Professional Certificate
Live webinar courses
27 hours

V&O - Professional Corporate Training - Group 2

Professional Certificate Live webinar courses 27 hours

Step-by-step topics

Digital Marketing & Communication Mindset

The digital marketing & PR tactics

Lecture
Thursday 29 September 2022 14:30 (2h) ZOOM PLATFORM

Digital Marketing URLs & UTMs for PR

How to work on UTMs strategy for your links before your PR campaigns

Lecture
Thursday 06 October 2022 14:30 (1h) ZOOM PLATFORM

How to monitor UTM information of your visitors in Google Analytics

Lecture
Thursday 06 October 2022 15:30 (30m) ZOOM PLATFORM

How to work with URL shorteners

Lecture
Thursday 06 October 2022 16:00 (30m) ZOOM PLATFORM

Workshop: Digital Marketing URLs & UTMs

Create tailored URLs & UTMs for a specific PR brief

Lecture
Thursday 13 October 2022 14:30 (2h) ZOOM PLATFORM

Content Research for PR

How to find ideas for your PR content with tools

Lecture
Thursday 20 October 2022 14:30 (30m) ZOOM PLATFORM

How to research keywords for your PR content with tools

Lecture
Thursday 20 October 2022 15:00 (30m) ZOOM PLATFORM

Content Production for PR

How to write search engine optimized articles for your blog

Lecture
Thursday 20 October 2022 15:30 (1h) ZOOM PLATFORM

How to produce & distribute audio podcasts

Lecture
Thursday 27 October 2022 14:30 (1h) ZOOM PLATFORM

How to use Canva.com to design different graphics

Lecture
Thursday 27 October 2022 15:30 (30m) ZOOM PLATFORM

How to use Lumen5.com to produce video explainers

Lecture
Thursday 27 October 2022 16:00 (30m) ZOOM PLATFORM

Content Marketing & Communication Strategy

How to form a content marketing strategy and calendar

Lecture
Thursday 03 November 2022 14:30 (1h) ZOOM PLATFORM

How to establish media relations and distribute and promote your content in different channels

Lecture
Thursday 03 November 2022 15:30 (1h) ZOOM PLATFORM

How to establish media relations and distribute and promote your content in different channels (CONT.)

Lecture
Thursday 10 November 2022 14:30 (2h) ZOOM PLATFORM

Search Engine Optimization (S.E.O.) - Off-Site PR

How to generate links on the web and social media back to your website

Lecture
Thursday 17 November 2022 14:30 (2h) ZOOM PLATFORM

Social Media Marketing & Communication Strategy

How to use Hootsuite.com mashup tool to listen to what people post

Lecture
Thursday 24 November 2022 14:30 (30m) ZOOM PLATFORM

How to respond to trends and people's posts with live marketing

Lecture
Thursday 24 November 2022 15:00 (30m) ZOOM PLATFORM

How to respond to customer reviews, messages and questions

Lecture
Thursday 24 November 2022 15:30 (30m) ZOOM PLATFORM

How to respond to complaints and manage crisis

Lecture
Thursday 24 November 2022 16:00 (30m) ZOOM PLATFORM

How to evaluate social media marketing results

Lecture
Thursday 24 November 2022 16:30 (30m) ZOOM PLATFORM

Influencer Marketing & Communication Strategy

How to work with influencers and brand ambassadors

Lecture
Thursday 01 December 2022 14:30 (2h) ZOOM PLATFORM

How to use Sussurus influencer marketing tool

Lecture
Thursday 01 December 2022 16:30 (30m) ZOOM PLATFORM

How to use Upfluence influencer marketing tool

Lecture
Thursday 01 December 2022 17:00 (30m) ZOOM PLATFORM

Digital PR & Reputation Strategy

How to integrate digital tools & channels into PR activities

Lecture
Thursday 08 December 2022 14:30 (2h) ZOOM PLATFORM

How to use PaloPro to monitor your PR activities

Lecture
Thursday 08 December 2022 16:30 (1h) ZOOM PLATFORM

Monitoring Digital PR Metrics

How to use Google Analytics 3 to monitor your visitors & visit sources from PR activities

Lecture
Thursday 15 December 2022 14:30 (1h) ZOOM PLATFORM

How to use Google Analytics 4 to monitor your visitors & visit sources from PR activities

Lecture
Thursday 15 December 2022 15:30 (1h) ZOOM PLATFORM

Professional instructors

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

George

George Kalantzis

Managing Director, re-wize.

Natassa

Natassa Manitsa

Media & Communication Manager, Express Publishing.

Nano

Nano Papaioannou

Digital Content Manager, Copyartist.

Lina

Lina Stoumpou

Co-founder, CMO, Susurrus.

Panayiotis

Panayiotis Tsantilas

Founder & CEO, Palo.

Frequent questions & answers about the course

Before enrolling

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between this in-class course and your e-learning masterclass?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

Τhe differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

Prices & payments

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning).

After the course

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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G-app Registration

This event is only for students who have a special coupon by the Germanos G-app.