Masterclass in Digital Marketing Strategy & Budget

Video-on-demand e-learning course

30 students also took this course


hours of videos, 2 hours of exercise


6 months access to videos & files


In Greek language (στα Ελληνικά)


Professional Certificate


30 students also took this course

About our digital marketing strategy course


An advanced training program which offers comprehensive, step-by-step lectures and hands-on exercises on all tools and practices necessary to connect the dots of digital marketing tactics, formulating a complete strategy. This program provides the knowledge and skills to calculate a digital marketing budget, create an action plan and timeline, and present a digital marketing strategy to any client. The program is designed to ensure that participants gain a thorough understanding of the fundamentals of digital marketing, and the ability to apply them in a practical setting.

Industry-recognized credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.


Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:

1. Best Digital & Social Media Marketing Education
2. Best 
Digital Marketing E-learning Course
3. Best 
Digital Marketing Course Multi-Channel Content Strategy
4. Best 
Digital Marketing Course Multichannel Social Media
5. Best 
Digital Marketing Course Inbound Funnel Performance
6. Best 
Digital Marketing Course Product-Market-Fit
7. Best 
Course for Growth Marketing Performance in Info Products
8. Best 
Course for Growth Marketing Performance in B2B Services
9. Best Online Digital Marketing Education
10. Best Lifelong Learning & Employability - Reskilling/Upskilling

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital marketing strategy training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this digital marketing strategy education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

Syllabus Manager

Tolis Aivalis

Topics for this digital marketing strategy course

Course introduction & welcome

Course welcome & overview

times-icons06m 18s

Course overview - Account & access

times-icons08m 54s

Course overview - Videos & files

times-icons10m 48s

Course overview - You & Knowcrunch

times-icons06m 54s

Digital marketing strategy

The digital marketing strategy

times-icons02m 17s

The digital marketing strategy - It's all about marketing

times-icons13m 49s

The digital marketing strategy - Brief

times-icons03m 11s

The digital marketing strategy - As a product

times-icons11m 25s

The digital marketing strategy - As a service

times-icons05m 45s

The digital marketing strategy - Strategist

times-icons04m 03s

The digital marketing strategy - Summary

times-icons01m 09s

Digital marketing strategy - online research

How to research the online market for a strategy

times-icons02m 32s

Market research - Website

times-icons11m 29s

Market research - Website SEO

times-icons05m 02s

Market research - Trends

times-icons07m 13s

Market research - Reputation

times-icons06m 27s

Market research - Active advertising campaigns

times-icons09m 44s

Market research - Social media accounts & posts

times-icons06m 55s

Market research - Summary

times-icons01m 30s

Digital marketing strategy - creative concept

How to think of a creative concept

times-icons04m 46s

Creative concept - Examples

times-icons09m 18s

Creative concept - How to use in your strategy

times-icons03m 17s

Digital marketing strategy - tactics

How to decide your digital marketing tactics for a strategy

times-icons02m 02s

Choosing tactics - Based on audiences

times-icons01m 55s

Choosing tactics - Based on goals

times-icons05m 49s

Choosing tactics - Based on budget

times-icons02m 31s

Choosing tactics - Based on estimated results

times-icons02m 19s

Choosing tactics - Based on importance

times-icons02m 48s

Choosing tactics - Based on available time

times-icons04m 46s

Choosing tactics - Strategic mixing

times-icons08m 12s

Choosing tactics - Summary

times-icons04m 16s

Digital marketing strategy - funnel

How to form the digital marketing strategy on a funnel

times-icons07m 14s

Digital marketing strategy funnel - Website funnel

times-icons07m 54s

Digital marketing strategy funnel - Setup on analytics

times-icons08m 46s

Digital marketing strategy funnel - Studying the tactics

times-icons19m 09s

Digital marketing strategy funnel - Unit costs

times-icons07m 35s

Digital marketing strategy funnel - Conversion rates

times-icons05m 45s

Digital marketing strategy funnel - Churn rates

times-icons09m 50s

Digital marketing strategy funnel - Budget

times-icons06m 06s

Digital marketing strategy funnel - New funnels

times-icons04m 45s

Digital marketing strategy funnel - Final funnel strategy

times-icons03m 20s

Digital marketing strategy funnel - Alternative funnels

times-icons05m 28s

Digital marketing strategy funnel - Monitoring results

times-icons04m 37s

Digital marketing strategy funnel - Return on ad spend

times-icons02m 26s

Digital marketing strategy funnel - Customer acquisition cost

times-icons03m 25s

Digital marketing strategy - timeline

How to form the digital marketing timeline for a strategy

times-icons04m 41s

Digital marketing strategy - budgeting

How to calculate the digital marketing budget for a strategy

times-icons02m 55s

Digital marketing budget - Production

times-icons08m 39s

Digital marketing budget - Services

times-icons06m 34s

Digital marketing budget - Media spending

times-icons04m 06s

Digital marketing budget - Total budget

times-icons01m 42s

Digital marketing strategy - team

How to study the digital marketing team

times-icons01m 43s

Digital marketing team - Organizational chart

times-icons03m 21s

Digital marketing team - Job descriptions

times-icons03m 28s

Digital marketing strategy - presentation

How to present a digital marketing strategy

times-icons03m 19s

Presenting your strategy - Preparation

times-icons07m 29s

Presenting your strategy - Presenting the agency

times-icons03m 58s

Presenting your strategy - Presenting the online research

times-icons09m 35s

Presenting your strategy - Presenting the creative concept

times-icons04m 23s

Presenting your strategy - Presenting websites & mobile apps

times-icons04m 01s

Presenting your strategy - Presenting content marketing strategy

times-icons02m 45s

Presenting your strategy - Presenting social media marketing strategy

times-icons03m 09s

Presenting your strategy - Presenting advertising campaigns strategy

times-icons03m 58s

Presenting your strategy - Presenting influencer marketing strategy

times-icons03m 31s

Presenting your strategy - Presenting email & mobile marketing strategy

times-icons02m 31s

Presenting your strategy - Presenting SEO

times-icons03m 26s

Presenting your strategy - Presenting the timeline

times-icons02m 30s

Presenting your strategy - Presenting the digital marketing budget


Presenting your strategy - The order of the presentation

times-icons03m 49s

Advertising strategy services

Advertising strategy & campaigns services

times-icons14m 29s

Digital marketing strategy - exercise

The digital and social media marketing strategy - The brief for your exercise

times-icons05m 31s

Course summary & epilogue

Course summary

times-icons01m 05s

Course summary & epilogue - Benefits

times-icons04m 47s

Course summary & epilogue - Certification

times-icons04m 30s

Course summary & epilogue - You & Knowcrunch

times-icons05m 20s

Course summary & epilogue - One last thing

times-icons02m 40s

Professional instructors in digital marketing strategy

Answers about this digital marketing strategy course

Before enrolling

Is there a specific enrollment deadline for this e-learning course?

There is no specific deadline for enrolling in our e-learning courses. You have the flexibility to enroll in our course at any day and time throughout the year. The course is delivered entirely through videos-on-demand, allowing you to access the content at your convenience. This means you can work through the material at your own pace, giving you the freedom to adapt the learning schedule to fit your needs and commitments.

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.


The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.


The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.


We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.


Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:


• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's in-class courses and e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:


Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.


Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.



In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.



In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.


Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.


Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments if you choose to pay in installments.

How do I pay? Do prices include taxes?

Please note that your registration is considered binding, and a payment is required prior to commencing your training.


We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA bank transfer.


The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to three (3) monthly payments.

E-learning courses

You can opt to split the total cost into up to four (4) monthly payments.

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your business can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information section. In the subsequent step, you will have the option to select a business payment method to complete the transaction.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

During the training

Do I need a laptop to attend? Do I need specific software or apps installed?

To attend the course, having a laptop is highly recommended. It provides the optimal platform for accessing and engaging with the course materials. While it may be possible to participate using other devices such as tablets or smartphones, a laptop offers a more comprehensive and seamless learning experience.


As for software or apps, we will provide detailed instructions regarding any specific requirements prior to the course start date. It is possible that certain software or apps may be necessary for completing assignments or accessing additional resources. Rest assured that we will provide clear guidance on any software or app installations that may be needed, ensuring that you are fully prepared for the course.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime and any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

We have created a dedicated private Facebook group exclusively for the e-learning community, where you can connect with fellow participants and instructors and engage in discussions, ask questions, and receive updates on the course material.


Additionally, we provide continuous support through Knowcrunch, available 24/7, to address any questions or queries you may have. You can reach out to us via email or through our corporate social media channels for prompt assistance. We are committed to ensuring a seamless learning experience and providing the necessary support throughout your educational journey.

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.


Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.


Training presentations & bonus material

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. In the in-class courses, the exercises are conducted as group work, whereas in the e-learning format, participants engage in the exercises individually. Overall, there are six (6) substantial practical assignments throughout the course that provide hands-on learning opportunities.


Do your e-learning courses have exams? Do I get a certification?

Our E-learning Masterclass in Digital & Social Media Marketing includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma. On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at a later stage.


It is important to note that our other E-learning programs, whether they are free or paid, do not involve exams. Upon completing at least 80% of the video content in those programs, participants will receive a certificate of completion.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.