How to Create and Use UTMs

Learn everything about UTMs

A live tutorial on how to draft UTMs for different digital & social media marketing tactics so you can monitor & track visitors and visits sources on Google Analytics.

What is a U.T.M.?

Urchin Tracking Module (UTM) parameters are URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics.

Learn 100% on-line, free access

Watch online and learn from the comfort of your home with video-on-demand learning. Watch anytime you want, any hour of the day.

  • Watch anytime

  • 30 minutes total training

  • In Greek language (στα Ελληνικά)

  • For advanced digital marketers

The benefits of enrolling in UTMs free course



Free access to valuable material & presentations during your course

Apostolis Aivalis

Managing Partner,