This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & key performance indicators. Inspired by the universities and driven by the latest updates in the digital & social media marketing industry.

In case of any health lock-down or emergency, we offer our training in an online virtual class via live webinar. Training takes place the same day & hour as scheduled.

Learn & practice in a class, 3 months length

This course takes place every week in a class in Thessaloniki, Greece. Students attend lectures & live tutorials and collaborate with others on team exercises & presentations.

Transform your career, start working immediately

This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services. Secure a solid future with this highly-demanded skill-set.

Thrive with industry-recognized credentials

Organizations are assured of the quality of this training. It has a long track record as a catalyst for change, an excellent reputation and is trusted by thousands of top agencies, brands, and corporations. Meet employers’ expectations by gaining real practical experience.

This is an award-winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World.

Enroll in this course and get another one for free!

If you enroll in our course you get our E-Learning Masterclass in Digital & Social Media Marketing for free! This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors. Complete our training faster than others, save your budget, and boost your speed to market.

Searching for accommodation in Thessaloniki?

Caravan Bed & Breakfast offers a special price for a double room + breakfast to our students who need a hotel in Thessaloniki. Just claim the offer after you enroll.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Course content

20h•83 lessons

The backlinks

LECTURE

Tue 02 Feb 2021

16:00 - 18:00

CR 1 - ROOM

The advertising strategy & media plan

LECTURE

22:25 - 22:25

Website design & development process

LECTURE

Tue 12 Jan 2021

16:00 - 17:00

CR 1 - ROOM

Website design & development preparation

LECTURE

Tue 12 Jan 2021

17:00 - 17:30

CR 1 - ROOM

Website landing pages conversion rate optimization

LECTURE

Tue 12 Jan 2021

17:30 - 18:00

CR 1 - ROOM

E-shop conversion rate optimization

LECTURE

Tue 12 Jan 2021

18:00 - 19:00

CR 1 - ROOM

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Wed 20 Jan 2021

16:00 - 17:00

CR 1 - ROOM

How to protect your copyright and respect copyright of others

LECTURE

Wed 20 Jan 2021

17:00 - 18:00

CR 1 - ROOM

LinkedIn page & community building

PLATFORM DEMONSTRATION

Wed 13 Jan 2021

19:00 - 20:00

CR 1 - ROOM

TikTok studio & community building

PLATFORM DEMONSTRATION

Mon 18 Jan 2021

16:30 - 17:00

CR 1 - ROOM

YouTube channel & community building

PLATFORM DEMONSTRATION

Mon 18 Jan 2021

17:00 - 18:00

CR 1 - ROOM

Google Business Profile & community building

PLATFORM DEMONSTRATION

Mon 18 Jan 2021

18:00 - 18:30

CR 1 - ROOM

Pinterest account & community building

PLATFORM DEMONSTRATION

Mon 18 Jan 2021

18:30 - 19:00

CR 1 - ROOM

LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Mon 18 Jan 2021

19:00 - 19:30

CR 1 - ROOM

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Tue 19 Jan 2021

16:00 - 17:00

CR 1 - ROOM

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Tue 26 Jan 2021

16:00 - 17:00

CR 1 - ROOM

Content distribution

LECTURE

Tue 26 Jan 2021

17:00 - 20:00

CR 1 - ROOM

The social media marketing

LECTURE

Mon 08 Feb 2021

16:00 - 17:00

CR 1 - ROOM

Social media live listening & marketing

LECTURE

Mon 08 Feb 2021

17:00 - 17:30

CR 1 - ROOM

Social media customer care

LECTURE

Mon 08 Feb 2021

17:30 - 18:00

CR 1 - ROOM

Social media crisis management

LECTURE

Mon 08 Feb 2021

18:00 - 20:00

CR 1 - ROOM

Social media accounts & followers

LECTURE

Tue 09 Feb 2021

16:00 - 16:30

CR 1 - ROOM

Social media marketing monitoring & evaluation

LECTURE

Tue 09 Feb 2021

16:30 - 17:00

CR - 1 ROOM

Social media posting

LECTURE

Tue 09 Feb 2021

17:00 - 17:30

CR 1 - ROOM

Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Tue 09 Feb 2021

17:30 - 18:00

CR 1 - ROOM

Social media engagement

LECTURE

Tue 09 Feb 2021

19:00 - 19:30

CR 1 - ROOM

Meta business portfolio

PLATFORM DEMONSTRATION

Tue 16 Feb 2021

16:00 - 16:30

CR 1 - ROOM

Meta advertising audiences

PLATFORM DEMONSTRATION

Tue 16 Feb 2021

16:30 - 17:00

CR 1 - ROOM

Meta advertising audiences

PLATFORM DEMONSTRATION

Tue 16 Feb 2021

17:00 - 17:30

CR 1 - ROOM

Meta advertising creatives & Creative Hub

PLATFORM DEMONSTRATION

Tue 16 Feb 2021

17:30 - 18:00

CR 1 - ROOM

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Tue 16 Feb 2021

18:00 - 18:30

CR 1 - ROOM

Meta engagement advertising campaigns

PLATFORM DEMONSTRATION

Tue 16 Feb 2021

18:30 - 19:00

CR - 1 ROOM

Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Tue 16 Feb 2021

19:00 - 19:30

CR - 1 ROOM

Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Tue 16 Feb 2021

19:30 - 20:00

CR 1 - ROOM

Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Wed 17 Feb 2021

16:00 - 16:30

CR 1 - ROOM

Google advertising audiences

PLATFORM DEMONSTRATION

Wed 17 Feb 2021

16:30 - 17:00

CR 1 - ROOM

Google search advertising campaigns

PLATFORM DEMONSTRATION

Wed 17 Feb 2021

17:00 - 17:30

CR 1 - ROOM

Google display advertising campaigns

PLATFORM DEMONSTRATION

Wed 17 Feb 2021

17:30 - 18:00

CR 1 - ROOM

YouTube advertising campaigns

PLATFORM DEMONSTRATION

Wed 17 Feb 2021

18:00 - 19:00

CR 1 - ROOM

Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Wed 17 Feb 2021

19:00 - 19:30

CR 1 - ROOM

Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Wed 17 Feb 2021

19:30 - 20:00

CR - 1 ROOM

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Mon 22 Feb 2021

16:00 - 16:30

CR 1 - ROOM

TikTok advertising campaigns

PLATFORM DEMONSTRATION

Mon 22 Feb 2021

16:30 - 17:00

CR 1 - ROOM

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Mon 22 Feb 2021

17:00 - 17:30

CR 1 - ROOM

Pinterest advertising campaigns

PLATFORM DEMONSTRATION

Mon 22 Feb 2021

17:30 - 18:00

CR 1 - ROOM

Premium advertising campaigns

LECTURE

Mon 22 Feb 2021

18:30 - 19:00

CR 1 - ROOM

Programmatic display advertising campaigns

LECTURE

Mon 22 Feb 2021

19:00 - 19:30

CR 1 - ROOM

Native advertising campaigns

LECTURE

Mon 22 Feb 2021

19:30 - 20:00

CR 1 - ROOM

Affiliate advertising campaigns

LECTURE

Tue 23 Feb 2021

16:00 - 17:00

CR 1 - ROOM

The influencer marketing

LECTURE

Tue 09 Mar 2021

16:00 - 18:00

CR 1 - ROOM

Email & mobile marketing audience & automations

LECTURE

Mon 08 Mar 2021

16:00 - 17:00

CR 1 - ROOM

E-mail marketing campaigns

LECTURE

Mon 08 Mar 2021

17:00 - 17:30

CR 1 - ROOM

Mobile marketing campaigns (SMS, Viber)

LECTURE

Mon 08 Mar 2021

17:30 - 18:00

CR 1 - ROOM

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Mon 08 Mar 2021

18:00 - 19:00

CR 1 - ROOM

Digital marketing professionals & how to get a job

LECTURE

Mon 05 Apr 2021

17:00 - 18:00

CR 1 - ROOM

Students registration & meeting with instructors

NETWORKING

Mon 11 Jan 2021

15:00 - 16:00

CAFETERIA

Digital marketing tactics overview

LECTURE

Mon 11 Jan 2021

17:00 - 18:00

CR 1 - ROOM

The customer, the journey & the funnel

LECTURE

Mon 11 Jan 2021

19:00 - 19:30

CR 1 - ROOM

Marketing mix overview

LECTURE

Mon 11 Jan 2021

19:30 - 20:00

CR 1 - ROOM

The online phenomena

LECTURE

Mon 11 Jan 2021

18:00 - 19:00

CR 1 - ROOM

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Wed 20 Jan 2021

18:00 - 19:00

CR 1 - ROOM

UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Wed 20 Jan 2021

19:00 - 20:00

CR 1 - ROOM

Prepare a content marketing strategy

EXERCISE (TEAM)

Wed 27 Jan 2021

16:00 - 18:00

READING ROOM

Present your content marketing strategy

PRESENTATION (TEAM)

Wed 27 Jan 2021

18:00 - 20:00

CR 1 - ROOM

The search engine optimization strategy

LECTURE

Mon 01 Feb 2021

16:00 - 17:00

CR 1 - ROOM

Onsite/page technical optimization

LECTURE

Mon 01 Feb 2021

17:00 - 19:00

CR 1 - ROOM

Onsite/page content optimization

LECTURE

Mon 01 Feb 2021

19:00 - 20:00

CR 1 - ROOM

Check a website and generate a report

EXERCISE (TEAM)

Wed 03 Feb 2021

16:00 - 18:00

READING ROOM

Present the report and suggestions

PRESENTATION (TEAM)

Wed 03 Feb 2021

18:00 - 20:00

CR 1 - ROOM

Prepare different social media posts for a brand

EXERCISE (TEAM)

Wed 10 Feb 2021

16:00 - 18:00

READING ROOM

Present the social media posts

PRESENTATION (TEAM)

Wed 10 Feb 2021

18:00 - 20:00

CR 1 - ROOM

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Wed 03 Mar 2021

16:00 - 18:00

READING ROOM

Present your digital media plan

PRESENTATION (TEAM)

Wed 03 Mar 2021

18:00 - 20:00

CR 1 - ROOM

Exploring retention & advertising

PLATFORM DEMONSTRATION

Tue 16 Mar 2021

16:00 - 17:00

CR 1 - ROOM

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Tue 16 Mar 2021

17:00 - 18:00

CR 1 - ROOM

Monitoring acquisition sources

PLATFORM DEMONSTRATION

Tue 16 Mar 2021

18:00 - 19:00

CR - 1 ROOM

Monitor your engagement

PLATFORM DEMONSTRATION

Tue 16 Mar 2021

19:00 - 20:00

CR - 1 ROOM

Generate a digital marketing report

EXERCISE (TEAM)

Tue 23 Mar 2021

16:00 - 18:00

READING ROOM

Present your digital marketing report

PRESENTATION (TEAM)

Tue 23 Mar 2021

18:00 - 20:00

CR 1 - ROOM

Course summary & epilogue

LECTURE

Mon 05 Apr 2021

18:00 - 19:00

CR 1 - ROOM

Final exams

EXAM

Tue 06 Apr 2021

15:00 - 17:00

MAKEDONIA PALACE

Professional Diploma

Brands we trained

Course completed

Learn & practice in a class, 3 months length

Transform your career, start working immediately

Thrive with industry-recognized credentials

This is an award-winning education

Enroll in this course and get another one for free!

Searching for accommodation in Thessaloniki?

Skills you'll gain

Course content

Graduation

Growth marketing strategy

SEO & GEO strategy backlinks02 Feb 2021

Advertising strategy

Working with website developers12 Jan 2021

Digital marketing legal issues20 Jan 2021

Content & keywords research strategy

Audiovisual production with AI

Social media platforms13 Jan - 19 Jan 2021

Content marketing strategy26 Jan 2021

Search & generative engine optimization strategy

Social media marketing strategy08 Feb - 09 Feb 2021

Advertising fundamentals

Advertising platforms & campaigns16 Feb - 23 Feb 2021

Advertising strategy & media plan

Influencer marketing strategy09 Mar 2021

Email & mobile marketing strategy08 Mar 2021

Digital marketing strategy & budget

Digital marketing positions & jobs05 Apr 2021

Creative strategy

Digital marketing services & agencies

Course welcome & overview11 Jan 2021

Marketing & digital marketing11 Jan 2021

Marketing strategy fundamentals11 Jan 2021

Digital marketing URLs & UTMs20 Jan 2021

Workshop - Content marketing strategy27 Jan 2021

Search engine & AI optimization strategy - content & technical01 Feb 2021

Workshop - Search & generative engine optimization strategy03 Feb 2021

Workshop - Social media marketing strategy10 Feb 2021

Workshop - Advertising strategy & media plan03 Mar 2021

Monitoring with Google Analytics 416 Mar 2021

Workshop - Reporting digital marketing23 Mar 2021

Course summary & epilogue05 Apr 2021

Exams06 Apr 2021

Digital marketing report

Content ideas research

Digital marketing reporting

Professional Diploma

Brands we trained