KnowCrunch

This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & KPIs. Inspired by the top universities and driven by the latest updates in digital & social media marketing industry.

Learn & practice in a class

This course takes place in a class in Thessaloniki, Greece. Students attend lectures & live tutorials and collaborate with others on exercises & presentations.

Attend from home during coronavirus quarantine

During the coronavirus pandemic, our training takes place in a virtual class via live webinar. The scheduled days & hours, instructors, training material and team exercises remain the same. The quality of the course is always excellent. Students can attend lectures & live tutorials and collaborate with others on exercises & presentations. We will return in class in Thessaloniki right after the quarantine is over.

Enroll to this course and get free access to our e-learning!

If you enroll to our course you get for free our E-Learning Masterclass in Digital & Social Media Marketing. This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors.

Start working immediately

Complete the seminar faster than others, save your budget and boost your speed to market. This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services.

Award winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World in 2016, 2017, 2018.

Industry recognized credentials

Organizations are assured of the quality of this training because it has a long track record as a catalyst for change, a great reputation and is trusted by thousands of top agencies, brands and corporations.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

19h•52 lessons

    1. The backlinks — 25-05-2020, 2020-05-25T15:00:00.000000Z – 2020-05-25T19:00:00.000000Z, DAIOS

    Instructor: Zakakis Nikos

    1. The advertising strategy & media plan — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z

        1. How to prepare data, cookies privacy and terms, conditions for your websites — 05-05-2020, 2020-05-05T18:00:00.000000Z – 2020-05-05T19:00:00.000000Z, CR 1 - ROOM
        2. How to protect your copyright and respect copyright of others — 18-05-2020, 2020-05-18T15:00:00.000000Z – 2020-05-18T16:00:00.000000Z, CR 1 - ROOM

        Instructor: Siamakis Nikos

            1. Facebook & Instagram community building — 11-05-2020, 2020-05-11T15:00:00.000000Z – 2020-05-11T16:00:00.000000Z, CR 1 - ROOM
            2. LinkedIn page & community building — 12-05-2020, 2020-05-12T17:00:00.000000Z – 2020-05-12T19:00:00.000000Z, CR 1 - ROOM
            3. YouTube channel & community building — 13-05-2020, 2020-05-13T16:00:00.000000Z – 2020-05-13T17:00:00.000000Z, CR 1 - ROOM
            4. Google Business Profile & community building — 13-05-2020, 2020-05-13T17:00:00.000000Z – 2020-05-13T17:30:00.000000Z, CR 1 - ROOM
            5. Pinterest account & community building — 13-05-2020, 2020-05-13T17:30:00.000000Z – 2020-05-13T18:00:00.000000Z, CR 1 - ROOM
            6. LinkedIn personal profile & community building — 13-05-2020, 2020-05-13T18:00:00.000000Z – 2020-05-13T18:30:00.000000Z, CR 1 - ROOM

            Instructors: Dimitriadis Dimitris, Sklavenitis Stefanos

            1. Content promotion — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z
            2. Content marketing monitoring & evaluation — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z
            3. Content production — 19-05-2020, 2020-05-19T15:00:00.000000Z – 2020-05-19T17:00:00.000000Z, CR 1 - ROOM
            4. Content distribution — 19-05-2020, 2020-05-19T18:00:00.000000Z – 2020-05-19T19:00:00.000000Z, CR 1 - ROOM

            Instructor: Aivalis Tolis

              1. The social media marketing — 01-06-2020, 2020-06-01T15:00:00.000000Z – 2020-06-01T16:00:00.000000Z, CR 1 - ROOM
              2. Social media live listening & marketing — 01-06-2020, 2020-06-01T16:00:00.000000Z – 2020-06-01T18:00:00.000000Z, CR 1 - ROOM
              3. Social media customer care — 01-06-2020, 2020-06-01T18:00:00.000000Z – 2020-06-01T19:00:00.000000Z, CR 1 - ROOM
              4. Social media posting — 02-06-2020, 2020-06-02T15:00:00.000000Z – 2020-06-02T15:30:00.000000Z, CR 1 - ROOM
              5. Hootsuite.com mashup tool — 02-06-2020, 2020-06-02T15:30:00.000000Z – 2020-06-02T16:00:00.000000Z, CR 1 - ROOM
              6. Social media engagement — 02-06-2020, 2020-06-02T16:00:00.000000Z – 2020-06-02T17:00:00.000000Z, CR 1 - ROOM
              7. Social media accounts & followers — 02-06-2020, 2020-06-02T17:00:00.000000Z – 2020-06-02T17:30:00.000000Z, CR 1 - ROOM
              8. Social media crisis management — 02-06-2020, 2020-06-02T18:00:00.000000Z – 2020-06-02T19:00:00.000000Z, CR 1 - ROOM

              Instructor: Dimitrakopoulou Katerina

                1. Meta awareness advertising campaigns — 16-06-2020, 2020-06-16T18:00:00.000000Z – 2020-06-16T19:00:00.000000Z, CR 1 - ROOM
                2. Premium advertising campaigns — 22-06-2020, 2020-06-22T15:00:00.000000Z – 2020-06-22T18:00:00.000000Z, DAIOS
                3. LinkedIn advertising campaigns — 23-06-2020, 2020-06-23T18:00:00.000000Z – 2020-06-23T19:00:00.000000Z, DAIOS
                4. X (Twitter) advertising campaigns — 30-06-2020, 2020-06-30T18:00:00.000000Z – 2020-06-30T19:00:00.000000Z, CR 1 - ROOM

                Instructors: Arapogiannis George, Charalampidis Alex

                  1. Email & mobile marketing audience & automations — 07-07-2020, 2020-07-07T15:00:00.000000Z – 2020-07-07T16:00:00.000000Z, DAIOS
                  2. E-mail marketing campaigns — 07-07-2020, 2020-07-07T16:00:00.000000Z – 2020-07-07T16:30:00.000000Z, DAIOS
                  3. Mobile marketing campaigns (SMS, Viber) — 07-07-2020, 2020-07-07T16:30:00.000000Z – 2020-07-07T17:00:00.000000Z, DAIOS
                  4. Mailchimp.com marketing platform — 07-07-2020, 2020-07-07T17:00:00.000000Z – 2020-07-07T17:30:00.000000Z, DAIOS

                    1. Digital marketing professionals & how to get a job — 27-07-2020, 2020-07-27T17:00:00.000000Z – 2020-07-27T18:00:00.000000Z, DAIOS

                    Instructor: Aivalis Tolis

                        1. Students registration & meeting with instructors — 04-05-2020, 2020-05-04T14:00:00.000000Z – 2020-05-04T15:00:00.000000Z, Cafeteria

                        Instructor: Aivalis Tolis

                        1. Digital marketing tactics overview — 04-05-2020, 2020-05-04T16:00:00.000000Z – 2020-05-04T17:00:00.000000Z, CR 1 - ROOM
                        2. The customer, the journey & the funnel — 04-05-2020, 2020-05-04T17:00:00.000000Z – 2020-05-04T18:00:00.000000Z, CR 1 - ROOM
                        3. Marketing mix overview — 04-05-2020, 2020-05-04T18:00:00.000000Z – 2020-05-04T19:00:00.000000Z, CR 1 - ROOM

                        Instructor: Aivalis Tolis

                        1. Prepare a content marketing strategy — 20-05-2020, 2020-05-20T15:00:00.000000Z – 2020-05-20T17:00:00.000000Z, READING ROOM
                        2. Present your content marketing strategy — 20-05-2020, 2020-05-20T17:00:00.000000Z – 2020-05-20T19:00:00.000000Z, CR 1 - ROOM

                        Instructor: Aivalis Tolis

                        1. The search engine optimization strategy — 26-05-2020, 2020-05-26T15:00:00.000000Z – 2020-05-26T17:00:00.000000Z, DAIOS
                        2. Onsite/page content optimization — 26-05-2020, 2020-05-26T17:00:00.000000Z – 2020-05-26T18:00:00.000000Z, DAIOS
                        3. Onsite/page technical optimization — 26-05-2020, 2020-05-26T18:00:00.000000Z – 2020-05-26T19:00:00.000000Z, DAIOS

                        Instructor: Zakakis Nikos

                        1. Check a website and generate a report — 27-05-2020, 2020-05-27T15:00:00.000000Z – 2020-05-27T17:00:00.000000Z, DAIOS
                        2. Present the report and suggestions — 27-05-2020, 2020-05-27T17:00:00.000000Z – 2020-05-27T19:00:00.000000Z, DAIOS

                        Instructor: Zakakis Nikos

                        1. Prepare different social media posts for a brand — 03-06-2020, 2020-06-03T15:00:00.000000Z – 2020-06-03T17:00:00.000000Z, READING ROOM
                        2. Present the social media posts — 03-06-2020, 2020-06-03T17:00:00.000000Z – 2020-06-03T19:00:00.000000Z, CR 1 - ROOM

                        Instructor: Dimitrakopoulou Katerina

                        1. Plan an advertising campaign for a marketing objective — 01-07-2020, 2020-07-01T15:00:00.000000Z – 2020-07-01T17:00:00.000000Z, DAIOS
                        2. Present your digital media plan — 01-07-2020, 2020-07-01T17:00:00.000000Z – 2020-07-01T19:00:00.000000Z, DAIOS

                        Instructor: Arapogiannis George

                        1. Exploring conversions & funnel — 08-07-2020, 2020-07-08T15:00:00.000000Z – 2020-07-08T18:00:00.000000Z, DAIOS
                        2. Exploring retention & advertising — 08-07-2020, 2020-07-08T18:00:00.000000Z – 2020-07-08T19:00:00.000000Z, DAIOS

                        Instructor: Elpidis Yannis

                        1. Generate a digital marketing report — 14-07-2020, 2020-07-14T15:00:00.000000Z – 2020-07-14T17:00:00.000000Z, READING ROOM
                        2. Present your digital marketing report — 14-07-2020, 2020-07-14T17:00:00.000000Z – 2020-07-14T19:00:00.000000Z, CR 1 - ROOM

                        Instructor: Karasaridou Alexandra

                        1. Course summary & epilogue — 27-07-2020, 2020-07-27T18:00:00.000000Z – 2020-07-27T19:00:00.000000Z, DAIOS

                        Instructor: Aivalis Tolis

                        1. Final exams — 28-07-2020, 2020-07-28T15:00:00.000000Z – 2020-07-28T17:00:00.000000Z, MACEDONIA PALACE (HALL 179)

                        Instructor: Aivalis Tolis

                                Professional Diploma

                                Brands we trained

                                Sissy Christidou logo greyscale
                                Kir-Yanni logo greyscale.
                                Naftemporiki.gr greyscale logo
                                Lavart logo
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                                Unboxholics logo greyscale.
                                IKEA logo greyscale.
                                Touchpoint strategies greyscale logo.
                                P&G logo greyscale.
                                Queen greyscale logo.
                                Intersport logo
                                Globalsat logo greyscale.
                                Ant1 greyscale logo.
                                Enel logo greyscale.
                                ethelon logo greyscale
                                Shape.gr logo greyscale.
                                Plaisio greyscale logo.
                                Ikea greyscale logo.
                                Newsit.gr logo greyscale.
                                Mindshare greyscale logo

                                Frequently asked questions

                                Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

                                Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

                                Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

                                Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ομαδικές εργασίες και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

                                Course completed