KnowCrunch

About the course

The Professional Diploma in Fashion Business & Marketing is designed to integrate knowledge about fashion business, communications and marketing for the domestic, international and global marketplace. Targeted to fashion brands & professionals.

The course offers deep training on fashion management, production, operation, importing, exporting, distribution, pricing and marketing promotion in order to meet what the fashion market demands today. Participants will acquire a theoretical and practical thorough understanding of fashion strategy while developing all necessary skills for a dynamic career in the fashion industry. Learn from the best, transform your fashion label or collections and thrive in your field.

Course content

121h•82 lessons

Fashion business & marketing diploma attendants registration

NETWORKING

Wed 30 Jan 2019

16:00 - 17:00

Master Workshop Lab

Aivalis Tolis
Fashion business & marketing diploma overview

LECTURE

Wed 30 Jan 2019

17:00 - 18:00

Σ125

Aivalis Tolis
International fashion history, industry & trends forecasts

LECTURE

Wed 30 Jan 2019

18:00 - 19:00

Σ125

International fashion segments (from haute couture to mass market)

LECTURE

Wed 30 Jan 2019

19:00 - 20:00

Σ125

Getting creativity & inspiration for new fashion products or collections

LECTURE

Thu 31 Jan 2019

16:00 - 18:00

Σ125

Deciding fashion styling, orientation & creative direction

LECTURE

Thu 31 Jan 2019

18:00 - 20:00

Σ125

Set the creative direction your products or collections

EXERCISE (TEAM)

Wed 06 Feb 2019

16:00 - 18:00

Σ125

Present the style of your products or collections

PRESENTATION (TEAM)

Wed 06 Feb 2019

18:00 - 20:00

Σ125

Sourcing fashion products (white & private label)

LECTURE

Thu 07 Feb 2019

16:00 - 18:00

Σ125

Trading apparel products

LECTURE

Thu 07 Feb 2019

18:00 - 19:00

Σ125

Trading footwear products

LECTURE

Thu 07 Feb 2019

19:00 - 20:00

Σ125

Choosing cost-effective fabrics, textiles for your production

LECTURE

Wed 13 Feb 2019

16:00 - 18:00

Σ125

Choosing cost-effective leathers for your production

LECTURE

Wed 13 Feb 2019

18:00 - 19:00

Σ125

Choosing cost-effective buttons & parts for your production

LECTURE

Wed 13 Feb 2019

19:00 - 20:00

Σ125

Managing fashion patterns design cost efficiently

LECTURE

Thu 14 Feb 2019

16:00 - 17:00

Σ125

Managing fashion tailoring cost efficiently

LECTURE

Thu 14 Feb 2019

17:00 - 18:00

Σ125

Fashion production plan & cost

LECTURE

Thu 14 Feb 2019

18:00 - 20:00

Σ125

Team exercise: Draft a fashion production plan & cost

EXERCISE (TEAM)

Fri 15 Feb 2019

16:00 - 18:00

Σ125

Team exercise: Present your fashion production plan & cost

PRESENTATION (TEAM)

Fri 15 Feb 2019

18:00 - 20:00

Σ125

Analyzing product costs

LECTURE

Wed 20 Feb 2019

16:00 - 18:00

Σ125

Pricing for your products (retail & wholesale)

LECTURE

Wed 20 Feb 2019

18:00 - 20:00

Σ125

Team exercise: Analyze cost and set the price of your fashion products

EXERCISE (TEAM)

Thu 21 Feb 2019

16:00 - 18:00

Σ125

Team exercise: Present your fashion products pricing strategy

PRESENTATION (TEAM)

Thu 21 Feb 2019

18:00 - 20:00

Σ125

Organizing supply chain, logistics, stock & your inventory

LECTURE

Wed 27 Feb 2019

16:00 - 18:00

Σ125

How sell products to international wholesale distributors or retailers

LECTURE

Wed 27 Feb 2019

18:00 - 19:00

Σ125

How to distribute products using international show-rooms

LECTURE

Wed 27 Feb 2019

19:00 - 20:00

Σ125

How to merchandise & sell your products via online marketplaces

LECTURE

Thu 28 Feb 2019

16:00 - 18:00

Σ125

Tutorial: How to merchandise & sell your products via Etsy online marketplace

PLATFORM DEMONSTRATION

Thu 28 Feb 2019

17:00 - 18:00

Σ125

How to establish your own branded retail store internationally

LECTURE

Thu 28 Feb 2019

18:00 - 19:00

Σ125

How to improve the visual merchandising & in-store customer experience in your shop

LECTURE

Thu 28 Feb 2019

19:00 - 20:00

Σ125

How to design & develop a website for your fashion business

LECTURE

Fri 01 Mar 2019

16:00 - 18:00

Σ125

Elpidis Yannis
How to design, develop and manage an e-shop website for your fashion business

LECTURE

Fri 01 Mar 2019

18:00 - 20:00

Σ125

Your fashion brand's positioning & branding

LECTURE

Wed 06 Mar 2019

16:00 - 17:00

Σ125

Aivalis Tolis
Your fashion brand's communication strategy

LECTURE

Wed 06 Mar 2019

17:00 - 18:00

Σ125

Your fashion brand's image & identity

LECTURE

Wed 06 Mar 2019

18:00 - 19:00

Σ125

Aivalis Tolis
Your fashion brand's legal registration & trademark

LECTURE

Wed 06 Mar 2019

19:00 - 20:00

Σ125

Multi-channel marketing across all customer's touchpoints

LECTURE

Thu 07 Mar 2019

16:00 - 17:00

Σ125

Your international targeted market

LECTURE

Thu 07 Mar 2019

17:00 - 18:00

Σ125

Dimitriadis Dimitris
Your international competition

LECTURE

Thu 07 Mar 2019

18:00 - 19:00

Σ125

Dimitriadis Dimitris
Your international target audience, buyer persona & customer journey

LECTURE

Thu 07 Mar 2019

19:00 - 20:00

Σ125

Dimitriadis Dimitris

Managing casting & models

LECTURE

Fri 08 Mar 2019

16:00 - 17:00

Σ125

Fashion photoshooting fundamentals

LECTURE

Fri 08 Mar 2019

17:00 - 19:00

Σ125

Fashion video production fundamentals

LECTURE

Fri 08 Mar 2019

19:00 - 20:00

Σ125

Aivalis Tolis

Publicity with public relations, media relations & press office

LECTURE

Wed 13 Mar 2019

16:00 - 18:00

Σ125

Managing reputation & crisis for fashion

LECTURE

Wed 13 Mar 2019

18:00 - 19:00

Σ125

Aivalis Tolis
Participating in exhibitions & trade fairs to generate awareness & sales

LECTURE

Wed 13 Mar 2019

19:00 - 20:00

Σ125

Aivalis Tolis
Participating in fashion weeks to generate awareness & sales

LECTURE

Thu 14 Mar 2019

16:00 - 18:00

Σ125

Organizing & planning your own fashion event & show

LECTURE

Thu 14 Mar 2019

18:00 - 20:00

Σ125

Team exercise: Plan a fashion event or show

EXERCISE (TEAM)

Fri 15 Mar 2019

16:00 - 18:00

Σ125

Team exercise: Present your fashion event plan

PRESENTATION (TEAM)

Fri 15 Mar 2019

18:00 - 20:00

Σ125

Placing your fashion products on TV shows & movies for publicity

LECTURE

Wed 20 Mar 2019

16:00 - 16:30

Σ125

Working with celebrities on TV shows for publicity

LECTURE

Wed 20 Mar 2019

16:30 - 17:00

Σ125

Advertising on TV channels & shows

LECTURE

Wed 20 Mar 2019

17:00 - 18:00

Σ125

Advertising on publishers (blogs, sites, magazines)

LECTURE

Wed 20 Mar 2019

18:00 - 19:00

Σ125

Publishers editorials, advertorials & sponsorships

LECTURE

Wed 20 Mar 2019

19:00 - 20:00

Σ125

Social media marketing with Linkedin

LECTURE

Thu 21 Mar 2019

16:00 - 19:00

Σ125

Social media marketing with Pinterest

LECTURE

Thu 21 Mar 2019

19:00 - 20:00

Σ125

Papachatzis Panagiotis
Social media marketing with Facebook

LECTURE

Fri 22 Mar 2019

16:00 - 18:00

Σ125

Papachatzis Panagiotis
Social media marketing with Instagram

LECTURE

Fri 22 Mar 2019

18:00 - 19:00

Σ125

Papachatzis Panagiotis
Social media marketing with YouTube

LECTURE

Fri 22 Mar 2019

19:00 - 20:00

Σ125

Papachatzis Panagiotis
Social media posting

LECTURE

Wed 27 Mar 2019

16:00 - 18:00

Σ125

Papachatzis Panagiotis
Content marketing & blogging

LECTURE

Wed 27 Mar 2019

18:00 - 19:00

Σ125

Papachatzis Panagiotis
Influencer marketing

LECTURE

Wed 27 Mar 2019

19:00 - 20:00

Σ125

Social media accounts setup

LECTURE

Thu 28 Mar 2019

16:00 - 17:00

Σ125

Papachatzis Panagiotis
Personal exercise: Setup & customize your social media accounts

EXERCISE (PERSONAL)

Thu 28 Mar 2019

17:00 - 20:00

Σ125

Papachatzis Panagiotis
Advertising with Facebook & Instagram for awareness, visits, views & conversions

LECTURE

Fri 29 Mar 2019

16:00 - 18:00

Σ125

Papachatzis Panagiotis
Advertising with Google Search for visits & conversions

LECTURE

Fri 29 Mar 2019

18:00 - 19:00

Σ125

Advertising with Google Display & YouTube for awareness & visits

LECTURE

Fri 29 Mar 2019

19:00 - 20:00

Σ125

Email marketing for awareness, sales & retention

LECTURE

Wed 03 Apr 2019

15:00 - 16:00

Σ125

Monitoring your web site visitors with Google Analytics

LECTURE

Wed 03 Apr 2019

16:00 - 17:00

Σ125

Monitoring your publicity with social media monitoring tools

LECTURE

Wed 03 Apr 2019

17:00 - 18:00

Σ125

Marketing promotion strategy, plan & budget for fashion labels

LECTURE

Wed 03 Apr 2019

18:00 - 19:00

Σ125

Aivalis Tolis

Prepare a marketing promotion plan & budget for your fashion label

EXERCISE (TEAM)

Wed 10 Apr 2019

15:00 - 17:00

Σ125

Aivalis Tolis
Team exercise: Present your marketing promotion & budget

EXERCISE (TEAM)

Wed 10 Apr 2019

17:00 - 19:00

Σ125

Aivalis Tolis

Fashion business strategy, plan & financials

LECTURE

Thu 11 Apr 2019

15:00 - 17:00

Σ125

Aivalis Tolis
Company contracts & GDPR.

LECTURE

Thu 11 Apr 2019

17:00 - 18:00

Σ125

Fashion innovative startups

LECTURE

Thu 11 Apr 2019

18:00 - 19:00

Σ125

Team exercise: Form a complete business plan for your fashion business

EXERCISE (TEAM)

Fri 12 Apr 2019

15:00 - 19:00

Σ125

Aivalis Tolis
Team exercise: Present your fashion business plan

PRESENTATION (TEAM)

Thu 18 Apr 2019

15:00 - 18:00

Σ125

Aivalis Tolis
Fashion business & marketing diploma summary & epilogue

LECTURE

Thu 18 Apr 2019

18:00 - 19:00

Σ125

Aivalis Tolis

Multiple choice online comprehension test

EXAM

Mon 22 Apr 2019

15:00 - 17:00

Σ125

Aivalis Tolis
Graduation & diplomas

NETWORKING

Mon 22 Apr 2019

17:00 - 19:00

Master Workshop Lab

Aivalis Tolis

Professional Diploma

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ασκήσεις και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed