Professional Diploma in Digital & Social Media, Heraklion

At Galaxy Hotel, April 2017

This event is completed

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The Digital Marketing Strategic Mindset

Students welcome and registration

Monday 24 April 2017 17:00 (1h) CAFETERIA

Course overview

Monday 24 April 2017 18:00 (1h) PARK ROOM

The digital marketing

Monday 24 April 2017 19:00 (1h) PARK ROOM

The consumer and his online journey

Monday 24 April 2017 20:00 (1h) PARK ROOM

The marketing & sales funnel

Monday 24 April 2017 21:00 (1h) PARK ROOM

The Website Landing Pages

How to optimize any of your landing pages

Tuesday 25 April 2017 18:00 (2h) PARK ROOM

The On-Site Search Engine Optimization (S.E.O.)

How search engines work

Tuesday 09 May 2017 19:00 (3h) PARK ROOM

The Social Media Platforms

How to create and use a Facebook Page

Tuesday 16 May 2017 18:00 (3h) PARK ROOM

How to create and use a YouTube channel

Tuesday 16 May 2017 21:00 (1h) PARK ROOM

How to create and use a Google My Business location

Wednesday 17 May 2017 20:00 (1h) PARK ROOM

How to create and use a SnapChat account

Monday 22 May 2017 21:00 (1h) PARK ROOM

How to create and use a Quora account

Tuesday 23 May 2017 18:30 (30m) PARK ROOM

How to create and use a Pinterest business account

Tuesday 23 May 2017 20:00 (1h) PARK ROOM

The Social Media Marketing Strategy

How to organize your social media team & accounts

Wednesday 24 May 2017 18:00 (3h) PARK ROOM

How to use mashup tool to post on different social networks

Monday 29 May 2017 20:00 (2h) PARK ROOM

The Email and Mobile Marketing Strategy

How to use mobile marketing platform

Wednesday 31 May 2017 20:00 (1h) PARK ROOM

How to organize customer's data and marketing automation

Tuesday 06 June 2017 18:00 (2h) PARK ROOM

How to run e-mail marketing campaigns

Tuesday 06 June 2017 21:00 (1h) PARK ROOM

The Digital Advertising Channels and Platforms

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Wednesday 07 June 2017 18:00 (4h) PARK ROOM

How to do keywords research for search ads with Keywords Planner or other tools

Monday 12 June 2017 18:00 (4h) PARK ROOM

How to use personal Facebook ad account & manager

Tuesday 13 June 2017 18:00 (4h) PARK ROOM

How to create and manage tags on Facebook ads manager

Wednesday 14 June 2017 18:00 (4h) PARK ROOM

How to run advertising campaigns on LinkedIn

Monday 19 June 2017 18:00 (1h) PARK ROOM

How to run advertising campaigns on Pinterest

Monday 19 June 2017 19:00 (3h) PARK ROOM

How to run advertising campaigns on Twitter

Monday 19 June 2017 20:00 (2h) PARK ROOM

How to run advertising campaigns on affiliate networks (affiliate marketing)

Tuesday 20 June 2017 19:00 (2h) PARK ROOM

Monitoring with Google Analytics

How to use Google Analytics to monitor your acquisition sources

Monday 26 June 2017 18:00 (4h) PARK ROOM

How to use Google Analytics to monitor your audience

Tuesday 27 June 2017 18:00 (30m) PARK ROOM

The Growth Marketing Methodology & Tactics

The growth hacking case studies

Wednesday 28 June 2017 18:00 (1h) PARK ROOM

The Complete Digital Marketing Strategy

How to prepare a digital marketing brief

Tuesday 04 July 2017 20:00 (2h) PARK ROOM

The Exams and Graduation

Final exams

Thursday 13 July 2017 18:00 (2h) PARK ROOM

Manolis Aerakis

Manolis Aerakis

Managing Director, Netmechanics.

Tolis Aivalis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Yannis Develekos

Yannis Develekos

Managing Director, iNous Marketing Labs.

Spiros Drakatos

Spiros Drakatos

CEO, .

Yannis Krikris

Yannis Krikris

Head of Digital, The Art of Comedy.

Panagiotis Papachatzis

Panagiotis Papachatzis

Managing Director, The Agency.

Chrisanthi Skoula

Chrisanthi Skoula

Google Specialist, Netmechanics.


People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Questions & answers

A great value proposition with benefits for your personal career path and growth for your business. Find here some of the frequent questions and the answers that will help you enroll.

Covid-19 information

What will happen if we are not allowed to attend in a class? Do classes get canceled?

In case of any health lock-down or emergency, we offer our training in a virtual class (via live webinar in Zoom). Training takes place the same day & hour as scheduled. All students can attend from the comfort of their home while collaborating with other students or instructors. In our virtual class students can:

  • Share their video, audio, files, presentations, screen
  • Participate in team exercises
  • Raise hand and ask question

Before enrolling

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Who is this digital marketing course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Prices & payments

Can I cancel anytime? Do I get a refund if I do?


You can cancel anytime before the course's kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.


Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class & e-learning courses and can be offered when you pay by card only. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course.

During your learning

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Will we participate in team exercises and hands-on strategies?

YES. This is the only course in the market which offers actual hands-on team exercises in real life case studies or briefs for every one of the digital & social media channels. You will form teams and work on the following:

  • Search engine check-up exercise & presentation
  • Content marketing strategy exercise & presentation
  • Social media posts strategy exercise & presentation
  • Advertising media plan strategy team & presentation
  • Digital marketing report exercise & presentation
  • Digital marketing complete strategy, budget & plan full day workshop & presentation

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus we just include it.

We update our training presentations & bonus material daily! We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos quarterly! When something critical changes we move into production and deliver new videos.


Which other optional certifications can I apply for after successful completion?

This course gives you a solid background in all required digital & social media fundamentals. It allows you to optionally pursue much more important international certifications. Some examples:

  • The Facebook online certification and qualify as a 'Facebook Certified Professional' (fee: $150).
  • The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified' (fee: $600).
  • The Google ads fundamentals exam & certification and qualify as a 'Google Qualified Professional' (free).

Only the very best training courses that meet stringent requirements can prepare you to pursue more qualifications and our course offers more than enough to achieve all these exams.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

Do I get a certification?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma from KnowCrunch.

Students who do not pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you are committed to staying at the top of your market as a professional.

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Outcome after this course

Which are the digital marketing positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

Strategy & Sales positions
  • Digital & Social Media Head 
  • Digital & Social Media PR Manager/Consultant 
  • Digital & Social Media Marketing Manager/Consultant 
  • Digital & Social Media Sales Manager/Consultant
Operational positions
  • E-Commerce & E-shop Manager/Consultant
  • Content Marketing Manager/Freelancer
  • Social Media Marketing Manager/Freelancer
  • Search Engine Optimization Manager/Consultant
  • Google Advertising (SEM) Manager/Consultant 
  • Facebook Advertising Manager/Consultant 
  • Twitter Advertising Manager/Consultant 
  • LinkedIn Advertising Manager/Consultant 
  • Premium Display Advertising Manager/Consultant/Planner/Buyer 
  • Affiliate Advertising Manager/Consultant/Planner/Buyer
  • Messaging & Automation (mobile & email) Manager/Consultant 
  • Growth Hacker
  • Performance Marketing Manager/Consultant 
  • Monitoring & Analytics Manager/Consultant 
  • Social Media Insights & Analytics Manager/Consultant 
Academic positions
  • Digital & Social Media Trainer/Instructor

What skils do I gain after completing this digital marketing course?

After successfully completing this course you will be able to:

Overall knowledge
  • Understand the web & social media consumer behaviours & decisions
  • Compare and leverage all digital & social media channels & tools in your work
Plan & form any strategy
  • Draft digital & social media strategies & action plans with a detailed budget (SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy, complete digital & social media strategy)
  • Include digital & social media campaigns & tools into your communication & media mix
Implement anything
  • Find, evaluate and manage digital & social media service providers & partners
  • Execute your strategies through a project structure, with milestones, deliverables and KPIs
  • Increase conversions, generate more sales
  • Reduce your expenses and budget spending
  • Hire digital & social media executives and understand their terminology and skills
Measure & evaluate results
  • Monitor & optimize the impact of your digital performance and effectiveness
  • Report all your digital & social media results, activities and KPIs
Offer & sell services to others
  • Start selling digital & social media services to your clients as a freelance professional
  • Include digital & social media services in your business & revenue model for your company

This course is not just about 'understanding' and it is not just a 'fast track'. It is about being able to implement and thrive in your market.

Is there an official alumni I can be part of?

Our KnowCrunch Official Alumni.

All of our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

  • Special price for all returning graduates for our courses
  • Exclusive subscription price for unlimited use of our e-learning courses
  • Special discounts for Master degrees offered exclusively to our graduates from other Universities or colleges
  • Personal recommendations from our instructors (upon request)
  • Free participation to one-day special crash courses
  • Free participation to networking events

Is there an active online community I can participate in?

The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals and students participate.

Feel free to join this group now and start networking, discussing, asking or answering anything about marketing. You can also post or explore job positions or just follow the news.