Full-stack digital and AI marketing training

This multiple award-winning training is a 100% live online course. Training and files are delivered in the Greek language. It is recognized internationally for producing credible full-stack digital marketers. The education program provides a structured, hands-on approach to mastering digital & AI marketing strategies, platforms, and tools. Scheduled from April 27, 2026 to July 15, 2026 with live online classes held every Monday, Tuesday, and Wednesday from 18:00 to 22:00, fostering a collaborative environment with team projects and real-time interaction.

Academic curriculum and professional diploma

This exceptional course boasts an EQF Level 6 training program curriculum. It includes essential supplies such as specialized strategies, pricing models, metrics reports, and glossaries. Upon successful completion of the exams, you are awarded a professional diploma that serves as a testament to your expertise in the field.

Hands-on training with practical exercises

This seminar includes seven (7) team practical exercises designed to ensure you gain actionable skills through collaboration. These hands-on elements allow you to immediately implement what you learn into your professional work. You will gain experience with industry-leading tools, enabling you to produce data-informed creative campaigns at scale, which you will present with your team.

Career benefits

Completing this digital marketing course allows you to start a career as a full-stack professional and access hundreds of job positions. We work with more than 1,000 hiring executives across recruiters, brands, and agencies who prioritize hiring from Knowcrunch.

Alumni & community support

Alumni receive lifetime discounts on educational programs, access to new business/clients specs and projects. Additionally, we offer free lifetime Q&A and networking events to keep you connected with the community.

Instructor & files access

Throughout your education, you have access to expert instructors in the classroom and via a Facebook group for guidance. The syllabus and files are constantly updated to ensure you receive the most relevant information. Access to the syllabus and files is available exclusively during the course duration.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Start your career as

Digital Marketer (Full Stack)

A full-stack digital marketer is a multi-disciplinary professional who possesses a comprehensive understanding of the entire digital marketing ecosystem while maintaining deep expertise in specific high-impact digital marketing tactics. Often described as T-shaped (broad knowledge with one deep specialty) or V-shaped (broad knowledge with several deep specialties), these marketers oversee the entire customer journey and apply all tactics and this versatility grants access to thousands of leadership opportunities within brands and agencies or as executives or freelancers.

The average annual gross salaries in the USA: entry-level positions, from $45,000 mid-level positions, from $85,000 senior-level positions, from $135,000 and the freelancers start from $60 per hour. European average annual gross salaries vary significantly by region: Entry-level: from €35,000 mid-level, from €60,000 senior-level, from €95,000 In Southern & Eastern Europe, such as Spain, Italy, and Greece: entry-level, from €16,000 mid-level, from €38,000 senior-level, from €65,000 and the freelancers start from €40 per hour.

Course content

139h•115 lessons

Students registration & meeting with instructors

NETWORKING

Mon 27 Apr 2026

14:00 - 15:00

Marketing mix overview

LECTURE

Mon 27 Apr 2026

16:00 - 17:00

Digital marketing tactics overview

LECTURE

Mon 27 Apr 2026

17:00 - 18:00

The customer, the journey & the funnel

LECTURE

Mon 27 Apr 2026

18:00 - 19:00

Marketing preparation of a website

LECTURE

Tue 28 Apr 2026

15:00 - 17:00

Working with website designers & developers

LECTURE

Tue 28 Apr 2026

17:00 - 18:00

Optimizing your existing website landing pages for better conversions

LECTURE

Tue 28 Apr 2026

18:00 - 19:00

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Wed 29 Apr 2026

15:00 - 16:00

UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Wed 29 Apr 2026

16:00 - 17:00

Website data privacy, cookies policy, terms & conditions

LECTURE

Wed 29 Apr 2026

17:00 - 18:00

Content copyright

LECTURE

Wed 29 Apr 2026

18:00 - 19:00

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Mon 04 May 2026

15:00 - 16:00

Meta business suite & Instagram community building

PLATFORM DEMONSTRATION

Mon 04 May 2026

16:00 - 17:00

TikTok studio & community building

PLATFORM DEMONSTRATION

Mon 04 May 2026

17:00 - 18:00

YouTube channel & community building

PLATFORM DEMONSTRATION

Mon 04 May 2026

18:00 - 19:00

X (Twitter) account & community building

PLATFORM DEMONSTRATION

Tue 05 May 2026

15:00 - 15:30

Threads account & community building

PLATFORM DEMONSTRATION

Tue 05 May 2026

15:30 - 16:00

Google Business Profile & community building

PLATFORM DEMONSTRATION

Tue 05 May 2026

16:00 - 17:00

Pinterest account & community building

PLATFORM DEMONSTRATION

Tue 05 May 2026

17:00 - 18:00

LinkedIn page & community building

PLATFORM DEMONSTRATION

Tue 05 May 2026

18:00 - 19:00

Content ideas & keywords research

LECTURE

Wed 06 May 2026

15:00 - 16:00

Content & keywords research with SEO & AI tools

PLATFORM DEMONSTRATION

Wed 06 May 2026

16:00 - 17:00

Articles copywriting

LECTURE

Wed 06 May 2026

17:00 - 18:00

Articles copywriting with AI tools

PLATFORM DEMONSTRATION

Wed 06 May 2026

18:00 - 19:00

Creative strategy & concept

LECTURE

Mon 11 May 2026

14:00 - 15:00

Images production with AI tools

PLATFORM DEMONSTRATION

Mon 11 May 2026

15:00 - 16:00

Post-production with Canva

PLATFORM DEMONSTRATION

Mon 11 May 2026

16:00 - 17:00

Videos & music production with AI tools

PLATFORM DEMONSTRATION

Mon 11 May 2026

17:00 - 18:00

Post-production with CapCut

PLATFORM DEMONSTRATION

Mon 11 May 2026

18:00 - 19:00

The content marketing

LECTURE

Tue 12 May 2026

15:00 - 15:30

Content marketing calendar

LECTURE

Tue 12 May 2026

15:30 - 16:00

Content production

LECTURE

Tue 12 May 2026

16:00 - 17:00

Content distribution

LECTURE

Tue 12 May 2026

17:00 - 18:00

Content promotion

LECTURE

Tue 12 May 2026

18:00 - 18:30

Content marketing monitoring & evaluation

LECTURE

Tue 12 May 2026

18:30 - 19:00

Prepare a content marketing strategy

EXERCISE (TEAM)

Wed 13 May 2026

15:00 - 17:00

Present your content marketing strategy

PRESENTATION (TEAM)

Wed 13 May 2026

17:00 - 19:00

The search & generative engine optimization

LECTURE

Mon 18 May 2026

15:00 - 16:00

Onsite/page content optimization

LECTURE

Mon 18 May 2026

16:00 - 18:00

Onsite/page technical optimization

LECTURE

Mon 18 May 2026

18:00 - 19:00

The backlinks

LECTURE

Tue 19 May 2026

15:00 - 16:00

Offsite/page link building & optimization

LECTURE

Tue 19 May 2026

16:00 - 17:00

Website monitoring & evaluation

LECTURE

Tue 19 May 2026

17:00 - 18:00

Audit a website with tools

PLATFORM DEMONSTRATION

Tue 19 May 2026

18:00 - 19:00

Check a website and generate a report

EXERCISE (TEAM)

Wed 20 May 2026

15:00 - 17:00

Present the report and suggestions

PRESENTATION (TEAM)

Wed 20 May 2026

17:00 - 19:00

The social media marketing

LECTURE

Mon 25 May 2026

15:00 - 15:30

Social media marketing calendar

LECTURE

Mon 25 May 2026

15:30 - 16:00

Social media posting

LECTURE

Mon 25 May 2026

16:00 - 17:00

Social media community building

LECTURE

Mon 25 May 2026

17:00 - 17:30

Social media live marketing

LECTURE

Mon 25 May 2026

17:30 - 18:00

Social media marketing monitoring & evaluation

LECTURE

Mon 25 May 2026

18:00 - 19:00

Present the social media posts

PRESENTATION (TEAM)

Tue 26 May 2026

15:00 - 17:00

Prepare different social media posts for a brand

EXERCISE (TEAM)

Tue 26 May 2026

17:00 - 19:00

Advertising accounts fundamentals

LECTURE

Wed 27 May 2026

15:00 - 17:00

Advertising campaigns & metrics fundamentals

LECTURE

Wed 27 May 2026

17:00 - 19:00

Meta advertising manager & tags

PLATFORM DEMONSTRATION

Tue 02 Jun 2026

15:00 - 16:00

Meta advertising audiences

PLATFORM DEMONSTRATION

Tue 02 Jun 2026

16:00 - 17:00

Meta advertising Creative Hub

PLATFORM DEMONSTRATION

Tue 02 Jun 2026

17:00 - 18:00

Meta business portfolio

PLATFORM DEMONSTRATION

Tue 02 Jun 2026

18:00 - 19:00

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Wed 03 Jun 2026

15:00 - 16:00

Meta traffic & engagement advertising campaigns

PLATFORM DEMONSTRATION

Wed 03 Jun 2026

16:00 - 17:00

Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Wed 03 Jun 2026

17:00 - 18:00

Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Wed 03 Jun 2026

18:00 - 19:00

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Thu 04 Jun 2026

15:00 - 17:00

TikTok advertising campaigns

PLATFORM DEMONSTRATION

Thu 04 Jun 2026

17:00 - 18:00

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Thu 04 Jun 2026

18:00 - 19:00

Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Mon 08 Jun 2026

15:00 - 17:00

Google search advertising campaigns

PLATFORM DEMONSTRATION

Mon 08 Jun 2026

17:00 - 19:00

Google display advertising campaigns

PLATFORM DEMONSTRATION

Tue 09 Jun 2026

15:00 - 16:00

Google video (YouTube) advertising campaigns

PLATFORM DEMONSTRATION

Tue 09 Jun 2026

16:00 - 17:00

Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Tue 09 Jun 2026

17:00 - 18:00

Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Tue 09 Jun 2026

18:00 - 19:00

Premium advertising campaigns

LECTURE

Wed 10 Jun 2026

15:00 - 17:00

Native advertising campaigns

LECTURE

Wed 10 Jun 2026

17:00 - 18:00

Programmatic advertising

LECTURE

Wed 10 Jun 2026

18:00 - 19:00

Google Tag Manager

PLATFORM DEMONSTRATION

Mon 15 Jun 2026

15:00 - 17:00

Meta Commerce manager & catalog sales campaigns

PLATFORM DEMONSTRATION

Mon 15 Jun 2026

17:00 - 18:00

Google Merchant Center & shopping campaigns

PLATFORM DEMONSTRATION

Mon 15 Jun 2026

18:00 - 19:00

The advertising strategy & media plan

LECTURE

Tue 16 Jun 2026

15:00 - 17:00

Μedia planning for all advertising platforms & objectives

PLATFORM DEMONSTRATION

Tue 16 Jun 2026

17:00 - 19:00

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Wed 17 Jun 2026

15:00 - 17:00

Present your digital media plan

PRESENTATION (TEAM)

Wed 17 Jun 2026

17:00 - 19:00

The influencer marketing

LECTURE

Mon 22 Jun 2026

15:00 - 15:30

Influencers promotion models & cost

LECTURE

Mon 22 Jun 2026

15:30 - 16:00

Influencers discovery & evaluation

LECTURE

Mon 22 Jun 2026

16:00 - 16:30

Influencers brief & agreement

LECTURE

Mon 22 Jun 2026

16:30 - 17:00

Influencers campaigns

LECTURE

Mon 22 Jun 2026

17:00 - 17:30

Influencers monitoring & evaluation

PLATFORM DEMONSTRATION

Mon 22 Jun 2026

17:30 - 18:00

Influencer marketing tools

PLATFORM DEMONSTRATION

Mon 22 Jun 2026

18:00 - 19:00

Plan an influencer marketing campaign for a marketing objective

EXERCISE (TEAM)

Tue 23 Jun 2026

15:00 - 17:00

Present your influencer marketing plan

PRESENTATION (TEAM)

Tue 23 Jun 2026

17:00 - 19:00

The email & mobile marketing

LECTURE

Wed 24 Jun 2026

15:00 - 15:30

Email & mobile marketing audience & automations

LECTURE

Wed 24 Jun 2026

15:30 - 16:00

E-mail marketing campaigns

LECTURE

Wed 24 Jun 2026

16:00 - 17:00

Mobile marketing campaigns (SMS, Viber)

LECTURE

Wed 24 Jun 2026

17:00 - 18:00

Email & mobile monitoring & evaluation

LECTURE

Wed 24 Jun 2026

18:00 - 18:30

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Wed 24 Jun 2026

18:30 - 19:00

The digital marketing strategy (brief, research, tactics, budget)

LECTURE

Mon 29 Jun 2026

15:00 - 19:00

Digital marketing strategy presentation

LECTURE

Tue 30 Jun 2026

15:00 - 17:00

Omnichannel strategy

LECTURE

Tue 30 Jun 2026

17:00 - 19:00

Monitoring acquisition sources

PLATFORM DEMONSTRATION

Mon 06 Jul 2026

15:00 - 16:00

Monitor your engagement

PLATFORM DEMONSTRATION

Mon 06 Jul 2026

16:00 - 17:00

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Mon 06 Jul 2026

17:00 - 18:00

Exploring retention & advertising

PLATFORM DEMONSTRATION

Mon 06 Jul 2026

18:00 - 19:00

The important digital marketing metrics

LECTURE

Tue 07 Jul 2026

15:00 - 16:00

Creating & sharing reports for digital marketing

LECTURE

Tue 07 Jul 2026

16:00 - 17:00

Creating & sharing reports with Google Looker Studio

PLATFORM DEMONSTRATION

Tue 07 Jul 2026

17:00 - 19:00

Generate a digital marketing report

EXERCISE (TEAM)

Wed 08 Jul 2026

15:00 - 17:00

Present your digital marketing report

PRESENTATION (TEAM)

Wed 08 Jul 2026

17:00 - 19:00

Present your digital marketing strategy

PRESENTATION (TEAM)

Mon 13 Jul 2026

15:00 - 19:00

Digital marketing career paths & how to get a job

LECTURE

Tue 14 Jul 2026

15:00 - 16:00

Digital marketing services & how to start a business/agency

LECTURE

Tue 14 Jul 2026

16:00 - 18:00

Course summary & epilogue

LECTURE

Tue 14 Jul 2026

18:00 - 19:00

Final exams

EXAM

Wed 15 Jul 2026

15:00 - 17:00

Απόκτησε το Professional Diploma in Digital & AI Marketing σου

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