Professional Training in Advertising & Strategy

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The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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Benefits of enrolling in Google ads course

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

CAREER OPPORTUNITIES

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

Our tailored topics

Google Advertising Fundamentals

Students welcome & introductions

Networking event
Monday 15 June 2020 17:30 (30m) VIRTUAL CLASS (WEBINAR)

Course overview

Lecture
Monday 15 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Google advertising channels, targeting, costs

Tutorial
Monday 15 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Advertising Account

How to setup & customize a Google Ads Manager account (previously known as MCC)

Tutorial
Monday 15 June 2020 20:00 (30m) VIRTUAL CLASS (WEBINAR)

How to setup & customize a Google Ads personal account

Tutorial
Monday 15 June 2020 20:30 (30m) VIRTUAL CLASS (WEBINAR)

Setup & customize your Google Ads Manager account

Team Exercise
Monday 15 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Advertising Tags, Goals & Audiences

How to create a tag & set goals (Ad Account or Google Analytics)

Tutorial
Tuesday 16 June 2020 18:00 (30m) VIRTUAL CLASS (WEBINAR)

How to create & manage audiences in Ad Account

Tutorial
Tuesday 16 June 2020 18:30 (30m) VIRTUAL CLASS (WEBINAR)

Setup goals & audiences in your Google Analytics

Team Exercise
Tuesday 16 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Keywords Research for Google Search Advertising

How to research keywords for search ads with tools

Tutorial
Tuesday 16 June 2020 20:00 (30m) VIRTUAL CLASS (WEBINAR)

How to find appropriate match type for a keyword

Tutorial
Tuesday 16 June 2020 20:30 (30m) VIRTUAL CLASS (WEBINAR)

Reasearch your keywords & decide your keywords match type

Team Exercise
Tuesday 16 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Search Advertising

How to setup campaigns & ad groups on Google search network

Tutorial
Wednesday 17 June 2020 18:00 (2h) VIRTUAL CLASS (WEBINAR)

How to make dynamic campaigns & ad groups on Google search network

Tutorial
Wednesday 17 June 2020 20:00 (30m) VIRTUAL CLASS (WEBINAR)

How to add special extensions to your search ads

Tutorial
Wednesday 17 June 2020 20:30 (30m) VIRTUAL CLASS (WEBINAR)

Create your search campaigns & ad groups on Google search network

Team Exercise
Wednesday 17 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

How to match targeted keywords with search ads headlines & descriptions

Tutorial
Monday 22 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Write your search ads using headlines & descriptions

Team Exercise
Monday 22 June 2020 19:00 (2h) VIRTUAL CLASS (WEBINAR)

What is quality score & ad rank for search ads

Lecture
Monday 22 June 2020 21:00 (30m) VIRTUAL CLASS (WEBINAR)

How to optimize your search ads using search terms

Live Demo
Monday 22 June 2020 21:30 (30m) VIRTUAL CLASS (WEBINAR)

Google Display Network Advertising (G.D.N.)

How to setup & target campaigns on Google Display Network

Tutorial
Tuesday 23 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Create your campaigns on Google Display Network

Team Exercise
Tuesday 23 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

YouTube Advertising

How to setup & target campaigns on YouTube & produce great video ads

Tutorial
Tuesday 23 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Gmail Advertising

How to setup & target campaigns on Gmail

Tutorial
Tuesday 23 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Shopping Advertising

How to setup a Google Merchant Center

Tutorial
Monday 29 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

How to setup & target campaigns on Shopping

Tutorial
Monday 29 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Google App Advertising

How to setup & target campaigns for your App

Tutorial
Monday 29 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Discovery Advertising

How to setup & target Discovery campaigns

Tutorial
Monday 29 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Remarketing Campaigns

How to run remarketing campaigns on search

Tutorial
Tuesday 30 June 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Create & target your remarketing campaigns on Search

Team Exercise
Tuesday 30 June 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

How to run remarketing & dynamic remarketing campaigns on all display channels

Tutorial
Tuesday 30 June 2020 20:00 (1h) VIRTUAL CLASS (WEBINAR)

Create & target your remarketing campaigns on Google Display Network

Team Exercise
Tuesday 30 June 2020 21:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Advertising Strategy

Media planning for Google advertising channels

Lecture
Wednesday 01 July 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

Advertising strategy & budget for Google advertising

Lecture
Wednesday 01 July 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Google Advertising Monitoring & Reporting

How to monitor Google campaign results in Google Analytics

Tutorial
Monday 06 July 2020 18:00 (1h) VIRTUAL CLASS (WEBINAR)

How to report Google campaign performance with Google Data Studio

Tutorial
Monday 06 July 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Create basic reports for a client on Google Data Studio

Team Exercise
Monday 06 July 2020 20:00 (2h) VIRTUAL CLASS (WEBINAR)

Google Advertising As A Service

How to offer Google advertising services to clients (planning, pricing, reporting, invoicing)

Lecture
Tuesday 07 July 2020 18:00 (30m) VIRTUAL CLASS (WEBINAR)

Course summary & epilogue

Lecture
Tuesday 07 July 2020 18:30 (30m) VIRTUAL CLASS (WEBINAR)

Google Advertising Course Exams

Google certificate final exams

Final Exam
Tuesday 07 July 2020 19:00 (1h) VIRTUAL CLASS (WEBINAR)

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Tuesday 13 October 2020 11:00 (1h) LIVE WEBINAR PLATFORM

How to use Facebook business manager for agencies

Tutorial
Tuesday 13 October 2020 12:00 (30m) LIVE WEBINAR PLATFORM

How to use personal Facebook ad account & manager

Tutorial
Tuesday 13 October 2020 12:30 (30m) LIVE WEBINAR PLATFORM

How to create and manage tags on Facebook ads manager

Tutorial
Tuesday 13 October 2020 13:00 (30m) LIVE WEBINAR PLATFORM

How to create and manage audiences on Facebook ads manager

Tutorial
Tuesday 13 October 2020 13:30 (30m) LIVE WEBINAR PLATFORM

How to use Facebook Audience Insights

Tutorial
Tuesday 13 October 2020 14:00 (30m) LIVE WEBINAR PLATFORM

How to use Facebook and Instagram Creative Hub for mockups

Tutorial
Tuesday 13 October 2020 14:30 (30m) LIVE WEBINAR PLATFORM

How to run reach advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 27 October 2020 11:00 (30m) LIVE WEBINAR PLATFORM

How to run awareness advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 27 October 2020 11:30 (30m) LIVE WEBINAR PLATFORM

How to run traffic advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 27 October 2020 12:00 (30m) LIVE WEBINAR PLATFORM

How to run conversions advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 27 October 2020 12:30 (30m) LIVE WEBINAR PLATFORM

How to run lead advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 27 October 2020 13:00 (30m) LIVE WEBINAR PLATFORM

How to run engagement & messages advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 27 October 2020 13:30 (30m) LIVE WEBINAR PLATFORM

How to run catalogue sales advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 27 October 2020 14:00 (30m) LIVE WEBINAR PLATFORM

How to run Facebook and Instagram remarketing campaigns

Tutorial
Tuesday 27 October 2020 14:30 (15m) LIVE WEBINAR PLATFORM

How to use Facebook and Instagram ad manager dashboard and reports

Tutorial
Tuesday 27 October 2020 14:45 (15m) LIVE WEBINAR PLATFORM

How to run advertising campaigns on LinkedIn

Tutorial
Tuesday 03 November 2020 11:00 (2h) LIVE WEBINAR PLATFORM

Performance Marketing (Campaigns Conversion Rate Optimization)

How to do performance marketing with Google advertising

Tutorial
Tuesday 03 November 2020 13:00 (1h) LIVE WEBINAR PLATFORM

Digital Advertising Strategy & Plan

How to form and advertising strategy and calculate budget

Lecture
Tuesday 03 November 2020 14:00 (1h) LIVE WEBINAR PLATFORM

Exams & Graduation

Final exams

Final Exam
Tuesday 10 November 2020 11:00 (1h) LIVE WEBINAR PLATFORM

Our professional specialized instructors

Tolis

Tolis Aivalis

Managing Partner, aival.com.

George

George Arapogiannis

Managing Director, humanminds.eu.

Alex

Alex Charalampidis

Managing Director, monks.gr.

Yannis

Yannis Elpidis

Managing Partner, darkpony.com.

Alexandros

Alexandros

Managing Director, sem-wizard.com.

Sotiris

Sotiris

Performance Manager, e-food.gr.

Nikos

Nikos Zakakis

Managing Partner, isometrik.gr.

Frequent questions & answers about Google ads course