Professional Diploma in Google Advertising, Athens, Oct 2019

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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Google Advertising Fundamentals

Students welcome & introductions

Networking event
Wednesday 16 October 2019 17:00 (1h) Faculty Lounge

Google advertising channels, targeting, costs

Wednesday 16 October 2019 19:00 (2h) 6th Auditorium

Google Advertising Account

Setup & customize your Google Ads Manager account

Team Exercise
Wednesday 16 October 2019 21:00 (1h) 6th Auditorium

Google Advertising Tags, Goals & Audiences

How to create a tag & set goals (Ad Account or Google Analytics)

Thursday 17 October 2019 18:00 (4h) 6th Auditorium

Google Search Advertising

How to setup campaigns & ad groups on Google search network

Thursday 17 October 2019 18:00 (2h) 6th Auditorium

Create your search campaigns & ad groups on Google search network

Team Exercise
Thursday 17 October 2019 20:00 (2h) 6th Auditorium

What is quality score & ad rank for search ads

Wednesday 30 October 2019 20:00 (1h) 6th Auditorium

Keywords Research for Google Search Advertising

How to research keywords for search ads with tools

Thursday 24 October 2019 18:00 (2h) 6th Auditorium

Reasearch your keywords & decide your keywords match type

Team Exercise
Thursday 24 October 2019 20:00 (2h) 6th Auditorium

Google Display Network Advertising (G.D.N.)

How to setup & target campaigns on Google Display Network

Wednesday 06 November 2019 18:00 (2h) 6th Auditorium

Create your campaigns on Google Display Network

Team Exercise
Thursday 07 November 2019 20:00 (2h) 6th Auditorium

YouTube Advertising

How to setup & target campaigns on YouTube & produce great video ads

Friday 08 November 2019 18:00 (2h) 6th Auditorium

Gmail Advertising

How to setup & target campaigns on Gmail

Wednesday 13 November 2019 18:00 (2h) 6th Auditorium

Google Remarketing Campaigns

How to run remarketing campaigns on search

Thursday 14 November 2019 18:00 (2h) 6th Auditorium

Create & target your remarketing campaigns on Google Display Network

Team Exercise
Thursday 14 November 2019 20:00 (2h) 6th Auditorium

Google Advertising As A Service

How to offer Google advertising services to clients (planning, pricing, reporting, invoicing)

Wednesday 20 November 2019 19:00 (1h) 6th Auditorium

Course summary & epilogue

Wednesday 20 November 2019 21:00 (1h) 6th Auditorium

Google Advertising Monitoring & Reporting

How to report Google campaign performance with Google Data Studio

Wednesday 20 November 2019 20:00 (1h) 6th Auditorium

Google Advertising Course Exams

Google certificate final exams

Final Exam
Friday 22 November 2019 18:00 (2h) 6th Auditorium


Tolis Aivalis

Managing Partner, AIVAL.COM.



Head of Digital, GIM.


George Arapogiannis

Managing Director, HUMAN MINDS.



Chief Executive Officer,

The American College of Greece campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece

Directions to ACG campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

During your learning

What do I need in order to participate in team exercises and follow-up with the live tutorials?

During our course, a laptop or a desktop computer is required in order to keep up with all lectures and the team or personal exercises. 

Furthermore, you are obligated to create and manage a Google Ads account in order to follow-up with our tutorials and be eligible to participate in exercises.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus we just include it.

We update our training presentations & bonus material daily! We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos quarterly! When something critical changes we move into production and deliver new videos.


Do I get a certification?

Successful graduates

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Non successful graduates

Students who do not pass the exams receive a certificate of attendance.


This certification, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you are committed to staying at the top of your market as a professional.

Certification validation

Certifications are valid only after a graduation ceremony or/and when downloaded from our website. Valid certifications consist of:

  • Degree description
  • Graduate name & last-name
  • Credential ID (for confirmation purposes)
  • Issue date & expiration date

All certifications can be validated on our website or upon request.

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Prices & payments

Can I cancel anytime? Do I get a refund if I do?


You can cancel anytime before the course's kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.


Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only. Please mind that if you fail one of the installments your account freezes and you will not be able to continue your course until repayment.

Outcome after this course

Is there an official alumni I can be part of?

Our KnowCrunch Official Alumni.

All of our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

  • Special price for all returning graduates for our courses
  • Exclusive subscription price for unlimited use of our e-learning courses
  • Special discounts for Master degrees offered exclusively to our graduates from other Universities or colleges
  • Personal recommendations from our instructors (upon request)
  • Free participation to one-day special crash courses
  • Free participation to networking events

How am I going to benefit after completing this Google Advertising course?

After successfully completing this course you will be able to:

  • Understand the Google advertising platform, channels, objectives & creatives
  • Form and implement a Google advertising strategy
  • Create & run effective Google advertising campaigns
  • Leverage all available tools of Google advertising platform
  • Include Google advertising into your communication & media mix
  • Create compelling content for Google advertising
  • Monitor and optimize great Google advertising campaigns
  • Sell & report Google advertising services to clients

Is there an active online community I can participate in?

The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals and students participate.

Feel free to join this group now and start networking, discussing, asking or answering anything about marketing. You can also post or explore job positions or just follow the news.

Before enrolling

Why is this course better than other courses available?

This course is the most comprehensive in terms of competition. It has an extremely competitive fee with flexible payment options and the certification is the most recognizable diploma coming from two leading organizations. Furthermore this training is better compared to others because:

Our syllabus is exceptional

  • 70% of our topics are exclusive and cannot be found in our competition 
  • Education material is updated daily
  • Proper length guarantees more hands-on hours than competition
  • Personal exercises so you can practice as you learn on actual strategies
  • Topics cover all digital & social media fundamentals in depth - not just 'some' basic stuff

Our instructors are the best professionals

  • Instructors are market leaders with hands-on operating experience
  • Instructors have training experience and can teach & mentor others
  • Instructors show personal interest for each student
  • Instructors participate in most of the class lectures or exercises
  • Two or more instructors are always available in class to answer your questions
  • We care about your career and growth after completing the course
  • Frequent networking events and the biggest active Community of Digital Professionals help students collaborate and move forward
  • Immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • We actively introduce and guide best students to jobs in brands, digital agencies and corporations

Who is this Google advertising course for?

This Google Advertising course is designed for individuals with or without prior experience. More specific this program is targeted to:

  • Head of Digital
  • Google Advertising Professionals / Freelancers
  • Digital & Social Media Advertising Professionals
  • Entrepreneurs or CEOs into Digital & Social Media agencies
  • Publishers / Bloggers / Influencers
  • Content Producers (Copywriters, Graphic Designers, Video Producers)
  • Social Media Managers / Specialists / Consultants
  • Content Specialists / Marketers
  • Influencer Specialists / Marketers
  • Digital & Social Media Analysts

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course.

However, it would be useful if you had a website or a landing page that you want to send traffic to. If you don't have a landing page or website yet, you should still enroll in this Google Advertising course. All you need is your laptop and Wi-Fi.