Advanced Digital Marketing Strategy, June 2024, Thessaloniki & Zoom

44 students also took this course
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Total hours

14

of full interactive sessions

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Dates

10-11-12 June 2024


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Days & time

Monday, Tuesday & Wednesday 18:00 - 22:00  


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Language

Lectures & presentations in Greek (στα Ελληνικά)


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Certification

You get a Professional Certificate


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Attendants

44

students also took this course


About our digital marketing strategy course in Thessaloniki & via Zoom

Syllabus

This advanced training program is addressed only to experienced marketers. It is designed to elevate your understanding of digital marketing strategy & performance marketing strategy. Throughout the course, you will be presented with a series of valuable tactics, hacks, and KPIs that will equip you with the necessary skills to thrive in the field of performance marketing. Our team of 3 market c-level experts will guide you through each module, step by step by presentating succesful and unsuccesul case studies.

Education in a classroom and via Zoom

This crash course is conducted in a classroom (in Thessaloniki) and also live streamed in a virtual class (ZOOM).  

Award-winning education

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital marketing strategy training

Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • harness the full potential of the digital marketing funnel
  • leverage effective tactics in the digital marketing funnel
  • measure performance with precision
  • visualize your strategies
  • execute performance campaigns that consistently deliver exceptional results, driving growth and success in the digital realm

Benefits of obtaining our digital marketing strategy education

Start your career as a digital marketing strategist now

The benefits of obtaining a digital marketing strategy education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and afterwards so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

Syllabus Manager

Tolis Aivalis

A full digital marketing strategy curriculum

Course overview

1h

Students welcome and registration

Networking
calendar-iconMonday 10 June 2024 times-icon17:00 (30m) marker-iconTHE MET HOTEL - SIROCCO HALL

Course overview

Platform demonstration
calendar-iconMonday 10 June 2024 times-icon17:30 (30m) marker-iconTHE MET HOTEL - SIROCCO HALL

Digital marketing strategy & performance on a funnel

4h

Digital marketing tactics on a funnel

Lecture
calendar-iconMonday 10 June 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Digital marketing customer journey & funnel

Lecture
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Digital marketing metrics for the funnel

Lecture
calendar-iconMonday 10 June 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Digital marketing creatives & productions for the funnel

Lecture
calendar-iconMonday 10 June 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Digital marketing & performance tactics case studies

4h

Performance campaigns and results

Lecture
calendar-iconTuesday 11 June 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Performance campaigns and creatives

Lecture
calendar-iconTuesday 11 June 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Performance campaigns and targeting

Lecture
calendar-iconTuesday 11 June 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Performance campaigns and tactics

Lecture
calendar-iconTuesday 11 June 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Advanced techniques & performance tips for campaigns

4h

Meta ads creatives (carousel, videos, collection, catalogue) & custom audiences (lookalike, engagement, lists)

Lecture
calendar-iconWednesday 12 June 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Meta ads competition research, attribution models, performance-based placements

Lecture
calendar-iconWednesday 12 June 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Google ads alerts, season budget change, zombie products scripts

Lecture
calendar-iconWednesday 12 June 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Google ads Keyword planner, Forecast Planner, auction Insights, remarketing, assets A/B testing)

Lecture
calendar-iconWednesday 12 June 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Course summary

0h

Course summary

Lecture
calendar-iconWednesday 12 June 2024 times-icon22:00 (30m) marker-iconTHE MET HOTEL - SIROCCO HALL

A course is only as good as the people who teach you

Training location in Thessaloniki

The MET Hotel

26is Oktovriou 48, 54627, Thessaloniki


Training takes place in: Ostria or Sirocco or Zephyros Room (-1 Floor). Please check schedule. 

Directions to MET Hotel: You can use our free shuttle bus transfer from and to the Aristotle Central Square.

Frequently asked questions & answers for Athens

Before the course

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Is there a specific enrollment deadline for this course in this particular city?

The only deadline is the kick-off day of the course and of course upon availability of seats/tickets. However, it is important to note that our tickets can sell out months or days before the kick-off day. Therefore, it is advisable to ensure you secure/book your seat the earliest possible and do not miss out on the opportunity to participate in the course.

Prices & payments

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Can I cancel? If yes, until when? Do I get a refund?

For our courses taking place in a classroom we offer refunds in case of cancellation. You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in installments).

During the training

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

Training presentations & bonus material for all courses

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Yes. Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. Overall, there are six (6) substantial assignments throughout our courses that provide hands-on learning opportunities.

Classroom courses

In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.

Video on demand e-learning courses

In our video on demand e-learning courses, participants engage in the exercises individually.

 

Certification

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.

 

Is the certification recognized in the industry?

We are proud to hold a prominent position in the market, both in Greece and across Europe, with an outstanding reputation. Our education is highly regarded by major agencies and renowned brands, as we consistently produce professionals who are readily employable. The professional diplomas we offer are widely recognized as the most reputable in the industry. They are only awarded upon successful completion of rigorous examinations, ensuring their validity and credibility. As a testament to our commitment to excellence, we have been honored several times as the best digital marketing course every year since 2015. This recognition reflects the exceptional quality of our course materials, education approach, and overall commitment to delivering a superior learning experience.

Do your in-class courses have exams?

Our Masterclass in Digital & Social Media Marketing in Athens or Thessaloniki (in a classroom) includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma.

On the other hand, students who do not pass the exams in Athens or Thessaloniki (in a classroom) will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at the next available course in Athens or Thessaloniki.

After the course

Is there an official alumni community I can be part of?

Certainly! The Knowcrunch Official Alumni.

All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

Yes. The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 98% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

What skills do I gain after completing your courses?

Our courses go beyond mere understanding and are not solely focused on theoretical knowledge. They are designed to empower you to implement strategies and excel in your market. Upon successful completion of our courses, you will gain the ability to comprehend web and social media consumer behaviors and decisions. You will also be equipped to compare and leverage various digital and social media channels and tools in your professional work. The specific benefits you can expect depend on the course you choose:

Plan and strategize:

Develop comprehensive digital and social media strategies and action plans, including budgeting details for content marketing, SEO, social media management, performance and advertising strategies.

Integrate digital and social media campaigns and tools into your communication and media mix.

Implement effectively:

Identify, assess, and manage digital and social media service providers and partners.

Execute your strategies using a structured project approach, including milestones, deliverables, and key performance indicators (KPIs).

Increase conversions, generate more sales, and optimize budget spending.

Gain the knowledge to hire and effectively communicate with digital and social media executives.

Measure and evaluate results:

Monitor and optimize the impact of your digital performance and effectiveness.

Create reports on your digital and social media results, activities, and KPIs.

Offer and sell services:

Start offering digital and social media services as a freelance professional to clients.

Incorporate digital and social media services into your business model and revenue streams for your company.

Our courses aim to equip you with the skills and knowledge necessary to thrive in the digital landscape, allowing you to strategically plan, successfully implement, measure outcomes, and offer valuable services in the realm of digital and social media.

Which are the positions I would be able to work for?

After successfully completing our courses you will be able to upgrade your work skills or apply for new job positions such as:

  • Digital Marketing Manager or Freelancer
  • E-Commerce Manager or Freelancer
  • Content Marketing Manager or Freelancer
  • Social Media Marketing Manager or Freelancer
  • Search Engine Optimization (SEO) Manager or Freelancer
  • Google Advertising Manager or Freelancer
  • Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Freelancer (Performance)
  • Premium Display Advertising Manager or Freelancer (Planner or Buyer)
  • Affiliate Advertising Manager or Freelancer (Planner or Buyer)
  • Email & Mobile Marketing Manager or Freelancer
  • Growth Marketing (Hacking) Manager or Freelancer
  • Digital Marketing Analytics Manager or Freelancer

Can Knowcrunch help me to find a job?

Our course is designed in a way that enables you to promptly put into practice what you have learned. Our graduates undergo comprehensive training, equipping them to competently handle junior or senior positions. We boast a 95% employment rate for our graduates in the job market. Simultaneously, we consistently post job openings for our graduates through our active online alumni group on Facebook, where everyone participates. We remain continuously available to support our students, providing personalized attention to each individual, particularly after graduation, in order to assist them in thriving.

Does this course prepare me to take additional international accreditations?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)