20 hours of video
6 months access to videos & files
In Greek language (στα Ελληνικά)
47 students also took this course
Supported by IAB Hellas.
About our Facebook & Instagram advertising course
An exceedingly advanced training program that provides comprehensive, step-by-step lectures, tutorials, and hands-on exercises on all strategies, tools, and practices related to Facebook & Instagram ad management. The program covers a wide range of topics, including tag and events, audiences, campaign objectives, targeting, ad creatives and creative hub, campaigns conversation rate optimization, account optimization, and monitoring. Enroll in this program to gain a thorough understanding of Facebook & Instagram ad management. By doing so, you will be equipped with the knowledge and skills necessary to effectively manage your Facebook & Instagram ad campaigns and achieve your desired outcomes.
Industry recognizable credentials
Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question.
This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.
Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:
1. Best Digital & Social Media Marketing Education
2. Best Digital Marketing E-learning Course
3. Best Digital Marketing Course Multi-Channel Content Strategy
4. Best Digital Marketing Course Multichannel Social Media
5. Best Digital Marketing Course Inbound Funnel Performance
6. Best Digital Marketing Course Product-Market-Fit
7. Best Course for Growth Marketing Performance in Info Products
8. Best Course for Growth Marketing Performance in B2B Services
Curriculum academic level
Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions.
Outcomes of this Facebook & Instagram advertising training
After completing this course you will be able to immediately:
- Understand the features of all demonstrated platforms, networks, and tools.
- Identify problems, plan and develop problem-solving strategies which you can optimize.
- Create cohesive, persuasive content or creatives and distribute them to others.
- Evaluate all different insights, analytics, metrics, and relevant KPIs.
- Sell services to your customers, set up and manage their accounts.
- Get a job and apply everything you know.
Benefits of obtaining this Facebook & Instagram advertising education
Start your career now
The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.
Connect with our instructors during your training
Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed.
24-hour access to videos & files during your training
You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.
Lifetime free events
We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.
Lifetime alumni discounts
We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.
Lifetime business opportunities
We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.
Lifetime job opportunities
We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market.
Topics for this Facebook & Instagram advertising course
Course introduction & welcome
URLs & UTMs
URLs & UTMs in Google Analytics
Advertising campaigns fundamentals
Advertising campaigns with Google tag manager
Facebook & Instagram advertising manager
Facebook & Instagram advertising manager - audiences
Facebook & Instagram advertising manager - creative hub
Facebook & Instagram advertising campaigns - awareness
Facebook & Instagram advertising campaigns - traffic
Facebook & Instagram advertising campaigns - engagement
Facebook & Instagram advertising campaigns - leads
Facebook & Instagram advertising campaigns - sales
Facebook & Instagram advertising campaigns - mobile installations
Facebook & Instagram advertising campaigns - remarketing
Facebook & Instagram advertising campaigns - reach & frequency
Facebook & Instagram advertising campaigns - account optimization (CRO)
Facebook & Instagram advertising campaigns - performance optimization (CRO)
Course summary & epilogue
Professional instructors on Facebook & Instagram advertising
Answers about Facebook & Instagram course
Why is this course better than other courses available?
This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.
The curriculum & syllabus: