Professional Diploma in Digital & Social Media, Athens, Sep 2019

1959 Basic & advanced

Marketing & digital marketing fundamentals

Students welcome and registration

Networking event
calendar-iconWednesday 09 January 2019 times-icon17:00 (1h) marker-iconStudents Lounge

Course overview

Lecture
calendar-iconWednesday 09 January 2019 times-icon18:00 (1h) marker-iconAUDITORIUM

The digital marketing fundamentals

Lecture
calendar-iconWednesday 09 January 2019 times-icon19:00 (1h) marker-iconAUDITORIUM

The marketing mix

Lecture
calendar-iconWednesday 09 January 2019 times-icon20:00 (1h) marker-iconAUDITORIUM

The customer, the journey, the funnel

Lecture
calendar-iconWednesday 09 January 2019 times-icon21:00 (1h) marker-iconAUDITORIUM

Websites

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 10 January 2019 times-icon18:00 (1h) marker-iconAuditorium

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 11 January 2019 times-icon21:00 (1h) marker-iconAUDITORIUM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconWednesday 30 January 2019 times-icon18:00 (1h) marker-iconAUDITORIUM

Search engine optimization - backlinks

Offsite/page links building strategy

Lecture
calendar-iconWednesday 16 January 2019 times-icon18:00 (4h) marker-iconAUDITORIUM

Search engine optimization on-site/on-page

The search engine optimization strategy

Lecture
calendar-iconThursday 17 January 2019 times-icon18:00 (2h) marker-iconAUDITORIUM

Onsite/page content optimization

Lecture
calendar-iconFriday 18 January 2019 times-icon18:00 (2h) marker-iconAUDITORIUM

Onsite/page technical optimization

Lecture
calendar-iconFriday 18 January 2019 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media platforms

Facebook page & community building

Tutorial
calendar-iconWednesday 23 January 2019 times-icon18:00 (3h) marker-iconAUDITORIUM

YouTube channel & community building

Tutorial
calendar-iconFriday 25 January 2019 times-icon18:00 (1h) marker-iconAUDITORIUM

Google my business account & community building

Tutorial
calendar-iconFriday 25 January 2019 times-icon19:00 (30m) marker-iconAUDITORIUM

Pinterest account & community building

Tutorial
calendar-iconFriday 25 January 2019 times-icon20:00 (30m) marker-iconAUDITORIUM

LinkedIn personal profile & community building

Tutorial
calendar-iconFriday 25 January 2019 times-icon20:30 (30m) marker-iconAUDITORIUM

Social media marketing strategy & calendar

The social media marketing strategy

Lecture
calendar-iconWednesday 06 February 2019 times-icon18:00 (4h) marker-iconAUDITORIUM

Social media posting

Lecture
calendar-iconThursday 07 February 2019 times-icon18:00 (1h) marker-iconAUDITORIUM

Hootsuite.com mashup tool

Lecture
calendar-iconThursday 07 February 2019 times-icon19:00 (1h) marker-iconAUDITORIUM

Social media accounts & followers

Tutorial
calendar-iconThursday 07 February 2019 times-icon20:00 (2h) marker-iconAUDITORIUM

Social media marketing strategy workshop

Present the social media posts

Presentation
calendar-iconFriday 08 February 2019 times-icon18:00 (2h) marker-iconSTUDENTS LOUNGE

Prepare different social media posts for a brand

Team Exercise
calendar-iconFriday 08 February 2019 times-icon20:00 (2h) marker-iconAUDITORIUM

Advertising campaigns & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 13 February 2019 times-icon19:00 (1h) marker-iconAUDITORIUM

Facebook & Instagram advertising audiences

Tutorial
calendar-iconThursday 14 February 2019 times-icon18:00 (4h) marker-iconAUDITORIUM

Facebook & Instagram advertising tags & events

Tutorial
calendar-iconFriday 15 February 2019 times-icon18:00 (4h) marker-iconAUDITORIUM

Premium display advertising campaigns

Tutorial
calendar-iconThursday 21 February 2019 times-icon18:00 (4h) marker-iconAUDITORIUM

Affiliate advertising campaigns (marketing)

Tutorial
calendar-iconWednesday 27 February 2019 times-icon18:00 (4h) marker-iconAUDITORIUM

Advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconFriday 01 March 2019 times-icon18:00 (2h) marker-iconSTUDENTS LOUNGE

Present your digital media plan

Presentation
calendar-iconFriday 01 March 2019 times-icon20:00 (2h) marker-iconAUDITORIUM

Influencer marketing strategy

The influencer marketing strategy

Lecture
calendar-iconWednesday 06 March 2019 times-icon18:00 (1h) marker-iconAUDITORIUM

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconWednesday 06 March 2019 times-icon20:00 (1h) marker-iconAUDITORIUM

E-mail marketing strategy

Lecture
calendar-iconWednesday 06 March 2019 times-icon21:00 (1h) marker-iconAUDITORIUM

Monitoring with Google Analytics 4

Google Analytics 4 to monitor conversions and your funnel

Tutorial
calendar-iconWednesday 13 March 2019 times-icon18:00 (4h) marker-iconAUDITORIUM

Google Analytics 4 to monitor your retention

Tutorial
calendar-iconThursday 14 March 2019 times-icon18:00 (1h) marker-iconAUDITORIUM

Digital marketing reporting

Google Looker Studio reporting tool

Tutorial
calendar-iconThursday 14 March 2019 times-icon19:00 (1h) marker-iconAUDITORIUM

Digital marketing reporting workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
calendar-iconFriday 15 March 2019 times-icon18:00 (2h) marker-iconAC002, AC003

Present your digital and social media report

Presentation
calendar-iconFriday 15 March 2019 times-icon20:00 (2h) marker-iconAUDITORIUM

Digital marketing strategy presentations

Present your digital and social media strategy

Presentation
calendar-iconSaturday 30 March 2019 times-icon16:00 (2h) marker-iconAUDITORIUM

Digital marketing professionals & services

Digital marketing services & how to start a business/agency

Lecture
calendar-iconThursday 04 April 2019 times-icon18:00 (1h) marker-iconAUDITORIUM

Digital marketing professionals & how to get a job

Lecture
calendar-iconThursday 04 April 2019 times-icon20:00 (1h) marker-iconAUDITORIUM

Course summary & epilogue

Course summary & epilogue

Lecture
calendar-iconThursday 04 April 2019 times-icon21:00 (1h) marker-iconAUDITORIUM

Exams & graduation

Final exams

Final Exam
calendar-iconFriday 05 April 2019 times-icon18:30 (2h) marker-iconLAB

Graduation ceremony

Networking event
calendar-iconFriday 05 April 2019 times-icon20:30 (2h) marker-iconDeipnosofistirion

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Yannis

Yannis Develekos

Managing Director, iNous Marketing Labs.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Ilias

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Dominikos

Dominikos Pritis

Founder-Editorial Director, TECHINGREEK.COM.

Maria

Maria Rerra

Head of Digital , Kessaris.

The American College of Greece campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece


Directions to ACG campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

Before enrolling

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

 

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

 

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

 

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

 

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Is there a specific enrollment deadline for this course in this particular city?

Yes, it is possible to enroll in the course even one day before the kick-off event, depending on the availability of tickets. However, it is important to note that our tickets can sell out well in advance of the kick-off day. Therefore, it is advisable to stay informed about the remaining available tickets to ensure you secure your spot and do not miss out on the opportunity to participate in the course.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

 

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's in-class courses and e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

 

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

 

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

 

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

 

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

 

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

 

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments if you choose to pay in installments.

How do I pay? Do prices include taxes?

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

 

We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA bank transfer.

 

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to three (3) monthly payments.

E-learning courses

You can opt to split the total cost into up to four (4) monthly payments.

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your business can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information section. In the subsequent step, you will have the option to select a business payment method to complete the transaction.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Certification

Do your in-class courses have exams? Do I get a certification?

Our Masterclass in Digital & Social Media Marketing includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma.

 

On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at a later stage. 

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.