Professional Diploma in Digital & Social Media

May 2020 in Thessaloniki or via live webinar

The award winning course

This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & KPIs. Inspired by the top universities and driven by the latest updates in digital & social media marketing industry.

Learn & practice in a class

This course takes place in a class in Thessaloniki, Greece. You attend lectures & live tutorials and collaborate with others on exercises & presentations.

Participate from home during corona-virus

During the corona virus pandemic, our training takes place in a virtual class via live webinar. The scheduled days & hours, instructors, training material and team exercises remain the same. So the quality of the course is always excellent. You can attend lectures & live tutorials and collaborate with others on exercises & presentations. We will return in class in Thessaloniki right after the quarantine is over.

Bonus gift: free e-learning!

If you enroll to our course you get for free our E-Learning Masterclass in Digital & Social Media Marketing. This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors.

Start working immediately

Complete the seminar faster than others, save your budget and boost your speed to market. This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services.

Award winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World in 2016, 2017, 2018.

Industry recognized credentials

Organizations are assured of the quality of this training because it has a long track record as a catalyst for change, a great reputation and is trusted by thousands of top agencies, brands and corporations.

Syllabus Manager

Syllabus Manager
Apostolis Aivalis

Deree - The American College of Greece

Powered By: Deree

  • May 4 - Jul 28, 2020

  • Mondays, Tuesdays & some Wednesdays

  • 18:00 - 22:00 (4 hours)

  • Lessons in Greek (στα Ελληνικά)

  • For basic & advanced students

  • 136 hours total training

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

4 MONTHS ACCESS TO 110 HOURS OF E-LEARNING

Free access to amazing videos of the lectures during your course

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

Course's topics

Pre-learning: Digital Marketing Fundamentals

Students welcome & registration

Networking event
Monday 04 May 2020 17:00 (1h) Cafeteria

Course overview

Lecture
Monday 04 May 2020 18:00 (1h) CR 1 - ROOM

The crowdsourcing, viral & long-tail phenomena

Lecture
Monday 04 May 2020 19:00 (1h) CR 1 - ROOM

The digital consumer, his online journey & funnel

Lecture
Monday 04 May 2020 20:00 (1h) CR 1 - ROOM

The digital & social media marketing

Lecture
Monday 04 May 2020 21:00 (1h) CR 1 - ROOM

Websites & Landing Pages

Choosing a website content management system (CMS) or platform

Lecture
Tuesday 05 May 2020 18:00 (30m) CR 1 - ROOM

WordPress content management system (CMS)

Tutorial
Tuesday 05 May 2020 18:30 (30m) CR 1 - ROOM

Working with website design & development agencies

Lecture
Tuesday 05 May 2020 19:00 (1h) CR 1 - ROOM

Designing & optimizing landing pages & preparing your UTMs

Lecture
Tuesday 05 May 2020 20:00 (1h) CR 1 - ROOM

Websites legal (GDPR, domains, data privacy, terms, cookies) 

Lecture
Tuesday 05 May 2020 21:00 (1h) CR 1 - ROOM

E-shops

Designing & optimizing e-shops

Lecture
Wednesday 06 May 2020 18:00 (2h) CR 1 - ROOM

Choosing an e-shop platform

Lecture
Wednesday 06 May 2020 20:00 (30m) CR 1 - ROOM

Shopify e-commerce platform

Tutorial
Wednesday 06 May 2020 20:30 (30m) CR 1 - ROOM

E-shops legal issues (GDPR, transactions, returns, terms)

Lecture
Wednesday 06 May 2020 21:00 (1h) CR 1 - ROOM

Social Media & Social Networks

Facebook newsfeed, profile & groups

Tutorial
Monday 11 May 2020 18:00 (1h) CR 1 - ROOM

Facebook pages & posts

Tutorial
Monday 11 May 2020 19:00 (3h) CR 1 - ROOM

Instagram business profile

Tutorial
Tuesday 12 May 2020 18:00 (1h) CR 1 - ROOM

LinkedIn newsfeed, profile & groups

Tutorial
Tuesday 12 May 2020 19:00 (1h) CR 1 - ROOM

LinkedIn company pages

Tutorial
Tuesday 12 May 2020 20:00 (2h) CR 1 - ROOM

Twitter account

Tutorial
Wednesday 13 May 2020 18:00 (1h) CR 1 - ROOM

YouTube channel

Tutorial
Wednesday 13 May 2020 19:00 (1h) CR 1 - ROOM

Google My Business location

Tutorial
Wednesday 13 May 2020 20:00 (30m) CR 1 - ROOM

Pinterest business account, boards & pins

Tutorial
Wednesday 13 May 2020 20:30 (30m) CR 1 - ROOM

SnapChat messenger & stories

Tutorial
Wednesday 13 May 2020 21:00 (30m) CR 1 - ROOM

Quora questions & answers

Tutorial
Wednesday 13 May 2020 21:30 (30m) CR 1 - ROOM

Content Marketing

Content legal & copyright issues

Lecture
Monday 18 May 2020 18:00 (1h) CR 1 - ROOM

Producing videos

Lecture
Monday 18 May 2020 19:00 (30m) CR 1 - ROOM

Lumen5 video production tool

Tutorial
Monday 18 May 2020 19:30 (30m) CR 1 - ROOM

Designing graphics

Lecture
Monday 18 May 2020 20:00 (30m) CR 1 - ROOM

Canva graphics design tool

Tutorial
Monday 18 May 2020 20:30 (30m) CR 1 - ROOM

Writing optimized articles for blogs

Lecture
Monday 18 May 2020 21:00 (1h) CR 1 - ROOM

Content marketing strategy & calendar

Lecture
Tuesday 19 May 2020 18:00 (2h) CR 1 - ROOM

Content types, distribution & promotion

Lecture
Tuesday 19 May 2020 20:00 (1h) CR 1 - ROOM

Running a content marketing agency (strategy & services)

Lecture
Tuesday 19 May 2020 21:00 (1h) CR 1 - ROOM

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Wednesday 20 May 2020 18:00 (2h) READING ROOM

Present your content marketing strategy

Presentation
Wednesday 20 May 2020 20:00 (2h) CR 1 - ROOM

Search Engine Optimization

On-site search engine optimization factors (SEO)

Lecture
Monday 25 May 2020 18:00 (4h) DAIOS

Off-site search engine optimization tactics (SEO) for backlinks

Lecture
Tuesday 26 May 2020 18:00 (2h) DAIOS

SEO site checkup, Screaming Frog, Uber Suggest, Google Search console

Tutorial
Tuesday 26 May 2020 20:00 (1h) DAIOS

Running an SEO agency (strategy & services)

Lecture
Tuesday 26 May 2020 21:00 (1h) DAIOS

Search Engine Optimization Workshop

Check SEO on a website and generate a report

Team Exercise
Wednesday 27 May 2020 18:00 (2h) DAIOS

Present the SEO report & proposals

Presentation
Wednesday 27 May 2020 20:00 (2h) DAIOS

Social Media Marketing

Social media accounts setup

Lecture
Monday 01 June 2020 18:00 (1h) CR 1 - ROOM

Social media posting

Lecture
Monday 01 June 2020 19:00 (2h) CR 1 - ROOM

Social media engagement & contests

Lecture
Monday 01 June 2020 21:00 (1h) CR 1 - ROOM

Social media live marketing

Lecture
Tuesday 02 June 2020 18:00 (30m) CR 1 - ROOM

Social media customer care

Lecture
Tuesday 02 June 2020 18:30 (30m) CR 1 - ROOM

Social media crisis management

Lecture
Tuesday 02 June 2020 19:00 (1h) CR 1 - ROOM

Hootsuite mashup tool

Tutorial
Tuesday 02 June 2020 20:00 (30m) CR 1 - ROOM

Buffer mashup tool

Tutorial
Tuesday 02 June 2020 20:30 (30m) CR 1 - ROOM

Running a social media marketing agency (strategy & services)

Lecture
Tuesday 02 June 2020 21:00 (1h) CR 1 - ROOM

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Wednesday 03 June 2020 18:00 (2h) READING ROOM

Present the social media posts

Presentation
Wednesday 03 June 2020 20:00 (2h) CR 1 - ROOM

Advertising Campaigns

Advertising fundamentals: metrics, KPIs, tags, targeting, bidding, remarketing

Lecture
Tuesday 09 June 2020 18:00 (1h) CR 1 - ROOM

Premium display advertising fundamentals

Lecture
Tuesday 09 June 2020 19:00 (1h) CR 1 - ROOM

Programmatic advertising fundamentals

Lecture
Tuesday 09 June 2020 20:00 (1h) CR 1 - ROOM

Native advertising fundamentals

Lecture
Tuesday 09 June 2020 21:00 (1h) CR 1 - ROOM

Facebook & Instagram advertising fundamentals

Tutorial
Monday 15 June 2020 18:00 (4h) CR 1 - ROOM

Facebook & Instagram advertising fundamentals

Tutorial
Tuesday 16 June 2020 18:00 (3h) CR 1 - ROOM

Setup a Facebook & Instagram advertising campaign

Hands-on
Tuesday 16 June 2020 21:00 (1h) CR 1 - ROOM

Google search advertising

Tutorial
Monday 22 June 2020 18:00 (3h) DAIOS

Setup a Google search advertising campaign

Hands-on
Monday 22 June 2020 21:00 (1h) DAIOS

Google display network (G.D.N.) advertising

Tutorial
Tuesday 23 June 2020 18:00 (1h) DAIOS

Google Gmail advertising

Tutorial
Tuesday 23 June 2020 19:00 (1h) DAIOS

YouTube advertising

Tutorial
Tuesday 23 June 2020 20:00 (1h) DAIOS

Setup a Google display advertising campaign

Hands-on
Tuesday 23 June 2020 21:00 (1h) DAIOS

LinkedIn advertising fundamentals

Tutorial
Monday 29 June 2020 18:00 (1h) DAIOS

Snapchat advertising fundamentals

Tutorial
Monday 29 June 2020 19:00 (30m) DAIOS

Reddit advertising fundamentals

Tutorial
Monday 29 June 2020 19:30 (30m) DAIOS

Twitter advertising fundamentals

Tutorial
Monday 29 June 2020 20:00 (1h) DAIOS

Pinterest advertising fundamentals

Tutorial
Monday 29 June 2020 21:00 (30m) DAIOS

Quora advertising fundamentals

Tutorial
Monday 29 June 2020 21:30 (30m) DAIOS

Affiliate advertising fundamentals

Lecture
Tuesday 30 June 2020 18:00 (2h) DAIOS

Digital & social media advertising strategy, budget & media plan

Lecture
Tuesday 30 June 2020 20:00 (1h) CR 1 - ROOM

Running a media shop or ad agency (strategy & services)

Lecture
Tuesday 30 June 2020 21:00 (1h) CR 1 - ROOM

Advertising Campaigns Strategy Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Wednesday 01 July 2020 18:00 (2h) DAIOS

Present your digital media plan

Presentation
Wednesday 01 July 2020 20:00 (2h) DAIOS

Influencer Marketing

Influencer & brand ambassadors marketing

Lecture
Monday 06 July 2020 18:00 (1h) DAIOS

Susurrus.io influencer management tool

Tutorial
Monday 06 July 2020 19:00 (30m) DAIOS

Upfluence influencers management tool

Tutorial
Monday 06 July 2020 19:30 (30m) DAIOS

Online Reputation Management

Astroturfing

Lecture
Monday 06 July 2020 20:00 (1h) DAIOS

Public relations online

Lecture
Monday 06 July 2020 21:00 (1h) DAIOS

Messaging

Data & marketing automation

Lecture
Tuesday 07 July 2020 18:00 (1h) DAIOS

Ε-mail marketing

Lecture
Tuesday 07 July 2020 19:00 (30m) DAIOS

Mobile marketing (SMS, Viber, Whatapp)

Lecture
Tuesday 07 July 2020 19:30 (30m) DAIOS

Mailchimp e-mail newsletter platform

Tutorial
Tuesday 07 July 2020 20:00 (30m) DAIOS

Apifon SMS & Viber messaging platform

Tutorial
Tuesday 07 July 2020 20:30 (30m) DAIOS

Chatbots marketing

Lecture
Tuesday 07 July 2020 21:00 (30m) DAIOS

Chat Fuel chatbot

Tutorial
Tuesday 07 July 2020 21:30 (30m) DAIOS

Monitoring

Google analytics fundamentals, case studies

Tutorial
Wednesday 08 July 2020 18:00 (3h) DAIOS

Facebook insights & analytics

Tutorial
Wednesday 08 July 2020 21:00 (1h) DAIOS

Reporting

Reporting with Google Data Studio

Tutorial
Monday 13 July 2020 18:00 (30m) CR 1 - ROOM

Reporting with Report Garden

Tutorial
Monday 13 July 2020 18:30 (30m) CR 1 - ROOM

Reporting with Hootsuite

Tutorial
Monday 13 July 2020 19:00 (1h) CR 1 - ROOM

Reporting with Google Analytics custom dashboards

Tutorial
Monday 13 July 2020 20:00 (1h) CR 1 - ROOM

Running a monitoring agency (strategy & services)

Lecture
Monday 13 July 2020 21:00 (1h) CR 1 - ROOM

Monitoring & Reporting Workshop

Generate a digital & social media report

Team Exercise
Tuesday 14 July 2020 18:00 (2h) READING ROOM

Present your digital & social media report

Presentation
Tuesday 14 July 2020 20:00 (2h) CR 1 - ROOM

Growth Hacking

Growth hacking methodology & mindset to generate traction & growth

Lecture
Monday 20 July 2020 18:00 (2h) CR 1 - ROOM

Performance Marketing

Performance marketing methodology & mindset to generate sales & revenue

Lecture
Monday 20 July 2020 20:00 (1h) CR 1 - ROOM

Funnel optimization for better conversions and R.O.A.S.

Lecture
Monday 20 July 2020 21:00 (1h) CR 1 - ROOM

Strategy

Strategy, plan & budget

Lecture
Tuesday 21 July 2020 18:00 (3h) CR 1 - ROOM

Digital roles & team

Team Exercise
Tuesday 21 July 2020 21:00 (1h) CR 1 - ROOM

Strategy Full Day Workshop

Draft a complete digital & social media strategy

Team Exercise
Saturday 25 July 2020 10:00 (6h) DAIOS

Present your digital & social media strategy

Presentation
Saturday 25 July 2020 16:00 (2h) DAIOS

Services

Finding a digital & social media marketing job

Lecture
Monday 27 July 2020 18:00 (1h) DAIOS

Working with digital & social media marketing agencies

Lecture
Monday 27 July 2020 19:00 (1h) DAIOS

Running a digital & social media marketing agency (strategy & services)

Lecture
Monday 27 July 2020 20:00 (1h) DAIOS

Course summary & epilogue

Lecture
Monday 27 July 2020 21:00 (1h) DAIOS

Exams & Graduation

Final exams

Final Exam
Tuesday 28 July 2020 18:00 (2h) MACEDONIA PALACE (HALL 179)

Graduation ceremony

Networking event
Tuesday 28 July 2020 20:00 (2h) MACEDONIA PALACE (HALL 179)

The instructors

Apostolis Aivalis

Apostolis Aivalis

Managing Partner, AIVAL.COM.

George Arapogiannis

George Arapogiannis

Managing Director, Human Minds.

Alex Charalampidis

Alex Charalampidis

Managing Director, Monks.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Alexandra Karasaridou

Alexandra Karasaridou

Marketing & Business Development Director, Horeca Market.

Dominikos Pritis

Dominikos Pritis

Founder-Editorial Director , techingreek.com.

Nikos Siamakis

Nikos Siamakis

Managing Partner, Siamakis Lawyers.

Stefanos Sklavenitis

Stefanos Sklavenitis

Head of Digital , Flipside.

Omiros Tsapalos

Omiros Tsapalos

Strategy and Communication Consultant , Strategycom.

Lazaros Tzanetos

Lazaros Tzanetos

Business Development Director, Apifon.

Georgia Zacharaki

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD.

Nikos  Zakakis

Nikos Zakakis

eBusiness Strategist , Isometrik.

Testimonials

People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Location & venue

Music Concert Hall of Thessaloniki

25 Martiou & Paralia, 54646, Thessaloniki, Greece


Training hall: Conference Room 1 (CR1), Ground floor

Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Hotel Daios Luxury Living

Leof. Nikis 59, Thessaloniki 546 22, Thessaloniki


Training takes place in: Hall: 1st floor meeting room

Directions: Daios Luxury living Hotel is in 500 meters distance from Aristotelous Square and you can get the Bus No 78. Get detailed directions here.

Hotel Makedonia Palace

2. M. Alexandrou Av, 546 40, Thessaloniki, Greece


Training hall: Hall 179, Ground floor

Directions to Macedonia Palace Hotel: By bus: The "Faliro" bus stop of the 8 bus line is less than 150 meters from the hotel. Get detailed directions here.

Frequent questions & answers

Coronavirus disease (covid-19) outbreak status

What will happen if we are not allowed to attend in a class? Do classes get canceled?

In case of any health lock-down or emergency, we offer our training in an online virtual class via live webinar. Training takes place the same day & hour as scheduled. A virtual class allows all participants to attend lectures, collaborate with other students and share video/audio. In a virtual class any participant can:

  • Raise hand and ask questions
  • Talk to everybody and listen others talking (2way audio)
  • Share video or watch other's videos (2way video)
  • Give a presentation or share screen (2way sharing)
  • Form teams and collaborate with others on team exercises

Example: A virtual class (live webinar):

knowcrunch-live-webinar.png

Example: A virtual class (live webinar):

knowcrunhc-webinar-example.jpg

Before enrolling

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Who is this course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class courses & some e-learning courses and can be offered when you pay by credit card. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course.

Can I cancel anytime? Do I get a refund if I do?

Cancellations

You can cancel anytime before the course kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new topics that need to be part of our syllabus we just do it.

We update our training presentations & bonus material daily! We never keep old stuff in our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos monthly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Will we participate in team exercises and hands-on strategies?

YES. This is the only course in the market which offers actual hands-on team exercises in real life case studies or briefs for every one of the digital & social media channels. You will form teams and work on the following:

  • Search engine optimization team exercise & presentation
  • Content marketing strategy team exercise & presentation
  • Social media posts strategy team exercise & presentation
  • Advertising strategy team exercise & presentation
  • Monitoring & report team exercise & presentation
  • Full day digital & social media strategy, budget & plan team exercise & presentation

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Exams & certification

Which other optional certifications can I apply for after successful completion?

This course gives you a solid background in all required digital & social media fundamentals. It allows you to optionally pursue much more important international certifications. Some examples:

  • The Facebook online certification and qualify as a 'Facebook Certified Professional' (fee: $150).
  • The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified' (fee: $600).
  • The Google ads fundamentals exam & certification and qualify as a 'Google Qualified Professional' (free).

Only the very best training courses that meet stringent requirements can prepare you to pursue more qualifications and our course offers more than enough to achieve all these exams.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Do I get a diploma?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Students who don't pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

Learning skills & outcome

Is there an active community or alumni I can participate in?

YES. The biggest active community in the country!

Our alumni community

All graduates of our events automatically become members of our alumni enjoying many benefits such as:

  • Special tickets for alumni to all of our events
  • Special discounts & offers from all of our partners for more certifications or master degrees
  • Personal recommendations from our instructors upon request
  • Free entrance to some special education events

Our Facebook Group community

All graduates of our events can be part of a wonderful Facebook community of Greek Digital & Social Media Specialists & Executives, where we are offering support for any question you may have and posting job positions daily!

Our networking events

You will participate in free-to-access events to mix and match with other professionals, agencies and brands.

Which are the digital marketing positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

Strategy & Sales positions

  • Digital & Social Media Head 
  • Digital & Social Media PR Manager/Consultant 
  • Digital & Social Media Marketing Manager/Consultant 
  • Digital & Social Media Sales Manager/Consultant

Operational positions

  • E-Commerce & E-shop Manager/Consultant
  • Content Marketing Manager/Freelancer
  • Social Media Marketing Manager/Freelancer
  • Search Engine Optimization Manager/Consultant
  • Google Advertising (SEM) Manager/Consultant 
  • Facebook Advertising Manager/Consultant 
  • Twitter Advertising Manager/Consultant 
  • LinkedIn Advertising Manager/Consultant 
  • Premium Display Advertising Manager/Consultant/Planner/Buyer 
  • Affiliate Advertising Manager/Consultant/Planner/Buyer
  • Messaging & Automation (mobile & email) Manager/Consultant 
  • Growth Hacker
  • Performance Marketing Manager/Consultant 
  • Monitoring & Analytics Manager/Consultant 
  • Social Media Insights & Analytics Manager/Consultant 

Academic positions

  • Digital & Social Media Trainer/Instructor

What skils do I gain after completing this digital marketing course?

After successfully completing this course you will be able to:

Overall knowledge
  • Understand the web & social media consumer behaviours & decisions
  • Compare and leverage all digital & social media channels & tools in your work
Plan & form any strategy
  • Draft digital & social media strategies & action plans with a detailed budget (SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy, complete digital & social media strategy)
  • Include digital & social media campaigns & tools into your communication & media mix
Implement anything
  • Find, evaluate and manage digital & social media service providers & partners
  • Execute your strategies through a project structure, with milestones, deliverables and KPIs
  • Increase conversions, generate more sales
  • Reduce your expenses and budget spending
  • Hire digital & social media executives and understand their terminology and skills
Measure & evaluate results
  • Monitor & optimize the impact of your digital performance and effectiveness
  • Report all your digital & social media results, activities and KPIs
Offer & sell services to others
  • Start selling digital & social media services to your clients as a freelance professional
  • Include digital & social media services in your business & revenue model for your company

This course is not just about 'understanding' and it is not just a 'fast track'. It is about being able to implement and thrive in your market.

Available tickets

Alumni €1250

  • Price available only for our graduates.
3 installments for credit cards

Special €1350

  • Unemployed
  • Students
  • Groups of 2+
3 installments for credit cards

Regular €1750

  • All other applicants
3 instalments for credit cards