About our digital marketing strategy course in Thessaloniki & via Zoom

Syllabus

This advanced training program is addressed only to experienced marketers. It is designed to elevate your understanding of digital marketing strategy & performance marketing strategy. Throughout the course, you will be presented with a series of valuable tactics, hacks, and KPIs that will equip you with the necessary skills to thrive in the field of performance marketing. Our team of 3 market c-level experts will guide you through each module, step by step by presentating succesful and unsuccesul case studies.

Education in a classroom and via Zoom

This crash course is conducted in a classroom (in Thessaloniki) and also live streamed in a virtual class (ZOOM).  

Award-winning education

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital marketing strategy training

Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • check style="display:contents"> style="display:contents"> harness the full potential of the digital marketing funnel
  • check style="display:contents"> style="display:contents"> leverage effective tactics in the digital marketing funnel
  • check style="display:contents"> style="display:contents"> measure performance with precision
  • check style="display:contents"> style="display:contents"> visualize your strategies
  • check style="display:contents"> style="display:contents"> execute performance campaigns that consistently deliver exceptional results, driving growth and success in the digital realm

Benefits of obtaining our digital marketing strategy education

Start your career as a digital marketing strategist now

The benefits of obtaining a digital marketing strategy education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and afterwards so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

Start your career as

Performance Marketer

Strategic Planner

Performance Marketer

A performance marketer is a data-driven professional who focuses on driving measurable results, such as leads, sales, and ROAS, through paid advertising channels like Google Ads, Meta, LinkedIn, TikTok and more. This role is typically T-shaped (possessing a broad understanding of the marketing funnel with a deep specialty in specific ad platforms) or V-shaped (combining expertise in media buying, conversion rate optimization, and advanced data analytics). Because their work directly impacts a company's bottom line, these professionals are in high demand for specialized roles within brands/agencies or as high-value independent freelancers.

 

The average annual gross salaries in the USA: entry-level positions, from $50,000 mid-level positions, from $75,000 senior-level positions: from $135,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €35,000 mid-level, from €58,000 senior-level, from €95,000 In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €18,000 mid-level, from €35,000 senior-level, from €60,000 and the freelancers start from €35 per hour.

Course content

13h14 lessons

Students welcome and registration

NETWORKING

Mon 10 Jun 2024

14:00 - 14:30

THE MET HOTEL - SIROCCO HALL

Aivalis Tolis
Course overview

PLATFORM DEMONSTRATION

Mon 10 Jun 2024

14:30 - 15:00

THE MET HOTEL - SIROCCO HALL

Aivalis Tolis

Digital marketing tactics on a funnel

LECTURE

Mon 10 Jun 2024

15:00 - 16:00

THE MET HOTEL - SIROCCO HALL

Aivalis Tolis
Digital marketing customer journey & funnel

LECTURE

Mon 10 Jun 2024

16:00 - 17:00

THE MET HOTEL - SIROCCO HALL

Aivalis Tolis
Digital marketing metrics for the funnel

LECTURE

Mon 10 Jun 2024

17:00 - 18:00

THE MET HOTEL - SIROCCO HALL

Aivalis Tolis
Digital marketing creatives & productions for the funnel

LECTURE

Mon 10 Jun 2024

18:00 - 19:00

THE MET HOTEL - SIROCCO HALL

Aivalis Tolis

Performance campaigns and results

LECTURE

Tue 11 Jun 2024

15:00 - 16:00

THE MET HOTEL - SIROCCO HALL

Xydas Nikos
Performance campaigns and creatives

LECTURE

Tue 11 Jun 2024

16:00 - 17:00

THE MET HOTEL - SIROCCO HALL

Xydas Nikos
Performance campaigns and targeting

LECTURE

Tue 11 Jun 2024

17:00 - 18:00

THE MET HOTEL - SIROCCO HALL

Xydas Nikos
Performance campaigns and tactics

LECTURE

Tue 11 Jun 2024

18:00 - 19:00

THE MET HOTEL - SIROCCO HALL

Xydas Nikos

Meta ads creatives (carousel, videos, collection, catalog) & custom audiences (lookalike, engagement, lists)

LECTURE

Wed 12 Jun 2024

15:00 - 16:00

THE MET HOTEL - SIROCCO HALL

Kallaras Vassilis
Meta ads competition research, attribution models, performance-based placements

LECTURE

Wed 12 Jun 2024

16:00 - 17:00

THE MET HOTEL - SIROCCO HALL

Kallaras Vassilis
Google ads alerts, season budget change, zombie products scripts

LECTURE

Wed 12 Jun 2024

17:00 - 18:00

THE MET HOTEL - SIROCCO HALL

Kallaras Vassilis
Google ads Keyword planner, Forecast Planner, auction Insights, remarketing, assets A/B testing)

LECTURE

Wed 12 Jun 2024

18:00 - 19:00

THE MET HOTEL - SIROCCO HALL

Kallaras Vassilis

Certificate of Completion

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ομαδικές εργασίες και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed