About the course

The complete digital & social media diploma with a long track record as a catalyst for change is now awarded as the 'Best Digital & Social Media Diploma in Greece' by Social Media World.

Trusted by more than 500 executives in top agencies, brands and corporations. Designed by experienced professionals, and driven by the latest technology, case studies and online tactics. Course's syllabus is EQF Level 5. Consists of exclusive topics and advanced knowledge and has 95.4% Net Promoter Score!

Learn from the best, transform your digital career and thrive in your field. This is your best step towards having a career as a certified Digital & Social Media Specialist.

 

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

23h34 lessons

The backlinks

LECTURE

Wed 25 Apr 2018

15:00 - 19:00

CR 1 - ROOM

Elpidis Yannis

The advertising strategy & media plan

LECTURE

22:25 - 22:25

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Tue 24 Apr 2018

17:00 - 19:00

CR 1- ROOM

Siamakis Nikos
How to protect your copyright and respect copyright of others

LECTURE

Mon 07 May 2018

15:00 - 16:00

CR- 1

Siamakis Nikos

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Mon 14 May 2018

15:00 - 18:00

CR 1- ROOM

Dimitriadis Dimitris
YouTube channel & community building

PLATFORM DEMONSTRATION

Tue 15 May 2018

16:00 - 17:00

CR 1 - ROOM

Dimitriadis Dimitris
Google Business Profile & community building

PLATFORM DEMONSTRATION

Wed 16 May 2018

15:00 - 15:30

CR 1- ROOM

Dimitriadis Dimitris
Pinterest account & community building

PLATFORM DEMONSTRATION

Wed 16 May 2018

16:00 - 16:30

CR 1- ROOM

Dimitriadis Dimitris
LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Wed 16 May 2018

16:30 - 17:00

CR 1- ROOM

Dimitriadis Dimitris

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

The social media marketing

LECTURE

Mon 21 May 2018

15:00 - 19:00

CR 1- ROOM

Dimitrakopoulou Katerina
Social media posting

LECTURE

Tue 22 May 2018

15:00 - 15:30

CR 1- ROOM

Dimitrakopoulou Katerina
Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Tue 22 May 2018

16:00 - 17:00

CR 1- ROOM

Dimitrakopoulou Katerina
Social media accounts & followers

LECTURE

Tue 22 May 2018

17:00 - 19:00

CR 1- ROOM

Elpidis Yannis

Premium advertising campaigns

LECTURE

Tue 19 Jun 2018

15:00 - 19:00

VELLIDIO, OLYMPIAS HALL

Email & mobile marketing audience & automations

LECTURE

Tue 05 Jun 2018

15:00 - 17:00

CR 1- ROOM

E-mail marketing campaigns

LECTURE

Tue 05 Jun 2018

18:00 - 19:00

CR 1- ROOM

Digital marketing professionals & how to get a job

LECTURE

Mon 16 Jul 2018

17:00 - 18:00

CR 1 - ROOM

Aivalis Tolis

Students registration & meeting with instructors

NETWORKING

Mon 16 Apr 2018

14:00 - 15:00

CAFETERIA

Aivalis Tolis

The customer, the journey & the funnel

LECTURE

Mon 16 Apr 2018

16:00 - 17:00

CR 1- ROOM

Dimitriadis Dimitris
Digital marketing tactics overview

LECTURE

Mon 16 Apr 2018

17:00 - 18:00

CR 1- ROOM

Aivalis Tolis
Marketing mix overview

LECTURE

Mon 16 Apr 2018

18:00 - 19:00

CR 1- ROOM

Aivalis Tolis

The search engine optimization strategy

LECTURE

Mon 30 Apr 2018

16:00 - 18:00

CR-1 ROOM

Elpidis Yannis
Onsite/page content optimization

LECTURE

Wed 02 May 2018

15:00 - 17:00

CR 1- ROOM

Elpidis Yannis
Onsite/page technical optimization

LECTURE

Wed 02 May 2018

17:00 - 19:00

CR 1- ROOM

Elpidis Yannis

Present the social media posts

PRESENTATION (TEAM)

Tue 29 May 2018

15:00 - 17:00

CR 1- ROOM

Dimitriadis Dimitris
Prepare different social media posts for a brand

EXERCISE (TEAM)

Tue 29 May 2018

17:00 - 19:00

CR 1- ROOM

Dimitriadis Dimitris

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Tue 26 Jun 2018

15:00 - 17:00

CONCERT HALL, CR1 ROOM

Aivalis Tolis
Present your digital media plan

PRESENTATION (TEAM)

Tue 26 Jun 2018

17:00 - 19:00

CONCERT HALL, CR1 ROOM

Aivalis Tolis

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 27 Jun 2018

15:00 - 19:00

CR 1- ROOM

Elpidis Yannis
Exploring retention & advertising

PLATFORM DEMONSTRATION

Mon 02 Jul 2018

15:00 - 16:00

CR 1- ROOM

Course summary & epilogue

LECTURE

Mon 16 Jul 2018

18:00 - 19:00

CR 1- ROOM

Aivalis Tolis

Final exams

EXAM

Wed 18 Jul 2018

15:00 - 17:00

CR 1- ROOM

Aivalis Tolis

Professional Diploma

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ασκήσεις και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed