Professional Diploma in Fashion Business & Marketing, Athens, Jan 2019

Fashion Industry & Ecosystem

Fashion business & marketing diploma attendants registration

Networking event
Wednesday 30 January 2019 18:00 (1h) Master Workshop Lab

Fashion business & marketing diploma overview

Lecture
Wednesday 30 January 2019 19:00 (1h) Σ125

International fashion history, industry & trends forecasts

Lecture
Wednesday 30 January 2019 20:00 (1h) Σ125

International fashion segments (from haute couture to mass market)

Lecture
Wednesday 30 January 2019 21:00 (1h) Σ125

Fashion Style Positioning

Getting creativity & inspiration for new fashion products or collections

Lecture
Thursday 31 January 2019 18:00 (2h) Σ125

Deciding fashion styling, orientation & creative direction

Lecture
Thursday 31 January 2019 20:00 (2h) Σ125

Set the creative direction your products or collections

Team Exercise
Wednesday 06 February 2019 18:00 (2h) Σ125

Present the style of your products or collections

Presentation
Wednesday 06 February 2019 20:00 (2h) Σ125

Sourcing Fashion Products

Sourcing fashion products (white & private label)

Lecture
Thursday 07 February 2019 18:00 (2h) Σ125

Trading apparel products

Lecture
Thursday 07 February 2019 20:00 (1h) Σ125

Trading footwear products

Lecture
Thursday 07 February 2019 21:00 (1h) Σ125

Producing Fashion Products

Choosing cost-effective fabrics, textiles for your production

Lecture
Wednesday 13 February 2019 18:00 (2h) Σ125

Choosing cost-effective leathers for your production

Lecture
Wednesday 13 February 2019 20:00 (1h) Σ125

Choosing cost-effective buttons & parts for your production

Lecture
Wednesday 13 February 2019 21:00 (1h) Σ125

Managing fashion patterns design cost efficiently

Lecture
Thursday 14 February 2019 18:00 (1h) Σ125

Managing fashion tailoring cost efficiently

Lecture
Thursday 14 February 2019 19:00 (1h) Σ125

Fashion production plan & cost

Lecture
Thursday 14 February 2019 20:00 (2h) Σ125

Team exercise: Draft a fashion production plan & cost

Team Exercise
Friday 15 February 2019 18:00 (2h) Σ125

Team exercise: Present your fashion production plan & cost

Presentation
Friday 15 February 2019 20:00 (2h) Σ125

Fashion Cost & Pricing

Analyzing product costs

Lecture
Wednesday 20 February 2019 18:00 (2h) Σ125

Pricing for your products (retail & wholesale)

Lecture
Wednesday 20 February 2019 20:00 (2h) Σ125

Team exercise: Analyze cost and set the price of your fashion products

Team Exercise
Thursday 21 February 2019 18:00 (2h) Σ125

Team exercise: Present your fashion products pricing strategy

Presentation
Thursday 21 February 2019 20:00 (2h) Σ125

Fashion Wholesale Distribution & Sales

Organizing supply chain, logistics, stock & your inventory

Lecture
Wednesday 27 February 2019 18:00 (2h) Σ125

How sell products to international wholesale distributors or retailers

Lecture
Wednesday 27 February 2019 20:00 (1h) Σ125

How to distribute products using international show-rooms

Lecture
Wednesday 27 February 2019 21:00 (1h) Σ125

Fashion Retail & Online Distribution & Sales

How to merchandise & sell your products via online marketplaces

Lecture
Thursday 28 February 2019 18:00 (2h) Σ125

Tutorial: How to merchandise & sell your products via Etsy online marketplace

Tutorial
Thursday 28 February 2019 19:00 (1h) Σ125

How to establish your own branded retail store internationally

Lecture
Thursday 28 February 2019 20:00 (1h) Σ125

How to improve the visual merchandising & in-store customer experience in your shop

Lecture
Thursday 28 February 2019 21:00 (1h) Σ125

How to design & develop a website for your fashion business

Lecture
Friday 01 March 2019 18:00 (2h) Σ125

How to design, develop and manage an e-shop website for your fashion business

Lecture
Friday 01 March 2019 20:00 (2h) Σ125

Fashion Branding

Your fashion brand's positioning & branding

Lecture
Wednesday 06 March 2019 18:00 (1h) Σ125

Your fashion brand's communication strategy

Lecture
Wednesday 06 March 2019 19:00 (1h) Σ125

Your fashion brand's image & identity

Lecture
Wednesday 06 March 2019 20:00 (1h) Σ125

Your fashion brand's legal registration & trademark

Lecture
Wednesday 06 March 2019 21:00 (1h) Σ125

Fashion Market

Multi-channel marketing across all customer's touchpoints

Lecture
Thursday 07 March 2019 18:00 (1h) Σ125

Your international targeted market

Lecture
Thursday 07 March 2019 19:00 (1h) Σ125

Your international competition

Lecture
Thursday 07 March 2019 20:00 (1h) Σ125

Your international target audience, buyer persona & customer journey

Lecture
Thursday 07 March 2019 21:00 (1h) Σ125

Fashion Audiovisual Content

Managing casting & models

Lecture
Friday 08 March 2019 18:00 (1h) Σ125

Fashion photoshooting fundamentals

Lecture
Friday 08 March 2019 19:00 (2h) Σ125

Fashion video production fundamentals

Lecture
Friday 08 March 2019 21:00 (1h) Σ125

Fashion Public Relations, Events & Shows

Publicity with public relations, media relations & press office

Lecture
Wednesday 13 March 2019 18:00 (2h) Σ125

Managing reputation & crisis for fashion

Lecture
Wednesday 13 March 2019 20:00 (1h) Σ125

Participating in exhibitions & trade fairs to generate awareness & sales

Lecture
Wednesday 13 March 2019 21:00 (1h) Σ125

Participating in fashion weeks to generate awareness & sales

Lecture
Thursday 14 March 2019 18:00 (2h) Σ125

Organizing & planning your own fashion event & show

Lecture
Thursday 14 March 2019 20:00 (2h) Σ125

Team exercise: Plan a fashion event or show

Team Exercise
Friday 15 March 2019 18:00 (2h) Σ125

Team exercise: Present your fashion event plan

Presentation
Friday 15 March 2019 20:00 (2h) Σ125

Fashion Media Promotion & Advertising

Placing your fashion products on TV shows & movies for publicity

Lecture
Wednesday 20 March 2019 18:00 (30m) Σ125

Working with celebrities on TV shows for publicity

Lecture
Wednesday 20 March 2019 18:30 (30m) Σ125

Advertising on TV channels & shows

Lecture
Wednesday 20 March 2019 19:00 (1h) Σ125

Advertising on publishers (blogs, sites, magazines)

Lecture
Wednesday 20 March 2019 20:00 (1h) Σ125

Publishers editorials, advertorials & sponsorships

Lecture
Wednesday 20 March 2019 21:00 (1h) Σ125

Fashion Digital & Social Media Marketing & Advertising

Social media marketing with Linkedin

Lecture
Thursday 21 March 2019 18:00 (3h) Σ125

Social media marketing with Pinterest

Lecture
Thursday 21 March 2019 21:00 (1h) Σ125

Social media marketing with Facebook

Lecture
Friday 22 March 2019 18:00 (2h) Σ125

Social media marketing with Instagram

Lecture
Friday 22 March 2019 20:00 (1h) Σ125

Social media marketing with YouTube

Lecture
Friday 22 March 2019 21:00 (1h) Σ125

Social media posting

Lecture
Wednesday 27 March 2019 18:00 (2h) Σ125

Content marketing & blogging

Lecture
Wednesday 27 March 2019 20:00 (1h) Σ125

Influencer marketing

Lecture
Wednesday 27 March 2019 21:00 (1h) Σ125

Social media accounts setup

Lecture
Thursday 28 March 2019 18:00 (1h) Σ125

Personal exercise: Setup & customize your social media accounts

Hands-on
Thursday 28 March 2019 19:00 (3h) Σ125

Advertising with Facebook & Instagram for awareness, visits, views & conversions

Lecture
Friday 29 March 2019 18:00 (2h) Σ125

Advertising with Google Search for visits & conversions

Lecture
Friday 29 March 2019 20:00 (1h) Σ125

Advertising with Google Display & YouTube for awareness & visits

Lecture
Friday 29 March 2019 21:00 (1h) Σ125

Email marketing for awareness, sales & retention

Lecture
Wednesday 03 April 2019 18:00 (1h) Σ125

Monitoring your web site visitors with Google Analytics

Lecture
Wednesday 03 April 2019 19:00 (1h) Σ125

Monitoring your publicity with social media monitoring tools

Lecture
Wednesday 03 April 2019 20:00 (1h) Σ125

Marketing promotion strategy, plan & budget for fashion labels

Lecture
Wednesday 03 April 2019 21:00 (1h) Σ125

Fashion Marketing Strategy & Budget

Prepare a marketing promotion plan & budget for your fashion label

Team Exercise
Wednesday 10 April 2019 18:00 (2h) Σ125

Team exercise: Present your marketing promotion & budget

Team Exercise
Wednesday 10 April 2019 20:00 (2h) Σ125

Fashion Business Management

Fashion business strategy, plan & financials

Lecture
Thursday 11 April 2019 18:00 (2h) Σ125

Company contracts & GDPR.

Lecture
Thursday 11 April 2019 20:00 (1h) Σ125

Fashion innovative startups

Lecture
Thursday 11 April 2019 21:00 (1h) Σ125

Fashion Business Plan

Team exercise: Form a complete business plan for your fashion business

Team Exercise
Friday 12 April 2019 18:00 (4h) Σ125

Team exercise: Present your fashion business plan

Presentation
Thursday 18 April 2019 18:00 (3h) Σ125

Fashion business & marketing diploma summary & epilogue

Lecture
Thursday 18 April 2019 21:00 (1h) Σ125

Fashion Exams & Graduation

Multiple choice online comprehension test

Final Exam
Monday 22 April 2019 18:00 (2h) Σ125

Graduation & diplomas

Networking event
Monday 22 April 2019 20:00 (2h) Master Workshop Lab

Ethel

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Sofia

Sofia Aivalis

Fashion Designer, Ilavia.

Tina

Tina Alamanou

Managing Director, Whatever Works.

Konstantinos

Konstantinos Androutsos

Head of Digital, GIM.

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yiorgos

Yiorgos Eleftheriades

Fashion Designer , Yiorgos Eleftheriades.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Pimi

Pimi Fasoula

Marketing Manager , Alpha TV.

Tigran

Tigran Hakobyan

Head of Digital, Darkpony .

Stratis

Stratis Kas

Photographer, Stratis Kas.

Tonia

Tonia Kazakou

CEO, Gianna Kazakou Business Group.

Ioanna

Ioanna Kourbela

Managing Director, Ioanna Kourbela.

Anna

Anna Linou Argyri

Deputy Commercial Director, Attica Media Group.

Kostis

Kostis Mamasis

Chief Executive Officer, .

Panagiotis

Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.

Eleni

Eleni Metaxa

Head of Visual Merchandising , Forever 21.

Isaak

Isaak Mourouzidis

Fashion Production Manager, Continental Company.

Michael

Michael Pandos

Fashion Director,

Ilias

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Maria

Maria Papathanasiou Arones

Managing Director, Outstand Communications.

Panos

Panos Patronidis

Chief Commercial Officer, Funky Buddha.

Alexandra

Alexandra Polymenakou

Managing Director, AP ShowRoom.

Korina

Korina Provelengiou

Commercial Manager, ΑPOELLA, Luxury Fashion Stores.

Maria

Maria Rerra

Head of Digital , Kessaris.

Katia

Katia Trakada

Fashion Consultant , Elvina Textile.

Stamatina

Stamatina Tsimtsili

Journalist, Alpha TV .

Alexandra

Alexandra Varla

Senior Associate, Zoulovits - Kontogeorgou Law Firm.

George

George Yiannakakos

Business Development Manager, Ioanna Kourbela.

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

Is there a deadline to my enrollment?

Yes. You can enroll even 1 day before the kick-off event if there are available tickets.

But sometimes, our tickets are sold out way before our kick-off day, so you should be aware of the the available tickets left in order to not miss your spot at our course.

What is the difference between this in-class course and your e-learning masterclass?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

Τhe differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.x. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

During our course, a laptop is good to have in order to keep up with all lectures/live tutorials or personal exercises. We always provide free wi-fi access and power supply for all attendants. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning).

Certification

Do I get a certification?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma. Students who do not pass the exams receive a certificate of completion.

Do your courses have exams? What if I fail?

Yes, you take exams on the last day of our course when you complete your training. In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score. If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Can I download & share my certification?

Yes, you can download your diploma or certification through your account, after completing the examination. You can also share it on LinkedIn through your account in just one click. 

What does my certification writes on it?

Here is a sample of our professional diplomas: [IMAGE]

Is the certification recognized in the marketplace?

We hold one of the best reports in the market both in Greece and in Europe. The biggest agencies & brands consider our education excellent, as we create professionals that could immediately hire. The professional diplomas we provide are recognized as the most valid on the market, as they are given only after examinations. Conclusively, we are awarded as the best digital marketing course in Greece every year since 2016 for our material, education & quality.

After the course

Can I have access to the teaching material after I complete a course?

Yes, you can gain acces through our annual subscription program for our alumni. You are given access to all our videos & written material (PDFs) for a year, with just 199 euros.

You can have more information on the Knowcrunch Elite page.

What skills do I gain after completing your courses?

This course is not just about understanding and it is not, by any means, strictly theoretical. It is about being able to implement and thrive in your market. After successfully completing this course you will be able to understand the web & social media consumer behaviours & decisions, and compare & leverage all digital & social media channels & tools in your work. Specifically: 

• Draft complete digital & social media strategies & action plans with a detailed budget (content marketing strategy, SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy)

• Include digital & social media campaigns & tools into your communication & media mix Implement anything

• Find, evaluate and manage digital & social media service providers & partners

• Execute your strategies through a project structure, with milestones, deliverables and KPIs

• Increase conversions, generate more sales while reducing your expenses & budget spending

• Hire digital & social media executives and understand their terminology and skills Measure & evaluate results

• Monitor & optimize the impact of your digital performance and effectiveness • Report all your digital & social media results, activities and KPIs Offer & sell services to others

• Start selling digital & social media services to your clients as a freelance professional

• Include digital & social media services in your business & revenue model for your company

Which are the positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

• Strategy & Sales positions

• Digital & Social Media PR/Marketing/Sales Manager or Consultant

• Digital & Social Media Head or Director Operational positions

• E-Commerce & E-shop Manager or Consultant

• Content Marketing Manager or Freelancer

• Social Media Marketing Manager or Freelancer

• Search Engine Optimization (SEO) Manager or Consultant

• Google Advertising (SEM) Manager or Consultant

• Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Consultant

• Premium Display Advertising Manager or Consultant (or Planner or Buyer)

• Affiliate Advertising Manager or Consultant (or Planner or Buyer)

• Messaging & Automation (mobile & email) Manager or Consultant

• Growth Hacker or Growth Marketer

• Performance Marketing Manager or Consultant

• Monitoring & Analytics Manager or Consultant

• Social Media Insights & Analytics Manager or Consultant Academic positions

• Digital & Social Media Trainer or Instructor

Can I find a job through Knowcrunch?

Our course is structured so that you can immediately apply what you learn. Our graduates are fully trained and can directly cope with a junior or senior job. We have an 82% absorption rate of our graduates from the market. At the same time, we are constantly posting job positions to our graduates through our online alumni group on Facebook in which everyone participates. We are constantly by the side of our students & we deal with the development of each one personally, especially after graduation, to help them thrive.

Can I apply for other optional certifications after I successfully complete one of Knowcrunch’s courses?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free of charge)

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

Please check all our upcoming events in this city .

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