54
hours
course duration
28
hours
lectures
24
hours
hands on
2
Online Test
Course's topics
Curriculum is updated weekly - sometimes daily. Our training includes step by step how-to, overviews, basic features, tips, best practices, case studies, industry case studies & examples. Students also participate in hands-on tutorials, presentations, in-class exercises and assessments.
Learn how to properly setup, claim, merge all different social media accounts
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Thursday 07 June 2018 | 
17:00 (1h) | 
Faculty Lounge
| Exclusive
|
Intermediate
|
Networking event
Social media management certificate attendants registration
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Thursday 07 June 2018 | 18:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Certificate in advanced social media management welcome & overview
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Thursday 07 June 2018 | 19:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Social media management compared to other digital marketing channels
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Thursday 07 June 2018 | 20:00 (1h) | Auditorium
| Exclusive
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Intermediate
|
Lecture
Social media accounts (setup, roles, settings)
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Thursday 07 June 2018 | 21:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Social media accounts advanced (claiming, merging, verification)
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Friday 08 June 2018 | 18:00 (4h) | Auditorium
| Exclusive
|
Intermediate
|
Hands-on
Create, customize and fill in different social media accounts
Learn how to build a community by creating & publishing great posts for social media & networks
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Creating video & animations with Lumen5 & Wave
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Wednesday 13 June 2018 | 18:00 (2h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Copywriting essentials for great social media posts
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Wednesday 13 June 2018 | 19:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Hands-on
Copywriting in Greek
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Wednesday 13 June 2018 | 20:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Hands-on
Copywriting in English
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Thursday 14 June 2018 | 18:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Visual design fundamentals for social media (covers, images, graphics)
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Thursday 14 June 2018 | 19:00 (3h) | Auditorium
| Exclusive
|
Intermediate
|
Tutorial
Creating content with Canva.com
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Wednesday 20 June 2018 | 18:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Video production fundamentals for social media
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Wednesday 20 June 2018 | 19:00 (3h) | Auditorium
| Exclusive
|
Intermediate
|
Tutorial
Creating video & animations with Lumen5 & Wave
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Thursday 21 June 2018 | 18:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Social media posts specifications (links, tagging, hastags, targeting)
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Thursday 21 June 2018 | 19:00 (2h) | Auditorium
| Exclusive
|
Intermediate
|
Team Exercise
Create different posts for social media
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Thursday 21 June 2018 | 21:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Presentation
Demonstrate your best social media posts
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Friday 22 June 2018 | 18:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Forming a social media content strategy & calendar
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Friday 22 June 2018 | 19:00 (2h) | Auditorium
| Exclusive
|
Intermediate
|
Team Exercise
Create a content calendar
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Friday 22 June 2018 | 21:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Presentation
Present your content calendar
Learn how to manage different social media & collaborate with your team by using mashup tools
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Thursday 28 June 2018 | 18:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Tutorial
Buffer mashup tool
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Thursday 28 June 2018 | 19:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Tutorial
Live tutorial: Hootsuite mashup online tool
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Thursday 28 June 2018 | 20:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Tutorial
Agora Pulse mashup tool
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Thursday 28 June 2018 | 21:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Tutorial
Tabsite contests tool
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Friday 29 June 2018 | 18:00 (4h) | 6th Auditorium
| Exclusive
|
Intermediate
|
Team Exercise
Use mashup tools to post on different social media properties
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Wednesday 27 June 2018 | 18:00 (1h) | 6th Auditorium
| Exclusive
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Advanced
|
Lecture
Social media advertising options for Facebook, LinkedIn, Instagram, Twitter
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Wednesday 27 June 2018 | 19:00 (1h) | 6th Auditorium
| Exclusive
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Advanced
|
Tutorial
Facebook & Instagram advertising platform
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Wednesday 27 June 2018 | 20:00 (1h) | 6th Auditorium
| Exclusive
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Advanced
|
Tutorial
Twitter advertising platform
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Wednesday 27 June 2018 | 21:00 (1h) | 6th Auditorium
| Exclusive
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Advanced
|
Tutorial
LinkedIn advertising platform
Learn how to grow your fans with engagement and manage responses or crisis on social media
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Thursday 05 July 2018 | 18:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Respond & engage with social reactions (posts, comments, reviews, messages)
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Thursday 05 July 2018 | 19:00 (3h) | Auditorium
| Exclusive
|
Advanced
|
Team Exercise
Exercise: Team 1: generate posts, questions. Team 2: monitor & respond to all reactions
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Wednesday 11 July 2018 | 18:00 (1h) | AC001
| Exclusive
|
Intermediate
|
Lecture
Manage complaints & crisis on your social media accounts
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Wednesday 11 July 2018 | 19:00 (3h) | AC001
| Exclusive
|
Advanced
|
Team Exercise
Exercise: Team 1: generate crisis scenarios. Team 2: monitor & manage crisis
Learn how to sell social media marketing services & do great client service
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Thursday 12 July 2018 | 18:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Selling social media marketing services to clients
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Thursday 12 July 2018 | 19:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Pitching
Team simulation: pitch & sell your company & services to a client
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Thursday 12 July 2018 | 20:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Managing social media clients, projects & reporting KPIs
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Thursday 12 July 2018 | 21:00 (1h) | Auditorium
| Exclusive
|
Intermediate
|
Lecture
Certificate in advanced social media summary & epilogue
Validate your knowledge with multiple choice comprehension test and graduate
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Friday 13 July 2018 | 18:30 (2h) | Auditorium
| Exclusive
|
Intermediate
|
Final Exam
Multiple choice online comprehension test
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Friday 13 July 2018 | 20:30 (1.5h) | Park
| Exclusive
|
Intermediate
|
Networking event
Graduation & certificates
Instructors
Highly respected executives in their industry, with operating & training experience and a score of 4.5 out of 5 during evaluations. Two (2) or more instructors are always present in the class during lectures to facilitate teaching and answer all your questions.
