Professional Diploma in Digital & Social Media, Heraklion, Apr 2017

2183 Basic & advanced

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 24 April 2017 times-icon17:00 (1h) marker-iconCAFETERIA

Course overview

Lecture
calendar-iconMonday 24 April 2017 times-icon18:00 (1h) marker-iconPARK ROOM

Marketing & digital marketing fundamentals

3h

Digital marketing tactics overview

Lecture
calendar-iconMonday 24 April 2017 times-icon19:00 (1h) marker-iconPARK ROOM

Audience personas, customer journey & funnel

Lecture
calendar-iconMonday 24 April 2017 times-icon20:00 (1h) marker-iconPARK ROOM

Marketing mix fundamentals

Lecture
calendar-iconMonday 24 April 2017 times-icon21:00 (1h) marker-iconPARK ROOM

Working with website developers

2h

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 25 April 2017 times-icon18:00 (2h) marker-iconPARK ROOM

Search engine optimization strategy - backlinks

4h

The backlinks

Lecture
calendar-iconMonday 08 May 2017 times-icon18:00 (4h) marker-iconPARK ROOM

Search engine optimization strategy - content & technical

3h

The search engine optimization strategy

Lecture
calendar-iconTuesday 09 May 2017 times-icon19:00 (3h) marker-iconPARK ROOM

Social media platforms

7h

Facebook page & community building

Platform demonstration
calendar-iconTuesday 16 May 2017 times-icon18:00 (3h) marker-iconPARK ROOM

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 16 May 2017 times-icon21:00 (1h) marker-iconPARK ROOM

Google my business account & community building

Platform demonstration
calendar-iconWednesday 17 May 2017 times-icon20:00 (1h) marker-iconPARK ROOM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconMonday 22 May 2017 times-icon21:00 (1h) marker-iconPARK ROOM

Pinterest account & community building

Platform demonstration
calendar-iconTuesday 23 May 2017 times-icon20:00 (1h) marker-iconPARK ROOM

Social media marketing strategy & calendar

5h

The social media marketing strategy

Lecture
calendar-iconWednesday 24 May 2017 times-icon18:00 (3h) marker-iconPARK ROOM

Social media accounts & followers

Lecture
calendar-iconMonday 29 May 2017 times-icon20:00 (2h) marker-iconPARK ROOM

Social media marketing strategy - workshop

4h

Present the social media posts

Teams presentations
calendar-iconTuesday 30 May 2017 times-icon18:00 (2h) marker-iconPARK ROOM

Prepare different social media posts for a brand

Team exercise
calendar-iconTuesday 30 May 2017 times-icon20:00 (2h) marker-iconPARK ROOM

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconTuesday 06 June 2017 times-icon18:00 (2h) marker-iconPARK ROOM

E-mail marketing strategy

Lecture
calendar-iconTuesday 06 June 2017 times-icon21:00 (1h) marker-iconPARK ROOM

Advertising platforms & campaigns

16h

Affiliate advertising campaigns

Lecture
calendar-iconWednesday 07 June 2017 times-icon18:00 (4h) marker-iconPARK ROOM

Premium display advertising campaigns

Lecture
calendar-iconMonday 12 June 2017 times-icon18:00 (4h) marker-iconPARK ROOM

Meta advertising tags & events

Platform demonstration
calendar-iconTuesday 13 June 2017 times-icon18:00 (4h) marker-iconPARK ROOM

Meta advertising audiences

Platform demonstration
calendar-iconWednesday 14 June 2017 times-icon18:00 (4h) marker-iconPARK ROOM

Advertising strategy - workshop

3h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconWednesday 21 June 2017 times-icon19:00 (2h) marker-iconPARK ROOM

Present your digital media plan

Teams presentations
calendar-iconWednesday 21 June 2017 times-icon21:00 (1h) marker-iconPARK ROOM

Monitoring with Google Analytics 4

4h 30m

Exploring conversions & funnel

Platform demonstration
calendar-iconMonday 26 June 2017 times-icon18:00 (4h) marker-iconPARK ROOM

Exploring retention & advertising

Platform demonstration
calendar-iconTuesday 27 June 2017 times-icon18:00 (30m) marker-iconPARK ROOM

Reporting digital marketing - essential metrics

1h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconTuesday 27 June 2017 times-icon19:00 (1h) marker-iconPARK ROOM

Digital marketing strategy & budget - workshop presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconMonday 10 July 2017 times-icon18:00 (2h) marker-iconPARK ROOM

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconMonday 10 July 2017 times-icon21:00 (1h) marker-iconPARK ROOM

Exams & graduation

2h

Final exams

Exam
calendar-iconThursday 13 July 2017 times-icon18:00 (2h) marker-iconPARK ROOM

Manolis

Manolis Aerakis

Managing Director, Netmechanics.

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Yannis

Yannis Develekos

Managing Director, iNous Marketing Labs.

Spiros

Spiros Drakatos

CEO, Spir.to .

Yannis

Yannis Krikris

Head of Digital, The Art of Comedy.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Chrisanthi

Chrisanthi Skoula

Google Specialist, Netmechanics.