Masterclass in Facebook & Instagram Advertising

Video-on-demand e-learning course

Advanced Facebook & Instagram advertising course!

An advanced professional course on Facebook ad manager, tags, audiences and all different advertising campaigns & objectives. This course offers thorough step-by-step tutorials on how the new Facebook ad manager works.

Course learning outcomes

After completing this course:

  • You will be able to fully understand all Facebook's advertising campaigns.
  • You will have the ability to setup, manage & optimize different ad objectives.
  • You will be able to identify problems, evaluate strategies, and develop solutions for your campaigns.
  • You will demonstrate the ability to evaluate Facebook campaign results of any kind.
  • You will be able to to create cohesive, persuasive ad creatives for different channels & placements.
  • You will be ready to integrate and apply Facebook advertising strategies and propose a complete media plan.

23 hours video learning & practice

Study and learn from the comfort of your home with video-on-demand learning. Watch video lessons on demand. Start and stop anytime you want, any hour of the day.

6 months access to videos & files

Get all the time you need to watch and review our training many times. Complete faster than others and boost your speed to market.

Our awards

'Best Digital Marketing Education' in Greece, Social Media World Awards.

'Best Digital Marketing E-learning Course' in Greece, Education Leaders Awards.

  • 6 months access to videos & files

  • Watch anytime from desktop or mobile

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

  • 23 hours of videos, 2 hours of exercise

  • No exams

  • 34 students also took this course

Syllabus Manager

Tolis Aivalis

The benefits of enrolling in Facebook & Instagram advertising course

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

VIDEO ON DEMAND

Access for 6 months

ACCESS TO INSTRUCTORS

Talk and interact with instructors on a Facebook group or during live Q&As

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

Step-by-step topics about Facebook & Instagram campaigns

About this Facebook Advertising Course

Facebook advertising masterclass - Introduction

Lecture

Digital Advertising Campaigns Fundamentals

Things to do in advertising platforms

Lecture

The digital advertising campaigns fundamentals

Lecture

Campaigns fundamentals - The different ad platforms

Lecture

Campaigns fundamentals - Ad accounts or ad managers

Lecture

Campaigns fundamentals - Working with others

Lecture

Campaigns fundamentals - Tags/pixels of ad accounts

Lecture

Campaigns fundamentals - Events of tags/pixels

Lecture

Campaigns fundamentals - Setup & installment of your tags/pixels & events

Lecture

Campaigns fundamentals - Monitoring tags/pixels & events

Lecture

Campaigns fundamentals - Tags/pixels & cookies

Lecture

Campaigns fundamentals - Media spending budget

Lecture

Campaigns fundamentals - Real time auction & bidding

Lecture

Campaigns fundamentals - Target audiences

Lecture

Campaigns fundamentals - Audiences from tags

Lecture

Campaigns fundamentals - Custom audiences

Lecture

Campaigns fundamentals - Audiences from data lists

Lecture

Campaigns fundamentals - Audiences from social media interactions

Lecture

Campaigns fundamentals - Lookalike audiences

Lecture

Campaigns fundamentals - Audiences for remarketing

Lecture

Campaigns fundamentals - Audiences combinations

Lecture

Campaigns fundamentals - Ad objectives

Lecture

Campaigns fundamentals - Brand awareness ad campaigns

Lecture

Campaigns fundamentals - Traffic ad campaigns

Lecture

Campaigns fundamentals - Conversions ad campaigns

Lecture

Campaigns fundamentals - Ad campaigns combinations

Lecture

Campaigns fundamentals - Ad creatives

Lecture

Campaigns fundamentals - UTMs of ad creatives

Lecture

Campaigns fundamentals - Brand awareness campaigns metrics

Lecture

Campaigns fundamentals - Traffic/visits campaigns metrics

Lecture

Campaigns fundamentals - Conversions campaigns metrics

Lecture

Campaigns fundamentals - Return on ad spend

Lecture

Campaigns fundamentals - Customer acquisition cost

Lecture

Campaigns fundamentals - Customer lifetime value

Lecture

Campaigns fundamentals - Summary

Lecture

Facebook Business Manager

Facebook Business Manager

Lecture

Facebook Business Manager - Why agencies need it

Lecture

Facebook Business Manager - Why brands need it

Lecture

Facebook Business Manager - When freelancers need it

Lecture

Facebook Business Manager - Create

Tutorial

Facebook Business Manager - Access

Tutorial

Facebook Business Manager - Info

Tutorial

Facebook Business Manager - Users

Tutorial

Facebook Business Manager - Partners

Tutorial

Facebook Business Manager - Pages

Tutorial

Facebook Business Manager - Ad accounts

Tutorial

Facebook Business Manager - Instagram

Tutorial

Facebook Business Manager - Commerce

Tutorial

Facebook Business Manager - Pixels/Tags

Tutorial

Facebook Business Manager - Catalogues

Tutorial

Facebook Business Manager - Brand safety

Tutorial

Facebook Business Manager - Payments

Tutorial

Facebook Business Manager - Agency checklist

Tutorial

Facebook Business Manager - Brand checklist

Tutorial

Facebook Business Manager - Problems & solutions

Tutorial

Facebook Business Manager - Summary

Tutorial

Google Tag Manager

Google tag manager

Lecture

Google tag manager - Dashboard

Lecture

Google tag manager - Create tag

Lecture

Google tag manager - Submit tag(s)

Lecture

Facebook Advertising Manager

How to use Facebook & Instagram ads & ad manager

Lecture

Facebook ad account & ad manager

Lecture

Facebook ad manager vs Facebook business manager

Lecture

Facebook ad manager - Access

Tutorial

Facebook ad manager - Overview

Tutorial

Facebook ad manager - Campaigns fundamentals

Tutorial

Facebook ad manager - Settings

Tutorial

Facebook ad manager - Users & roles

Tutorial

Facebook ad manager - Running ads for others

Tutorial

Facebook ad manager - Brand safety

Tutorial

Facebook ad manager - Media library

Tutorial

How to create a Facebook ads tag/pixel

Tutorial

Facebook tag - Install tag on your website

Tutorial

Facebook tag - Create & install tag events

Tutorial

How to manage Facebook & Instagram ads audiences

Lecture

Facebook custom audiences - From website visitors

Tutorial

Facebook custom audiences - From website visitors of specific webpages

Tutorial

Facebook custom audiences - From website visitors with specific time spent

Tutorial

Facebook custom audiences - From website visitors with specific tag event

Tutorial

Facebook custom audiences - From customer lists

Tutorial

Facebook custom audiences - From Videos

Tutorial

Facebook custom audiences - From Instagram

Tutorial

Facebook custom audiences - From Facebook Page

Tutorial

Facebook custom audiences - From Facebook Page Events

Tutorial

Facebook lookalike audiences

Tutorial

Facebook saved audiences

Tutorial

Facebook audience insights

Tutorial

Facebook audiences - Summary

Tutorial

The Facebook ad creatives & Creative Hub

Lecture

Facebook ads - placements

Lecture

Facebook ads - Creative Hub overview

Tutorial

Facebook ads - Create mockup in Creative Hub

Tutorial

Facebook ads - Edit mockup in Creative Hub

Tutorial

Facebook ads - Creative Hub summary

Tutorial

Facebook ads - Instant mobile experience

Tutorial

Facebook ads - What is prohibited (policies)

Tutorial

Facebook ads - What could be limited (policies)

Tutorial

Facebook ads - Ad account quality center

Tutorial

Facebook Advertising Awareness Campaigns

How to run awareness campaigns on Facebook & Instagram

Lecture

Facebook awareness campaigns - Create

Tutorial

Facebook awareness campaigns - Campaign settings

Tutorial

Facebook awareness campaigns - Ad set settings

Tutorial

Facebook awareness campaigns - Budget & schedule

Tutorial

Facebook awareness campaigns - Audience

Tutorial

Facebook awareness campaigns - Placements

Tutorial

Facebook awareness campaigns - Optimization & delivery

Tutorial

Facebook awareness campaigns - Estimated results

Tutorial

Facebook awareness campaigns - Calculating C.P.M.

Tutorial

Facebook awareness campaigns - Ad creatives

Tutorial

Facebook awareness campaigns - Dynamic ad creatives

Tutorial

Facebook awareness campaigns - Videos & slideshows

Tutorial

Facebook awareness campaigns - Summary

Tutorial

Facebook Advertising Reach Campaigns

How to run reach campaigns on Facebook & Instagram

Lecture

Facebook reach campaigns - Create & settings

Tutorial

Facebook reach campaigns - Optimization & delivery

Tutorial

Facebook Advertising Traffic Campaigns

How to run traffic campaigns on Facebook & Instagram

Lecture

Facebook traffic campaigns - Create & settings

Tutorial

Facebook traffic campaigns - Traffic destinations

Tutorial

Facebook traffic campaigns - Create an offer

Tutorial

Facebook traffic campaigns - Optimization & delivery

Tutorial

Facebook traffic campaigns - Estimated results

Tutorial

Facebook traffic campaigns - Ad creatives

Tutorial

Facebook Advertising Post Engagement Campaigns

How to run Facebook & Instagram post enagagement campaigns

Lecture

Facebook post campaigns - Create & settings

Tutorial

Facebook post campaigns - Optimization & delivery

Tutorial

Facebook post campaigns - Estimated results

Tutorial

Facebook post campaigns - Ad creatives (post)

Tutorial

Facebook Advertising Likes Campaigns

How to run Facebook Page likes campaigns

Lecture

Facebook Page likes campaigns - Create & settings

Tutorial

Facebook Page likes campaigns - Optimization & delivery

Tutorial

Facebook Page likes campaigns - Estimated results

Tutorial

Facebook Page likes campaigns - Ad creatives

Tutorial

Facebook Advertising Events Responses Campaigns

How to run Events responses campaigns on Facebook

Lecture

Facebook Event responses campaigns - Create & settings

Tutorial

Facebook Event responses campaigns - Optimization & delivery

Tutorial

Facebook Event responses campaigns - Estimated results

Tutorial

Facebook Event responses campaigns - Ad creatives (Event)

Tutorial

Facebook Advertising Video Campaigns

How to run video views campaigns on Facebook & Instagram

Lecture

Facebook video views campaigns - Create & settings

Tutorial

Facebook video views campaigns - Optimization & delivery

Tutorial

Facebook video views campaigns - Estimated results

Tutorial

Facebook video views campaigns - Ad creative (video)

Tutorial

Facebook Advertising Lead Generation Campaigns

How to run leads generation campaigns on Facebook & Instagram

Lecture

Facebook leads campaigns - Create & settings

Tutorial

Facebook leads campaigns - Optimization & delivery

Tutorial

Facebook leads campaigns - Estimated results

Tutorial

Facebook leads campaigns - Ad creatives (leads)

Tutorial

Facebook leads campaigns - Data collection & G.D.P.R.

Lecture

Facebook leads campaigns - Collecting your leads

Tutorial

Facebook Advertising Messages Campaigns

How to run messages campaigns on Facebook & Instagram

Lecture

Facebook messages campaigns - Create & settings

Tutorial

Facebook messages campaigns - Optimization & delivery

Tutorial

Facebook messages campaigns - Estimated results

Tutorial

Facebook messages campaigns - Instagram direct messages

Tutorial

Facebook messages campaigns - Sponsored messages

Tutorial

Facebook messages campaigns - Start conversations

Tutorial

Facebook messages campaigns - Generate leads

Tutorial

Facebook messages campaigns - Summary

Tutorial

Facebook Advertising Conversions Campaigns

How to run conversions campaigns on Facebook & Instagram

Lecture

Facebook conversions campaigns - Create & settings

Tutorial

Facebook conversions campaigns - Optimization & delivery

Tutorial

Facebook conversions campaigns - Attribution settings

Tutorial

Facebook conversions campaigns - Estimated results

Tutorial

Facebook conversions campaigns - Summary

Tutorial

Facebook Advertising Product Catalogue Sales Campaigns

Facebook E-commerce

Lecture

Facebook E-commerce - What it is

Lecture

Facebook E-commerce - Activate a shop

Tutorial

Facebook E-commerce - Shop with checkout on website

Tutorial

Facebook E-commerce - Shop with checkout on Facebook & Instagram

Tutorial

Facebook E-commerce - Shop with checkout on Messenger

Tutorial

Facebook E-commerce - Shop with checkout on Shopify

Tutorial

Facebook E-commerce - Add products to shop manually

Tutorial

Facebook E-commerce - Add products to shop from data sources

Tutorial

Facebook E-commerce - Add products to shop from pixel/tag

Tutorial

Facebook E-commerce - Shop catalogue

Tutorial

Facebook E-commerce - Shop layouts

Tutorial

Facebook E-commerce - Shop ads

Tutorial

Facebook E-commerce - Shop insights

Tutorial

Facebook E-commerce - Summary

Tutorial

How to run product catalogue sales campaigns on Facebook & Instagram

Lecture

Facebook catalogue campaigns - Create & settings

Tutorial

Facebook catalogue campaigns - Target audience

Tutorial

Facebook catalogue campaigns - Optimization & delivery

Tutorial

Facebook catalogue campaigns - Estimated results

Tutorial

Facebook catalogue campaigns - Ad creatives

Tutorial

Facebook catalogue campaigns - Ad creatives with carousel

Tutorial

Facebook catalogue campaigns - Ad creatives with collections

Tutorial

Facebook catalogue campaigns - Ad creatives dynamic

Tutorial

Facebook Advertising Mobile App Installs Campaigns

How to run mobile app install campaigns on Facebook & Instagram

Lecture

Facebook app install campaigns - Create & settings

Tutorial

Facebook app install campaigns - Optimization & delivery

Tutorial

Facebook app install campaigns - Estimated results

Tutorial

Facebook app install campaigns - Ad creatives (app)

Tutorial

Facebook app install campaigns - Automated app ads

Tutorial

Facebook Advertising Store Traffic Campaigns

Facebook Store Locations - What it is

Lecture

Facebook Store Locations - Who needs it

Lecture

Facebook Store Locations - Create locations

Tutorial

Facebook Store Locations - Manage stores

Tutorial

Facebook Store Locations - Manage store issues

Tutorial

Facebook Store Locations - Manage store sets

Tutorial

Facebook Store Locations - Manage dynamic addresses

Tutorial

How to run store traffic campaigns on Facebook & Instagram

Lecture

Facebook store traffic campaigns - Create & settings

Tutorial

Facebook store traffic campaigns - Optimization & delivery

Tutorial

Facebook store traffic campaigns - Estimated results

Tutorial

Facebook store traffic campaigns - Ad creatives

Tutorial

Facebook Advertising Remarketing Campaigns

How to run remarketing campaigns on Facebook & Instagram

Lecture

Facebook remarketing campaigns - The strategy

Lecture

Facebook remarketing campaigns - Create remarketing campaigns

Tutorial

Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Tutorial

Facebook Advertising Campaigns Management & Optimization

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture

Facebook campaigns management - Editing ad campaigns

Tutorial

Facebook campaigns management - Adding new ad sets

Tutorial

Facebook campaigns management - Editing & optimizing ad sets

Tutorial

Facebook campaigns management - Adding ad creatives

Tutorial

Facebook campaigns management - Editing & optimizing ad creatives

Tutorial

Facebook campaigns management - Dashboard insights

Tutorial

Facebook campaigns management - Creatives reporting

Tutorial

Facebook campaigns management - Experiments - A/B testing

Tutorial

Facebook campaigns management - Experiments - Survey

Tutorial

Facebook campaigns management - Budget optimization

Tutorial

Facebook campaigns management - Automated rules

Tutorial

Facebook campaigns management - Ads reporting

Tutorial

Facebook campaigns management - Summary

Tutorial

The reach & frequency Facebook & Instagram campaigns

Tutorial

Facebook reach & frequency campaigns - Ad set settings

Tutorial

Facebook reach & frequency campaigns - Estimates & reserve

Tutorial

Facebook reach & frequency campaigns - Ad creatives

Tutorial

Digital Advertising Strategy & Media Plan

How to form an advertising strategy & media plan

Lecture

Advertising strategy - Researching target audience

Lecture

Advertising strategy - Deciding ad objectives

Lecture

Advertising strategy - Checking media channels

Lecture

Advertising strategy - Creating a media plan

Lecture

Advertising strategy - Organizing ad creatives

Lecture

Advertising strategy - Calculating total budget

Lecture

Advertising strategy - Evaluating campaign results

Lecture

Advertising strategy - As a service

Lecture

Advertising strategy - The professional

Lecture

How to research a digital advertising media plan

Lecture

Media planning - Deciding the ad objectives for a brand

Tutorial

Media planning - Finding the ad objectives on different ad platforms

Tutorial

Media planning - Finding the buyer persona (targeting) on different ad platforms

Tutorial

Media planning - Calculating estimations of the chosen ad platforms

Tutorial

Media planning - Deciding the final media plan

Tutorial

Digital advertising services checklist

Lecture

Performance Marketing (Campaigns Conversion Rate Optimization)

Facebook campaigns performance checklist

Lecture

Facebook performance - Optimizing dashboard columns

Tutorial

Facebook performance - Checking tag events

Tutorial

Facebook performance - Checking ad objectives

Tutorial

Facebook performance - Optimizing placements

Tutorial

Facebook performance - Optimizing bid & budget

Tutorial

Digital Advertising Strategy & Plan Exercise

The Digital Advertising Strategy - The brief for your exercise

Lecture

Facebook Advertising Services

How to price and sell digital marketing services

Lecture

Digital marketing services - Strategy

Lecture

Digital marketing services - Advertising campaigns

Lecture

Digital marketing services - Performance marketing

Lecture

Digital marketing services - Monitoring & reporting

Lecture

Digital marketing services - Group of services

Lecture

How to launch and run a digital marketing agency

Lecture

Digital marketing agency - Your first steps

Lecture

Digital marketing agency - Your team

Lecture

Digital marketing agency - Your business focus

Lecture

Digital marketing agency - Your services & pricing

Lecture

Digital marketing agency - Your promotion

Lecture

Digital marketing agency - Finding clients

Lecture

Digital marketing agency - Working with clients

Lecture

Digital marketing agency - Client service & support

Lecture

Facebook Advertising Course Epilogue

Facebook advertising masterclass - Epilogue

Lecture

Professional instructors specialized on Facebook & Instagram ads

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Vassilis

Vassilis Polyzos

Managing Director, THE VSCOPE.

Frequent questions & answers about Facebook & Instagram course

Before enrolling

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics. We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

Is there a deadline to my enrollment?

No. You can enroll any day and any time of the year, as this course is entirelly given through videos-on-demand. You work at your own pace.

What is the difference between this in-class course and your e-learning masterclass?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

Τhe differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and the teaching material?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

Please pay attention to our cancellation & refunds policy.

Cancellations received after the registration in the course are NOT eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our ourses and can be offered when you pay by credit or debit card only. You can have up to 3 interest free, monthly installments. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers. When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.x. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

A personal computer or laptop is mandatory to access our videos & files. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime & any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I get in touch with instructors?

There is a closed group on Facebook exclusively for the E-learning community for questions, queries and updates of the material. You will be provided the link as soon as you enroll. 

Furthermore, for questions and queries the support of Knowcrunch is next to you 24/7 via e-mail, or through our social media.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do I get a certification?

Depending on your course selection:

Our E-learning Masterclass in Digital & Social Media Marketing has exams, so students who successfully pass the exams and graduate receive an official and recognizable professional diploma, students who do not pass the exams receive a certificate of completion.

If you chose one of our smaller E-learning programs, upon completing 80% or above of the videos, you receive a certificate of completion.

Do your courses have exams? What if I fail?

Yes, your exams will be activated when you complete at least 85% of your training and you are eligible of giving them in your 6-month period. In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score. If you fail to pass your exams we allow you to try again but you would need to enroll & watch our course from the beginning in order to update your knowledge.

Can I download my certification?

Yes, you can download your diploma or certification through your account.

What does my certification writes on it?

Here is a sample of our diplomas/certifications: [IMAGE]

Is the certification recognized in the marketplace?

We hold one of the best reports in the market both in Greece and in Europe. The biggest agencies & brands consider our education excellent, as we create professionals that could immediately hire. The professional diplomas we provide are recognized as the most valid on the market, as they are given only after examinations. Conclusively, we are awarded as the best digital marketing course in Greece every year since 2016 for our material, education & quality.

After the course

Can I have access to the teaching material after I complete a course?

Yes, you can gain acces through our annual subscription program for our alumni. You are given access to all our videos & written material (PDFs) for a year, with just 199 euros.

You can have more information on the Knowcrunch Elite page.

What skills do I gain after completing your courses?

This course is not just about understanding and it is not, by any means, strictly theoretical. It is about being able to implement and thrive in your market.After successfully completing this course you will be able to understand the web & social media consumer behaviours & decisions, and compare & leverage all digital & social media channels & tools in your work. Specifically:

• Draft complete digital & social media strategies & action plans with a detailed budget (content marketing strategy, SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy)

• Include digital & social media campaigns & tools into your communication & media mix Implement anything

• Find, evaluate and manage digital & social media service providers & partners

• Execute your strategies through a project structure, with milestones, deliverables and KPIs

• Increase conversions, generate more sales while reducing your expenses & budget spending

• Hire digital & social media executives and understand their terminology and skills Measure & evaluate results

• Monitor & optimize the impact of your digital performance and effectiveness

• Report all your digital & social media results, activities and KPIs Offer & sell services to others

• Start selling digital & social media services to your clients as a freelance professional

• Include digital & social media services in your business & revenue model for your company

Is there an official alumni community I can be part of?

Our Knowcrunch Official Alumni. All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Which are the positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

• Strategy & Sales positions

• Digital & Social Media PR/Marketing/Sales Manager or Consultant

• Digital & Social Media Head or Director Operational positions

• E-Commerce & E-shop Manager or Consultant

• Content Marketing Manager or Freelancer

• Social Media Marketing Manager or Freelancer

• Search Engine Optimization (SEO) Manager or Consultant

• Google Advertising (SEM) Manager or Consultant

• Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Consultant

• Premium Display Advertising Manager or Consultant (or Planner or Buyer)

• Affiliate Advertising Manager or Consultant (or Planner or Buyer)

• Messaging & Automation (mobile & email) Manager or Consultant

• Growth Hacker or Growth Marketer

• Performance Marketing Manager or Consultant

• Monitoring & Analytics Manager or Consultant

• Social Media Insights & Analytics Manager or Consultant Academic positions

• Digital & Social Media Trainer or Instructor

Is there an official online digital marketing community I can participate in?

The Digital & Social Media Nation. The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

Can I find a job through Knowcrunch?

Our course is structured so that you can immediately apply what you learn. Our graduates are fully trained and can directly cope with a junior or senior job. We have an 82% absorption rate of our graduates from the market. At the same time, we are constantly posting job positions to our graduates through our online alumni group on Facebook in which everyone participates. We are constantly by the side of our students & we deal with the development of each one personally, especially after graduation, to help them thrive.

Can I apply for other optional certifications after I successfully complete one of Knowcrunch’s courses?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

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