Eftychia Kalapothaki

As Sales Manager of the Digital Marketing Department at ICAP CRIF, Eftychia combines nearly a decade of experience in digital marketing with strong expertise in sales, business development, and client relationship management. Throughout her career, she has specialized in Google & Meta ads, social media strategy and intergrated digital marketing solutions.

Over the past 10 years at ICAP CRIF, she has played a key role in driving the department's growth, strenghtening client partnerships and developing innovative digital strategies that deliver measurable business results. Her approach combines strategic thinking, a deep understanding of market trends and a strong customer-centric mindset.

Passionate about continuous learning and leadership, Eftychia fosters collaboration, innovation and adaptability within her team, helping both clients and collegues succeed in an ever-evolving digital landscape.