This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & key performance indicators. Inspired by the universities and driven by the latest updates in the digital & social media marketing industry.

Learn & practice in a class, 3 months length

This course takes place every week in a class in Thessaloniki, Greece. Students attend lectures & live tutorials and collaborate with others on team exercises & presentations.

Transform your career, start working immediately

This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services. Secure a solid future with this highly-demanded skill-set.

Thrive with industry-recognized credentials

Organizations are assured of the quality of this training. It has a long track record as a catalyst for change, an excellent reputation and is trusted by thousands of top agencies, brands, and corporations. Meet employers’ expectations by gaining real practical experience.

This is an award-winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World.

Enroll in this course and get another one for free!

If you enroll in our course you get our E-Learning Masterclass in Digital & Social Media Marketing for free! This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors. Complete our training faster than others, save your budget, and boost your speed to market.

Searching for accommodation in Thessaloniki?

Caravan Bed & Breakfast offers a special price for a double room + breakfast to our students who need a hotel in Thessaloniki. Just claim the offer after you enroll.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

20h71 lessons

The backlinks

LECTURE

Tue 13 Oct 2020

15:00 - 17:00

CR 1 - ROOM

Zakakis Nikos

The advertising strategy & media plan

LECTURE

22:25 - 22:25

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Wed 23 Sep 2020

15:00 - 16:00

CR 1 - ROOM

Siamakis Nikos
How to protect your copyright and respect copyright of others

LECTURE

Wed 23 Sep 2020

16:00 - 17:00

CR 1 - ROOM

Siamakis Nikos

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Mon 28 Sep 2020

15:00 - 16:00

CR 1 - ROOM

Dimitriadis Dimitris
TikTok studio & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2020

15:30 - 16:00

CR 1 - ROOM

Dimitriadis Dimitris
YouTube channel & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2020

16:00 - 17:00

CR 1 - ROOM

Dimitriadis Dimitris
Google Business Profile & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2020

17:00 - 17:30

CR 1 - ROOM

Dimitriadis Dimitris
Pinterest account & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2020

17:30 - 18:00

CR 1 - ROOM

Dimitriadis Dimitris
LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Tue 29 Sep 2020

18:00 - 18:30

CR 1 - ROOM

Dimitriadis Dimitris
LinkedIn page & community building

PLATFORM DEMONSTRATION

Wed 30 Sep 2020

18:00 - 19:00

CR 1 - ROOM

Sklavenitis Stefanos

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Tue 06 Oct 2020

15:00 - 16:00

CR 1 - ROOM

Alefragis Panos
Content distribution

LECTURE

Tue 06 Oct 2020

16:00 - 19:00

CR 1 - ROOM

Alefragis Panos

The social media marketing

LECTURE

Mon 19 Oct 2020

15:00 - 16:00

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media live listening & marketing

LECTURE

Mon 19 Oct 2020

16:00 - 16:30

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media customer care

LECTURE

Mon 19 Oct 2020

16:30 - 17:00

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media crisis management

LECTURE

Mon 19 Oct 2020

17:00 - 19:00

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media accounts & followers

LECTURE

Tue 20 Oct 2020

15:00 - 15:30

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media marketing monitoring & evaluation

LECTURE

Tue 20 Oct 2020

15:30 - 16:00

CR - 1 ROOM

Dimitrakopoulou Katerina
Social media posting

LECTURE

Tue 20 Oct 2020

16:00 - 16:30

CR 1 - ROOM

Dimitrakopoulou Katerina
Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Tue 20 Oct 2020

16:30 - 17:00

CR 1 - ROOM

Dimitrakopoulou Katerina
Social media engagement

LECTURE

Tue 20 Oct 2020

18:00 - 18:30

CR 1 - ROOM

Dimitrakopoulou Katerina

Meta business portfolio

PLATFORM DEMONSTRATION

Mon 02 Nov 2020

16:00 - 16:30

CR 1 - ROOM

Arapogiannis George
Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Mon 02 Nov 2020

18:00 - 18:30

CR 1 - ROOM

Arapogiannis George
Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Mon 02 Nov 2020

19:00 - 19:30

CR - 1 ROOM

Arapogiannis George
Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Mon 02 Nov 2020

19:30 - 20:00

CR 1 - ROOM

Arapogiannis George
Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Tue 03 Nov 2020

16:00 - 16:30

CR 1 - ROOM

Arapogiannis George
Google search advertising campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2020

17:00 - 17:30

CR 1 - ROOM

Arapogiannis George
Google display advertising campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2020

17:30 - 18:00

CR 1 - ROOM

Arapogiannis George
Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2020

19:00 - 19:30

CR 1 - ROOM

Arapogiannis George
Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Tue 03 Nov 2020

19:30 - 20:00

CR - 1 ROOM

Arapogiannis George
LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Mon 09 Nov 2020

16:00 - 16:30

CR 1 - ROOM

Charalampidis Alex
TikTok advertising campaigns

PLATFORM DEMONSTRATION

Mon 09 Nov 2020

16:30 - 17:00

CR 1 - ROOM

Charalampidis Alex
X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Mon 09 Nov 2020

17:00 - 17:30

CR 1 - ROOM

Charalampidis Alex
ChatGPT advertising campaigns

PLATFORM DEMONSTRATION

Mon 09 Nov 2020

17:30 - 18:00

CR 1 - ROOM

Charalampidis Alex
Premium advertising campaigns

LECTURE

Mon 09 Nov 2020

18:30 - 19:00

CR 1 - ROOM

Charalampidis Alex
Native advertising campaigns

LECTURE

Mon 09 Nov 2020

19:30 - 20:00

CR 1 - ROOM

Charalampidis Alex

Email & mobile marketing audience & automations

LECTURE

Mon 23 Nov 2020

16:00 - 17:00

CR 1 - ROOM

E-mail marketing campaigns

LECTURE

Mon 23 Nov 2020

17:00 - 17:30

CR 1 - ROOM

Mobile marketing campaigns (SMS, Viber)

LECTURE

Mon 23 Nov 2020

17:30 - 18:00

CR 1 - ROOM

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Mon 23 Nov 2020

18:00 - 19:00

CR 1 - ROOM

Digital marketing professionals & how to get a job

LECTURE

Mon 14 Dec 2020

18:00 - 19:00

CR 1 - ROOM

Aivalis Tolis

Students registration & meeting with instructors

NETWORKING

Mon 21 Sep 2020

14:00 - 15:00

CAFETERIA

Aivalis Tolis

Digital marketing tactics overview

LECTURE

Mon 21 Sep 2020

16:00 - 17:00

CR 1 - ROOM

Aivalis Tolis
The customer, the journey & the funnel

LECTURE

Mon 21 Sep 2020

18:00 - 18:30

CR 1 - ROOM

Aivalis Tolis
Marketing mix overview

LECTURE

Mon 21 Sep 2020

18:30 - 19:00

CR 1 - ROOM

Aivalis Tolis

The online phenomena

LECTURE

Mon 21 Sep 2020

17:00 - 18:00

CR 1 - ROOM

Aivalis Tolis

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Wed 23 Sep 2020

17:00 - 18:00

CR 1 - ROOM

Aivalis Tolis
UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Wed 23 Sep 2020

18:00 - 19:00

CR 1 - ROOM

Aivalis Tolis

Prepare a content marketing strategy

EXERCISE (TEAM)

Wed 07 Oct 2020

15:00 - 17:00

READING ROOM

Alefragis Panos
Present your content marketing strategy

PRESENTATION (TEAM)

Wed 07 Oct 2020

17:00 - 19:00

CR 1 - ROOM

Alefragis Panos

The search engine optimization strategy

LECTURE

Mon 12 Oct 2020

15:00 - 15:30

CR 1 - ROOM

Zakakis Nikos
Onsite/page technical optimization

LECTURE

Mon 12 Oct 2020

16:00 - 18:00

CR 1 - ROOM

Zakakis Nikos
Onsite/page content optimization

LECTURE

Mon 12 Oct 2020

18:00 - 19:00

CR 1 - ROOM

Zakakis Nikos

Check a website and generate a report

EXERCISE (TEAM)

Wed 14 Oct 2020

15:00 - 17:00

READING ROOM

Zakakis Nikos
Present the report and suggestions

PRESENTATION (TEAM)

Wed 14 Oct 2020

17:00 - 19:00

CR 1 - ROOM

Zakakis Nikos

Prepare different social media posts for a brand

EXERCISE (TEAM)

Wed 21 Oct 2020

15:00 - 17:00

READING ROOM

Dimitrakopoulou Katerina
Present the social media posts

PRESENTATION (TEAM)

Wed 21 Oct 2020

17:00 - 19:00

CR 1 - ROOM

Dimitrakopoulou Katerina

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Wed 18 Nov 2020

16:00 - 18:00

READING ROOM

Arapogiannis George
Present your digital media plan

PRESENTATION (TEAM)

Wed 18 Nov 2020

18:00 - 20:00

CR 1 - ROOM

Arapogiannis George

Exploring retention & advertising

PLATFORM DEMONSTRATION

Mon 30 Nov 2020

16:00 - 17:00

CR 1 - ROOM

Elpidis Yannis
Exploring conversions & funnel

PLATFORM DEMONSTRATION

Mon 30 Nov 2020

17:00 - 18:00

CR 1 - ROOM

Elpidis Yannis
Monitoring acquisition sources

PLATFORM DEMONSTRATION

Mon 30 Nov 2020

18:00 - 19:00

CR - 1 ROOM

Elpidis Yannis
Monitor your engagement

PLATFORM DEMONSTRATION

Mon 30 Nov 2020

19:00 - 20:00

CR - 1 ROOM

Elpidis Yannis

Generate a digital marketing report

EXERCISE (TEAM)

Wed 02 Dec 2020

16:00 - 18:00

READING ROOM

Karasaridou Alexandra
Present your digital marketing report

PRESENTATION (TEAM)

Wed 02 Dec 2020

18:00 - 20:00

CR 1 - ROOM

Karasaridou Alexandra

The growth marketing strategy

LECTURE

Mon 07 Dec 2020

16:00 - 17:00

CR 1 - ROOM

Aivalis Tolis

Course summary & epilogue

LECTURE

Mon 14 Dec 2020

19:00 - 20:00

CR 1 - ROOM

Aivalis Tolis

Final exams

EXAM

Wed 16 Dec 2020

16:00 - 18:00

MAKEDONIA PALACE

Aivalis Tolis

Professional Diploma

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ομαδικές εργασίες και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed