Πρόγραμμα εκπαίδευσης στη στρατηγική Search Engine & Generative AI Optimization

Αυτή η πολυβραβευμένη εκπαίδευση είναι ένα 100% προμαγνητοσκοπημένο, video-on-demand e-learning course που το παρακολουθείς με τον δικό σου ρυθμό. Τα βίντεο και τα αρχεία είναι στα ελληνικά. Αναγνωρίζεται διεθνώς γιατί δημιουργεί αξιόπιστους SEO marketers. Το πρόγραμμα προσφέρει μια δομημένη, πρακτική προσέγγιση για να κατακτήσεις το SEO και τη βελτιστοποίηση για AI, από το περιεχόμενο και το τεχνικό setup μέχρι το monitoring και το reporting. Επειδή το παρακολουθείς με τον δικό σου ρυθμό, μαθαίνεις από το σπίτι, ξεκινώντας και σταματώντας όποτε θέλεις.

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Το course διαθέτει πρόγραμμα σπουδών επιπέδου EQF Level 6 curriculum. Περιλαμβάνει απαραίτητο υλικό, όπως εξειδικευμένες στρατηγικές, μοντέλα τιμολόγησης, αναφορές μετρικών και γλωσσάρια. Με την επιτυχή ολοκλήρωση των εξετάσεων, αποκτάς επαγγελματικό πιστοποιητικό που πιστοποιεί την τεχνογνωσία σου στον τομέα.

Οφέλη για την καριέρα

Ολοκληρώνοντας αυτό το course digital marketing, μπορείς να ξεκινήσεις καριέρα ως full-stack επαγγελματίας και να αποκτήσεις πρόσβαση σε εκατοντάδες θέσεις εργασίας. Συνεργαζόμαστε με περισσότερα από 1.000 στελέχη προσλήψεων (recruiters, brands και agencies) που προτιμούν να προσλαμβάνουν αποφοίτους της Knowcrunch.

Υποστήριξη αποφοίτων & κοινότητας

Οι απόφοιτοι απολαμβάνουν ισόβιες εκπτώσεις στα εκπαιδευτικά προγράμματα και πρόσβαση σε νέα project briefs και συνεργασίες με πελάτες. Επιπλέον, προσφέρουμε δωρεάν, ισόβια events ερωτήσεων-απαντήσεων (Q&A) και networking, για να μένεις συνδεδεμένος με την κοινότητα.

Πρόσβαση σε εισηγητές & αρχεία

Καθ' όλη τη διάρκεια της εκπαίδευσης, έχεις πρόσβαση σε έμπειρους εισηγητές μέσω ομάδας στο Facebook, για καθοδήγηση. Το syllabus, τα βίντεο και τα αρχεία ενημερώνονται διαρκώς, ώστε να έχεις πάντα την πιο επίκαιρη πληροφορία. Η πρόσβαση στο syllabus και στα αρχεία είναι διαθέσιμη αποκλειστικά κατά τη διάρκεια του course.

Skills you'll gain

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

Screaming Frog

SEO Monitoring & Evaluation

Ahrefs

Semrush

Google Keyword Planner

Google Search Console

Start your career as

SEO Marketer

An SEO marketer or specialist is a specialized professional who focuses on increasing a brand's organic visibility and search engine rankings through technical optimization, content strategy, and link building. This role is typically T-shaped (possessing a broad understanding of the digital landscape with deep expertise in search algorithms) or V-shaped (combining SEO with technical web development and content marketing strategies). As search engines evolve with AI, these professionals are in high demand for specialized roles within brands/agencies or as high-value independent freelancers.

The average annual gross salaries in the USA: entry-level positions, from $45,000, mid-level positions, from $70,000, senior-level positions: from $120,000 and the freelancers start from $50 per hour. The average annual gross salaries in Western & Northern Europe such as Germany, the Netherlands, and Ireland: entry-level Western & Northern Europe (such as Germany, the Netherlands, and Ireland): Entry-level: from €32,000, mid-level, from €55,000, senior-level, from €90,000. In Southern & Eastern Europe such as Spain, Italy, and Greece: entry-level, from €16,000, mid-level, from €32,000, senior-level, from €55,000 and the freelancers start from €30 per hour.

Course content

10h•130 lessons

Welcome

LECTURE

01m 16s

Course overview - About us

LECTURE

03m 32s

Course overview - Your course

LECTURE

02m 27s

Course overview - Your certification

LECTURE

01m 25s

Course overview - Our community

LECTURE

05m 51s

Content ideas & keywords research

LECTURE

01m 33s

Ideas & keywords research - Content use

LECTURE

03m 05s

Ideas & keywords research - Finding ideas

LECTURE

03m 37s

Ideas & keywords research - Finding ideas on Google trends

PLATFORM DEMONSTRATION

02m 11s

Ideas & keywords research - Finding ideas with ChatGPT

PLATFORM DEMONSTRATION

02m 39s

Ideas & keywords research - Finding ideas with Answer The Public

PLATFORM DEMONSTRATION

02m 59s

Ideas & keywords research - Keyword search intent

LECTURE

04m 49s

Ideas & keywords research - Keywords research

LECTURE

02m 39s

Ideas & keywords research - Focus/primary keyword

LECTURE

02m 09s

Ideas & keywords research - Focus/primary keyword selection

LECTURE

03m 41s

Ideas & keywords research - Supportive/secondary keywords

LECTURE

01m 32s

Ideas & keywords research - Finding keywords with ChatGPT

PLATFORM DEMONSTRATION

02m 51s

Ideas & keywords research - Finding keywords with Perplexity

PLATFORM DEMONSTRATION

02m 27s

Ideas & keywords research - Finding keywords with Ubersuggest

PLATFORM DEMONSTRATION

03m 05s

Ideas & keywords research - Finding keywords with Ahrefs

PLATFORM DEMONSTRATION

04m 06s

Ideas & keywords research - Finding keywords with Google Keyword Planner

PLATFORM DEMONSTRATION

02m 55s

Ideas & keywords research - Summary

LECTURE

01m 15s

Search engines & generative AI

LECTURE

03m 38s

SEO & AI - Crawiling

LECTURE

07m 33s

SEO & AI - Indexing

LECTURE

02m 38s

SEO & AI - Search engines ranking

LECTURE

06m 31s

SEO & AI - Navigational search intent

LECTURE

01m 14s

SEO & AI - Informational search intent

LECTURE

01m 43s

SEO & AI - Commercial search intent

LECTURE

01m 43s

SEO & AI - Transactional search intent

LECTURE

02m 55s

SEO & AI - Search engine & generative AI optimization

LECTURE

06m 44s

SEO & AI - White & black hat SEO

LECTURE

03m 42s

SEO & AI - Summary

LECTURE

02m 34s

Website content optimization

LECTURE

01m 20s

Website content optimization - Content architecture

LECTURE

09m 24s

Website content optimization - Focus & supportive keywords

LECTURE

11m 24s

Website content optimization - Headings

LECTURE

10m 31s

Website content optimization - Headings & keywords

LECTURE

09m 22s

Website content optimization - Changing headings

LECTURE

05m 48s

Website content optimization - URLs

LECTURE

07m 05s

Website content optimization - Changing URLs

LECTURE

04m 03s

Website content optimization - Meta tags

LECTURE

08m 54s

Website content optimization - Changing meta tags

LECTURE

04m 45s

Website content optimization - Internal links

LECTURE

05m 29s

Website content optimization - Adding internal links

LECTURE

02m 22s

Website content optimization - Files

LECTURE

07m 30s

Website content optimization - EEAT

LECTURE

04m 19s

Website content optimization - Professionals

LECTURE

02m 42s

Website content optimization - Summary

LECTURE

04m 19s

Website technical optimization

LECTURE

02m 01s

Website technical optimization - Mobile

LECTURE

09m 15s

Website technical optimization - Mobile optimization

LECTURE

04m 32s

Website technical optimization - Speed

LECTURE

08m 31s

Website technical optimization - Speed optimization

LECTURE

09m

Website technical optimization - Security

LECTURE

04m 14s

Website technical optimization - Security optimization

LECTURE

01m 31s

Website technical optimization - Schema

LECTURE

05m 07s

Website technical optimization - Schema optimization

LECTURE

08m 01s

Website technical optimization - Status codes

LECTURE

03m 40s

Website technical optimization - Robots.txt & sitemap.xml

LECTURE

07m

Website technical optimization - Robots.txt & sitemap.xml optimization

LECTURE

05m 19s

Website technical optimization - No index

LECTURE

02m 40s

Website technical optimization - No index optimization

LECTURE

03m 18s

Website technical optimization - Canonicals

LECTURE

04m 01s

Website technical optimization - Canonicals optimization

LECTURE

02m 41s

Website technical optimization - Redirects

LECTURE

04m 42s

Website technical optimization - 404 page (not found)

LECTURE

02m 41s

Website technical optimization - Redirects optimization

LECTURE

02m 11s

Website technical optimization - Summary

LECTURE

02m 27s

The offsite SEO & backlinks

LECTURE

05m 49s

Offsite SEO - How backlinks work

LECTURE

02m 46s

Offsite SEO - Domain or page authority & rating

LECTURE

06m 30s

Offsite SEO - Checking your domain rating with Ahrefs

PLATFORM DEMONSTRATION

04m 55s

Offsite SEO - Checking any website domain rating with Ahrefs

PLATFORM DEMONSTRATION

03m 22s

Offsite SEO - Checking any website domain rating with Da Pa Checker

PLATFORM DEMONSTRATION

05m 10s

Offsite SEO - Checking any website domain rating with Moz

PLATFORM DEMONSTRATION

03m 29s

Offsite SEO - Targeted websites for backlinks

LECTURE

06m 24s

Offsite SEO - Checking website backlinks & referring domains with Ahrefs

PLATFORM DEMONSTRATION

09m 54s

Offsite SEO - Checking website backlinks & referring domains with Semrush

PLATFORM DEMONSTRATION

03m 33s

Offsite SEO - Checking website backlinks & referring domains with Ubersuggest

PLATFORM DEMONSTRATION

03m 36s

Offsite SEO - Checking website backlinks & referring domains with SE Ranking

PLATFORM DEMONSTRATION

02m 10s

Offsite SEO - Checking website backlinks with Google Search Console

PLATFORM DEMONSTRATION

06m 52s

Offsite SEO - Checking website organic traffic with Ahrefs

PLATFORM DEMONSTRATION

05m 27s

Offsite SEO - Targeted content for backlinks

LECTURE

10m 01s

Offsite SEO - Black hat link building tactics

LECTURE

14m 05s

Offsite SEO - No follow, sponsored & UGC backlinks

LECTURE

09m 36s

Offsite SEO - How to check dofollow links with inspect

PLATFORM DEMONSTRATION

04m 41s

Offsite SEO - How to check dofollow links with Ahrefs

PLATFORM DEMONSTRATION

07m 25s

Offsite SEO - Why no follow backlins exist

LECTURE

04m 24s

Offsite SEO - Backlinks analysis of our website (domain/page) with Ahrefs

PLATFORM DEMONSTRATION

12m 41s

Offsite SEO - Backlinks analysis of our competition (domain/page) with Ahrefs

PLATFORM DEMONSTRATION

04m 05s

Offsite SEO - Backlinks gap analysis with Ahrefs

PLATFORM DEMONSTRATION

06m 16s

Offsite SEO - Backlinks gap analysis with Ahrefs & Claude AI

PLATFORM DEMONSTRATION

09m 06s

Offsite SEO - Summary

LECTURE

03m 50s

Link building strategy

LECTURE

04m 22s

Offsite SEO - Link building with content on our website

LECTURE

07m 48s

Offsite SEO - Link building with public relations

LECTURE

07m 40s

Offsite SEO - Link building with content on other websites

LECTURE

08m 12s

Offsite SEO - AI visibility analysis with Peec AI

PLATFORM DEMONSTRATION

06m 38s

Offsite SEO - Finding keyword mentions with Google search operators

PLATFORM DEMONSTRATION

04m 58s

Offsite SEO - Guest posting opportunities analysis with Google

PLATFORM DEMONSTRATION

05m 42s

Offsite SEO - Guest posting opportunities analysis with Ahrefs

PLATFORM DEMONSTRATION

05m 24s

Offsite SEO - Evaluating opportunities with Ahrefs

PLATFORM DEMONSTRATION

04m 29s

Offsite SEO - Existing unlinked mentions analysis with Ahrefs

PLATFORM DEMONSTRATION

04m 07s

Offsite SEO - Setting up alerts for your brand mentions

PLATFORM DEMONSTRATION

04m 04s

Offsite SEO - Broken backlinks analysis with Ahrefs

PLATFORM DEMONSTRATION

06m 21s

Offsite SEO - Link building on our social media accounts

LECTURE

03m 25s

Offsite SEO - Link building on our social media posts

LECTURE

02m 48s

Offsite SEO - Link building on directories, reviews and wikis

PLATFORM DEMONSTRATION

04m 20s

Offsite SEO - Get listed in directories with Brightlocal

PLATFORM DEMONSTRATION

05m 19s

Offsite SEO - Get listed in directories with Whitespark

PLATFORM DEMONSTRATION

02m 47s

Offsite SEO - Paid link building

LECTURE

03m 42s

Offsite SEO - Paid link building with Whitepress

PLATFORM DEMONSTRATION

04m 47s

Offsite SEO - Paid link building with Fatjoe

PLATFORM DEMONSTRATION

03m 30s

Offsite SEO - Link building outreach

LECTURE

03m 52s

Offsite SEO - The professionals

PLATFORM DEMONSTRATION

02m 26s

Offsite SEO - Summary

LECTURE

06m 48s

SEO & AI monitoring & evaluation

LECTURE

07m 25s

SEO & AI monitoring - Content important metrics

LECTURE

03m 28s

SEO & AI monitoring - Technical important metrics

LECTURE

02m 25s

SEO & AI monitoring - Offsite important metrics

LECTURE

02m 32s

SEO & AI monitoring - Monetary importatnt metrics

LECTURE

02m 02s

SEO & AI monitoring - Report

LECTURE

04m 06s

SEO & AI monitoring - Summary

LECTURE

01m 15s

The search engine optimization - The brief for your exercise

LECTURE

05m 38s

Course summary

LECTURE

33s

Course summary - Rate us

LECTURE

02m

Course summary - Alumni

LECTURE

01m 13s

Course summary - Certification

LECTURE

02m

Course summary - Summary

LECTURE

02m 01s

Απόκτησε το Professional Certificate

Brands we trained

Two professionals collaborating and smiling while reviewing content on a laptop in an office.

Best Seller

E-LEARNING

Masterclass in Digital & AI Marketing

•

4.8

(23)

•

127h

1,790€

INCLUDES

Όλα όσα περιλαμβάνονται στο regular ticket

Έκπτωση για ανέργους & φοιτητές

Απαιτείται επιβεβαίωση επιλεξιμότητας πριν την έγκριση

Search & Generative Engine Optimization Strategy

Self-paced e-learning course

Πρόγραμμα εκπαίδευσης στη στρατηγική Search Engine & Generative AI Optimization

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Οφέλη για την καριέρα

Υποστήριξη αποφοίτων & κοινότητας

Πρόσβαση σε εισηγητές & αρχεία

Skills you'll gain

Start your career as

SEO Marketer

Course content

Απόκτησε το Professional Certificate

Brands we trained

You might also like

Masterclass in Digital & AI Marketing

1,790€

450€

550€

Πρόγραμμα εκπαίδευσης στη στρατηγική Search Engine & Generative AI Optimization

Ακαδημαϊκό πρόγραμμα σπουδών και επαγγελματικό πιστοποιητικό

Οφέλη για την καριέρα

Υποστήριξη αποφοίτων & κοινότητας

Πρόσβαση σε εισηγητές & αρχεία

Skills you'll gain

Start your career as

SEO Marketer

Course content

Course overview & welcome14m 31s

Content ideas & keywords research strategy47m 33s

SEO & GEO strategy40m 55s

SEO & GEO content strategy1h 39m

SEO & GEO technical strategy1h 32m

SEO & GEO backlinks2h 36m

SEO & GEO link building strategy1h 53m

SEO & GEO monitoring & evaluation23m 13s

SEO & GEO strategy exercise5m 38s

Course summary & epilogue7m 47s

Απόκτησε το Professional Certificate

Brands we trained

You might also like

Masterclass in Digital & AI Marketing

1,790€

Special450€

450€

Regular550€

550€