Masterclass in Monitoring & Reporting

Video-on-demand e-learning course

Advanced monitoring & reporting course.

An advanced professional course on monitoring & reporting and all different monitoring tools. This course offers thorough step-by-step tutorials on how reporting & monitoring work.

Course learning outcomes

After completing this course:

  • You will be able to fully understand all monitoring & reporting tools.
  • You will have the ability to setup, manage & optimize different reporting.
  • You will be able to identify problems, evaluate strategies, and develop solutions for your digital marketing campaigns.
  • You will demonstrate the ability to evaluate results of any kind using Google data studio.
  • You will be ready to integrate and apply strategies and propose a complete reporting.

6 months access to videos & files

Get all the time you need to watch and review our training many times. Complete faster than others and boost your speed to market.

Training delivery: online via pre-recorded video on demand

Study and learn from the comfort of your home with prerecorded learning. Start and stop anytime you want, any hour of the day. You have 6 months to complete your course, all the time you need in order to watch and review our training many times. Complete faster than others and boost your speed to market.

Course academic level

This course is an EQF 5 level training program and has an exceptional syllabus. Inspired by the top universities and driven by the latest updates in the digital & social media marketing industry.

Online interaction with instructors

Interact with our instructors in any time for your exercises or questions in a Facebook group or participate in monthly Q&A sessions taking place in a virtual class (webinar).

Start working immediately in monitoring & reporting

This professional training and certification is your best step towards thriving in a career as a certified monitoring & reporting specialist/professional.

Thrive with industry-recognized credentials

Organizations are assured of the quality and excellent reputation of this training. It has a long track record as a catalyst for change and is trusted by thousands of top agencies, brands and corporations. Meet employers’ expectations by gaining real practical experience.

Our awards

'Best Digital Marketing Education' in Greece, Social Media World Awards.
'Best Digital Marketing E-learning Course' in Greece, Education Leaders Awards.

  • 6 months access to videos & files

  • Watch anytime from desktop or mobile

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

  • 11 hours of videos, 2 hours of exercise

  • No exams

  • students also took this course

Syllabus Manager

Tolis Aivalis

The benefits of enrolling in Monitoring & Reporting course

ACCESS TO PRESENTATIONS

Access to unique presentations & bonus files

VIDEO ON DEMAND

Access for 6 months

ACCESS TO INSTRUCTORS

Talk and interact with instructors on a Facebook group or during live Q&As

CAREER OPPORTUNITIES

Priority for job openings

 

FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

SPEC ANNOUNCEMENTS

First option for business deals (requests for proposals)

Step-by-step topics about Monitoring & Reporting

Digital Marketing URLs & UTMs

How to work with UTMs

Lecture

UTMs - The URLs in digital marketing

Lecture

UTMs - How Google Analytics track visitors' sources

Tutorial

UTMs - What is a UTM

Lecture

UTMs - How to draft a strategy

Lecture

UTMs - How to create your UTMs

Tutorial

How to monitor visitors' sources with UTMs

Lecture

Monitoring UTMs - Adjusting Google Analytics settings

Tutorial

Monitoring UTMs - Traffic > Channels

Tutorial

Monitoring UTMs - Campaigns

Tutorial

Monitoring UTMs - Google Analytics 4

Tutorial

The URL shorteners

Tutorial

The use of short URLs

Tutorial

The use of links and UTMs in digital marketing section summary

Lecture

Monitoring Digital Marketing Metrics

How to use Google Universal Analytics account

Tutorial

Google Universal Analytics - Create account

Tutorial

Google Universal Analytics - Setup tag on your website manually

Tutorial

Google Universal Analytics - Setup tag on your WordPress or Shopify

Tutorial

Google Universal Analytics - Structure

Tutorial

Google Universal Analytics - Add users

Tutorial

How to evaluate Google Universal Analytics basic metrics

Tutorial

Google Universal Analytics metrics - Users

Lecture

Google Universal Analytics metrics - Sessions

Lecture

Google Universal Analytics metrics - Session duration

Lecture

Google Universal Analytics metrics - Page views

Lecture

Google Universal Analytics metrics - Bounce rate

Lecture

Google Universal Analytics metrics - Summary

Lecture

How to monitor reports with Google Universal Analytics

Tutorial

Google Universal Analytics reports - Real time

Lecture

Google Universal Analytics reports - Audience

Tutorial

Google Universal Analytics reports - Acquisition

Tutorial

Google Universal Analytics reports - UTMs

Tutorial

How to create goals & funnels with Google Universal Analytics

Tutorial

Google Universal Analytics goals - How we create them

Tutorial

Google Universal Analytics goals - How we create and view funnels

Tutorial

Google Universal Analytics goals - Conversions report

Tutorial

How to use Google Analytics 4 account

Tutorial

Google Analytics 4 - Create account

Tutorial

Google Analytics 4 - Setup tag on your website manually

Tutorial

Google Analytics 4 - Add users

Tutorial

The Google Analytics 4 basic metrics & events

Tutorial

Google Analytics 4 metrics - Users

Tutorial

Google Analytics 4 metrics - Sessions

Tutorial

Google Analytics 4 metrics - Pages

Tutorial

Google Analytics 4 metrics - Events

Tutorial

Google Analytics 4 metrics - Page_view event

Tutorial

Google Analytics 4 metrics - Outbound click event

Tutorial

Google Analytics 4 metrics - File_download event

Tutorial

Google Analytics 4 metrics - Video events

Tutorial

Google Analytics 4 metrics - First visit event

Tutorial

Google Analytics 4 metrics - Scroll event

Tutorial

Google Analytics 4 metrics - View search results event

Tutorial

Google Analytics 4 metrics - User engagement events

Tutorial

Google Analytics 4 metrics - Summary

Tutorial

Google Analytics 4 custom events, conversions, audiences

Tutorial

Google Analytics 4 - Custom events

Tutorial

Google Analytics 4 - Conversions

Tutorial

Google Analytics 4 - Audiences

Tutorial

Google Analytics 4 - Summary

Tutorial

The Google Analytics 4 reports

Tutorial

Google Analytics 4 reports - Realtime report

Tutorial

Google Analytics 4 reports- Acquisition report

Tutorial

Google Analytics 4 reports- Engagement report

Tutorial

Google Analytics 4 reports - Monetization report

Tutorial

Google Analytics 4 reports - Retention report

Tutorial

Google Analytics 4 reports - Demographics report

The Google Analytics 4 explorations

Tutorial

Google Analytics 4 explorations - Manage free form

Tutorial

Google Analytics 4 explorations - Manage funnels

Tutorial

Google Analytics 4 explorations - Manage paths

Tutorial

Google Analytics 4 explorations - Summary

Tutorial

The Google Analytics 4 advertising

Tutorial

Google Analytics 4 advertising - Model comparisons

Google Analytics 4 advertising - Conversions paths

Tutorial

The digital marketing monitoring section summary

Tutorial

Social Media Marketing Strategy - Evaluation

How to monitor social media marketing metrics

Lecture

Social media metrics - Followers

Lecture

Social media metrics - Organic reach

Lecture

Social media metrics - Organic engagement

Lecture

Social media metrics - Most important results & metrics

Lecture

Social media metrics - Organic reach & engagement average rates

Lecture

Social media metrics - The social media insights & analytics dashboards

Lecture

Social media metrics - Other social media insights & analytics tools

Lecture

Social media metrics - Social media marketing results on our website

Lecture

Social media metrics - Summary

Lecture

Social media marketing services checklist

Lecture

The social media marketing strategy section summary

Lecture

Reporting Digital Marketing Results

The important metrics for all digital marketing strategies

Lecture

The content marketing results metrics

Lecture

The search engine optimization results metrics

Lecture

The social media marketing results metrics

Lecture

The advertising campaigns results metrics

Lecture

The influencer marketing results metrics

Lecture

The reputation & P.R. results metrics

Lecture

The email & mobile marketing results metrics

Lecture

The important metrics summary

Lecture

How to report digital marketing metrics to your clients

Lecture

Why reporting is important

Lecture

What we need to generate reports

Lecture

How we create reports in our platforms

Lecture

How we create reports with 3rd party tools

Lecture

Reporting as a service

Lecture

The analyst

Lecture

Google Dashboards

Lecture

Google Dashboards - Create a custom dashboard

Tutorial

Google Dashboards - Templates gallery

Tutorial

Google Dashboards - Widgets, Metrics, Dimensions

Tutorial

Google Dashboards - Standard metrics

Tutorial

Google Dashboards - Real time metrics

Tutorial

Google Dashboards - Edit

Tutorial

Google Dashboards - Sharing dashboard with others

Tutorial

Google Data Studio

Lecture

Google Data Studio - The data sources you can connect

Tutorial

Google Data Studio - Connect with data sources

Tutorial

Google Data Studio - Templates gallery

Tutorial

Google Data Studio - Create a report layout

Tutorial

Google Data Studio - Add date into report

Tutorial

Google Data Studio - Add metrics & dimensions into report

Tutorial

Google Data Studio - Using charts into report

Tutorial

Google Data Studio - Add more pages into report

Tutorial

Google Data Studio - Add filters into report

Tutorial

Google Data Studio - Viewing our final report

Tutorial

Google Data Studio - Sharing our report with others

Tutorial

The digital marketing metrics & reporting section summary

Lecture

Digital Marketing Reporting Exercise

The Digital Marketing Reporting - The brief for your exercise

Lecture

Professional specialized instructors on Monitoring & Reporting

Frequent questions & answers about Monitoring & Reporting course

Before enrolling

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

What is the difference between this in-class course and your e-learning masterclass?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

Τhe differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.x. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. You will be provided the link as soon as you enroll. 

Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do I get a certification?

Depending on your course selection:

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion.

If you chose one of our smaller E-learning programs, upon completing 80% or above of the videos, you receive a certificate of completion.

Do your courses have exams? What if I fail?

Yes, your exams will be activated when you complete at least 85% of your training and you are eligible of giving them in your 6-month period. In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

Can I download my certification?

Yes, you can download your diploma or certification through your account.

What does my certification writes on it?

Here is a sample of our diplomas/certifications: [IMAGE]

Is the certification recognized in the marketplace?

We hold one of the best reports in the market both in Greece and in Europe. The biggest agencies & brands consider our education excellent, as we create professionals that could immediately hire. The professional diplomas we provide are recognized as the most valid on the market, as they are given only after examinations. Conclusively, we are awarded as the best digital marketing course in Greece every year since 2016 for our material, education & quality.

After the course

Can I have access to the teaching material after I complete a course?

Yes, you can gain acces through our annual subscription program for our alumni. You are given access to all our videos & written material (PDFs) for a year, with just 199 euros.

You can have more information on the Knowcrunch Elite page.

What skills do I gain after completing your courses?

This course is not just about understanding and it is not, by any means, strictly theoretical. It is about being able to implement and thrive in your market.After successfully completing this course you will be able to understand the web & social media consumer behaviours & decisions, and compare & leverage all digital & social media channels & tools in your work. Specifically:

• Draft complete digital & social media strategies & action plans with a detailed budget (content marketing strategy, SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy)

• Include digital & social media campaigns & tools into your communication & media mix Implement anything

• Find, evaluate and manage digital & social media service providers & partners

• Execute your strategies through a project structure, with milestones, deliverables and KPIs

• Increase conversions, generate more sales while reducing your expenses & budget spending

• Hire digital & social media executives and understand their terminology and skills Measure & evaluate results

• Monitor & optimize the impact of your digital performance and effectiveness

• Report all your digital & social media results, activities and KPIs Offer & sell services to others

• Start selling digital & social media services to your clients as a freelance professional

• Include digital & social media services in your business & revenue model for your company

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Which are the positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

• Strategy & Sales positions

• Digital & Social Media PR/Marketing/Sales Manager or Consultant

• Digital & Social Media Head or Director Operational positions

• E-Commerce & E-shop Manager or Consultant

• Content Marketing Manager or Freelancer

• Social Media Marketing Manager or Freelancer

• Search Engine Optimization (SEO) Manager or Consultant

• Google Advertising (SEM) Manager or Consultant

• Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Consultant

• Premium Display Advertising Manager or Consultant (or Planner or Buyer)

• Affiliate Advertising Manager or Consultant (or Planner or Buyer)

• Messaging & Automation (mobile & email) Manager or Consultant

• Growth Hacker or Growth Marketer

• Performance Marketing Manager or Consultant

• Monitoring & Analytics Manager or Consultant

• Social Media Insights & Analytics Manager or Consultant Academic positions

• Digital & Social Media Trainer or Instructor

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

Can I find a job through Knowcrunch?

Our course is structured so that you can immediately apply what you learn. Our graduates are fully trained and can directly cope with a junior or senior job. We have an 82% absorption rate of our graduates from the market. At the same time, we are constantly posting job positions to our graduates through our online alumni group on Facebook in which everyone participates. We are constantly by the side of our students & we deal with the development of each one personally, especially after graduation, to help them thrive.

Can I apply for other optional certifications after I successfully complete one of Knowcrunch’s courses?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

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