This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & KPIs. Inspired by the top universities and driven by the latest updates in digital & social media marketing industry.

Learn & practice in a class

This course takes place in a class in Thessaloniki, Greece. Students attend lectures & live tutorials and collaborate with others on exercises & presentations.

Attend from home during coronavirus quarantine

During the coronavirus pandemic, our training takes place in a virtual class via live webinar. The scheduled days & hours, instructors, training material and team exercises remain the same. The quality of the course is always excellent. Students can attend lectures & live tutorials and collaborate with others on exercises & presentations. We will return in class in Thessaloniki right after the quarantine is over.

Enroll to this course and get free access to our e-learning!

If you enroll to our course you get for free our E-Learning Masterclass in Digital & Social Media Marketing. This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors.

Start working immediately

Complete the seminar faster than others, save your budget and boost your speed to market. This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services.

Award winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World in 2016, 2017, 2018.

Industry recognized credentials

Organizations are assured of the quality of this training because it has a long track record as a catalyst for change, a great reputation and is trusted by thousands of top agencies, brands and corporations.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

19h52 lessons

The backlinks

LECTURE

Mon 25 May 2020

15:00 - 19:00

DAIOS

Zakakis Nikos

The advertising strategy & media plan

LECTURE

22:25 - 22:25

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Tue 05 May 2020

18:00 - 19:00

CR 1 - ROOM

Siamakis Nikos
How to protect your copyright and respect copyright of others

LECTURE

Mon 18 May 2020

15:00 - 16:00

CR 1 - ROOM

Siamakis Nikos

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Mon 11 May 2020

15:00 - 16:00

CR 1 - ROOM

Dimitriadis Dimitris
LinkedIn page & community building

PLATFORM DEMONSTRATION

Tue 12 May 2020

17:00 - 19:00

CR 1 - ROOM

Sklavenitis Stefanos
YouTube channel & community building

PLATFORM DEMONSTRATION

Wed 13 May 2020

16:00 - 17:00

CR 1 - ROOM

Dimitriadis Dimitris
Google Business Profile & community building

PLATFORM DEMONSTRATION

Wed 13 May 2020

17:00 - 17:30

CR 1 - ROOM

Dimitriadis Dimitris
Pinterest account & community building

PLATFORM DEMONSTRATION

Wed 13 May 2020

17:30 - 18:00

CR 1 - ROOM

Dimitriadis Dimitris
LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Wed 13 May 2020

18:00 - 18:30

CR 1 - ROOM

Dimitriadis Dimitris

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Tue 19 May 2020

15:00 - 17:00

CR 1 - ROOM

Aivalis Tolis
Content distribution

LECTURE

Tue 19 May 2020

18:00 - 19:00

CR 1 - ROOM

Aivalis Tolis

The social media marketing

LECTURE

Mon 01 Jun 2020

15:00 - 16:00

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media live listening & marketing

LECTURE

Mon 01 Jun 2020

16:00 - 18:00

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media customer care

LECTURE

Mon 01 Jun 2020

18:00 - 19:00

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media posting

LECTURE

Tue 02 Jun 2020

15:00 - 15:30

CR 1 - ROOM

Dimitrakopoulou Katerina
Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Tue 02 Jun 2020

15:30 - 16:00

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media engagement

LECTURE

Tue 02 Jun 2020

16:00 - 17:00

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media accounts & followers

LECTURE

Tue 02 Jun 2020

17:00 - 17:30

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media crisis management

LECTURE

Tue 02 Jun 2020

18:00 - 19:00

CR 1 - ROOM

Dimitrakopoulou Katerina

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Tue 16 Jun 2020

18:00 - 19:00

CR 1 - ROOM

Arapogiannis George
Premium advertising campaigns

LECTURE

Mon 22 Jun 2020

15:00 - 18:00

DAIOS

Charalampidis Alex
LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Tue 23 Jun 2020

18:00 - 19:00

DAIOS

Charalampidis Alex
X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Tue 30 Jun 2020

18:00 - 19:00

CR 1 - ROOM

Arapogiannis George

Email & mobile marketing audience & automations

LECTURE

Tue 07 Jul 2020

15:00 - 16:00

DAIOS

E-mail marketing campaigns

LECTURE

Tue 07 Jul 2020

16:00 - 16:30

DAIOS

Mobile marketing campaigns (SMS, Viber)

LECTURE

Tue 07 Jul 2020

16:30 - 17:00

DAIOS

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Tue 07 Jul 2020

17:00 - 17:30

DAIOS

Digital marketing professionals & how to get a job

LECTURE

Mon 27 Jul 2020

17:00 - 18:00

DAIOS

Aivalis Tolis

Students registration & meeting with instructors

NETWORKING

Mon 04 May 2020

14:00 - 15:00

Cafeteria

Aivalis Tolis

Digital marketing tactics overview

LECTURE

Mon 04 May 2020

16:00 - 17:00

CR 1 - ROOM

Aivalis Tolis
The customer, the journey & the funnel

LECTURE

Mon 04 May 2020

17:00 - 18:00

CR 1 - ROOM

Aivalis Tolis
Marketing mix overview

LECTURE

Mon 04 May 2020

18:00 - 19:00

CR 1 - ROOM

Aivalis Tolis

Prepare a content marketing strategy

EXERCISE (TEAM)

Wed 20 May 2020

15:00 - 17:00

READING ROOM

Aivalis Tolis
Present your content marketing strategy

PRESENTATION (TEAM)

Wed 20 May 2020

17:00 - 19:00

CR 1 - ROOM

Aivalis Tolis

The search engine optimization strategy

LECTURE

Tue 26 May 2020

15:00 - 17:00

DAIOS

Zakakis Nikos
Onsite/page content optimization

LECTURE

Tue 26 May 2020

17:00 - 18:00

DAIOS

Zakakis Nikos
Onsite/page technical optimization

LECTURE

Tue 26 May 2020

18:00 - 19:00

DAIOS

Zakakis Nikos

Check a website and generate a report

EXERCISE (TEAM)

Wed 27 May 2020

15:00 - 17:00

DAIOS

Zakakis Nikos
Present the report and suggestions

PRESENTATION (TEAM)

Wed 27 May 2020

17:00 - 19:00

DAIOS

Zakakis Nikos

Prepare different social media posts for a brand

EXERCISE (TEAM)

Wed 03 Jun 2020

15:00 - 17:00

READING ROOM

Dimitrakopoulou Katerina
Present the social media posts

PRESENTATION (TEAM)

Wed 03 Jun 2020

17:00 - 19:00

CR 1 - ROOM

Dimitrakopoulou Katerina

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Wed 01 Jul 2020

15:00 - 17:00

DAIOS

Arapogiannis George
Present your digital media plan

PRESENTATION (TEAM)

Wed 01 Jul 2020

17:00 - 19:00

DAIOS

Arapogiannis George

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 08 Jul 2020

15:00 - 18:00

DAIOS

Elpidis Yannis
Exploring retention & advertising

PLATFORM DEMONSTRATION

Wed 08 Jul 2020

18:00 - 19:00

DAIOS

Elpidis Yannis

Generate a digital marketing report

EXERCISE (TEAM)

Tue 14 Jul 2020

15:00 - 17:00

READING ROOM

Karasaridou Alexandra
Present your digital marketing report

PRESENTATION (TEAM)

Tue 14 Jul 2020

17:00 - 19:00

CR 1 - ROOM

Karasaridou Alexandra

Course summary & epilogue

LECTURE

Mon 27 Jul 2020

18:00 - 19:00

DAIOS

Aivalis Tolis

Final exams

EXAM

Tue 28 Jul 2020

15:00 - 17:00

MACEDONIA PALACE (HALL 179)

Aivalis Tolis

Professional Diploma

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ασκήσεις και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed