EQF 5+
Training in the class
121 hours

Professional Diploma in Fashion Business & Marketing, Athens, Jan 2019

EQF 5+ Training in the class 121 hours
25 Basic & advanced

Fashion Industry & Ecosystem

Fashion business & marketing diploma attendants registration

Networking event
calendar-iconWednesday 30 January 2019 times-icon18:00 (1h) marker-iconMaster Workshop Lab

Fashion business & marketing diploma overview

Lecture
calendar-iconWednesday 30 January 2019 times-icon19:00 (1h) marker-iconΣ125

International fashion history, industry & trends forecasts

Lecture
calendar-iconWednesday 30 January 2019 times-icon20:00 (1h) marker-iconΣ125

International fashion segments (from haute couture to mass market)

Lecture
calendar-iconWednesday 30 January 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Style Positioning

Getting creativity & inspiration for new fashion products or collections

Lecture
calendar-iconThursday 31 January 2019 times-icon18:00 (2h) marker-iconΣ125

Deciding fashion styling, orientation & creative direction

Lecture
calendar-iconThursday 31 January 2019 times-icon20:00 (2h) marker-iconΣ125

Set the creative direction your products or collections

Team Exercise
calendar-iconWednesday 06 February 2019 times-icon18:00 (2h) marker-iconΣ125

Present the style of your products or collections

Presentation
calendar-iconWednesday 06 February 2019 times-icon20:00 (2h) marker-iconΣ125

Sourcing Fashion Products

Sourcing fashion products (white & private label)

Lecture
calendar-iconThursday 07 February 2019 times-icon18:00 (2h) marker-iconΣ125

Trading apparel products

Lecture
calendar-iconThursday 07 February 2019 times-icon20:00 (1h) marker-iconΣ125

Trading footwear products

Lecture
calendar-iconThursday 07 February 2019 times-icon21:00 (1h) marker-iconΣ125

Producing Fashion Products

Choosing cost-effective fabrics, textiles for your production

Lecture
calendar-iconWednesday 13 February 2019 times-icon18:00 (2h) marker-iconΣ125

Choosing cost-effective leathers for your production

Lecture
calendar-iconWednesday 13 February 2019 times-icon20:00 (1h) marker-iconΣ125

Choosing cost-effective buttons & parts for your production

Lecture
calendar-iconWednesday 13 February 2019 times-icon21:00 (1h) marker-iconΣ125

Managing fashion patterns design cost efficiently

Lecture
calendar-iconThursday 14 February 2019 times-icon18:00 (1h) marker-iconΣ125

Managing fashion tailoring cost efficiently

Lecture
calendar-iconThursday 14 February 2019 times-icon19:00 (1h) marker-iconΣ125

Fashion production plan & cost

Lecture
calendar-iconThursday 14 February 2019 times-icon20:00 (2h) marker-iconΣ125

Team exercise: Draft a fashion production plan & cost

Team Exercise
calendar-iconFriday 15 February 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your fashion production plan & cost

Presentation
calendar-iconFriday 15 February 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Cost & Pricing

Analyzing product costs

Lecture
calendar-iconWednesday 20 February 2019 times-icon18:00 (2h) marker-iconΣ125

Pricing for your products (retail & wholesale)

Lecture
calendar-iconWednesday 20 February 2019 times-icon20:00 (2h) marker-iconΣ125

Team exercise: Analyze cost and set the price of your fashion products

Team Exercise
calendar-iconThursday 21 February 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your fashion products pricing strategy

Presentation
calendar-iconThursday 21 February 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Wholesale Distribution & Sales

Organizing supply chain, logistics, stock & your inventory

Lecture
calendar-iconWednesday 27 February 2019 times-icon18:00 (2h) marker-iconΣ125

How sell products to international wholesale distributors or retailers

Lecture
calendar-iconWednesday 27 February 2019 times-icon20:00 (1h) marker-iconΣ125

How to distribute products using international show-rooms

Lecture
calendar-iconWednesday 27 February 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Retail & Online Distribution & Sales

How to merchandise & sell your products via online marketplaces

Lecture
calendar-iconThursday 28 February 2019 times-icon18:00 (2h) marker-iconΣ125

Tutorial: How to merchandise & sell your products via Etsy online marketplace

Tutorial
calendar-iconThursday 28 February 2019 times-icon19:00 (1h) marker-iconΣ125

How to establish your own branded retail store internationally

Lecture
calendar-iconThursday 28 February 2019 times-icon20:00 (1h) marker-iconΣ125

How to improve the visual merchandising & in-store customer experience in your shop

Lecture
calendar-iconThursday 28 February 2019 times-icon21:00 (1h) marker-iconΣ125

How to design & develop a website for your fashion business

Lecture
calendar-iconFriday 01 March 2019 times-icon18:00 (2h) marker-iconΣ125

How to design, develop and manage an e-shop website for your fashion business

Lecture
calendar-iconFriday 01 March 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Branding

Your fashion brand's positioning & branding

Lecture
calendar-iconWednesday 06 March 2019 times-icon18:00 (1h) marker-iconΣ125

Your fashion brand's communication strategy

Lecture
calendar-iconWednesday 06 March 2019 times-icon19:00 (1h) marker-iconΣ125

Your fashion brand's image & identity

Lecture
calendar-iconWednesday 06 March 2019 times-icon20:00 (1h) marker-iconΣ125

Your fashion brand's legal registration & trademark

Lecture
calendar-iconWednesday 06 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Market

Multi-channel marketing across all customer's touchpoints

Lecture
calendar-iconThursday 07 March 2019 times-icon18:00 (1h) marker-iconΣ125

Your international targeted market

Lecture
calendar-iconThursday 07 March 2019 times-icon19:00 (1h) marker-iconΣ125

Your international competition

Lecture
calendar-iconThursday 07 March 2019 times-icon20:00 (1h) marker-iconΣ125

Your international target audience, buyer persona & customer journey

Lecture
calendar-iconThursday 07 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Audiovisual Content

Managing casting & models

Lecture
calendar-iconFriday 08 March 2019 times-icon18:00 (1h) marker-iconΣ125

Fashion photoshooting fundamentals

Lecture
calendar-iconFriday 08 March 2019 times-icon19:00 (2h) marker-iconΣ125

Fashion video production fundamentals

Lecture
calendar-iconFriday 08 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Public Relations, Events & Shows

Publicity with public relations, media relations & press office

Lecture
calendar-iconWednesday 13 March 2019 times-icon18:00 (2h) marker-iconΣ125

Managing reputation & crisis for fashion

Lecture
calendar-iconWednesday 13 March 2019 times-icon20:00 (1h) marker-iconΣ125

Participating in exhibitions & trade fairs to generate awareness & sales

Lecture
calendar-iconWednesday 13 March 2019 times-icon21:00 (1h) marker-iconΣ125

Participating in fashion weeks to generate awareness & sales

Lecture
calendar-iconThursday 14 March 2019 times-icon18:00 (2h) marker-iconΣ125

Organizing & planning your own fashion event & show

Lecture
calendar-iconThursday 14 March 2019 times-icon20:00 (2h) marker-iconΣ125

Team exercise: Plan a fashion event or show

Team Exercise
calendar-iconFriday 15 March 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your fashion event plan

Presentation
calendar-iconFriday 15 March 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Media Promotion & Advertising

Placing your fashion products on TV shows & movies for publicity

Lecture
calendar-iconWednesday 20 March 2019 times-icon18:00 (30m) marker-iconΣ125

Working with celebrities on TV shows for publicity

Lecture
calendar-iconWednesday 20 March 2019 times-icon18:30 (30m) marker-iconΣ125

Advertising on TV channels & shows

Lecture
calendar-iconWednesday 20 March 2019 times-icon19:00 (1h) marker-iconΣ125

Advertising on publishers (blogs, sites, magazines)

Lecture
calendar-iconWednesday 20 March 2019 times-icon20:00 (1h) marker-iconΣ125

Publishers editorials, advertorials & sponsorships

Lecture
calendar-iconWednesday 20 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Digital & Social Media Marketing & Advertising

Social media marketing with Linkedin

Lecture
calendar-iconThursday 21 March 2019 times-icon18:00 (3h) marker-iconΣ125

Social media marketing with Pinterest

Lecture
calendar-iconThursday 21 March 2019 times-icon21:00 (1h) marker-iconΣ125

Social media marketing with Facebook

Lecture
calendar-iconFriday 22 March 2019 times-icon18:00 (2h) marker-iconΣ125

Social media marketing with Instagram

Lecture
calendar-iconFriday 22 March 2019 times-icon20:00 (1h) marker-iconΣ125

Social media marketing with YouTube

Lecture
calendar-iconFriday 22 March 2019 times-icon21:00 (1h) marker-iconΣ125

Social media posting

Lecture
calendar-iconWednesday 27 March 2019 times-icon18:00 (2h) marker-iconΣ125

Content marketing & blogging

Lecture
calendar-iconWednesday 27 March 2019 times-icon20:00 (1h) marker-iconΣ125

Influencer marketing

Lecture
calendar-iconWednesday 27 March 2019 times-icon21:00 (1h) marker-iconΣ125

Social media accounts setup

Lecture
calendar-iconThursday 28 March 2019 times-icon18:00 (1h) marker-iconΣ125

Personal exercise: Setup & customize your social media accounts

Hands-on
calendar-iconThursday 28 March 2019 times-icon19:00 (3h) marker-iconΣ125

Advertising with Facebook & Instagram for awareness, visits, views & conversions

Lecture
calendar-iconFriday 29 March 2019 times-icon18:00 (2h) marker-iconΣ125

Advertising with Google Search for visits & conversions

Lecture
calendar-iconFriday 29 March 2019 times-icon20:00 (1h) marker-iconΣ125

Advertising with Google Display & YouTube for awareness & visits

Lecture
calendar-iconFriday 29 March 2019 times-icon21:00 (1h) marker-iconΣ125

Email marketing for awareness, sales & retention

Lecture
calendar-iconWednesday 03 April 2019 times-icon18:00 (1h) marker-iconΣ125

Monitoring your web site visitors with Google Analytics

Lecture
calendar-iconWednesday 03 April 2019 times-icon19:00 (1h) marker-iconΣ125

Monitoring your publicity with social media monitoring tools

Lecture
calendar-iconWednesday 03 April 2019 times-icon20:00 (1h) marker-iconΣ125

Marketing promotion strategy, plan & budget for fashion labels

Lecture
calendar-iconWednesday 03 April 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Marketing Strategy & Budget

Prepare a marketing promotion plan & budget for your fashion label

Team Exercise
calendar-iconWednesday 10 April 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your marketing promotion & budget

Team Exercise
calendar-iconWednesday 10 April 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Business Management

Fashion business strategy, plan & financials

Lecture
calendar-iconThursday 11 April 2019 times-icon18:00 (2h) marker-iconΣ125

Company contracts & GDPR.

Lecture
calendar-iconThursday 11 April 2019 times-icon20:00 (1h) marker-iconΣ125

Fashion innovative startups

Lecture
calendar-iconThursday 11 April 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Business Plan

Team exercise: Form a complete business plan for your fashion business

Team Exercise
calendar-iconFriday 12 April 2019 times-icon18:00 (4h) marker-iconΣ125

Team exercise: Present your fashion business plan

Presentation
calendar-iconThursday 18 April 2019 times-icon18:00 (3h) marker-iconΣ125

Fashion business & marketing diploma summary & epilogue

Lecture
calendar-iconThursday 18 April 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Exams & Graduation

Multiple choice online comprehension test

Final Exam
calendar-iconMonday 22 April 2019 times-icon18:00 (2h) marker-iconΣ125

Graduation & diplomas

Networking event
calendar-iconMonday 22 April 2019 times-icon20:00 (2h) marker-iconMaster Workshop Lab

Ethel

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Sofia

Sofia Aivalis

Fashion Designer, Ilavia.

Tina

Tina Alamanou

Managing Director, Whatever Works.

Konstantinos

Konstantinos Androutsos

Head of Digital, GIM.

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yiorgos

Yiorgos Eleftheriades

Fashion Designer , Yiorgos Eleftheriades.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Pimi

Pimi Fasoula

Marketing Manager , Alpha TV.

Tigran

Tigran Hakobyan

Head of Digital, Darkpony .

Stratis

Stratis Kas

Photographer, Stratis Kas.

Tonia

Tonia Kazakou

CEO, Gianna Kazakou Business Group.

Ioanna

Ioanna Kourbela

Managing Director, Ioanna Kourbela.

Anna

Anna Linou Argyri

Deputy Commercial Director, Attica Media Group.

Kostis

Kostis Mamasis

Chief Executive Officer, .

Panagiotis

Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.

Eleni

Eleni Metaxa

Head of Visual Merchandising , Forever 21.

Isaak

Isaak Mourouzidis

Fashion Production Manager, Continental Company.

Michael

Michael Pandos

Fashion Director,

Ilias

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Maria

Maria Papathanasiou Arones

Managing Director, Outstand Communications.

Panos

Panos Patronidis

Chief Commercial Officer, Funky Buddha.

Alexandra

Alexandra Polymenakou

Managing Director, AP ShowRoom.

Korina

Korina Provelengiou

Commercial Manager, ΑPOELLA, Luxury Fashion Stores.

Maria

Maria Rerra

Head of Digital , Kessaris.

Katia

Katia Trakada

Fashion Consultant , Elvina Textile.

Stamatina

Stamatina Tsimtsili

Journalist, Alpha TV .

Alexandra

Alexandra Varla

Senior Associate, Zoulovits - Kontogeorgou Law Firm.

George

George Yiannakakos

Business Development Manager, Ioanna Kourbela.

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

Yes. You can enroll even 1 day before the kick-off event if there are available tickets. But sometimes, our tickets are sold out way before our kick-off day, so you should be aware of the the available tickets left in order to not miss your spot at our course.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

 

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

During our course, a laptop is good to have in order to keep up with all lectures/live tutorials or personal exercises. We always provide free wi-fi access and power supply for all attendants. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do your in-class courses have exams? Do I get a certification?

Yes, you take exams at the last day of our course when you complete your training. In order to be successful & eligible for your certification you need to have a grade of at least 70% in your exam score. If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

 

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Students who do not pass the exams receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: