Professional Diploma in Digital & Social Media, Thessaloniki, Sep 2018

2183 Basic & advanced

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 10 September 2018 times-icon17:00 (1h) marker-iconCAFETERIA

Course overview

Lecture
calendar-iconMonday 10 September 2018 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Marketing & digital marketing fundamentals

3h

Digital marketing tactics overview

Lecture
calendar-iconMonday 10 September 2018 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Marketing mix fundamentals

Lecture
calendar-iconMonday 10 September 2018 times-icon20:00 (1h) marker-iconCR 1- ROOM

Audience personas, customer journey & funnel

Lecture
calendar-iconMonday 10 September 2018 times-icon21:00 (1h) marker-iconCR 1- ROOM

Working with website developers

1h

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 11 September 2018 times-icon18:00 (1h) marker-iconCR 1- ROOM

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconMonday 17 September 2018 times-icon21:00 (1h) marker-iconCR 1- ROOM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconMonday 15 October 2018 times-icon18:00 (1h) marker-iconCR 1- ROOM

Search engine optimization strategy - backlinks

4h

The backlinks

Lecture
calendar-iconTuesday 18 September 2018 times-icon18:00 (4h) marker-iconCR 1- ROOM

Search engine optimization strategy - content & technical

6h

The search engine optimization strategy

Lecture
calendar-iconMonday 24 September 2018 times-icon19:00 (2h) marker-iconCR 1- ROOM

Onsite/page content optimization

Lecture
calendar-iconTuesday 25 September 2018 times-icon18:00 (2h) marker-iconCR 1- ROOM

Onsite/page technical optimization

Lecture
calendar-iconTuesday 25 September 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

Social media platforms

5h 30m

Facebook page & community building

Platform demonstration
calendar-iconMonday 01 October 2018 times-icon18:00 (3h) marker-iconCR 1- ROOM

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 02 October 2018 times-icon21:00 (1h) marker-iconCR 1- ROOM

Google my business account & community building

Platform demonstration
calendar-iconWednesday 03 October 2018 times-icon18:00 (30m) marker-iconCR 1- ROOM

Pinterest account & community building

Platform demonstration
calendar-iconWednesday 03 October 2018 times-icon19:00 (30m) marker-iconCR 1- ROOM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconWednesday 03 October 2018 times-icon19:30 (30m) marker-iconCR 1- ROOM

Social media marketing strategy & calendar

7h 30m

The social media marketing strategy

Lecture
calendar-iconMonday 08 October 2018 times-icon18:00 (4h) marker-iconCR 1- ROOM

Social media posting

Lecture
calendar-iconTuesday 09 October 2018 times-icon18:00 (30m) marker-iconCR 1- ROOM

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 09 October 2018 times-icon19:00 (1h) marker-iconCR 1- ROOM

Social media accounts & followers

Lecture
calendar-iconTuesday 09 October 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

Social media marketing strategy - workshop

4h

Present the social media posts

Teams presentations
calendar-iconWednesday 10 October 2018 times-icon18:00 (2h) marker-iconCR 1- ROOM

Prepare different social media posts for a brand

Team exercise
calendar-iconWednesday 10 October 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

Advertising platforms & campaigns

17h

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 22 October 2018 times-icon19:00 (1h) marker-iconCR 1- ROOM

Meta advertising tags & events

Platform demonstration
calendar-iconTuesday 23 October 2018 times-icon18:00 (4h) marker-iconCR 1- ROOM

Meta advertising audiences

Platform demonstration
calendar-iconWednesday 24 October 2018 times-icon18:00 (4h) marker-iconCR 1- ROOM

Premium display advertising campaigns

Lecture
calendar-iconMonday 29 October 2018 times-icon18:00 (4h) marker-iconCR 1- ROOM

Affiliate advertising campaigns

Lecture
calendar-iconTuesday 30 October 2018 times-icon18:00 (4h) marker-iconCR 1- ROOM

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconTuesday 06 November 2018 times-icon18:00 (2h) marker-iconCR 1- ROOM

Present your digital media plan

Teams presentations
calendar-iconTuesday 06 November 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

Influencer marketing strategy

1h

The influencer marketing strategy

Lecture
calendar-iconMonday 12 November 2018 times-icon18:00 (1h) marker-iconCR 1- ROOM

Email & mobile marketing strategy

2h

Data & marketing automation

Lecture
calendar-iconMonday 12 November 2018 times-icon20:00 (1h) marker-iconCR 1- ROOM

E-mail marketing strategy

Lecture
calendar-iconMonday 12 November 2018 times-icon21:00 (1h) marker-iconCR 1- ROOM

Monitoring with Google Analytics 4

5h

Exploring conversions & funnel

Platform demonstration
calendar-iconMonday 19 November 2018 times-icon18:00 (4h) marker-iconCR 1- ROOM

Exploring retention & advertising

Platform demonstration
calendar-iconTuesday 20 November 2018 times-icon18:00 (1h) marker-iconCR 1- ROOM

Reporting digital marketing - essential metrics

2h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconTuesday 20 November 2018 times-icon19:00 (2h) marker-iconCR 1- ROOM

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconMonday 26 November 2018 times-icon18:00 (2h) marker-iconCR 1- ROOM

Present your digital and social media report

Teams presentations
calendar-iconMonday 26 November 2018 times-icon20:00 (2h) marker-iconCR 1- ROOM

Digital marketing strategy & budget - workshop presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 08 December 2018 times-icon16:00 (2h) marker-iconCR 1- ROOM

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 10 December 2018 times-icon18:00 (1h) marker-iconCR 1- ROOM

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 10 December 2018 times-icon20:00 (1h) marker-iconCR 1- ROOM

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconMonday 10 December 2018 times-icon21:00 (1h) marker-iconCR 1- ROOM

Exams & graduation

4h

Final exams

Exam
calendar-iconThursday 13 December 2018 times-icon18:00 (2h) marker-iconCR 1- ROOM

Graduation ceremony

Networking
calendar-iconThursday 13 December 2018 times-icon20:00 (2h) marker-iconCAFETERIA

Yannis

Yannis Develekos

Managing Director, iNous Marketing Labs.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Vassilis

Vassilis Gogoglou

Chief Operating Officer , Followed.gr.

Tigran

Tigran Hakobyan

Head of Digital, Darkpony .

Dominikos

Dominikos Pritis

Founder-Editorial Director, TECHINGREEK.COM.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Leonidas

Leonidas Skerletopoulos

Founder, The MindSpark.