Professional Diploma in Digital & Social Media, Thessaloniki, Sep 2019

1997 Basic & advanced

Reporting digital marketing - report

Digital marketing reporting - Reporting as a service

Tutorial
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Digital marketing reporting - The role of a digital marketing analyst

Tutorial
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How to report digital marketing metrics to your clients

Lecture
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Digital marketing report - Reporting as a service

Lecture
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Digital marketing reporting - What a report includes

Lecture
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Digital marketing reporting - Creating reports through platforms

Lecture
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Digital marketing reporting - Creating reports with specialized tools

Lecture
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Marketing & digital marketing fundamentals

Students welcome and registration

Networking event
calendar-iconMonday 23 September 2019 times-icon17:00 (1h) marker-icon2nd floor cafe

Course Overview

Lecture
calendar-iconMonday 23 September 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

The digital marketing fundamentals

Lecture
calendar-iconMonday 23 September 2019 times-icon19:00 (1h) marker-iconCR 1- ROOM

The marketing mix

Lecture
calendar-iconMonday 23 September 2019 times-icon20:00 (1h) marker-iconCR 1- ROOM

The customer, the journey, the funnel

Lecture
calendar-iconMonday 23 September 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Websites

E-shop conversion rate optimization

Lecture
calendar-iconTuesday 24 September 2019 times-icon18:00 (30m) marker-iconCR 1- ROOM

Website design & development preparation

Lecture
calendar-iconTuesday 24 September 2019 times-icon18:30 (30m) marker-iconCR 1- ROOM

Website design & development process

Lecture
calendar-iconTuesday 24 September 2019 times-icon19:00 (1h) marker-iconCR 1- ROOM

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 24 September 2019 times-icon20:00 (1h) marker-iconCR 1- ROOM

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 24 September 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconMonday 07 October 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Social media platforms

Facebook page & community building

Tutorial
calendar-iconMonday 30 September 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

LinkedIn page & community building

Tutorial
calendar-iconTuesday 01 October 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

YouTube channel & community building

Tutorial
calendar-iconWednesday 02 October 2019 times-icon19:00 (1h) marker-iconCR 1- ROOM

Google my business account & community building

Tutorial
calendar-iconWednesday 02 October 2019 times-icon20:00 (30m) marker-iconCR 1- ROOM

LinkedIn personal profile & community building

Tutorial
calendar-iconWednesday 02 October 2019 times-icon20:30 (30m) marker-iconCR 1- ROOM

Pinterest account & community building

Tutorial
calendar-iconWednesday 02 October 2019 times-icon21:00 (30m) marker-iconCR 1- ROOM

Content production

How to use Canva.com to design different graphics

Tutorial
calendar-iconMonday 07 October 2019 times-icon20:30 (30m) marker-iconCR 1- ROOM

How to write search engine optimized articles for your blog

Lecture
calendar-iconTuesday 08 October 2019 times-icon19:00 (2h) marker-iconCR 1- ROOM

Content marketing strategy & calendar

Content production

Lecture
calendar-iconTuesday 08 October 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Content distribution

Lecture
calendar-iconTuesday 08 October 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Content marketing strategy workshop

Prepare a content marketing strategy

Team Exercise
calendar-iconWednesday 09 October 2019 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present your content marketing strategy

Presentation
calendar-iconWednesday 09 October 2019 times-icon20:00 (2h)

Search engine optimization - backlinks

Offsite/page links building strategy

Lecture
calendar-iconWednesday 16 October 2019 times-icon18:00 (4h) marker-iconCR 1- ROOM

Search engine optimization on-site/on-page

The search engine optimization strategy

Lecture
calendar-iconThursday 17 October 2019 times-icon18:00 (2h) marker-iconCR 1- ROOM

Onsite/page content optimization

Lecture
calendar-iconThursday 17 October 2019 times-icon20:00 (1h) marker-iconCR 1- ROOM

Onsite/page technical optimization

Lecture
calendar-iconThursday 17 October 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Search engine optimization workshop

Check S.E.O. on a website and generate a report

Team Exercise
calendar-iconFriday 18 October 2019 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present the S.E.O. report and suggestions

Presentation
calendar-iconFriday 18 October 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

Social media marketing strategy & calendar

The social media marketing strategy

Lecture
calendar-iconMonday 21 October 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Social media live listening & marketing

Lecture
calendar-iconMonday 21 October 2019 times-icon19:00 (2h) marker-iconCR 1- ROOM

Social media customer care

Lecture
calendar-iconMonday 21 October 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Social media posting

Lecture
calendar-iconTuesday 22 October 2019 times-icon18:00 (30m) marker-iconCR 1- ROOM

Hootsuite.com mashup tool

Lecture
calendar-iconTuesday 22 October 2019 times-icon18:30 (30m) marker-iconCR 1- ROOM

Social media engagement

Lecture
calendar-iconTuesday 22 October 2019 times-icon19:00 (1h) marker-iconCR 1- ROOM

Social media accounts & followers

Tutorial
calendar-iconTuesday 22 October 2019 times-icon20:00 (30m) marker-iconCR 1- ROOM

Social media crisis management

Lecture
calendar-iconTuesday 22 October 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Social media marketing strategy workshop

Prepare different social media posts for a brand

Team Exercise
calendar-iconWednesday 23 October 2019 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present the social media posts

Presentation
calendar-iconWednesday 23 October 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

Advertising campaigns & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconTuesday 29 October 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Facebook & Instagram advertising audiences

Tutorial
calendar-iconMonday 04 November 2019 times-icon18:00 (4h) marker-iconCR 1- ROOM

Facebook & Instagram advertising tags & events

Tutorial
calendar-iconTuesday 05 November 2019 times-icon18:00 (3h) marker-iconCR 1- ROOM

Facebook & Instagram awareness advertising campaigns

Tutorial
calendar-iconTuesday 05 November 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Premium display advertising campaigns

Tutorial
calendar-iconMonday 11 November 2019 times-icon18:00 (3h) marker-iconCR 1- ROOM

Quora advertising campaigns

Tutorial
calendar-iconMonday 11 November 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Affiliate advertising campaigns (marketing)

Tutorial
calendar-iconTuesday 12 November 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

LinkedIn advertising campaigns

Tutorial
calendar-iconTuesday 12 November 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

X (Twitter) advertising campaigns

Tutorial
calendar-iconTuesday 19 November 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Advertising strategy & media plan workshop

Plan an advertising campaign for a marketing objective

Team Exercise
calendar-iconWednesday 20 November 2019 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present your digital media plan

Presentation
calendar-iconWednesday 20 November 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

Influencer marketing strategy

The influencer marketing strategy

Lecture
calendar-iconMonday 25 November 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconTuesday 26 November 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

E-mail marketing strategy

Lecture
calendar-iconTuesday 26 November 2019 times-icon19:00 (30m) marker-iconCR 1- ROOM

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconTuesday 26 November 2019 times-icon19:30 (30m) marker-iconCR-1 ROOM

Mailchimp.com e-mail marketing platform

Tutorial
calendar-iconTuesday 26 November 2019 times-icon20:00 (30m) marker-iconCR-1 ROOM

Data & marketing automation

How to use Chatfuel.com chatbot platform

Tutorial
calendar-iconTuesday 26 November 2019 times-icon21:30 (30m) marker-iconCR-1 ROOM

Monitoring with Google Analytics 4

Google Analytics 4 to monitor conversions and your funnel

Tutorial
calendar-iconWednesday 27 November 2019 times-icon18:00 (3h) marker-iconCR 1- ROOM

Google Analytics 4 to monitor your retention

Tutorial
calendar-iconWednesday 27 November 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Reporting digital marketing - metrics

Google Looker Studio reporting tool

Tutorial
calendar-iconMonday 02 December 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Important digital marketing metrics

Lecture
calendar-iconMonday 02 December 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Digital marketing reporting workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
calendar-iconTuesday 03 December 2019 times-icon18:00 (2h) marker-iconMUSEUM ROOM

Present your digital and social media report

Presentation
calendar-iconTuesday 03 December 2019 times-icon20:00 (2h) marker-iconCR 1- ROOM

Digital marketing strategy presentations

Present your complete digital and social media marketing strategy

Presentation
calendar-iconSaturday 14 December 2019 times-icon16:00 (2h) marker-iconCR 1- ROOM

Digital marketing professionals & services

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 16 December 2019 times-icon18:00 (1h) marker-iconCR 1- ROOM

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 16 December 2019 times-icon20:00 (1h) marker-iconCR 1- ROOM

Course summary & epilogue

Course summary & epilogue

Lecture
calendar-iconMonday 16 December 2019 times-icon21:00 (1h) marker-iconCR 1- ROOM

Exams & graduation

Final exams

Final Exam
calendar-iconTuesday 17 December 2019 times-icon18:00 (2h) marker-iconCR 1- ROOM

Graduation ceremony

Networking event
calendar-iconTuesday 17 December 2019 times-icon20:00 (2h) marker-iconCafeteria

Ethel

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex

Alex Charalampidis

Managing Director, MONKS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Ioannis

Ioannis Ofakoglou

Managing Director, Ristart .

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Dominikos

Dominikos Pritis

Founder-Editorial Director, TECHINGREEK.COM.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Lazaros

Lazaros Tzanetos

Business Development Director, APIFON.

Music Concert Hall of Thessaloniki

25 Martiou & Paralia, 54646, Thessaloniki


Training hall: Conference Room 1 (CR1), Ground floor

Directions to Music Concert Hall: Use bus numbers 5, 6, 8, 33, get down at 'Georgiou' bus station and then walk 100 meters to the venue. Alternatively use bus numbers 30 & 78, get down at 'Martiou' bus station and then walk 200 meters to the venue. Get detailed directions here.

Before the course

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Is there a specific enrollment deadline for this course in this particular city?

The only deadline is the kick-off day of the course and of course upon availability of seats/tickets. However, it is important to note that our tickets can sell out months or days before the kick-off day. Therefore, it is advisable to ensure you secure/book your seat the earliest possible and do not miss out on the opportunity to participate in the course.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our courses taking place in a classroom we offer refunds in case of cancellation. You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

Certification

Do your in-class courses have exams?

Our Masterclass in Digital & Social Media Marketing in Athens or Thessaloniki (in a classroom) includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma.

On the other hand, students who do not pass the exams in Athens or Thessaloniki (in a classroom) will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at the next available course in Athens or Thessaloniki.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.