Masterclass in Google Analytics 4 & Reporting

Video-on-demand e-learning course

55 students also took this course
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14 hours of video, 2 hours of exercise

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6 months access to videos & files

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In Greek language (στα Ελληνικά)

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Professional Certificate


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55 students also took this course

About our Google Analytics 4 & reporting course

Syllabus

In this advanced training, we offer a comprehensive and meticulous series of step-by-step lectures, tutorials, and hands-on exercises that cover all strategies, tools, and practices related to Google Analytics 4, Google Data Studio, and important KPIs & metrics for all different organic & paid digital marketing tactics.

We delve into the intricacies of Google Analytics 4. We explore the various features and functionalities of these tools, including their capabilities for tracking website traffic, user behavior, and conversion rates. We will also discuss the different types of reports that can be generated using these tools, such as audience reports, acquisition reports, and behavior reports. We examine Google Looker Studio, a powerful data visualization tool that enables users to create interactive dashboards and reports. We explore the various features of this tool, including its ability to connect to multiple data sources, its drag-and-drop interface, and its customizable visualizations. 

Industry-recognized credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this Google Analytics 4 & reporting training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan, and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this Google Analytics 4 & reporting education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

Topics for this monitoring & reporting course

Course overview & welcome

0h 32m

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - You & Knowcrunch

Lecture
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Google Analytics 4 - account

1h 7m

Google Analytics 4 administration

Lecture
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GA4 - Create account

Platform demonstration
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GA4 - Use demo account

Platform demonstration
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GA4 - Dashboard & menus

Platform demonstration
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GA4 - Account details

Platform demonstration
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GA4 - Account access

Platform demonstration
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GA4 - Account history & trash

Platform demonstration
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GA4 - Property details

Platform demonstration
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GA4 - Property access & history

Platform demonstration
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GA4 - Property scheduled emails

Platform demonstration
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GA4 - Data stream

Platform demonstration
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GA4 - Data collection

Platform demonstration
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GA4 - Data import

Platform demonstration
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GA4 - Data retention & deletion

Platform demonstration
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GA4 - Data filters

Platform demonstration
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GA4 - Data display attribution settings

Platform demonstration
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GA4 - Data display reporting identity

Platform demonstration
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GA4 - Links

Platform demonstration
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GA4 - Summary

Platform demonstration
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Google Analytics 4 - data events & conversions

0h 59m

Google Analytics 4 automated & enhanced default events

Platform demonstration
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GA4 events - Events

Platform demonstration
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GA4 events - Page views

Platform demonstration
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GA4 events - Scrolls

Platform demonstration
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GA4 events - Outbound clicks

Platform demonstration
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GA4 events - Site search

Platform demonstration
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GA4 events - Form interactions

Platform demonstration
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GA4 events - Video engagement

Platform demonstration
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GA4 events - File downloads

Platform demonstration
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GA4 events - First visit

Platform demonstration
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GA4 events - Session start

Platform demonstration
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GA4 events - User engagement

Platform demonstration
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GA4 events - Other recommended events

Platform demonstration
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GA4 events - Other custom events

Platform demonstration
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GA4 events - Create a custom event

Platform demonstration
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GA4 events - Common conversions

Platform demonstration
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GA4 events - Set conversions

Platform demonstration
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GA4 events - Summary

Platform demonstration
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Google Analytics 4 - dimensions & metrics

0h 52m

Google Analytics 4 dimensions & metrics

Platform demonstration
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GA4 dimensions - Default channel group

Platform demonstration
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GA4 dimensions - Direct default channel group

Platform demonstration
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GA4 dimensions - Display default channel group

Platform demonstration
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GA4 dimensions - Organic search default channel group

Platform demonstration
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GA4 dimensions - Organic social default channel group

Platform demonstration
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GA4 dimensions - Paid search default channel group

Platform demonstration
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GA4 dimensions - Paid social default channel group

Platform demonstration
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GA4 dimensions - Email default channel group

Platform demonstration
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GA4 dimensions - Referral default channel group

Platform demonstration
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GA4 dimensions - SMS default channel group

Platform demonstration
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GA4 dimensions - Cross network default channel group

Platform demonstration
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GA4 dimensions - Source

Platform demonstration
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GA4 dimensions - Medium

Platform demonstration
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GA4 dimensions - Campaign

Platform demonstration
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GA4 metrics - User

Platform demonstration
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GA4 metrics - User new & returning

Platform demonstration
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GA4 metrics - Session

Platform demonstration
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GA4 metrics - Session duration

Platform demonstration
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GA4 metrics - Session engagement rate

Platform demonstration
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GA4 metrics - Session bounce rate

Platform demonstration
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GA4 dimensions & metrics - Summary

Platform demonstration
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Google Analytics 4 - reports

1h 29m

Google Analytics 4 lifecycle reports

Platform demonstration
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GA4 reports - Realtime

Platform demonstration
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GA4 reports - Dates & comparisons

Platform demonstration
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GA4 reports - Data tables sorting, search & customization

Platform demonstration
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GA4 reports - Acquisition

Platform demonstration
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GA4 reports - Engagement

Platform demonstration
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GA4 reports - Monetization

Platform demonstration
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GA4 reports - Retention

Platform demonstration
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GA4 reports - User attributes

Platform demonstration
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GA4 reports - User tech

Platform demonstration
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GA4 reports - Sharing reports

Platform demonstration
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GA4 reports - Summary

Lecture
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Google Analytics 4 - UTMs

0h 32m

Monitoring UTMs

Lecture
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Monitoring UTMs -Selecting UTMs

Platform demonstration
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Monitoring UTMs - Searching UTMs

Platform demonstration
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Monitoring UTMs - Setting Google ads for UTMs

Platform demonstration
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Monitoring UTMs - Summary

Lecture
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Google Analytics 4 - custom channel group

0h 30m

Custom channel group

Platform demonstration
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GA4 custom channel - Create custom channel group

Platform demonstration
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GA4 custom channel - Create custom channel

Platform demonstration
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GA4 custom channel - Rules & conditions

Platform demonstration
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GA4 custom channel - Apply rules

Platform demonstration
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GA4 custom channel - Custom channel group example

Platform demonstration
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GA4 custom channel - Summary

Lecture
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Google Analytics 4 - exploration reports

2h 26m

Exploration reports

Platform demonstration
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GA4 explorations - Exploration report overview

Platform demonstration
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GA4 explorations - Create exploration report

Platform demonstration
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GA4 explorations - Dimensions, metrics and segments

Platform demonstration
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GA4 explorations - Segments

Platform demonstration
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GA4 explorations - Build a segment

Platform demonstration
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GA4 explorations - Free form tables

Platform demonstration
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GA4 explorations - Free form dashboards

Platform demonstration
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GA4 explorations - Funnel report

Platform demonstration
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GA4 explorations - Build a funnel

Platform demonstration
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GA4 explorations - Path exploration

Platform demonstration
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GA4 explorations - Path exploration starting point

Platform demonstration
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GA4 explorations - Path exploration ending point

Platform demonstration
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GA4 explorations - Cohort report

Platform demonstration
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GA4 explorations - Share & edit

Platform demonstration
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GA4 explorations - Summary

Platform demonstration
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Google Analytics 4 - audiences

0h 27m

Audiences

Platform demonstration
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GA4 audiences - Admin panel

Platform demonstration
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GA4 audiences - Build an audience

Platform demonstration
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GA4 audiences - Rules & conditions

Platform demonstration
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GA4 audiences - Buid an audience from segment

Platform demonstration
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GA4 audiences - Build an audience event

Platform demonstration
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GA4 audiences - Audience as report filter

Platform demonstration
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GA4 audiences - Summary

Lecture
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Google Analytics 4 - advertising

0h 26m

Google Analytics 4 advertising

Platform demonstration
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GA4 advertising - Performance

Platform demonstration
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GA4 advertising - Model comparison last click

Platform demonstration
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GA4 advertising - Model comparison data driven

Platform demonstration
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GA4 advertising - Model comparison report

Platform demonstration
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GA4 advertising - Conversion path

Platform demonstration
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GA4 advertising - Conversion path & touchpoints

Platform demonstration
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GA4 advertising - Summary

Lecture
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Google Analytics 4 - advanced optimization

0h 29m

GA4 advanced optimization

Platform demonstration
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GA4 optimization - Data redaction

Platform demonstration
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GA4 optimization - Data redact investigation

Platform demonstration
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GA4 optimization - Data redact activation

Platform demonstration
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GA4 optimization - Session timeout optimization

Platform demonstration
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GA4 optimization - Universal Analytics events collection

Platform demonstration
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GA4 optimization - Custom definitions dimensions

Platform demonstration
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GA4 optimization - Custom definitions calculated metrics

Platform demonstration
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GA4 optimization - Debug view

Platform demonstration
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GA4 optimization - Summary

Lecture
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Reporting digital marketing - metrics

0h 59m

The important metrics for all digital marketing strategies

Lecture
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Digital marketing metrics - The KPIs & goals

Lecture
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Digital marketing metrics - The reporting metrics

Lecture
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Digital marketing metrics - The main metrics of our website

Lecture
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Digital marketing metrics - The main metrics of third party publishers/blogs

Lecture
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Digital marketing metrics - The main metrics of content marketing

Lecture
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Digital marketing metrics - The main metrics of SEO

Lecture
times-icons04m 38s

Digital marketing metrics - The main metrics of social media marketing

Lecture
times-icons06m 21s

Digital marketing metrics - The main metrics of advertising campaigns

Lecture
times-icons05m 58s

Digital marketing metrics - The main metrics of influencer marketing

Lecture
times-icons09m 27s

Digital marketing metrics - The main metrics of reputation

Lecture
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Digital marketing metrics - The main metrics of email & mobile marketing

Lecture
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Digital marketing metrics - Summary

Lecture
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Reporting digital marketing - report

0h 38m

How to report digital marketing metrics to your clients

Lecture
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Digital marketing reporting - Creating reports through platforms

Lecture
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Digital marketing reporting - Creating reports with specialized tools

Lecture
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Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Reporting as a service

Platform demonstration
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Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
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Reporting digital marketing - Google Looker Studio

1h 36m

Google Looker Data Studio

Lecture
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Google Looker Studio - Login and overview

Platform demonstration
times-icons03m 46s

Google Looker Studio - Connect with data sources

Platform demonstration
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Google Looker Studio - Templates gallery

Platform demonstration
times-icons09m 33s

Google Looker Studio - Create a report layout

Platform demonstration
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Google Looker Studio - Create pages

Platform demonstration
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Google Looker Studio - Search metrics & dimensions

Platform demonstration
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Google Looker Studio - Scorecards

Platform demonstration
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Google Looker Studio - Time series

Platform demonstration
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Google Looker Studio - Pie charts

Platform demonstration
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Google Looker Studio - Geo location charts

Platform demonstration
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Google Looker Studio - Tables

Platform demonstration
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Google Looker Studio - Create field

Platform demonstration
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Google Looker Studio - Bars

Platform demonstration
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Google Looker Studio - Line

Platform demonstration
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Google Looker Studio - Comments

Platform demonstration
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Google Looker Studio - Dates & comparisons

Platform demonstration
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Google Looker Studio - Data control

Platform demonstration
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Google Looker Studio - View report

Platform demonstration
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Google Looker Studio - Share report

Platform demonstration
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Reporting digital marketing - services

0h 13m

Reporting services

Lecture
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Reporting digital marketing - exercise

0h 5m

The digital marketing reporting - The brief for your exercise

Lecture
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Course summary & epilogue

0h 18m

Course summary

Lecture
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Course summary & epilogue - Benefits

Lecture
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Course summary & epilogue - Certification

Lecture
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Course summary & epilogue - You & Knowcrunch

Lecture
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Course summary & epilogue - One last thing

Lecture
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Professional instructors in monitoring & reporting