Sophia Regoukou

Head of Social & Advocacy, L’Oreal Hellas

As a senior executive in L’Oréal Hellas, Sophia brings a diverse background that includes a previous career as a journalist with various Greek and international titles. With a solid foundation in journalism, she transitioned into the world of FMCG with a strong educational background, holding a Master's degree in Digital Communications & Social Media. Her passion lies in authentic storytelling, a skill honed during her journalism years, which she now leverages to shape compelling narratives for brands.

In addition to her professional pursuits, she's an avid enthusiast of digital media and social platforms. In her free time, you'll often find her scrolling through Instagram and TikTok, seeking inspiration for interior design concepts and exploring dream travel destinations. These personal interests further fuel her dedication to crafting engaging and visually appealing content in the realm of beauty products and in general the representation of beauty via social media.

Leading a talented team of 12 professionals, they work collaboratively to harness the power of influencer marketing, create captivating content, optimize social media strategies, and ultimately bridge the gap between storytelling and brand advocacy in the ever-evolving digital landscape.

In today's fast-paced digital era, the importance of adaptability, authenticity, and customer-centricity is more important than ever. These principles have guided her team's success, ensuring that they remain at the forefront of social media innovation within the FMCG sector.