Professional Diploma in Digital & Social Media, Thessaloniki

At Music Concert Hall, May 2019

This event is completed

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Course's topics

Pre-learning: Digital Marketing Fundamentals

Students welcome & registration

Networking event
Monday 06 May 2019 17:00 (1h) Cafeteria

Course overview

Monday 06 May 2019 18:00 (1h) CR-1 ROOM

The crowdsourcing, viral & long-tail phenomena

Monday 06 May 2019 19:00 (1h) CR-1 ROOM

The digital consumer, his online journey & funnel

Monday 06 May 2019 20:00 (1h) CR-1 ROOM

The digital & social media marketing

Monday 06 May 2019 21:00 (1h) CR-1 ROOM

Websites & Landing Pages

Designing & optimizing landing pages & preparing your UTMs

Tuesday 07 May 2019 21:00 (1h) CR-1 ROOM

Websites legal (GDPR, domains, data privacy, terms, cookies) 

Wednesday 08 May 2019 18:00 (1h) CR-1 ROOM

Choosing a website content management system (CMS) or platform

Wednesday 08 May 2019 19:00 (2h) CR 1- ROOM

WordPress content management system (CMS)

Wednesday 08 May 2019 21:00 (1h) CR-1 ROOM

Social Media & Social Networks

Facebook newsfeed, profile & groups

Monday 20 May 2019 18:00 (3h) CR-1 ROOM

YouTube channel

Monday 27 May 2019 18:00 (1h) CR-1 ROOM

Google My Business location

Monday 27 May 2019 19:00 (30m) CR-1 ROOM

Pinterest business account, boards & pins

Monday 27 May 2019 20:00 (30m) CR-1 ROOM

SnapChat messenger & stories

Monday 27 May 2019 20:30 (30m) CR-1 ROOM

Quora questions & answers

Monday 27 May 2019 21:00 (30m) CR-1 ROOM

Content Marketing

Content legal & copyright issues

Tuesday 28 May 2019 18:00 (1h) CR-1 ROOM

Producing videos

Wednesday 29 May 2019 20:00 (2h) CR-1 ROOM

Search Engine Optimization

On-site search engine optimization factors (SEO)

Monday 13 May 2019 18:00 (4h) CR-1 ROOM

Off-site search engine optimization tactics (SEO) for backlinks

Tuesday 14 May 2019 19:00 (2h) CR-1 ROOM

SEO site checkup, Screaming Frog, Uber Suggest, Google Search console

Wednesday 15 May 2019 18:00 (2h) Reading Room 1st Floor

Running an SEO agency (strategy & services)

Wednesday 15 May 2019 20:00 (2h) CR-1 ROOM

Social Media Marketing

Social media accounts setup

Monday 03 June 2019 18:00 (1h) CR-1 ROOM

Social media posting

Monday 03 June 2019 19:00 (2h) CR-1 ROOM

Social media engagement & contests

Monday 03 June 2019 21:00 (1h) CR-1 ROOM

Social media live marketing

Tuesday 04 June 2019 18:00 (5h) CR-1 ROOM

Social media customer care

Tuesday 04 June 2019 18:30 (1h) CR-1 ROOM

Social media crisis management

Tuesday 04 June 2019 19:00 (1h) CR-1 ROOM

Hootsuite mashup tool

Tuesday 04 June 2019 20:00 (1h) CR-1 ROOM

Advertising Campaigns

Advertising fundamentals: metrics, KPIs, tags, targeting, bidding, remarketing

Monday 10 June 2019 19:00 (1h) CR-1 ROOM

Premium display advertising fundamentals

Monday 10 June 2019 20:00 (1h) CR-1 ROOM

Native advertising fundamentals

Monday 10 June 2019 21:00 (1h) CR-1 ROOM

Facebook & Instagram advertising fundamentals

Tuesday 11 June 2019 18:00 (4h) CR-1 ROOM

Facebook & Instagram advertising fundamentals

Wednesday 12 June 2019 18:00 (4h) CR-1 ROOM

LinkedIn advertising fundamentals

Tuesday 18 June 2019 18:00 (2h) CR 1- ROOM

Twitter advertising fundamentals

Tuesday 18 June 2019 20:00 (1h) CR 1- ROOM

Pinterest advertising fundamentals

Tuesday 18 June 2019 21:00 (30m) CR 1- ROOM

Quora advertising fundamentals

Tuesday 18 June 2019 21:30 (30m) CR 1- ROOM

Google search advertising

Monday 24 June 2019 18:00 (4h) CR-1 ROOM

Google display network (G.D.N.) advertising

Tuesday 25 June 2019 18:00 (4h) CR-1 ROOM

Snapchat advertising fundamentals

Monday 01 July 2019 18:00 (30m) CR-1 ROOM

Reddit advertising fundamentals

Monday 01 July 2019 18:30 (30m) CR-1 ROOM

Affiliate advertising fundamentals

Monday 01 July 2019 19:00 (2h) CR-1 ROOM

Digital & social media advertising strategy, budget & media plan

Monday 01 July 2019 21:00 (1h) CR-1 ROOM

Influencer Marketing

Influencer & brand ambassadors marketing

Wednesday 03 July 2019 20:00 (1h) CR-1 ROOM influencer management tool

Wednesday 03 July 2019 21:00 (1h) CR-1 ROOM

Online Reputation Management

Public relations online

Monday 08 July 2019 20:00 (1h) CR-1 ROOM


Monday 08 July 2019 21:00 (1h) CR-1 ROOM


Data & marketing automation

Wednesday 03 July 2019 18:00 (1h) CR-1 ROOM

Ε-mail marketing

Wednesday 03 July 2019 19:00 (1h) CR-1 ROOM

Apifon SMS & Viber messaging platform

Monday 08 July 2019 18:00 (1h) CR-1 ROOM


Google analytics fundamentals, case studies

Tuesday 09 July 2019 18:00 (4h) CR-1 ROOM

Facebook insights & analytics

Wednesday 10 July 2019 18:00 (1h) CR-1 ROOM

Growth Hacking

Growth hacking methodology & mindset to generate traction & growth

Tuesday 16 July 2019 19:00 (1h) CR-1 ROOM


Digital roles & team

Team Exercise
Tuesday 23 July 2019 21:00 (1h) CR-1 ROOM

Strategy, plan & budget

Saturday 27 July 2019 10:00 (6h) MUSEUM ROOM


Finding a digital & social media marketing job

Monday 29 July 2019 18:00 (1h) Daios

Working with digital & social media marketing agencies

Monday 29 July 2019 19:00 (1h) Daios

Running a digital & social media marketing agency (strategy & services)

Monday 29 July 2019 20:00 (1h) Daios

Course summary & epilogue

Monday 29 July 2019 21:00 (1h) Daios

Exams & Graduation

Final exams

Final Exam
Tuesday 30 July 2019 18:00 (2h) Makedonia Palace

Graduation ceremony

Networking event
Tuesday 30 July 2019 20:00 (2h) Makedonia Palace


Apostolis Aivalis

Apostolis Aivalis

Managing Partner, AIVAL.COM.

George Arapogiannis

George Arapogiannis

Managing Director, Human Minds.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Vassilis Gogoglou

Vassilis Gogoglou

Chief Operating Officer ,

Alexandra Karasaridou

Alexandra Karasaridou

Marketing & Business Development Director, Horeca Market.

Panos Ladas

Panos Ladas

Chief Executive Officer,

Ioannis Ofakoglou

Ioannis Ofakoglou

Managing Director, Ristart .

Panagiotis Papachatzis

Panagiotis Papachatzis

Strategy and Communications Advisor, Red Wolf Creative Agency.

Dominikos Pritis

Dominikos Pritis

Founder-Editorial Director ,

Nikos Siamakis

Nikos Siamakis

Managing Partner, Siamakis Lawyers.

Stefanos Sklavenitis

Stefanos Sklavenitis

Head of Digital , Flipside.

Omiros Tsapalos

Omiros Tsapalos

Strategy and Communication Consultant , Strategycom.

Lazaros Tzanetos

Lazaros Tzanetos

Business Development Director, Apifon.

Georgia Zacharaki

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD.


People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Location & venue

Music Concert Hall of Thessaloniki

25 Martiou & Paralia, 54646, Thessaloniki, Greece

Training hall: Conference Room 1 (CR1), Ground floor

Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Hotel Daios Luxury Living

Leof. Nikis 59, Thessaloniki 546 22, Thessaloniki

Training takes place in: Hall: 1st floor meeting room

Directions: Daios Luxury living Hotel is in 500 meters distance from Aristotelous Square and you can get the Bus No 78. Get detailed directions here.

Questions & answers

A great value proposition with benefits for your personal career path and growth for your business. Find here some of the frequent questions and the answers that will help you enroll.

Coronavirus disease (covid-19) outbreak status

What will happen if we are not allowed to attend in a class? Do classes get canceled?

In case of any health lock-down or emergency, we offer our training in an online virtual class via live webinar. Training takes place the same day & hour as scheduled. A virtual class allows all participants to attend lectures, collaborate with other students and share video/audio. In a virtual class any participant can:

  • Raise hand and ask questions
  • Talk to everybody and listen others talking (2way audio)
  • Share video or watch other's videos (2way video)
  • Give a presentation or share screen (2way sharing)
  • Form teams and collaborate with others on team exercises

Example: A virtual class (live webinar):


Example: A virtual class (live webinar):


Before enrolling

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Who is this course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.


Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class courses & some e-learning courses and can be offered when you pay by credit card. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course.

Can I cancel anytime? Do I get a refund if I do?


You can cancel anytime before the course kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new topics that need to be part of our syllabus we just do it.

We update our training presentations & bonus material daily! We never keep old stuff in our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos monthly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Will we participate in team exercises and hands-on strategies?

YES. This is the only course in the market which offers actual hands-on team exercises in real life case studies or briefs for every one of the digital & social media channels. You will form teams and work on the following:

  • Search engine optimization team exercise & presentation
  • Content marketing strategy team exercise & presentation
  • Social media posts strategy team exercise & presentation
  • Advertising strategy team exercise & presentation
  • Monitoring & report team exercise & presentation
  • Full day digital & social media strategy, budget & plan team exercise & presentation

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Exams & certification

Which other optional certifications can I apply for after successful completion?

This course gives you a solid background in all required digital & social media fundamentals. It allows you to optionally pursue much more important international certifications. Some examples:

  • The Facebook online certification and qualify as a 'Facebook Certified Professional' (fee: $150).
  • The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified' (fee: $600).
  • The Google ads fundamentals exam & certification and qualify as a 'Google Qualified Professional' (free).

Only the very best training courses that meet stringent requirements can prepare you to pursue more qualifications and our course offers more than enough to achieve all these exams.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Do I get a diploma?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Students who don't pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

Learning skills & outcome

Is there an active community or alumni I can participate in?

YES. The biggest active community in the country!

Our alumni community

All graduates of our events automatically become members of our alumni enjoying many benefits such as:

  • Special tickets for alumni to all of our events
  • Special discounts & offers from all of our partners for more certifications or master degrees
  • Personal recommendations from our instructors upon request
  • Free entrance to some special education events

Our Facebook Group community

All graduates of our events can be part of a wonderful Facebook community of Greek Digital & Social Media Specialists & Executives, where we are offering support for any question you may have and posting job positions daily!

Our networking events

You will participate in free-to-access events to mix and match with other professionals, agencies and brands.

Which are the digital marketing positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

Strategy & Sales positions

  • Digital & Social Media Head 
  • Digital & Social Media PR Manager/Consultant 
  • Digital & Social Media Marketing Manager/Consultant 
  • Digital & Social Media Sales Manager/Consultant

Operational positions

  • E-Commerce & E-shop Manager/Consultant
  • Content Marketing Manager/Freelancer
  • Social Media Marketing Manager/Freelancer
  • Search Engine Optimization Manager/Consultant
  • Google Advertising (SEM) Manager/Consultant 
  • Facebook Advertising Manager/Consultant 
  • Twitter Advertising Manager/Consultant 
  • LinkedIn Advertising Manager/Consultant 
  • Premium Display Advertising Manager/Consultant/Planner/Buyer 
  • Affiliate Advertising Manager/Consultant/Planner/Buyer
  • Messaging & Automation (mobile & email) Manager/Consultant 
  • Growth Hacker
  • Performance Marketing Manager/Consultant 
  • Monitoring & Analytics Manager/Consultant 
  • Social Media Insights & Analytics Manager/Consultant 

Academic positions

  • Digital & Social Media Trainer/Instructor

What skils do I gain after completing this digital marketing course?

After successfully completing this course you will be able to:

Overall knowledge
  • Understand the web & social media consumer behaviours & decisions
  • Compare and leverage all digital & social media channels & tools in your work
Plan & form any strategy
  • Draft digital & social media strategies & action plans with a detailed budget (SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy, complete digital & social media strategy)
  • Include digital & social media campaigns & tools into your communication & media mix
Implement anything
  • Find, evaluate and manage digital & social media service providers & partners
  • Execute your strategies through a project structure, with milestones, deliverables and KPIs
  • Increase conversions, generate more sales
  • Reduce your expenses and budget spending
  • Hire digital & social media executives and understand their terminology and skills
Measure & evaluate results
  • Monitor & optimize the impact of your digital performance and effectiveness
  • Report all your digital & social media results, activities and KPIs
Offer & sell services to others
  • Start selling digital & social media services to your clients as a freelance professional
  • Include digital & social media services in your business & revenue model for your company

This course is not just about 'understanding' and it is not just a 'fast track'. It is about being able to implement and thrive in your market.