About this UTMs course
Syllabus
This free course offers a detailed guide on how to draft UTMs for different digital & social media marketing tactics so you can monitor & track visitors and visits sources on Google Analytics.
What is a U.T.M.?
Urchin Tracking Module (UTM) parameters are URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics.
Industry-recognized credentials
After completing 80% of your videos to watch, you are given a professional certificate.
Video on demand education
Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.
Award winning
Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.
Curriculum academic level
This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.
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3 hours of video
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6 months access to videos & files
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In Greek language (στα Ελληνικά)
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Certificate of Completion
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574 students also took this course
Syllabus Manager
The benefits of enrolling in this UTMs free course
Detailed topics for URLs & UTMs
Course Introduction
Course welcome & overview
02m 46s
Course introduction - your account
07m 28s
Course introduction - interacting with us
04m 53s
How to work with UTMs
How to work with UTMs
01m 42s
UTMs - The URLs in digital marketing
06m 57s
UTMs - How Google Analytics track visitors' sources
05m 28s
UTMs - What is a UTM
12m 48s
UTMs - How to draft a strategy
18m 11s
UTMs - How to create your UTMs
14m 18s
How to monitor visitors' sources with UTMs
How to monitor visitors' sources with UTMs
04m 37s
Monitoring UTMs - Adjusting Google Analytics settings
02m 03s
Monitoring UTMs - Traffic > Channels
08m 29s
Monitoring UTMs - Campaigns
03m 48s
Monitoring UTMs - Google Analytics 4
05m 05s
How to work with URL shorteners
How to work with URL shorteners
01m 59s
The URL shorteners
07m 37s
The use of short URLs
06m 56s
UTMs section summary
The Use of Links and UTMs in Digital Marketing Section Summary
51s
Course Epilogue
Course epilogue - one last thing before you go
08m 47s
The UTMs instructor
Awesome things our graduates say about this URLs & UTMs fundamentals course
Το να μαθαίνεις από τους καλύτερους του χώρου είναι σημαντικό για τα επόμενα βημάτα σου. Μπορεί να ξέρουμε να περπατάμε αλλά ίσως χρειάζονται και κάποιοι να σε μάθουν να πετάς! Σε ευχαριστώ για όλα Knowcrunch team.
Για μένα ήταν μια πολύ όμορφη εμπειρία σε πολλαπλά επίπεδα. Εξαιρετικά καλά οργανωμένο και ενημερωμένο υλικό, εισηγητές με υψηλό επίπεδο γνώσεων και εμπειρίας και μια πολύ όμορφη ομάδα που με συνόδεψε σε αυτό το σύντομο αλλά όμορφο χρονικό διάστημα. Ευχαριστώ ιδιαίτερα τον Αποστόλη Αιβαλή για την υπέροχη δουλειά που κάνει και για το κενό στην αγορά αλλά και στις γνώσεις που προσπαθεί αξιόλογα να καλύψει σε αυτό το αντικείμενο.
Η Knowcrunch με βοήθησε να ενταχθώ σε ενα digital κόσμο με μεγάλη επιτυχία! Ηταν ενα προσωπικό στοίχημα που σε συνδυασμό με τους υπέροχους Instructors και την καλά δομημένη ύλη, έφτασε στο τέλος του με εκπληκτικά-γεμάτα γνώσεις αποτελέσματα! Σας ευχαριστώ όλους!
Knowcrunch is a fantastic experience which makes you a better individual by giving you knowledge in context and perspective. It also gives you a sense of belongingness and a power community that offers you great social support. It is suitable and applicable to all individuals searching for digital marketing knowledge regarding virtually all market applications. Whether you are a businessperson or want to apply digital marketing concepts to other contexts this is the way to go.
Answers for the URLs & UTMs course
Before enrolling
I have little to no knowledge in digital marketing, can I attend your courses?
The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.
In which language are your courses and the teaching material?
Our course material (videos & files) is in the Greek language.
Is there a deadline to my enrollment?
No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.
During your learning
Can I watch the videos anytime or any day I wish?
Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.
Do I gain access to the teaching material and/or bonus material?
Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.
Do I need a laptop to attend? Do I need any programs or apps installed?
A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our courses. During your learning, you might come across many useful tools for your progress, but none of these are obligatory to be downloaded or installed.
How often is the content updated or the sections/lessons upgraded?
We update our training videos quarterly. When something critical changes we move into production and deliver new videos.
We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.
We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.
Certification
Do I get a certification?
Students receive a certificate of completion after watching all videos given in the free courses.
Can I download & share my certification?
Yes, you can download your certification through your account. You can also share it on LinkedIn through your account in just one click.
What does my certification writes on it?
After the course
Is there an official alumni community I can be part of?
Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:
• Special pricing for all our courses
• Exclusive subscription price for unlimited use of our e-learning courses
• Personal recommendations from our instructors (upon request)
• Free participation to one-day special crash courses (upon request)
• Free participation to networking events
Is there an official online digital marketing community I can participate in?
The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.
This event is only for students who have a special coupon by the Germanos G-app.