Certificate in Advanced Social Media Marketing, Athens, Oct 2018

31 Advanced

Social media accounts

9h

Social media management certificate attendants registration

Networking
calendar-iconThursday 25 October 2018 times-icon17:00 (1h) marker-iconFACULTY LOUNGE

Certificate in advanced social media management welcome & overview

Lecture
calendar-iconThursday 25 October 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Social media management compared to other digital marketing channels

Lecture
calendar-iconThursday 25 October 2018 times-icon19:00 (1h) marker-icon6TH AUDITORIUM

Social media accounts (setup, roles, settings)

Lecture
calendar-iconThursday 25 October 2018 times-icon20:00 (1h) marker-icon6TH AUDITORIUM

Social media accounts advanced (claiming, merging, verification)

Lecture
calendar-iconThursday 25 October 2018 times-icon20:00 (1h) marker-icon6TH AUDITORIUM

Create, customize and fill in different social media accounts

Personal exercise
calendar-iconFriday 26 October 2018 times-icon18:00 (4h) marker-icon6TH AUDITORIUM

Social media posts

20h

Copywriting essentials for great social media posts

Lecture
calendar-iconWednesday 31 October 2018 times-icon18:00 (2h) marker-icon6TH AUDITORIUM

Copywriting in Greek

Personal exercise
calendar-iconWednesday 31 October 2018 times-icon20:00 (1h) marker-icon6TH AUDITORIUM

Copywriting in English

Personal exercise
calendar-iconWednesday 31 October 2018 times-icon21:00 (1h) marker-icon6TH AUDITORIUM

Visual design fundamentals for social media (covers, images, graphics)

Lecture
calendar-iconThursday 01 November 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Creating content with Canva.com

Platform demonstration
calendar-iconThursday 01 November 2018 times-icon19:00 (3h) marker-icon6TH AUDITORIUM

Video production fundamentals for social media

Lecture
calendar-iconFriday 02 November 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Creating video & animations with Lumen5 & Wave

Personal exercise
calendar-iconFriday 02 November 2018 times-icon19:00 (3h) marker-icon6TH AUDITORIUM

Social media posts specifications (links, tagging, hastags, targeting)

Lecture
calendar-iconWednesday 07 November 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Create different posts for social media

Team exercise
calendar-iconWednesday 07 November 2018 times-icon19:00 (2h) marker-icon6TH AUDITORIUM

Demonstrate your best social media posts

Teams presentations
calendar-iconWednesday 07 November 2018 times-icon21:00 (1h) marker-icon6TH AUDITORIUM

Forming a social media content strategy & calendar

Lecture
calendar-iconThursday 08 November 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Create a content calendar

Team exercise
calendar-iconThursday 08 November 2018 times-icon19:00 (2h) marker-icon6TH AUDITORIUM

Present your content calendar

Teams presentations
calendar-iconThursday 08 November 2018 times-icon21:00 (1h) marker-icon6TH AUDITORIUM

Social media tools

8h

Buffer mashup tool

Platform demonstration
calendar-iconWednesday 14 November 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Live tutorial: Hootsuite mashup online tool

Platform demonstration
calendar-iconWednesday 14 November 2018 times-icon19:00 (1h) marker-icon6TH AUDITORIUM

Agora Pulse mashup tool

Platform demonstration
calendar-iconWednesday 14 November 2018 times-icon20:00 (1h) marker-icon6TH AUDITORIUM

Tabsite contests tool

calendar-iconWednesday 14 November 2018 times-icon21:00 (1h) marker-icon6TH AUDITORIUM

Use mashup tools to post on different social media properties

Team exercise
calendar-iconThursday 15 November 2018 times-icon18:00 (4h) marker-icon6TH AUDITORIUM

Social media advertising

4h

Social media advertising options for Facebook, LinkedIn, Instagram, Twitter

Lecture
calendar-iconFriday 16 November 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Facebook & Instagram advertising platform

Platform demonstration
calendar-iconFriday 16 November 2018 times-icon19:00 (1h) marker-icon6TH AUDITORIUM

Twitter advertising platform

Platform demonstration
calendar-iconFriday 16 November 2018 times-icon20:00 (1h) marker-icon6TH AUDITORIUM

LinkedIn advertising platform

Platform demonstration
calendar-iconFriday 16 November 2018 times-icon21:00 (1h) marker-icon6TH AUDITORIUM

Social media management

8h

Respond & engage with social reactions (posts, comments, reviews, messages)

Lecture
calendar-iconWednesday 21 November 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Exercise: Team 1: generate posts, questions. Team 2: monitor & respond to all reactions

Team exercise
calendar-iconWednesday 21 November 2018 times-icon19:00 (3h) marker-icon6TH AUDITORIUM

Manage complaints & crisis on your social media accounts

Lecture
calendar-iconWednesday 28 November 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Exercise: Team 1: generate crisis scenarios. Team 2: monitor & manage crisis

Team exercise
calendar-iconWednesday 28 November 2018 times-icon19:00 (3h) marker-icon6TH AUDITORIUM

Social media services

4h

Selling social media marketing services to clients

Lecture
calendar-iconFriday 30 November 2018 times-icon18:00 (1h) marker-icon6TH AUDITORIUM

Team simulation: pitch & sell your company & services to a client

Lecture
calendar-iconFriday 30 November 2018 times-icon19:00 (1h) marker-icon6TH AUDITORIUM

Managing social media clients, projects & reporting KPIs

Lecture
calendar-iconFriday 30 November 2018 times-icon20:00 (1h) marker-icon6TH AUDITORIUM

Certificate in advanced social media summary & epilogue

Lecture
calendar-iconFriday 30 November 2018 times-icon21:00 (1h) marker-icon6TH AUDITORIUM

Social media certificate exams & graduation

7h

Multiple choice online comprehension test

Exam
calendar-iconFriday 07 December 2018 times-icon18:00 (2h) marker-icon6TH AUDITORIUM

Graduation & certificates

Networking
calendar-iconFriday 07 December 2018 times-icon20:00 (2.5h) marker-iconSTUDENTS LOUNGE

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Vassiliki

Vassiliki Kiriakidou

Managing Partner,

Christos

Christos Megarchiotis

Cinematographer, Abysson.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Melina

Melina Politi

Social Media Manager, Liquid Media.

The American College of Greece campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece


Directions to ACG campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

Before the course

Is there a specific enrollment deadline for this course in this particular city?

The only deadline is the kick-off day of the course and of course upon availability of seats/tickets. However, it is important to note that our tickets can sell out months or days before the kick-off day. Therefore, it is advisable to ensure you secure/book your seat the earliest possible and do not miss out on the opportunity to participate in the course.

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our courses taking place in a classroom we offer refunds in case of cancellation. You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration