Professional Certificate
Self-paced video training
10 hours

Masterclass in Monitoring & Reporting

Video-on-demand e-learning course

Professional Certificate Self-paced video training 10 hours

About this monitoring & reporting course


This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices on Google Analytics 3 & 4, Google Data Studio, important KPIs & metrics for all different organic & paid digital marketing tactics.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video on demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Outcomes of this monitoring & reporting training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated analytics tools.
  • Evaluate all different metrics & dimensions based on your KPIs.
  • Evaluate results and develop problem-solving strategies.
  • Sell services to your customers, setup and manage their analytics accounts.

Benefits of this monitoring & reporting education

Start a career as a Digital Analyst Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • 10 hours of video, 2 hours of exercise

  • 6 months access to videos & files

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

Syllabus Manager

Tolis Aivalis

Topics for this monitoring & reporting course

Course Introduction

Course welcome & overview

02m 46s

Course introduction - your account

07m 28s

Course introduction - interacting with us

04m 53s

Digital Marketing URLs & UTMs

How to work with UTMs

01m 42s

UTMs - The URLs in digital marketing

06m 57s

UTMs - How Google Analytics track visitors' sources

05m 28s

UTMs - What is a UTM

12m 48s

UTMs - How to draft a strategy

18m 11s

UTMs - How to create your UTMs

14m 18s

How to monitor visitors' sources with UTMs

04m 37s

Monitoring UTMs - Adjusting Google Analytics settings

02m 03s

Monitoring UTMs - Traffic > Channels

08m 29s

Monitoring UTMs - Campaigns

03m 48s

Monitoring UTMs - Google Analytics 4

05m 05s

The URL shorteners

07m 37s

The use of short URLs

06m 56s

The use of links and UTMs in digital marketing section summary


Course Epilogue

Course epilogue - one last thing before you go

08m 47s

Monitoring Digital Marketing Metrics

How to create goals & funnels with Google Universal Analytics


Google Universal Analytics goals - How we create them

05m 56s

Google Universal Analytics goals - How we create and view funnels

08m 47s

Google Universal Analytics goals - Conversions report

10m 22s

How to use Google Universal Analytics account

01m 33s

Google Universal Analytics - Create account

02m 15s

Google Universal Analytics - Setup tag on your website manually

03m 41s

Google Universal Analytics - Setup tag on your WordPress or Shopify

04m 31s

Google Universal Analytics - Structure

02m 26s

Google Universal Analytics - Add users

05m 52s

How to use Google Analytics 4 account

02m 43s

Google Analytics 4 - Create account

03m 27s

Google Analytics 4 - Setup tag on your website manually

03m 06s

Google Analytics 4 - Add users

04m 29s

How to evaluate Google Universal Analytics basic metrics

01m 24s

Google Universal Analytics metrics - Users

02m 25s

Google Universal Analytics metrics - Sessions

01m 59s

Google Universal Analytics metrics - Session duration

03m 29s

Google Universal Analytics metrics - Page views

01m 31s

Google Universal Analytics metrics - Bounce rate

06m 13s

Google Universal Analytics metrics - Summary

02m 03s

How to monitor reports with Google Universal Analytics

01m 05s

Google Universal Analytics reports - Acquisition

09m 19s

Google Universal Analytics reports - Audience

16m 40s

Google Universal Analytics reports - Real time

03m 13s

Google Universal Analytics reports - UTMs

08m 24s

Google Analytics 4 metrics - Users

03m 19s

Google Analytics 4 metrics - Sessions

02m 56s

Google Analytics 4 metrics - Pages

02m 35s

Google Analytics 4 metrics - Events

02m 20s

Google Analytics 4 metrics - Page_view event

01m 37s

Google Analytics 4 metrics - Outbound click event

02m 21s

Google Analytics 4 metrics - File_download event

01m 46s

Google Analytics 4 metrics - Video events

01m 24s

Google Analytics 4 metrics - First visit event


Google Analytics 4 metrics - Scroll event

02m 04s

Google Analytics 4 metrics - View search results event

02m 23s

Google Analytics 4 metrics - User engagement events

03m 45s

Google Analytics 4 metrics - Summary

01m 35s

The Google Analytics 4 basic metrics & events


Google Analytics 4 custom events, conversions, audiences

02m 35s

Google Analytics 4 - Custom events

10m 57s

Google Analytics 4 - Conversions

02m 45s

Google Analytics 4 - Audiences

11m 33s

Google Analytics 4 - Summary

01m 21s

The Google Analytics 4 explorations

01m 54s

Google Analytics 4 explorations - Manage free form


Google Analytics 4 explorations - Manage funnels

10m 42s

Google Analytics 4 explorations - Manage paths

04m 36s

Google Analytics 4 explorations - Summary

01m 12s

The Google Analytics 4 reports


Google Analytics 4 reports - Realtime report

06m 16s

Google Analytics 4 reports- Acquisition report

06m 05s

Google Analytics 4 reports- Engagement report

09m 23s

Google Analytics 4 reports - Monetization report

08m 02s

Google Analytics 4 reports - Retention report

06m 06s

Google Analytics 4 reports - Demographics report

09m 02s

The Google Analytics 4 advertising

02m 06s

Google Analytics 4 advertising - Model comparisons

06m 49s

Google Analytics 4 advertising - Conversions paths

09m 29s

The digital marketing monitoring section summary

01m 09s

Reporting Digital Marketing Results

The important metrics for all digital marketing strategies

02m 13s

The KPIs & metrics

06m 06s

The content marketing metrics

08m 04s

The search engine optimization metrics

03m 05s

The social media marketing metrics

06m 22s

The advertising campaigns metrics

06m 19s

The influencer marketing metrics

04m 46s

The reputation metrics

04m 03s

The email & mobile marketing metrics

03m 28s

The important metrics summary

02m 19s

How to report digital marketing metrics to your clients

01m 22s

Why reporting is important

03m 35s

What we need to generate reports

04m 46s

How we create reports within our platforms

03m 47s

How we create reports with 3rd party tools

04m 16s

Reporting as a service

06m 31s

The digital marketing analyst

04m 05s

Google Dashboards

01m 26s

Google Dashboards - Create a custom dashboard

02m 40s

Google Dashboards - Templates gallery

03m 21s

Google Dashboards - Widgets, Metrics, Dimensions

06m 21s

Google Dashboards - Standard metrics

08m 37s

Google Dashboards - Real time metrics

06m 24s

Google Dashboards - Edit

04m 28s

Google Dashboards - Sharing dashboard with others

05m 24s

Google Data Studio

01m 57s

Google Data Studio - The data sources you can connect

09m 38s

Google Data Studio - Connect with data sources

06m 49s

Google Data Studio - Templates gallery

12m 07s

Google Data Studio - Create a report layout

08m 13s

Google Data Studio - Add date into report

03m 03s

Google Data Studio - Add metrics & dimensions into report

08m 48s

Google Data Studio - Using charts into report

09m 41s

Google Data Studio - Add more pages into report

03m 39s

Google Data Studio - Add filters into report

04m 04s

Google Data Studio - Viewing our final report

02m 44s

Google Data Studio - Sharing our report with others

05m 48s

The digital marketing metrics & reporting section summary

01m 39s

Digital Marketing Reporting Exercise

The Digital Marketing Reporting - The brief for your exercise

03m 13s

Professional instructors in monitoring & reporting


Tolis Aivalis

Managing Partner, AIVAL.COM.


Yannis Elpidis

Managing Partner, Darkpony Digital.

Answers about this monitoring & reporting course

Before enrolling

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

What is the difference between this in-class course and your e-learning masterclass?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

Τhe differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. You will be provided the link as soon as you enroll. 

Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning).


Do I get a certification?

Depending on your course selection:

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion.

If you chose one of our smaller E-learning programs, upon completing 80% or above of the videos, you receive a certificate of completion.

Do your courses have exams? What if I fail?

Yes, your exams will be activated when you complete at least 85% of your training and you are eligible of giving them in your 6-month period. In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score. If you fail to pass your exams we allow you to try again, free of charge, but a period of 90 days must pass for your exams to be reactivated & renewed. 

Can I download & share my certification?

Yes, you can download your diploma or certification through your account. You can also share it on LinkedIn through your account in just one click. 

Is the certification recognized in the marketplace?

We hold one of the best reports in the market both in Greece and in Europe. The biggest agencies & brands consider our education excellent, as we create professionals that could immediately hire. The professional diplomas we provide are recognized as the most valid on the market, as they are given only after examinations. Conclusively, we are awarded as the best digital marketing course in Greece every year since 2016 for our material, education & quality.

After the course

Can I gain access to the teaching material after I complete a course?

Yes, you can gain acces through our annual subscription program for our alumni. You are given access to all our videos & written material (PDFs) for a year, with just 199 euros.

You can have more information on the Knowcrunch Elite page.

What skills do I gain after completing your courses?

This course is not just about understanding and it is not, by any means, strictly theoretical. It is about being able to implement and thrive in your market.After successfully completing this course you will be able to understand the web & social media consumer behaviours & decisions, and compare & leverage all digital & social media channels & tools in your work. Specifically:

• Draft complete digital & social media strategies & action plans with a detailed budget (content marketing strategy, SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy)

• Include digital & social media campaigns & tools into your communication & media mix Implement anything

• Find, evaluate and manage digital & social media service providers & partners

• Execute your strategies through a project structure, with milestones, deliverables and KPIs

• Increase conversions, generate more sales while reducing your expenses & budget spending

• Hire digital & social media executives and understand their terminology and skills Measure & evaluate results

• Monitor & optimize the impact of your digital performance and effectiveness

• Report all your digital & social media results, activities and KPIs Offer & sell services to others

• Start selling digital & social media services to your clients as a freelance professional

• Include digital & social media services in your business & revenue model for your company

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Which are the positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

• Strategy & Sales positions

• Digital & Social Media PR/Marketing/Sales Manager or Consultant

• Digital & Social Media Head or Director Operational positions

• E-Commerce & E-shop Manager or Consultant

• Content Marketing Manager or Freelancer

• Social Media Marketing Manager or Freelancer

• Search Engine Optimization (SEO) Manager or Consultant

• Google Advertising (SEM) Manager or Consultant

• Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Consultant

• Premium Display Advertising Manager or Consultant (or Planner or Buyer)

• Affiliate Advertising Manager or Consultant (or Planner or Buyer)

• Messaging & Automation (mobile & email) Manager or Consultant

• Growth Hacker or Growth Marketer

• Performance Marketing Manager or Consultant

• Monitoring & Analytics Manager or Consultant

• Social Media Insights & Analytics Manager or Consultant Academic positions

• Digital & Social Media Trainer or Instructor

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

Can I find a job through Knowcrunch?

Our course is structured so that you can immediately apply what you learn. Our graduates are fully trained and can directly cope with a junior or senior job. We have an 82% absorption rate of our graduates from the market. At the same time, we are constantly posting job positions to our graduates through our online alumni group on Facebook in which everyone participates. We are constantly by the side of our students & we deal with the development of each one personally, especially after graduation, to help them thrive.

Can I apply for other optional certifications after I successfully complete one of Knowcrunch’s courses?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

G-app Registration

This event is only for students who have a special coupon by the Germanos G-app.

Subscribe for 6 months now

Special €250

  • For unemployed,.
  • For students.
  • For 2 or more persons.
3 monthly payments for credit or debit cards.

Regular €350

3 monthly payments for credit or debit cards.