Professional Diploma in Google Advertising, Jun 2020

52 hours total training

Our advanced Google ads topics

Google Advertising Fundamentals

Students welcome & introductions

Networking event
calendar-iconMonday 15 June 2020 times-icon17:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Course overview

Lecture
calendar-iconMonday 15 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google advertising channels, targeting, costs

Tutorial
calendar-iconMonday 15 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Account

How to setup & customize a Google Ads Manager account (previously known as MCC)

Tutorial
calendar-iconMonday 15 June 2020 times-icon20:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to setup & customize a Google Ads personal account

Tutorial
calendar-iconMonday 15 June 2020 times-icon20:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Setup & customize your Google Ads Manager account

Team Exercise
calendar-iconMonday 15 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Tags, Goals & Audiences

How to create a tag & set goals (Ad Account or Google Analytics)

Tutorial
calendar-iconTuesday 16 June 2020 times-icon18:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to create & manage audiences in Ad Account

Tutorial
calendar-iconTuesday 16 June 2020 times-icon18:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Setup goals & audiences in your Google Analytics

Team Exercise
calendar-iconTuesday 16 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Keywords Research for Google Search Advertising

How to research keywords for search ads with tools

Tutorial
calendar-iconTuesday 16 June 2020 times-icon20:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to find appropriate match type for a keyword

Tutorial
calendar-iconTuesday 16 June 2020 times-icon20:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Reasearch your keywords & decide your keywords match type

Team Exercise
calendar-iconTuesday 16 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Search Advertising

How to setup campaigns & ad groups on Google search network

Tutorial
calendar-iconWednesday 17 June 2020 times-icon18:00 (2h) marker-iconVIRTUAL CLASS (WEBINAR)

How to make dynamic campaigns & ad groups on Google search network

Tutorial
calendar-iconWednesday 17 June 2020 times-icon20:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to add special extensions to your search ads

Tutorial
calendar-iconWednesday 17 June 2020 times-icon20:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Create your search campaigns & ad groups on Google search network

Team Exercise
calendar-iconWednesday 17 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

How to match targeted keywords with search ads headlines & descriptions

Tutorial
calendar-iconMonday 22 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Write your search ads using headlines & descriptions

Team Exercise
calendar-iconMonday 22 June 2020 times-icon19:00 (2h) marker-iconVIRTUAL CLASS (WEBINAR)

What is quality score & ad rank for search ads

Lecture
calendar-iconMonday 22 June 2020 times-icon21:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to optimize your search ads using search terms

Live Demo
calendar-iconMonday 22 June 2020 times-icon21:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Google Display Network Advertising (G.D.N.)

How to setup & target campaigns on Google Display Network

Tutorial
calendar-iconTuesday 23 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Create your campaigns on Google Display Network

Team Exercise
calendar-iconTuesday 23 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

YouTube Advertising

How to setup & target campaigns on YouTube & produce great video ads

Tutorial
calendar-iconTuesday 23 June 2020 times-icon20:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Gmail Advertising

How to setup & target campaigns on Gmail

Tutorial
calendar-iconTuesday 23 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Shopping Advertising

How to setup a Google Merchant Center

Tutorial
calendar-iconMonday 29 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

How to setup & target campaigns on Shopping

Tutorial
calendar-iconMonday 29 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google App Advertising

How to setup & target campaigns for your App

Tutorial
calendar-iconMonday 29 June 2020 times-icon20:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Discovery Advertising

How to setup & target Discovery campaigns

Tutorial
calendar-iconMonday 29 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Remarketing Campaigns

How to run remarketing campaigns on search

Tutorial
calendar-iconTuesday 30 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Create & target your remarketing campaigns on Search

Team Exercise
calendar-iconTuesday 30 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

How to run remarketing & dynamic remarketing campaigns on all display channels

Tutorial
calendar-iconTuesday 30 June 2020 times-icon20:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Create & target your remarketing campaigns on Google Display Network

Team Exercise
calendar-iconTuesday 30 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Strategy

Media planning for Google advertising channels

Lecture
calendar-iconWednesday 01 July 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Advertising strategy & budget for Google advertising

Lecture
calendar-iconWednesday 01 July 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Monitoring & Reporting

How to monitor Google campaign results in Google Analytics

Tutorial
calendar-iconMonday 06 July 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

How to report Google campaign performance with Google Data Studio

Tutorial
calendar-iconMonday 06 July 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Create basic reports for a client on Google Data Studio

Team Exercise
calendar-iconMonday 06 July 2020 times-icon20:00 (2h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising As A Service

How to offer Google advertising services to clients (planning, pricing, reporting, invoicing)

Lecture
calendar-iconTuesday 07 July 2020 times-icon18:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Course summary & epilogue

Lecture
calendar-iconTuesday 07 July 2020 times-icon18:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Course Exams

Google certificate final exams

Final Exam
calendar-iconTuesday 07 July 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Professional instructors specialized on Google ads

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex

Alex Charalampidis

Managing Director, MONKS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Alexandros

Alexandros Kokolis

Managing Director, SEM - WIZARD.

Sotiris

Sotiris Pantazis

Co-Founder, WEDOHYPE.

Nikos

Nikos Zakakis

Managing Partner, ISOMETRIK.

Frequent questions & answers about Google ads course

Before the course

Is there a specific enrollment deadline for this course in this particular city?

The only deadline is the kick-off day of the course and of course upon availability of seats/tickets. However, it is important to note that our tickets can sell out months or days before the kick-off day. Therefore, it is advisable to ensure you secure/book your seat the earliest possible and do not miss out on the opportunity to participate in the course.

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our courses taking place in a classroom we offer refunds in case of cancellation. You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Certification

Do your in-class courses have exams?

Our Masterclass in Digital & Social Media Marketing in Athens or Thessaloniki (in a classroom) includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma.

On the other hand, students who do not pass the exams in Athens or Thessaloniki (in a classroom) will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at the next available course in Athens or Thessaloniki.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.