KnowCrunch

About the course

This Certificate in Advanced Social Media Management is designed for digital & social media professionals who already work on social media (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, SnapChat) and want to take maximum advantage while implementing social media strategies for any brand. This course combines effectively theoretical knowledge and a large amount of practical skills.

By the end of the program, you will learn how to create a remarkable social media presence that grows and engages audiences. You will gain a comprehensive understanding of all social media a) community building techniques, b) management tactics in details, tools you need (paid & free), content production (copy, visual, video) essentials. You will also participate in: hands-on exercises on every step & tool, real life simulations on social media tasks & crisis!

Learn from the best, transform your social media career and thrive in your field.

Course content

58h•38 lessons

Social media management certificate attendants registration

NETWORKING

Thu 25 Oct 2018

14:00 - 15:00

FACULTY LOUNGE

Aivalis Tolis
Certificate in advanced social media management welcome & overview

LECTURE

Thu 25 Oct 2018

15:00 - 16:00

6TH AUDITORIUM

Aivalis Tolis
Social media management compared to other digital marketing channels

LECTURE

Thu 25 Oct 2018

16:00 - 17:00

6TH AUDITORIUM

Aivalis Tolis
Social media accounts (setup, roles, settings)

LECTURE

Thu 25 Oct 2018

17:00 - 18:00

6TH AUDITORIUM

Dimitriadis Dimitris
Social media accounts advanced (claiming, merging, verification)

LECTURE

Thu 25 Oct 2018

17:00 - 18:00

6TH AUDITORIUM

Dimitriadis Dimitris
Create, customize and fill in different social media accounts

EXERCISE (PERSONAL)

Fri 26 Oct 2018

15:00 - 19:00

6TH AUDITORIUM

Dimitriadis Dimitris

Copywriting essentials for great social media posts

LECTURE

Wed 31 Oct 2018

16:00 - 18:00

6TH AUDITORIUM

Dimitrakopoulou Katerina
Copywriting in Greek

EXERCISE (PERSONAL)

Wed 31 Oct 2018

18:00 - 19:00

6TH AUDITORIUM

Dimitrakopoulou Katerina
Copywriting in English

EXERCISE (PERSONAL)

Wed 31 Oct 2018

19:00 - 20:00

6TH AUDITORIUM

Dimitrakopoulou Katerina
Visual design fundamentals for social media (covers, images, graphics)

LECTURE

Thu 01 Nov 2018

16:00 - 17:00

6TH AUDITORIUM

Creating content with Canva.com

PLATFORM DEMONSTRATION

Thu 01 Nov 2018

17:00 - 20:00

6TH AUDITORIUM

Video production fundamentals for social media

LECTURE

Fri 02 Nov 2018

16:00 - 17:00

6TH AUDITORIUM

Creating video & animations with Lumen5 & Wave

EXERCISE (PERSONAL)

Fri 02 Nov 2018

17:00 - 20:00

6TH AUDITORIUM

Social media posts specifications (links, tagging, hastags, targeting)

LECTURE

Wed 07 Nov 2018

16:00 - 17:00

6TH AUDITORIUM

Dimitrakopoulou Katerina
Create different posts for social media

EXERCISE (TEAM)

Wed 07 Nov 2018

17:00 - 19:00

6TH AUDITORIUM

Dimitrakopoulou Katerina
Demonstrate your best social media posts

PRESENTATION (TEAM)

Wed 07 Nov 2018

19:00 - 20:00

6TH AUDITORIUM

Dimitrakopoulou Katerina
Forming a social media content strategy & calendar

LECTURE

Thu 08 Nov 2018

16:00 - 17:00

6TH AUDITORIUM

Dimitrakopoulou Katerina
Create a content calendar

EXERCISE (TEAM)

Thu 08 Nov 2018

17:00 - 19:00

6TH AUDITORIUM

Dimitrakopoulou Katerina
Present your content calendar

PRESENTATION (TEAM)

Thu 08 Nov 2018

19:00 - 20:00

6TH AUDITORIUM

Dimitrakopoulou Katerina

Buffer mashup tool

PLATFORM DEMONSTRATION

Wed 14 Nov 2018

16:00 - 17:00

6TH AUDITORIUM

Elpidis Yannis
Live tutorial: Hootsuite mashup online tool

PLATFORM DEMONSTRATION

Wed 14 Nov 2018

17:00 - 18:00

6TH AUDITORIUM

Elpidis Yannis
Agora Pulse mashup tool

PLATFORM DEMONSTRATION

Wed 14 Nov 2018

18:00 - 19:00

6TH AUDITORIUM

Elpidis Yannis
Tabsite contests tool

LECTURE

Wed 14 Nov 2018

19:00 - 20:00

6TH AUDITORIUM

Elpidis Yannis
Use mashup tools to post on different social media properties

EXERCISE (TEAM)

Thu 15 Nov 2018

16:00 - 20:00

6TH AUDITORIUM

Elpidis Yannis

Social media advertising options for Facebook, LinkedIn, Instagram, Twitter

LECTURE

Fri 16 Nov 2018

16:00 - 17:00

6TH AUDITORIUM

Aivalis Tolis
Facebook & Instagram advertising platform

PLATFORM DEMONSTRATION

Fri 16 Nov 2018

17:00 - 18:00

6TH AUDITORIUM

Aivalis Tolis
Twitter advertising platform

PLATFORM DEMONSTRATION

Fri 16 Nov 2018

18:00 - 19:00

6TH AUDITORIUM

Aivalis Tolis
LinkedIn advertising platform

PLATFORM DEMONSTRATION

Fri 16 Nov 2018

19:00 - 20:00

6TH AUDITORIUM

Aivalis Tolis

Respond & engage with social reactions (posts, comments, reviews, messages)

LECTURE

Wed 21 Nov 2018

16:00 - 17:00

6TH AUDITORIUM

Papachatzis Panagiotis
Exercise: Team 1: generate posts, questions. Team 2: monitor & respond to all reactions

EXERCISE (TEAM)

Wed 21 Nov 2018

17:00 - 20:00

6TH AUDITORIUM

Papachatzis Panagiotis
Manage complaints & crisis on your social media accounts

LECTURE

Wed 28 Nov 2018

16:00 - 17:00

6TH AUDITORIUM

Papachatzis Panagiotis
Exercise: Team 1: generate crisis scenarios. Team 2: monitor & manage crisis

EXERCISE (TEAM)

Wed 28 Nov 2018

17:00 - 20:00

6TH AUDITORIUM

Papachatzis Panagiotis

Selling social media marketing services to clients

LECTURE

Fri 30 Nov 2018

16:00 - 17:00

6TH AUDITORIUM

Aivalis Tolis
Team simulation: pitch & sell your company & services to a client

LECTURE

Fri 30 Nov 2018

17:00 - 18:00

6TH AUDITORIUM

Managing social media clients, projects & reporting KPIs

LECTURE

Fri 30 Nov 2018

18:00 - 19:00

6TH AUDITORIUM

Certificate in advanced social media summary & epilogue

LECTURE

Fri 30 Nov 2018

19:00 - 20:00

6TH AUDITORIUM

Aivalis Tolis

Multiple choice online comprehension test

EXAM

Fri 07 Dec 2018

16:00 - 18:00

6TH AUDITORIUM

Aivalis Tolis
Graduation & certificates

NETWORKING

Fri 07 Dec 2018

18:00 - 20:30

STUDENTS LOUNGE

Aivalis Tolis

Professional Diploma

Brands we trained

Course completed