Professional Diploma in Digital & Social Media, Thessaloniki

At Concert Hall, September 2019

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The Digital Marketing Strategic Mindset

Students welcome and registration

NETWORKING
Monday 23 September 2019 17:00 (1h) 2nd floor cafe

Course overview

LECTURE
Monday 23 September 2019 18:00 (1h) CR 1- ROOM

The digital marketing

LECTURE
Monday 23 September 2019 19:00 (1h) CR 1- ROOM

The marketing & sales funnel

LECTURE
Monday 23 September 2019 20:00 (1h) CR 1- ROOM

The consumer and his online journey

LECTURE
Monday 23 September 2019 21:00 (1h) CR 1- ROOM

The Website Landing Pages

How to optimize your e-shop

LECTURE
Tuesday 24 September 2019 18:00 (30m) CR 1- ROOM

How to work with content management and e-shop platforms

LECTURE
Tuesday 24 September 2019 18:30 (30m) CR 1- ROOM

How to work with website design & development agencies

LECTURE
Tuesday 24 September 2019 19:00 (1h) CR 1- ROOM

How to optimize any of your landing pages

LECTURE
Tuesday 24 September 2019 20:00 (1h) CR 1- ROOM

The Social Media Platforms

How to create and use a Facebook Page

LIVE TUTORIAL
Monday 30 September 2019 18:00 (1h) CR 1- ROOM

How to create posts for your Facebook Page with Creator studio

LIVE TUTORIAL
Monday 30 September 2019 19:00 (3h) CR 1- ROOM

How to create and use an Instagram business profile

LIVE TUTORIAL
Tuesday 01 October 2019 18:00 (1h) CR 1- ROOM

How to create and use a LinkedIn personal profile and CV

LIVE TUTORIAL
Tuesday 01 October 2019 19:00 (1h) CR 1- ROOM

How to create and use a LinkedIn company page

LIVE TUTORIAL
Tuesday 01 October 2019 20:00 (2h) CR 1- ROOM

How to create and use a Twitter account

LIVE TUTORIAL
Wednesday 02 October 2019 18:00 (1h) CR 1- ROOM

How to create and use a YouTube channel

LIVE TUTORIAL
Wednesday 02 October 2019 19:00 (1h) CR 1- ROOM

How to create and use a Google My Business location

LIVE TUTORIAL
Wednesday 02 October 2019 20:00 (30m) CR 1- ROOM

How to create and use a SnapChat account

LIVE TUTORIAL
Wednesday 02 October 2019 20:30 (30m) CR 1- ROOM

How to create and use a Pinterest business account

LIVE TUTORIAL
Wednesday 02 October 2019 21:00 (30m) CR 1- ROOM

How to create and use a Quora account

LIVE TUTORIAL
Wednesday 02 October 2019 21:30 (30m) CR 1- ROOM

The Content Production

How to use Lumen5.com to produce video explainers

LIVE TUTORIAL
Monday 07 October 2019 19:30 (30m) CR 1- ROOM

How to use Canva.com to design different graphics

LIVE TUTORIAL
Monday 07 October 2019 20:30 (30m) CR 1- ROOM

How to write structured and optimized texts for your blog articles or publications

LECTURE
Tuesday 08 October 2019 19:00 (2h) CR 1- ROOM

The Content Marketing Strategy Workshop

Prepare a content marketing strategy

TEAM EXERCISE
Wednesday 09 October 2019 18:00 (2h) MUSEUM ROOM

Present your content marketing strategy

TEAM PRESENTATION
Wednesday 09 October 2019 20:00 (2h)

The On-Site Search Engine Optimization (S.E.O.)

How search engines work

LECTURE
Thursday 17 October 2019 18:00 (2h) CR 1- ROOM

How to optimize your website technical issues

LECTURE
Thursday 17 October 2019 20:00 (1h) CR 1- ROOM

How to optimize your website and pages content

LECTURE
Thursday 17 October 2019 21:00 (1h) CR 1- ROOM

The Search Engine Optimization Workshop

Check S.E.O. on a website and generate a report

TEAM EXERCISE
Friday 18 October 2019 18:00 (2h) MUSEUM ROOM

Present the S.E.O. report and suggestions

TEAM PRESENTATION
Friday 18 October 2019 20:00 (2h) CR 1- ROOM

The Social Media Marketing Strategy

How to organize your social media team & accounts

LECTURE
Monday 21 October 2019 18:00 (1h) CR 1- ROOM

How to form a social media posts calendar and post frequently

LECTURE
Monday 21 October 2019 19:00 (2h) CR 1- ROOM

How to gain your social media followers

LECTURE
Monday 21 October 2019 21:00 (1h) CR 1- ROOM

How to respond to trends and people's posts with live marketing

LECTURE
Tuesday 22 October 2019 18:00 (30m) CR 1- ROOM

How to respond to customer reviews, messages and questions

LECTURE
Tuesday 22 October 2019 18:30 (30m) CR 1- ROOM

How to respond to complaints and manage crisis

LECTURE
Tuesday 22 October 2019 19:00 (1h) CR 1- ROOM

How to use Hootsuite.com mashup tool to post on different social networks

LIVE TUTORIAL
Tuesday 22 October 2019 20:00 (30m) CR 1- ROOM

How to create great posts and stories customized for different social networks

LECTURE
Tuesday 22 October 2019 21:00 (1h) CR 1- ROOM

The Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

TEAM EXERCISE
Wednesday 23 October 2019 18:00 (2h) MUSEUM ROOM

Present the social media posts

TEAM PRESENTATION
Wednesday 23 October 2019 20:00 (2h) CR 1- ROOM

The Digital Advertising Channels and Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

LECTURE
Tuesday 29 October 2019 18:00 (1h) CR 1- ROOM

How to run display advertising campaigns on premium publishers

LECTURE
Tuesday 29 October 2019 19:00 (1h) CR 1- ROOM

How to run programmatic display advertising campaigns on premium publishers

LECTURE
Tuesday 29 October 2019 20:00 (1h) CR-1 ROOM

How to run native advertising campaigns on premium publishers

LECTURE
Tuesday 29 October 2019 21:00 (1h) CR 1- ROOM

How to create and manage tags on Facebook ads manager

LIVE TUTORIAL
Monday 04 November 2019 18:00 (4h) CR 1- ROOM

How to use personal Facebook ad account & manager

LIVE TUTORIAL
Tuesday 05 November 2019 18:00 (3h) CR 1- ROOM

How to use Facebook Audience Insights

LIVE TUTORIAL
Tuesday 05 November 2019 21:00 (1h) CR 1- ROOM

How to do keywords research for search ads with Keywords Planner or other tools

LIVE TUTORIAL
Monday 11 November 2019 18:00 (3h) CR 1- ROOM

How to run traffic & conversions advertising campaigns on Google search

LIVE TUTORIAL
Monday 11 November 2019 21:00 (1h) CR 1- ROOM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

LIVE TUTORIAL
Tuesday 12 November 2019 18:00 (1h) CR 1- ROOM

How to run awareness & traffic advertising campaigns on Gmail

LIVE TUTORIAL
Tuesday 12 November 2019 19:00 (1h) CR 1- ROOM

How to run awareness & traffic advertising campaigns on YouTube

LIVE TUTORIAL
Tuesday 12 November 2019 20:00 (1h) CR 1- ROOM

How to use Google ads manager account for agencies

LIVE TUTORIAL
Tuesday 12 November 2019 21:00 (1h) CR 1- ROOM

How to run advertising campaigns on LinkedIn

LIVE TUTORIAL
Monday 18 November 2019 18:00 (1h) CR 1- ROOM

How to run advertising campaigns on Snapchat

LIVE TUTORIAL
Monday 18 November 2019 19:00 (30m) CR 1- ROOM

How to run advertising campaigns on Reddit

LIVE TUTORIAL
Monday 18 November 2019 19:30 (30m) CR 1- ROOM

How to run advertising campaigns on Twitter

LIVE TUTORIAL
Monday 18 November 2019 20:00 (1h) CR 1- ROOM

How to run advertising campaigns on Pinterest

LIVE TUTORIAL
Monday 18 November 2019 21:00 (30m) CR 1- ROOM

How to run advertising campaigns on Quora

LIVE TUTORIAL
Monday 18 November 2019 21:30 (30m) CR 1- ROOM

How to run advertising campaigns on affiliate networks (affiliate marketing)

LECTURE
Tuesday 19 November 2019 18:00 (2h) CR 1- ROOM

How to create and manage Google ads tags (goals)

LIVE TUTORIAL
Tuesday 19 November 2019 21:00 (1h) CR 1- ROOM

The Digital Advertising Strategy Workshop

Plan an advertising campaign for a marketing objective

TEAM EXERCISE
Wednesday 20 November 2019 18:00 (2h) MUSEUM ROOM

Present your digital media plan

TEAM PRESENTATION
Wednesday 20 November 2019 20:00 (2h) CR 1- ROOM

The Influencer Marketing Strategy

How to work with influencers and brand ambassadors

LECTURE
Monday 25 November 2019 18:00 (1h) CR 1- ROOM

The Digital Reputation and Public Relations

How to manage reputation with content and deep fake content

LECTURE
Monday 25 November 2019 20:00 (1h) CR 1- ROOM

How to build public relations using digital and social media tactics

LECTURE
Monday 25 November 2019 21:00 (1h) CR 1- ROOM

The Email and Mobile Marketing Strategy

How to organize customer's data and marketing automation

LECTURE
Tuesday 26 November 2019 18:00 (1h) CR 1- ROOM

How to run e-mail marketing campaigns

LECTURE
Tuesday 26 November 2019 19:00 (30m) CR 1- ROOM

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

LECTURE
Tuesday 26 November 2019 19:30 (30m) CR-1 ROOM

How to use Mailchimp.com e-mail marketing platform

LIVE TUTORIAL
Tuesday 26 November 2019 20:00 (30m) CR-1 ROOM

How to use Apifon.com mobile marketing platform

LIVE TUTORIAL
Tuesday 26 November 2019 20:30 (30m) CR 1- ROOM

How to use Chatfuel.com chatbot platform

LIVE TUTORIAL
Tuesday 26 November 2019 21:30 (30m) CR-1 ROOM

Monitoring with Google Analytics

How to use Google Analytics to monitor your acquisition sources

LIVE TUTORIAL
Wednesday 27 November 2019 18:00 (3h) CR 1- ROOM

How to use Google Analytics to monitor your audience

LIVE TUTORIAL
Wednesday 27 November 2019 21:00 (1h) CR 1- ROOM

The Digital Marketing Metrics & Reporting

How to use Google Data Studio to design and share reports with your clients

LIVE TUTORIAL
Monday 02 December 2019 18:00 (1h) CR 1- ROOM

How to use Google custom dashboards to design and share reports with your clients

LIVE TUTORIAL
Monday 02 December 2019 19:00 (30m) CR 1- ROOM

The KPIs and important metrics for all digital marketing strategies

LECTURE
Monday 02 December 2019 21:00 (1h) CR 1- ROOM

The Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

TEAM EXERCISE
Tuesday 03 December 2019 18:00 (2h) MUSEUM ROOM

Present your digital and social media report

TEAM PRESENTATION
Tuesday 03 December 2019 20:00 (2h) CR 1- ROOM

The Growth Marketing Methodology & Tactics

The growth hacking case studies

LECTURE
Monday 09 December 2019 18:00 (2h) CR 1- ROOM

The Marketing & Sales Funnel Methodology & Tactics

How to make a digital marketing funnel step-by-step

LECTURE
Monday 09 December 2019 20:00 (1h) CR 1- ROOM

The Complete Digital Marketing Strategy

How to prepare a digital marketing brief

LECTURE
Tuesday 10 December 2019 18:00 (3h) CR 1- ROOM

How to research the market & competition for a digital marketing strategy

LECTURE
Tuesday 10 December 2019 21:00 (1h) CR 1- ROOM

The Complete Digital Marketing Strategy Workshop

Draft a complete digital and social media strategy

TEAM EXERCISE
Saturday 14 December 2019 10:00 (6h) MUSEUM ROOM

Present your digital and social media strategy

TEAM PRESENTATION
Saturday 14 December 2019 16:00 (2h) CR 1- ROOM

The Digital Marketing Services

How to work in digital marketing job positions

LECTURE
Monday 16 December 2019 18:00 (1h) CR 1- ROOM

How to analyze costs & prices for your digital marketing services

LECTURE
Monday 16 December 2019 19:00 (1h) CR 1- ROOM

How to launch and run a digital and social media marketing agency

LECTURE
Monday 16 December 2019 20:00 (1h) CR 1- ROOM

Course summary & epilogue

LECTURE
Monday 16 December 2019 21:00 (1h) CR 1- ROOM

The Exams and Graduation

Final exams

EXAMINATION
Tuesday 17 December 2019 18:00 (2h) CR 1- ROOM

Graduation ceremony

NETWORKING
Tuesday 17 December 2019 20:00 (2h) Cafeteria

Ethel Agelatou

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

Tolis Aivalis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George Arapogiannis

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex Charalampidis

Alex Charalampidis

Managing Director, MONKS.

Dimitris Dimitriadis

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Ioannis Ofakoglou

Ioannis Ofakoglou

Managing Director, Ristart .

Panagiotis Papachatzis

Panagiotis Papachatzis

Managing Director, The Agency.

Dominikos Pritis

Dominikos Pritis

Founder-Editorial Director , TECHINGREEK.COM.

Stefanos Sklavenitis

Stefanos Sklavenitis

Managing Partner, Flipside.

Omiros Tsapalos

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros Tzanetos

Lazaros Tzanetos

Business Development Director, APIFON.

Georgia Zacharaki

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

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