Course overview

This EQF 5 level training program has an exceptional curriculum. Includes all the digital marketing channels, strategies, tools, metrics, KPIs and roles. After completing this course, graduates will be able to find a job or offer services into digital marketing. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Our course has a long track record as a catalyst for change and is trusted by thousands of executives in top agencies, brands and corporations. Inspired by the top universities, designed by experienced hands-on professionals and driven by the latest updates in digital & social media marketing industry.

An awarded course

Awarded as the 'Best Digital & Social Media Education', by Social Media World in 2016, 2017, 2018.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Course content

19h•60 lessons

The backlinks

LECTURE

Wed 16 Oct 2019

15:00 - 19:00

CR 1- ROOM

The advertising strategy & media plan

LECTURE

22:25 - 22:25

E-shop conversion rate optimization

LECTURE

Tue 24 Sep 2019

15:00 - 15:30

CR 1- ROOM

Website design & development preparation

LECTURE

Tue 24 Sep 2019

15:30 - 16:00

CR 1- ROOM

Website design & development process

LECTURE

Tue 24 Sep 2019

16:00 - 17:00

CR 1- ROOM

Website landing pages conversion rate optimization

LECTURE

Tue 24 Sep 2019

17:00 - 18:00

CR 1- ROOM

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Tue 24 Sep 2019

18:00 - 19:00

CR 1- ROOM

How to protect your copyright and respect copyright of others

LECTURE

Mon 07 Oct 2019

15:00 - 16:00

CR 1- ROOM

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Mon 30 Sep 2019

15:00 - 16:00

CR 1- ROOM

LinkedIn page & community building

PLATFORM DEMONSTRATION

Tue 01 Oct 2019

17:00 - 19:00

CR 1- ROOM

YouTube channel & community building

PLATFORM DEMONSTRATION

Wed 02 Oct 2019

16:00 - 17:00

CR 1- ROOM

Google Business Profile & community building

PLATFORM DEMONSTRATION

Wed 02 Oct 2019

17:00 - 17:30

CR 1- ROOM

LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Wed 02 Oct 2019

17:30 - 18:00

CR 1- ROOM

Pinterest account & community building

PLATFORM DEMONSTRATION

Wed 02 Oct 2019

18:00 - 18:30

CR 1- ROOM

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Tue 08 Oct 2019

15:00 - 16:00

CR 1- ROOM

Content distribution

LECTURE

Tue 08 Oct 2019

18:00 - 19:00

CR 1- ROOM

The social media marketing

LECTURE

Mon 21 Oct 2019

15:00 - 16:00

CR 1- ROOM

Social media live listening & marketing

LECTURE

Mon 21 Oct 2019

16:00 - 18:00

CR 1- ROOM

Social media customer care

LECTURE

Mon 21 Oct 2019

18:00 - 19:00

CR 1- ROOM

Social media posting

LECTURE

Tue 22 Oct 2019

15:00 - 15:30

CR 1- ROOM

Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Tue 22 Oct 2019

15:30 - 16:00

CR 1- ROOM

Social media engagement

LECTURE

Tue 22 Oct 2019

16:00 - 17:00

CR 1- ROOM

Social media accounts & followers

LECTURE

Tue 22 Oct 2019

17:00 - 17:30

CR 1- ROOM

Social media crisis management

LECTURE

Tue 22 Oct 2019

18:00 - 19:00

CR 1- ROOM

Meta advertising audiences

PLATFORM DEMONSTRATION

Mon 04 Nov 2019

16:00 - 20:00

CR 1- ROOM

Meta advertising audiences

PLATFORM DEMONSTRATION

Tue 05 Nov 2019

16:00 - 19:00

CR 1- ROOM

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Tue 05 Nov 2019

19:00 - 20:00

CR 1- ROOM

Premium advertising campaigns

LECTURE

Mon 11 Nov 2019

16:00 - 19:00

CR 1- ROOM

Affiliate advertising campaigns

LECTURE

Tue 12 Nov 2019

16:00 - 17:00

CR 1- ROOM

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Tue 12 Nov 2019

19:00 - 20:00

CR 1- ROOM

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Tue 19 Nov 2019

19:00 - 20:00

CR 1- ROOM

The influencer marketing

LECTURE

Mon 25 Nov 2019

16:00 - 17:00

CR 1- ROOM

Email & mobile marketing audience & automations

LECTURE

Tue 26 Nov 2019

16:00 - 17:00

CR 1- ROOM

E-mail marketing campaigns

LECTURE

Tue 26 Nov 2019

17:00 - 17:30

CR 1- ROOM

Mobile marketing campaigns (SMS, Viber)

LECTURE

Tue 26 Nov 2019

17:30 - 18:00

CR-1 ROOM

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Tue 26 Nov 2019

18:00 - 18:30

CR-1 ROOM

Digital marketing professionals & how to get a job

LECTURE

Mon 16 Dec 2019

18:00 - 19:00

CR 1- ROOM

Students registration & meeting with instructors

NETWORKING

Mon 23 Sep 2019

14:00 - 15:00

2nd floor cafe

Digital marketing tactics overview

LECTURE

Mon 23 Sep 2019

16:00 - 17:00

CR 1- ROOM

Marketing mix overview

LECTURE

Mon 23 Sep 2019

17:00 - 18:00

CR 1- ROOM

The customer, the journey & the funnel

LECTURE

Mon 23 Sep 2019

18:00 - 19:00

CR 1- ROOM

Prepare a content marketing strategy

EXERCISE (TEAM)

Wed 09 Oct 2019

15:00 - 17:00

MUSEUM ROOM

Present your content marketing strategy

PRESENTATION (TEAM)

Wed 09 Oct 2019

17:00 - 19:00

The search engine optimization strategy

LECTURE

Thu 17 Oct 2019

15:00 - 17:00

CR 1- ROOM

Onsite/page content optimization

LECTURE

Thu 17 Oct 2019

17:00 - 18:00

CR 1- ROOM

Onsite/page technical optimization

LECTURE

Thu 17 Oct 2019

18:00 - 19:00

CR 1- ROOM

Check a website and generate a report

EXERCISE (TEAM)

Fri 18 Oct 2019

15:00 - 17:00

MUSEUM ROOM

Present the report and suggestions

PRESENTATION (TEAM)

Fri 18 Oct 2019

17:00 - 19:00

CR 1- ROOM

Prepare different social media posts for a brand

EXERCISE (TEAM)

Wed 23 Oct 2019

15:00 - 17:00

MUSEUM ROOM

Present the social media posts

PRESENTATION (TEAM)

Wed 23 Oct 2019

17:00 - 19:00

CR 1- ROOM

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Wed 20 Nov 2019

16:00 - 18:00

MUSEUM ROOM

Present your digital media plan

PRESENTATION (TEAM)

Wed 20 Nov 2019

18:00 - 20:00

CR 1- ROOM

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 27 Nov 2019

16:00 - 19:00

CR 1- ROOM

Exploring retention & advertising

PLATFORM DEMONSTRATION

Wed 27 Nov 2019

19:00 - 20:00

CR 1- ROOM

Generate a digital marketing report

EXERCISE (TEAM)

Tue 03 Dec 2019

16:00 - 18:00

MUSEUM ROOM

Present your digital marketing report

PRESENTATION (TEAM)

Tue 03 Dec 2019

18:00 - 20:00

CR 1- ROOM

Course summary & epilogue

LECTURE

Mon 16 Dec 2019

19:00 - 20:00

CR 1- ROOM

Final exams

EXAM

Tue 17 Dec 2019

16:00 - 18:00

CR 1- ROOM

Professional Diploma

Brands we trained

Course completed

Course overview

An awarded course

Skills you'll gain

Course content

Graduation

Growth marketing strategy

SEO & GEO strategy backlinks16 Oct 2019

Advertising strategy

Working with website developers24 Sep 2019

Digital marketing URLs & UTMs

Digital marketing legal issues24 Sep - 07 Oct 2019

Content & keywords research strategy

Audiovisual production with AI

Social media platforms30 Sep - 02 Oct 2019

Content marketing strategy08 Oct 2019

Search & generative engine optimization strategy

Social media marketing strategy21 Oct - 22 Oct 2019

Advertising fundamentals

Advertising platforms & campaigns04 Nov - 19 Nov 2019

Advertising strategy & media plan

Influencer marketing strategy25 Nov 2019

Email & mobile marketing strategy26 Nov 2019

Digital marketing strategy & budget

Digital marketing positions & jobs16 Dec 2019

Creative strategy

Digital marketing services & agencies

Course welcome & overview23 Sep 2019

Marketing & digital marketing23 Sep 2019

Workshop - Content marketing strategy09 Oct 2019

Search engine & AI optimization strategy - content & technical17 Oct 2019

Workshop - Search & generative engine optimization strategy18 Oct 2019

Workshop - Social media marketing strategy23 Oct 2019

Workshop - Advertising strategy & media plan20 Nov 2019

Monitoring with Google Analytics 427 Nov 2019

Workshop - Reporting digital marketing03 Dec 2019

Course summary & epilogue16 Dec 2019

Exams17 Dec 2019

Marketing strategy fundamentals

Digital marketing report

Content ideas research

Digital marketing reporting

Professional Diploma

Brands we trained