλήψεων (recruiters, brands και agencies) που προτιμούν να προσλαμβάνουν αποφοίτους της Knowcrunch.

Υποστήριξη αποφοίτων & κοινότητας

Οι απόφοιτοι απολαμβάνουν ισόβιες εκπτώσεις στα εκπαιδευτικά προγράμματα και πρόσβαση σε νέα project briefs και συνεργασίες με πελάτες. Επιπλέον, προσφέρουμε δωρεάν, ισόβια events ερωτήσεων-απαντήσεων (Q&A) και networking, για να μένεις συνδεδεμένος με την κοινότητα.

Πρόσβαση σε εισηγητές & αρχεία

Καθ' όλη τη διάρκεια της εκπαίδευσης, έχεις πρόσβαση σε έμπειρους εισηγητές μέσω ομάδας στο Facebook, για καθοδήγηση. Το syllabus, τα βίντεο και τα αρχεία ενημερώνονται διαρκώς, ώστε να έχεις πάντα την πιο επίκαιρη πληροφορία. Η πρόσβαση στο syllabus και στα αρχεία είναι διαθέσιμη αποκλειστικά κατά τη διάρκεια του course.

Skills you'll gain

Meta Advertising Manager

Meta Advertising Campaigns

Start your career as

Performance Marketer

A performance marketer is a data-driven professional who focuses on driving measurable results, such as leads, sales, and ROAS, through paid advertising channels like Google Ads, Meta, LinkedIn, TikTok and more. This role is typically T-shaped (possessing a broad understanding of the marketing funnel with a deep specialty in specific ad platforms) or V-shaped (combining expertise in media buying, conversion rate optimization, and advanced data analytics). Because their work directly impacts a company's bottom line, these professionals are in high demand for specialized roles within brands/agencies or as high-value independent freelancers.

The average annual gross salaries in the USA: entry-level positions, from $50,000 mid-level positions, from $75,000 senior-level positions: from $135,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €35,000 mid-level, from €58,000 senior-level, from €95,000 In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €18,000 mid-level, from €35,000 senior-level, from €60,000 and the freelancers start from €35 per hour.

Course content

15h•197 lessons

Welcome

LECTURE

01m 16s

Course overview - About us

LECTURE

03m 32s

Course overview - Your course

LECTURE

02m 27s

Course overview - Your certification

LECTURE

01m 25s

Course overview - Our community

LECTURE

05m 51s

How to use Facebook & Instagram ads & ad manager

LECTURE

03m 58s

Meta ad manager - Create ad account

LECTURE

04m 09s

Meta ad manager - Create ad account (business manager)

LECTURE

03m 25s

Meta ad manager - Access

PLATFORM DEMONSTRATION

03m 40s

Meta ad manager - Settings

PLATFORM DEMONSTRATION

05m 47s

Meta ad manager - Users & roles

PLATFORM DEMONSTRATION

05m 02s

Meta ad manager - Payment settings

PLATFORM DEMONSTRATION

03m 55s

Meta ad manager - Notification settings

PLATFORM DEMONSTRATION

02m 52s

Meta ad manager - Summary

PLATFORM DEMONSTRATION

01m 39s

Events manager- Event details

PLATFORM DEMONSTRATION

07m 18s

Tag & events manager

PLATFORM DEMONSTRATION

01m 35s

Events manager- Create tag/pixel

PLATFORM DEMONSTRATION

04m 17s

Events manager- Tag/pixel setup

PLATFORM DEMONSTRATION

08m 10s

Events manager- Tag overview

PLATFORM DEMONSTRATION

01m 59s

Events manager- Standard & custom events

PLATFORM DEMONSTRATION

08m 24s

Events manager- Conversion API (CAPI)

PLATFORM DEMONSTRATION

07m 41s

Events manager- Dashboard

PLATFORM DEMONSTRATION

04m

Events manager- Summary

PLATFORM DEMONSTRATION

02m 32s

Meta advertising manager - audiences

LECTURE

42s

How to manage Meta audiences

PLATFORM DEMONSTRATION

03m 32s

Meta audiences - Custom from website (All website visitors)

PLATFORM DEMONSTRATION

10m 35s

Meta audiences - Custom from website (specific webpages)

PLATFORM DEMONSTRATION

05m 27s

Meta audiences - Custom from website (specific time spent)

PLATFORM DEMONSTRATION

04m 38s

Meta audiences - Custom from website (specific tag event)

PLATFORM DEMONSTRATION

04m 38s

Meta audiences - Custom from customer list

PLATFORM DEMONSTRATION

06m 55s

Meta audiences - Custom from offline activity

PLATFORM DEMONSTRATION

02m 40s

Meta audiences - Custom from catalog

PLATFORM DEMONSTRATION

04m 44s

Meta audiences - Custom from Videos

PLATFORM DEMONSTRATION

06m 33s

Meta audiences - Custom from Instagram

PLATFORM DEMONSTRATION

03m 32s

Meta audiences - Custom from lead forms

PLATFORM DEMONSTRATION

03m 13s

Meta audiences - Custom from Facebook events

PLATFORM DEMONSTRATION

03m 18s

Meta audiences - Custom from instant experience

PLATFORM DEMONSTRATION

04m 33s

Meta audiences - Custom from Facebook page

PLATFORM DEMONSTRATION

02m 45s

Meta audiences - Other

PLATFORM DEMONSTRATION

02m 48s

Meta audiences - Lookalike

PLATFORM DEMONSTRATION

07m 45s

Meta audiences - Audience controls

PLATFORM DEMONSTRATION

05m 26s

Meta audiences - Advantage+ audience

PLATFORM DEMONSTRATION

07m 02s

Meta audiences - Switch to original audience

PLATFORM DEMONSTRATION

03m 50s

Meta audiences - Dashboard

PLATFORM DEMONSTRATION

06m 07s

Meta audiences - Summary

PLATFORM DEMONSTRATION

01m 08s

The Creative Hub

LECTURE

55s

Creative hub - Overview

LECTURE

02m 43s

Creative hub - Create single image/video mockup

PLATFORM DEMONSTRATION

08m 09s

Creative hub - Image enhancements

PLATFORM DEMONSTRATION

11m 40s

Creative hub - Video enhancements

PLATFORM DEMONSTRATION

02m 51s

Creative hub - Customize media

PLATFORM DEMONSTRATION

06m 17s

Creative hub - Create carousel image/video mockup

PLATFORM DEMONSTRATION

06m 43s

Creative hub - Placements

PLATFORM DEMONSTRATION

04m 44s

Creative hub - Share on ad manager

PLATFORM DEMONSTRATION

02m 34s

Creative hub - Summary

LECTURE

01m 17s

Meta awareness advertising campaigns

LECTURE

56s

Meta awareness campaigns - Create

PLATFORM DEMONSTRATION

02m 48s

Meta awareness campaigns - Buying type & objective

PLATFORM DEMONSTRATION

03m 26s

Meta awareness campaigns - Budget

PLATFORM DEMONSTRATION

09m 40s

Meta awareness campaigns - Special ad categories

PLATFORM DEMONSTRATION

03m 03s

Meta awareness campaigns - Ad set settings

PLATFORM DEMONSTRATION

03m 13s

Meta awareness campaigns - Performance goal

PLATFORM DEMONSTRATION

07m 21s

Meta awareness campaigns - Frequency

PLATFORM DEMONSTRATION

06m 32s

Meta awareness campaigns - Value rules

PLATFORM DEMONSTRATION

04m 30s

Meta awareness campaigns - Budget & schedule

PLATFORM DEMONSTRATION

04m 34s

Meta awareness campaigns - Audience controls

PLATFORM DEMONSTRATION

07m 38s

Meta awareness campaigns - Advantage+ audience

PLATFORM DEMONSTRATION

08m 04s

Meta awareness campaigns - Original audience options

PLATFORM DEMONSTRATION

05m 26s

Meta awareness campaigns - Advertiser & payer

PLATFORM DEMONSTRATION

02m 35s

Meta awareness campaigns - Placements

PLATFORM DEMONSTRATION

09m 19s

Meta awareness campaigns - Ad creatives

PLATFORM DEMONSTRATION

03m 42s

Meta awareness campaigns - Partnership ads

PLATFORM DEMONSTRATION

05m 40s

Meta awareness campaigns - Creatives: single image

PLATFORM DEMONSTRATION

19m 12s

Meta awareness campaigns - Creatives: carousel

PLATFORM DEMONSTRATION

08m 58s

Meta awareness campaigns - Creatives: existing post

PLATFORM DEMONSTRATION

08m 09s

Meta awareness campaigns - Creatives: creative hub

PLATFORM DEMONSTRATION

01m 43s

Meta awareness campaigns - Reach planner

PLATFORM DEMONSTRATION

11m 31s

Meta awareness campaigns - Summary

LECTURE

01m 25s

Meta traffic advertising campaigns

LECTURE

02m 31s

Meta traffic campaigns - Create

PLATFORM DEMONSTRATION

02m 55s

Meta traffic campaigns - Ad set settings - website

PLATFORM DEMONSTRATION

04m 35s

Meta traffic campaigns - Ad set settings - website: Estimated results

PLATFORM DEMONSTRATION

04m 27s

Meta traffic campaigns - Ad creative website: Flexible

PLATFORM DEMONSTRATION

04m 41s

Meta traffic campaigns - Ad creative website: Single image or video

PLATFORM DEMONSTRATION

08m 10s

Meta traffic campaigns - Ad creative website: Catalog

PLATFORM DEMONSTRATION

10m 58s

Meta traffic campaigns - Ad set settings - app

PLATFORM DEMONSTRATION

03m 02s

Meta traffic campaigns - Ad set settings - messaging apps

PLATFORM DEMONSTRATION

03m 35s

Meta traffic campaigns - Messaging app creatives: Conversations

PLATFORM DEMONSTRATION

05m 38s

Meta traffic campaigns - Messaging app creatives: Automated chat

PLATFORM DEMONSTRATION

10m 33s

Meta traffic campaigns - Ad set settings - calls

PLATFORM DEMONSTRATION

02m 08s

Meta traffic campaigns - Ad creative - calls

PLATFORM DEMONSTRATION

02m 23s

Meta traffic campaigns - Presets

PLATFORM DEMONSTRATION

04m 53s

Meta traffic campaigns - Summary

PLATFORM DEMONSTRATION

02m 05s

Facebook traffic campaigns - Facebook calls creatives

PLATFORM DEMONSTRATION

02m 59s

Facebook traffic campaigns - Summary

LECTURE

02m 23s

Meta engagement advertising campaigns

PLATFORM DEMONSTRATION

01m 20s

Meta engagement campaigns - Create

PLATFORM DEMONSTRATION

01m 38s

Meta engagement campaigns - Ad set settings - messaging apps - click to message

PLATFORM DEMONSTRATION

04m 07s

Meta engagement campaigns - Ad set settings - messaging apps - sponsored message

PLATFORM DEMONSTRATION

02m 57s

Meta engagement campaigns - Sponsored messages creatives

PLATFORM DEMONSTRATION

04m 28s

Meta engagement campaigns - Ad set settings - on your ad - video views

PLATFORM DEMONSTRATION

03m 35s

Meta engagement campaigns - Video views creatives

PLATFORM DEMONSTRATION

03m 55s

Meta engagement campaigns - Ad set settings - on your ad - post engagement

PLATFORM DEMONSTRATION

01m 51s

Meta engagement campaigns - Post engagement creatives

PLATFORM DEMONSTRATION

03m 46s

Meta engagement campaigns - Ad set settings - on your ad - event responses

PLATFORM DEMONSTRATION

02m 11s

Meta engagement campaigns - Event responses creatives

PLATFORM DEMONSTRATION

02m 20s

Meta engagement campaigns - Ad set setting - on your ad - group joins

PLATFORM DEMONSTRATION

01m 18s

Meta engagement campaigns - Group joins creatives

PLATFORM DEMONSTRATION

02m 33s

Meta engagement campaigns - Ad set setting - on your ad - reminder

PLATFORM DEMONSTRATION

01m 50s

Meta engagement campaigns - Reminder creatives

PLATFORM DEMONSTRATION

02m 56s

Meta engagement campaigns - Ad set settings - website

PLATFORM DEMONSTRATION

04m 14s

Meta engagement campaigns - Ad set setting - app

PLATFORM DEMONSTRATION

02m 29s

Meta engagement campaigns - Ad set setting - app

PLATFORM DEMONSTRATION

02m 09s

Meta engagement campaigns - Ad set settings - facebook page

PLATFORM DEMONSTRATION

02m 37s

Meta engagement campaigns - Facebook page creatives

PLATFORM DEMONSTRATION

01m 58s

Meta engagement campaigns - Presets

PLATFORM DEMONSTRATION

03m 50s

Meta engagement campaigns - Summary

LECTURE

01m 41s

Meta leads campaigns

PLATFORM DEMONSTRATION

02m 43s

Meta leads campaigns - Create

PLATFORM DEMONSTRATION

01m 26s

Meta leads campaigns - Ad set settings

PLATFORM DEMONSTRATION

02m 21s

Meta leads campaigns - Ad set settings - instant forms

PLATFORM DEMONSTRATION

04m 08s

Meta leads campaigns - Ad set settings - instant forms: Estimated results

PLATFORM DEMONSTRATION

02m 47s

Meta leads campaigns - Ad creative instant form

PLATFORM DEMONSTRATION

18m 49s

Meta leads campaigns - Ad creative - browser add-ons

PLATFORM DEMONSTRATION

03m 14s

Meta leads campaigns - Ad set settings - website

PLATFORM DEMONSTRATION

03m 56s

Meta leads campaigns - Messenger

PLATFORM DEMONSTRATION

03m 33s

Meta leads campaigns - Instant forms & messenger

PLATFORM DEMONSTRATION

01m 59s

Meta leads campaigns - Instagram

PLATFORM DEMONSTRATION

01m 10s

Meta leads campaigns - Presets

PLATFORM DEMONSTRATION

02m 48s

Meta leads campaigns - Summary

PLATFORM DEMONSTRATION

01m 21s

Facebook leads campaigns - Collecting your leads

PLATFORM DEMONSTRATION

03m 20s

Facebook leads campaigns - Summary

LECTURE

03m 45s

Meta apps promotion

PLATFORM DEMONSTRATION

02m 15s

Meta app promotion - Create

PLATFORM DEMONSTRATION

01m 31s

Meta app promotion - Campaign settings

PLATFORM DEMONSTRATION

04m 07s

Meta app promotion - Ad set settings

PLATFORM DEMONSTRATION

10m 43s

Meta app promotion - Creatives

PLATFORM DEMONSTRATION

05m 19s

Meta app promotion - Advantage+ app campaign

PLATFORM DEMONSTRATION

05m 12s

Meta app promotion - Summary

PLATFORM DEMONSTRATION

01m 48s

Facebook mobile app campaigns - Advantage+

PLATFORM DEMONSTRATION

04m 42s

Facebook mobile app campaigns - Summary

LECTURE

02m 54s

Meta remarketing campaigns

LECTURE

01m 08s

Meta remarketing campaigns - Strategy

LECTURE

10m 38s

Meta remarketing campaigns - All objectives

PLATFORM DEMONSTRATION

12m 59s

Meta remarketing campaigns - Catalog sales

PLATFORM DEMONSTRATION

04m 13s

Meta remarketing campaigns - Summary

LECTURE

01m 25s

Meta sales campaign

LECTURE

32s

Meta sales campaigns - Campaign settings

PLATFORM DEMONSTRATION

04m 18s

Meta sales campaigns - Ad set settings

PLATFORM DEMONSTRATION

04m 11s

Meta sales campaigns - Performance goal

PLATFORM DEMONSTRATION

10m 19s

Meta sales campaigns - Creatives

PLATFORM DEMONSTRATION

12m 31s

Meta sales campaigns - Catalogue enabled, prospecting

PLATFORM DEMONSTRATION

05m 15s

Meta sales campaigns - Catalogue enabled, retargeting

PLATFORM DEMONSTRATION

06m 42s

Meta sales campaigns - Catalogue enabled, creatives

PLATFORM DEMONSTRATION

04m 08s

Meta sales campaigns - Summary

LECTURE

41s

Meta reservation campaigns

LECTURE

01m 14s

Meta reservation - Auction vs reservation

PLATFORM DEMONSTRATION

03m 12s

Meta reservation - Performance goal

PLATFORM DEMONSTRATION

03m 03s

Meta reservation - Frequency control

PLATFORM DEMONSTRATION

04m 02s

Meta reservation - Schedule, audience, sequencing

PLATFORM DEMONSTRATION

04m 09s

Meta reservation - Estimates

PLATFORM DEMONSTRATION

08m 11s

Meta reservation - Creatives & placements

PLATFORM DEMONSTRATION

04m 38s

Meta reservation - Reserve

PLATFORM DEMONSTRATION

01m 10s

Meta reservation - Edits & optimization

LECTURE

01m 34s

Meta reservation - Summary

LECTURE

01m 37s

Meta account & campaigns optimization

LECTURE

01m 30s

Meta campaigns optimization - Campaigns

PLATFORM DEMONSTRATION

08m 40s

Meta campaigns optimization - Editing ad sets

PLATFORM DEMONSTRATION

06m 53s

Meta campaigns optimization - Adding & optimizing ad sets

PLATFORM DEMONSTRATION

11m 41s

Meta campaigns optimization - Editing creatives

PLATFORM DEMONSTRATION

04m 01s

Meta campaigns optimization - Adding & optimizing ad creatives

PLATFORM DEMONSTRATION

11m 37s

Meta campaigns optimization - Dashboard insights overview

PLATFORM DEMONSTRATION

06m 38s

Meta campaigns optimization - Columns optimization

PLATFORM DEMONSTRATION

09m 02s

Meta campaigns optimization - Reporting breakdown

PLATFORM DEMONSTRATION

06m 20s

Meta campaigns optimization - Delivery optimization

PLATFORM DEMONSTRATION

07m 55s

Meta campaigns optimization - Searching & filtering

PLATFORM DEMONSTRATION

01m 49s

Meta campaigns optimization - Data export

PLATFORM DEMONSTRATION

02m 06s

Meta campaigns optimization - Checking ad objectives

PLATFORM DEMONSTRATION

05m 18s

Meta campaigns optimization - Optimizing bid & budget

PLATFORM DEMONSTRATION

18m 10s

Meta campaigns optimization - Optimizing placements

PLATFORM DEMONSTRATION

06m 09s

Meta campaigns optimization - Checking tag events

PLATFORM DEMONSTRATION

11m 34s

Meta campaigns optimization - Summary

LECTURE

01m 44s

Meta account & campaigns optimization tools

LECTURE

01m 19s

Meta campaigns optimization - Automated rules

PLATFORM DEMONSTRATION

07m 19s

Meta campaigns optimization - Automated adjustments

PLATFORM DEMONSTRATION

06m 04s

Meta campaigns optimization - Ads reporting

PLATFORM DEMONSTRATION

08m 02s

Meta campaigns optimization - Creative reporting

PLATFORM DEMONSTRATION

01m 39s

Meta campaigns optimization - Experiments - A/B testing

PLATFORM DEMONSTRATION

09m 40s

Meta campaigns optimization - Experiments - Brand lift

PLATFORM DEMONSTRATION

03m 12s

Meta campaigns optimization - Experiments - Conversion lift

PLATFORM DEMONSTRATION

03m 29s

Meta campaigns optimization - Campaign planner

PLATFORM DEMONSTRATION

05m

Meta campaigns optimization - Summary

PLATFORM DEMONSTRATION

01m 18s

Course summary

LECTURE

33s

Course summary - Rate us

LECTURE

02m

Course summary - Alumni

LECTURE

01m 13s

Course summary - Certification

LECTURE

02m

Course summary - Summary

LECTURE

02m 01s

Απόκτησε το Professional Certificate

Brands we trained

Two professionals collaborating and smiling while reviewing content on a laptop in an office.

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Professional reviewing a digital advertising budget and media plan on a laptop.

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Digital Advertising Strategy & Media Plan

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Up to 2 monthly installments

INCLUDES

Για όλους τους ενδιαφερόμενους

24ωρη πρόσβαση σε βίντεο & αρχεία

Υπηρεσίες υποστήριξης καριέρας

Εκπτώσεις εφ’ όρου ζωής στα προγράμματά μας

Πρόσβαση σε δωρεάν events

Meta Advertising

Self-paced e-learning course

Πρόγραμμα εκπαίδευσης για τις διαφημίσεις στη Meta

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Οφέλη για την καριέρα

Υποστήριξη αποφοίτων & κοινότητας

Πρόσβαση σε εισηγητές & αρχεία

Skills you'll gain

Start your career as

Performance Marketer

Course content

Απόκτησε το Professional Certificate

Brands we trained

You might also like

Masterclass in Digital & AI Marketing

1,790€

Meta Business Suite & Facebook Pages

550€

Digital Advertising Strategy & Media Plan

550€

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Πρόγραμμα εκπαίδευσης για τις διαφημίσεις στη Meta

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Οφέλη για την καριέρα

Υποστήριξη αποφοίτων & κοινότητας

Πρόσβαση σε εισηγητές & αρχεία

Skills you'll gain

Start your career as

Performance Marketer

Course content

Course overview & welcome14m 31s