Masterclass in Google Analytics 4 & Reporting

Video-on-demand e-learning course

35 students also took this course

9 hours of video, 2 hours of exercise


6 months access to videos & files


In Greek language (στα Ελληνικά)


Professional Certificate


35 students also took this course

About our Google Analytics 4 & reporting course


In this advanced training, we offer a comprehensive and meticulous series of step-by-step lectures, tutorials, and hands-on exercises that cover all strategies, tools, and practices related to Google Analytics 4, Google Data Studio, and important KPIs & metrics for all different organic & paid digital marketing tactics.

We delve into the intricacies of Google Analytics 4. We explore the various features and functionalities of these tools, including their capabilities for tracking website traffic, user behavior, and conversion rates. We will also discuss the different types of reports that can be generated using these tools, such as audience reports, acquisition reports, and behavior reports. We examine Google Looker Studio, a powerful data visualization tool that enables users to create interactive dashboards and reports. We explore the various features of this tool, including its ability to connect to multiple data sources, its drag-and-drop interface, and its customizable visualizations. 

Industry-recognized credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.


Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:

1. Best Digital & Social Media Marketing Education
2. Best 
Digital Marketing E-learning Course
3. Best 
Digital Marketing Course Multi-Channel Content Strategy
4. Best 
Digital Marketing Course Multichannel Social Media
5. Best 
Digital Marketing Course Inbound Funnel Performance
6. Best 
Digital Marketing Course Product-Market-Fit
7. Best 
Course for Growth Marketing Performance in Info Products
8. Best 
Course for Growth Marketing Performance in B2B Services

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this Google Analytics 4 & reporting training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan, and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this Google Analytics 4 & reporting education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance in building your CV to ensure that you thrive in the business market. 

Syllabus Manager

Tolis Aivalis

Topics for this monitoring & reporting course

Course introduction & welcome

Course welcome & overview

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Course overview - Account & access

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Course overview - Videos & files

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Course overview - You & Knowcrunch

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How to work with UTMs

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UTMs - The URLs in digital marketing

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UTMs - How Google Analytics track visitors' sources

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UTMs - What is a UTM

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UTMs - How to draft a strategy

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UTMs - How to create your UTMs

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URLs & UTMs in Google Analytics

How to monitor visitors & sources with UTMs

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Monitoring UTMs - Adjusting Google Analytics settings

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Monitoring UTMs - Traffic > Channels

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Monitoring UTMs - Campaigns

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Monitoring UTMs - Google Analytics 4

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URLs shorteners

URL shorteners

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The URL shorteners

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The use of short URLs

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The use of links and UTMs in digital marketing section summary


Google Analytics 4

How to use Google Analytics 4 account

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Google Analytics 4 - Create account

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Google Analytics 4 - Setup tag on your website manually

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Google Analytics 4 - Add users

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Google Analytics 4 - events & metrics

The Google Analytics 4 basic metrics & events


Google Analytics 4 metrics - Users

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Google Analytics 4 metrics - Sessions

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Google Analytics 4 metrics - Pages

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Google Analytics 4 metrics - Events

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Google Analytics 4 metrics - Page_view event

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Google Analytics 4 metrics - Outbound click event

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Google Analytics 4 metrics - File_download event

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Google Analytics 4 metrics - Video events

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Google Analytics 4 metrics - First visit event


Google Analytics 4 metrics - Scroll event

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Google Analytics 4 metrics - View search results event

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Google Analytics 4 metrics - User engagement events

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Google Analytics 4 metrics - Summary

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Google Analytics 4 custom events, conversions, audiences

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Google Analytics 4 - Custom events

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Google Analytics 4 - Conversions

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Google Analytics 4 - Audiences

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Google Analytics 4 - Summary

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Google Analytics 4 - reports

The Google Analytics 4 reports


Google Analytics 4 reports - Realtime report

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Google Analytics 4 reports- Acquisition report

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Google Analytics 4 reports- Engagement report

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Google Analytics 4 reports - Monetization report

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Google Analytics 4 reports - Retention report

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Google Analytics 4 reports - Demographics report

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Google Analytics 4 - explorations & advertising

The Google Analytics 4 explorations

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Google Analytics 4 explorations - Manage free form


Google Analytics 4 explorations - Manage funnels

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Google Analytics 4 explorations - Manage paths

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Google Analytics 4 explorations - Summary

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The Google Analytics 4 advertising

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Google Analytics 4 advertising - Model comparisons

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Google Analytics 4 advertising - Conversions paths

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Social media website analytics

Website analytics from social media ad accounts

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LinkedIn website demographics

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Pinterest website analytics (audience & conversions insights)

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The digital marketing monitoring section summary

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Digital marketing reporting

The important metrics for all digital marketing strategies

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Digital marketing metrics - The KPIs & goals

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Digital marketing metrics - The reporting metrics

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Digital marketing metrics - The procedure of reporting

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Digital marketing metrics - The main metrics of our website

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Digital marketing metrics - The main metrics of third party publishers/blogs

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Digital marketing metrics - The main metrics of content marketing

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Digital marketing metrics - The main metrics of SEO

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Digital marketing metrics - The main metrics of social media marketing

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Digital marketing metrics - The main metrics of advertising campaigns

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Digital marketing metrics - The main metrics of influencer marketing

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Digital marketing metrics - The main metrics of reputation

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Digital marketing metrics - The main metrics of email & mobile marketing

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Digital marketing metrics - Summary

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How to report digital marketing metrics to your clients

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Digital marketing reporting - Creating reports through platforms

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Digital marketing reporting - Creating reports with specialized tools

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Digital marketing reporting - What a report includes

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Digital marketing reporting - Reporting as a service

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Digital marketing reporting - The role of a digital marketing analyst

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Digital marketing reporting with Google Looker (Data) Studio

Google Looker Data Studio

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Google Looker Studio - Login and overview

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Google Looker Studio - Connect with data sources

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Google Looker Studio - Templates gallery

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Google Looker Studio - Create a report layout


Google Looker Studio - Create pages

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Google Looker Studio - Search metrics & dimensions


Google Looker Studio - Scorecards

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Google Looker Studio - Time series

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Google Looker Studio - Pie charts


Google Looker Studio - Geo location charts

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Google Looker Studio - Tables

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Google Looker Studio - Create field

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Google Looker Studio - Bars

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Google Looker Studio - Line

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Google Looker Studio - Comments

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Google Looker Studio - Dates & comparisons

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Google Looker Studio - Data control

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Google Looker Studio - View report

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Google Looker Studio - Share report

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The digital marketing metrics & reporting section summary

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Digital marketing reporting - exercise

The digital marketing reporting - The brief for your exercise

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Course summary & epilogue

Course summary

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Course summary & epilogue - Benefits

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Course summary & epilogue - Certification

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Course summary & epilogue - You & Knowcrunch

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Course summary & epilogue - One last thing

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Professional instructors in monitoring & reporting


Tolis Aivalis

Managing Partner, AIVAL.COM.


Yannis Elpidis

Managing Partner, Darkpony Digital.

Answers about this monitoring & reporting course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.


The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information


The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online


We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification


The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.


Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a private group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our corporate social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.


Do your e-learning courses have exams? Do I get a certification?

Depending on your course selection:


Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

If you chose one of our smaller or free E-learning programs, upon completing at least 80% of the videos, you receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: