Professional Diploma in Digital & Social Media, Thessaloniki

Thessaloniki, September 2019

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Course's topics

Pre-learning: Digital & Social Media Fundamentals

Course overview

Lecture
Monday 23 September 2019 18:00 (1h) CR 1- ROOM

The digital consumer, his online journey & funnel

Lecture
Monday 23 September 2019 21:00 (1h) CR 1- ROOM

The crowdsourcing, viral & long-tail phenomena

Lecture
Monday 23 September 2019 19:00 (1h) CR 1- ROOM

The marketing objectives & available digital marketing strategies

Lecture
Monday 23 September 2019 20:00 (1h) CR 1- ROOM

Students welcome & registration

Networking event
Monday 23 September 2019 17:00 (1h) 2nd floor cafe

Websites & Landing Pages

Websites legal (GDPR, domains, data privacy, terms, cookies) 

Lecture
Tuesday 24 September 2019 21:00 (1h) CR 1- ROOM

Designing & optimizing landing pages & preparing your UTMs

Lecture
Tuesday 24 September 2019 20:00 (1h) CR 1- ROOM

WordPress content management system (CMS)

Tutorial
Tuesday 24 September 2019 18:30 (30m) CR 1- ROOM

Choosing a website content management system (CMS) or platform

Lecture
Tuesday 24 September 2019 18:00 (30m) CR 1- ROOM

Working with website design & development agencies

Lecture
Tuesday 24 September 2019 19:00 (1h) CR 1- ROOM

E-shops

Designing & optimizing e-shops

Lecture
Wednesday 25 September 2019 18:00 (2h) CR 1- ROOM

Choosing an e-shop platform

Lecture
Wednesday 25 September 2019 20:00 (30m) CR 1- ROOM

Shopify e-commerce platform

Tutorial
Wednesday 25 September 2019 20:30 (30m) CR 1- ROOM

E-shops legal issues (GDPR, transactions, returns, terms)

Lecture
Wednesday 25 September 2019 21:00 (1h) CR 1- ROOM

Social Media & Social Networks

YouTube channel

Tutorial
Wednesday 02 October 2019 19:00 (1h) CR 1- ROOM

Google My Business location

Tutorial
Wednesday 02 October 2019 20:00 (30m) CR 1- ROOM

Pinterest business account, boards & pins

Tutorial
Wednesday 02 October 2019 21:00 (30m) CR 1- ROOM

SnapChat messenger & stories

Tutorial
Wednesday 02 October 2019 20:30 (30m) CR 1- ROOM

Quora questions & answers

Tutorial
Wednesday 02 October 2019 21:30 (30m) CR 1- ROOM

Facebook newsfeed, profile & groups

Tutorial
Monday 30 September 2019 18:00 (1h) CR 1- ROOM

Facebook pages & posts

Tutorial
Monday 30 September 2019 19:00 (3h) CR 1- ROOM

Instagram business profile

Tutorial
Tuesday 01 October 2019 18:00 (1h) CR 1- ROOM

LinkedIn newsfeed, profile & groups

Tutorial
Tuesday 01 October 2019 19:00 (1h) CR 1- ROOM

LinkedIn company pages

Tutorial
Tuesday 01 October 2019 20:00 (2h) CR 1- ROOM

Twitter account

Tutorial
Wednesday 02 October 2019 18:00 (1h) CR 1- ROOM

Content Marketing

Producing videos

Lecture
Monday 07 October 2019 19:00 (30m) CR 1- ROOM

Content legal & copyright issues

Lecture
Monday 07 October 2019 18:00 (1h) CR 1- ROOM

Lumen5 video production tool

Tutorial
Monday 07 October 2019 19:30 (30m) CR 1- ROOM

Designing graphics

Lecture
Monday 07 October 2019 20:00 (30m) CR 1- ROOM

Canva graphics design tool

Tutorial
Monday 07 October 2019 20:30 (30m) CR 1- ROOM

Content marketing strategy & calendar

Lecture
Tuesday 08 October 2019 18:00 (1h) CR 1- ROOM

Content types, distribution & promotion

Lecture
Tuesday 08 October 2019 19:00 (2h) CR 1- ROOM

Running a content marketing agency (strategy & services)

Lecture
Tuesday 08 October 2019 21:00 (1h) CR 1- ROOM

Writing optimized articles for blogs

Lecture
Monday 07 October 2019 21:00 (1h) CR 1- ROOM

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Wednesday 09 October 2019 18:00 (2h) MUSEUM ROOM

Present your content marketing strategy

Presentation
Wednesday 09 October 2019 20:00 (2h)

Search Engine Optimization

Off-site search engine optimization tactics (S.E.O.) for backlinks

Lecture
Thursday 17 October 2019 18:00 (2h) CR 1- ROOM

Running an S.E.O. agency (strategy & services)

Presentation
Thursday 17 October 2019 21:00 (1h) CR 1- ROOM

SEO site checkup, Screaming Frog, Uber Suggest, Google Search console

Tutorial
Thursday 17 October 2019 20:00 (1h) CR 1- ROOM

On-site search engine optimization factors (S.E.O.)

Lecture
Wednesday 16 October 2019 18:00 (4h) CR 1- ROOM

Search Engine Optimization Workshop

Check S.E.O. on a web site and generate a report

Team Exercise
Friday 18 October 2019 18:00 (2h) MUSEUM ROOM

Present the S.E.O. report & proposals

Presentation
Friday 18 October 2019 20:00 (2h) CR 1- ROOM

Social Media Marketing

Hootsuite mashup tool

Tutorial
Tuesday 22 October 2019 20:00 (30m) CR 1- ROOM

Social media accounts setup

Lecture
Monday 21 October 2019 18:00 (1h) CR 1- ROOM

Social media live marketing

Lecture
Tuesday 22 October 2019 18:00 (30m) CR 1- ROOM

Social media customer care

Lecture
Tuesday 22 October 2019 18:30 (30m) CR 1- ROOM

Social media posting

Lecture
Monday 21 October 2019 19:00 (2h) CR 1- ROOM

Social media engagement & contests

Lecture
Monday 21 October 2019 21:00 (1h) CR 1- ROOM

Social media crisis management

Lecture
Tuesday 22 October 2019 19:00 (1h) CR 1- ROOM

Running a social media marketing agency (strategy & services)

Lecture
Tuesday 22 October 2019 21:00 (1h) CR 1- ROOM

Buffer mashup tool

Tutorial
Tuesday 22 October 2019 20:30 (30m) CR 1- ROOM

Social Media Marketing Strategy Workshop

Present the social media posts

Presentation
Wednesday 23 October 2019 20:00 (2h) CR 1- ROOM

Prepare different social media posts for a brand

Team Exercise
Wednesday 23 October 2019 18:00 (2h) MUSEUM ROOM

Advertising Campaigns

Google display network (G.D.N.) advertising

Tutorial
Tuesday 12 November 2019 18:00 (1h) CR 1- ROOM

Facebook & Instagram advertising fundamentals

Tutorial
Monday 04 November 2019 18:00 (4h) CR 1- ROOM

Facebook & Instagram advertising fundamentals

Tutorial
Tuesday 05 November 2019 18:00 (3h) CR 1- ROOM

LinkedIn advertising fundamentals

Tutorial
Monday 18 November 2019 18:00 (1h) CR 1- ROOM

Twitter advertising fundamentals

Tutorial
Monday 18 November 2019 20:00 (1h) CR 1- ROOM

Pinterest advertising fundamentals

Lecture
Monday 18 November 2019 21:00 (30m) CR 1- ROOM

Affiliate advertising fundamentals

Lecture
Tuesday 19 November 2019 18:00 (2h) CR 1- ROOM

Digital & social media advertising strategy, budget & media plan

Lecture
Tuesday 19 November 2019 20:00 (1h) CR 1- ROOM

Google search advertising

Tutorial
Monday 11 November 2019 18:00 (3h) CR 1- ROOM

Native advertising fundamentals

Lecture
Tuesday 29 October 2019 21:00 (1h) CR 1- ROOM

Premium display advertising fundamentals

Lecture
Tuesday 29 October 2019 19:00 (1h) CR 1- ROOM

Quora advertising fundamentals

Lecture
Monday 18 November 2019 21:30 (30m) CR 1- ROOM

Advertising fundamentals: metrics, KPIs, tags, targeting, bidding, remarketing

Lecture
Tuesday 29 October 2019 18:00 (1h) CR 1- ROOM

Snapchat advertising fundamentals

Tutorial
Monday 18 November 2019 19:00 (30m) CR 1- ROOM

Reddit advertising fundamentals

Tutorial
Monday 18 November 2019 19:30 (30m) CR 1- ROOM

Programmatic advertising fundamentals

Lecture
Tuesday 29 October 2019 20:00 (1h) CR-1 ROOM

Setup a Facebook & Instagram advertising campaign

Hands-on
Tuesday 05 November 2019 21:00 (1h) CR 1- ROOM

Setup a Google search advertising campaign

Hands-on
Monday 11 November 2019 21:00 (1h) CR 1- ROOM

Google Gmail advertising

Tutorial
Tuesday 12 November 2019 19:00 (1h) CR 1- ROOM

YouTube advertising

Tutorial
Tuesday 12 November 2019 20:00 (1h) CR 1- ROOM

Setup a Google display advertising campaign

Hands-on
Tuesday 12 November 2019 21:00 (1h) CR 1- ROOM

Running a media shop or ad agency (strategy & services)

Lecture
Tuesday 19 November 2019 21:00 (1h) CR 1- ROOM

Advertising Campaigns Strategy Workshop

Present your digital media plan

Presentation
Wednesday 20 November 2019 20:00 (2h) CR 1- ROOM

Plan an advertising campaign for a marketing objective

Team Exercise
Wednesday 20 November 2019 18:00 (2h) MUSEUM ROOM

Influencer Marketing

Influencer & brand ambassadors marketing

Lecture
Monday 25 November 2019 18:00 (1h) CR 1- ROOM

Susurrus.io influencer management tool

Tutorial
Monday 25 November 2019 19:00 (30m) CR 1- ROOM

Upfluence influencers management tool

Tutorial
Monday 25 November 2019 19:30 (30m) CR 1 - ROOM

Online Reputation Management

Astroturfing

Lecture
Monday 25 November 2019 20:00 (1h) CR 1- ROOM

Public relations online

Lecture
Monday 25 November 2019 21:00 (1h) CR 1- ROOM

Messaging

Ε-mail marketing

Lecture
Tuesday 26 November 2019 19:00 (30m) CR 1- ROOM

Data & marketing automation

Lecture
Tuesday 26 November 2019 18:00 (1h) CR 1- ROOM

Apifon SMS & Viber messaging platform

Tutorial
Tuesday 26 November 2019 20:30 (30m) CR 1- ROOM

Mobile messaging best practices, case studies (SMS, Viber, Whatapp)

Tutorial
Tuesday 26 November 2019 20:00 (1h) CR 1- ROOM

Mobile marketing (SMS, Viber, Whatapp)

Lecture
Tuesday 26 November 2019 19:30 (30m) CR-1 ROOM

Mailchimp e-mail newsletter platform

Tutorial
Tuesday 26 November 2019 20:00 (30m) CR-1 ROOM

Chatbots marketing

Lecture
Tuesday 26 November 2019 21:00 (30m) CR 1- ROOM

Chat Fuel chatbot

Tutorial
Tuesday 26 November 2019 21:30 (30m) CR-1 ROOM

Monitoring

Facebook insights & analytics

Tutorial
Wednesday 27 November 2019 21:00 (1h) CR 1- ROOM

Google analytics fundamentals, case studies

Tutorial
Wednesday 27 November 2019 18:00 (3h) CR 1- ROOM

Reporting

Reporting with Google Data Studio

Tutorial
Monday 02 December 2019 18:00 (1h) CR 1- ROOM

Reporting with Report Garden

Tutorial
Monday 02 December 2019 20:00 (1h) CR 1- ROOM