Professional Diploma in Digital & Social Media, Athens

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The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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Complete Digital Marketing Strategy & Budget

How to research the market & competition for a digital marketing strategy

Lecture
Friday 19 July 2019 21:00 (1h) Auditorium

A digital marketing strategy

Lecture
Saturday 20 July 2019 10:00 (6h) Faculty Lounge

Digital Marketing Mindset

Students welcome and registration

Networking event
Wednesday 08 May 2019 17:00 (1h) Faculty Lounge

Course overview

Lecture
Wednesday 08 May 2019 18:00 (1h) Auditorium

The consumer and his online journey

Lecture
Wednesday 08 May 2019 19:00 (1h) Auditorium

The digital marketing

Lecture
Wednesday 08 May 2019 20:00 (1h) Auditorium

The marketing & sales funnel

Lecture
Wednesday 08 May 2019 21:00 (1h) Auditorium

Website & Landing Pages

How to optimize any landing page on your websites

Thursday 09 May 2019 21:00 (1h) Auditorium

How to work with content management systems and e-shop platforms

Friday 10 May 2019 18:00 (1h) Auditorium

How to optimize your e-shop

Lecture
Friday 10 May 2019 19:00 (2h) Auditorium

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Friday 10 May 2019 21:00 (1h) Auditorium

How to protect your copyright and respect copyright of others

Lecture
Wednesday 29 May 2019 18:00 (1h) Auditorium

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Wednesday 15 May 2019 18:00 (4h) Auditorium

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Thursday 16 May 2019 19:00 (2h) Auditorium

How to optimize your website technical issues

Lecture
Friday 17 May 2019 18:00 (2h) Faculty Lounge

How to optimize your website and pages content

Lecture
Friday 17 May 2019 20:00 (2h) Auditorium

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Wednesday 22 May 2019 18:00 (3h) Auditorium

How to create and use a YouTube channel

Tutorial
Friday 24 May 2019 18:00 (1h) Auditorium

How to create and use a Google My Business location

Tutorial
Friday 24 May 2019 19:00 (30m) Auditorium

How to create and use a Pinterest business account

Tutorial
Friday 24 May 2019 20:00 (30m) Auditorium

How to create and use a SnapChat account

Tutorial
Friday 24 May 2019 20:30 (30m) Auditorium

How to create and use a Quora account

Tutorial
Friday 24 May 2019 21:00 (30m) Auditorium

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Wednesday 05 June 2019 18:00 (1h) Auditorium

How to form a social media posts calendar and post frequently

Lecture
Wednesday 05 June 2019 19:00 (2h) Auditorium

How to gain your social media followers

Lecture
Wednesday 05 June 2019 21:00 (1h) Auditorium

How to respond to trends and people's posts with live marketing

Lecture
Thursday 06 June 2019 18:00 (30m) Auditorium

How to respond to customer reviews, messages and questions

Lecture
Thursday 06 June 2019 18:30 (30m) Auditorium

How to respond to complaints and manage crisis

Lecture
Thursday 06 June 2019 19:00 (1h) Auditorium

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Thursday 06 June 2019 20:00 (1h) Auditorium

Social Media Marketing Strategy Workshop

Present the social media posts

Presentation
Friday 07 June 2019 18:00 (2h) Faculty Lounge

Prepare different social media posts for a brand

Team Exercise
Friday 07 June 2019 20:00 (2h) Auditorium

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Wednesday 12 June 2019 19:00 (1h) Auditorium

How to run advertising campaigns on premium publishers

Lecture
Wednesday 12 June 2019 20:00 (1h) Auditorium

How to run native advertising campaigns on premium publishers

Lecture
Wednesday 12 June 2019 21:00 (1h) Auditorium

How to create and manage tags on Facebook ads manager

Tutorial
Thursday 13 June 2019 18:00 (4h) Auditorium

How to use personal Facebook ad account & manager

Tutorial
Friday 14 June 2019 18:00 (4h) Auditorium

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Wednesday 19 June 2019 18:00 (4h) Auditorium

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Thursday 20 June 2019 18:00 (4h) Auditorium

How to run advertising campaigns on LinkedIn

Tutorial
Friday 21 June 2019 18:00 (2h) Auditorium

How to run advertising campaigns on Twitter

Tutorial
Friday 21 June 2019 20:00 (1h) Auditorium

How to run advertising campaigns on Pinterest

Tutorial
Friday 21 June 2019 21:00 (30m) Auditorium

How to run advertising campaigns on Quora

Tutorial
Friday 21 June 2019 21:30 (30m) Auditorium

How to run advertising campaigns on Snapchat

Tutorial
Wednesday 26 June 2019 18:00 (30m) Auditorium

How to run advertising campaigns on Reddit

Tutorial
Wednesday 26 June 2019 18:30 (30m) Auditorium

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Wednesday 26 June 2019 19:00 (2h) Auditorium

Digital Advertising Strategy & Plan Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Thursday 27 June 2019 18:00 (2h) Room 701 & 702 3rd Floor Arts Center

Present your digital media plan

Presentation
Thursday 27 June 2019 20:00 (2h) Auditorium

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Friday 28 June 2019 18:00 (1h) 6th Auditorium

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Friday 28 June 2019 20:00 (1h) 6th Auditorium

How to run e-mail marketing campaigns

Lecture
Friday 28 June 2019 21:00 (1h) 6th Auditorium

How to use Apifon.com mobile marketing platform

Tutorial
Wednesday 03 July 2019 18:00 (1h) Auditorium

Digital Reputation Strategy

The fake & deep fake content

Lecture
Wednesday 03 July 2019 20:00 (1h) Auditorium

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Friday 05 July 2019 18:00 (4h) Auditorium

How to use Google Analytics 4 to monitor your engagement

Tutorial
Wednesday 10 July 2019 18:00 (1h) Auditorium

Reporting Digital Marketing Results

How to use Google Data Studio to design and share reports with your clients

Tutorial
Wednesday 10 July 2019 19:00 (1h) Auditorium

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Thursday 11 July 2019 18:00 (2h) Students Lounge

Present your digital and social media report

Presentation
Thursday 11 July 2019 20:00 (2h) Auditorium

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Wednesday 17 July 2019 20:00 (1h) Auditorium

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 20 July 2019 16:00 (2h) Auditorium

Digital Marketing Services

How to work in digital marketing job positions

Lecture
Wednesday 24 July 2019 18:00 (1h) Auditorium

How to analyze costs & prices for your digital marketing services

Lecture
Wednesday 24 July 2019 19:00 (1h) Auditorium

How to launch and run a digital and social media marketing agency

Lecture
Wednesday 24 July 2019 20:00 (1h) Auditorium

Course summary & epilogue

Lecture
Wednesday 24 July 2019 21:00 (1h) Auditorium

Exams & Graduation

Final exams

Final Exam
Thursday 25 July 2019 18:30 (2h) Lab

Graduation ceremony

Networking event
Thursday 25 July 2019 20:30 (2h) Park

Tolis

Tolis Aivalis

Managing Partner, aival.com.

Konstantinos

Konstantinos

Head of Digital, greekinternetmarketing.com.

George

George Arapogiannis

Managing Director, humanminds.eu.

Yannis

Yannis Elpidis

Managing Partner, darkpony.com.

Panos

Panos

Chief Executive Officer, onmarketing.io.

Panagiotis

Panagiotis

Chief Executive Officer, moosend.com.

Dominikos

Dominikos

Founder-Editorial Director, techingreek.com.

Elena

Elena Spiropoulou

Managing Partner, cyberlaw.gr.

Omiros

Omiros Tsapalos

Managing Partner, strategycom.gr.

Lazaros

Lazaros Tzanetos

Business Development Director, apifon.com .

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, omd.gr.

The American College of Greece campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece


Directions to ACG campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

Before enrolling

Who is this digital marketing course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Outcome after this course

Is there an active online community I can participate in?

The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 95% of members are active every day. Brands, agencies, professionals and students participate.

Feel free to join this group now and start networking, discussing, asking or answering anything about marketing. You can also post or explore job positions or just follow the news.

Is there an official alumni I can be part of?

Our KnowCrunch Official Alumni.

All of our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

  • Special price for all returning graduates for our courses
  • Exclusive subscription price for unlimited use of our e-learning courses
  • Special discounts for Master degrees offered exclusively to our graduates from other Universities or colleges
  • Personal recommendations from our instructors (upon request)
  • Free participation to one-day special crash courses
  • Free participation to networking events

What skils do I gain after completing this digital marketing course?

After successfully completing this course you will be able to:

Overall knowledge
  • Understand the web & social media consumer behaviours & decisions
  • Compare and leverage all digital & social media channels & tools in your work
Plan & form any strategy
  • Draft digital & social media strategies & action plans with a detailed budget (SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy, complete digital & social media strategy)
  • Include digital & social media campaigns & tools into your communication & media mix
Implement anything
  • Find, evaluate and manage digital & social media service providers & partners
  • Execute your strategies through a project structure, with milestones, deliverables and KPIs
  • Increase conversions, generate more sales
  • Reduce your expenses and budget spending
  • Hire digital & social media executives and understand their terminology and skills
Measure & evaluate results
  • Monitor & optimize the impact of your digital performance and effectiveness
  • Report all your digital & social media results, activities and KPIs
Offer & sell services to others
  • Start selling digital & social media services to your clients as a freelance professional
  • Include digital & social media services in your business & revenue model for your company

This course is not just about 'understanding' and it is not just a 'fast track'. It is about being able to implement and thrive in your market.

Which are the digital marketing positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

Strategy & Sales positions
  • Digital & Social Media Head 
  • Digital & Social Media PR Manager/Consultant 
  • Digital & Social Media Marketing Manager/Consultant 
  • Digital & Social Media Sales Manager/Consultant
Operational positions
  • E-Commerce & E-shop Manager/Consultant
  • Content Marketing Manager/Freelancer
  • Social Media Marketing Manager/Freelancer
  • Search Engine Optimization Manager/Consultant
  • Google Advertising (SEM) Manager/Consultant 
  • Facebook Advertising Manager/Consultant 
  • Twitter Advertising Manager/Consultant 
  • LinkedIn Advertising Manager/Consultant 
  • Premium Display Advertising Manager/Consultant/Planner/Buyer 
  • Affiliate Advertising Manager/Consultant/Planner/Buyer
  • Messaging & Automation (mobile & email) Manager/Consultant 
  • Growth Hacker
  • Performance Marketing Manager/Consultant 
  • Monitoring & Analytics Manager/Consultant 
  • Social Media Insights & Analytics Manager/Consultant 
Academic positions
  • Digital & Social Media Trainer/Instructor

Covid-19 information

What will happen if we are not allowed to attend in a class? Do classes get canceled?

In case of any health lock-down or emergency, we offer our training in a virtual class (via live webinar in Zoom). Training takes place the same day & hour as scheduled. All students can attend from the comfort of their home while collaborating with other students or instructors. In our virtual class students can:

  • Share their video, audio, files, presentations, screen
  • Participate in team exercises
  • Raise hand and ask question

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by insta