Learn everything about UTMs
A live tutorial on how to draft UTMs for different digital & social media marketing tactics so you can monitor & track visitors and visits sources on Google Analytics.
What is a U.T.M.?
Urchin Tracking Module (UTM) parameters are URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics.
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In Greek (στα Ελληνικά)
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For advanced digital marketers
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2 hours video on demand
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Step-by-step topics for UTMs
How to work with UTMs
How to work with UTMs
01m 42s
UTMs - The URLs in digital marketing
06m 57s
UTMs - How Google Analytics track visitors' sources
05m 28s
UTMs - What is a UTM
12m 48s
UTMs - How to draft a strategy
18m 11s
UTMs - How to create your UTMs
14m 18s
How to monitor visitors' sources with UTMs
How to monitor visitors' sources with UTMs
04m 37s
Monitoring UTMs - Adjusting Google Analytics settings
02m 03s
Monitoring UTMs - Traffic > Channels
08m 29s
Monitoring UTMs - Campaigns
03m 48s
Monitoring UTMs - Google Analytics 4
05m 05s
How to work with URL shorteners
How to work with URL shorteners
01m 59s
The URL shorteners
07m 37s
The use of short URLs
06m 56s
The Use of Links and UTMs Section Summary
The Use of Links and UTMs in Digital Marketing Section Summary
51s
