Πρόγραμμα εκπαίδευσης στο premium & programmatic advertising

Αυτή η πολυβραβευμένη εκπαίδευση είναι ένα 100% προμαγνητοσκοπημένο, video-on-demand e-learning course που το παρακολουθείς με τον δικό σου ρυθμό. Τα βίντεο και τα αρχεία είναι στα ελληνικά. Αναγνωρίζεται διεθνώς γιατί δημιουργεί αξιόπιστους performance marketers. Το πρόγραμμα προσφέρει μια δομημένη, πρακτική προσέγγιση για να κατακτήσεις στρατηγικές premium, programmatic, native και affiliate advertising. Επειδή το παρακολουθείς με τον δικό σου ρυθμό, μαθαίνεις από το σπίτι, ξεκινώντας και σταματώντας όποτε θέλεις.

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Το course διαθέτει πρόγραμμα σπουδών επιπέδου EQF Level 6 curriculum. Περιλαμβάνει απαραίτητο υλικό, όπως εξειδικευμένες στρατηγικές, μοντέλα τιμολόγησης, αναφορές μετρικών και γλωσσάρια. Με την επιτυχή ολοκλήρωση των εξετάσεων, αποκτάς επαγγελματικό πιστοποιητικό που πιστοποιεί την τεχνογνωσία σου στον τομέα.

Οφέλη για την καριέρα

Ολοκληρώνοντας αυτό το course digital marketing, μπορείς να ξεκινήσεις καριέρα ως full-stack επαγγελματίας και να αποκτήσεις πρόσβαση σε εκατοντάδες θέσεις εργασίας. Συνεργαζόμαστε με περισσότερα από 1.000 στελέχη προσλήψεων (recruiters, brands και agencies) που προτιμούν να προσλαμβάνουν αποφοίτους της Knowcrunch.

Υποστήριξη αποφοίτων & κοινότητας

Οι απόφοιτοι απολαμβάνουν ισόβιες εκπτώσεις στα εκπαιδευτικά προγράμματα και πρόσβαση σε νέα project briefs και συνεργασίες με πελάτες. Επιπλέον, προσφέρουμε δωρεάν, ισόβια events ερωτήσεων-απαντήσεων (Q&A) και networking, για να μένεις συνδεδεμένος με την κοινότητα.

Πρόσβαση σε εισηγητές & αρχεία

Καθ' όλη τη διάρκεια της εκπαίδευσης, έχεις πρόσβαση σε έμπειρους εισηγητές μέσω ομάδας στο Facebook, για καθοδήγηση. Το syllabus, τα βίντεο και τα αρχεία ενημερώνονται διαρκώς, ώστε να έχεις πάντα την πιο επίκαιρη πληροφορία. Η πρόσβαση στο syllabus και στα αρχεία είναι διαθέσιμη αποκλειστικά κατά τη διάρκεια του course.

 

Skills you'll gain

Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns

Start your career as

Performance Marketer

A performance marketer is a data-driven professional who focuses on driving measurable results, such as leads, sales, and ROAS, through paid advertising channels like Google Ads, Meta, LinkedIn, TikTok and more. This role is typically T-shaped (possessing a broad understanding of the marketing funnel with a deep specialty in specific ad platforms) or V-shaped (combining expertise in media buying, conversion rate optimization, and advanced data analytics). Because their work directly impacts a company's bottom line, these professionals are in high demand for specialized roles within brands/agencies or as high-value independent freelancers.

 

The average annual gross salaries in the USA: entry-level positions, from $50,000 mid-level positions, from $75,000 senior-level positions: from $135,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €35,000 mid-level, from €58,000 senior-level, from €95,000 In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €18,000 mid-level, from €35,000 senior-level, from €60,000 and the freelancers start from €35 per hour.

Course content

7h86 lessons

Welcome

LECTURE

01m 16s

Aivalis Tolis
Course overview - About us

LECTURE

03m 32s

Aivalis Tolis
Course overview - Your course

LECTURE

02m 27s

Aivalis Tolis
Course overview - Your certification

LECTURE

01m 25s

Aivalis Tolis
Course overview - Our community

LECTURE

05m 51s

Aivalis Tolis

Premium display advertising

LECTURE

05m 48s

Zacharaki Georgia
Premium campaigns - Display ads

LECTURE

12m 14s

Zacharaki Georgia
Premium campaigns - Display ads targeting

LECTURE

03m 45s

Zacharaki Georgia
Premium campaigns - Display ads metrics

LECTURE

07m 12s

Zacharaki Georgia
Premium campaigns - Advertorials & native articles

LECTURE

10m 31s

Zacharaki Georgia
Premium campaigns - Advertorials & native articles targeting

LECTURE

59s

Zacharaki Georgia
Premium campaigns - Advertorials & native articles metrics

LECTURE

06m 36s

Zacharaki Georgia
Premium campaigns - Sections

LECTURE

04m 52s

Zacharaki Georgia
Premium campaigns - Sections targeting

LECTURE

39s

Zacharaki Georgia
Premium campaigns - Sections metrics

LECTURE

04m 36s

Zacharaki Georgia
Premium campaigns - Sponsorship

LECTURE

04m 14s

Zacharaki Georgia
Premium campaigns - Sponsorship targeting

LECTURE

01m 48s

Zacharaki Georgia
Premium campaigns - Sponsorship metrics

LECTURE

02m 58s

Zacharaki Georgia
Premium campaigns - Web TVs

LECTURE

02m 13s

Zacharaki Georgia
Premium campaigns - Web TVs targeting

LECTURE

01m 33s

Zacharaki Georgia
Premium campaigns - Web TVs metrics

LECTURE

03m 22s

Zacharaki Georgia
Premium campaigns - Hybrid TV

LECTURE

04m 43s

Zacharaki Georgia
Premium campaigns - Hybrid TV targeting

LECTURE

02m 32s

Zacharaki Georgia
Premium campaigns - Hybrid TV metrics

LECTURE

02m 23s

Zacharaki Georgia
Premium campaigns - Connected TV

LECTURE

03m 27s

Zacharaki Georgia
Premium campaigns - Connected TV targeting

LECTURE

01m 36s

Zacharaki Georgia
Premium campaigns - Connected TV metrics

PLATFORM DEMONSTRATION

01m 14s

Zacharaki Georgia
Premium campaigns - Podcasts

PLATFORM DEMONSTRATION

04m 41s

Zacharaki Georgia
Premium campaigns - Podcasts targeting

LECTURE

01m 26s

Zacharaki Georgia
Premium campaigns - Podcasts metrics

LECTURE

02m 13s

Zacharaki Georgia
Premium campaigns - Audios

LECTURE

02m 34s

Zacharaki Georgia
Premium campaigns - Audios targeting

LECTURE

01m 04s

Zacharaki Georgia
Premium campaigns - Audios metrics

LECTURE

01m 32s

Zacharaki Georgia
Premium campaigns - In - game

LECTURE

05m 26s

Zacharaki Georgia
Premium campaigns - In - game targeting

LECTURE

01m 35s

Zacharaki Georgia
Premium campaigns - In - game metrics

LECTURE

01m 58s

Zacharaki Georgia
Premium campaigns - Attention metric

LECTURE

05m 52s

Zacharaki Georgia
Premium campaigns - Premium campaigns with media agencies

LECTURE

16m 53s

Zacharaki Georgia
Premium campaigns - Premium campaigns in ad networks

LECTURE

08m 02s

Zacharaki Georgia
Premium campaigns - Premium campaigns in ad networks

LECTURE

08m 02s

Zacharaki Georgia
Premium campaigns - Premium advertising professionals

LECTURE

02m

Zacharaki Georgia
Premium campaigns - Summary

LECTURE

04m 03s

Zacharaki Georgia

Premium programmatic advertising

LECTURE

01m 52s

Zacharaki Georgia
Premium programmatic advertising - Ecosystem

LECTURE

03m 24s

Zacharaki Georgia
Premium programmatic advertising - Targeting

LECTURE

06m 50s

Zacharaki Georgia
Premium programmatic advertising - Audiences

LECTURE

04m 52s

Zacharaki Georgia
Premium programmatic advertising - Ad creatives & formats

LECTURE

06m 01s

Zacharaki Georgia
Premium programmatic advertising - Campaigns

LECTURE

04m 53s

Zacharaki Georgia
Premium programmatic advertising - Buying

LECTURE

15m 50s

Zacharaki Georgia
Premium programmatic advertising - Summary

LECTURE

05m 36s

Zacharaki Georgia

Native advertising campaigns

LECTURE

02m 50s

Zacharaki Georgia
Native advertising - Content recommendations

LECTURE

12m 26s

Zacharaki Georgia
Native advertising - Sponsored content

LECTURE

06m 10s

Zacharaki Georgia
Native advertising - Promoted listings

LECTURE

07m 44s

Zacharaki Georgia
Native advertising - How to run native campaigns

LECTURE

03m 45s

Zacharaki Georgia
Native advertising - Summary

LECTURE

02m 57s

Zacharaki Georgia

About Teads

LECTURE

46s

Treskas Constantine
Teads - Account & access

PLATFORM DEMONSTRATION

01m 10s

Treskas Constantine
Teads - Creating conversions

PLATFORM DEMONSTRATION

02m 06s

Treskas Constantine
Teads - Creating audiences

PLATFORM DEMONSTRATION

02m 53s

Treskas Constantine
Teads - Campaign objective

PLATFORM DEMONSTRATION

03m 14s

Treskas Constantine
Teads - Budget & schedule

PLATFORM DEMONSTRATION

05m 34s

Treskas Constantine
Teads - Creative format & device

PLATFORM DEMONSTRATION

04m 11s

Treskas Constantine
Teads - Location & language

PLATFORM DEMONSTRATION

02m 51s

Treskas Constantine
Teads - Audience targeting

PLATFORM DEMONSTRATION

05m 46s

Treskas Constantine
Teads - Placements

PLATFORM DEMONSTRATION

02m 01s

Treskas Constantine
Teads - Placements examples

PLATFORM DEMONSTRATION

04m 02s

Treskas Constantine
Teads - Content (creatives)

PLATFORM DEMONSTRATION

06m 01s

Treskas Constantine
Teads - Creatives examples

PLATFORM DEMONSTRATION

04m 35s

Treskas Constantine
Teads - Estimations

PLATFORM DEMONSTRATION

02m 42s

Treskas Constantine
Teads - Summary

LECTURE

01m 08s

Treskas Constantine

Affiliate advertising campaigns

LECTURE

03m 30s

Karasaridou Alexandra
Affiliate marketing - How it works

LECTURE

06m 30s

Karasaridou Alexandra
Affiliate marketing - Affiliate publishers

LECTURE

13m 10s

Karasaridou Alexandra
Affiliate marketing - The affiliates revenue (EPC)

LECTURE

10m 08s

Karasaridou Alexandra
Affiliate marketing - The affiliate advertisers (merchants)

LECTURE

03m 53s

Karasaridou Alexandra
Affiliate marketing - Running campaigns

LECTURE

10m 25s

Karasaridou Alexandra
Affiliate marketing - Sales campaigns

LECTURE

10m 58s

Karasaridou Alexandra
Affiliate marketing - Leads campaigns

LECTURE

07m 47s

Karasaridou Alexandra
Affiliate marketing - Affiliates campaigns creatives

LECTURE

09m 22s

Karasaridou Alexandra
Affiliate marketing - Summary

LECTURE

04m 35s

Karasaridou Alexandra

Course summary

LECTURE

33s

Aivalis Tolis
Course summary - Rate us

LECTURE

02m

Aivalis Tolis
Course summary - Alumni

LECTURE

01m 13s

Aivalis Tolis
Course summary - Certification

LECTURE

02m

Aivalis Tolis
Course summary - Summary

LECTURE

02m 01s

Aivalis Tolis
Professional certification diploma

Απόκτησε το Professional Certificate

Brands we trained

INCLUDES
Για όλους τους ενδιαφερόμενους
24ωρη πρόσβαση σε βίντεο & αρχεία
Υπηρεσίες υποστήριξης καριέρας
Εκπτώσεις εφ’ όρου ζωής στα προγράμματά μας
Πρόσβαση σε δωρεάν events