Professional Diploma in Digital & Social Media, Thessaloniki, Sep 2017

2183 Basic & advanced

Course overview & welcome

0h 59m

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 25 September 2017 times-icon17:00 (1h) marker-iconCAFETERIA

Course overview

Lecture
calendar-iconMonday 25 September 2017 times-icon18:00 (1h) marker-iconCR-1 ROOM

Marketing & digital marketing fundamentals

3h

Digital marketing tactics overview

Lecture
calendar-iconMonday 25 September 2017 times-icon19:00 (1h) marker-iconCR-1 ROOM

Audience personas, customer journey & funnel

Lecture
calendar-iconMonday 25 September 2017 times-icon20:00 (1h) marker-iconCR-1 ROOM

Marketing mix fundamentals

Lecture
calendar-iconMonday 25 September 2017 times-icon21:00 (1h) marker-iconCR-1 ROOM

Working with website developers

2h

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 26 September 2017 times-icon18:00 (2h) marker-iconCR-1 ROOM

Search engine optimization strategy - backlinks

4h

The backlinks

Lecture
calendar-iconTuesday 03 October 2017 times-icon18:00 (4h) marker-iconCR-1 ROOM

Search engine optimization strategy - content & technical

6h

The search engine optimization strategy

Lecture
calendar-iconWednesday 04 October 2017 times-icon19:00 (2h) marker-iconCR-1 ROOM

Onsite/page content optimization

Lecture
calendar-iconMonday 09 October 2017 times-icon18:00 (2h) marker-iconCR 1- ROOM

Onsite/page technical optimization

Lecture
calendar-iconMonday 09 October 2017 times-icon20:00 (2h) marker-iconCR 1- ROOM

Social media platforms

4h 30m

Facebook page & community building

Platform demonstration
calendar-iconMonday 16 October 2017 times-icon18:00 (2h) marker-iconCR-1 ROOM

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 17 October 2017 times-icon21:00 (1h) marker-iconCR-1 ROOM

Google my business account & community building

Platform demonstration
calendar-iconWednesday 18 October 2017 times-icon18:00 (30m) marker-iconCR-1 ROOM

Pinterest account & community building

Platform demonstration
calendar-iconWednesday 18 October 2017 times-icon19:00 (30m) marker-iconCR-1 ROOM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconWednesday 18 October 2017 times-icon19:30 (30m) marker-iconCR-1 ROOM

Social media marketing strategy & calendar

6h

The social media marketing strategy

Lecture
calendar-iconMonday 23 October 2017 times-icon18:00 (4h) marker-iconCR-1 ROOM

Social media accounts & followers

Lecture
calendar-iconTuesday 24 October 2017 times-icon20:00 (2h) marker-iconCR-1 ROOM

Social media marketing strategy - workshop

4h

Present the social media posts

Teams presentations
calendar-iconMonday 30 October 2017 times-icon18:00 (2h) marker-iconCR-1 ROOM

Prepare different social media posts for a brand

Team exercise
calendar-iconMonday 30 October 2017 times-icon20:00 (2h) marker-iconCR-1 ROOM

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconMonday 06 November 2017 times-icon18:00 (2h) marker-iconCR-1 ROOM

E-mail marketing strategy

Lecture
calendar-iconMonday 06 November 2017 times-icon21:00 (1h) marker-iconCR-1 ROOM

Advertising platforms & campaigns

16h

Premium display advertising campaigns

Lecture
calendar-iconMonday 13 November 2017 times-icon18:00 (4h) marker-iconCR 1- ROOM

Affiliate advertising campaigns

Lecture
calendar-iconTuesday 14 November 2017 times-icon18:00 (4h) marker-iconCR-1 ROOM

Meta advertising audiences

Platform demonstration
calendar-iconWednesday 15 November 2017 times-icon18:00 (4h) marker-iconCR-1 ROOM

Meta advertising tags & events

Platform demonstration
calendar-iconMonday 20 November 2017 times-icon18:00 (4h) marker-iconCR-1 ROOM

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconMonday 27 November 2017 times-icon18:00 (2h) marker-iconCR-1 ROOM

Present your digital media plan

Teams presentations
calendar-iconMonday 27 November 2017 times-icon20:00 (2h) marker-iconCR-1 ROOM

Monitoring with Google Analytics 4

4h 30m

Exploring conversions & funnel

Platform demonstration
calendar-iconTuesday 28 November 2017 times-icon18:00 (4h) marker-iconCR-1 ROOM

Exploring retention & advertising

Platform demonstration
calendar-iconWednesday 29 November 2017 times-icon18:00 (30m) marker-iconCR-1 ROOM

Reporting digital marketing - essential metrics

1h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconWednesday 29 November 2017 times-icon19:00 (1h) marker-iconCR-1 ROOM

Digital marketing strategy & budget - workshop presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconTuesday 12 December 2017 times-icon18:00 (2h) marker-iconCR-1 ROOM

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconTuesday 12 December 2017 times-icon21:00 (1h) marker-iconCR-1 ROOM

Exams & graduation

4h

Final exams

Exam
calendar-iconTuesday 19 December 2017 times-icon18:00 (2h) marker-iconCR-1 ROOM

Graduation ceremony

Networking
calendar-iconTuesday 19 December 2017 times-icon20:00 (2h) marker-icon

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Betty

Betty Kiriakidou

Digital Marketing Manager, Health Marketing.

Georgia

Georgia Panagiotidou

Business Analyst, Ellinair.

Angelos

Angelos Papaioannidis

Managing Partner, Moneytized.

Thodoris

Thodoris Papanestoros

Marketing Director, Anatolia College.

Chrysopigi

Chrysopigi Vardikou

Marketing Director, Tetoma.