Certificate in Advanced Social Media Management, Thessaloniki

At Concert Hall, October 2018

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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Social media accounts

Social media management certificate attendants registration

NETWORKING
Monday 15 October 2018 17:00 (1h) CR 2- ROOM

Certificate in advanced social media management welcome & overview

LECTURE
Monday 15 October 2018 18:00 (1h) CR 2- ROOM

Social media management compared to other digital marketing channels

LECTURE
Monday 15 October 2018 19:00 (1h) CR 2- ROOM

Social media accounts (setup, roles, settings)

LECTURE
Monday 15 October 2018 20:00 (1h) CR 2- ROOM

Social media accounts advanced (claiming, merging, verification)

LECTURE
Monday 15 October 2018 21:00 (1h) CR 2- ROOM

Create, customize and fill in different social media accounts

PERSONAL EXERCISE
Tuesday 16 October 2018 18:00 (4h) CR 2- ROOM

Social media posts

Copywriting essentials for great social media posts

LECTURE
Wednesday 17 October 2018 18:00 (2h) CR 2- ROOM

Copywriting in Greek

PERSONAL EXERCISE
Wednesday 17 October 2018 20:00 (1h) CR 2- ROOM

Copywriting in English

PERSONAL EXERCISE
Wednesday 17 October 2018 21:00 (1h) CR 2- ROOM

Visual design fundamentals for social media (covers, images, graphics)

LECTURE
Monday 22 October 2018 18:00 (2h) CR 2- ROOM

Creating content with Canva.com

LIVE TUTORIAL
Monday 22 October 2018 20:00 (2h) CR 2- ROOM

Video production fundamentals for social media

LECTURE
Tuesday 23 October 2018 18:00 (1h) CR 2- ROOM

Creating video & animations with Lumen5 & Wave

LIVE TUTORIAL
Tuesday 23 October 2018 19:00 (3h) CR 2- ROOM

Social media posts specifications (links, tagging, hastags, targeting)

LECTURE
Monday 29 October 2018 18:00 (1h) CR 2- ROOM

Create different posts for social media

TEAM EXERCISE
Monday 29 October 2018 19:00 (2h) CR 2- ROOM

Demonstrate your best social media posts

TEAM PRESENTATION
Monday 29 October 2018 21:00 (1h) CR 2- ROOM

Forming a social media content strategy & calendar

LECTURE
Tuesday 30 October 2018 18:00 (1h) CR 2- ROOM

Create a content calendar

TEAM EXERCISE
Tuesday 30 October 2018 19:00 (2h) CR 2- ROOM

Present your content calendar

TEAM PRESENTATION
Tuesday 30 October 2018 21:00 (1h) CR 2- ROOM

Social media tools

Buffer mashup tool

LIVE TUTORIAL
Wednesday 31 October 2018 18:00 (1h) CR 2- ROOM

Live tutorial: Hootsuite mashup online tool

LIVE TUTORIAL
Wednesday 31 October 2018 19:00 (1h) CR 2- ROOM

Agora Pulse mashup tool

LIVE TUTORIAL
Wednesday 31 October 2018 20:00 (1h) CR 2- ROOM

Tabsite contests tool

LIVE TUTORIAL
Wednesday 31 October 2018 21:00 (1h) CR 2- ROOM

Use mashup tools to post on different social media properties

TEAM EXERCISE
Monday 05 November 2018 18:00 (4h) CR 2- ROOM

Social media advertising

Social media advertising options for Facebook, LinkedIn, Instagram, Twitter

LECTURE
Tuesday 06 November 2018 18:00 (1h) CR 2- ROOM

Facebook & Instagram advertising platform

LIVE TUTORIAL
Tuesday 06 November 2018 19:00 (1h) CR 2- ROOM

Twitter advertising platform

LIVE TUTORIAL
Tuesday 06 November 2018 20:00 (1h) CR 2- ROOM

LinkedIn advertising platform

LIVE TUTORIAL
Tuesday 06 November 2018 21:00 (1h) CR 2- ROOM

Social media management

Respond & engage with social reactions (posts, comments, reviews, messages)

LECTURE
Monday 12 November 2018 18:00 (1h) CR 2- ROOM

Exercise: Team 1: generate posts, questions. Team 2: monitor & respond to all reactions

TEAM EXERCISE
Monday 12 November 2018 19:00 (3h) CR 2- ROOM

Manage complaints & crisis on your social media accounts

LECTURE
Tuesday 13 November 2018 18:00 (1h) CR 2- ROOM

Exercise: Team 1: generate crisis scenarios. Team 2: monitor & manage crisis

TEAM EXERCISE
Tuesday 13 November 2018 19:00 (3h) CR 2- ROOM

Social media services

Selling social media marketing services to clients

LECTURE
Wednesday 14 November 2018 18:00 (1h) No Location info available

Team simulation: pitch & sell your company & services to a client

TEAM PRESENTATION
Wednesday 14 November 2018 19:00 (1h) No Location info available

Managing social media clients, projects & reporting KPIs

LECTURE
Wednesday 14 November 2018 20:00 (1h) No Location info available

Certificate in advanced social media summary & epilogue

LECTURE
Wednesday 14 November 2018 21:00 (1h) No Location info available

Social media certificate exams & graduation

Multiple choice online comprehension test

EXAMINATION
Monday 19 November 2018 18:00 (2h) CR 3- ROOM

Graduation & certificates

NETWORKING
Monday 19 November 2018 20:00 (2h) CAFETERIA

Apostolis Aivalis

Apostolis Aivalis

Managing Partner, Aival.com.

Dimitris Dimitriadis

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Betty Kiriakidou

Betty Kiriakidou

Digital Marketing Manager, Health Marketing.

Panagiotis Papachatzis

Panagiotis Papachatzis

Strategy and Communications Advisor, Red Wolf Creative Agency.

Panos Voulgaris

Panos Voulgaris

Creative Director, Malvi.

Testimonials

People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Location & venue

Music Concert Hall of Thessaloniki

25 Martiou & Paralia, 54646, Thessaloniki, Greece


Training hall: Conference Room 1 (CR1), Ground floor

Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Questions & answers

A great value proposition with benefits for your personal career path and growth for your business. Find here some of the frequent questions and the answers that will help you enroll.

Before enrolling

How is this course different compared to a full digital & social media diploma?

This is an advanced course in Social Media Management. It is targeted to professionals who already work on social media management. Focuses on:

  • All social media community building techniques
  • All social media management tactics in details
  • All relevant social media tools you need (paid & free)
  • Hands-on exercises on every step & tool
  • Social media content production (copy, visual, video)
  • Real life simulations on social media tasks & crisis

Why is this course better than other courses available?

This course is better compared to others because:

Our syllabus is exceptional and complete:

  • Topics cover mostly practical skills to guide you through the capabilities of social platforms 
  • Education material is updated until the last moment before each class
  • More than enough exercises, hands-on work and tutorials so you can focus on practical skills and learn how to get measurable results 
  • All topics are covered in depth – not just 'some' basic stuff

Our instructors are the best professionals 

  • Instructors are highly respected professionals in their field 
  • Instructors are able to provide participants with insight into the current realities of the industry
  • Instructors are market leaders with hands-on operating experience 
  • Instructors have training experience and can teach and mentor others
  • Two or more instructors are always available to answer your questions

Who is this course for?

The Certificate in Social Media Marketing is designed for individuals with or without prior experience. More specific this program is targeted to:

  • Head of Digital
  • Social Media Managers / Specialists / Consultants
  • Content Specialists / Marketers
  • Influencer Specialists / Marketers
  • Digital & Social Media Analysts
  • Digital & Social Media Advertising Professionals
  • Google Advertising Professionals / Freelancers
  • Entrepreneurs or CEOs into Digital & Social Media agencies
  • Publishers / Bloggers / Influencers
  • Content Producers (Copywriters, Graphic Designers, Video Producers)

Are there any prerequisites necessary for this course?

This course is targeted to executives, freelancers or entrepreneurs who:

  • Already work on social media marketing & communication or
  • Attended any complete digital & social media diploma or
  • Understand social media & social networks or
  • Understand social media marketing & management and need to get a thorough training
  • Have an active social media account on Facebook, Twitter, LinkedIn or other major social networks)

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class courses & some e-learning courses and can be offered when you pay by credit card. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course.

Can I cancel anytime? Do I get a refund if I do?

Cancellations

You can cancel anytime before the course kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus we just include it.

We update our training presentations & bonus material daily! We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos quarterly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Exams & certification

Do I get a certificate?

Students who successfully pass the exams and graduate receive an official and recognizable professional certificate from KnowCrunch.

Students who don't pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Learning skills & outcome

How am I going to benefit after completing this Social Media Marketing course?

After successfully completing this course you will be able to:

  • Understand the social media consumer behaviors & decisions 
  • Form and implement social media marketing strategies & calendar
  • Create & run effective social media campaigns
  • Leverage social media tools 
  • Include social media marketing into your communication & media mix
  • Create compelling content for social media channels
  • Master advanced social media communication principles