Ολοκληρωμένη εκπαίδευση στο digital and AI marketing

Αυτό το πολυβραβευμένο training είναι ένα 100% classroom-based course που πραγματοποιείται στην Αθήνα. Η εκπαίδευση και τα αρχεία είναι στην ελληνική γλώσσα. Είναι διεθνώς αναγνωρισμένο για τη δημιουργία αξιόπιστων full-stack digital marketers. Το εκπαιδευτικό πρόγραμμα προσφέρει μια δομημένη, hands-on προσέγγιση για την κατάκτηση στρατηγικών, πλατφορμών και εργαλείων digital & AI marketing. Με διάρκεια από τις 16 Σεπτεμβρίου 2026 έως τις 4 Δεκεμβρίου 2026, τα μαθήματα πραγματοποιούνται κάθε Τετάρτη, Πέμπτη και Παρασκευή από τις 18:00 έως τις 22:00, καλλιεργώντας ένα συνεργατικό περιβάλλον με ομαδικά projects και αλληλεπίδραση σε πραγματικό χρόνο.

Ακαδημαϊκό curriculum και επαγγελματικό δίπλωμα

Αυτό το εξαιρετικό course διαθέτει curriculum εκπαιδευτικού προγράμματος EQF Level 6. Περιλαμβάνει απαραίτητο υλικό όπως εξειδικευμένες στρατηγικές, μοντέλα τιμολόγησης, metrics reports και γλωσσάρια. Με την επιτυχή ολοκλήρωση των εξετάσεων, σου απονέμεται επαγγελματικό δίπλωμα που αποτελεί απόδειξη της εξειδίκευσής σου στον τομέα.

Hands-on εκπαίδευση με πρακτικές ασκήσεις

Αυτό το σεμινάριο περιλαμβάνει επτά (7) ομαδικές πρακτικές ασκήσεις σχεδιασμένες ώστε να αποκτήσεις πρακτικές δεξιότητες μέσα από τη συνεργασία. Αυτά τα hands-on στοιχεία σου επιτρέπουν να εφαρμόσεις άμεσα όσα μαθαίνεις στην επαγγελματική σου δουλειά. Θα αποκτήσεις εμπειρία με κορυφαία εργαλεία της αγοράς, ώστε να δημιουργείς data-informed creative καμπάνιες σε κλίμακα, τις οποίες θα παρουσιάσεις με την ομάδα σου.

Επαγγελματικά οφέλη

Ολοκληρώνοντας αυτό το digital marketing course, μπορείς να ξεκινήσεις καριέρα ως full-stack επαγγελματίας και να αποκτήσεις πρόσβαση σε εκατοντάδες θέσεις εργασίας. Συνεργαζόμαστε με περισσότερα από 1.000 στελέχη προσλήψεων σε recruiters, brands και agencies που δίνουν προτεραιότητα σε αποφοίτους της Knowcrunch.

Alumni & υποστήριξη κοινότητας

Οι alumni λαμβάνουν εφ' όρου ζωής εκπτώσεις σε εκπαιδευτικά προγράμματα, καθώς και πρόσβαση σε νέα business/clients specs και projects. Επιπλέον, προσφέρουμε δωρεάν εφ' όρου ζωής Q&A και networking events για να παραμένεις συνδεδεμένος με την κοινότητα.

Πρόσβαση σε εισηγητές & αρχεία

Καθ' όλη τη διάρκεια της εκπαίδευσής σου, έχεις πρόσβαση σε έμπειρους εισηγητές στην τάξη και μέσω Facebook group για καθοδήγηση. Το syllabus και τα αρχεία ενημερώνονται συνεχώς ώστε να λαμβάνεις πάντα την πιο σχετική πληροφόρηση. Η πρόσβαση στο syllabus και τα αρχεία είναι διαθέσιμη αποκλειστικά κατά τη διάρκεια του course.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Google VEO

Sora

Google Nano Banana

CapCut

Meta Business Portfolio

Facebook Marketing

Meta Business Suite

Meta Store Locations

Meta Commerce Manager

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

TikTok Catalog Manager

LinkedIn Marketing

Instagram Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

Search Engines

Screaming Frog

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Meta Advertising Campaigns

Meta Advertising Manager

Google Tag Manager

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Business Manager

Advertising Campaigns

LinkedIn Advertising Campaigns

LinkedIn Advertising Manager

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Native Advertising Campaigns

Programmatic Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Kolsquare

Email & Mobile Marketing Automations

Email & Mobile Data Collection

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Pricing

Digital Marketing Cost Analysis

Digital Marketing Jobs

Account Management

Start your career as

Digital Marketer (Full Stack)

A full-stack digital marketer is a multi-disciplinary professional who possesses a comprehensive understanding of the entire digital marketing ecosystem while maintaining deep expertise in specific high-impact digital marketing tactics. Often described as T-shaped (broad knowledge with one deep specialty) or V-shaped (broad knowledge with several deep specialties), these marketers oversee the entire customer journey and apply all tactics and this versatility grants access to thousands of leadership opportunities within brands and agencies or as executives or freelancers.

The average annual gross salaries in the USA: entry-level positions, from $45,000 mid-level positions, from $85,000 senior-level positions, from $135,000 and the freelancers start from $60 per hour. European average annual gross salaries vary significantly by region: Entry-level: from €35,000 mid-level, from €60,000 senior-level, from €95,000 In Southern & Eastern Europe, such as Spain, Italy, and Greece: entry-level, from €16,000 mid-level, from €38,000 senior-level, from €65,000 and the freelancers start from €40 per hour.

Course content

144h•121 lessons

Students welcome and registration

NETWORKING

Wed 16 Sep 2026

14:00 - 15:00

E024

Course overview

PLATFORM DEMONSTRATION

Wed 16 Sep 2026

15:00 - 16:00

S010

Marketing mix overview

LECTURE

Wed 16 Sep 2026

16:00 - 17:00

S010

Digital marketing tactics overview

LECTURE

Wed 16 Sep 2026

17:00 - 18:00

S010

The customer, the journey & the funnel

LECTURE

Wed 16 Sep 2026

18:00 - 19:00

S010

Marketing preparation of a website

LECTURE

Thu 17 Sep 2026

15:00 - 17:00

S010

Working with website designers & developers

LECTURE

Thu 17 Sep 2026

17:00 - 18:00

S010

Optimizing your existing website landing pages for better conversions

LECTURE

Thu 17 Sep 2026

18:00 - 19:00

S010

Website data privacy, cookies policy, terms & conditions

LECTURE

Fri 18 Sep 2026

15:00 - 16:00

S010

Content copyright

LECTURE

Fri 18 Sep 2026

16:00 - 17:00

S010

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Fri 18 Sep 2026

17:00 - 18:00

S010

UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Fri 18 Sep 2026

18:00 - 19:00

S010

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Wed 23 Sep 2026

15:00 - 16:00

E020

Meta business suite & Instagram community building

PLATFORM DEMONSTRATION

Wed 23 Sep 2026

16:00 - 17:00

E020

TikTok studio & community building

PLATFORM DEMONSTRATION

Wed 23 Sep 2026

17:00 - 18:00

E020

YouTube channel & community building

PLATFORM DEMONSTRATION

Wed 23 Sep 2026

18:00 - 19:00

E020

X (Twitter) account & community building

PLATFORM DEMONSTRATION

Thu 24 Sep 2026

15:00 - 15:30

E020

Threads account & community building

PLATFORM DEMONSTRATION

Thu 24 Sep 2026

15:30 - 16:00

E020

Google Business Profile & community building

PLATFORM DEMONSTRATION

Thu 24 Sep 2026

16:00 - 17:00

E020

Pinterest account & community building

PLATFORM DEMONSTRATION

Thu 24 Sep 2026

17:00 - 18:00

E020

LinkedIn page & community building

PLATFORM DEMONSTRATION

Thu 24 Sep 2026

18:00 - 19:00

E020

Content ideas & keywords research

LECTURE

Fri 25 Sep 2026

15:00 - 16:00

E020

Content & keywords research with SEO & AI tools

PLATFORM DEMONSTRATION

Fri 25 Sep 2026

16:00 - 17:00

E020

Articles copywriting

LECTURE

Fri 25 Sep 2026

17:00 - 18:00

E020

Articles copywriting with AI tools

PLATFORM DEMONSTRATION

Fri 25 Sep 2026

18:00 - 19:00

E020

Creative strategy & concept

LECTURE

Wed 30 Sep 2026

14:00 - 15:00

E020

Images production with AI tools

PLATFORM DEMONSTRATION

Wed 30 Sep 2026

15:00 - 16:00

E020

Videos & music production with AI tools

PLATFORM DEMONSTRATION

Wed 30 Sep 2026

16:00 - 17:00

E020

Post-production with Canva

PLATFORM DEMONSTRATION

Wed 30 Sep 2026

17:00 - 18:00

E020

Post-production with CapCut

PLATFORM DEMONSTRATION

Wed 30 Sep 2026

18:00 - 19:00

E020

The content marketing

LECTURE

Thu 01 Oct 2026

15:00 - 15:30

E020

Content marketing calendar

LECTURE

Thu 01 Oct 2026

15:30 - 16:00

E020

Content production

LECTURE

Thu 01 Oct 2026

16:00 - 17:00

E020

Content distribution

LECTURE

Thu 01 Oct 2026

17:00 - 18:00

E020

Content promotion

LECTURE

Thu 01 Oct 2026

18:00 - 18:30

E020

Content marketing monitoring & evaluation

LECTURE

Thu 01 Oct 2026

18:30 - 19:00

E020

Prepare a content marketing strategy

EXERCISE (TEAM)

Fri 02 Oct 2026

15:00 - 17:00

E020

Present your content marketing strategy

PRESENTATION (TEAM)

Fri 02 Oct 2026

17:00 - 19:00

E020

The search & generative engine optimization

LECTURE

Wed 07 Oct 2026

15:00 - 16:00

E020

Onsite/page content optimization

LECTURE

Wed 07 Oct 2026

16:00 - 18:00

E020

Onsite/page technical optimization

LECTURE

Wed 07 Oct 2026

18:00 - 19:00

E020

The backlinks

LECTURE

Thu 08 Oct 2026

15:00 - 16:00

E020

Offsite/page link building & optimization

LECTURE

Thu 08 Oct 2026

16:00 - 17:00

E020

Website monitoring & evaluation

LECTURE

Thu 08 Oct 2026

17:00 - 18:00

E020

Audit a website with tools

PLATFORM DEMONSTRATION

Thu 08 Oct 2026

18:00 - 19:00

E020

Check a website and generate a report

EXERCISE (TEAM)

Fri 09 Oct 2026

15:00 - 17:00

E020

Present the report and suggestions

PRESENTATION (TEAM)

Fri 09 Oct 2026

17:00 - 19:00

E020

The social media marketing

LECTURE

Wed 14 Oct 2026

15:00 - 15:30

E020

Social media marketing calendar

LECTURE

Wed 14 Oct 2026

15:30 - 16:00

E020

Social media posting

LECTURE

Wed 14 Oct 2026

16:00 - 17:00

E020

Social media community building

LECTURE

Wed 14 Oct 2026

17:00 - 18:00

E020

Social media live marketing

LECTURE

Wed 14 Oct 2026

18:00 - 18:30

E020

Social media marketing monitoring & evaluation

LECTURE

Wed 14 Oct 2026

18:30 - 19:00

E020

Present the social media posts

PRESENTATION (TEAM)

Thu 15 Oct 2026

15:00 - 17:00

E020

Prepare different social media posts for a brand

EXERCISE (TEAM)

Thu 15 Oct 2026

17:00 - 19:00

E020

Advertising accounts fundamentals

LECTURE

Fri 16 Oct 2026

15:00 - 17:00

E020

Advertising campaigns & metrics fundamentals

LECTURE

Fri 16 Oct 2026

17:00 - 19:00

E020

Meta advertising manager & tags

PLATFORM DEMONSTRATION

Mon 19 Oct 2026

15:00 - 16:00

E020

Meta advertising audiences

PLATFORM DEMONSTRATION

Mon 19 Oct 2026

16:00 - 17:00

E020

Meta advertising Creative Hub

PLATFORM DEMONSTRATION

Mon 19 Oct 2026

17:00 - 18:00

E020

Meta business portfolio

PLATFORM DEMONSTRATION

Mon 19 Oct 2026

18:00 - 19:00

E020

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Tue 20 Oct 2026

15:00 - 16:00

E020

Meta traffic & engagement advertising campaigns

PLATFORM DEMONSTRATION

Tue 20 Oct 2026

16:00 - 17:00

E020

Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Tue 20 Oct 2026

17:00 - 18:00

E020

Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Tue 20 Oct 2026

18:00 - 19:00

E020

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Wed 21 Oct 2026

15:00 - 16:00

E020

TikTok advertising campaigns

PLATFORM DEMONSTRATION

Wed 21 Oct 2026

16:00 - 17:00

E020

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Wed 21 Oct 2026

17:00 - 18:00

E020

Pinterest advertising campaigns

PLATFORM DEMONSTRATION

Wed 21 Oct 2026

18:00 - 19:00

E020

Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Thu 29 Oct 2026

16:00 - 17:00

E020

Google search advertising campaigns

PLATFORM DEMONSTRATION

Thu 29 Oct 2026

17:00 - 20:00

E020

Google display advertising campaigns

PLATFORM DEMONSTRATION

Fri 30 Oct 2026

16:00 - 17:00

E020

Google video (YouTube) advertising campaigns

PLATFORM DEMONSTRATION

Fri 30 Oct 2026

17:00 - 18:00

E020

Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Fri 30 Oct 2026

18:00 - 19:00

E020

Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Fri 30 Oct 2026

19:00 - 20:00

E020

Google Tag Manager

PLATFORM DEMONSTRATION

Tue 03 Nov 2026

16:00 - 18:00

E020

Meta Commerce manager & catalog sales campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2026

18:00 - 19:00

E020

Google Merchant Center & shopping campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2026

19:00 - 20:00

E020

Premium advertising campaigns

LECTURE

Wed 04 Nov 2026

16:00 - 18:00

E020

Native advertising campaigns

LECTURE

Wed 04 Nov 2026

18:00 - 19:00

E020

Programmatic advertising

LECTURE

Wed 04 Nov 2026

19:00 - 20:00

E020

Μedia planning for all advertising platforms & objectives

PLATFORM DEMONSTRATION

Thu 05 Nov 2026

16:00 - 17:00

E020

The advertising strategy & media plan

LECTURE

Thu 05 Nov 2026

17:00 - 20:00

E020

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Fri 06 Nov 2026

16:00 - 18:00

E020

Present your digital media plan

PRESENTATION (TEAM)

Fri 06 Nov 2026

18:00 - 20:00

E020

The influencer marketing

LECTURE

Wed 11 Nov 2026

16:00 - 16:30

E020

Influencers promotion models & cost

LECTURE

Wed 11 Nov 2026

16:30 - 17:00

E020

Influencers discovery & evaluation

LECTURE

Wed 11 Nov 2026

17:00 - 17:30

E020

Influencers brief & agreement

LECTURE

Wed 11 Nov 2026

17:30 - 18:00

E020

Influencers campaigns

LECTURE

Wed 11 Nov 2026

18:00 - 18:30

E020

Influencers monitoring & evaluation

PLATFORM DEMONSTRATION

Wed 11 Nov 2026

18:30 - 19:00

E020

Influencer marketing tools

PLATFORM DEMONSTRATION

Wed 11 Nov 2026

19:00 - 20:00

E020

Plan an influencer marketing campaign for a marketing objective

EXERCISE (TEAM)

Thu 12 Nov 2026

16:00 - 18:00

E020

Present your influencer marketing plan

PRESENTATION (TEAM)

Thu 12 Nov 2026

18:00 - 20:00

E020

The email & mobile marketing

LECTURE

Fri 13 Nov 2026

16:00 - 16:30

E020

Email & mobile marketing audience & automations

LECTURE

Fri 13 Nov 2026

16:30 - 17:00

E020

E-mail marketing campaigns

LECTURE

Fri 13 Nov 2026

17:00 - 18:00

E020

Mobile marketing campaigns (SMS, Viber)

LECTURE

Fri 13 Nov 2026

18:00 - 19:00

E020

Email & mobile monitoring & evaluation

LECTURE

Fri 13 Nov 2026

19:00 - 19:30

E020

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Fri 13 Nov 2026

19:30 - 20:00

E020

The digital marketing strategy (brief, research, tactics, budget)

LECTURE

Wed 18 Nov 2026

16:00 - 20:00

E020

Digital marketing strategy presentation

LECTURE

Thu 19 Nov 2026

16:00 - 18:00

E020

Omnichannel strategy

LECTURE

Thu 19 Nov 2026

18:00 - 20:00

E020

Monitoring acquisition sources

PLATFORM DEMONSTRATION

Wed 25 Nov 2026

16:00 - 17:00

E020

Monitor your engagement

PLATFORM DEMONSTRATION

Wed 25 Nov 2026

17:00 - 18:00

E020

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 25 Nov 2026

18:00 - 19:00

E020

Exploring retention & advertising

PLATFORM DEMONSTRATION

Wed 25 Nov 2026

19:00 - 20:00

E020

The important digital marketing metrics

LECTURE

Thu 26 Nov 2026

16:00 - 17:00

E020

Creating & sharing reports for digital marketing

LECTURE

Thu 26 Nov 2026

17:00 - 18:00

E020

Creating & sharing reports with Google Looker Studio

PLATFORM DEMONSTRATION

Thu 26 Nov 2026

18:00 - 20:00

E020

Generate a digital marketing report

EXERCISE (TEAM)

Fri 27 Nov 2026

16:00 - 18:00

E020

Present your digital marketing report

PRESENTATION (TEAM)

Fri 27 Nov 2026

18:00 - 20:00

E020

Present your digital marketing strategy

PRESENTATION (TEAM)

Wed 02 Dec 2026

16:00 - 20:00

E020

Digital marketing career paths & how to get a job

LECTURE

Thu 03 Dec 2026

16:00 - 17:00

E020

Digital marketing services & how to start a business/agency

LECTURE

Thu 03 Dec 2026

17:00 - 19:00

E020

Course summary & epilogue

LECTURE

Thu 03 Dec 2026

19:00 - 20:00

E020

Final exams

EXAM

Fri 04 Dec 2026

16:00 - 18:00

Testimonials

NETWORKING

Fri 04 Dec 2026

18:00 - 19:30

Graduation ceremony

NETWORKING

Fri 04 Dec 2026

19:30 - 20:00

Dinner

NETWORKING

Fri 04 Dec 2026

20:00 - 21:00

Graduation celebration party

NETWORKING

Fri 04 Dec 2026

21:00 - 21:55

Απόκτησε το Professional Diploma

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