Professional Certificate
Self-paced video training
12 hours

Masterclass in Digital Marketing Strategy & Budget

Video-on-demand e-learning course

About this digital marketing strategy course

Syllabus

This is an advanced training which offers thorough step-by-step lectures and hands-on exercises on all tools and practices in order to connect the dots of all different digital marketing tactics, form a complete strategy, calculate a digital maketing budget, form an action plan & timeline and finally present a your digital marketing strategy to any client.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video on demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Outcomes of this digital marketing strategy training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute it to others.
  • Evaluate all different insights, analytics, metrics and relevant KPIs.
  • Sell services to your customers, setup and manage their accounts.
  • Get a job and apply everything you know.

Benefits of this digital marketing strategy education

Start a career as an Digital Strategy Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • 12 hours of videos

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

Syllabus Manager

Tolis Aivalis

Topics for this digital marketing strategy course

Digital Marketing Mindset

The digital marketing

Lecture
01m 08s

The digital marketing - The marketing mix (4Ps)

Lecture
14m 01s

The digital marketing - Websites

Lecture
06m 32s

The digital marketing - Landing pages

Lecture
05m

The digital marketing - Search engine optimization

Lecture
04m 26s

The digital marketing - Conversions

Lecture
13m 54s

The digital marketing - Marketing objectives

Lecture
05m 12s

The digital marketing - Content marketing

Lecture
06m 31s

The digital marketing - Social media marketing

Lecture
08m 03s

The digital marketing - Advertising campaigns

Lecture
07m 52s

The digital marketing - Influencer marketing

Lecture
06m 35s

The digital marketing - Email & mobile marketing

Lecture
03m 29s

The digital marketing - Monitoring & reporting

Lecture
07m 32s

The digital marketing - Summary

Lecture
04m 38s

The online phenomena

Lecture
13m 48s

The online phenomena - Crowdsourcing

Lecture
08m 25s

The online phenomena - How crowdsourcing works

Lecture
18m 48s

The online phenomena - Viral

Lecture
13m 52s

The online phenomena - Longtail

Lecture
05m 21s

The online phenomena - How longtail changes entrepreneurship

Lecture
07m 08s

The online phenomena - How longtail changes content production

Lecture
08m 29s

The online phenomena - How longtail changes searching

Lecture
04m 09s

The online phenomena - How longtail changes advertising

Lecture
10m 29s

The online phenomena - Artificial Intelligence

Lecture
03m 27s

The online phenomena - How artificial Intelligence changes everything

Lecture
06m 57s

The online consumer & target audience

Lecture
01m 54s

Online consumer - Buyer personas

Lecture
07m 14s

Online consumer - Buyer personas examples

Lecture
14m 14s

Online consumer - Customer journey

Lecture
12m 02s

Online consumer - Customizing our strategy for customer journey

Lecture
15m 20s

The marketing & sales funnel

Lecture
10m 36s

The marketing & sales funnel - Digital marketing for your funnel

Lecture
03m 56s

The marketing & sales funnel - How it works in real life

Lecture
10m 45s

The digital marketing mindset section summary

Lecture
47s

Digital Marketing on a Funnel

Digital marketing on a funnel

Lecture
06m 41s

Digital marketing funnel - How to study a funnel

Lecture
05m 30s

Digital marketing funnel - Setup in Google Analytics

Tutorial
06m 10s

Digital marketing funnel - Choosing strategies

Lecture
13m 02s

Digital marketing funnel - Costs

Lecture
06m 17s

Digital marketing funnel - Rates

Lecture
07m 15s

Digital marketing funnel - Total budget

Lecture
05m 22s

Digital marketing funnel - New scenarios

Lecture
04m 40s

Digital marketing funnel - Different strategies examples

Lecture
04m 35s

Digital marketing funnel - Google Analytics visualization

Lecture
10m 05s

Digital marketing funnel - R.O.A.S.

Tutorial
02m 20s

Digital marketing funnel - C.A.C.

Lecture
03m 02s

Digital marketing funnel - Black Friday Knowcrunch case study

Lecture
11m 41s

Digital marketing funnel - Service

Lecture
07m 53s

Digital marketing funnel - Black Friday KnowCrunch case study

Lecture
10m 58s

Digital marketing funnel - The strategist

Lecture
03m 51s

The digital marketing funnel section summary

Lecture
01m 10s

Complete Digital Marketing Strategy & Budget

The digital marketing strategy

Lecture
12m 59s

The digital marketing brief for a strategy

Lecture
05m 53s

How to research the online market for a strategy

Lecture
07m 17s

Market research - Website status

Lecture
05m 30s

Market research - S.E.O.

Lecture
04m 56s

Market research - Keywords

Lecture
04m 25s

Market research - Reputation

Lecture
05m 56s

Market research - Active advertising campaigns

Lecture
05m 48s

Market research - Social media accounts & posts

Lecture
02m 50s

Market research - Summary

Lecture
04m 47s

How to think of a creative concept

Lecture
12m 41s

How to study & use different digital marketing tactics for a strategy

Lecture
02m 45s

Digital marketing tactics - Choosing the right tactics

Lecture
15m 55s

Digital marketing tactics - Study of websites & apps

Lecture
11m 02s

Digital marketing tactics - Study of content marketing

Lecture
08m 42s

Digital marketing tactics - Study of social media marketing

Lecture
08m 16s

Digital marketing tactics - Study of advertising campaigns & media plan

Lecture
17m 19s

Digital marketing tactics - Study of influencer marketing

Lecture
07m 03s

Digital marketing tactics - Study growth hacking

Lecture
05m 07s

Digital marketing tactics - Study of marketing & sales funnel

Lecture
04m 18s

Digital marketing tactics - Study of reputation management

Lecture
07m 18s

Digital marketing tactics - Study of email & mobile messages

Lecture
07m 02s

Digital marketing tactics - Summary

Lecture
04m 54s

How to form the digital marketing action plan for a strategy

Lecture
04m 46s

Digital marketing strategy project plan

Lecture
04m 35s

Digital marketing strategy timeline

Lecture
04m 31s

How to calculate the digital marketing budget for a strategy

Lecture
03m 18s

Digital marketing budget - Media spending

Lecture
03m 57s

Digital marketing budget - Calculation methods of media spending

Lecture
07m 42s

Digital marketing budget - Production costs

Lecture
06m 25s

Digital marketing budget - Management fees

Lecture
08m 02s

Digital marketing budget - The total

Lecture
04m 33s

Digital marketing budget - Total budget examples per tactic

Lecture
05m 39s

How to study and form the digital marketing team for a strategy

Lecture
01m 44s

Digital marketing team - Organization chart

Lecture
03m 27s

Digital marketing team - Job descriptions

05m 52s

How to present a digital marketing strategy

Lecture
03m 19s

Presenting your strategy - Preparation

Lecture
07m 29s

Presenting your strategy - Presenting the agency

Lecture
03m 58s

Traditional marketing communication compared to digital marketing

Lecture
02m 40s

How to generate awareness

Lecture
03m

How to prepare for evaluation

Lecture
03m 53s

How to generate conversions

Lecture
03m 09s

How to manage retention

Lecture
02m 51s

How to cause advocacy

Lecture
02m 28s

How to manage reputation

Lecture
02m 55s

How to manage crisis

Lecture
02m 16s

How to run guerilla marketing tactics

Lecture
04m 03s

How to make viral marketing tactics

Lecture
02m 34s

How to run inbound marketing tactics

Lecture
03m 47s

How to run outbound marketing tactics

Lecture
02m 23s

How to run direct marketing tactics

Lecture
03m 32s

How to build public relations

Lecture
03m 42s

How to run below the line marketing tactics

Lecture
03m 06s

How to run above the line marketing tactics

Lecture
02m 10s

How to apply growth hacking

Lecture
02m 25s

How to generate word of mouth & referrals

Lecture
02m 14s

How to run point-of-purchase marketing

Lecture
03m 21s

How to generate cold sales

Lecture
04m

How to use conversational marketing

Lecture
03m 46s

How to use branded entertainment

Lecture
02m 04s

How to use funnel strategies

Lecture
02m 37s

How to do conversion rate optimization

Lecture
02m 10s

Traditional vs digital marketing - Summary

Lecture
02m 49s

The complete digital marketing strategy section summary

Lecture
01m 50s

Professional instructors in digital marketing strategy

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Answers about this digital marketing strategy course

Before enrolling

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

What is the difference between this in-class course and your e-learning masterclass?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

Τhe differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.x. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. You will be provided the link as soon as you enroll. 

Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning).

Certification

Do I get a certification?

Depending on your course selection:

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion.

If you chose one of our smaller E-learning programs, upon completing 80% or above of the videos, you receive a certificate of completion.

Do your courses have exams? What if I fail?

Yes, your exams will be activated when you complete at least 85% of your training and you are eligible of giving them in your 6-month period. In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score. If you fail to pass your exams we allow you to try again, free of charge, but a period of 90 days must pass for your exams to be reactivated & renewed. 

Can I download & share my certification?

Yes, you can download your diploma or certification through your account. You can also share it on LinkedIn through your account in just one click. 

Is the certification recognized in the marketplace?

We hold one of the best reports in the market both in Greece and in Europe. The biggest agencies & brands consider our education excellent, as we create professionals that could immediately hire. The professional diplomas we provide are recognized as the most valid on the market, as they are given only after examinations. Conclusively, we are awarded as the best digital marketing course in Greece every year since 2016 for our material, education & quality.

After the course

Can I gain access to the teaching material after I complete a course?

Yes, you can gain acces through our annual subscription program for our alumni. You are given access to all our videos & written material (PDFs) for a year, with just 199 euros.

You can have more information on the Knowcrunch Elite page.

What skills do I gain after completing your courses?

This course is not just about understanding and it is not, by any means, strictly theoretical. It is about being able to implement and thrive in your market.After successfully completing this course you will be able to understand the web & social media consumer behaviours & decisions, and compare & leverage all digital & social media channels & tools in your work. Specifically:

• Draft complete digital & social media strategies & action plans with a detailed budget (content marketing strategy, SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy)

• Include digital & social media campaigns & tools into your communication & media mix Implement anything

• Find, evaluate and manage digital & social media service providers & partners

• Execute your strategies through a project structure, with milestones, deliverables and KPIs

• Increase conversions, generate more sales while reducing your expenses & budget spending

• Hire digital & social media executives and understand their terminology and skills Measure & evaluate results

• Monitor & optimize the impact of your digital performance and effectiveness

• Report all your digital & social media results, activities and KPIs Offer & sell services to others

• Start selling digital & social media services to your clients as a freelance professional

• Include digital & social media services in your business & revenue model for your company

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Which are the positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

• Strategy & Sales positions

• Digital & Social Media PR/Marketing/Sales Manager or Consultant

• Digital & Social Media Head or Director Operational positions

• E-Commerce & E-shop Manager or Consultant

• Content Marketing Manager or Freelancer

• Social Media Marketing Manager or Freelancer

• Search Engine Optimization (SEO) Manager or Consultant

• Google Advertising (SEM) Manager or Consultant

• Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Consultant

• Premium Display Advertising Manager or Consultant (or Planner or Buyer)

• Affiliate Advertising Manager or Consultant (or Planner or Buyer)

• Messaging & Automation (mobile & email) Manager or Consultant

• Growth Hacker or Growth Marketer

• Performance Marketing Manager or Consultant

• Monitoring & Analytics Manager or Consultant

• Social Media Insights & Analytics Manager or Consultant Academic positions

• Digital & Social Media Trainer or Instructor

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

Can I find a job through Knowcrunch?

Our course is structured so that you can immediately apply what you learn. Our graduates are fully trained and can directly cope with a junior or senior job. We have an 82% absorption rate of our graduates from the market. At the same time, we are constantly posting job positions to our graduates through our online alumni group on Facebook in which everyone participates. We are constantly by the side of our students & we deal with the development of each one personally, especially after graduation, to help them thrive.

Can I apply for other optional certifications after I successfully complete one of Knowcrunch’s courses?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

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