Professional Diploma in Digital & Social Media, Thessaloniki

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The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

Please check all our upcoming events in this city .

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Lecture
Tuesday 10 December 2019 18:00 (3h) CR 1- ROOM

How to research the market & competition for a digital marketing strategy

Lecture
Tuesday 10 December 2019 21:00 (1h) CR 1- ROOM

Content Production

How to use Lumen5.com to produce video explainers

Tutorial
Monday 07 October 2019 19:30 (30m) CR 1- ROOM

How to use Canva.com to design different graphics

Tutorial
Monday 07 October 2019 20:30 (30m) CR 1- ROOM

How to write search engine optimized articles for your blog

Lecture
Tuesday 08 October 2019 19:00 (2h) CR 1- ROOM

Digital Marketing Mindset

Students welcome and registration

Networking event
Monday 23 September 2019 17:00 (1h) 2nd floor cafe

Course overview

Lecture
Monday 23 September 2019 18:00 (1h) CR 1- ROOM

The digital marketing

Lecture
Monday 23 September 2019 19:00 (1h) CR 1- ROOM

The marketing & sales funnel

Lecture
Monday 23 September 2019 20:00 (1h) CR 1- ROOM

The consumer and his online journey

Lecture
Monday 23 September 2019 21:00 (1h) CR 1- ROOM

Website & Landing Pages

How to optimize your e-shop

Lecture
Tuesday 24 September 2019 18:00 (30m) CR 1- ROOM

How to work with content management systems and e-shop platforms

Tuesday 24 September 2019 18:30 (30m) CR 1- ROOM

How to work with website design & development agencies

Lecture
Tuesday 24 September 2019 19:00 (1h) CR 1- ROOM

How to optimize any landing page on your websites

Tuesday 24 September 2019 20:00 (1h) CR 1- ROOM

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Tuesday 24 September 2019 21:00 (1h) CR 1- ROOM

How to protect your copyright and respect copyright of others

Lecture
Monday 07 October 2019 18:00 (1h) CR 1- ROOM

Connecting to Google Analytics

How to connect your website with Google Analytics and set goals

Live Demo
Wednesday 25 September 2019 18:00 (2h) CR 1- ROOM

How to monitor basic metrics and realtime visitors in Google Analytics

Live Demo
Wednesday 25 September 2019 20:00 (30m) CR 1- ROOM

E-shops

Shopify e-commerce platform

Tutorial
Wednesday 25 September 2019 20:30 (30m) CR 1- ROOM

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Monday 30 September 2019 18:00 (1h) CR 1- ROOM

How to create posts for your Facebook Page with Creator studio

Tutorial
Monday 30 September 2019 19:00 (3h) CR 1- ROOM

How to create and use an Instagram business profile

Tutorial
Tuesday 01 October 2019 18:00 (1h) CR 1- ROOM

How to create and use a LinkedIn personal profile and CV

Tutorial
Tuesday 01 October 2019 19:00 (1h) CR 1- ROOM

How to create and use a LinkedIn company page

Tutorial
Tuesday 01 October 2019 20:00 (2h) CR 1- ROOM

How to create and use a Twitter account

Tutorial
Wednesday 02 October 2019 18:00 (1h) CR 1- ROOM

How to create and use a YouTube channel

Tutorial
Wednesday 02 October 2019 19:00 (1h) CR 1- ROOM

How to create and use a Google My Business location

Tutorial
Wednesday 02 October 2019 20:00 (30m) CR 1- ROOM

How to create and use a SnapChat account

Tutorial
Wednesday 02 October 2019 20:30 (30m) CR 1- ROOM

How to create and use a Pinterest business account

Tutorial
Wednesday 02 October 2019 21:00 (30m) CR 1- ROOM

How to create and use a Quora account

Tutorial
Wednesday 02 October 2019 21:30 (30m) CR 1- ROOM

Content Marketing Strategy

How to form a content marketing strategy and calendar

Lecture
Tuesday 08 October 2019 18:00 (1h) CR 1- ROOM

How to distribute and promote your content in different channels

Lecture
Tuesday 08 October 2019 21:00 (1h) CR 1- ROOM

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Wednesday 09 October 2019 18:00 (2h) MUSEUM ROOM

Present your content marketing strategy

Presentation
Wednesday 09 October 2019 20:00 (2h)

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Wednesday 16 October 2019 18:00 (4h) CR 1- ROOM

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Thursday 17 October 2019 18:00 (2h) CR 1- ROOM

How to optimize your website technical issues

Lecture
Thursday 17 October 2019 20:00 (1h) CR 1- ROOM

How to optimize your website and pages content

Lecture
Thursday 17 October 2019 21:00 (1h) CR 1- ROOM

Search Engine Optimization (S.E.O.) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Friday 18 October 2019 18:00 (2h) MUSEUM ROOM

Present the S.E.O. report and suggestions

Presentation
Friday 18 October 2019 20:00 (2h) CR 1- ROOM

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Monday 21 October 2019 18:00 (1h) CR 1- ROOM

How to form a social media posts calendar and post frequently

Lecture
Monday 21 October 2019 19:00 (2h) CR 1- ROOM

How to gain your social media followers

Lecture
Monday 21 October 2019 21:00 (1h) CR 1- ROOM

How to respond to trends and people's posts with live marketing

Lecture
Tuesday 22 October 2019 18:00 (30m) CR 1- ROOM

How to respond to customer reviews, messages and questions

Lecture
Tuesday 22 October 2019 18:30 (30m) CR 1- ROOM

How to respond to complaints and manage crisis

Lecture
Tuesday 22 October 2019 19:00 (1h) CR 1- ROOM

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Tuesday 22 October 2019 20:00 (30m) CR 1- ROOM

How to create great posts and stories customized for different social networks

Lecture
Tuesday 22 October 2019 21:00 (1h) CR 1- ROOM

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Wednesday 23 October 2019 18:00 (2h) MUSEUM ROOM

Present the social media posts

Presentation
Wednesday 23 October 2019 20:00 (2h) CR 1- ROOM

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Tuesday 29 October 2019 18:00 (1h) CR 1- ROOM

How to run advertising campaigns on premium publishers

Lecture
Tuesday 29 October 2019 19:00 (1h) CR 1- ROOM

How to run programmatic display advertising campaigns on premium publishers

Lecture
Tuesday 29 October 2019 20:00 (1h) CR-1 ROOM

How to run native advertising campaigns on premium publishers

Lecture
Tuesday 29 October 2019 21:00 (1h) CR 1- ROOM

How to create and manage tags on Facebook ads manager

Tutorial
Monday 04 November 2019 18:00 (4h) CR 1- ROOM

How to use personal Facebook ad account & manager

Tutorial
Tuesday 05 November 2019 18:00 (3h) CR 1- ROOM

How to use Facebook Audience Insights

Tutorial
Tuesday 05 November 2019 21:00 (1h) CR 1- ROOM

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Monday 11 November 2019 18:00 (3h) CR 1- ROOM

How to run traffic & conversions advertising campaigns on Google search

Tutorial
Monday 11 November 2019 21:00 (1h) CR 1- ROOM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Tuesday 12 November 2019 18:00 (1h) CR 1- ROOM

How to run awareness & traffic advertising campaigns on Discovery

Tutorial
Tuesday 12 November 2019 19:00 (1h) CR 1- ROOM

How to run awareness & traffic advertising campaigns on YouTube

Tutorial
Tuesday 12 November 2019 20:00 (1h) CR 1- ROOM

How to use Google ads manager account for agencies

Tutorial
Tuesday 12 November 2019 21:00 (1h) CR 1- ROOM

How to run advertising campaigns on LinkedIn

Tutorial
Monday 18 November 2019 18:00 (1h) CR 1- ROOM

How to run advertising campaigns on Snapchat

Tutorial
Monday 18 November 2019 19:00 (30m) CR 1- ROOM

How to run advertising campaigns on Reddit

Tutorial
Monday 18 November 2019 19:30 (30m) CR 1- ROOM

How to run advertising campaigns on Twitter

Tutorial
Monday 18 November 2019 20:00 (1h) CR 1- ROOM

How to run advertising campaigns on Pinterest

Tutorial
Monday 18 November 2019 21:00 (30m) CR 1- ROOM

How to run advertising campaigns on Quora

Tutorial
Monday 18 November 2019 21:30 (30m) CR 1- ROOM

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Tuesday 19 November 2019 18:00 (2h) CR 1- ROOM

How to create and manage Google ads tags (goals)

Tutorial
Tuesday 19 November 2019 21:00 (1h) CR 1- ROOM

Digital Advertising Strategy & Plan Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Wednesday 20 November 2019 18:00 (2h) MUSEUM ROOM

Present your digital media plan

Presentation
Wednesday 20 November 2019 20:00 (2h) CR 1- ROOM

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Monday 25 November 2019 18:00 (1h) CR 1- ROOM

Digital Reputation Strategy

The fake & deep fake content

Lecture
Monday 25 November 2019 20:00 (1h) CR 1- ROOM

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Tuesday 26 November 2019 18:00 (1h) CR 1- ROOM

How to run e-mail marketing campaigns

Lecture
Tuesday 26 November 2019 19:00 (30m) CR 1- ROOM

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

Lecture
Tuesday 26 November 2019 19:30 (30m) CR-1 ROOM

How to use Mailchimp.com e-mail marketing platform

Tutorial
Tuesday 26 November 2019 20:00 (30m) CR-1 ROOM

How to use Apifon.com mobile marketing platform

Tutorial
Tuesday 26 November 2019 20:30 (30m) CR 1- ROOM

How to use Chatfuel.com chatbot platform

Tutorial
Tuesday 26 November 2019 21:30 (30m) CR-1 ROOM

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Wednesday 27 November 2019 18:00 (3h) CR 1- ROOM

How to use Google Analytics 4 to monitor your engagement

Tutorial
Wednesday 27 November 2019 21:00 (1h) CR 1- ROOM

Reporting Digital Marketing Results

How to use Google Data Studio to design and share reports with your clients

Tutorial
Monday 02 December 2019 18:00 (1h) CR 1- ROOM

The important metrics for all digital marketing tactics & strategies

Lecture
Monday 02 December 2019 21:00 (1h) CR 1- ROOM

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Tuesday 03 December 2019 18:00 (2h) MUSEUM ROOM

Present your digital and social media report

Presentation
Tuesday 03 December 2019 20:00 (2h) CR 1- ROOM

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Monday 09 December 2019 20:00 (1h) CR 1- ROOM

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 14 December 2019 16:00 (2h) CR 1- ROOM

Digital Marketing Services

How to work in digital marketing job positions

Lecture
Monday 16 December 2019 18:00 (1h) CR 1- ROOM

How to analyze costs & prices for your digital marketing services

Lecture
Monday 16 December 2019 19:00 (1h) CR 1- ROOM

How to launch and run a digital and social media marketing agency

Lecture
Monday 16 December 2019 20:00 (1h) CR 1- ROOM

Course summary & epilogue

Lecture
Monday 16 December 2019 21:00 (1h) CR 1- ROOM

Exams & Graduation

Final exams

Final Exam
Tuesday 17 December 2019 18:00 (2h) CR 1- ROOM

Graduation ceremony

Networking event
Tuesday 17 December 2019 20:00 (2h) Cafeteria

Ethel

Ethel

LinkedIn Trainer, linkedin.comcompanyethel-agelatou.

Tolis

Tolis Aivalis

Managing Partner, aival.com.

George

George Arapogiannis

Managing Director, humanminds.eu.

Alex

Alex Charalampidis

Managing Director, monks.gr.

Yannis

Yannis Elpidis

Managing Partner, darkpony.com.

Ioannis

Ioannis

Managing Director, ristart.gr.

Dominikos

Dominikos

Founder-Editorial Director, techingreek.com.

Omiros

Omiros Tsapalos

Managing Partner, strategycom.gr.

Lazaros

Lazaros Tzanetos

Business Development Director, apifon.com .

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, omd.gr.