Learn how to use UTMs in digital marketing
A live tutorial on how to draft UTMs for different digital & social media marketing tactics so you can monitor & track visitors and visits sources on Google Analytics.
What is a U.T.M.?
Urchin Tracking Module (UTM) parameters are URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics.
Learn 100% on-line, free access
Watch online and learn from the comfort of your home with video-on-demand learning. Watch anytime you want, any hour of the day.
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Unlimited access to videos & files
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Watch anytime from desktop or mobile
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In Greek language (στα Ελληνικά)
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Certificate of Completion
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2 hours video on demand
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No exams
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539 students also took this course
Syllabus Manager
The benefits of enrolling in UTMs free course
ACCESS TO PRESENTATIONS
Free access to valuable material & presentations during your course
Step-by-step topics for UTMs
How to work with UTMs
How to work with UTMs
UTMs - The URLs in digital marketing
UTMs - How Google Analytics track visitors' sources
UTMs - What is a UTM
UTMs - How to draft a strategy
UTMs - How to create your UTMs
How to monitor visitors' sources with UTMs
How to monitor visitors' sources with UTMs
Monitoring UTMs - Adjusting Google Analytics settings
Monitoring UTMs - Traffic > Channels
Monitoring UTMs - Campaigns
Monitoring UTMs - Google Analytics 4
How to work with URL shorteners
How to work with URL shorteners
The URL shorteners
The use of short URLs
The Use of Links and UTMs Section Summary
The Use of Links and UTMs in Digital Marketing Section Summary
The instructor
Before enrolling
Are there any prerequisites necessary for your training?
No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:
• Marketing
• Communication
• Advertising
• Business development
• Sales
• Public relations
• Internet
• Information technology
Is there a deadline to my enrollment?
No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.
I have little to no knowledge in digital marketing, can I attend your courses?
What is the difference between this in-class course and your e-learning masterclass?
The similarities:
• Our e-learning & in-class courses have the same C-level professional instructors
• Our e-learning & in-class courses share the same exams
• Our e-learning & in-class courses offer the same recognizable certification
Τhe differences:
• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough
• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples
• Our in-class courses have team workshops while our e-learning courses have personal exercises
In which language are your courses and the teaching material?
Our course material (videos & files) is in the Greek language.
During your learning
Do I need a laptop to attend? Do I need any programs or apps installed?
A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our courses. During your learning, you might come across many useful tools for your progress, but none of these are obligatory to be downloaded or installed.
Can I watch the videos anytime or any day I wish?
Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.
Do I gain access to the teaching material and/or bonus material?
Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.
How often is the content updated or the sections/lessons upgraded?
We update our training videos quarterly. When something critical changes we move into production and deliver new videos.
We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.
We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.
Do your courses include exercises and/or hands-on workshops?
Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.
Certification
Do I get a certification?
Students receive a certificate of completion after watching all videos given in the free courses.
Can I download my certification?
What does my certification writes on it?
Prices & payments
How do I pay? Do prices include taxes?
Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.
Do you have installments? How many? Are they interest-free?
Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.
Do you accept/support programs like LAEK?
Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.
Can my company pay for the course? Can you issue an invoice?
The system declined my card, what can I do?
I do not own a credit or debit card, is there any other way I can pay?
All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.
After the course
Can I have access to the teaching material after I complete a course?
Is there an official alumni community I can be part of?
Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:
• Special pricing for all our courses
• Exclusive subscription price for unlimited use of our e-learning courses
• Personal recommendations from our instructors (upon request)
• Free participation to one-day special crash courses (upon request)
• Free participation to networking events
Is there an official online digital marketing community I can participate in?
The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.
This event is only for students who have a special coupon by the Germanos G-app.