KnowCrunch

About the course

This digital & social media program has a long track record as a catalyst for change and for many years has been awarded as the 'Best Digital & Social Media Diploma in Greece' by Social Media World.

This training which is co-organized with Deree is trusted by more than 800 executives in top agencies, brands and corporations. Designed by experienced professionals, and driven by the latest technology, case studies and online tactics. Course's curriculum is EQF Level 5. Consists of exclusive topics and advanced knowledge and has 97% Net Promoter Score!

Learn from the best, transform your digital career and thrive in your field. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

21h•39 lessons

The backlinks

LECTURE

Wed 15 May 2019

15:00 - 19:00

Auditorium

Arapogiannis George

The advertising strategy & media plan

LECTURE

22:25 - 22:25

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Fri 10 May 2019

18:00 - 19:00

Auditorium

Spiropoulou Elena
How to protect your copyright and respect copyright of others

LECTURE

Wed 29 May 2019

15:00 - 16:00

Auditorium

Spiropoulou Elena

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Wed 22 May 2019

15:00 - 18:00

Auditorium

Dimitriadis Dimitris
YouTube channel & community building

PLATFORM DEMONSTRATION

Fri 24 May 2019

15:00 - 16:00

Auditorium

Dimitriadis Dimitris
Google Business Profile & community building

PLATFORM DEMONSTRATION

Fri 24 May 2019

16:00 - 16:30

Auditorium

Dimitriadis Dimitris
Pinterest account & community building

PLATFORM DEMONSTRATION

Fri 24 May 2019

17:00 - 17:30

Auditorium

Dimitriadis Dimitris
LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Fri 24 May 2019

17:30 - 18:00

Auditorium

Dimitriadis Dimitris

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

The social media marketing

LECTURE

Wed 05 Jun 2019

15:00 - 16:00

Auditorium

Dimitrakopoulou Katerina
Social media live listening & marketing

LECTURE

Wed 05 Jun 2019

16:00 - 18:00

Auditorium

Dimitrakopoulou Katerina
Social media customer care

LECTURE

Wed 05 Jun 2019

18:00 - 19:00

Auditorium

Dimitrakopoulou Katerina
Social media posting

LECTURE

Thu 06 Jun 2019

15:00 - 15:30

Auditorium

Dimitrakopoulou Katerina
Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 06 Jun 2019

15:30 - 16:00

Auditorium

Dimitrakopoulou Katerina
Social media engagement

LECTURE

Thu 06 Jun 2019

16:00 - 17:00

Auditorium

Dimitrakopoulou Katerina
Social media accounts & followers

LECTURE

Thu 06 Jun 2019

17:00 - 18:00

Auditorium

Dimitrakopoulou Katerina

Premium advertising campaigns

LECTURE

Wed 19 Jun 2019

15:00 - 19:00

Auditorium

Email & mobile marketing audience & automations

LECTURE

Fri 28 Jun 2019

17:00 - 18:00

6th Auditorium

E-mail marketing campaigns

LECTURE

Fri 28 Jun 2019

18:00 - 19:00

6th Auditorium

Digital marketing professionals & how to get a job

LECTURE

Wed 24 Jul 2019

17:00 - 18:00

Auditorium

Aivalis Tolis

Students registration & meeting with instructors

NETWORKING

Wed 08 May 2019

14:00 - 15:00

Faculty Lounge

Aivalis Tolis

The customer, the journey & the funnel

LECTURE

Wed 08 May 2019

16:00 - 17:00

Auditorium

Aivalis Tolis
Digital marketing tactics overview

LECTURE

Wed 08 May 2019

17:00 - 18:00

Auditorium

Aivalis Tolis
Marketing mix overview

LECTURE

Wed 08 May 2019

18:00 - 19:00

Auditorium

Aivalis Tolis

The search engine optimization strategy

LECTURE

Thu 16 May 2019

16:00 - 18:00

Auditorium

Arapogiannis George
Onsite/page content optimization

LECTURE

Fri 17 May 2019

15:00 - 17:00

Faculty Lounge

Arapogiannis George
Onsite/page technical optimization

LECTURE

Fri 17 May 2019

17:00 - 19:00

Auditorium

Arapogiannis George

Present the social media posts

PRESENTATION (TEAM)

Fri 07 Jun 2019

15:00 - 17:00

Faculty Lounge

Dimitrakopoulou Katerina
Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 07 Jun 2019

17:00 - 19:00

Auditorium

Dimitrakopoulou Katerina

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Thu 27 Jun 2019

15:00 - 17:00

Room 701 & 702 3rd Floor Arts Center

Papachatzis Panagiotis
Present your digital media plan

PRESENTATION (TEAM)

Thu 27 Jun 2019

17:00 - 19:00

Auditorium

Papachatzis Panagiotis

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Fri 05 Jul 2019

15:00 - 19:00

Auditorium

Exploring retention & advertising

PLATFORM DEMONSTRATION

Wed 10 Jul 2019

15:00 - 16:00

Auditorium

Generate a digital marketing report

EXERCISE (TEAM)

Thu 11 Jul 2019

15:00 - 17:00

Students Lounge

Present your digital marketing report

PRESENTATION (TEAM)

Thu 11 Jul 2019

17:00 - 19:00

Auditorium

Course summary & epilogue

LECTURE

Wed 24 Jul 2019

18:00 - 19:00

Auditorium

Aivalis Tolis

Final exams

EXAM

Thu 25 Jul 2019

15:30 - 17:30

Lab

Aivalis Tolis

Professional Diploma

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ασκήσεις και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed