Professional Diploma in Digital & Social Media, Thessaloniki, Jan 2020

2072 hours total training

The most advanced topics

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 20 January 2020 times-icon17:00 (1h) marker-iconCafeteria

Course overview

Lecture
calendar-iconMonday 20 January 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

Marketing & Digital Marketing fundamentals

3h

The digital marketing fundamentals

Lecture
calendar-iconMonday 20 January 2020 times-icon19:00 (1h) marker-iconCR 1- ROOM

The customer, the journey, the funnel

Lecture
calendar-iconMonday 20 January 2020 times-icon20:00 (1h) marker-iconCR 1- ROOM

The marketing mix

Lecture
calendar-iconMonday 20 January 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

Working with website developers

3h

E-shop conversion rate optimization

Lecture
calendar-iconTuesday 21 January 2020 times-icon18:00 (30m) marker-iconCR 1- ROOM

Website design & development preparation

Lecture
calendar-iconTuesday 21 January 2020 times-icon18:30 (30m) marker-iconCR 1- ROOM

Website design & development process

Lecture
calendar-iconTuesday 21 January 2020 times-icon19:00 (1h) marker-iconCR 1- ROOM

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 21 January 2020 times-icon20:00 (1h) marker-iconCR 1- ROOM

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 21 January 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconMonday 03 February 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

Social media platforms

5h

Facebook page & community building

Platform demonstration
calendar-iconMonday 27 January 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

LinkedIn page & community building

Platform demonstration
calendar-iconTuesday 28 January 2020 times-icon20:00 (2h) marker-iconCR 1- ROOM

YouTube channel & community building

Platform demonstration
calendar-iconWednesday 29 January 2020 times-icon19:00 (1h) marker-iconCR 1- ROOM

Google my business account & community building

Platform demonstration
calendar-iconWednesday 29 January 2020 times-icon20:00 (30m) marker-iconCR 1- ROOM

Pinterest account & community building

Platform demonstration
calendar-iconWednesday 29 January 2020 times-icon20:30 (30m) marker-iconCR 1- ROOM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconWednesday 29 January 2020 times-icon21:00 (30m) marker-iconCR 1- ROOM

Articles, graphics & video production

2h

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconMonday 03 February 2020 times-icon20:30 (30m) marker-iconCR 1- ROOM

How to write search engine optimized articles for your blog

Lecture
calendar-iconTuesday 04 February 2020 times-icon19:00 (2h) marker-iconCR 1- ROOM

Content marketing strategy & calendar

2h

Content production

Lecture
calendar-iconTuesday 04 February 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

Content distribution

Lecture
calendar-iconTuesday 04 February 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconWednesday 05 February 2020 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present your content marketing strategy

Teams presentations
calendar-iconWednesday 05 February 2020 times-icon20:00 (2h) marker-iconCR 1- ROOM

Search engine optimization strategy - backlinks

4h

The backlinks

Lecture
calendar-iconMonday 10 February 2020 times-icon18:00 (4h) marker-iconCR 1- ROOM

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconTuesday 11 February 2020 times-icon18:00 (2h) marker-iconCR 1- ROOM

Onsite/page content optimization

Lecture
calendar-iconTuesday 11 February 2020 times-icon20:00 (1h) marker-iconCR 1- ROOM

Onsite/page technical optimization

Lecture
calendar-iconTuesday 11 February 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconWednesday 12 February 2020 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconWednesday 12 February 2020 times-icon20:00 (2h) marker-iconCR 1- ROOM

Social media marketing strategy & calendar

7h

The social media marketing strategy

Lecture
calendar-iconMonday 17 February 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

Social media live listening & marketing

Lecture
calendar-iconMonday 17 February 2020 times-icon19:00 (2h) marker-iconCR 1- ROOM

Social media customer care

Lecture
calendar-iconMonday 17 February 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

Social media posting

Lecture
calendar-iconTuesday 18 February 2020 times-icon18:00 (30m) marker-iconCR 1- ROOM

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 18 February 2020 times-icon18:30 (30m) marker-iconCR 1- ROOM

Social media engagement

Lecture
calendar-iconTuesday 18 February 2020 times-icon19:00 (1h) marker-iconCR 1- ROOM

Social media accounts & followers

Lecture
calendar-iconTuesday 18 February 2020 times-icon20:00 (30m) marker-iconCR 1- ROOM

Social media crisis management

Lecture
calendar-iconTuesday 18 February 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconWednesday 19 February 2020 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present the social media posts

Teams presentations
calendar-iconWednesday 19 February 2020 times-icon20:00 (2h) marker-iconCR 1- ROOM

Advertising platforms & campaigns

16h

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 24 February 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

Facebook & Instagram advertising audiences

Platform demonstration
calendar-iconTuesday 25 February 2020 times-icon18:00 (4h) marker-iconCR 1- ROOM

Facebook & Instagram advertising tags & events

Platform demonstration
calendar-iconWednesday 26 February 2020 times-icon18:00 (2h) marker-iconCR 1- ROOM

Facebook & Instagram awareness advertising campaigns

Platform demonstration
calendar-iconWednesday 26 February 2020 times-icon20:00 (2h) marker-iconCR 1- ROOM

Premium display advertising campaigns

Lecture
calendar-iconTuesday 03 March 2020 times-icon18:00 (3h) marker-iconCR 1- ROOM

Quora advertising campaigns

Platform demonstration
calendar-iconTuesday 03 March 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

Affiliate advertising campaigns (marketing)

Lecture
calendar-iconWednesday 04 March 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 04 March 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconTuesday 10 March 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconWednesday 11 March 2020 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present your digital media plan

Teams presentations
calendar-iconWednesday 11 March 2020 times-icon20:00 (2h) marker-iconCR 1- ROOM

Influencer marketing strategy

1h

The influencer marketing strategy

Lecture
calendar-iconMonday 16 March 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

Email & mobile marketing strategy

2h

Data & marketing automation

Lecture
calendar-iconTuesday 17 March 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconTuesday 17 March 2020 times-icon19:00 (30m) marker-iconCR 1- ROOM

E-mail marketing strategy

Lecture
calendar-iconTuesday 17 March 2020 times-icon19:30 (30m) marker-iconCR 1- ROOM

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconTuesday 17 March 2020 times-icon20:30 (30m) marker-iconAuditorium

Email & mobile marketing strategy - data automation

0h

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconTuesday 17 March 2020 times-icon21:30 (30m) marker-iconCR 1- ROOM

Monitoring with Google Analytics 4

4h

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconWednesday 18 March 2020 times-icon18:00 (3h) marker-iconCR 1- ROOM

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconWednesday 18 March 2020 times-icon21:00 (1h)

Reporting digital marketing - metrics

2h

Google Looker Studio reporting tool

Platform demonstration
calendar-iconMonday 23 March 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

Digital marketing important metrics

Lecture
calendar-iconMonday 23 March 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconTuesday 24 March 2020 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present your digital and social media report

Teams presentations
calendar-iconTuesday 24 March 2020 times-icon20:00 (2h) marker-iconCR 1- ROOM

Digital marketing strategy & budget - presentations

2h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 04 April 2020 times-icon16:00 (2h) marker-iconCR 1- ROOM

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 06 April 2020 times-icon18:00 (1h) marker-iconCR 1- ROOM

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 06 April 2020 times-icon20:00 (1h) marker-iconCR 1- ROOM

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconMonday 06 April 2020 times-icon21:00 (1h) marker-iconCR 1- ROOM

Exams & graduation

4h

Final exams

Exam
calendar-iconTuesday 07 April 2020 times-icon18:00 (2h) marker-iconCR 1- ROOM

Graduation ceremony

Networking
calendar-iconTuesday 07 April 2020 times-icon20:00 (2h) marker-iconCAFETERIA

The instructors

Ethel

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex

Alex Charalampidis

Managing Director, MONKS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Ioannis

Ioannis Ofakoglou

Managing Director, Ristart .

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Dominikos

Dominikos Pritis

Founder-Editorial Director, TECHINGREEK.COM.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Lazaros

Lazaros Tzanetos

Business Development Director, APIFON.