About the course

This digital & social media program has a long track record as a catalyst for change and for many years has been awarded as the 'Best Digital & Social Media Diploma in Greece' by Social Media World.

Trusted by more than 800 executives in top agencies, brands and corporations. Designed by experienced professionals, and driven by the latest technology, case studies and online tactics. Course's curriculum is EQF Level 5. Consists of exclusive topics and advanced knowledge and has 97% Net Promoter Score!

Learn from the best, transform your digital career and thrive in your field. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Course content

21h•40 lessons

The backlinks

LECTURE

Wed 19 Sep 2018

15:00 - 19:00

AUDITORIUM

The advertising strategy & media plan

LECTURE

22:25 - 22:25

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Fri 14 Sep 2018

18:00 - 19:00

AUDITORIUM

How to protect your copyright and respect copyright of others

LECTURE

Wed 10 Oct 2018

15:00 - 16:00

AUDITORIUM

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Wed 26 Sep 2018

15:00 - 18:00

AUDITORIUM

YouTube channel & community building

PLATFORM DEMONSTRATION

Thu 27 Sep 2018

18:00 - 19:00

AUDITORIUM

Google Business Profile & community building

PLATFORM DEMONSTRATION

Fri 28 Sep 2018

15:00 - 15:30

AUDITORIUM

Pinterest account & community building

PLATFORM DEMONSTRATION

Fri 28 Sep 2018

16:00 - 16:30

AUDITORIUM

LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Fri 28 Sep 2018

16:30 - 17:00

AUDITORIUM

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

The social media marketing

LECTURE

Wed 03 Oct 2018

15:00 - 19:00

AUDITORIUM

Social media posting

LECTURE

Thu 04 Oct 2018

15:00 - 16:00

AUDITORIUM

Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 04 Oct 2018

16:00 - 17:00

AUDITORIUM

Social media accounts & followers

LECTURE

Thu 04 Oct 2018

17:00 - 19:00

AUDITORIUM

Meta advertising audiences

PLATFORM DEMONSTRATION

Thu 18 Oct 2018

15:00 - 19:00

AUDITORIUM

Meta advertising audiences

PLATFORM DEMONSTRATION

Fri 19 Oct 2018

15:00 - 19:00

AUDITORIUM

Premium advertising campaigns

LECTURE

Wed 24 Oct 2018

15:00 - 19:00

AUDITORIUM

Affiliate advertising campaigns

LECTURE

Thu 25 Oct 2018

15:00 - 19:00

AUDITORIUM

The influencer marketing

LECTURE

Wed 07 Nov 2018

16:00 - 17:00

AUDITORIUM

Email & mobile marketing audience & automations

LECTURE

Wed 07 Nov 2018

18:00 - 19:00

AUDITORIUM

E-mail marketing campaigns

LECTURE

Wed 07 Nov 2018

19:00 - 20:00

AUDITORIUM

Digital marketing professionals & how to get a job

LECTURE

Wed 05 Dec 2018

18:00 - 19:00

AUDITORIUM

Students registration & meeting with instructors

NETWORKING

Wed 12 Sep 2018

14:00 - 15:00

STUDENTS LOUNGE

Digital marketing tactics overview

LECTURE

Wed 12 Sep 2018

16:00 - 17:00

AUDITORIUM

Marketing mix overview

LECTURE

Wed 12 Sep 2018

17:00 - 18:00

AUDITORIUM

The customer, the journey & the funnel

LECTURE

Wed 12 Sep 2018

18:00 - 19:00

AUDITORIUM

The search engine optimization strategy

LECTURE

Thu 20 Sep 2018

16:00 - 18:00

AUDITORIUM

Onsite/page content optimization

LECTURE

Fri 21 Sep 2018

15:00 - 17:00

AC 001, 002, 003

Onsite/page technical optimization

LECTURE

Fri 21 Sep 2018

17:00 - 19:00

AUDITORIUM

Present the social media posts

PRESENTATION (TEAM)

Fri 05 Oct 2018

15:00 - 17:00

FACULTY LOUNGE

Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 05 Oct 2018

17:00 - 19:00

AUDITORIUM

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Fri 02 Nov 2018

16:00 - 18:00

FACULTY LOUNGE

Present your digital media plan

PRESENTATION (TEAM)

Fri 02 Nov 2018

18:00 - 20:00

AUDITORIUM

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 14 Nov 2018

16:00 - 20:00

AUDITORIUM

Exploring retention & advertising

PLATFORM DEMONSTRATION

Thu 15 Nov 2018

16:00 - 17:00

AUDITORIUM

Generate a digital marketing report

EXERCISE (TEAM)

Fri 16 Nov 2018

16:00 - 18:00

AC001/AC002/AC003

Present your digital marketing report

PRESENTATION (TEAM)

Fri 16 Nov 2018

18:00 - 20:00

AUDITORIUM

Course summary & epilogue

LECTURE

Wed 05 Dec 2018

19:00 - 20:00

AUDITORIUM

Final exams

EXAM

Fri 07 Dec 2018

16:30 - 18:30

LAB

Professional Diploma

Brands we trained

Course completed

About the course

Skills you'll gain

Course content

Graduation

Growth marketing strategy

SEO & GEO strategy backlinks19 Sep 2018

Advertising strategy

Working with website developers

Digital marketing URLs & UTMs

Digital marketing legal issues14 Sep - 10 Oct 2018

Content research

Content production

Social media platforms26 Sep - 28 Sep 2018

Content marketing strategy

Search & generative engine optimization strategy

Workshop - Search & generative engine optimization strategy

Social media marketing strategy03 Oct - 04 Oct 2018

Advertising accounts & campaigns fundamentals

Advertising platforms & campaigns18 Oct - 25 Oct 2018

Advertising strategy & media planning

Influencer marketing strategy07 Nov 2018

Email & mobile marketing strategy07 Nov 2018

Digital marketing strategy & budget

Digital marketing positions & jobs05 Dec 2018

Creative strategy

Digital marketing services & agencies

Course welcome & overview12 Sep 2018

Marketing & digital marketing12 Sep 2018

Search engine & AI optimization strategy - content & technical20 Sep - 21 Sep 2018

Workshop - Social media marketing strategy05 Oct 2018

Workshop - Advertising strategy & media plan02 Nov 2018

Monitoring with Google Analytics 414 Nov - 15 Nov 2018

Workshop - Reporting digital marketing16 Nov 2018

Course summary & epilogue05 Dec 2018

Exams07 Dec 2018

Marketing strategy fundamentals

Digital marketing report

Content ideas research

Digital marketing reporting

Professional Diploma

Brands we trained