Masterclass in Meta Advertising

Video-on-demand e-learning course

55 students also took this course
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20 hours of video

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6 months access to videos & files

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In Greek language (στα Ελληνικά)

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Professional Certificate


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55 students also took this course

Supported by IAB Hellas.

About our Meta advertising course

Syllabus

An exceedingly advanced training program that provides comprehensive, step-by-step lectures, tutorials, and hands-on exercises on all strategies, tools, and practices related to Meta ad management. The program covers a wide range of topics, including tag and events, audiences, campaign objectives, targeting, ad creatives and creative hub, campaigns conversation rate optimization, account optimization, and monitoring. Enroll in this program to gain a thorough understanding of Meta ad management. By doing so, you will be equipped with the knowledge and skills necessary to effectively manage your Facebook & Instagram ad campaigns and achieve your desired outcomes.

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this Facebook & Instagram advertising training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this Facebook & Instagram advertising education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

Topics for this Facebook & Instagram advertising course

Course overview & welcome

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - You & Knowcrunch

Lecture
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Advertising strategy - accounts fundamentals

The digital advertising accounts

Lecture
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Ad accounts fundamentals - Ad accounts & ad managers

Lecture
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Ad accounts fundamentals - Users access

Lecture
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Ad accounts fundamentals - Campaigns results

Lecture
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Ad accounts fundamentals - Tags or pixels

Lecture
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Ad accounts fundamentals - Conversion events

Lecture
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Ad accounts fundamentals - Install tags & events

Lecture
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Ad accounts fundamentals - Checking tags & events

Lecture
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Ad accounts fundamentals - Tags & cookies

Lecture
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Ad accounts fundamentals - Tags & A.P.I.

Lecture
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Ad accounts fundamentals - Summary

Lecture
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Advertising strategy - campaigns fundamentals

The digital advertising campaigns

Lecture
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Ad campaigns fundamentals - Objectives

Platform demonstration
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Ad campaigns fundamentals - Awareness ad campaign objective

Lecture
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Ad campaigns fundamentals - Awareness ad campaign metrics

Lecture
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Ad campaigns fundamentals - Traffic ad campaign objectives

Lecture
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Ad campaigns fundamentals - Traffic ad campaign metrics

Lecture
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Ad campaigns fundamentals - Conversions ad campaign objectives

Lecture
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Ad campaigns fundamentals - Conversions ad campaign metrics

Lecture
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Ad campaigns fundamentals - Budget

Lecture
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Ad campaigns fundamentals - Bidding

Lecture
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Ad campaigns fundamentals - Objectives on funnel

Lecture
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Ad campaigns fundamentals - Targeting

Lecture
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Ad campaigns fundamentals - Targeting demographics

Lecture
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Ad campaigns fundamentals - Targeting tags

Lecture
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Ad campaigns fundamentals - Targeting data lists

Lecture
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Ad campaigns fundamentals - Targeting social media interactions

Lecture
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Ad campaigns fundamentals - Targeting similar audiences

Lecture
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Ad campaigns fundamentals - Remarketing

Lecture
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Ad campaigns fundamentals - Targeting strategy

Lecture
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Ad campaigns fundamentals - Creatives

Lecture
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Ad campaigns fundamentals - UTMs

Lecture
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Ad campaigns fundamentals - Return on ad spend (ROAS)

Lecture
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Ad campaigns fundamentals - Customer lifetime value (CLV)

Lecture
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Ad campaigns fundamentals - Summary

Lecture
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Meta advertising manager

How to use Facebook & Instagram ads & ad manager

Lecture
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Meta ad manager - Create ad account

Lecture
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Meta ad manager - Create ad account (business manager)

Lecture
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Meta ad manager - Access

Platform demonstration
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Meta ad manager - Settings

Platform demonstration
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Meta ad manager - Users & roles

Platform demonstration
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Meta ad manager - Payment settings

Platform demonstration
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Meta ad manager - Notification settings

Platform demonstration
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Meta ad manager - Summary

Platform demonstration
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Meta advertising manager - tags & events

Tag & events manager

Platform demonstration
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Events manager- Create tag/pixel

Platform demonstration
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Events manager- Tag/pixel setup

Platform demonstration
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Events manager- Tag overview

Platform demonstration
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Events manager- Standard & custom events

Platform demonstration
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Events manager- Conversion API (CAPI)

Platform demonstration
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Events manager- Dashboard

Platform demonstration
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Events manager- Summary

Platform demonstration
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Meta advertising manager - audiences

How to manage Facebook & Instagram ads audiences

Lecture
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Meta audiences - Custom from website (All website visitors)

Platform demonstration
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Meta audiences - Custom from website (specific webpages)

Platform demonstration
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Meta audiences - Custom from website (specific time spent)

Platform demonstration
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Meta audiences - Custom from website (specific tag event)

Platform demonstration
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Meta audiences - Custom from customer list

Platform demonstration
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Meta audiences - Custom from offline activity

Platform demonstration
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Meta audiences - Custom from catalog

Platform demonstration
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Meta audiences - Custom from Videos

Platform demonstration
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Meta audiences - Custom from Instagram

Platform demonstration
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Meta audiences - Custom from lead forms

Platform demonstration
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Meta audiences - Custom from Facebook events

Platform demonstration
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Meta audiences - Custom from instant experience

Platform demonstration
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Meta audiences - Custom from Facebook page

Platform demonstration
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Meta audiences - Other

Platform demonstration
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Meta audiences - Lookalike

Platform demonstration
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Meta audiences - Saved

Platform demonstration
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Meta audiences - Dashboard

Platform demonstration
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Meta audiences - Summary

Platform demonstration
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Meta advertising manager - creative hub

The Creative Hub

Lecture
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Creative hub - Overview

Lecture
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Creative hub - Create single image/video mockup

Platform demonstration
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Creative hub - Create carousel image/video mockup

Platform demonstration
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Creative hub - Placements

Platform demonstration
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Creative hub - Share on ad manager

Platform demonstration
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Creative hub - Summary

Platform demonstration
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Facebook ads - What is prohibited (policies)

Platform demonstration
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Facebook ads - What could be limited (policies)

Platform demonstration
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Facebook ads - Ad account quality center

Platform demonstration
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Meta advertising campaigns - awareness

How to run awareness campaigns on Facebook & Instagram

Lecture
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Facebook awareness campaigns - Create

Platform demonstration
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Facebook awareness campaigns - Campaign settings

Platform demonstration
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Facebook awareness campaigns - Ad set settings

Platform demonstration
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Facebook awareness campaigns - Optimization & delivery

Platform demonstration
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Facebook awareness campaigns - Cost & bid controls

Platform demonstration
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Facebook awareness campaigns - Budget & schedule

Platform demonstration
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Facebook awareness campaigns - Audience

Platform demonstration
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Facebook awareness campaigns - Placements

Platform demonstration
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Facebook awareness campaigns - Estimated results

Platform demonstration
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Facebook awareness campaigns - Calculating reach, impressions & C.P.M

Platform demonstration
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Facebook awareness campaigns - Ad creatives

Platform demonstration
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Facebook awareness campaigns - Branded content

Platform demonstration
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Facebook awareness campaigns - Creatives: single image

Platform demonstration
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Facebook awareness campaigns - Creatives: video

Platform demonstration
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Facebook awareness campaigns - Creatives: carousel

Platform demonstration
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Facebook awareness campaigns - Creatives: collection/instant experience

Platform demonstration
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Facebook awareness campaigns - Creatives: existing post & Creative Hub

Platform demonstration
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Facebook awareness campaigns - Creatives: dynamic

Platform demonstration
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Facebook awareness campaigns - Store locations

Platform demonstration
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Facebook awareness campaigns - Summary

Platform demonstration
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Meta advertising campaigns - traffic

How to run traffic campaigns on Facebook & Instagram

Lecture
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Facebook traffic campaigns - Create

Platform demonstration
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Facebook traffic campaigns - Campaign settings

Platform demonstration
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Facebook traffic campaigns - Ad set settings

Platform demonstration
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Facebook traffic campaigns - Optimization & delivery

Platform demonstration
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Facebook traffic campaigns - Cost & bid controls

Platform demonstration
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Facebook traffic campaigns - Budget & schedule

Platform demonstration
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Facebook traffic campaigns - Audience

Platform demonstration
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Facebook traffic campaigns - Placements

Platform demonstration
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Facebook traffic campaigns - Estimated results

Platform demonstration
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Facebook traffic campaigns - Calculating clicks & C.P.C.

Platform demonstration
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Facebook traffic campaigns - Ad creatives

Platform demonstration
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Facebook traffic campaigns - Facebook app settings

Platform demonstration
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Facebook traffic campaigns - Facebook app creatives

Platform demonstration
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Facebook traffic campaigns - Facebook calls settings

Platform demonstration
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Facebook traffic campaigns - Facebook calls creatives

Platform demonstration
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Facebook traffic campaigns - Summary

Lecture
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Meta advertising campaigns - engagement

How to run Facebook & Instagram post enagagement campaigns

Lecture
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Facebook engagement campaigns - Create

Platform demonstration
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Facebook engagement campaigns - Campaign settings

Platform demonstration
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Facebook engagement campaigns - Ad set settings

Platform demonstration
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Facebook engagement campaigns - On your ad: video views settings

Platform demonstration
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Facebook engagement campaigns - On your ad: video views creatives

Lecture
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Facebook engagement campaigns - On your ad: post engagement settings

Platform demonstration
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Facebook engagement campaigns - On your ad: post engagement creatives

Platform demonstration
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Facebook engagement campaigns - On your ad: event responses settings

Platform demonstration
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Facebook engagement campaigns - On your ad: event responses creatives

Platform demonstration
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Facebook engagement campaigns - Messaging apps: click to message settings

Lecture
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Facebook engagement campaigns - Messaging apps: click to message creatives

Platform demonstration
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Facebook engagement campaigns - Messaging apps: sponsored message settings

Platform demonstration
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Facebook engagement campaigns - Messaging apps: sponsored message creatives

Platform demonstration
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Facebook engagement campaigns - Website settings

Platform demonstration
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Facebook engagement campaigns - Website creatives

Platform demonstration
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Facebook engagement campaigns - Facebook Page settings

Platform demonstration
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Facebook engagement campaigns - Facebook Page creatives

Platform demonstration
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Facebook engagement campaigns - Summary

Lecture
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Meta advertising campaigns - leads

How to run leads generation campaigns on Facebook & Instagram

Lecture
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Facebook leads campaigns - Create

Platform demonstration
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Facebook leads campaigns - Campaign settings

Platform demonstration
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Facebook leads campaigns - Ad set settings

Platform demonstration
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Facebook leads campaigns - Optimization, delivery & bid

Platform demonstration
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Facebook leads campaigns - Budget, schedule, audience, placements, results

Platform demonstration
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Facebook leads campaigns - Ad (leads) creatives

Platform demonstration
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Facebook leads campaigns - Legal issues

Lecture
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Facebook leads campaigns - Website settings

Platform demonstration
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Facebook leads campaigns - Website creatives

Platform demonstration
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Facebook leads campaigns - Messenger settings

Platform demonstration
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Facebook leads campaigns - Messenger creatives

Platform demonstration
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Facebook leads campaigns - Tailored lead campaigns

Platform demonstration
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Facebook leads campaigns - Collecting your leads

Platform demonstration
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Facebook leads campaigns - Summary

Lecture
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Meta advertising campaigns - sales

How to run sales campaigns on Facebook & Instagram

Lecture
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Facebook sales campaigns - Create

Platform demonstration
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Facebook sales campaigns - Campaign settings

Platform demonstration
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Facebook sales campaigns - Ad set settings

Platform demonstration
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Facebook sales campaigns - Optimization & delivery

Platform demonstration
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Facebook sales campaigns - Creatives

Platform demonstration
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Facebook sales campaigns - Campaign settings catalogue enabled: ad set settings

Lecture
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Facebook sales campaigns - Campaign settings catalogue enabled: audiences

Platform demonstration
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Facebook sales campaigns - Campaign settings catalogue enabled: optimization & delivery

Platform demonstration
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Facebook sales campaigns - Campaign settings catalogue enabled: creatives

Platform demonstration
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Facebook sales campaigns - Advantage+ shopping campaigns

Platform demonstration
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Facebook sales campaigns - Advantage+ shopping campaigns: settings

Platform demonstration
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Facebook sales campaigns - Advantage+ shopping campaigns: reporting

Platform demonstration
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Facebook sales campaigns - Advantage+ shopping campaigns: creatives

Platform demonstration
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Facebook sales campaigns - Summary

Platform demonstration
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Meta advertising campaigns - mobile installations

How to run mobile app campaigns on Facebook & Instagram

Lecture
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Facebook mobile app campaigns - Create

Platform demonstration
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Facebook mobile app campaigns - Campaign settings

Platform demonstration
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Facebook mobile app campaigns - Ad set settings

Platform demonstration
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Facebook mobile app campaigns - Optimization & delivery

Platform demonstration
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Facebook mobile app campaigns - Placements

Platform demonstration
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Facebook mobile app campaigns - Creatives

Platform demonstration
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Facebook mobile app campaigns - Advantage+

Platform demonstration
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Facebook mobile app campaigns - Summary

Lecture
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Meta advertising campaigns - remarketing

How to run remarketing campaigns on Facebook & Instagram

Lecture
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Facebook remarketing campaigns - The strategy

Lecture
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Facebook remarketing campaigns - Create remarketing campaigns

Platform demonstration
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Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Platform demonstration
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Meta advertising campaigns - reach & frequency

The reach & frequency Facebook & Instagram campaigns

Platform demonstration
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Facebook reach & frequency campaigns - Ad set settings

Platform demonstration
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Facebook reach & frequency campaigns - Estimates & reserve

Platform demonstration
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Facebook reach & frequency campaigns - Ad creatives

Platform demonstration
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Meta advertising campaigns - Advantage+

Meta Advantage+ Campaigns

Platform demonstration
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Meta advantage+ - Campaign level

Platform demonstration
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Meta advantage+ - Ad set level

Platform demonstration
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Meta advantage+ - Ad level

Platform demonstration
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Meta advantage+ - Summary

Platform demonstration
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Meta advertising campaigns - account optimization (CRO)

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture
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Facebook campaigns management - Editing ad campaigns

Platform demonstration
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Facebook campaigns management - Adding new ad sets

Platform demonstration
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Facebook campaigns management - Editing & optimizing ad sets

Platform demonstration
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Facebook campaigns management - Adding ad creatives

Platform demonstration
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Facebook campaigns management - Editing & optimizing ad creatives

Platform demonstration
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Facebook campaigns management - Dashboard insights

Platform demonstration
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Facebook campaigns management - Creatives reporting

Platform demonstration
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Facebook campaigns management - Experiments - A/B testing

Platform demonstration
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Facebook campaigns management - Experiments - Survey

Platform demonstration
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Facebook campaigns management - Budget optimization

Platform demonstration
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Facebook campaigns management - Automated rules

Platform demonstration
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Facebook campaigns management - Ads reporting

Platform demonstration
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Facebook campaigns management - Summary

Platform demonstration
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Meta advertising campaigns - performance optimization (CRO)

Facebook campaigns performance checklist

Lecture
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Facebook performance - Optimizing dashboard columns

Platform demonstration
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Facebook performance - Checking tag events

Platform demonstration
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Facebook performance - Checking ad objectives

Platform demonstration
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Facebook performance - Optimizing placements

Platform demonstration
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Facebook performance - Optimizing bid & budget

Platform demonstration
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Course summary & epilogue

Course summary

Lecture
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Course summary & epilogue - Benefits

Lecture
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Course summary & epilogue - Certification

Lecture
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Course summary & epilogue - You & Knowcrunch

Lecture
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Course summary & epilogue - One last thing

Lecture
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Professional instructors on Meta advertising

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Vassilis

Vassilis Polyzos

Managing Director, THE VSCOPE.