Professional Diploma in Digital & Social Media, Athens, May 2019

2101 Basic & advanced

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 08 May 2019 times-icon17:00 (1h) marker-iconFaculty Lounge

Course overview

Lecture
calendar-iconWednesday 08 May 2019 times-icon18:00 (1h) marker-iconAuditorium

Marketing & Digital Marketing fundamentals

3h

The customer, the journey, the funnel

Lecture
calendar-iconWednesday 08 May 2019 times-icon19:00 (1h) marker-iconAuditorium

The digital marketing fundamentals

Lecture
calendar-iconWednesday 08 May 2019 times-icon20:00 (1h) marker-iconAuditorium

The marketing mix

Lecture
calendar-iconWednesday 08 May 2019 times-icon21:00 (1h) marker-iconAuditorium

Working with website developers

4h

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 09 May 2019 times-icon21:00 (1h) marker-iconAuditorium

Website design & development preparation

Lecture
calendar-iconFriday 10 May 2019 times-icon18:00 (1h) marker-iconAuditorium

E-shop conversion rate optimization

Lecture
calendar-iconFriday 10 May 2019 times-icon19:00 (2h) marker-iconAuditorium

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 10 May 2019 times-icon21:00 (1h) marker-iconAuditorium

How to protect your copyright and respect copyright of others

Lecture
calendar-iconWednesday 29 May 2019 times-icon18:00 (1h) marker-iconAuditorium

Search engine optimization strategy - backlinks

4h

The backlinks

Lecture
calendar-iconWednesday 15 May 2019 times-icon18:00 (4h) marker-iconAuditorium

Search engine optimization strategy - content & technical

6h

The search engine optimization strategy

Lecture
calendar-iconThursday 16 May 2019 times-icon19:00 (2h) marker-iconAuditorium

Onsite/page content optimization

Lecture
calendar-iconFriday 17 May 2019 times-icon18:00 (2h) marker-iconFaculty Lounge

Onsite/page technical optimization

Lecture
calendar-iconFriday 17 May 2019 times-icon20:00 (2h) marker-iconAuditorium

Social media platforms

5h 30m

Facebook page & community building

Platform demonstration
calendar-iconWednesday 22 May 2019 times-icon18:00 (3h) marker-iconAuditorium

YouTube channel & community building

Platform demonstration
calendar-iconFriday 24 May 2019 times-icon18:00 (1h) marker-iconAuditorium

Google my business account & community building

Platform demonstration
calendar-iconFriday 24 May 2019 times-icon19:00 (30m) marker-iconAuditorium

Pinterest account & community building

Platform demonstration
calendar-iconFriday 24 May 2019 times-icon20:00 (30m) marker-iconAuditorium

LinkedIn personal profile & community building

Platform demonstration
calendar-iconFriday 24 May 2019 times-icon20:30 (30m) marker-iconAuditorium

Social media marketing strategy & calendar

7h

The social media marketing strategy

Lecture
calendar-iconWednesday 05 June 2019 times-icon18:00 (1h) marker-iconAuditorium

Social media live listening & marketing

Lecture
calendar-iconWednesday 05 June 2019 times-icon19:00 (2h) marker-iconAuditorium

Social media customer care

Lecture
calendar-iconWednesday 05 June 2019 times-icon21:00 (1h) marker-iconAuditorium

Social media posting

Lecture
calendar-iconThursday 06 June 2019 times-icon18:00 (30m) marker-iconAuditorium

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 06 June 2019 times-icon18:30 (30m) marker-iconAuditorium

Social media engagement

Lecture
calendar-iconThursday 06 June 2019 times-icon19:00 (1h) marker-iconAuditorium

Social media accounts & followers

Lecture
calendar-iconThursday 06 June 2019 times-icon20:00 (1h) marker-iconAuditorium

Social media marketing strategy - workshop

4h

Present the social media posts

Teams presentations
calendar-iconFriday 07 June 2019 times-icon18:00 (2h) marker-iconFaculty Lounge

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 07 June 2019 times-icon20:00 (2h) marker-iconAuditorium

Advertising platforms & campaigns

17h

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 12 June 2019 times-icon19:00 (1h) marker-iconAuditorium

Meta advertising audiences

Platform demonstration
calendar-iconThursday 13 June 2019 times-icon18:00 (4h) marker-iconAuditorium

Meta advertising tags & events

Platform demonstration
calendar-iconFriday 14 June 2019 times-icon18:00 (4h) marker-iconAuditorium

Premium display advertising campaigns

Lecture
calendar-iconWednesday 19 June 2019 times-icon18:00 (4h) marker-iconAuditorium

Affiliate advertising campaigns

Lecture
calendar-iconThursday 20 June 2019 times-icon18:00 (4h) marker-iconAuditorium

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconThursday 27 June 2019 times-icon18:00 (2h) marker-iconRoom 701 & 702 3rd Floor Arts Center

Present your digital media plan

Teams presentations
calendar-iconThursday 27 June 2019 times-icon20:00 (2h) marker-iconAuditorium

Influencer marketing strategy

1h

The influencer marketing strategy

Lecture
calendar-iconFriday 28 June 2019 times-icon18:00 (1h) marker-icon6th Auditorium

Email & mobile marketing strategy

2h

Data & marketing automation

Lecture
calendar-iconFriday 28 June 2019 times-icon20:00 (1h) marker-icon6th Auditorium

E-mail marketing strategy

Lecture
calendar-iconFriday 28 June 2019 times-icon21:00 (1h) marker-icon6th Auditorium

Monitoring with Google Analytics 4

5h

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconFriday 05 July 2019 times-icon18:00 (4h) marker-iconAuditorium

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconWednesday 10 July 2019 times-icon18:00 (1h) marker-iconAuditorium

Reporting digital marketing - metrics

1h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconWednesday 10 July 2019 times-icon19:00 (1h) marker-iconAuditorium

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconThursday 11 July 2019 times-icon18:00 (2h) marker-iconStudents Lounge

Present your digital and social media report

Teams presentations
calendar-iconThursday 11 July 2019 times-icon20:00 (2h) marker-iconAuditorium

Digital marketing strategy & budget - presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 20 July 2019 times-icon16:00 (2h) marker-iconAuditorium

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconWednesday 24 July 2019 times-icon18:00 (1h) marker-iconAuditorium

Digital marketing professionals & how to get a job

Lecture
calendar-iconWednesday 24 July 2019 times-icon20:00 (1h) marker-iconAuditorium

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconWednesday 24 July 2019 times-icon21:00 (1h) marker-iconAuditorium

Exams & graduation

4h

Final exams

Exam
calendar-iconThursday 25 July 2019 times-icon18:30 (2h) marker-iconLab

Graduation ceremony

Networking
calendar-iconThursday 25 July 2019 times-icon20:30 (2h) marker-iconPark

Konstantinos

Konstantinos Androutsos

Head of Digital, GIM.

George

George Arapogiannis

Managing Director, Human Minds.

Anna

Anna Barouxi

Marketing & Communications Manager, Think Digital Group.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Panos

Panos Ladas

Chief Executive Officer, On.marketing.

Panagiotis

Panagiotis Melissaropoulos

Chief Executive Officer, Moosend.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Dominikos

Dominikos Pritis

Founder-Editorial Director, TECHINGREEK.COM.

Elena

Elena Spiropoulou

Managing Partner, Cyber Law.