Facebook Fundamentals

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The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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The benefits of enrolling in Facebook fundamentals course

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

Step-by-step topics about Facebook

Google Advertising As A Service

How to offer Google advertising services to clients (planning, pricing, reporting, invoicing)

Lecture
Wednesday 20 November 2019 19:00 (0m) VIRTUAL CLASS (WEBINAR)

Course summary & epilogue

Lecture
Monday 13 July 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Advertising Fundamentals

Course overview

Lecture
Monday 15 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Google advertising channels, targeting, costs

Tutorial
Monday 15 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Students welcome & introductions

Networking event
Thursday 25 June 2020 17:30 (30m) VIRTUAL CLASS (WEBINAR)

Google Advertising Account

How to setup & customize a Google Ads personal account

Tutorial
Monday 15 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Setup & customize your Google Ads Manager account

Team Exercise
Monday 15 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Advertising Tags, Goals & Audiences

How to create a tag & set goals (Ad Account or Google Analytics)

Tutorial
Tuesday 16 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Setup goals & audiences in your Google Analytics

Team Exercise
Tuesday 16 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Keywords Research for Google Search Advertising

How to research keywords for search ads with tools

Tutorial
Tuesday 16 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Reasearch your keywords & decide your keywords match type

Team Exercise
Tuesday 16 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Search Advertising

How to setup campaigns & ad groups on Google search network

Tutorial
Wednesday 17 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

How to make dynamic campaigns & ad groups on Google search network

Tutorial
Wednesday 17 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Create your search campaigns & ad groups on Google search network

Team Exercise
Wednesday 17 June 2020 20:00 (2h) VIRTUAL CLASS (WEBINAR)

What is quality score & ad rank for search ads

Lecture
Monday 22 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Display Network Advertising (G.D.N.)

How to setup & target campaigns on Google Display Network

Tutorial
Tuesday 23 June 2020 18:00 (2h) VIRTUAL CLASS (WEBINAR)

Create your campaigns on Google Display Network

Team Exercise
Tuesday 23 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Social Media & Social Networks

Facebook - Newsfeed & search

Tutorial
Thursday 25 June 2020 18:00 (30m) VIRTUAL CLASS (WEBINAR)

Facebook - Posts

Tutorial
Thursday 25 June 2020 19:00 (15m) VIRTUAL CLASS (WEBINAR)

Facebook - Profile

Tutorial
Thursday 25 June 2020 19:15 (15m) VIRTUAL CLASS (WEBINAR)

Facebook - Page creation & customization

Tutorial
Thursday 25 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Facebook - Page basic settings

Tutorial
Thursday 25 June 2020 21:00 (30m) VIRTUAL CLASS (WEBINAR)

Facebook - Page claim, merge, verification

Tutorial
Thursday 25 June 2020 21:30 (30m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting in different languages

Tutorial
Friday 26 June 2020 18:00 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting photos, videos, slideshows

Tutorial
Friday 26 June 2020 18:10 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting instant experiences

Tutorial
Friday 26 June 2020 18:20 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page live streaming

Tutorial
Friday 26 June 2020 18:30 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting events

Tutorial
Friday 26 June 2020 18:40 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting offers

Tutorial
Friday 26 June 2020 18:50 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting jobs

Tutorial
Friday 26 June 2020 19:00 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting activities

Tutorial
Friday 26 June 2020 19:10 (5m) VIRTUAL CLASS (WEBINAR)

Facebook - Page check-ins

Tutorial
Friday 26 June 2020 19:15 (5m) VIRTUAL CLASS (WEBINAR)

Facebook - Page tagging services on posts

Tutorial
Friday 26 June 2020 20:00 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting messages, shopping, bookings

Tutorial
Friday 26 June 2020 20:10 (5m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting polls

Tutorial
Friday 26 June 2020 20:15 (5m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posts scheduling

Tutorial
Friday 26 June 2020 20:20 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posts visibility

Tutorial
Friday 26 June 2020 20:30 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page posting stories

Tutorial
Friday 26 June 2020 20:40 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page comments moderation

Tutorial
Friday 26 June 2020 20:50 (10m) VIRTUAL CLASS (WEBINAR)

Facebook - Page publishing tools

Tutorial
Friday 26 June 2020 21:00 (5m) VIRTUAL CLASS (WEBINAR)

Facebook - Managing lead forms

Tutorial
Friday 26 June 2020 21:05 (5m) VIRTUAL CLASS (WEBINAR)

Facebook - Locations & managing locations

Tutorial
Friday 26 June 2020 21:10 (10m)

Facebook - Page inbox management

Tutorial
Friday 26 June 2020 21:20 (10m) VIRTUAL CLASS (WEBINAR)

YouTube Advertising

How to setup & target campaigns on YouTube & produce great video ads

Tutorial
Monday 29 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Gmail Advertising

How to setup & target campaigns on Gmail

Tutorial
Monday 29 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Shopping Advertising

How to setup a Google Merchant Center

Tutorial
Tuesday 30 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

How to setup & target campaigns on Shopping

Tutorial
Tuesday 30 June 2020 20:00 (2h) VIRTUAL CLASS (WEBINAR)

Google Remarketing Campaigns

How to run remarketing campaigns on search

Tutorial
Wednesday 01 July 2020 18:00 (2h) VIRTUAL CLASS (WEBINAR)

Create & target your remarketing campaigns on Google Display Network

Team Exercise
Wednesday 01 July 2020 20:00 (2h) VIRTUAL CLASS (WEBINAR)

Google Advertising Monitoring & Reporting

How to monitor Google campaign results in Google Analytics

Tutorial
Monday 06 July 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

How to report Google campaign performance with Google Data Studio

Tutorial
Monday 06 July 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Create basic reports for a client on Google Data Studio

Team Exercise
Monday 06 July 2020 20:00 (2h) VIRTUAL CLASS (WEBINAR)

Google Advertising Course Exams

Google certificate final exams

Final Exam
Tuesday 07 July 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Professional instructors specialized on Facebook

Tolis

Tolis Aivalis

Managing Partner, aival.com.

George

George Arapogiannis

Managing Director, humanminds.eu.

Alex

Alex Charalampidis

Managing Director, monks.gr.

Yannis

Yannis Elpidis

Managing Partner, darkpony.com.

Alexandros

Alexandros

Managing Director, sem-wizard.com.

Dimitris

Dimitris

Managing Director, esteps.gr.

Sotiris

Sotiris

Performance Manager, e-food.gr.

Nikos

Nikos Zakakis

Managing Partner, isometrik.gr.

Awesome things our graduates say

Frequent questions & answers about Facebook course

Before enrolling

Who is this Facebook marketing course for?

The Facebook Marketing course is designed for individuals with or without prior experience. More specific this program is targeted to:

  • Head of Digital
  • Social Media Managers / Specialists / Consultants
  • Content Specialists / Marketers
  • Influencer Specialists / Marketers
  • Digital & Social Media Analysts
  • Digital & Social Media Advertising Professionals
  • Google Advertising Professionals / Freelancers
  • Entrepreneurs or CEOs into Digital & Social Media agencies
  • Publishers / Bloggers / Influencers
  • Content Producers (Copywriters, Graphic Designers, Video Producers)

Why is this course better than other courses available?

This course is better compared to others because:

Our syllabus is exceptional and complete:

  • Topics cover mostly practical skills to guide you through the capabilities of social platforms 
  • Education material is updated until the last moment before each class
  • More than enough exercises, hands-on work and tutorials so you can focus on practical skills and learn how to get measurable results 
  • All topics are covered in depth – not just 'some' basic stuff

Our instructors are the best professionals 

  • Instructors are highly respected professionals in their field 
  • Instructors are able to provide participants with insight into the current realities of the industry
  • Instructors are market leaders with hands-on operating experience 
  • Instructors have training experience and can teach and mentor others
  • Two or more instructors are always available to answer your questions

Outcome after this course

Is there an official alumni I can be part of?

Our KnowCrunch Official Alumni.

All of our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

  • Special price for all returning graduates for our courses
  • Exclusive subscription price for unlimited use of our e-learning courses
  • Special discounts for Master degrees offered exclusively to our graduates from other Universities or colleges
  • Personal recommendations from our instructors (upon request)
  • Free participation to one-day special crash courses
  • Free participation to networking events

Is there an active online community I can participate in?

The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals and students participate.

Feel free to join this group now and start networking, discussing, asking or answering anything about marketing. You can also post or explore job positions or just follow the news.

During your learning

Can I watch the videos any time or day I want?

Yes. You can watch our videos anytime you want, any day you want. They are prerecorded and available on-demand.

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus we just include it.

We update our training presentations & bonus material daily! We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos quarterly! When something critical changes we move into production and deliver new videos.

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class & e-learning courses and can be offered when you pay by card only. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Refunds policy

Please pay attention to our cancellation & refunds policy. Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

Certification

When am I eligible to get my certificate?

In order to be eligible for your certificate, you must watch at least 90% of your videos. When you do, a certificate will automatically be generated in your account to download as a PDF.

Successful graduates

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Non successful graduates

Students who do not pass the exams receive a certificate of attendance.

Recognition

This certification, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you are committed to staying at the top of your market as a professional.

Certification validation

Certifications are valid only after a graduation ceremony or/and when downloaded from our website. Valid certifications consist of:

  • Degree description
  • Graduate name & last-name
  • Credential ID (for confirmation purposes)
  • Issue date & expiration date

All certifications can be validated on our website or upon request.

Printed certifications

Printed certifications can be ordered and delivered only upon request for $100. A special hard copy with hand written signature will be delivered by courier to your physical address.

    Do I get a certification?

    Successful graduates

    Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

    Non successful graduates

    Students who do not pass the exams receive a certificate of attendance.

    Recognition

    This certification, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you are committed to staying at the top of your market as a professional.

    Certification validation

    Certifications are valid only after a graduation ceremony or/and when downloaded from our website. Valid certifications consist of:

    • Degree description
    • Graduate name & last-name
    • Credential ID (for confirmation purposes)
    • Issue date & expiration date

    All certifications can be validated on our website or upon request.