Professional Certificate
Self-paced video training
8 hours

Masterclass in LinkedIn Platform & Ad Manager

Video-on-demand e-learning course

Professional Certificate Self-paced video training 8 hours

About this LinkedIn course

Syllabus

This is an advanced training, which offers everything about the LinkedIn platform in one course.

A thorough course with step-by-step lectures, tutorials and hands-on practice on LinkedIn profile, feed, search, groups, pages, sales navigator, advertising manager (tags, audiences, advertising campaigns, ad creatives) and insights.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand LinkedIn education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Outcomes of this LinkedIn training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated LinkedIn tools.
  • Create cohesive, persuasive content for LinkedIn posts or ad creatives.
  • Run and optimize LinkedIn ad campaigns.
  • Evaluate all different LinkedIn insights and metrics.
  • Sell services to your customers, set up and manage their LinkedIn accounts.

Benefits of this LinkedIn education

Start a career as a LinkedIn Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • 8 hours of video

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

Syllabus Manager

Tolis Aivalis

Topics for this LinkedIn platform course

Course Introduction

Course welcome & overview

Presentation
02m 46s

Course introduction - your account

Lecture
07m 28s

Course introduction - interacting with us

Lecture
04m 53s

About LinkedIn platform

What is LinkedIn

Tutorial
04m 20s

LinkedIn - Newsfeed

Tutorial
05m 28s

LinkedIn - Search

Tutorial
06m 38s

LinkedIn - Subscription plans

Tutorial
05m 02s

LinkedIn jobs & groups

LinkedIn Jobs

Tutorial
04m 30s

LinkedIn Jobs - Create a job post

Tutorial
06m 57s

LinkedIn Groups

Tutorial
03m 26s

LinkedIn Groups - Create

Tutorial
04m 54s

LinkedIn Groups - Management

Tutorial
03m 49s

LinkedIn Groups - Posting

Tutorial
07m 51s

LinkedIn Groups - Interacting with members

Tutorial
04m 41s

LinkedIn profile

LinkedIn Profiles

Tutorial
02m 56s

LinkedIn Profile - Profile of others

Tutorial
07m 42s

LinkedIn Profile - Our account settings

Tutorial
09m 34s

LinkedIn Profile - Our activity

Tutorial
05m 18s

LinkedIn Profile - Our profile intro

Tutorial
08m 36s

LinkedIn Profile - Our profile about

Tutorial
04m 33s

LinkedIn Profile - Our profile experience

Tutorial
04m 56s

LinkedIn Profile - Our profile education

Tutorial
06m

LinkedIn Profile - Our profile voluntering & certifications

Tutorial
02m 27s

LinkedIn Profile - Our profile skills

Tutorial
05m 40s

LinkedIn Profile - Our profile recommendations

Tutorial
04m 02s

LinkedIn Profile - Our profile accomplishments

Tutorial
04m 05s

LinkedIn Profile - Our profile interests

Tutorial
01m 30s

LinkedIn Profile - Create posts

Tutorial
04m 58s

LinkedIn Profile - Our articles

Tutorial
04m 24s

LinkedIn Profile - Newsletters

Tutorial
06m 49s

LinkedIn Profile - Our public profile & URL

Tutorial
11m 05s

LinkedIn pages

LinkedIn Pages

Tutorial
03m 05s

LinkedIn Pages - Create Page

Tutorial
04m 07s

LinkedIn Pages - Dashboard & settings

Tutorial
03m 45s

LinkedIn Pages - Invite connections

Tutorial
03m 12s

LinkedIn Pages - Roles

Tutorial
02m 12s

LinkedIn Pages - Create events

Tutorial
02m 46s

LinkedIn Pages - Content

Tutorial
03m

LinkedIn Pages - Activity

Tutorial
01m 13s

LinkedIn Pages - Create posts

Tutorial
14m 14s

LinkedIn Pages - Analytics

Tutorial
06m 37s

LinkedIn Pages - Showcase pages

Tutorial
05m 13s

LinkedIn sales navigator

LinkedIn Sales Navigator for individuals

Tutorial
05m 47s

LinkedIn Sales Navigator - Dashboard

Tutorial
06m 17s

LinkedIn Sales Navigator - Settings

Tutorial
05m 52s

LinkedIn Sales Navigator - Lead lists

Tutorial
08m 30s

LinkedIn Sales Navigator - Account lists

Tutorial
05m 51s

LinkedIn Sales Navigator - Alerts

Tutorial
03m 57s

LinkedIn Sales Navigator - Accounts mapping

Tutorial
02m 48s

LinkedIn Sales Navigator - Sending messages to people

Tutorial
02m 38s

LinkedIn Sales Navigator - Why it is important

Lecture
03m 35s

About LinkedIn advertising manager

How to use LinkedIn campaign manager

Lecture
01m 41s

LinkedIn campaign manager - Ad account & dashboard overview

Tutorial
04m 21s

LinkedIn campaign manager - Ad account access & billing settings

Tutorial
05m 43s

LinkedIn campaign manager - Create an insight tag to track visitors for remarketing

Tutorial
01m 56s

LinkedIn campaign manager - Install main tag into Google Tag Manager

Tutorial
01m 31s

LinkedIn campaign manager - Create & install events to track different conversions

Tutorial
07m 06s

LinkedIn campaign manager - Create lead generation forms

Tutorial
08m 27s

LinkedIn campaign manager - Matched audiences overview

Tutorial
02m 20s

LinkedIn campaign manager - Create audiences from data list

Tutorial
03m 09s

LinkedIn campaign manager - Create audiences from events

Tutorial
01m 13s

LinkedIn campaign manager - Create audiences from lead forms

Tutorial
01m 58s

LinkedIn campaign manager - Create audiences from company page

Tutorial
02m 02s

LinkedIn campaign manager - Create audiences from videos

Tutorial
01m 57s

LinkedIn campaign manager - Create audiences from website tag & events

Tutorial
05m 04s

LinkedIn campaign manager - Create lookalike audiences

Tutorial
01m 43s

LinkedIn campaign manager - Website demographics

Tutorial
03m 01s

LinkedIn awareness advertising campaigns

How to run awareness advertising campaigns on LinkedIn

Lecture
02m 07s

LinkedIn awareness campaigns - Create

Tutorial
01m 56s

LinkedIn awareness campaigns - Audience targeting

Tutorial
14m 30s

LinkedIn awareness campaigns - Ad formats & estimates

Tutorial
02m 30s

LinkedIn awareness campaigns - Budget, schedule & bidding

Tutorial
05m 24s

LinkedIn awareness campaigns - Conversion tracking

Tutorial
02m 31s

LinkedIn advertising campaigns for different objectives

How to run different advertising objectives campaigns on LinkedIn

Lecture
46s

LinkedIn campaigns - Website visits

Tutorial
03m 06s

LinkedIn campaigns - Engagement

Tutorial
02m 29s

LinkedIn campaigns - Video views

Tutorial
01m 57s

LinkedIn campaigns - Lead generation

Tutorial
02m 47s

LinkedIn campaigns - Website conversions

Tutorial
03m 25s

LinkedIn campaigns - Job applicants

Tutorial
02m 47s

LinkedIn campaigns - Remarketing

Tutorial
06m 20s

LinkedIn campaigns - Summary

Tutorial
05m 40s

LinkedIn advertising creatives

How to create and optimize LinkedIn ad creatives

Lecture
01m 01s

LinkedIn ad creatives - Single image ad estimates & bidding

Tutorial
03m 05s

LinkedIn ad creatives - Create single image ad format

Tutorial
03m 34s

LinkedIn ad creatives - Carousel ad estimates & bidding

Tutorial
02m 55s

LinkedIn ad creatives - Create carousel ad format

Tutorial
02m 57s

LinkedIn ad creatives - Video ad estimates & bidding

Tutorial
02m 55s

LinkedIn ad creatives - Create video ad format

Tutorial
02m 09s

LinkedIn ad creatives - Text ad estimates & bidding

Tutorial
02m 32s

LinkedIn ad creatives - Create text ad format

Tutorial
01m 48s

LinkedIn ad creatives - Spotlight ad estimates & bidding

Tutorial
02m 30s

LinkedIn ad creatives - Create spotlight ad format

Tutorial
03m 13s

LinkedIn ad creatives - Follower ad estimates & bidding

Tutorial
03m

LinkedIn ad creatives - Create follower ad format

Tutorial
02m 55s

LinkedIn ad creatives - Message ad estimates & bidding

Tutorial
03m 15s

LinkedIn ad creatives - Create message ad format

Tutorial
04m 27s

LinkedIn ad creatives - Conversation ad estimates & bidding

Tutorial
01m 53s

LinkedIn ad creatives - Create conversation ad format

Tutorial
06m 52s

LinkedIn ad creatives - Event ad estimates & bidding

Tutorial
01m 27s

LinkedIn ad creatives - Create event ad format

Tutorial
01m 37s

LinkedIn ad creatives - Single job ad estimates & bidding

Tutorial
01m 36s

LinkedIn ad creatives - Create single job ad format

Tutorial
02m 03s

LinkedIn ad creatives - Jobs ad estimates & bidding

Tutorial
02m 21s

LinkedIn ad creatives - Create jobs ad format

Tutorial
03m 08s

LinkedIn advertising campaigns & account optimization

How to optimize LinkedIn advertising campaigns

Lecture
01m 14s

LinkedIn campaigns optimization - Edit campaign

Tutorial
03m 24s

LinkedIn campaigns optimization - Performance

Tutorial
01m 59s

LinkedIn campaigns optimization - Reports

Tutorial
03m 32s

Course Epilogue

Course epilogue - one last thing before you go

Lecture
08m 47s

Professional instructors in LinkedIn

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Answers about this LinkedIn course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

 

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our corporate social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do your e-learning courses have exams? Do I get a certification?

Depending on your course selection:

 

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

If you chose one of our smaller or free E-learning programs, upon completing at least 80% of the videos, you receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: