Professional Diploma in Google Advertising, Jun 2020

52 hours total training

Our advanced Google ads topics

Google Advertising Fundamentals

2h

Students welcome & introductions

Networking
calendar-iconMonday 15 June 2020 times-icon17:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Course overview

Lecture
calendar-iconMonday 15 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google advertising channels, targeting, costs

Platform demonstration
calendar-iconMonday 15 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Account

2h

How to setup & customize a Google Ads Manager account (previously known as MCC)

Platform demonstration
calendar-iconMonday 15 June 2020 times-icon20:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to setup & customize a Google Ads personal account

Platform demonstration
calendar-iconMonday 15 June 2020 times-icon20:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Setup & customize your Google Ads Manager account

Team exercise
calendar-iconMonday 15 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Tags, Goals & Audiences

2h

How to create a tag & set goals (Ad Account or Google Analytics)

Platform demonstration
calendar-iconTuesday 16 June 2020 times-icon18:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to create & manage audiences in Ad Account

Platform demonstration
calendar-iconTuesday 16 June 2020 times-icon18:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Setup goals & audiences in your Google Analytics

Team exercise
calendar-iconTuesday 16 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Keywords Research for Google Search Advertising

2h

How to research keywords for search ads with tools

Platform demonstration
calendar-iconTuesday 16 June 2020 times-icon20:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to find appropriate match type for a keyword

Platform demonstration
calendar-iconTuesday 16 June 2020 times-icon20:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Reasearch your keywords & decide your keywords match type

Team exercise
calendar-iconTuesday 16 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Search Advertising

8h

How to setup campaigns & ad groups on Google search network

Platform demonstration
calendar-iconWednesday 17 June 2020 times-icon18:00 (2h) marker-iconVIRTUAL CLASS (WEBINAR)

How to make dynamic campaigns & ad groups on Google search network

Platform demonstration
calendar-iconWednesday 17 June 2020 times-icon20:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to add special extensions to your search ads

Platform demonstration
calendar-iconWednesday 17 June 2020 times-icon20:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Create your search campaigns & ad groups on Google search network

Team exercise
calendar-iconWednesday 17 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

How to match targeted keywords with search ads headlines & descriptions

Platform demonstration
calendar-iconMonday 22 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Write your search ads using headlines & descriptions

Team exercise
calendar-iconMonday 22 June 2020 times-icon19:00 (2h) marker-iconVIRTUAL CLASS (WEBINAR)

What is quality score & ad rank for search ads

Lecture
calendar-iconMonday 22 June 2020 times-icon21:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

How to optimize your search ads using search terms

Platform demonstration
calendar-iconMonday 22 June 2020 times-icon21:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Google Display Network Advertising (G.D.N.)

2h

How to setup & target campaigns on Google Display Network

Platform demonstration
calendar-iconTuesday 23 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Create your campaigns on Google Display Network

Team exercise
calendar-iconTuesday 23 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

YouTube Advertising

1h

How to setup & target campaigns on YouTube & produce great video ads

Platform demonstration
calendar-iconTuesday 23 June 2020 times-icon20:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Gmail Advertising

1h

How to setup & target campaigns on Gmail

Platform demonstration
calendar-iconTuesday 23 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Shopping Advertising

2h

How to setup a Google Merchant Center

Platform demonstration
calendar-iconMonday 29 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

How to setup & target campaigns on Shopping

Platform demonstration
calendar-iconMonday 29 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google App Advertising

1h

How to setup & target campaigns for your App

Platform demonstration
calendar-iconMonday 29 June 2020 times-icon20:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Discovery Advertising

1h

How to setup & target Discovery campaigns

Platform demonstration
calendar-iconMonday 29 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Remarketing Campaigns

4h

How to run remarketing campaigns on search

Platform demonstration
calendar-iconTuesday 30 June 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Create & target your remarketing campaigns on Search

Team exercise
calendar-iconTuesday 30 June 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

How to run remarketing & dynamic remarketing campaigns on all display channels

Platform demonstration
calendar-iconTuesday 30 June 2020 times-icon20:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Create & target your remarketing campaigns on Google Display Network

Team exercise
calendar-iconTuesday 30 June 2020 times-icon21:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Strategy

2h

Media planning for Google advertising channels

Lecture
calendar-iconWednesday 01 July 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Advertising strategy & budget for Google advertising

Lecture
calendar-iconWednesday 01 July 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Monitoring & Reporting

4h

How to monitor Google campaign results in Google Analytics

Platform demonstration
calendar-iconMonday 06 July 2020 times-icon18:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

How to report Google campaign performance with Google Data Studio

Platform demonstration
calendar-iconMonday 06 July 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Create basic reports for a client on Google Data Studio

Team exercise
calendar-iconMonday 06 July 2020 times-icon20:00 (2h) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising As A Service

1h

How to offer Google advertising services to clients (planning, pricing, reporting, invoicing)

Lecture
calendar-iconTuesday 07 July 2020 times-icon18:00 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Course summary & epilogue

Lecture
calendar-iconTuesday 07 July 2020 times-icon18:30 (30m) marker-iconVIRTUAL CLASS (WEBINAR)

Google Advertising Course Exams

1h

Google certificate final exams

Exam
calendar-iconTuesday 07 July 2020 times-icon19:00 (1h) marker-iconVIRTUAL CLASS (WEBINAR)

Professional instructors specialized on Google ads

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex

Alex Charalampidis

Managing Director, MONKS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Alexandros

Alexandros Kokolis

Managing Director, SEM - WIZARD.

Sotiris

Sotiris Pantazis

Co-Founder, WEDOHYPE.

Nikos

Nikos Zakakis

Managing Partner, ISOMETRIK.