About the course

The complete digital & social media diploma with a long track record as a catalyst for change is now awarded as the 'Best Digital & Social Media Diploma in Greece' by Social Media World.

Trusted by more than 500 executives in top agencies, brands and corporations. Designed by experienced professionals, and driven by the latest technology, case studies and online tactics. Course's syllabus is EQF Level 5. Consists of exclusive topics and advanced knowledge and has 95.4% Net Promoter Score!

Learn from the best, transform your digital career and thrive in your field. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Course content

22h•37 lessons

The backlinks

LECTURE

Thu 26 Apr 2018

15:00 - 19:00

AUDITORIUM

The advertising strategy & media plan

LECTURE

22:25 - 22:25

Website landing pages conversion rate optimization

LECTURE

Thu 19 Apr 2018

15:00 - 16:00

AUDITORIUM

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Wed 25 Apr 2018

17:00 - 19:00

AUDITORIUM

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Fri 11 May 2018

15:00 - 18:00

AUDITORIUM

YouTube channel & community building

PLATFORM DEMONSTRATION

Wed 16 May 2018

16:00 - 17:00

AUDITORIUM

Google Business Profile & community building

PLATFORM DEMONSTRATION

Thu 17 May 2018

15:00 - 15:30

AUDITORIUM

LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Thu 17 May 2018

16:00 - 16:30

AUDITORIUM

Pinterest account & community building

PLATFORM DEMONSTRATION

Thu 17 May 2018

16:30 - 17:00

AUDITORIUM

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

The social media marketing

LECTURE

Wed 23 May 2018

15:00 - 19:00

AUDITORIUM

Social media posting

LECTURE

Thu 24 May 2018

15:00 - 15:30

Auditorium

Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 24 May 2018

16:00 - 17:00

Auditorium

Social media accounts & followers

LECTURE

Thu 24 May 2018

17:00 - 19:00

AUDITORIUM

Meta advertising audiences

PLATFORM DEMONSTRATION

Wed 06 Jun 2018

15:00 - 19:00

AUDITORIUM

Meta advertising audiences

PLATFORM DEMONSTRATION

Thu 07 Jun 2018

15:00 - 19:00

7th AUDITORIUM

Affiliate advertising campaigns

LECTURE

Wed 13 Jun 2018

15:00 - 19:00

7th AUDITORIUM

Premium advertising campaigns

LECTURE

Thu 14 Jun 2018

15:00 - 19:00

7th AUDITORIUM

Email & mobile marketing audience & automations

LECTURE

Thu 31 May 2018

15:00 - 17:00

AUDITORIUM

E-mail marketing campaigns

LECTURE

Thu 31 May 2018

18:00 - 19:00

AUDITORIUM

Digital marketing professionals & how to get a job

LECTURE

Wed 11 Jul 2018

17:00 - 18:00

AUDITORIUM

Students registration & meeting with instructors

NETWORKING

Wed 18 Apr 2018

14:00 - 15:00

Students Lounge

The customer, the journey & the funnel

LECTURE

Wed 18 Apr 2018

16:00 - 17:00

AUDITORIUM

Digital marketing tactics overview

LECTURE

Wed 18 Apr 2018

17:00 - 18:00

AUDITORIUM

Marketing mix overview

LECTURE

Wed 18 Apr 2018

18:00 - 19:00

AUDITORIUM

The search engine optimization strategy

LECTURE

Wed 02 May 2018

16:00 - 18:00

AUDITORIUM

Onsite/page content optimization

LECTURE

Thu 03 May 2018

15:00 - 17:00

FACULTY LOUNGE

Onsite/page technical optimization

LECTURE

Thu 03 May 2018

17:00 - 19:00

AUDITORIUM

Present the social media posts

PRESENTATION (TEAM)

Fri 25 May 2018

15:00 - 17:00

FACULTY LOUNGE

Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 25 May 2018

17:00 - 19:00

AUDITORIUM

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Thu 21 Jun 2018

15:00 - 17:00

FACULTY LOUNGE

Present your digital media plan

PRESENTATION (TEAM)

Thu 21 Jun 2018

17:00 - 19:00

7th AUDITORIUM

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 27 Jun 2018

15:00 - 19:00

AUDITORIUM

Exploring retention & advertising

PLATFORM DEMONSTRATION

Thu 28 Jun 2018

15:00 - 16:00

7th AUDITORIUM

Course summary & epilogue

LECTURE

Wed 11 Jul 2018

18:00 - 19:00

AUDITORIUM

Final exams

EXAM

Fri 13 Jul 2018

15:30 - 17:30

Lab

Professional Diploma

Brands we trained

Course completed

About the course

Skills you'll gain

Course content

Graduation

Growth marketing strategy

SEO & GEO strategy backlinks26 Apr 2018

Advertising strategy

Working with website developers19 Apr 2018

Digital marketing URLs & UTMs

Digital marketing legal issues25 Apr 2018

Content & keywords research strategy

Audiovisual production with AI

Social media platforms11 May - 17 May 2018

Content marketing strategy

Search & generative engine optimization strategy

Workshop - Search & generative engine optimization strategy

Social media marketing strategy23 May - 24 May 2018

Advertising fundamentals

Advertising platforms & campaigns06 Jun - 14 Jun 2018

Advertising strategy & media plan

Influencer marketing strategy

Email & mobile marketing strategy31 May 2018

Workshop - Reporting digital marketing

Digital marketing strategy & budget

Digital marketing positions & jobs11 Jul 2018

Creative strategy

Digital marketing services & agencies

Course welcome & overview18 Apr 2018

Marketing & digital marketing18 Apr 2018

Search engine & AI optimization strategy - content & technical02 May - 03 May 2018

Workshop - Social media marketing strategy25 May 2018

Workshop - Advertising strategy & media plan21 Jun 2018

Monitoring with Google Analytics 427 Jun - 28 Jun 2018

Course summary & epilogue11 Jul 2018

Exams13 Jul 2018

Marketing strategy fundamentals

Digital marketing report

Content ideas research

Digital marketing reporting

Professional Diploma

Brands we trained