A thorough course on the fundamentals of Facebook platform & Facebook Pages. This live webinar is combining precious lectures and step-by-step tutorials on how Facebook really works.

Learn in a virtual class

The course format is 100% online and is delivered in a virtual class as a live webinar. Students participate in using their web browser. They can interact in real-time (2-way audio & video), talk with the instructors or other students, attend lectures or live tutorials, ask questions, and actively practice in every step by going hands-on on their own.

Transform your career, start working immediately

Become a Facebook Specialist. Create, manage, and optimize your own Facebook page and master the power of posting. Increase your sales and revenue by understanding Facebook marketing.

Thrive with industry-recognized credentials

Organizations are assured of the quality and the practical experience you get from this training. It has an excellent reputation and is trusted by thousands of top agencies, brands, and corporations. Meet employers’ expectations by gaining real practical experience.

Course content

43h•59 lessons

How to offer Google advertising services to clients (planning, pricing, reporting, invoicing)

LECTURE

Wed 20 Nov 2019

17:00 - 17:00

VIRTUAL CLASS (WEBINAR)

Course summary & epilogue

LECTURE

Mon 13 Jul 2020

18:00 - 19:00

VIRTUAL CLASS (WEBINAR)

Course overview

LECTURE

Mon 15 Jun 2020

15:00 - 16:00

VIRTUAL CLASS (WEBINAR)

Google advertising channels, targeting, costs

PLATFORM DEMONSTRATION

Mon 15 Jun 2020

16:00 - 17:00

VIRTUAL CLASS (WEBINAR)

Students welcome & introductions

NETWORKING

Thu 25 Jun 2020

14:30 - 15:00

VIRTUAL CLASS (WEBINAR)

How to setup & customize a Google Ads personal account

PLATFORM DEMONSTRATION

Mon 15 Jun 2020

17:00 - 18:00

VIRTUAL CLASS (WEBINAR)

Setup & customize your Google Ads Manager account

EXERCISE (TEAM)

Mon 15 Jun 2020

18:00 - 19:00

VIRTUAL CLASS (WEBINAR)

How to create a tag & set goals (Ad Account or Google Analytics)

PLATFORM DEMONSTRATION

Tue 16 Jun 2020

15:00 - 16:00

VIRTUAL CLASS (WEBINAR)

Setup goals & audiences in your Google Analytics

EXERCISE (TEAM)

Tue 16 Jun 2020

16:00 - 17:00

VIRTUAL CLASS (WEBINAR)

How to research keywords for search ads with tools

PLATFORM DEMONSTRATION

Tue 16 Jun 2020

17:00 - 18:00

VIRTUAL CLASS (WEBINAR)

Reasearch your keywords & decide your keywords match type

EXERCISE (TEAM)

Tue 16 Jun 2020

18:00 - 19:00

VIRTUAL CLASS (WEBINAR)

How to setup campaigns & ad groups on Google search network

PLATFORM DEMONSTRATION

Wed 17 Jun 2020

15:00 - 16:00

VIRTUAL CLASS (WEBINAR)

How to make dynamic campaigns & ad groups on Google search network

PLATFORM DEMONSTRATION

Wed 17 Jun 2020

16:00 - 17:00

VIRTUAL CLASS (WEBINAR)

Create your search campaigns & ad groups on Google search network

EXERCISE (TEAM)

Wed 17 Jun 2020

17:00 - 19:00

VIRTUAL CLASS (WEBINAR)

What is quality score & ad rank for search ads

LECTURE

Mon 22 Jun 2020

18:00 - 19:00

VIRTUAL CLASS (WEBINAR)

How to design responsive ad creatives with Google online wizard

PLATFORM DEMONSTRATION

20:00 - 21:00

VIRTUAL CLASS (WEBINAR)

Create your responsive display ad creatives with Google online wizard

EXERCISE (TEAM)

21:00 - 22:00

VIRTUAL CLASS (WEBINAR)

How to setup & target campaigns on Google Display Network

PLATFORM DEMONSTRATION

Tue 23 Jun 2020

15:00 - 17:00

VIRTUAL CLASS (WEBINAR)

Create your campaigns on Google Display Network

EXERCISE (TEAM)

Tue 23 Jun 2020

16:00 - 17:00

VIRTUAL CLASS (WEBINAR)

Facebook - Newsfeed & search

PLATFORM DEMONSTRATION

Thu 25 Jun 2020

15:00 - 15:30

VIRTUAL CLASS (WEBINAR)

Facebook - Posts

PLATFORM DEMONSTRATION

Thu 25 Jun 2020

16:00 - 16:15

VIRTUAL CLASS (WEBINAR)

Facebook - Profile

PLATFORM DEMONSTRATION

Thu 25 Jun 2020

16:15 - 16:30

VIRTUAL CLASS (WEBINAR)

Facebook - Page creation & customization

PLATFORM DEMONSTRATION

Thu 25 Jun 2020

17:00 - 18:00

VIRTUAL CLASS (WEBINAR)

Facebook - Page basic settings

PLATFORM DEMONSTRATION

Thu 25 Jun 2020

18:00 - 18:30

VIRTUAL CLASS (WEBINAR)

Facebook - Page claim, merge, verification

PLATFORM DEMONSTRATION

Thu 25 Jun 2020

18:30 - 19:00

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting in different languages

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

15:00 - 15:10

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting photos, videos, slideshows

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

15:10 - 15:20

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting instant experiences

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

15:20 - 15:30

VIRTUAL CLASS (WEBINAR)

Facebook - Page live streaming

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

15:30 - 15:40

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting events

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

15:40 - 15:50

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting offers

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

15:50 - 16:00

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting jobs

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

16:00 - 16:10

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting activities

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

16:10 - 16:15

VIRTUAL CLASS (WEBINAR)

Facebook - Page check-ins

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

16:15 - 16:20

VIRTUAL CLASS (WEBINAR)

Facebook - Page tagging services on posts

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

17:00 - 17:10

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting messages, shopping, bookings

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

17:10 - 17:15

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting polls

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

17:15 - 17:20

VIRTUAL CLASS (WEBINAR)

Facebook - Page posts scheduling

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

17:20 - 17:30

VIRTUAL CLASS (WEBINAR)

Facebook - Page posts visibility

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

17:30 - 17:40

VIRTUAL CLASS (WEBINAR)

Facebook - Page posting stories

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

17:40 - 17:50

VIRTUAL CLASS (WEBINAR)

Facebook - Page comments moderation

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

17:50 - 18:00

VIRTUAL CLASS (WEBINAR)

Facebook - Page publishing tools

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

18:00 - 18:05

VIRTUAL CLASS (WEBINAR)

Facebook - Managing lead forms

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

18:05 - 18:10

VIRTUAL CLASS (WEBINAR)

Facebook - Locations & managing locations

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

18:10 - 18:20

Facebook - Page inbox management

PLATFORM DEMONSTRATION

Fri 26 Jun 2020

18:20 - 18:30

VIRTUAL CLASS (WEBINAR)

Create & target your campaigns on YouTube

EXERCISE (TEAM)

19:00 - 20:00

VIRTUAL CLASS (WEBINAR)

How to setup & target campaigns on YouTube & produce great video ads

PLATFORM DEMONSTRATION

Mon 29 Jun 2020

15:00 - 16:00

VIRTUAL CLASS (WEBINAR)

Create & target your campaigns on Gmail

EXERCISE (TEAM)

21:00 - 22:00

VIRTUAL CLASS (WEBINAR)

How to setup & target campaigns on Gmail

PLATFORM DEMONSTRATION

Mon 29 Jun 2020

17:00 - 18:00

VIRTUAL CLASS (WEBINAR)

Setup your Google Merchant Center

EXERCISE (TEAM)

19:00 - 20:00

VIRTUAL CLASS (WEBINAR)

Create & target your campaigns on Shopping

EXERCISE (TEAM)

21:00 - 22:00

VIRTUAL CLASS (WEBINAR)

How to setup a Google Merchant Center

PLATFORM DEMONSTRATION

Tue 30 Jun 2020

15:00 - 16:00

VIRTUAL CLASS (WEBINAR)

How to setup & target campaigns on Shopping

PLATFORM DEMONSTRATION

Tue 30 Jun 2020

17:00 - 19:00

VIRTUAL CLASS (WEBINAR)

How to run remarketing campaigns on search

PLATFORM DEMONSTRATION

Wed 01 Jul 2020

15:00 - 17:00

VIRTUAL CLASS (WEBINAR)

Create & target your remarketing campaigns on Google Display Network

EXERCISE (TEAM)

Wed 01 Jul 2020

17:00 - 19:00

VIRTUAL CLASS (WEBINAR)

How to monitor Google campaign results in Google Analytics

PLATFORM DEMONSTRATION

Mon 06 Jul 2020

15:00 - 16:00

VIRTUAL CLASS (WEBINAR)

How to report Google campaign performance with Google Data Studio

PLATFORM DEMONSTRATION

Mon 06 Jul 2020

16:00 - 17:00

VIRTUAL CLASS (WEBINAR)

Create basic reports for a client on Google Data Studio

EXERCISE (TEAM)

Mon 06 Jul 2020

17:00 - 19:00

VIRTUAL CLASS (WEBINAR)

Google certificate final exams

EXAM

Tue 07 Jul 2020

16:00 - 17:00

VIRTUAL CLASS (WEBINAR)

Certificate of Completion

Brands we trained

Course completed

Learn in a virtual class

Transform your career, start working immediately

Thrive with industry-recognized credentials

Course content

Meta commerce manager

Google Advertising As A Service20 Nov - 13 Jul 2020

Google Advertising Fundamentals15 Jun - 25 Jun 2020

Google Advertising Account15 Jun 2020

Google Advertising Tags, Goals & Audiences16 Jun 2020

Keywords Research for Google Search Advertising16 Jun 2020

Google Search Advertising17 Jun - 22 Jun 2020

Google Display Network Advertising (G.D.N.)23 Jun 2020

Social Media & Social Networks25 Jun - 26 Jun 2020

YouTube Advertising29 Jun 2020

Gmail Advertising29 Jun 2020

Google Shopping Advertising30 Jun 2020

Google Remarketing Campaigns01 Jul 2020

Google Advertising Monitoring & Reporting06 Jul 2020

Google Advertising Course Exams07 Jul 2020

Facebook feed

Facebook profile

Facebook pages

Meta advertising campaigns - performance optimization (CRO)

Meta business portfolio

Meta store location

Meta business suite

Meta business suite & posting

Certificate of Completion

Brands we trained