Certificate of Completion
Self-paced video training
3 hours

Fundamentals of URLs & UTMs

Free video on demand e-learning course

574 students also took this course

About this UTMs course


This free course offers a detailed guide on how to draft UTMs for different digital & social media marketing tactics so you can monitor & track visitors and visits sources on Google Analytics.

What is a U.T.M.?

Urchin Tracking Module (UTM) parameters are URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video on demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

  • 3 hours of video

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Certificate of Completion

  • 574 students also took this course

Syllabus Manager

Tolis Aivalis

The benefits of enrolling in this UTMs free course

Detailed topics for URLs & UTMs

Course Introduction

Course welcome & overview

02m 46s

Course introduction - your account

07m 28s

Course introduction - interacting with us

04m 53s

How to work with UTMs

How to work with UTMs

01m 42s

UTMs - The URLs in digital marketing

06m 57s

UTMs - How Google Analytics track visitors' sources

05m 28s

UTMs - What is a UTM

12m 48s

UTMs - How to draft a strategy

18m 11s

UTMs - How to create your UTMs

14m 18s

How to monitor visitors' sources with UTMs

How to monitor visitors' sources with UTMs

04m 37s

Monitoring UTMs - Adjusting Google Analytics settings

02m 03s

Monitoring UTMs - Traffic > Channels

08m 29s

Monitoring UTMs - Campaigns

03m 48s

Monitoring UTMs - Google Analytics 4

05m 05s

How to work with URL shorteners

How to work with URL shorteners

01m 59s

The URL shorteners

07m 37s

The use of short URLs

06m 56s

UTMs section summary

The Use of Links and UTMs in Digital Marketing Section Summary


Course Epilogue

Course epilogue - one last thing before you go

08m 47s

The UTMs instructor


Tolis Aivalis

Managing Partner, AIVAL.COM.

Awesome things our graduates say about this URLs & UTMs fundamentals course

Answers for the URLs & UTMs course

Before enrolling

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

During your learning

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our courses. During your learning, you might come across many useful tools for your progress, but none of these are obligatory to be downloaded or installed.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.


Do I get a certification?

Students receive a certificate of completion after watching all videos given in the free courses.

Can I download & share my certification?

Yes, you can download your certification through your account. You can also share it on LinkedIn through your account in just one click. 

What does my certification writes on it?

Here is a sample of our certification: [IMAGE]

After the course

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

G-app Registration

This event is only for students who have a special coupon by the Germanos G-app.