Masterclass in Facebook & Instagram Advertising

Video-on-demand e-learning course

47 students also took this course
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20 hours of video

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6 months access to videos & files

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In Greek language (στα Ελληνικά)

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Professional Certificate

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47 students also took this course

Supported by IAB Hellas.

About our Facebook & Instagram advertising course

Syllabus

An exceedingly advanced training program that provides comprehensive, step-by-step lectures, tutorials, and hands-on exercises on all strategies, tools, and practices related to Facebook & Instagram ad management. The program covers a wide range of topics, including tag and events, audiences, campaign objectives, targeting, ad creatives and creative hub, campaigns conversation rate optimization, account optimization, and monitoring. Enroll in this program to gain a thorough understanding of Facebook & Instagram ad management. By doing so, you will be equipped with the knowledge and skills necessary to effectively manage your Facebook & Instagram ad campaigns and achieve your desired outcomes.

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, and Growth Hacking Awards as the:

1. Best Digital & Social Media Marketing Education
2. Best 
Digital Marketing E-learning Course
3. Best 
Digital Marketing Course Multi-Channel Content Strategy
4. Best 
Digital Marketing Course Multichannel Social Media
5. Best 
Digital Marketing Course Inbound Funnel Performance
6. Best 
Digital Marketing Course Product-Market-Fit
7. Best 
Course for Growth Marketing Performance in Info Products
8. Best 
Course for Growth Marketing Performance in B2B Services

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this Facebook & Instagram advertising training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this Facebook & Instagram advertising education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

Syllabus Manager

Tolis Aivalis

Topics for this Facebook & Instagram advertising course

Course introduction & welcome

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - You & Knowcrunch

Lecture
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URLs & UTMs

How to work with UTMs

Lecture
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UTMs - The URLs in digital marketing

Lecture
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UTMs - How Google Analytics track visitors' sources

Tutorial
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UTMs - What is a UTM

Lecture
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UTMs - How to draft a strategy

Lecture
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UTMs - How to create your UTMs

Tutorial
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URLs & UTMs in Google Analytics

How to monitor visitors & sources with UTMs

Lecture
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Monitoring UTMs - Adjusting Google Analytics settings

Tutorial
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Monitoring UTMs - Traffic > Channels

Tutorial
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Monitoring UTMs - Campaigns

Tutorial
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Monitoring UTMs - Google Analytics 4

Tutorial
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URLs shorteners

URL shorteners

Lecture
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The URL shorteners

Tutorial
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The use of short URLs

Tutorial
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The use of links and UTMs in digital marketing section summary

Lecture
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Advertising campaigns fundamentals

Things to do in advertising platforms

Lecture
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The digital advertising campaigns fundamentals

Lecture
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Campaigns fundamentals - The different ad platforms

Lecture
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Campaigns fundamentals - Ad accounts or ad managers

Lecture
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Campaigns fundamentals - Working with others

Lecture
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Campaigns fundamentals - Tags/pixels of ad accounts

Lecture
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Campaigns fundamentals - Events of tags/pixels

Lecture
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Campaigns fundamentals - Setup & installment of your tags/pixels & events

Lecture
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Campaigns fundamentals - Monitoring tags/pixels & events

Lecture
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Campaigns fundamentals - Tags/pixels & cookies

Lecture
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Campaigns fundamentals - Media spending budget

Lecture
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Campaigns fundamentals - Real time auction & bidding

Lecture
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Campaigns fundamentals - Target audiences

Lecture
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Campaigns fundamentals - Audiences from tags

Lecture
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Campaigns fundamentals - Custom audiences

Lecture
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Campaigns fundamentals - Audiences from data lists

Lecture
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Campaigns fundamentals - Audiences from social media interactions

Lecture
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Campaigns fundamentals - Lookalike audiences

Lecture
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Campaigns fundamentals - Audiences for remarketing

Lecture
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Campaigns fundamentals - Audiences combinations

Lecture
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Campaigns fundamentals - Ad objectives

Lecture
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Campaigns fundamentals - Brand awareness ad campaigns

Lecture
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Campaigns fundamentals - Traffic ad campaigns

Lecture
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Campaigns fundamentals - Conversions ad campaigns

Lecture
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Campaigns fundamentals - Ad campaigns combinations

Lecture
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Campaigns fundamentals - Ad creatives

Lecture
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Campaigns fundamentals - UTMs of ad creatives

Lecture
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Campaigns fundamentals - Brand awareness campaigns metrics

Lecture
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Campaigns fundamentals - Traffic/visits campaigns metrics

Lecture
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Campaigns fundamentals - Conversions campaigns metrics

Lecture
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Campaigns fundamentals - Return on ad spend

Lecture
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Campaigns fundamentals - Customer acquisition cost

Lecture
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Campaigns fundamentals - Customer lifetime value

Lecture
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Campaigns fundamentals - Summary

Lecture
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Advertising campaigns with Google tag manager

Google tag manager

Lecture
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Google tag manager - Dashboard

Lecture
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Google tag manager - Create tag

Lecture
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Google tag manager - Submit tag(s)

Lecture
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Facebook & Instagram advertising manager

How to use Facebook & Instagram ads & ad manager

Lecture
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Facebook ad account & ad manager

Lecture
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Facebook ad manager vs Facebook business manager

Lecture
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Facebook ad manager - Access

Tutorial
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Facebook ad manager - Overview

Tutorial
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Facebook ad manager - Campaigns fundamentals

Tutorial
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Facebook ad manager - Settings

Tutorial
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Facebook ad manager - Users & roles

Tutorial
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Facebook ad manager - Running ads for others

Tutorial
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Facebook ad manager - Brand safety

Tutorial
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Facebook ad manager - Media library

Tutorial
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How to create a Facebook ads tag/pixel

Tutorial
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Facebook tag - Install tag on your website

Tutorial
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Facebook tag - Create & install tag events

Tutorial
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Facebook & Instagram advertising manager - audiences

How to manage Facebook & Instagram ads audiences

Lecture
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Facebook custom audiences - From website visitors

Tutorial
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Facebook custom audiences - From website visitors of specific webpages

Tutorial
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Facebook custom audiences - From website visitors with specific time spent

Tutorial
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Facebook custom audiences - From website visitors with specific tag event

Tutorial
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Facebook custom audiences - From customer lists

Tutorial
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Facebook custom audiences - From Videos

Tutorial
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Facebook custom audiences - From Instagram

Tutorial
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Facebook custom audiences - From Facebook Page

Tutorial
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Facebook custom audiences - From Facebook Page Events

Tutorial
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Facebook lookalike audiences

Tutorial
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Facebook saved audiences

Tutorial
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Facebook audience insights

Tutorial
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Facebook audiences - Summary

Tutorial
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Facebook & Instagram advertising manager - creative hub

The Facebook ad creatives & Creative Hub

Lecture
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Facebook ads - placements

Lecture
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Facebook ads - Creative Hub overview

Tutorial
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Facebook ads - Create mockup in Creative Hub

Tutorial
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Facebook ads - Edit mockup in Creative Hub

Tutorial
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Facebook ads - Creative Hub summary

Tutorial
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Facebook ads - Instant mobile experience

Tutorial
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Facebook ads - What is prohibited (policies)

Tutorial
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Facebook ads - What could be limited (policies)

Tutorial
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Facebook ads - Ad account quality center

Tutorial
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Facebook & Instagram advertising campaigns - awareness

How to run awareness campaigns on Facebook & Instagram

Lecture
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Facebook awareness campaigns - Create

Tutorial
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Facebook awareness campaigns - Campaign settings

Tutorial
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Facebook awareness campaigns - Ad set settings

Tutorial
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Facebook awareness campaigns - Optimization & delivery

Tutorial
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Facebook awareness campaigns - Cost & bid controls

Tutorial
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Facebook awareness campaigns - Budget & schedule

Tutorial
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Facebook awareness campaigns - Audience

Tutorial
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Facebook awareness campaigns - Placements

Tutorial
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Facebook awareness campaigns - Estimated results

Tutorial
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Facebook awareness campaigns - Calculating reach, impressions & C.P.M

Tutorial
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Facebook awareness campaigns - Ad creatives

Tutorial
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Facebook awareness campaigns - Branded content

Tutorial
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Facebook awareness campaigns - Creatives: single image

Tutorial
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Facebook awareness campaigns - Creatives: video

Tutorial
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Facebook awareness campaigns - Creatives: carousel

Tutorial
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Facebook awareness campaigns - Creatives: collection/instant experience

Tutorial
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Facebook awareness campaigns - Creatives: existing post & Creative Hub

Tutorial
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Facebook awareness campaigns - Creatives: dynamic

Tutorial
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Facebook awareness campaigns - Store locations

Tutorial
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Facebook awareness campaigns - Summary

Tutorial
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Facebook & Instagram advertising campaigns - traffic

How to run traffic campaigns on Facebook & Instagram

Lecture
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Facebook traffic campaigns - Create

Tutorial
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Facebook traffic campaigns - Campaign settings

Tutorial
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Facebook traffic campaigns - Ad set settings

Tutorial
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Facebook traffic campaigns - Optimization & delivery

Tutorial
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Facebook traffic campaigns - Cost & bid controls

Tutorial
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Facebook traffic campaigns - Budget & schedule

Tutorial
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Facebook traffic campaigns - Audience

Tutorial
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Facebook traffic campaigns - Placements

Tutorial
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Facebook traffic campaigns - Estimated results

Tutorial
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Facebook traffic campaigns - Calculating clicks & C.P.C.

Tutorial
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Facebook traffic campaigns - Ad creatives

Tutorial
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Facebook traffic campaigns - Facebook app settings

Tutorial
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Facebook traffic campaigns - Facebook app creatives

Tutorial
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Facebook traffic campaigns - Facebook calls settings

Tutorial
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Facebook traffic campaigns - Facebook calls creatives

Tutorial
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Facebook traffic campaigns - Summary

Lecture
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Facebook & Instagram advertising campaigns - engagement

How to run Facebook & Instagram post enagagement campaigns

Lecture
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Facebook engagement campaigns - Create

Tutorial
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Facebook engagement campaigns - Campaign settings

Tutorial
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Facebook engagement campaigns - Ad set settings

Tutorial
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Facebook engagement campaigns - On your ad: video views settings

Tutorial
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Facebook engagement campaigns - On your ad: video views creatives

Lecture
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Facebook engagement campaigns - On your ad: post engagement settings

Tutorial
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Facebook engagement campaigns - On your ad: post engagement creatives

Tutorial
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Facebook engagement campaigns - On your ad: event responses settings

Tutorial
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Facebook engagement campaigns - On your ad: event responses creatives

Tutorial
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Facebook engagement campaigns - Messaging apps: click to message settings

Lecture
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Facebook engagement campaigns - Messaging apps: click to message creatives

Tutorial
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Facebook engagement campaigns - Messaging apps: sponsored message settings

Tutorial
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Facebook engagement campaigns - Messaging apps: sponsored message creatives

Tutorial
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Facebook engagement campaigns - Website settings

Tutorial
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Facebook engagement campaigns - Website creatives

Tutorial
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Facebook engagement campaigns - Facebook Page settings

Tutorial
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Facebook engagement campaigns - Facebook Page creatives

Tutorial
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Facebook engagement campaigns - Summary

Lecture
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Facebook & Instagram advertising campaigns - leads

How to run leads generation campaigns on Facebook & Instagram

Lecture
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Facebook leads campaigns - Create

Tutorial
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Facebook leads campaigns - Campaign settings

Tutorial
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Facebook leads campaigns - Ad set settings

Tutorial
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Facebook leads campaigns - Optimization, delivery & bid

Tutorial
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Facebook leads campaigns - Budget, schedule, audience, placements, results

Tutorial
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Facebook leads campaigns - Ad (leads) creatives

Tutorial
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Facebook leads campaigns - Legal issues

Lecture
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Facebook leads campaigns - Website settings

Tutorial
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Facebook leads campaigns - Website creatives

Tutorial
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Facebook leads campaigns - Messenger settings

Tutorial
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Facebook leads campaigns - Messenger creatives

Tutorial
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Facebook leads campaigns - Tailored lead campaigns

Tutorial
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Facebook leads campaigns - Collecting your leads

Tutorial
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Facebook leads campaigns - Summary

Lecture
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Facebook & Instagram advertising campaigns - sales

How to run sales campaigns on Facebook & Instagram

Lecture
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Facebook sales campaigns - Create

Tutorial
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Facebook sales campaigns - Campaign settings

Tutorial
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Facebook sales campaigns - Ad set settings

Tutorial
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Facebook sales campaigns - Optimization & delivery

Tutorial
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Facebook sales campaigns - Creatives

Tutorial
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Facebook sales campaigns - Campaign settings catalogue enabled: ad set settings

Lecture
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Facebook sales campaigns - Campaign settings catalogue enabled: audiences

Tutorial
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Facebook sales campaigns - Campaign settings catalogue enabled: optimization & delivery

Tutorial
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Facebook sales campaigns - Campaign settings catalogue enabled: creatives

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns: settings

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns: reporting

Tutorial
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Facebook sales campaigns - Advantage+ shopping campaigns: creatives

Tutorial
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Facebook sales campaigns - Summary

Tutorial
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Facebook & Instagram advertising campaigns - mobile installations

How to run mobile app campaigns on Facebook & Instagram

Lecture
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Facebook mobile app campaigns - Create

Tutorial
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Facebook mobile app campaigns - Campaign settings

Tutorial
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Facebook mobile app campaigns - Ad set settings

Tutorial
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Facebook mobile app campaigns - Optimization & delivery

Tutorial
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Facebook mobile app campaigns - Placements

Tutorial
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Facebook mobile app campaigns - Creatives

Tutorial
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Facebook mobile app campaigns - Advantage+

Tutorial
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Facebook mobile app campaigns - Summary

Lecture
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Facebook & Instagram advertising campaigns - remarketing

How to run remarketing campaigns on Facebook & Instagram

Lecture
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Facebook remarketing campaigns - The strategy

Lecture
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Facebook remarketing campaigns - Create remarketing campaigns

Tutorial
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Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Tutorial
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Facebook & Instagram advertising campaigns - reach & frequency

The reach & frequency Facebook & Instagram campaigns

Tutorial
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Facebook reach & frequency campaigns - Ad set settings

Tutorial
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Facebook reach & frequency campaigns - Estimates & reserve

Tutorial
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Facebook reach & frequency campaigns - Ad creatives

Tutorial
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Facebook & Instagram advertising campaigns - account optimization (CRO)

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture
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Facebook campaigns management - Editing ad campaigns

Tutorial
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Facebook campaigns management - Adding new ad sets

Tutorial
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Facebook campaigns management - Editing & optimizing ad sets

Tutorial
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Facebook campaigns management - Adding ad creatives

Tutorial
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Facebook campaigns management - Editing & optimizing ad creatives

Tutorial
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Facebook campaigns management - Dashboard insights

Tutorial
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Facebook campaigns management - Creatives reporting

Tutorial
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Facebook campaigns management - Experiments - A/B testing

Tutorial
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Facebook campaigns management - Experiments - Survey

Tutorial
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Facebook campaigns management - Budget optimization

Tutorial
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Facebook campaigns management - Automated rules

Tutorial
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Facebook campaigns management - Ads reporting

Tutorial
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Facebook campaigns management - Summary

Tutorial
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Facebook & Instagram advertising campaigns - performance optimization (CRO)

Facebook campaigns performance checklist

Lecture
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Facebook performance - Optimizing dashboard columns

Tutorial
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Facebook performance - Checking tag events

Tutorial
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Facebook performance - Checking ad objectives

Tutorial
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Facebook performance - Optimizing placements

Tutorial
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Facebook performance - Optimizing bid & budget

Tutorial
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Course summary & epilogue

Course summary

Lecture
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Course summary & epilogue - Benefits

Lecture
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Course summary & epilogue - Certification

Lecture
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Course summary & epilogue - You & Knowcrunch

Lecture
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Course summary & epilogue - One last thing

Lecture
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Professional instructors on Facebook & Instagram advertising

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Vassilis

Vassilis Polyzos

Managing Director, THE VSCOPE.

Answers about Facebook & Instagram course

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus: