Professional Diploma in Fashion Business & Marketing, Athens, Jan 2019

25 Basic & advanced

Fashion Industry & Ecosystem

Fashion business & marketing diploma attendants registration

Networking event
calendar-iconWednesday 30 January 2019 times-icon18:00 (1h) marker-iconMaster Workshop Lab

Fashion business & marketing diploma overview

Lecture
calendar-iconWednesday 30 January 2019 times-icon19:00 (1h) marker-iconΣ125

International fashion history, industry & trends forecasts

Lecture
calendar-iconWednesday 30 January 2019 times-icon20:00 (1h) marker-iconΣ125

International fashion segments (from haute couture to mass market)

Lecture
calendar-iconWednesday 30 January 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Style Positioning

Getting creativity & inspiration for new fashion products or collections

Lecture
calendar-iconThursday 31 January 2019 times-icon18:00 (2h) marker-iconΣ125

Deciding fashion styling, orientation & creative direction

Lecture
calendar-iconThursday 31 January 2019 times-icon20:00 (2h) marker-iconΣ125

Set the creative direction your products or collections

Team Exercise
calendar-iconWednesday 06 February 2019 times-icon18:00 (2h) marker-iconΣ125

Present the style of your products or collections

Presentation
calendar-iconWednesday 06 February 2019 times-icon20:00 (2h) marker-iconΣ125

Sourcing Fashion Products

Sourcing fashion products (white & private label)

Lecture
calendar-iconThursday 07 February 2019 times-icon18:00 (2h) marker-iconΣ125

Trading apparel products

Lecture
calendar-iconThursday 07 February 2019 times-icon20:00 (1h) marker-iconΣ125

Trading footwear products

Lecture
calendar-iconThursday 07 February 2019 times-icon21:00 (1h) marker-iconΣ125

Producing Fashion Products

Choosing cost-effective fabrics, textiles for your production

Lecture
calendar-iconWednesday 13 February 2019 times-icon18:00 (2h) marker-iconΣ125

Choosing cost-effective leathers for your production

Lecture
calendar-iconWednesday 13 February 2019 times-icon20:00 (1h) marker-iconΣ125

Choosing cost-effective buttons & parts for your production

Lecture
calendar-iconWednesday 13 February 2019 times-icon21:00 (1h) marker-iconΣ125

Managing fashion patterns design cost efficiently

Lecture
calendar-iconThursday 14 February 2019 times-icon18:00 (1h) marker-iconΣ125

Managing fashion tailoring cost efficiently

Lecture
calendar-iconThursday 14 February 2019 times-icon19:00 (1h) marker-iconΣ125

Fashion production plan & cost

Lecture
calendar-iconThursday 14 February 2019 times-icon20:00 (2h) marker-iconΣ125

Team exercise: Draft a fashion production plan & cost

Team Exercise
calendar-iconFriday 15 February 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your fashion production plan & cost

Presentation
calendar-iconFriday 15 February 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Cost & Pricing

Analyzing product costs

Lecture
calendar-iconWednesday 20 February 2019 times-icon18:00 (2h) marker-iconΣ125

Pricing for your products (retail & wholesale)

Lecture
calendar-iconWednesday 20 February 2019 times-icon20:00 (2h) marker-iconΣ125

Team exercise: Analyze cost and set the price of your fashion products

Team Exercise
calendar-iconThursday 21 February 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your fashion products pricing strategy

Presentation
calendar-iconThursday 21 February 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Wholesale Distribution & Sales

Organizing supply chain, logistics, stock & your inventory

Lecture
calendar-iconWednesday 27 February 2019 times-icon18:00 (2h) marker-iconΣ125

How sell products to international wholesale distributors or retailers

Lecture
calendar-iconWednesday 27 February 2019 times-icon20:00 (1h) marker-iconΣ125

How to distribute products using international show-rooms

Lecture
calendar-iconWednesday 27 February 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Retail & Online Distribution & Sales

How to merchandise & sell your products via online marketplaces

Lecture
calendar-iconThursday 28 February 2019 times-icon18:00 (2h) marker-iconΣ125

Tutorial: How to merchandise & sell your products via Etsy online marketplace

Tutorial
calendar-iconThursday 28 February 2019 times-icon19:00 (1h) marker-iconΣ125

How to establish your own branded retail store internationally

Lecture
calendar-iconThursday 28 February 2019 times-icon20:00 (1h) marker-iconΣ125

How to improve the visual merchandising & in-store customer experience in your shop

Lecture
calendar-iconThursday 28 February 2019 times-icon21:00 (1h) marker-iconΣ125

How to design & develop a website for your fashion business

Lecture
calendar-iconFriday 01 March 2019 times-icon18:00 (2h) marker-iconΣ125

How to design, develop and manage an e-shop website for your fashion business

Lecture
calendar-iconFriday 01 March 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Branding

Your fashion brand's positioning & branding

Lecture
calendar-iconWednesday 06 March 2019 times-icon18:00 (1h) marker-iconΣ125

Your fashion brand's communication strategy

Lecture
calendar-iconWednesday 06 March 2019 times-icon19:00 (1h) marker-iconΣ125

Your fashion brand's image & identity

Lecture
calendar-iconWednesday 06 March 2019 times-icon20:00 (1h) marker-iconΣ125

Your fashion brand's legal registration & trademark

Lecture
calendar-iconWednesday 06 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Market

Multi-channel marketing across all customer's touchpoints

Lecture
calendar-iconThursday 07 March 2019 times-icon18:00 (1h) marker-iconΣ125

Your international targeted market

Lecture
calendar-iconThursday 07 March 2019 times-icon19:00 (1h) marker-iconΣ125

Your international competition

Lecture
calendar-iconThursday 07 March 2019 times-icon20:00 (1h) marker-iconΣ125

Your international target audience, buyer persona & customer journey

Lecture
calendar-iconThursday 07 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Audiovisual Content

Managing casting & models

Lecture
calendar-iconFriday 08 March 2019 times-icon18:00 (1h) marker-iconΣ125

Fashion photoshooting fundamentals

Lecture
calendar-iconFriday 08 March 2019 times-icon19:00 (2h) marker-iconΣ125

Fashion video production fundamentals

Lecture
calendar-iconFriday 08 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Public Relations, Events & Shows

Publicity with public relations, media relations & press office

Lecture
calendar-iconWednesday 13 March 2019 times-icon18:00 (2h) marker-iconΣ125

Managing reputation & crisis for fashion

Lecture
calendar-iconWednesday 13 March 2019 times-icon20:00 (1h) marker-iconΣ125

Participating in exhibitions & trade fairs to generate awareness & sales

Lecture
calendar-iconWednesday 13 March 2019 times-icon21:00 (1h) marker-iconΣ125

Participating in fashion weeks to generate awareness & sales

Lecture
calendar-iconThursday 14 March 2019 times-icon18:00 (2h) marker-iconΣ125

Organizing & planning your own fashion event & show

Lecture
calendar-iconThursday 14 March 2019 times-icon20:00 (2h) marker-iconΣ125

Team exercise: Plan a fashion event or show

Team Exercise
calendar-iconFriday 15 March 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your fashion event plan

Presentation
calendar-iconFriday 15 March 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Media Promotion & Advertising

Placing your fashion products on TV shows & movies for publicity

Lecture
calendar-iconWednesday 20 March 2019 times-icon18:00 (30m) marker-iconΣ125

Working with celebrities on TV shows for publicity

Lecture
calendar-iconWednesday 20 March 2019 times-icon18:30 (30m) marker-iconΣ125

Advertising on TV channels & shows

Lecture
calendar-iconWednesday 20 March 2019 times-icon19:00 (1h) marker-iconΣ125

Advertising on publishers (blogs, sites, magazines)

Lecture
calendar-iconWednesday 20 March 2019 times-icon20:00 (1h) marker-iconΣ125

Publishers editorials, advertorials & sponsorships

Lecture
calendar-iconWednesday 20 March 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Digital & Social Media Marketing & Advertising

Social media marketing with Linkedin

Lecture
calendar-iconThursday 21 March 2019 times-icon18:00 (3h) marker-iconΣ125

Social media marketing with Pinterest

Lecture
calendar-iconThursday 21 March 2019 times-icon21:00 (1h) marker-iconΣ125

Social media marketing with Facebook

Lecture
calendar-iconFriday 22 March 2019 times-icon18:00 (2h) marker-iconΣ125

Social media marketing with Instagram

Lecture
calendar-iconFriday 22 March 2019 times-icon20:00 (1h) marker-iconΣ125

Social media marketing with YouTube

Lecture
calendar-iconFriday 22 March 2019 times-icon21:00 (1h) marker-iconΣ125

Social media posting

Lecture
calendar-iconWednesday 27 March 2019 times-icon18:00 (2h) marker-iconΣ125

Content marketing & blogging

Lecture
calendar-iconWednesday 27 March 2019 times-icon20:00 (1h) marker-iconΣ125

Influencer marketing

Lecture
calendar-iconWednesday 27 March 2019 times-icon21:00 (1h) marker-iconΣ125

Social media accounts setup

Lecture
calendar-iconThursday 28 March 2019 times-icon18:00 (1h) marker-iconΣ125

Personal exercise: Setup & customize your social media accounts

Hands-on
calendar-iconThursday 28 March 2019 times-icon19:00 (3h) marker-iconΣ125

Advertising with Facebook & Instagram for awareness, visits, views & conversions

Lecture
calendar-iconFriday 29 March 2019 times-icon18:00 (2h) marker-iconΣ125

Advertising with Google Search for visits & conversions

Lecture
calendar-iconFriday 29 March 2019 times-icon20:00 (1h) marker-iconΣ125

Advertising with Google Display & YouTube for awareness & visits

Lecture
calendar-iconFriday 29 March 2019 times-icon21:00 (1h) marker-iconΣ125

Email marketing for awareness, sales & retention

Lecture
calendar-iconWednesday 03 April 2019 times-icon18:00 (1h) marker-iconΣ125

Monitoring your web site visitors with Google Analytics

Lecture
calendar-iconWednesday 03 April 2019 times-icon19:00 (1h) marker-iconΣ125

Monitoring your publicity with social media monitoring tools

Lecture
calendar-iconWednesday 03 April 2019 times-icon20:00 (1h) marker-iconΣ125

Marketing promotion strategy, plan & budget for fashion labels

Lecture
calendar-iconWednesday 03 April 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Marketing Strategy & Budget

Prepare a marketing promotion plan & budget for your fashion label

Team Exercise
calendar-iconWednesday 10 April 2019 times-icon18:00 (2h) marker-iconΣ125

Team exercise: Present your marketing promotion & budget

Team Exercise
calendar-iconWednesday 10 April 2019 times-icon20:00 (2h) marker-iconΣ125

Fashion Business Management

Fashion business strategy, plan & financials

Lecture
calendar-iconThursday 11 April 2019 times-icon18:00 (2h) marker-iconΣ125

Company contracts & GDPR.

Lecture
calendar-iconThursday 11 April 2019 times-icon20:00 (1h) marker-iconΣ125

Fashion innovative startups

Lecture
calendar-iconThursday 11 April 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Business Plan

Team exercise: Form a complete business plan for your fashion business

Team Exercise
calendar-iconFriday 12 April 2019 times-icon18:00 (4h) marker-iconΣ125

Team exercise: Present your fashion business plan

Presentation
calendar-iconThursday 18 April 2019 times-icon18:00 (3h) marker-iconΣ125

Fashion business & marketing diploma summary & epilogue

Lecture
calendar-iconThursday 18 April 2019 times-icon21:00 (1h) marker-iconΣ125

Fashion Exams & Graduation

Multiple choice online comprehension test

Final Exam
calendar-iconMonday 22 April 2019 times-icon18:00 (2h) marker-iconΣ125

Graduation & diplomas

Networking event
calendar-iconMonday 22 April 2019 times-icon20:00 (2h) marker-iconMaster Workshop Lab

Ethel

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

Sofia

Sofia Aivalis

Fashion Designer, Ilavia.

Tina

Tina Alamanou

Managing Director, Whatever Works.

Konstantinos

Konstantinos Androutsos

Head of Digital, GIM.

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Yiorgos

Yiorgos Eleftheriades

Fashion Designer , Yiorgos Eleftheriades.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Pimi

Pimi Fasoula

Marketing Manager , Alpha TV.

Tigran

Tigran Hakobyan

Head of Digital, Darkpony .

Stratis

Stratis Kas

Photographer, Stratis Kas.

Tonia

Tonia Kazakou

CEO, Gianna Kazakou Business Group.

Ioanna

Ioanna Kourbela

Managing Director, Ioanna Kourbela.

Anna

Anna Linou Argyri

Deputy Commercial Director, Attica Media Group.

Kostis

Kostis Mamasis

Chief Executive Officer, .

Panagiotis

Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.

Eleni

Eleni Metaxa

Head of Visual Merchandising , Forever 21.

Isaak

Isaak Mourouzidis

Fashion Production Manager, Continental Company.

Michael

Michael Pandos

Fashion Director,

Ilias

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Maria

Maria Papathanasiou Arones

Managing Director, Outstand Communications.

Panos

Panos Patronidis

Chief Commercial Officer, Funky Buddha.

Alexandra

Alexandra Polymenakou

Managing Director, AP ShowRoom.

Korina

Korina Provelengiou

Commercial Manager, ΑPOELLA, Luxury Fashion Stores.

Maria

Maria Rerra

Head of Digital , Kessaris.

Katia

Katia Trakada

Fashion Consultant , Elvina Textile.

Stamatina

Stamatina Tsimtsili

Journalist, Alpha TV .

Alexandra

Alexandra Varla

Senior Associate, Zoulovits - Kontogeorgou Law Firm.

George

George Yiannakakos

Business Development Manager, Ioanna Kourbela.

Before the course

Is there a specific enrollment deadline for this course in this particular city?

The only deadline is the kick-off day of the course and of course upon availability of seats/tickets. However, it is important to note that our tickets can sell out months or days before the kick-off day. Therefore, it is advisable to ensure you secure/book your seat the earliest possible and do not miss out on the opportunity to participate in the course.

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our courses taking place in a classroom we offer refunds in case of cancellation. You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Certification

Do your in-class courses have exams?

Our Masterclass in Digital & Social Media Marketing in Athens or Thessaloniki (in a classroom) includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma.

On the other hand, students who do not pass the exams in Athens or Thessaloniki (in a classroom) will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at the next available course in Athens or Thessaloniki.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.