EQF 5+
Training in the class
94 hours

Professional Diploma in Digital & Social Media, Athens, Jan 2018

EQF 5+ Training in the class 94 hours
1815 Basic & advanced

Digital marketing mindset

Students welcome and registration

Networking event
calendar-iconWednesday 10 January 2018 times-icon17:00 (1h) marker-iconStudents Lounge

Course overview

calendar-iconWednesday 10 January 2018 times-icon18:00 (1h) marker-iconAUDITORIUM

The customer journey

calendar-iconWednesday 10 January 2018 times-icon19:00 (1h) marker-iconAuditorium

The digital marketing fundamentals

calendar-iconWednesday 10 January 2018 times-icon20:00 (1h) marker-iconAuditorium

The customer funnel

calendar-iconWednesday 10 January 2018 times-icon21:00 (1h) marker-iconAUDITORIUM

Websites & landing pages

Website landing pages conversion rate optimization

calendar-iconThursday 11 January 2018 times-icon18:00 (1h) marker-iconAUDITORIUM

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

calendar-iconWednesday 17 January 2018 times-icon20:00 (2h) marker-iconAUDITORIUM

Search engine optimization (SEO) - off site/page

Link building

calendar-iconThursday 18 January 2018 times-icon18:00 (4h) marker-iconAUDITORIUM

Search engine optimization (SEO) - on site/page

The search engines & search engine optimization

calendar-iconFriday 19 January 2018 times-icon19:00 (2h) marker-iconAUDITORIUM

Content optimization for search engines

calendar-iconWednesday 24 January 2018 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Technical optimization for search engines

calendar-iconWednesday 24 January 2018 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media platforms

How to create and use a Facebook Page

calendar-iconWednesday 31 January 2018 times-icon18:00 (2h) marker-iconAUDITORIUM

How to create and use a YouTube channel

calendar-iconThursday 01 February 2018 times-icon19:00 (1h) marker-iconAUDITORIUM

How to create and use a Google My Business location

calendar-iconFriday 02 February 2018 times-icon18:00 (30m) marker-iconAUDITORIUM

How to create and use an Instagram business profile

calendar-iconFriday 02 February 2018 times-icon18:30 (30m) marker-iconAUDITORIUM

How to create and use a Pinterest business account

calendar-iconFriday 02 February 2018 times-icon19:00 (30m) marker-iconAUDITORIUM

How to create and use a LinkedIn personal profile and CV

calendar-iconFriday 02 February 2018 times-icon21:00 (30m) marker-iconAUDITORIUM

Social media marketing strategy

The social media marketing

calendar-iconWednesday 07 February 2018 times-icon18:00 (4h) marker-iconAUDITORIUM

Social media accounts

calendar-iconThursday 08 February 2018 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media marketing strategy workshop

Present the social media posts

calendar-iconFriday 09 February 2018 times-icon18:00 (2h) marker-iconAUDITORIUM

Prepare different social media posts for a brand

Team Exercise
calendar-iconFriday 09 February 2018 times-icon20:00 (2h) marker-iconAUDITORIUM

Email & mobile marketing strategy

How to use Apifon.com mobile marketing platform

calendar-iconWednesday 14 February 2018 times-icon19:00 (1h) marker-iconAUDITORIUM

Data & marketing automation

calendar-iconThursday 15 February 2018 times-icon18:00 (2h) marker-iconAUDITORIUM

E-mail marketing campaigns & metrics

calendar-iconThursday 15 February 2018 times-icon21:00 (1h) marker-iconAUDITORIUM

Digital advertising channels & platforms

Affiliate advertising campaigns (marketing)

calendar-iconWednesday 21 February 2018 times-icon18:00 (4h) marker-iconAuditorium

Premium display advertising campaigns

calendar-iconThursday 22 February 2018 times-icon18:00 (4h) marker-iconAUDITORIUM

Facebook & Instagram advertising audiences

calendar-iconFriday 23 February 2018 times-icon18:00 (4h) marker-iconAUDITORIUM

Facebook & Instagram advertising tags

calendar-iconWednesday 28 February 2018 times-icon18:00 (4h) marker-iconAUDITORIUM

Digital advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconWednesday 07 March 2018 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Present your digital media plan

calendar-iconWednesday 07 March 2018 times-icon20:00 (2h) marker-iconAUDITORIUM

Monitoring digital marketing metrics

How to use Google Analytics 4 to monitor your acquisition sources

calendar-iconThursday 08 March 2018 times-icon18:00 (4h) marker-iconAUDITORIUM

How to use Google Analytics 4 to monitor your engagement

calendar-iconFriday 09 March 2018 times-icon18:00 (1h) marker-iconAUDITORIUM

Reporting digital marketing results

How to use Google Data Studio to design and share reports with your clients

calendar-iconFriday 09 March 2018 times-icon20:00 (1h) marker-iconAUDITORIUM

Digital marketing strategy on a funnel

How to make a digital marketing funnel step-by-step

calendar-iconWednesday 14 March 2018 times-icon20:00 (1h) marker-iconAUDITORIUM

Complete digital marketing strategy & budget

How to research the market & competition for a digital marketing strategy

calendar-iconWednesday 21 March 2018 times-icon20:00 (1h) marker-iconFACULTY LOUNGE

A digital marketing strategy

calendar-iconSaturday 24 March 2018 times-icon10:00 (6h) marker-iconFACULTY LOUNGE

Complete digital marketing strategy & budget workshop

Present your digital and social media strategy

calendar-iconSaturday 24 March 2018 times-icon16:00 (2h) marker-iconAUDITORIUM

Digital marketing job positions

Finding a job in digital marketing industry

calendar-iconWednesday 28 March 2018 times-icon18:00 (1h) marker-iconAuditorium

Digital marketing services

Offering digital marketing services & running an agency

calendar-iconWednesday 28 March 2018 times-icon20:00 (1h) marker-iconAuditorium

Course summary & epilogue

calendar-iconWednesday 28 March 2018 times-icon21:00 (1h) marker-iconAUDITORIUM

Exams & graduation

Final exams

Final Exam
calendar-iconFriday 30 March 2018 times-icon18:30 (2h) marker-iconComputer Lab 1st floor

Graduation ceremony

Networking event
calendar-iconFriday 30 March 2018 times-icon20:30 (1.5h) marker-iconDeipnosofistirion


Tolis Aivalis

Managing Partner, AIVAL.COM.


Anna Barouxi

Marketing & Communications Manager, Think Digital Group.


Katerina Diamantaki

Assistant Professor, Deree - American College of Greece.


Yannis Elpidis

Managing Partner, Darkpony Digital.


Panos Ladas

Chief Executive Officer, On.marketing.


Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.


Ilias Pantelopoulos

Managing Director, MRM MCCANN.


Angelos Papaioannidis

Managing Partner, Moneytized.


Melina Politi

Social Media Manager, Liquid Media.


Maria Rerra

Head of Digital , Kessaris.


Konstantinos Stroumpakis

CEO, Apifon.


Nikolas Zartaloudis

Digital Marketing Consultant, City Never Sleeps.

The American College of Greece campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece

Directions to ACG campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.


The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information


The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online


We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

Yes. You can enroll even 1 day before the kick-off event if there are available tickets. But sometimes, our tickets are sold out way before our kick-off day, so you should be aware of the the available tickets left in order to not miss your spot at our course.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification


The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:


• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

During our course, a laptop is good to have in order to keep up with all lectures/live tutorials or personal exercises. We always provide free wi-fi access and power supply for all attendants. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.


Do your in-class courses have exams? Do I get a certification?

Yes, you take exams at the last day of our course when you complete your training. In order to be successful & eligible for your certification you need to have a grade of at least 70% in your exam score. If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.


Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Students who do not pass the exams receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: