Professional Certificate in Google Advertising

June 2020, via live webinar

The hands-on Google ads course

This EQF 5 level Google training program is a must have for everyone who loves Google Search, Display Network, Gmail, YouTube and Shopping Advertising. This course will give you the best tools and skills to understand the dynamics of Google Advertising platform.

Learn & practice in a virtual class

The course format is 100% online and is delivered in a virtual class as a live webinar. Students participate using their web browser. They can interact in real time (2way audio & video), talk with the instructors or other students, attend lectures or live tutorials, ask questions and actively practice in every step by going hands-on on their own.

Transform your career, start working immediately

Become a Google Advertising Specialist or Performance Marketer. Create, develop and optimize your own profitable Google Advertising campaigns and master the world's most powerful and popular advertising platform. Increase your sales and revenue for any web site. 

Thrive with industry recognized credentials

Organizations are assured of the quality and the practical experience you get from this training. It has an excellent reputation and is trusted by thousands of top agencies, brands and corporations. Meet employers’ expectations by gaining real practical experience.

Syllabus Manager

Syllabus Manager
Apostolis Aivalis

Deree - The American College of Greece

Powered By: Deree

  • June 15 - July 07, 2020

  • Mondays, Tuesdays & 2 Wednesdays

  • 18:00 - 22:00

  • Lessons in Greek (στα Ελληνικά)

  • For advanced students

  • 40 hours total training

Benefits of enrolling in Google ads course

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

Our advanced Google ads topics

Start a Google Advertising Manager Account

Students welcome & introductions

NETWORKING
Monday 15 June 2020 17:00 (1h) VIRTUAL CLASS (WEBINAR)

Course overview

LECTURE
Monday 15 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Google advertising channels introduction & planning strategy

LIVE TUTORIAL
Monday 15 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

How to setup & customize a Google Manager account

LIVE TUTORIAL
Monday 15 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Setup & customize your Google Manager account

TEAM EXERCISE
Monday 15 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Connect with Google Analytics

How to link with Google Analytics, set goals & make audiences

LIVE TUTORIAL
Tuesday 16 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Set-up goals & audiences in your Google Analytics

TEAM EXERCISE
Tuesday 16 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Research Keywords for Google Search Ads

How to research keywords, match types & bidding

LIVE TUTORIAL
Tuesday 16 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Reasearch your keywords & decide your keywords match type

TEAM EXERCISE
Tuesday 16 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Search Advertising

How to setup campaigns on Google search network

LIVE TUTORIAL
Wednesday 17 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

How to make dynamic search ads

LIVE TUTORIAL
Wednesday 17 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Create your search campaigns on Google search network

TEAM EXERCISE
Wednesday 17 June 2020 20:00 (2h) VIRTUAL CLASS (WEBINAR)

How to write copy (headlines, descriptions) for search ads & add extensions

LIVE TUTORIAL
Monday 22 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Write your search ads copy using keywords rich headlines & descriptions

TEAM EXERCISE
Monday 22 June 2020 19:00 (2h) VIRTUAL CLASS (WEBINAR)

What is the search ads quality score, ad rank & placement, search terms

LECTURE
Monday 22 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Display Network Advertising (G.D.N.)

How to setup & target campaigns on Google Display Network

LIVE TUTORIAL
Tuesday 23 June 2020 18:00 (2h) VIRTUAL CLASS (WEBINAR)

Create your campaigns on Google Display Network

TEAM EXERCISE
Tuesday 23 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

How to design responsive ad creatives with Google online wizard

LIVE TUTORIAL
Tuesday 23 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Create your responsive display ad creatives with Google online wizard

TEAM EXERCISE
Tuesday 23 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

YouTube Advertising

How to setup & target campaigns on YouTube & produce great video ads

LIVE TUTORIAL
Monday 29 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Create & target your campaigns on YouTube

TEAM EXERCISE
Monday 29 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Gmail Advertising

How to setup & target campaigns on Gmail

LIVE TUTORIAL
Monday 29 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Create & target your campaigns on Gmail

TEAM EXERCISE
Monday 29 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Shopping Advertising

How to setup a Google Merchant Center

LIVE TUTORIAL
Tuesday 30 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Setup your Google Merchant Center

TEAM EXERCISE
Tuesday 30 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

How to setup & target campaigns on Shopping

LIVE TUTORIAL
Tuesday 30 June 2020 20:00 (2h) VIRTUAL CLASS (WEBINAR)

Create & target your campaigns on Shopping

TEAM EXERCISE
Tuesday 30 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Run Remarketing Campaigns

How to establish audiences for remarketing and setup lists for search sds (RLSA)

LIVE TUTORIAL
Wednesday 01 July 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

How to run display & dynamic display remarketing ads

LIVE TUTORIAL
Wednesday 01 July 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Create & target your remarketing campaigns on all Google networks

TEAM EXERCISE
Wednesday 01 July 2020 20:00 (2h) VIRTUAL CLASS (WEBINAR)

Monitor Results & Reporting

How to monitor Google campaign results in Google Analytics

LIVE TUTORIAL
Monday 06 July 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

How to report Google campaign performance with Google Data Studio

LIVE TUTORIAL
Monday 06 July 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Create a basic report on Google Data Studio for a client

TEAM EXERCISE
Monday 06 July 2020 20:00 (2h) VIRTUAL CLASS (WEBINAR)

Google Advertising Exams & Graduation

Course summary & epilogue

LECTURE
Tuesday 07 July 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Final exams

EXAMINATION
Tuesday 07 July 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Graduation ceremony

NETWORKING
Tuesday 15 September 2020 20:00 (1h) TBC

Professional instructors specialized on Google ads

Apostolis Aivalis

Apostolis Aivalis

Managing Partner, AIVAL.COM.

George Arapogiannis

George Arapogiannis

Managing Director, Human Minds.

Alex Charalampidis

Alex Charalampidis

Managing Director, Monks.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony.

Alexandros Kokolis

Alexandros Kokolis

Managing Director, SEM - Wizard.

Sotiris Pantazis

Sotiris Pantazis

Performance Manager , E-Food .

Nikos  Zakakis

Nikos Zakakis

Managing Partner, Isometrik.

Awesome things graduates of Google ads say

Frequent questions & answers about Google ads course

Before enrolling

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course.

However it would be useful if you had a website or a landing page that you want to send traffic to. If you don't have a landing page or website yet, you should still enroll in this Google Advertising course master pay per click advertising. All you need is your laptop.

Who is this course for?

The Certificate in Google Advertising is designed for individuals with or without prior experience. More specific this program is targeted to:

  • Head of Digital
  • Google Advertising Professionals / Freelancers
  • Digital & Social Media Advertising Professionals
  • Entrepreneurs or CEOs into Digital & Social Media agencies
  • Publishers / Bloggers / Influencers
  • Content Producers (Copywriters, Graphic Designers, Video Producers)
  • Social Media Managers / Specialists / Consultants
  • Content Specialists / Marketers
  • Influencer Specialists / Marketers
  • Digital & Social Media Analysts

Why is this course better than other courses available?

This course is the most comprehensive in terms of competition. It has an extremely competitive fee with flexible payment options and the certification is the most recognizable diploma coming from two leading organizations. Furthermore this training is better compared to others because:

Our syllabus is exceptional

  • 70% of our topics are exclusive and cannot be found in our competition 
  • Education material is updated until the last moment before each class
  • Proper length guarantees more class & hands-on hours than competition
  • More than enough exercises so you can practice as you learn on actual strategies
  • Topics cover all digital & social media fundamentals in depth - not just 'some' basic stuff

Our instructors are the best professionals

  • Instructors are market leaders with hands-on operating experience
  • Instructors have training experience and can teach & mentor others
  • Instructors show personal interest for each student
  • Instructors participate in most of the class lectures or exercises
  • Two or more instructors are always available in class to answer your questions
  • We care about your career and growth after completing the course
  • Frequent networking events and the biggest active Community of Digital Professionals help students collaborate and move forward
  • Immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • We actively introduce and guide best students to jobs in brands, digital agencies and corporations

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class courses & some e-learning courses and can be offered when you pay by credit card. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course.

Can I cancel anytime? Do I get a refund if I do?

Cancellations

You can cancel anytime before the course kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new topics that need to be part of our syllabus we just do it.

We update our training presentations & bonus material daily! We never keep old stuff in our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos monthly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Exams & certification

Do I get a certificate?

Students who successfully pass the exams and graduate receive an official and recognizable professional certificate.

Students who don't pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Learning skills & outcome

How am I going to benefit after completing this Google Advertising course?

After successfully completing this course you will be able to:

  • Understand the Google advertising platform, channels, objectives & creatives
  • Form and implement a Google advertising strategy
  • Create & run effective Google advertising campaigns
  • Leverage all available tools of Google advertising platform
  • Include Google advertising into your communication & media mix
  • Create compelling content for Google advertising
  • Monitor and optimize great Google advertising campaigns
  • Sell & report Google advertising services to clients

Is there an active community or alumni I can participate in?

YES. The biggest active community in the country!

Our alumni community

All graduates of our events automatically become members of our alumni enjoying many benefits such as:

  • Special tickets for alumni to all of our events
  • Special discounts & offers from all of our partners for more certifications or master degrees
  • Personal recommendations from our instructors upon request
  • Free entrance to some special education events

Our Facebook Group community

All graduates of our events can be part of a wonderful Facebook community of Greek Digital & Social Media Specialists & Executives, where we are offering support for any question you may have and posting job positions daily!

Our networking events

You will participate in free-to-access events to mix and match with other professionals, agencies and brands.

Book your ticket now

Alumni €350

  • Price available only for our graduates.
3 installments for credit cards

Special Tickets €450

  • Unemployed
  • Students
  • Corporate Groups +2
3 instalments for credit cards

Regular Seats €550

  • All other applicants
3 instalments for credit cards