About the course

Create, develop and optimize your own profitable Google Advertising campaigns and master the world's most powerful and popular advertising platform. Increase your sales and revenue through your web site.

This training which is co-organized with Deree is a must have for everyone who loves Google Advertising and want to master the platform! If you have any product or service that you want to advertise or sell online, or if you work in agencies or as a freelancer this course will give you the best tools and skills to understand the dynamics of Google Advertising and become a Performance Marketer.

Course content

42h•23 lessons

Students welcome & introductions

NETWORKING

Wed 16 Oct 2019

14:00 - 15:00

Faculty Lounge

Google advertising channels, targeting, costs

PLATFORM DEMONSTRATION

Wed 16 Oct 2019

16:00 - 18:00

6th Auditorium

Setup & customize your Google Ads Manager account

EXERCISE (TEAM)

Wed 16 Oct 2019

18:00 - 19:00

6th Auditorium

How to create a tag & set goals (Ad Account or Google Analytics)

PLATFORM DEMONSTRATION

Thu 17 Oct 2019

15:00 - 19:00

6th Auditorium

How to setup campaigns & ad groups on Google search network

PLATFORM DEMONSTRATION

Thu 17 Oct 2019

15:00 - 17:00

6th Auditorium

Create your search campaigns & ad groups on Google search network

EXERCISE (TEAM)

Thu 17 Oct 2019

17:00 - 19:00

6th Auditorium

What is quality score & ad rank for search ads

LECTURE

Wed 30 Oct 2019

18:00 - 19:00

6th Auditorium

How to research keywords for search ads with tools

PLATFORM DEMONSTRATION

Thu 24 Oct 2019

15:00 - 17:00

6th Auditorium

Reasearch your keywords & decide your keywords match type

EXERCISE (TEAM)

Thu 24 Oct 2019

17:00 - 19:00

6th Auditorium

Create your responsive display ad creatives with Google online wizard

EXERCISE (TEAM)

20:00 - 22:00

6th Auditorium

How to design responsive ad creatives with Google online wizard

PLATFORM DEMONSTRATION

18:00 - 20:00

6th Auditorium

How to setup & target campaigns on Google Display Network

PLATFORM DEMONSTRATION

Wed 06 Nov 2019

16:00 - 18:00

6th Auditorium

Create your campaigns on Google Display Network

EXERCISE (TEAM)

Thu 07 Nov 2019

18:00 - 20:00

6th Auditorium

Create & target your campaigns on YouTube

EXERCISE (TEAM)

20:00 - 22:00

6th Auditorium

How to setup & target campaigns on YouTube & produce great video ads

PLATFORM DEMONSTRATION

Fri 08 Nov 2019

16:00 - 18:00

6th Auditorium

Create & target your campaigns on Gmail

EXERCISE (TEAM)

20:00 - 22:00

6th Auditorium

How to setup & target campaigns on Gmail

PLATFORM DEMONSTRATION

Wed 13 Nov 2019

16:00 - 18:00

6th Auditorium

How to run remarketing campaigns on search

PLATFORM DEMONSTRATION

Thu 14 Nov 2019

16:00 - 18:00

6th Auditorium

Create & target your remarketing campaigns on Google Display Network

EXERCISE (TEAM)

Thu 14 Nov 2019

18:00 - 20:00

6th Auditorium

How to offer Google advertising services to clients (planning, pricing, reporting, invoicing)

LECTURE

Wed 20 Nov 2019

17:00 - 18:00

6th Auditorium

Course summary & epilogue

LECTURE

Wed 20 Nov 2019

19:00 - 20:00

6th Auditorium

How to report Google campaign performance with Google Data Studio

PLATFORM DEMONSTRATION

Wed 20 Nov 2019

18:00 - 19:00

6th Auditorium

Google certificate final exams

EXAM

Fri 22 Nov 2019

16:00 - 18:00

6th Auditorium

Professional Diploma

Brands we trained

Course completed

About the course

Course content

Google Advertising Fundamentals16 Oct 2019

Google Advertising Account16 Oct 2019

Google Advertising Tags, Goals & Audiences17 Oct 2019

Google Search Advertising17 Oct - 30 Oct 2019

Keywords Research for Google Search Advertising24 Oct 2019

Google Display Network Advertising (G.D.N.)06 Nov - 07 Nov 2019

YouTube Advertising08 Nov 2019

Gmail Advertising13 Nov 2019

Google Remarketing Campaigns14 Nov 2019

Google Advertising As A Service20 Nov 2019

Google Advertising Monitoring & Reporting20 Nov 2019

Google Advertising Course Exams22 Nov 2019

Professional Diploma

Brands we trained