Certificate in Advanced Social Media Management, Athens

At Deree campus in Athens, June 2018

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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Course's topics

Social media accounts

Social media management certificate attendants registration

Networking event
Thursday 07 June 2018 17:00 (1h) Faculty Lounge

Certificate in advanced social media management welcome & overview

Lecture
Thursday 07 June 2018 18:00 (1h) Auditorium

Social media management compared to other digital marketing channels

Lecture
Thursday 07 June 2018 19:00 (1h) Auditorium

Social media accounts (setup, roles, settings)

Lecture
Thursday 07 June 2018 20:00 (1h) Auditorium

Social media accounts advanced (claiming, merging, verification)

Lecture
Thursday 07 June 2018 21:00 (1h) Auditorium

Create, customize and fill in different social media accounts

Hands-on
Friday 08 June 2018 18:00 (4h) Auditorium

Social media posts

Copywriting essentials for great social media posts

Lecture
Wednesday 13 June 2018 18:00 (2h) Auditorium

Copywriting in Greek

Hands-on
Wednesday 13 June 2018 19:00 (1h) Auditorium

Copywriting in English

Hands-on
Wednesday 13 June 2018 20:00 (1h) Auditorium

Visual design fundamentals for social media (covers, images, graphics)

Lecture
Thursday 14 June 2018 18:00 (1h) Auditorium

Creating content with Canva.com

Tutorial
Thursday 14 June 2018 19:00 (3h) Auditorium

Video production fundamentals for social media

Lecture
Wednesday 20 June 2018 18:00 (1h) Auditorium

Social media posts specifications (links, tagging, hastags, targeting)

Lecture
Thursday 21 June 2018 18:00 (1h) Auditorium

Create different posts for social media

Team Exercise
Thursday 21 June 2018 19:00 (2h) Auditorium

Demonstrate your best social media posts

Presentation
Thursday 21 June 2018 21:00 (1h) Auditorium

Forming a social media content strategy & calendar

Lecture
Friday 22 June 2018 18:00 (1h) Auditorium

Create a content calendar

Team Exercise
Friday 22 June 2018 19:00 (2h) Auditorium

Present your content calendar

Presentation
Friday 22 June 2018 21:00 (1h) Auditorium

Creating video & animations with Lumen5 & Wave

Tutorial
Wednesday 20 June 2018 19:00 (3h) Auditorium

Creating video & animations with Lumen5 & Wave

Hands-on
Wednesday 20 June 2018 19:00 () No Location info available

Social media tools

Buffer mashup tool

Tutorial
Thursday 28 June 2018 18:00 (1h) Auditorium

Live tutorial: Hootsuite mashup online tool

Tutorial
Thursday 28 June 2018 19:00 (1h) Auditorium

Agora Pulse mashup tool

Tutorial
Thursday 28 June 2018 20:00 (1h) Auditorium

Tabsite contests tool

Tutorial
Thursday 28 June 2018 21:00 (1h) Auditorium

Use mashup tools to post on different social media properties

Team Exercise
Friday 29 June 2018 18:00 (4h) 6th Auditorium

Social media advertising

Social media advertising options for Facebook, LinkedIn, Instagram, Twitter

Lecture
Wednesday 27 June 2018 18:00 (1h) 6th Auditorium

Facebook & Instagram advertising platform

Tutorial
Wednesday 27 June 2018 19:00 (1h) 6th Auditorium

Twitter advertising platform

Tutorial
Wednesday 27 June 2018 20:00 (1h) 6th Auditorium

LinkedIn advertising platform

Tutorial
Wednesday 27 June 2018 21:00 (1h) 6th Auditorium

Social media management

Respond & engage with social reactions (posts, comments, reviews, messages)

Lecture
Thursday 05 July 2018 18:00 (1h) Auditorium

Exercise: Team 1: generate posts, questions. Team 2: monitor & respond to all reactions

Team Exercise
Thursday 05 July 2018 19:00 (3h) Auditorium

Manage complaints & crisis on your social media accounts

Lecture
Wednesday 11 July 2018 18:00 (1h) AC001

Exercise: Team 1: generate crisis scenarios. Team 2: monitor & manage crisis

Team Exercise
Wednesday 11 July 2018 19:00 (3h) AC001

Social media services

Selling social media marketing services to clients

Lecture
Thursday 12 July 2018 18:00 (1h) Auditorium

Team simulation: pitch & sell your company & services to a client

Pitching
Thursday 12 July 2018 19:00 (1h) Auditorium

Managing social media clients, projects & reporting KPIs

Lecture
Thursday 12 July 2018 20:00 (1h) Auditorium

Certificate in advanced social media summary & epilogue

Lecture
Thursday 12 July 2018 21:00 (1h) Auditorium

Social media certificate exams & graduation

Multiple choice online comprehension test

Final Exam
Friday 13 July 2018 18:30 (2h) Auditorium

Graduation & certificates

Networking event
Friday 13 July 2018 20:30 (1.5h) Park

Instructors

Apostolis Aivalis

Apostolis Aivalis

Managing Partner, AIVAL.COM.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Panagiotis Papachatzis

Panagiotis Papachatzis

Strategy and Communications Advisor, Red Wolf Creative Agency.

Melina Politi

Melina Politi

Social Media Manager, Liquid Media.

Testimonials

People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Location & venue

Deree - The American College of Greece Campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece


Directions to Deree campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

Questions & answers

A great value proposition with benefits for your personal career path and growth for your business. Find here some of the frequent questions and the answers that will help you enroll.

Why to enroll?

How is this course different compared to a full digital & social media diploma?

This is an advanced course in Social Media Management. It is targeted to professionals who already work on social media management. Focuses on:

  • All social media community building techniques
  • All social media management tactics in details
  • All relevant social media tools you need (paid & free)
  • Hands-on exercises on every step & tool
  • Social media content production (copy, visual, video)
  • Real life simulations on social media tasks & crisis

Why is this course better than other courses available?

This course is better compared to others because:

Our syllabus is exceptional and complete:

  • Topics cover mostly practical skills to guide you through the capabilities of social platforms 
  • Education material is updated until the last moment before each class
  • More than enough exercises, hands-on work and tutorials so you can focus on practical skills and learn how to get measurable results 
  • All topics are covered in depth – not just 'some' basic stuff

Our instructors are the best professionals 

  • Instructors are highly respected professionals in their field 
  • Instructors are able to provide participants with insight into the current realities of the industry
  • Instructors are market leaders with hands-on operating experience 
  • Instructors have training experience and can teach and mentor other
  • Two or more instructors are always available in class to answer your questions

Is this course for me?

The Certificate in Social Media Marketing is designed for individuals with or without prior experience. More specific this program is targeted to:

  • Head of Digital
  • Social Media Managers / Specialists / Consultants
  • Content Specialists / Marketers
  • Influencer Specialists / Marketers
  • Digital & Social Media Analysts
  • Digital & Social Media Advertising Professionals
  • Google Advertising Professionals / Freelancers
  • Entrepreneurs or CEOs into Digital & Social Media agencies
  • Publishers / Bloggers / Influencers
  • Content Producers (Copywriters, Graphic Designers, Video Producers)

Are there any prerequisites necessary for this course?

This course is targeted to executives, freelancers or entrepreneurs who:

  • Already work on social media marketing & communication or
  • Attended any complete digital & social media diploma or
  • Understand social media & social networks or
  • Understand social media marketing & management and need to get a thorough training
  • Have an active social media account on Facebook, Twitter, LinkedIn or other major social networks)

Payments

Do prices include taxes? How do I pay?

Prices

Prices for all different tickets are inclusive of all fees & applicable taxes. Your registration is binding and a payment is required before you book your seat.

Payment

You can pay by credit or debit card. If you book our in-class courses and pay by credit card, your payment can take place in monthly installments. Please mind that if you fail one of the installments you account freezes and you will not be able to attend or watch our course.

Can I cancel anytime? Do I get a refund if I do?

You can cancel anytime before the event kick-off day. But please pay attention to our refunds & cancellation policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

Learning & exercises

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new topics that need to be part of our syllabus we just do it.

We update our training presentations & bonus material daily! We never keep old stuff in our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos monthly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Certification

Do I get a certificate?

Yes you do. Graduates of our courses receive a certificate from 2 principal & recognized organizations KnowCrunch and Deree - The American College of Greece, Professional Education.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

If you fail attending class or fail at the final exams you will only get a 'Certificate of Attendance'.

Which is the success score for the final exams?

In order to be eligible for your diploma you need to have a grade of at least 70% in the final exams.

Benefits after the course

How am I going to benefit after completing this Social Media Marketing course?

After successfully completing this course you will be able to:

  • Understand the social media consumer behaviors & decisions 
  • Form and implement social media marketing strategies & calendar
  • Create & run effective social media campaigns
  • Leverage social media tools 
  • Include social media marketing into your communication & media mix
  • Create compelling content for social media channels
  • Master advanced social media communication principles