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A social media marketer is a strategic professional who focuses on building organic brand awareness, community engagement through social platforms. This role is often T-shaped (possessing broad knowledge of all platforms with a deep specialty in one, such as short-form video) or V-shaped (combining expertise in organic content, and community management). Because they manage the direct relationship from a brand and its audience, these professionals are in high demand for specialist roles within brands/agencies or as independent freelancers.

The average annual gross salaries in the USA: entry-level positions, from $45,000 mid-level positions, from $70,000 senior-level positions: from $120,000 and the freelancers start from $40 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €32,000 mid-level, from €52,000 senior-level, from €85,000 In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €16,000 mid-level, from €32,000 senior-level, from €55,000 and the freelancers start from €25 per hour.