Professional Diploma in Digital & Social Media, Jan 21

In Thessaloniki, January 2021

The award winning course

This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & key performance indicators. Inspired by the universities and driven by the latest updates in the digital & social media marketing industry.

Learn & practice in a class, 3 months length

This course takes place every week in a class in Thessaloniki, Greece. Students attend lectures & live tutorials and collaborate with others on team exercises & presentations.

Transform your career, start working immediately

This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services. Secure a solid future with this highly-demanded skill-set.

Thrive with industry-recognized credentials

Organizations are assured of the quality of this training. It has a long track record as a catalyst for change, an excellent reputation and is trusted by thousands of top agencies, brands, and corporations. Meet employers’ expectations by gaining real practical experience.

This is an award-winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World.

Enroll in this course and get another one for free!

If you enroll in our course you get our E-Learning Masterclass in Digital & Social Media Marketing for free! This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors. Complete our training faster than others, save your budget, and boost your speed to market.

Searching for accommodation in Thessaloniki?

Caravan Bed & Breakfast offers a special price for a double room + breakfast to our students who need a hotel in Thessaloniki. Just claim the offer after you enroll.

Syllabus Manager

Syllabus Manager

Apostolis Aivalis

  • Jan 11 - Apr 06, 2021

  • Mondays, Tuesdays & 7 Wednesdays

  • 18:00 - 22:00 (4 hours)

  • Lessons in Greek (στα Ελληνικά)

  • For basic & advanced students

  • 136 hours total training

The benefits of studying with us

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

4 MONTHS FREE ACCESS TO 110 HOURS OF E-LEARNING

Free access to amazing videos of the lectures during your course

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

The most advanced topics

Pre-learning: The Digital Marketing Mindset

Students welcome and registration

NETWORKING
Monday 11 January 2021 17:00 (1h) CAFETERIA

Course overview

LECTURE
Monday 11 January 2021 18:00 (1h) CR 1 - ROOM

The available digital marketing tactics and strategies

LECTURE
Monday 11 January 2021 19:00 (1h) CR 1 - ROOM

The digital marketing phenomena

LECTURE
Monday 11 January 2021 20:00 (1h) CR 1 - ROOM

The digital consumer and his journey

LECTURE
Monday 11 January 2021 21:00 (30m) CR 1 - ROOM

The digital consumer and the marketing funnel

LECTURE
Monday 11 January 2021 21:30 (30m) CR 1 - ROOM

The Website Landing Pages

How to work with website design & development agencies

LECTURE
Tuesday 12 January 2021 18:00 (1h) CR 1 - ROOM

How to work with content management and e-shop platforms

LECTURE
Tuesday 12 January 2021 19:00 (30m) CR 1 - ROOM

How to optimize any of your landing pages

LECTURE
Tuesday 12 January 2021 19:30 (30m) CR 1 - ROOM

How to optimize your e-shop

LECTURE
Tuesday 12 January 2021 20:00 (1h) CR 1 - ROOM

The Website & Google Analytics

How to connect your website with Google Analytics and set goals

LIVE TUTORIAL
Tuesday 12 January 2021 21:00 (30m) CR 1 - ROOM

How to monitor basic metrics and realtime visitors in Google Analytics

LIVE TUTORIAL
Tuesday 12 January 2021 21:30 (30m) CR 1 - ROOM

The Social Media Platforms

How to create and use a Facebook Page

LIVE TUTORIAL
Wednesday 13 January 2021 18:00 (1h) CR 1 - ROOM

How to create posts for your Facebook Page with Creator studio

LIVE TUTORIAL
Wednesday 13 January 2021 19:00 (3h) CR 1 - ROOM

How to create and use a Twitter account

LIVE TUTORIAL
Monday 18 January 2021 18:00 (30m) CR 1 - ROOM

How to create and use a TikTok account

LIVE TUTORIAL
Monday 18 January 2021 18:30 (30m) CR 1 - ROOM

How to create and use a YouTube channel

LIVE TUTORIAL
Monday 18 January 2021 19:00 (1h) CR 1 - ROOM

How to create and use a Google My Business location

LIVE TUTORIAL
Monday 18 January 2021 20:00 (30m) CR 1 - ROOM

How to create and use a Pinterest business account

LIVE TUTORIAL
Monday 18 January 2021 20:30 (30m) CR 1 - ROOM

How to create and use a SnapChat account

LIVE TUTORIAL
Monday 18 January 2021 21:00 (30m) CR 1 - ROOM

How to create and use a Quora account

LIVE TUTORIAL
Monday 18 January 2021 21:30 (30m) CR 1 - ROOM

How to create and use an Instagram business profile

LIVE TUTORIAL
Tuesday 19 January 2021 18:00 (1h) CR 1 - ROOM

How to create posts for your Instagram account with Creator studio

LIVE TUTORIAL
Tuesday 19 January 2021 19:00 (1h) CR 1 - ROOM

How to create and use a LinkedIn personal profile and CV

LIVE TUTORIAL
Tuesday 19 January 2021 20:00 (1h) CR 1 - ROOM

How to create and use a LinkedIn company page

LIVE TUTORIAL
Tuesday 19 January 2021 21:00 (1h) CR 1 - ROOM

The Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

LECTURE
Wednesday 20 January 2021 18:00 (1h) CR 1 - ROOM

How to protect your copyright and respect copyright of others

LECTURE
Wednesday 20 January 2021 19:00 (1h) CR 1 - ROOM

The Use of Links & UTMs in Digital Marketing

How to work on UTMs strategy for your links

LECTURE
Wednesday 20 January 2021 20:00 (1h) CR 1 - ROOM

How to monitor UTM information of your visitors in Google Analytics

LIVE TUTORIAL
Wednesday 20 January 2021 21:00 (1h) CR 1 - ROOM

The Content Production

How to write structured and optimized texts for your blog articles or publications

LECTURE
Monday 25 January 2021 18:00 (2h) CR 1 - ROOM

How to use UberSuggest.com to research content keywords

LIVE TUTORIAL
Monday 25 January 2021 20:00 (30m) CR - 1 ROOM

How to use Canva.com to design different graphics

LIVE TUTORIAL
Monday 25 January 2021 20:30 (30m) CR 1 - ROOM

How to use Lumen5.com to produce video explainers

LIVE TUTORIAL
Monday 25 January 2021 21:00 (30m) CR 1 - ROOM

How to use Designrr.com to create publications & ebooks

LIVE TUTORIAL
Monday 25 January 2021 21:30 (30m) CR - 1 ROOM

The Content Marketing Strategy

How to form a content marketing strategy and calendar

LECTURE
Tuesday 26 January 2021 18:00 (1h) CR 1 - ROOM

How to distribute and promote your content in different channels

LECTURE
Tuesday 26 January 2021 19:00 (3h) CR 1 - ROOM

The Content Marketing Strategy Workshop

Prepare a content marketing strategy

TEAM EXERCISE
Wednesday 27 January 2021 18:00 (2h) READING ROOM

Present your content marketing strategy

TEAM PRESENTATION
Wednesday 27 January 2021 20:00 (2h) CR 1 - ROOM

The On-Site Search Engine Optimization (S.E.O.)

How search engines work

LECTURE
Monday 01 February 2021 18:00 (30m) CR 1 - ROOM

How to research content and keywords for you website

LECTURE
Monday 01 February 2021 18:30 (30m) CR 1 - ROOM

How to optimize your website and pages content

LECTURE
Monday 01 February 2021 19:00 (2h) CR 1 - ROOM

How to optimize your website technical issues

LECTURE
Monday 01 February 2021 21:00 (1h) CR 1 - ROOM

The Off-Site Search Engine Optimization Tactics (S.E.O.)

How to generate links on the web and social media back to your website

LECTURE
Tuesday 02 February 2021 18:00 (2h) CR 1 - ROOM

The Search Engine Optimization Audit

How to use SeoSiteCheckup.com to check any website

LIVE TUTORIAL
Tuesday 02 February 2021 20:00 (30m) CR - 1 ROOM

How to use Screaming Frog to check any website

LIVE TUTORIAL
Tuesday 02 February 2021 20:30 (30m) CR - 1 ROOM

How to use Ubersuggest.com to check any website

LIVE TUTORIAL
Tuesday 02 February 2021 21:00 (30m) CR - 1 ROOM

How to make an S.E.O. report for any website

LIVE TUTORIAL
Tuesday 02 February 2021 21:30 (30m) CR - 1 ROOM

The Search Engine Optimization Workshop

Check S.E.O. on a website and generate a report

TEAM EXERCISE
Wednesday 03 February 2021 18:00 (2h) READING ROOM

Present the S.E.O. report and suggestions

TEAM PRESENTATION
Wednesday 03 February 2021 20:00 (2h) CR 1 - ROOM

The Social Media Marketing Strategy

How to organize your social media team & accounts

LECTURE
Monday 08 February 2021 18:00 (1h) CR 1 - ROOM

How to form a social media posts calendar and post frequently

LECTURE
Monday 08 February 2021 19:00 (30m) CR 1 - ROOM

How to gain your social media followers

LECTURE
Monday 08 February 2021 19:30 (30m) CR 1 - ROOM

How to create great posts and stories customized for different social networks

LECTURE
Monday 08 February 2021 20:00 (2h) CR 1 - ROOM

How to use Hootsuite.com mashup tool to post on different social networks

LIVE TUTORIAL
Tuesday 09 February 2021 18:00 (30m) CR 1 - ROOM

How to use Hootsuite.com mashup tool to listen to what people post

LIVE TUTORIAL
Tuesday 09 February 2021 18:30 (30m) CR - 1 ROOM

How to respond to trends and people's posts with live marketing

LECTURE
Tuesday 09 February 2021 19:00 (30m) CR 1 - ROOM

How to respond to customer reviews, messages and questions

LECTURE
Tuesday 09 February 2021 19:30 (30m) CR 1 - ROOM

How to grow and engage your community with different tactics

LECTURE
Tuesday 09 February 2021 20:00 (1h) CR - 1 ROOM

How to respond to complaints and manage crisis

LECTURE
Tuesday 09 February 2021 21:00 (30m) CR 1 - ROOM

How to evaluate and report social media marketing results and KPIs

LIVE TUTORIAL
Tuesday 09 February 2021 21:30 (30m) CR - 1 ROOM

The Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

TEAM EXERCISE
Wednesday 10 February 2021 18:00 (2h) READING ROOM

Present the social media posts

TEAM PRESENTATION
Wednesday 10 February 2021 20:00 (2h) CR 1 - ROOM

The Digital Advertising Channels and Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

LECTURE
Monday 15 February 2021 18:00 (2h) CR 1 - ROOM

How to run display advertising campaigns on premium publishers

LECTURE
Monday 15 February 2021 20:00 (1h) CR 1 - ROOM

How to run programmatic display advertising campaigns on premium publishers

LECTURE
Monday 15 February 2021 21:00 (30m) CR 1 - ROOM

How to run native advertising campaigns on premium publishers

LECTURE
Monday 15 February 2021 21:30 (30m) CR 1 - ROOM

How to use Facebook business manager for agencies

LIVE TUTORIAL
Tuesday 16 February 2021 18:00 (30m) CR 1 - ROOM

How to use personal Facebook ad account & manager

LIVE TUTORIAL
Tuesday 16 February 2021 18:30 (30m) CR 1 - ROOM

How to create and manage tags on Facebook ads manager

LIVE TUTORIAL
Tuesday 16 February 2021 19:00 (30m) CR 1 - ROOM

How to create and manage audiences on Facebook ads manager

LIVE TUTORIAL
Tuesday 16 February 2021 19:30 (30m) CR 1 - ROOM

How to use Facebook Audience Insights

LIVE TUTORIAL
Tuesday 16 February 2021 20:00 (30m) CR 1 - ROOM

How to use Facebook and Instagram Creative Hub for mockups

LIVE TUTORIAL
Tuesday 16 February 2021 20:30 (30m) CR - 1 ROOM

How to run reach advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Tuesday 16 February 2021 21:00 (30m) CR - 1 ROOM

How to run awareness advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Tuesday 16 February 2021 21:30 (30m) CR 1 - ROOM

How to run traffic advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Wednesday 17 February 2021 18:00 (30m) CR 1 - ROOM

How to run conversions advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Wednesday 17 February 2021 18:30 (30m) CR 1 - ROOM

How to run lead advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Wednesday 17 February 2021 19:00 (30m) CR 1 - ROOM

How to run engagement & messages advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Wednesday 17 February 2021 19:30 (30m) CR 1 - ROOM

How to run catalogue sales advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Wednesday 17 February 2021 20:00 (1h) CR 1 - ROOM

How to run Facebook and Instagram remarketing campaigns

LIVE TUTORIAL
Wednesday 17 February 2021 21:00 (30m) CR 1 - ROOM

How to use Facebook and Instagram ad manager dashboard and reports

LIVE TUTORIAL
Wednesday 17 February 2021 21:30 (30m) CR - 1 ROOM

How to use Google ads manager account for agencies

LIVE TUTORIAL
Monday 22 February 2021 18:00 (30m) CR 1 - ROOM

How to use personal Google ad account

LIVE TUTORIAL
Monday 22 February 2021 18:30 (30m) CR 1 - ROOM

How to create and manage Google ads tags (goals)

LIVE TUTORIAL
Monday 22 February 2021 19:00 (30m) CR 1 - ROOM

How to create and manage Google ads audiences

LIVE TUTORIAL
Monday 22 February 2021 19:30 (30m) CR 1 - ROOM

How to run traffic & conversions advertising campaigns on Google search

LIVE TUTORIAL
Monday 22 February 2021 20:00 (30m) CR 1 - ROOM

How to do keywords research for search ads with Keywords Planner or other tools

LIVE TUTORIAL
Monday 22 February 2021 20:30 (30m) CR 1 - ROOM

How to match targeted keywords with Google search ad creatives

LECTURE
Monday 22 February 2021 21:00 (30m) CR 1 - ROOM

The Google search ad campaigns metrics & KPIs

LECTURE
Monday 22 February 2021 21:30 (30m) CR 1 - ROOM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

LIVE TUTORIAL
Tuesday 23 February 2021 18:00 (1h) CR 1 - ROOM

How to run awareness & traffic advertising campaigns on Gmail

LIVE TUTORIAL
Tuesday 23 February 2021 19:00 (1h) CR 1 - ROOM

How to run awareness & traffic advertising campaigns on YouTube

LIVE TUTORIAL
Tuesday 23 February 2021 20:00 (1h) CR 1 - ROOM

How to run Google remarketing campaigns

LIVE TUTORIAL
Tuesday 23 February 2021 21:00 (30m) CR 1 - ROOM

How to use Google ad account dashboard and reports

LIVE TUTORIAL
Tuesday 23 February 2021 21:30 (30m) CR 1 - ROOM

How to run advertising campaigns on LinkedIn

LIVE TUTORIAL
Monday 01 March 2021 18:00 (1h) CR 1 - ROOM

How to run advertising campaigns on Twitter

LIVE TUTORIAL
Monday 01 March 2021 19:00 (1h) CR 1 - ROOM

How to run advertising campaigns on Reddit

LIVE TUTORIAL
Monday 01 March 2021 20:00 (30m) CR 1 - ROOM

How to run advertising campaigns on Snapchat

LIVE TUTORIAL
Monday 01 March 2021 20:30 (30m) CR 1 - ROOM

How to run advertising campaigns on Pinterest

LIVE TUTORIAL
Monday 01 March 2021 21:00 (30m) CR 1 - ROOM

How to run advertising campaigns on Quora

LIVE TUTORIAL
Monday 01 March 2021 21:30 (30m) DAIOS

How to run advertising campaigns on affiliate networks (affiliate marketing)

LECTURE
Tuesday 02 March 2021 18:00 (2h) CR 1 - ROOM

The Performance Marketing Tactics

The performance marketing checklist

LECTURE
Tuesday 02 March 2021 19:00 (1h) CR - 1 ROOM

How to check and optimize your campaigns for better conversion rate

LIVE TUTORIAL
Tuesday 02 March 2021 20:00 (1h) CR - 1 ROOM

The Digital Advertising Strategy

How to plan advertising campaigns, calculate budget and evaluate results

LECTURE
Tuesday 02 March 2021 21:00 (1h) CR - 1 ROOM

The Digital Advertising Strategy Workshop

Plan an advertising campaign for a marketing objective

TEAM EXERCISE
Wednesday 03 March 2021 18:00 (2h) READING ROOM

Present your digital media plan

TEAM PRESENTATION
Wednesday 03 March 2021 20:00 (2h) CR 1 - ROOM

The Email and Mobile Marketing

How to organize customer's data and marketing automation

LECTURE
Monday 08 March 2021 18:00 (1h) CR 1 - ROOM

How to run e-mail marketing campaigns

LECTURE
Monday 08 March 2021 19:00 (30m) CR 1 - ROOM

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

LECTURE
Monday 08 March 2021 19:30 (30m) CR 1 - ROOM

How to use Mailchimp.com e-mail marketing platform

LIVE TUTORIAL
Monday 08 March 2021 20:00 (1h) CR 1 - ROOM

How to use Apifon.com mobile marketing platform

LIVE TUTORIAL
Monday 08 March 2021 21:00 (30m) CR 1 - ROOM

How to use Chatfuel.com chatbot platform

LIVE TUTORIAL
Monday 08 March 2021 21:30 (30m) CR 1 - ROOM

The Influencer Marketing

How to work with influencers and brand ambassadors

LECTURE
Tuesday 09 March 2021 18:00 (1h) CR 1 - ROOM

How to use Susurrus.io influencer management tool

LIVE TUTORIAL
Tuesday 09 March 2021 19:00 (30m) CR 1 - ROOM

How to use Upfluence.com influencer management tool

LIVE TUTORIAL
Tuesday 09 March 2021 19:30 (30m) CR 1 - ROOM

The Digital Reputation and Public Relations

How to manage reputation with content and deep fake content

LECTURE
Tuesday 09 March 2021 20:00 (30m) CR 1 - ROOM

How to manage reputation with Astroturfing

LECTURE
Tuesday 09 March 2021 20:30 (30m) CR - 1 ROOM

How to build public relations using digital and social media tactics

LECTURE
Tuesday 09 March 2021 21:00 (1h) CR 1 - ROOM

The Digital Marketing Monitoring and Evaluation on Analytics

How to use Google Analytics to monitor your audience

LIVE TUTORIAL
Tuesday 16 March 2021 18:00 (1h) CR 1 - ROOM

How to use Google Analytics to monitor your acquisition sources

LIVE TUTORIAL
Tuesday 16 March 2021 19:00 (1h) CR 1 - ROOM

How to use Google Analytics to create goals and monitor conversions and funnel

LIVE TUTORIAL
Tuesday 16 March 2021 20:00 (1h) CR - 1 ROOM

How to use Google Analytics 4

LIVE TUTORIAL
Tuesday 16 March 2021 21:00 (1h) CR - 1 ROOM

The Digital Marketing KPIs & Reporting

The important metrics and KPIs for all digital marketing tactics and strategies

LECTURE
Monday 22 March 2021 18:00 (1h) CR 1 - ROOM

How to report digital marketing metrics and KPIs to your clients

LECTURE
Monday 22 March 2021 19:00 (1h) CR 1 - ROOM

How to use Google Data Studio to design and share reports with your clients

LIVE TUTORIAL
Monday 22 March 2021 20:00 (1h) CR 1 - ROOM

How to use Google Analytics custom dashboards to design and share reports with your clients

LIVE TUTORIAL
Monday 22 March 2021 21:00 (1h) CR 1 - ROOM

The Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

TEAM EXERCISE
Tuesday 23 March 2021 18:00 (2h) READING ROOM

Present your digital and social media report

TEAM PRESENTATION
Tuesday 23 March 2021 20:00 (2h) CR 1 - ROOM

The Growth Hacking Tactics

The growth hacking case studies

LECTURE
Monday 29 March 2021 18:00 (2h) CR 1 - ROOM

The Digital Marketing Funnel Tactics

The digital marketing funnel step-by-step

LECTURE
Monday 29 March 2021 20:00 (1h) CR 1 - ROOM

How to optimize your digital marketing funnel for better overall results

LIVE TUTORIAL
Monday 29 March 2021 21:00 (1h) CR 1 - ROOM

The Digital and Social Media Marketing Strategy

How to gather data and a proper brief for a digital marketing strategy

LECTURE
Tuesday 30 March 2021 18:00 (30m) CR 1 - ROOM

How to research the competition for a digital marketing strategy

LECTURE
Tuesday 30 March 2021 18:30 (30m) CR 1 - ROOM

How to decide a creative concept and make a timeline for a digital marketing strategy

LECTURE
Tuesday 30 March 2021 19:00 (30m) CR 1 - ROOM

How to adapt your digital marketing strategy for your marketing objectives

LECTURE
Tuesday 30 March 2021 19:30 (30m) CR - 1 ROOM

How to use different tactics in your digital marketing strategy

LECTURE
Tuesday 30 March 2021 20:00 (1h) CR - 1 ROOM

How to calculate the budget for your digital marketing strategy

LECTURE
Tuesday 30 March 2021 21:00 (1h) CR - 1 ROOM

The Digital and Social Media Marketing Strategy Full Day Workshop

Draft a complete digital and social media strategy

TEAM EXERCISE
Saturday 03 April 2021 10:00 (6h) READING ROOM

Present your digital and social media strategy

TEAM PRESENTATION
Saturday 03 April 2021 16:00 (2h) CR 1 - ROOM

The Digital Marketing Services

How to function in different positions as a digital marketing professional

LECTURE
Monday 05 April 2021 18:00 (1h) CR 1 - ROOM

How to price and sell digital marketing services

LECTURE
Monday 05 April 2021 19:00 (1h) CR 1 - ROOM

How to launch and run a digital and social media marketing agency

LECTURE
Monday 05 April 2021 20:00 (1h) CR 1 - ROOM

Course summary & epilogue

LECTURE
Monday 05 April 2021 21:00 (1h) CR 1 - ROOM

The Exams and Graduation

Final exams

EXAMINATION
Tuesday 06 April 2021 18:00 (2h) MAKEDONIA PALACE

Graduation ceremony

NETWORKING
Tuesday 06 April 2021 20:00 (2h) MAKEDONIA PALACE

The instructors

Apostolis Aivalis

Apostolis Aivalis

Managing Partner, Aival.com.

Panos Alefragis

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

George Arapogiannis

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex Charalampidis

Alex Charalampidis

Managing Director, MONKS.

Dimitris Dimitriadis

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Katerina Ponti

Katerina Ponti

Content creator & Influencer Relations Manager, Giraffes in the Kitchen.

Nikos Siamakis

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos Sklavenitis

Stefanos Sklavenitis

Managing Partner, Flipside.

Souzana Theodoridou

Souzana Theodoridou

Managing Director, Grekaddict.com.

Omiros Tsapalos

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros Tzanetos

Lazaros Tzanetos

Business Development Director, APIFON.

Georgia Zacharaki

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Nikos  Zakakis

Nikos Zakakis

Managing Partner, ISOMETRIK.

Awesome things our graduates say

Where it takes place

Music Concert Hall of Thessaloniki

25 Martiou & Paralia, 54646, Thessaloniki, Greece


Training hall: Conference Room 1 (CR1), Ground floor

Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Hotel Makedonia Palace

2. M. Alexandrou Av, 546 40, Thessaloniki, Greece


Training hall: Hall 179, Ground floor

Directions to Macedonia Palace Hotel: By bus: The "Faliro" bus stop of the 8 bus line is less than 150 meters from the hotel. Get detailed directions here.

Frequent questions & answers

Coronavirus disease (covid-19) outbreak status

What will happen if we are not allowed to attend in a class? Do classes get canceled?

In case of any health lock-down or emergency, we offer our training in an online virtual class via live webinar. Training takes place the same day & hour as scheduled. A virtual class allows all participants to attend lectures, collaborate with other students and share video/audio. In a virtual class any participant can:

  • Raise hand and ask questions
  • Talk to everybody and listen others talking (2way audio)
  • Share video or watch other's videos (2way video)
  • Give a presentation or share screen (2way sharing)
  • Form teams and collaborate with others on team exercises

Example: A virtual class (live webinar):

knowcrunch-live-webinar.png

Example: A virtual class (live webinar):

knowcrunhc-webinar-example.jpg

Before enrolling

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Who is this course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class courses & some e-learning courses and can be offered when you pay by credit card. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course.

Can I cancel anytime? Do I get a refund if I do?

Cancellations

You can cancel anytime before the course kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus we just include it.

We update our training presentations & bonus material daily! We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos quarterly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Will we participate in team exercises and hands-on strategies?

YES. This is the only course in the market which offers actual hands-on team exercises in real life case studies or briefs for every one of the digital & social media channels. You will form teams and work on the following:

  • Search engine optimization team exercise & presentation
  • Content marketing strategy team exercise & presentation
  • Social media posts strategy team exercise & presentation
  • Advertising strategy team exercise & presentation
  • Monitoring & report team exercise & presentation
  • Full day digital & social media strategy, budget & plan team exercise & presentation

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Exams & certification

Which other optional certifications can I apply for after successful completion?

This course gives you a solid background in all required digital & social media fundamentals. It allows you to optionally pursue much more important international certifications. Some examples:

  • The Facebook online certification and qualify as a 'Facebook Certified Professional' (fee: $150).
  • The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified' (fee: $600).
  • The Google ads fundamentals exam & certification and qualify as a 'Google Qualified Professional' (free).

Only the very best training courses that meet stringent requirements can prepare you to pursue more qualifications and our course offers more than enough to achieve all these exams.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Do I get a diploma?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma from KnowCrunch.

Students who don't pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

Learning skills & outcome

Is there an active community or alumni I can participate in?

YES. The biggest active community in the country!

Our alumni community

All graduates of our events automatically become members of our alumni enjoying many benefits such as:

  • Special tickets for alumni to all of our events
  • Special discounts & offers from all of our partners for more certifications or master degrees
  • Personal recommendations from our instructors upon request
  • Free entrance to some special education events

Our Facebook Group community

All graduates of our events can be part of a wonderful Facebook community of Greek Digital & Social Media Specialists & Executives, where we are offering support for any question you may have and posting job positions daily!

Our networking events

You will participate in free-to-access events to mix and match with other professionals, agencies and brands.

Which are the digital marketing positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

Strategy & Sales positions

  • Digital & Social Media Head 
  • Digital & Social Media PR Manager/Consultant 
  • Digital & Social Media Marketing Manager/Consultant 
  • Digital & Social Media Sales Manager/Consultant

Operational positions

  • E-Commerce & E-shop Manager/Consultant
  • Content Marketing Manager/Freelancer
  • Social Media Marketing Manager/Freelancer
  • Search Engine Optimization Manager/Consultant
  • Google Advertising (SEM) Manager/Consultant 
  • Facebook Advertising Manager/Consultant 
  • Twitter Advertising Manager/Consultant 
  • LinkedIn Advertising Manager/Consultant 
  • Premium Display Advertising Manager/Consultant/Planner/Buyer 
  • Affiliate Advertising Manager/Consultant/Planner/Buyer
  • Messaging & Automation (mobile & email) Manager/Consultant 
  • Growth Hacker
  • Performance Marketing Manager/Consultant 
  • Monitoring & Analytics Manager/Consultant 
  • Social Media Insights & Analytics Manager/Consultant 

Academic positions

  • Digital & Social Media Trainer/Instructor

What skils do I gain after completing this digital marketing course?

After successfully completing this course you will be able to:

Overall knowledge
  • Understand the web & social media consumer behaviours & decisions
  • Compare and leverage all digital & social media channels & tools in your work
Plan & form any strategy
  • Draft digital & social media strategies & action plans with a detailed budget (SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy, complete digital & social media strategy)
  • Include digital & social media campaigns & tools into your communication & media mix
Implement anything
  • Find, evaluate and manage digital & social media service providers & partners
  • Execute your strategies through a project structure, with milestones, deliverables and KPIs
  • Increase conversions, generate more sales
  • Reduce your expenses and budget spending
  • Hire digital & social media executives and understand their terminology and skills
Measure & evaluate results
  • Monitor & optimize the impact of your digital performance and effectiveness
  • Report all your digital & social media results, activities and KPIs
Offer & sell services to others
  • Start selling digital & social media services to your clients as a freelance professional
  • Include digital & social media services in your business & revenue model for your company

This course is not just about 'understanding' and it is not just a 'fast track'. It is about being able to implement and thrive in your market.

Book your ticket now

Alumni €1250

  • Price available only for our graduates.
3 installments for credit cards

Special €1350

  • Unemployed,
  • Students,
  • Groups of 2+.
3 installments for credit cards

Regular €1750

  • All other applicants.
3 instalments for credit cards