Ολοκληρωμένη εκπαίδευση στο digital and AI marketing

Αυτό το πολυβραβευμένο training είναι ένα 100% classroom-based course που πραγματοποιείται στη Θεσσαλονίκη. Η εκπαίδευση και τα αρχεία είναι στην ελληνική γλώσσα. Είναι διεθνώς αναγνωρισμένο για τη δημιουργία αξιόπιστων full-stack digital marketers. Το εκπαιδευτικό πρόγραμμα προσφέρει μια δομημένη, hands-on προσέγγιση για την κατάκτηση στρατηγικών, πλατφορμών και εργαλείων digital & AI marketing. Με διάρκεια από τις 21 Σεπτεμβρίου 2026 έως τις 16 Δεκεμβρίου 2026, τα μαθήματα πραγματοποιούνται κάθε Δευτέρα, Τρίτη και Τετάρτη από τις 18:00 έως τις 22:00, καλλιεργώντας ένα συνεργατικό περιβάλλον με ομαδικά projects και αλληλεπίδραση σε πραγματικό χρόνο.

Ακαδημαϊκό curriculum και επαγγελματικό δίπλωμα

Αυτό το εξαιρετικό course διαθέτει curriculum εκπαιδευτικού προγράμματος EQF Level 6. Περιλαμβάνει απαραίτητο υλικό όπως εξειδικευμένες στρατηγικές, μοντέλα τιμολόγησης, metrics reports και γλωσσάρια. Με την επιτυχή ολοκλήρωση των εξετάσεων, σου απονέμεται επαγγελματικό δίπλωμα που αποτελεί απόδειξη της εξειδίκευσής σου στον τομέα.

Hands-on εκπαίδευση με πρακτικές ασκήσεις

Αυτό το σεμινάριο περιλαμβάνει επτά (7) ομαδικές πρακτικές ασκήσεις σχεδιασμένες ώστε να αποκτήσεις πρακτικές δεξιότητες μέσα από τη συνεργασία. Αυτά τα hands-on στοιχεία σου επιτρέπουν να εφαρμόσεις άμεσα όσα μαθαίνεις στην επαγγελματική σου δουλειά. Θα αποκτήσεις εμπειρία με κορυφαία εργαλεία της αγοράς, ώστε να δημιουργείς data-informed creative καμπάνιες σε κλίμακα, τις οποίες θα παρουσιάσεις με την ομάδα σου.

Επαγγελματικά οφέλη

Ολοκληρώνοντας αυτό το digital marketing course, μπορείς να ξεκινήσεις καριέρα ως full-stack επαγγελματίας και να αποκτήσεις πρόσβαση σε εκατοντάδες θέσεις εργασίας. Συνεργαζόμαστε με περισσότερα από 1.000 στελέχη προσλήψεων σε recruiters, brands και agencies που δίνουν προτεραιότητα σε αποφοίτους της Knowcrunch.

Alumni & υποστήριξη κοινότητας

Οι alumni λαμβάνουν εφ' όρου ζωής εκπτώσεις σε εκπαιδευτικά προγράμματα, καθώς και πρόσβαση σε νέα business/clients specs και projects. Επιπλέον, προσφέρουμε δωρεάν εφ' όρου ζωής Q&A και networking events για να παραμένεις συνδεδεμένος με την κοινότητα.

Πρόσβαση σε εισηγητές & αρχεία

Καθ' όλη τη διάρκεια της εκπαίδευσής σου, έχεις πρόσβαση σε έμπειρους εισηγητές στην τάξη και μέσω Facebook group για καθοδήγηση. Το syllabus και τα αρχεία ενημερώνονται συνεχώς ώστε να λαμβάνεις πάντα την πιο σχετική πληροφόρηση. Η πρόσβαση στο syllabus και τα αρχεία είναι διαθέσιμη αποκλειστικά κατά τη διάρκεια του course.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Google VEO

Sora

Google Nano Banana

CapCut

Meta Business Portfolio

Facebook Marketing

Meta Business Suite

Meta Store Locations

Meta Commerce Manager

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

TikTok Catalog Manager

LinkedIn Marketing

Instagram Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

Search Engines

Screaming Frog

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Meta Advertising Campaigns

Meta Advertising Manager

Google Tag Manager

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Business Manager

Advertising Campaigns

LinkedIn Advertising Campaigns

LinkedIn Advertising Manager

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Native Advertising Campaigns

Programmatic Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Kolsquare

Email & Mobile Marketing Automations

Email & Mobile Data Collection

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Pricing

Digital Marketing Cost Analysis

Digital Marketing Jobs

Account Management

Start your career as

Digital Marketer (Full Stack)

A full-stack digital marketer is a multi-disciplinary professional who possesses a comprehensive understanding of the entire digital marketing ecosystem while maintaining deep expertise in specific high-impact digital marketing tactics. Often described as T-shaped (broad knowledge with one deep specialty) or V-shaped (broad knowledge with several deep specialties), these marketers oversee the entire customer journey and apply all tactics and this versatility grants access to thousands of leadership opportunities within brands and agencies or as executives or freelancers.

The average annual gross salaries in the USA: entry-level positions, from $45,000 mid-level positions, from $85,000 senior-level positions, from $135,000 and the freelancers start from $60 per hour. European average annual gross salaries vary significantly by region: Entry-level: from €35,000 mid-level, from €60,000 senior-level, from €95,000 In Southern & Eastern Europe, such as Spain, Italy, and Greece: entry-level, from €16,000 mid-level, from €38,000 senior-level, from €65,000 and the freelancers start from €40 per hour.

Course content

144h•121 lessons

Students welcome and registration

NETWORKING

Mon 21 Sep 2026

14:00 - 15:00

OSTRIA HALL

Course overview

PLATFORM DEMONSTRATION

Mon 21 Sep 2026

15:00 - 16:00

OSTRIA HALL

Digital marketing tactics overview

LECTURE

Mon 21 Sep 2026

16:00 - 17:00

OSTRIA HALL

The customer, the journey & the funnel

LECTURE

Mon 21 Sep 2026

17:00 - 18:00

OSTRIA HALL

Marketing mix overview

LECTURE

Mon 21 Sep 2026

18:00 - 19:00

OSTRIA HALL

Creative strategy & concept

LECTURE

Tue 22 Sep 2026

14:00 - 15:00

OSTRIA HALL

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Tue 22 Sep 2026

15:00 - 16:00

OSTRIA HALL

UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Tue 22 Sep 2026

16:00 - 17:00

OSTRIA HALL

Website data privacy, cookies policy, terms & conditions

LECTURE

Tue 22 Sep 2026

17:00 - 18:00

OSTRIA HALL

Content copyright

LECTURE

Tue 22 Sep 2026

18:00 - 19:00

OSTRIA HALL

Marketing preparation of a website

LECTURE

Wed 23 Sep 2026

15:00 - 17:00

OSTRIA HALL

Working with website designers & developers

LECTURE

Wed 23 Sep 2026

17:00 - 18:00

OSTRIA HALL

Optimizing your existing website landing pages for better conversions

LECTURE

Wed 23 Sep 2026

18:00 - 19:00

OSTRIA HALL

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Mon 28 Sep 2026

15:00 - 16:00

OSTRIA HALL

Meta business suite & Instagram community building

PLATFORM DEMONSTRATION

Mon 28 Sep 2026

16:00 - 17:00

OSTRIA HALL

TikTok studio & community building

PLATFORM DEMONSTRATION

Mon 28 Sep 2026

17:00 - 18:00

OSTRIA HALL

YouTube channel & community building

PLATFORM DEMONSTRATION

Mon 28 Sep 2026

18:00 - 19:00

OSTRIA HALL

X (Twitter) account & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2026

15:00 - 15:30

OSTRIA HALL

Threads account & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2026

15:30 - 16:00

OSTRIA HALL

Google Business Profile & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2026

16:00 - 17:00

OSTRIA HALL

Pinterest account & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2026

17:00 - 18:00

OSTRIA HALL

LinkedIn page & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2026

18:00 - 19:00

OSTRIA HALL

Content ideas & keywords research

LECTURE

Wed 30 Sep 2026

15:00 - 16:00

OSTRIA HALL

Content & keywords research with SEO & AI tools

PLATFORM DEMONSTRATION

Wed 30 Sep 2026

16:00 - 17:00

OSTRIA HALL

Articles copywriting

LECTURE

Wed 30 Sep 2026

17:00 - 18:00

OSTRIA HALL

Articles copywriting with AI tools

PLATFORM DEMONSTRATION

Wed 30 Sep 2026

18:00 - 19:00

OSTRIA HALL

Images production with AI tools

PLATFORM DEMONSTRATION

Mon 05 Oct 2026

15:00 - 16:00

OSTRIA HALL

Videos & music production with AI tools

PLATFORM DEMONSTRATION

Mon 05 Oct 2026

16:00 - 17:00

OSTRIA HALL

Post-production with Canva

PLATFORM DEMONSTRATION

Mon 05 Oct 2026

17:00 - 18:00

OSTRIA HALL

Post-production with CapCut

PLATFORM DEMONSTRATION

Mon 05 Oct 2026

18:00 - 19:00

OSTRIA HALL

The content marketing

LECTURE

Tue 06 Oct 2026

15:00 - 15:30

OSTRIA HALL

Content marketing calendar

LECTURE

Tue 06 Oct 2026

15:30 - 16:00

OSTRIA HALL

Content production

LECTURE

Tue 06 Oct 2026

16:00 - 17:00

OSTRIA HALL

Content distribution

LECTURE

Tue 06 Oct 2026

17:00 - 18:00

OSTRIA HALL

Content promotion

LECTURE

Tue 06 Oct 2026

18:00 - 18:30

OSTRIA HALL

Content marketing monitoring & evaluation

LECTURE

Tue 06 Oct 2026

18:30 - 19:00

OSTRIA HALL

Prepare a content marketing strategy

EXERCISE (TEAM)

Fri 09 Oct 2026

15:00 - 17:00

OSTRIA HALL

Present your content marketing strategy

PRESENTATION (TEAM)

Fri 09 Oct 2026

17:00 - 19:00

OSTRIA HALL

The search & generative engine optimization

LECTURE

Mon 12 Oct 2026

15:00 - 16:00

OSTRIA HALL

Onsite/page content optimization

LECTURE

Mon 12 Oct 2026

16:00 - 18:00

OSTRIA HALL

Onsite/page technical optimization

LECTURE

Mon 12 Oct 2026

18:00 - 19:00

OSTRIA HALL

The backlinks

LECTURE

Tue 13 Oct 2026

15:00 - 16:00

OSTRIA HALL

Offsite/page link building & optimization

LECTURE

Tue 13 Oct 2026

16:00 - 17:00

OSTRIA HALL

Website monitoring & evaluation

LECTURE

Tue 13 Oct 2026

17:00 - 18:00

OSTRIA HALL

Audit a website with tools

PLATFORM DEMONSTRATION

Tue 13 Oct 2026

18:00 - 19:00

OSTRIA HALL

Check a website and generate a report

EXERCISE (TEAM)

Wed 14 Oct 2026

15:00 - 17:00

OSTRIA HALL

Present the report and suggestions

PRESENTATION (TEAM)

Wed 14 Oct 2026

17:00 - 19:00

OSTRIA HALL

The social media marketing

LECTURE

Mon 19 Oct 2026

15:00 - 15:30

OSTRIA HALL

Social media marketing calendar

LECTURE

Mon 19 Oct 2026

15:30 - 16:00

OSTRIA HALL

Social media posting

LECTURE

Mon 19 Oct 2026

16:00 - 17:00

OSTRIA HALL

Social media community building

LECTURE

Mon 19 Oct 2026

17:00 - 17:30

OSTRIA HALL

Social media live marketing

LECTURE

Mon 19 Oct 2026

17:30 - 18:00

OSTRIA HALL

Social media marketing monitoring & evaluation

LECTURE

Mon 19 Oct 2026

18:00 - 19:00

OSTRIA HALL

Prepare different social media posts for a brand

EXERCISE (TEAM)

Tue 20 Oct 2026

15:00 - 17:00

OSTRIA HALL

Present the social media posts

PRESENTATION (TEAM)

Tue 20 Oct 2026

17:00 - 19:00

OSTRIA HALL

Advertising accounts fundamentals

LECTURE

Wed 21 Oct 2026

15:00 - 17:00

OSTRIA HALL

Advertising campaigns & metrics fundamentals

LECTURE

Wed 21 Oct 2026

17:00 - 19:00

OSTRIA HALL

Meta advertising manager & tags

PLATFORM DEMONSTRATION

Mon 02 Nov 2026

16:00 - 17:00

OSTRIA HALL

Meta advertising audiences

PLATFORM DEMONSTRATION

Mon 02 Nov 2026

17:00 - 18:00

OSTRIA HALL

Meta advertising Creative Hub

PLATFORM DEMONSTRATION

Mon 02 Nov 2026

18:00 - 19:00

OSTRIA HALL

Meta business portfolio

PLATFORM DEMONSTRATION

Mon 02 Nov 2026

19:00 - 20:00

OSTRIA HALL

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2026

16:00 - 17:00

OSTRIA HALL

Meta traffic & engagement advertising campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2026

17:00 - 18:00

OSTRIA HALL

Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2026

18:00 - 19:00

OSTRIA HALL

Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2026

19:00 - 20:00

OSTRIA HALL

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Wed 04 Nov 2026

16:00 - 17:00

OSTRIA HALL

TikTok advertising campaigns

PLATFORM DEMONSTRATION

Wed 04 Nov 2026

17:00 - 18:00

OSTRIA HALL

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Wed 04 Nov 2026

18:00 - 19:00

OSTRIA HALL

Pinterest advertising campaigns

PLATFORM DEMONSTRATION

Wed 04 Nov 2026

19:00 - 20:00

OSTRIA HALL

Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Mon 09 Nov 2026

16:00 - 17:00

Google search advertising campaigns

PLATFORM DEMONSTRATION

Mon 09 Nov 2026

17:00 - 20:00

Google display advertising campaigns

PLATFORM DEMONSTRATION

Tue 10 Nov 2026

16:00 - 17:00

Google video (YouTube) advertising campaigns

PLATFORM DEMONSTRATION

Tue 10 Nov 2026

17:00 - 18:00

Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Tue 10 Nov 2026

18:00 - 19:00

Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Tue 10 Nov 2026

19:00 - 20:00

Google Tag Manager

PLATFORM DEMONSTRATION

Wed 11 Nov 2026

16:00 - 18:00

Meta Commerce manager & catalog sales campaigns

PLATFORM DEMONSTRATION

Wed 11 Nov 2026

18:00 - 19:00

Google Merchant Center & shopping campaigns

PLATFORM DEMONSTRATION

Wed 11 Nov 2026

19:00 - 20:00

Premium advertising campaigns

LECTURE

Mon 16 Nov 2026

16:00 - 18:00

OSTRIA HALL

Native advertising campaigns

LECTURE

Mon 16 Nov 2026

18:00 - 19:00

OSTRIA HALL

Programmatic advertising

LECTURE

Mon 16 Nov 2026

19:00 - 20:00

OSTRIA HALL

The advertising strategy & media plan

LECTURE

Wed 18 Nov 2026

16:00 - 17:00

OSTRIA HALL

Μedia planning for all advertising platforms & objectives

PLATFORM DEMONSTRATION

Wed 18 Nov 2026

17:00 - 20:00

OSTRIA HALL

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Thu 19 Nov 2026

16:00 - 18:00

OSTRIA HALL

Present your digital media plan

PRESENTATION (TEAM)

Thu 19 Nov 2026

18:00 - 20:00

OSTRIA HALL

The influencer marketing

LECTURE

Mon 23 Nov 2026

16:00 - 16:30

OSTRIA HALL

Influencers promotion models & cost

LECTURE

Mon 23 Nov 2026

16:30 - 17:00

OSTRIA HALL

Influencers discovery & evaluation

LECTURE

Mon 23 Nov 2026

17:00 - 17:30

OSTRIA HALL

Influencers brief & agreement

LECTURE

Mon 23 Nov 2026

17:30 - 18:00

OSTRIA HALL

Influencers campaigns

LECTURE

Mon 23 Nov 2026

18:00 - 18:30

OSTRIA HALL

Influencers monitoring & evaluation

PLATFORM DEMONSTRATION

Mon 23 Nov 2026

18:30 - 19:00

OSTRIA HALL

Influencer marketing tools

PLATFORM DEMONSTRATION

Mon 23 Nov 2026

19:00 - 20:00

OSTRIA HALL

Plan an influencer marketing campaign for a marketing objective

EXERCISE (TEAM)

Tue 24 Nov 2026

16:00 - 18:00

OSTRIA HALL

Present your influencer marketing plan

PRESENTATION (TEAM)

Tue 24 Nov 2026

18:00 - 20:00

OSTRIA HALL

The email & mobile marketing

LECTURE

Wed 25 Nov 2026

16:00 - 16:30

OSTRIA HALL

Email & mobile marketing audience & automations

LECTURE

Wed 25 Nov 2026

16:30 - 17:00

OSTRIA HALL

E-mail marketing campaigns

LECTURE

Wed 25 Nov 2026

17:00 - 18:00

OSTRIA HALL

Mobile marketing campaigns (SMS, Viber)

LECTURE

Wed 25 Nov 2026

18:00 - 19:00

OSTRIA HALL

Email & mobile monitoring & evaluation

LECTURE

Wed 25 Nov 2026

19:00 - 19:30

OSTRIA HALL

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Wed 25 Nov 2026

19:30 - 20:00

OSTRIA HALL

The digital marketing strategy (brief, research, tactics, budget)

LECTURE

Mon 30 Nov 2026

16:00 - 20:00

OSTRIA HALL

Digital marketing strategy presentation

LECTURE

Tue 01 Dec 2026

16:00 - 18:00

OSTRIA HALL

Omnichannel strategy

LECTURE

Tue 01 Dec 2026

18:00 - 20:00

OSTRIA HALL

Monitoring acquisition sources

PLATFORM DEMONSTRATION

Mon 07 Dec 2026

16:00 - 17:00

OSTRIA HALL

Monitor your engagement

PLATFORM DEMONSTRATION

Mon 07 Dec 2026

17:00 - 18:00

OSTRIA HALL

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Mon 07 Dec 2026

18:00 - 19:00

OSTRIA HALL

Exploring retention & advertising

PLATFORM DEMONSTRATION

Mon 07 Dec 2026

19:00 - 20:00

OSTRIA HALL

The important digital marketing metrics

LECTURE

Tue 08 Dec 2026

16:00 - 17:00

OSTRIA HALL

Creating & sharing reports for digital marketing

LECTURE

Tue 08 Dec 2026

17:00 - 18:00

OSTRIA HALL

Creating & sharing reports with Google Looker Studio

PLATFORM DEMONSTRATION

Tue 08 Dec 2026

18:00 - 20:00

OSTRIA HALL

Generate a digital marketing report

EXERCISE (TEAM)

Wed 09 Dec 2026

16:00 - 18:00

OSTRIA HALL

Present your digital marketing report

PRESENTATION (TEAM)

Wed 09 Dec 2026

18:00 - 20:00

OSTRIA HALL

Present your digital marketing strategy

PRESENTATION (TEAM)

Mon 14 Dec 2026

16:00 - 20:00

OSTRIA HALL

Digital marketing career paths & how to get a job

LECTURE

Tue 15 Dec 2026

16:00 - 17:00

OSTRIA HALL

Digital marketing services & how to start a business/agency

LECTURE

Tue 15 Dec 2026

17:00 - 19:00

OSTRIA HALL

Course summary & epilogue

LECTURE

Tue 15 Dec 2026

19:00 - 20:00

OSTRIA HALL

Final exams

EXAM

Wed 16 Dec 2026

16:00 - 18:00

OSTRIA HALL

Testimonials

NETWORKING

Wed 16 Dec 2026

18:00 - 19:30

OSTRIA HALL

Graduation ceremony

NETWORKING

Wed 16 Dec 2026

19:30 - 20:00

OSTRIA HALL

Dinner

NETWORKING

Wed 16 Dec 2026

20:00 - 21:00

OSTRIA HALL

Graduation celebration party

NETWORKING

Wed 16 Dec 2026

21:00 - 21:55

OSTRIA HALL

Απόκτησε το Professional Diploma

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