Professional Diploma in Fashion Business & Marketing, Athens, Jan 2019

25 Basic & advanced

Fashion Industry & Ecosystem

4h

Fashion business & marketing diploma attendants registration

Networking
calendar-iconWednesday 30 January 2019 times-icon18:00 (1h) marker-iconMaster Workshop Lab

Fashion business & marketing diploma overview

Lecture
calendar-iconWednesday 30 January 2019 times-icon19:00 (1h) marker-iconΣ125

International fashion history, industry & trends forecasts

Lecture
calendar-iconWednesday 30 January 2019 times-icon20:00 (1h) marker-iconΣ125

International fashion segments (from haute couture to mass market)

Lecture
calendar-iconWednesday 30 January 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Style Positioning

8h

Getting creativity & inspiration for new fashion products or collections

Lecture
calendar-iconThursday 31 January 2019 times-icon18:00 (2h) marker-iconΣ125

Deciding fashion styling, orientation & creative direction

Lecture
calendar-iconThursday 31 January 2019 times-icon20:00 (2h) marker-iconΣ125

Set the creative direction your products or collections

Team exercise
calendar-iconWednesday 06 February 2019 times-icon18:00 (2h) marker-iconΣ125

Present the style of your products or collections

Teams presentations
calendar-iconWednesday 06 February 2019 times-icon20:00 (2h) marker-iconΣ125

Sourcing Fashion Products

4h

Sourcing fashion products (white & private label)

Lecture
calendar-iconThursday 07 February 2019 times-icon18:00 (2h) marker-iconΣ125

Trading apparel products

Lecture
calendar-iconThursday 07 February 2019 times-icon20:00 (1h) marker-iconΣ125

Trading footwear products

Lecture
calendar-iconThursday 07 February 2019 times-icon21:00 (1h) marker-iconΣ125

Producing Fashion Products

12h

Choosing cost-effective fabrics, textiles for your production

Lecture
calendar-iconWednesday 13 February 2019 times-icon18:00 (2h) marker-iconΣ125

Choosing cost-effective leathers for your production

Lecture
calendar-iconWednesday 13 February 2019 times-icon20:00 (1h) marker-iconΣ125

Choosing cost-effective buttons & parts for your production

Lecture
calendar-iconWednesday 13 February 2019 times-icon21:00 (1h) marker-iconΣ125

Managing fashion patterns design cost efficiently

Lecture
calendar-iconThursday 14 February 2019 times-icon18:00 (1h) marker-iconΣ125

Managing fashion tailoring cost efficiently

Lecture
calendar-iconThursday 14 February 2019 times-icon19:00 (1h) marker-iconΣ125

Fashion production plan & cost

Lecture
calendar-iconThursday 14 February 2019 times-icon20:00 (2h) marker-iconΣ125

Team exercise: Draft a fashion production plan & cost

Team exercise
calendar-iconFriday 15 February 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your fashion production plan & cost

Teams presentations
calendar-iconFriday 15 February 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Cost & Pricing

8h

Analyzing product costs

Lecture
calendar-iconWednesday 20 February 2019 times-icon18:00 (2h) marker-iconΣ125

Pricing for your products (retail & wholesale)

Lecture
calendar-iconWednesday 20 February 2019 times-icon20:00 (2h) marker-iconΣ125

Team exercise: Analyze cost and set the price of your fashion products

Team exercise
calendar-iconThursday 21 February 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your fashion products pricing strategy

Teams presentations
calendar-iconThursday 21 February 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Wholesale Distribution & Sales

4h

Organizing supply chain, logistics, stock & your inventory

Lecture
calendar-iconWednesday 27 February 2019 times-icon18:00 (2h) marker-iconΣ125

How sell products to international wholesale distributors or retailers

Lecture
calendar-iconWednesday 27 February 2019 times-icon20:00 (1h) marker-iconΣ125

How to distribute products using international show-rooms

Lecture
calendar-iconWednesday 27 February 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Retail & Online Distribution & Sales

9h

How to merchandise & sell your products via online marketplaces

Lecture
calendar-iconThursday 28 February 2019 times-icon18:00 (2h) marker-iconΣ125

Tutorial: How to merchandise & sell your products via Etsy online marketplace

Platform demonstration
calendar-iconThursday 28 February 2019 times-icon19:00 (1h) marker-iconΣ125

How to establish your own branded retail store internationally

Lecture
calendar-iconThursday 28 February 2019 times-icon20:00 (1h) marker-iconΣ125

How to improve the visual merchandising & in-store customer experience in your shop

Lecture
calendar-iconThursday 28 February 2019 times-icon21:00 (1h) marker-iconΣ125

How to design & develop a website for your fashion business

Lecture
calendar-iconFriday 01 March 2019 times-icon18:00 (2h) marker-iconΣ125

How to design, develop and manage an e-shop website for your fashion business

Lecture
calendar-iconFriday 01 March 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Branding

4h

Your fashion brand's positioning & branding

Lecture
calendar-iconWednesday 06 March 2019 times-icon18:00 (1h) marker-iconΣ125

Your fashion brand's communication strategy

Lecture
calendar-iconWednesday 06 March 2019 times-icon19:00 (1h) marker-iconΣ125

Your fashion brand's image & identity

Lecture
calendar-iconWednesday 06 March 2019 times-icon20:00 (1h) marker-iconΣ125

Your fashion brand's legal registration & trademark

Lecture
calendar-iconWednesday 06 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Market

4h

Multi-channel marketing across all customer's touchpoints

Lecture
calendar-iconThursday 07 March 2019 times-icon18:00 (1h) marker-iconΣ125

Your international targeted market

Lecture
calendar-iconThursday 07 March 2019 times-icon19:00 (1h) marker-iconΣ125

Your international competition

Lecture
calendar-iconThursday 07 March 2019 times-icon20:00 (1h) marker-iconΣ125

Your international target audience, buyer persona & customer journey

Lecture
calendar-iconThursday 07 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Audiovisual Content

4h

Managing casting & models

Lecture
calendar-iconFriday 08 March 2019 times-icon18:00 (1h) marker-iconΣ125

Fashion photoshooting fundamentals

Lecture
calendar-iconFriday 08 March 2019 times-icon19:00 (2h) marker-iconΣ125

Fashion video production fundamentals

Lecture
calendar-iconFriday 08 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Public Relations, Events & Shows

12h

Publicity with public relations, media relations & press office

Lecture
calendar-iconWednesday 13 March 2019 times-icon18:00 (2h) marker-iconΣ125

Managing reputation & crisis for fashion

Lecture
calendar-iconWednesday 13 March 2019 times-icon20:00 (1h) marker-iconΣ125

Participating in exhibitions & trade fairs to generate awareness & sales

Lecture
calendar-iconWednesday 13 March 2019 times-icon21:00 (1h) marker-iconΣ125

Participating in fashion weeks to generate awareness & sales

Lecture
calendar-iconThursday 14 March 2019 times-icon18:00 (2h) marker-iconΣ125

Organizing & planning your own fashion event & show

Lecture
calendar-iconThursday 14 March 2019 times-icon20:00 (2h) marker-iconΣ125

Team exercise: Plan a fashion event or show

Team exercise
calendar-iconFriday 15 March 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your fashion event plan

Teams presentations
calendar-iconFriday 15 March 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Media Promotion & Advertising

4h

Placing your fashion products on TV shows & movies for publicity

Lecture
calendar-iconWednesday 20 March 2019 times-icon18:00 (30m) marker-iconΣ125

Working with celebrities on TV shows for publicity

Lecture
calendar-iconWednesday 20 March 2019 times-icon18:30 (30m) marker-iconΣ125

Advertising on TV channels & shows

Lecture
calendar-iconWednesday 20 March 2019 times-icon19:00 (1h) marker-iconΣ125

Advertising on publishers (blogs, sites, magazines)

Lecture
calendar-iconWednesday 20 March 2019 times-icon20:00 (1h) marker-iconΣ125

Publishers editorials, advertorials & sponsorships

Lecture
calendar-iconWednesday 20 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Digital & Social Media Marketing & Advertising

24h

Social media marketing with Linkedin

Lecture
calendar-iconThursday 21 March 2019 times-icon18:00 (3h) marker-iconΣ125

Social media marketing with Pinterest

Lecture
calendar-iconThursday 21 March 2019 times-icon21:00 (1h) marker-iconΣ125

Social media marketing with Facebook

Lecture
calendar-iconFriday 22 March 2019 times-icon18:00 (2h) marker-iconΣ125

Social media marketing with Instagram

Lecture
calendar-iconFriday 22 March 2019 times-icon20:00 (1h) marker-iconΣ125

Social media marketing with YouTube

Lecture
calendar-iconFriday 22 March 2019 times-icon21:00 (1h) marker-iconΣ125

Social media posting

Lecture
calendar-iconWednesday 27 March 2019 times-icon18:00 (2h) marker-iconΣ125

Content marketing & blogging

Lecture
calendar-iconWednesday 27 March 2019 times-icon20:00 (1h) marker-iconΣ125

Influencer marketing

Lecture
calendar-iconWednesday 27 March 2019 times-icon21:00 (1h) marker-iconΣ125

Social media accounts setup

Lecture
calendar-iconThursday 28 March 2019 times-icon18:00 (1h) marker-iconΣ125

Personal exercise: Setup & customize your social media accounts

Personal exercise
calendar-iconThursday 28 March 2019 times-icon19:00 (3h) marker-iconΣ125

Advertising with Facebook & Instagram for awareness, visits, views & conversions

Lecture
calendar-iconFriday 29 March 2019 times-icon18:00 (2h) marker-iconΣ125

Advertising with Google Search for visits & conversions

Lecture
calendar-iconFriday 29 March 2019 times-icon20:00 (1h) marker-iconΣ125

Advertising with Google Display & YouTube for awareness & visits

Lecture
calendar-iconFriday 29 March 2019 times-icon21:00 (1h) marker-iconΣ125

Email marketing for awareness, sales & retention

Lecture
calendar-iconWednesday 03 April 2019 times-icon18:00 (1h) marker-iconΣ125

Monitoring your web site visitors with Google Analytics

Lecture
calendar-iconWednesday 03 April 2019 times-icon19:00 (1h) marker-iconΣ125

Monitoring your publicity with social media monitoring tools

Lecture
calendar-iconWednesday 03 April 2019 times-icon20:00 (1h) marker-iconΣ125

Marketing promotion strategy, plan & budget for fashion labels

Lecture
calendar-iconWednesday 03 April 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Marketing Strategy & Budget

4h

Prepare a marketing promotion plan & budget for your fashion label

Team exercise
calendar-iconWednesday 10 April 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your marketing promotion & budget

Team exercise
calendar-iconWednesday 10 April 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Business Management

4h

Fashion business strategy, plan & financials

Lecture
calendar-iconThursday 11 April 2019 times-icon18:00 (2h) marker-iconΣ125

Company contracts & GDPR.

Lecture
calendar-iconThursday 11 April 2019 times-icon20:00 (1h) marker-iconΣ125

Fashion innovative startups

Lecture
calendar-iconThursday 11 April 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Business Plan

8h

Team exercise: Form a complete business plan for your fashion business

Team exercise
calendar-iconFriday 12 April 2019 times-icon18:00 (4h) marker-iconΣ125

Team exercise: Present your fashion business plan

Teams presentations
calendar-iconThursday 18 April 2019 times-icon18:00 (3h) marker-iconΣ125

Fashion business & marketing diploma summary & epilogue

Lecture
calendar-iconThursday 18 April 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Exams & Graduation

4h

Multiple choice online comprehension test

Exam
calendar-iconMonday 22 April 2019 times-icon18:00 (2h) marker-iconΣ125

Graduation & diplomas

Networking
calendar-iconMonday 22 April 2019 times-icon20:00 (2h) marker-iconMaster Workshop Lab

Ethel

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

Sofia

Sofia Aivalis

Fashion Designer, Ilavia.

Tina

Tina Alamanou

Managing Director, Whatever Works.

Konstantinos

Konstantinos Androutsos

Head of Digital, GIM.

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yiorgos

Yiorgos Eleftheriades

Fashion Designer , Yiorgos Eleftheriades.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Pimi

Pimi Fasoula

Marketing Manager , Alpha TV.

Tigran

Tigran Hakobyan

Head of Digital, Darkpony .

Stratis

Stratis Kas

Photographer, Stratis Kas.

Tonia

Tonia Kazakou

CEO, Gianna Kazakou Business Group.

Ioanna

Ioanna Kourbela

Managing Director, Ioanna Kourbela.

Anna

Anna Linou Argyri

Deputy Commercial Director, Attica Media Group.

Kostis

Kostis Mamasis

Chief Executive Officer, .

Panagiotis

Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.

Eleni

Eleni Metaxa

Head of Visual Merchandising , Forever 21.

Isaak

Isaak Mourouzidis

Fashion Production Manager, Continental Company.

Michael

Michael Pandos

Fashion Director,

Ilias

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Maria

Maria Papathanasiou Arones

Managing Director, Outstand Communications.

Panos

Panos Patronidis

Chief Commercial Officer, Funky Buddha.

Alexandra

Alexandra Polymenakou

Managing Director, AP ShowRoom.

Korina

Korina Provelengiou

Commercial Manager, ΑPOELLA, Luxury Fashion Stores.

Maria

Maria Rerra

Head of Digital , Kessaris.

Katia

Katia Trakada

Fashion Consultant , Elvina Textile.

Stamatina

Stamatina Tsimtsili

Journalist, Alpha TV .

Alexandra

Alexandra Varla

Senior Associate, Zoulovits - Kontogeorgou Law Firm.

George

George Yiannakakos

Business Development Manager, Ioanna Kourbela.