Professional Diploma in Digital & Social Media, Thessaloniki, Apr 2018

2101 Basic & advanced

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 16 April 2018 times-icon17:00 (1h) marker-iconCAFETERIA

Course overview

Lecture
calendar-iconMonday 16 April 2018 times-icon18:00 (1h) marker-iconCR 1- ROOM

Marketing & Digital Marketing fundamentals

3h

The customer, the journey, the funnel

Lecture
calendar-iconMonday 16 April 2018 times-icon19:00 (1h) marker-iconCR 1- ROOM

The digital marketing fundamentals

Lecture
calendar-iconMonday 16 April 2018 times-icon20:00 (1h) marker-iconCR 1- ROOM

The marketing mix

Lecture
calendar-iconMonday 16 April 2018 times-icon21:00 (1h) marker-iconCR 1- ROOM

Working with website developers

1h

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 17 April 2018 times-icon18:00 (1h) marker-iconCR 1- ROOM

Digital marketing legal issues

3h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 24 April 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconMonday 07 May 2018 times-icon18:00 (1h) marker-iconCR- 1

Search engine optimization strategy - backlinks

4h

The backlinks

Lecture
calendar-iconWednesday 25 April 2018 times-icon18:00 (4h) marker-iconCR 1 - ROOM

Search engine optimization strategy - content & technical

6h

The search engine optimization strategy

Lecture
calendar-iconMonday 30 April 2018 times-icon19:00 (2h) marker-iconCR-1 ROOM

Onsite/page content optimization

Lecture
calendar-iconWednesday 02 May 2018 times-icon18:00 (2h) marker-iconCR 1- ROOM

Onsite/page technical optimization

Lecture
calendar-iconWednesday 02 May 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

Social media platforms

5h 30m

Facebook page & community building

Platform demonstration
calendar-iconMonday 14 May 2018 times-icon18:00 (3h) marker-iconCR 1- ROOM

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 15 May 2018 times-icon19:00 (1h) marker-icon CR 1 - ROOM

Google my business account & community building

Platform demonstration
calendar-iconWednesday 16 May 2018 times-icon18:00 (30m) marker-iconCR 1- ROOM

Pinterest account & community building

Platform demonstration
calendar-iconWednesday 16 May 2018 times-icon19:00 (30m) marker-iconCR 1- ROOM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconWednesday 16 May 2018 times-icon19:30 (30m) marker-iconCR 1- ROOM

Social media marketing strategy & calendar

7h 30m

The social media marketing strategy

Lecture
calendar-iconMonday 21 May 2018 times-icon18:00 (4h) marker-iconCR 1- ROOM

Social media posting

Lecture
calendar-iconTuesday 22 May 2018 times-icon18:00 (30m) marker-iconCR 1- ROOM

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 22 May 2018 times-icon19:00 (1h) marker-iconCR 1- ROOM

Social media accounts & followers

Lecture
calendar-iconTuesday 22 May 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

Social media marketing strategy - workshop

4h

Present the social media posts

Teams presentations
calendar-iconTuesday 29 May 2018 times-icon18:00 (2h) marker-iconCR 1- ROOM

Prepare different social media posts for a brand

Team exercise
calendar-iconTuesday 29 May 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconTuesday 05 June 2018 times-icon18:00 (2h) marker-iconCR 1- ROOM

E-mail marketing strategy

Lecture
calendar-iconTuesday 05 June 2018 times-icon21:00 (1h) marker-iconCR 1- ROOM

Advertising platforms & campaigns

16h

Meta advertising audiences

Platform demonstration
calendar-iconTuesday 12 June 2018 times-icon18:00 (4h) marker-iconVELLIDIO, OLYMPIAS HALL

Meta advertising tags & events

Platform demonstration
calendar-iconWednesday 13 June 2018 times-icon18:00 (4h) marker-iconN. GERMANOS, HALL C

Affiliate advertising campaigns

Lecture
calendar-iconMonday 18 June 2018 times-icon18:00 (4h) marker-iconVELLIDIO, OLYMPIAS HALL

Premium display advertising campaigns

Lecture
calendar-iconTuesday 19 June 2018 times-icon18:00 (4h) marker-iconVELLIDIO, OLYMPIAS HALL

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconTuesday 26 June 2018 times-icon18:00 (2h) marker-iconCONCERT HALL, CR1 ROOM

Present your digital media plan

Teams presentations
calendar-iconTuesday 26 June 2018 times-icon20:00 (2h) marker-iconCONCERT HALL, CR1 ROOM

Monitoring with Google Analytics 4

5h

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconWednesday 27 June 2018 times-icon18:00 (4h) marker-iconCR 1- ROOM

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconMonday 02 July 2018 times-icon18:00 (1h) marker-iconCR 1- ROOM

Reporting digital marketing - metrics

1h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconMonday 02 July 2018 times-icon20:00 (1h) marker-iconCR 1- ROOM

Digital marketing strategy & budget - presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 14 July 2018 times-icon16:00 (2h) marker-iconCR 1- ROOM

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 16 July 2018 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 16 July 2018 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconMonday 16 July 2018 times-icon21:00 (1h) marker-iconCR 1- ROOM

Exams & graduation

4h

Final exams

Exam
calendar-iconWednesday 18 July 2018 times-icon18:00 (2h) marker-iconCR 1- ROOM

Graduation ceremony

Networking
calendar-iconWednesday 18 July 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Tigran

Tigran Hakobyan

Head of Digital, Darkpony .

Angelos

Angelos Papaioannidis

Managing Partner, Moneytized.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Leonidas

Leonidas Skerletopoulos

Founder, The MindSpark.