Professional Diploma in Fashion Business, Athens

At OTE Academy, January 2019

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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Course's topics

Fashion Industry & Ecosystem

Fashion business & marketing diploma attendants registration

NETWORKING
Wednesday 30 January 2019 18:00 (1h) Master Workshop Lab

Fashion business & marketing diploma overview

LECTURE
Wednesday 30 January 2019 19:00 (1h) Σ125

International fashion history, industry & trends forecasts

LECTURE
Wednesday 30 January 2019 20:00 (1h) Σ125

International fashion segments (from haute couture to mass market)

LECTURE
Wednesday 30 January 2019 21:00 (1h) Σ125

Fashion Style Positioning

Getting creativity & inspiration for new fashion products or collections

LECTURE
Thursday 31 January 2019 18:00 (2h) Σ125

Deciding fashion styling, orientation & creative direction

LECTURE
Thursday 31 January 2019 20:00 (2h) Σ125

Set the creative direction your products or collections

TEAM EXERCISE
Wednesday 06 February 2019 18:00 (2h) Σ125

Present the style of your products or collections

TEAM PRESENTATION
Wednesday 06 February 2019 20:00 (2h) Σ125

Sourcing Fashion Products

Sourcing fashion products (white & private label)

LECTURE
Thursday 07 February 2019 18:00 (2h) Σ125

Trading apparel products

LECTURE
Thursday 07 February 2019 20:00 (1h) Σ125

Trading footwear products

LECTURE
Thursday 07 February 2019 21:00 (1h) Σ125

Producing Fashion Products

Choosing cost-effective fabrics, textiles for your production

LECTURE
Wednesday 13 February 2019 18:00 (2h) Σ125

Choosing cost-effective leathers for your production

LECTURE
Wednesday 13 February 2019 20:00 (1h) Σ125

Choosing cost-effective buttons & parts for your production

LECTURE
Wednesday 13 February 2019 21:00 (1h) Σ125

Managing fashion patterns design cost efficiently

LECTURE
Thursday 14 February 2019 18:00 (1h) Σ125

Managing fashion tailoring cost efficiently

LECTURE
Thursday 14 February 2019 19:00 (1h) Σ125

Fashion production plan & cost

LECTURE
Thursday 14 February 2019 20:00 (2h) Σ125

Team exercise: Draft a fashion production plan & cost

TEAM EXERCISE
Friday 15 February 2019 18:00 (2h) Σ125

Team exercise: Present your fashion production plan & cost

TEAM PRESENTATION
Friday 15 February 2019 20:00 (2h) Σ125

Fashion Cost & Pricing

Analyzing product costs

LECTURE
Wednesday 20 February 2019 18:00 (2h) Σ125

Pricing for your products (retail & wholesale)

LECTURE
Wednesday 20 February 2019 20:00 (2h) Σ125

Team exercise: Analyze cost and set the price of your fashion products

TEAM EXERCISE
Thursday 21 February 2019 18:00 (2h) Σ125

Team exercise: Present your fashion products pricing strategy

TEAM PRESENTATION
Thursday 21 February 2019 20:00 (2h) Σ125

Fashion Wholesale Distribution & Sales

Organizing supply chain, logistics, stock & your inventory

LECTURE
Wednesday 27 February 2019 18:00 (2h) Σ125

How sell products to international wholesale distributors or retailers

LECTURE
Wednesday 27 February 2019 20:00 (1h) Σ125

How to distribute products using international show-rooms

LECTURE
Wednesday 27 February 2019 21:00 (1h) Σ125

Fashion Retail & Online Distribution & Sales

How to merchandise & sell your products via online marketplaces

LECTURE
Thursday 28 February 2019 18:00 (2h) Σ125

Tutorial: How to merchandise & sell your products via Etsy online marketplace

LIVE TUTORIAL
Thursday 28 February 2019 19:00 (1h) Σ125

How to establish your own branded retail store internationally

LECTURE
Thursday 28 February 2019 20:00 (1h) Σ125

How to improve the visual merchandising & in-store customer experience in your shop

LECTURE
Thursday 28 February 2019 21:00 (1h) Σ125

How to design & develop a website for your fashion business

LECTURE
Friday 01 March 2019 18:00 (2h) Σ125

How to design, develop and manage an e-shop website for your fashion business

LECTURE
Friday 01 March 2019 20:00 (2h) Σ125

Fashion Branding

Your fashion brand's positioning & branding

LECTURE
Wednesday 06 March 2019 18:00 (1h) Σ125

Your fashion brand's communication strategy

LECTURE
Wednesday 06 March 2019 19:00 (1h) Σ125

Your fashion brand's image & identity

LECTURE
Wednesday 06 March 2019 20:00 (1h) Σ125

Your fashion brand's legal registration & trademark

LECTURE
Wednesday 06 March 2019 21:00 (1h) Σ125

Fashion Market

Multi-channel marketing across all customer's touchpoints

LECTURE
Thursday 07 March 2019 18:00 (1h) Σ125

Your international targeted market

LECTURE
Thursday 07 March 2019 19:00 (1h) Σ125

Your international competition

LECTURE
Thursday 07 March 2019 20:00 (1h) Σ125

Your international target audience, buyer persona & customer journey

LECTURE
Thursday 07 March 2019 21:00 (1h) Σ125

Fashion Audiovisual Content

Managing casting & models

LECTURE
Friday 08 March 2019 18:00 (1h) Σ125

Fashion photoshooting fundamentals

LECTURE
Friday 08 March 2019 19:00 (2h) Σ125

Fashion video production fundamentals

LECTURE
Friday 08 March 2019 21:00 (1h) Σ125

Fashion Public Relations, Events & Shows

Publicity with public relations, media relations & press office

LECTURE
Wednesday 13 March 2019 18:00 (2h) Σ125

Managing reputation & crisis for fashion

LECTURE
Wednesday 13 March 2019 20:00 (1h) Σ125

Participating in exhibitions & trade fairs to generate awareness & sales

LECTURE
Wednesday 13 March 2019 21:00 (1h) Σ125

Participating in fashion weeks to generate awareness & sales

LECTURE
Thursday 14 March 2019 18:00 (2h) Σ125

Organizing & planning your own fashion event & show

LECTURE
Thursday 14 March 2019 20:00 (2h) Σ125

Team exercise: Plan a fashion event or show

TEAM EXERCISE
Friday 15 March 2019 18:00 (2h) Σ125

Team exercise: Present your fashion event plan

TEAM PRESENTATION
Friday 15 March 2019 20:00 (2h) Σ125

Fashion Media Promotion & Advertising

Placing your fashion products on TV shows & movies for publicity

LECTURE
Wednesday 20 March 2019 18:00 (30m) Σ125

Working with celebrities on TV shows for publicity

LECTURE
Wednesday 20 March 2019 18:30 (30m) Σ125

Advertising on TV channels & shows

LECTURE
Wednesday 20 March 2019 19:00 (1h) Σ125

Advertising on publishers (blogs, sites, magazines)

LECTURE
Wednesday 20 March 2019 20:00 (1h) Σ125

Publishers editorials, advertorials & sponsorships

LECTURE
Wednesday 20 March 2019 21:00 (1h) Σ125

Fashion Digital & Social Media Marketing & Advertising

Social media marketing with Linkedin

LECTURE
Thursday 21 March 2019 18:00 (3h) Σ125

Social media marketing with Pinterest

LECTURE
Thursday 21 March 2019 21:00 (1h) Σ125

Social media marketing with Facebook

LECTURE
Friday 22 March 2019 18:00 (2h) Σ125

Social media marketing with Instagram

LECTURE
Friday 22 March 2019 20:00 (1h) Σ125

Social media marketing with YouTube

LECTURE
Friday 22 March 2019 21:00 (1h) Σ125

Social media posting

LECTURE
Wednesday 27 March 2019 18:00 (2h) Σ125

Content marketing & blogging

LECTURE
Wednesday 27 March 2019 20:00 (1h) Σ125

Influencer marketing

LECTURE
Wednesday 27 March 2019 21:00 (1h) Σ125

Social media accounts setup

LECTURE
Thursday 28 March 2019 18:00 (1h) Σ125

Personal exercise: Setup & customize your social media accounts

PERSONAL EXERCISE
Thursday 28 March 2019 19:00 (3h) Σ125

Advertising with Facebook & Instagram for awareness, visits, views & conversions

LECTURE
Friday 29 March 2019 18:00 (2h) Σ125

Advertising with Google Search for visits & conversions

LECTURE
Friday 29 March 2019 20:00 (1h) Σ125

Advertising with Google Display & YouTube for awareness & visits

LECTURE
Friday 29 March 2019 21:00 (1h) Σ125

Email marketing for awareness, sales & retention

LECTURE
Wednesday 03 April 2019 18:00 (1h) Σ125

Monitoring your web site visitors with Google Analytics

LECTURE
Wednesday 03 April 2019 19:00 (1h) Σ125

Monitoring your publicity with social media monitoring tools

LECTURE
Wednesday 03 April 2019 20:00 (1h) Σ125

Marketing promotion strategy, plan & budget for fashion labels

LECTURE
Wednesday 03 April 2019 21:00 (1h) Σ125

Fashion Marketing Strategy & Budget

Prepare a marketing promotion plan & budget for your fashion label

TEAM EXERCISE
Wednesday 10 April 2019 18:00 (2h) Σ125

Team exercise: Present your marketing promotion & budget

TEAM EXERCISE
Wednesday 10 April 2019 20:00 (2h) Σ125

Fashion Business Management

Fashion business strategy, plan & financials

LECTURE
Thursday 11 April 2019 18:00 (2h) Σ125

Company contracts & GDPR.

LECTURE
Thursday 11 April 2019 20:00 (1h) Σ125

Fashion innovative startups

LECTURE
Thursday 11 April 2019 21:00 (1h) Σ125

Fashion Business Plan

Team exercise: Form a complete business plan for your fashion business

TEAM EXERCISE
Friday 12 April 2019 18:00 (4h) Σ125

Team exercise: Present your fashion business plan

TEAM PRESENTATION
Thursday 18 April 2019 18:00 (3h) Σ125

Fashion business & marketing diploma summary & epilogue

LECTURE
Thursday 18 April 2019 21:00 (1h) Σ125

Fashion Exams & Graduation

Multiple choice online comprehension test

EXAMINATION
Monday 22 April 2019 18:00 (2h) Σ125

Graduation & diplomas

NETWORKING
Monday 22 April 2019 20:00 (2h) Master Workshop Lab

Instructors

Ethel Agelatou

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

Apostolis Aivalis

Apostolis Aivalis

Managing Partner, AIVAL.COM.

Sofia Aivalis

Sofia Aivalis

Fashion Designer, Ilavia.

Tina Alamanou

Tina Alamanou

Managing Director, Whatever Works.

Konstantinos Androutsos

Konstantinos Androutsos

Head of Digital, GIM.

Anna Barouxi

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony.

Pimi Fasoula

Pimi Fasoula

Marketing Manager , Alpha TV.

Tigran Hakobyan

Tigran Hakobyan

Head of Digital, Darkpony .

Stratis Kas

Stratis Kas

Photographer, Stratis Kas.

Ioanna Kourbela

Ioanna Kourbela

Managing Director, Ioanna Kourbela.

Anna Linou Argyri

Anna Linou Argyri

Deputy Commercial Director, Attica Media Group.

Kostis Mamasis

Kostis Mamasis

Chief Executive Officer, Megaventory.

Panagiotis Melissaropoulos

Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.

Eleni Metaxa

Eleni Metaxa

Head of Visual Merchandising , Forever 21.

Isaak Mourouzidis

Isaak Mourouzidis

Fashion Production Manager, Continental Company.

Michael Pandos

Michael Pandos

Fashion Director, .

Ilias Pantelopoulos

Ilias Pantelopoulos

Managing Director, MRM McCANN.

Panagiotis Papachatzis

Panagiotis Papachatzis

Strategy and Communications Advisor, Red Wolf Creative Agency.

Panos Patronidis

Panos Patronidis

Chief Commercial Officer, Funky Buddha.

Alexandra Polymenakou

Alexandra Polymenakou

Managing Director, AP ShowRoom.

Maria Rerra

Maria Rerra

Head of Digital , Kessaris.

Katia Trakada

Katia Trakada

Fashion Consultant , Elvina Textile.

George Yiannakakos

George Yiannakakos

Business Development Manager, Ioanna Kourbela.

Testimonials

People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Questions & answers

A great value proposition with benefits for your personal career path and growth for your business. Find here some of the frequent questions and the answers that will help you enroll.

Coronavirus disease (covid-19) outbreak status

What will happen if we are not allowed to attend in a class? Do classes get canceled?

In case of any health lock-down or emergency, we offer our training in an online virtual class via live webinar. Training takes place the same day & hour as scheduled. A virtual class allows all participants to attend lectures, collaborate with other students and share video/audio. In a virtual class any participant can:

  • Raise hand and ask questions
  • Talk to everybody and listen others talking (2way audio)
  • Share video or watch other's videos (2way video)
  • Give a presentation or share screen (2way sharing)
  • Form teams and collaborate with others on team exercises

Example: A virtual class (live webinar):

knowcrunch-live-webinar.png

Example: A virtual class (live webinar):

knowcrunhc-webinar-example.jpg

Before enrolling

Why is this course better than other courses available?

Excellent qualified professionals are assets for their companies and this course is designed for those fashion ambitious and observant individuals who are eager to dive into the industry’s evolving trends and demands. 

Our syllabus is exceptional

  • 80% of our topics are exclusive and cannot be found in our competition 
  • Educational material is updated until the last moment before each class
  • Proper length guarantees more class & hands-on hours than competition
  • More than enough exercises so you can practice as you learn on actual strategies
  • Topics cover all fashion marketing, operation and business fundamentals in depth - not just 'some' basic stuff

Our instructors are the best professionals

  • Instructors are market leaders with hands-on operating experience
  • Instructors have training experience and can teach & mentor others
  • Instructors show personal interest for each student
  • Instructors participate in most of the class lectures or exercises
  • Two or more instructors are always available in class to answer your questions

We care about your career and growth after completing the course

  • Frequent networking events help graduates collaborate and move forward
  • Immediate access to jobs, labels or brands with 80% hiring rate
  • We actively introduce and guide best students to jobs in brands, fashion labels and corporations 

Who is this course for?

This program is designed for people who wish to extend & enhance their existing career in the fashion industry:

  • Fashion executives
  • Fashion influencers & bloggers
  • Freelance fashion designers & stylists
  • Fashion entrepreneurs
  • Fashion students & graduates of fashion design schools & colleges
  • Fashion faculty & Academics 

This course will also boost companies & organizations to enhance their existing business model & marketing mix:

  • Fashion brands, small labels & corporations
  • Fashion shops
  • Fashion marketing agencies
  • Fashion consulting firms
  • Fashion importers & manufacturers
  • Fashion bloggers, media & publishers

Are there any prerequisites necessary for this course?

No specific prerequisites are necessary for this course.

However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following topics: Marketing or/and communication or/and sales or/and public relations or/and fashion design

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class courses & some e-learning courses and can be offered when you pay by credit card. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course.

Can I cancel anytime? Do I get a refund if I do?

Cancellations

You can cancel anytime before the course kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new topics that need to be part of our syllabus we just do it.

We update our training presentations & bonus material daily! We never keep old stuff in our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos monthly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Exams & certification

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Do I get a diploma?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Students who don't pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

Learning skills & outcome

How am I going to benefit after completing this Fashion Business & Marketing course?

After successfully completing this course you will be able to:

  • Understand the fashion consumer behaviors & decisions 
  • Form and implement a fashion business strategy & action plan
  • Form and implement a fashion marketing strategy & budget
  • Organize your fashion production to generate more collections
  • Communicate successfully your fashion brand’s message
  • Create & run effective marketing campaigns for your fashion label
  • Leverage digital & social media for your fashion marketing promotion
  • Create compelling content for your consumers & marketing needs
  • Master advanced communication principles
  • Distribute, promote and sell your collections internationally