How to Use URLs with UTMs

Learn everything about UTMs

A live tutorial on how to draft UTMs for different digital & social media marketing tactics so you can monitor & track visitors and visits sources on Google Analytics.

What is a U.T.M.?

Urchin Tracking Module (UTM) parameters are URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics.

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  • In Greek (στα Ελληνικά)

  • For advanced digital marketers

  • 2 hours video on demand

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Step-by-step topics for UTMs

How to work with UTMs

How to work with UTMs

LECTURE
01m 42s

UTMs - The URLs in digital marketing

LECTURE
06m 57s

UTMs - How Google Analytics track visitors' sources

LIVE TUTORIAL
05m 28s

UTMs - What is a UTM

LECTURE
12m 48s

UTMs - How to draft a strategy

LECTURE
18m 11s

UTMs - How to create your UTMs

LIVE TUTORIAL
14m 18s

How to monitor visitors' sources with UTMs

How to monitor visitors' sources with UTMs

LECTURE
04m 37s

Monitoring UTMs - Adjusting Google Analytics settings

LIVE TUTORIAL
02m 03s

Monitoring UTMs - Traffic > Channels

LIVE TUTORIAL
08m 29s

Monitoring UTMs - Campaigns

LIVE TUTORIAL
03m 48s

Monitoring UTMs - Google Analytics 4

LIVE TUTORIAL
05m 05s

How to work with URL shorteners

How to work with URL shorteners

LECTURE
01m 59s

The URL shorteners

LIVE TUTORIAL
07m 37s

The use of short URLs

LIVE TUTORIAL
06m 56s

The Use of Links and UTMs Section Summary

The Use of Links and UTMs in Digital Marketing Section Summary

LECTURE
51s

The instructor

Tolis Aivalis

Tolis Aivalis

Managing Partner, AIVAL.COM.