KnowCrunch

This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & key performance indicators. Inspired by the universities and driven by the latest updates in the digital & social media marketing industry.

Learn & practice in a class, 3 months length

This course takes place every week in a class in Thessaloniki, Greece. Students attend lectures & live tutorials and collaborate with others on team exercises & presentations.

Transform your career, start working immediately

This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services. Secure a solid future with this highly-demanded skill-set.

Thrive with industry-recognized credentials

Organizations are assured of the quality of this training. It has a long track record as a catalyst for change, an excellent reputation and is trusted by thousands of top agencies, brands, and corporations. Meet employers’ expectations by gaining real practical experience.

This is an award-winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World.

Enroll in this course and get another one for free!

If you enroll in our course you get our E-Learning Masterclass in Digital & Social Media Marketing for free! This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors. Complete our training faster than others, save your budget, and boost your speed to market.

Searching for accommodation in Thessaloniki?

Caravan Bed & Breakfast offers a special price for a double room + breakfast to our students who need a hotel in Thessaloniki. Just claim the offer after you enroll.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

20h•71 lessons

  1. The backlinks — 13-10-2020, 2020-10-13T15:00:00.000000Z – 2020-10-13T17:00:00.000000Z, CR 1 - ROOM

Instructor: Zakakis Nikos

  1. The advertising strategy & media plan — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z

    1. How to prepare data, cookies privacy and terms, conditions for your websites — 23-09-2020, 2020-09-23T15:00:00.000000Z – 2020-09-23T16:00:00.000000Z, CR 1 - ROOM
    2. How to protect your copyright and respect copyright of others — 23-09-2020, 2020-09-23T16:00:00.000000Z – 2020-09-23T17:00:00.000000Z, CR 1 - ROOM

    Instructor: Siamakis Nikos

        1. Facebook & Instagram community building — 28-09-2020, 2020-09-28T15:00:00.000000Z – 2020-09-28T16:00:00.000000Z, CR 1 - ROOM
        2. TikTok studio & community building — 29-09-2020, 2020-09-29T15:30:00.000000Z – 2020-09-29T16:00:00.000000Z, CR 1 - ROOM
        3. YouTube channel & community building — 29-09-2020, 2020-09-29T16:00:00.000000Z – 2020-09-29T17:00:00.000000Z, CR 1 - ROOM
        4. Google Business Profile & community building — 29-09-2020, 2020-09-29T17:00:00.000000Z – 2020-09-29T17:30:00.000000Z, CR 1 - ROOM
        5. Pinterest account & community building — 29-09-2020, 2020-09-29T17:30:00.000000Z – 2020-09-29T18:00:00.000000Z, CR 1 - ROOM
        6. LinkedIn personal profile & community building — 29-09-2020, 2020-09-29T18:00:00.000000Z – 2020-09-29T18:30:00.000000Z, CR 1 - ROOM
        7. LinkedIn page & community building — 30-09-2020, 2020-09-30T18:00:00.000000Z – 2020-09-30T19:00:00.000000Z, CR 1 - ROOM

        Instructors: Dimitriadis Dimitris, Sklavenitis Stefanos

        1. Content promotion — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z
        2. Content marketing monitoring & evaluation — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z
        3. Content production — 06-10-2020, 2020-10-06T15:00:00.000000Z – 2020-10-06T16:00:00.000000Z, CR 1 - ROOM
        4. Content distribution — 06-10-2020, 2020-10-06T16:00:00.000000Z – 2020-10-06T19:00:00.000000Z, CR 1 - ROOM

        Instructor: Alefragis Panos

          1. The social media marketing — 19-10-2020, 2020-10-19T15:00:00.000000Z – 2020-10-19T16:00:00.000000Z, CR 1 - ROOM
          2. Social media live listening & marketing — 19-10-2020, 2020-10-19T16:00:00.000000Z – 2020-10-19T16:30:00.000000Z, CR 1 - ROOM
          3. Social media customer care — 19-10-2020, 2020-10-19T16:30:00.000000Z – 2020-10-19T17:00:00.000000Z, CR 1 - ROOM
          4. Social media crisis management — 19-10-2020, 2020-10-19T17:00:00.000000Z – 2020-10-19T19:00:00.000000Z, CR 1 - ROOM
          5. Social media accounts & followers — 20-10-2020, 2020-10-20T15:00:00.000000Z – 2020-10-20T15:30:00.000000Z, CR 1 - ROOM
          6. Social media marketing monitoring & evaluation — 20-10-2020, 2020-10-20T15:30:00.000000Z – 2020-10-20T16:00:00.000000Z, CR - 1 ROOM
          7. Social media posting — 20-10-2020, 2020-10-20T16:00:00.000000Z – 2020-10-20T16:30:00.000000Z, CR 1 - ROOM
          8. Hootsuite.com mashup tool — 20-10-2020, 2020-10-20T16:30:00.000000Z – 2020-10-20T17:00:00.000000Z, CR 1 - ROOM
          9. Social media engagement — 20-10-2020, 2020-10-20T18:00:00.000000Z – 2020-10-20T18:30:00.000000Z, CR 1 - ROOM

          Instructor: Dimitrakopoulou Katerina

            1. Meta business portfolio — 02-11-2020, 2020-11-02T16:00:00.000000Z – 2020-11-02T16:30:00.000000Z, CR 1 - ROOM
            2. Meta awareness advertising campaigns — 02-11-2020, 2020-11-02T18:00:00.000000Z – 2020-11-02T18:30:00.000000Z, CR 1 - ROOM
            3. Meta leads & sales advertising campaigns — 02-11-2020, 2020-11-02T19:00:00.000000Z – 2020-11-02T19:30:00.000000Z, CR - 1 ROOM
            4. Meta remarketing advertising campaigns — 02-11-2020, 2020-11-02T19:30:00.000000Z – 2020-11-02T20:00:00.000000Z, CR 1 - ROOM
            5. Google advertising manager, tags & audiences — 03-11-2020, 2020-11-03T16:00:00.000000Z – 2020-11-03T16:30:00.000000Z, CR 1 - ROOM
            6. Google search advertising campaigns — 03-11-2020, 2020-11-03T17:00:00.000000Z – 2020-11-03T17:30:00.000000Z, CR 1 - ROOM
            7. Google display advertising campaigns — 03-11-2020, 2020-11-03T17:30:00.000000Z – 2020-11-03T18:00:00.000000Z, CR 1 - ROOM
            8. Google Performance Max advertising campaigns — 03-11-2020, 2020-11-03T19:00:00.000000Z – 2020-11-03T19:30:00.000000Z, CR 1 - ROOM
            9. Google Demand Gen advertising campaigns — 03-11-2020, 2020-11-03T19:30:00.000000Z – 2020-11-03T20:00:00.000000Z, CR - 1 ROOM
            10. LinkedIn advertising campaigns — 09-11-2020, 2020-11-09T16:00:00.000000Z – 2020-11-09T16:30:00.000000Z, CR 1 - ROOM
            11. TikTok advertising campaigns — 09-11-2020, 2020-11-09T16:30:00.000000Z – 2020-11-09T17:00:00.000000Z, CR 1 - ROOM
            12. X (Twitter) advertising campaigns — 09-11-2020, 2020-11-09T17:00:00.000000Z – 2020-11-09T17:30:00.000000Z, CR 1 - ROOM
            13. ChatGPT advertising campaigns — 09-11-2020, 2020-11-09T17:30:00.000000Z – 2020-11-09T18:00:00.000000Z, CR 1 - ROOM
            14. Premium advertising campaigns — 09-11-2020, 2020-11-09T18:30:00.000000Z – 2020-11-09T19:00:00.000000Z, CR 1 - ROOM
            15. Native advertising campaigns — 09-11-2020, 2020-11-09T19:30:00.000000Z – 2020-11-09T20:00:00.000000Z, CR 1 - ROOM

            Instructors: Arapogiannis George, Charalampidis Alex

              1. Email & mobile marketing audience & automations — 23-11-2020, 2020-11-23T16:00:00.000000Z – 2020-11-23T17:00:00.000000Z, CR 1 - ROOM
              2. E-mail marketing campaigns — 23-11-2020, 2020-11-23T17:00:00.000000Z – 2020-11-23T17:30:00.000000Z, CR 1 - ROOM
              3. Mobile marketing campaigns (SMS, Viber) — 23-11-2020, 2020-11-23T17:30:00.000000Z – 2020-11-23T18:00:00.000000Z, CR 1 - ROOM
              4. Mailchimp.com marketing platform — 23-11-2020, 2020-11-23T18:00:00.000000Z – 2020-11-23T19:00:00.000000Z, CR 1 - ROOM

                1. Digital marketing professionals & how to get a job — 14-12-2020, 2020-12-14T18:00:00.000000Z – 2020-12-14T19:00:00.000000Z, CR 1 - ROOM

                Instructor: Aivalis Tolis

                    1. Students registration & meeting with instructors — 21-09-2020, 2020-09-21T14:00:00.000000Z – 2020-09-21T15:00:00.000000Z, CAFETERIA

                    Instructor: Aivalis Tolis

                    1. Digital marketing tactics overview — 21-09-2020, 2020-09-21T16:00:00.000000Z – 2020-09-21T17:00:00.000000Z, CR 1 - ROOM
                    2. The customer, the journey & the funnel — 21-09-2020, 2020-09-21T18:00:00.000000Z – 2020-09-21T18:30:00.000000Z, CR 1 - ROOM
                    3. Marketing mix overview — 21-09-2020, 2020-09-21T18:30:00.000000Z – 2020-09-21T19:00:00.000000Z, CR 1 - ROOM

                    Instructor: Aivalis Tolis

                    1. The online phenomena — 21-09-2020, 2020-09-21T17:00:00.000000Z – 2020-09-21T18:00:00.000000Z, CR 1 - ROOM

                    Instructor: Aivalis Tolis

                    1. UTMs strategy for URLs — 23-09-2020, 2020-09-23T17:00:00.000000Z – 2020-09-23T18:00:00.000000Z, CR 1 - ROOM
                    2. UTMs monitoring with Google Analytics — 23-09-2020, 2020-09-23T18:00:00.000000Z – 2020-09-23T19:00:00.000000Z, CR 1 - ROOM

                    Instructor: Aivalis Tolis

                    1. Prepare a content marketing strategy — 07-10-2020, 2020-10-07T15:00:00.000000Z – 2020-10-07T17:00:00.000000Z, READING ROOM
                    2. Present your content marketing strategy — 07-10-2020, 2020-10-07T17:00:00.000000Z – 2020-10-07T19:00:00.000000Z, CR 1 - ROOM

                    Instructor: Alefragis Panos

                    1. The search engine optimization strategy — 12-10-2020, 2020-10-12T15:00:00.000000Z – 2020-10-12T15:30:00.000000Z, CR 1 - ROOM
                    2. Onsite/page technical optimization — 12-10-2020, 2020-10-12T16:00:00.000000Z – 2020-10-12T18:00:00.000000Z, CR 1 - ROOM
                    3. Onsite/page content optimization — 12-10-2020, 2020-10-12T18:00:00.000000Z – 2020-10-12T19:00:00.000000Z, CR 1 - ROOM

                    Instructor: Zakakis Nikos

                    1. Check a website and generate a report — 14-10-2020, 2020-10-14T15:00:00.000000Z – 2020-10-14T17:00:00.000000Z, READING ROOM
                    2. Present the report and suggestions — 14-10-2020, 2020-10-14T17:00:00.000000Z – 2020-10-14T19:00:00.000000Z, CR 1 - ROOM

                    Instructor: Zakakis Nikos

                    1. Prepare different social media posts for a brand — 21-10-2020, 2020-10-21T15:00:00.000000Z – 2020-10-21T17:00:00.000000Z, READING ROOM
                    2. Present the social media posts — 21-10-2020, 2020-10-21T17:00:00.000000Z – 2020-10-21T19:00:00.000000Z, CR 1 - ROOM

                    Instructor: Dimitrakopoulou Katerina

                    1. Plan an advertising campaign for a marketing objective — 18-11-2020, 2020-11-18T16:00:00.000000Z – 2020-11-18T18:00:00.000000Z, READING ROOM
                    2. Present your digital media plan — 18-11-2020, 2020-11-18T18:00:00.000000Z – 2020-11-18T20:00:00.000000Z, CR 1 - ROOM

                    Instructor: Arapogiannis George

                    1. Exploring retention & advertising — 30-11-2020, 2020-11-30T16:00:00.000000Z – 2020-11-30T17:00:00.000000Z, CR 1 - ROOM
                    2. Exploring conversions & funnel — 30-11-2020, 2020-11-30T17:00:00.000000Z – 2020-11-30T18:00:00.000000Z, CR 1 - ROOM
                    3. Monitoring acquisition sources — 30-11-2020, 2020-11-30T18:00:00.000000Z – 2020-11-30T19:00:00.000000Z, CR - 1 ROOM
                    4. Monitor your engagement — 30-11-2020, 2020-11-30T19:00:00.000000Z – 2020-11-30T20:00:00.000000Z, CR - 1 ROOM

                    Instructor: Elpidis Yannis

                    1. Generate a digital marketing report — 02-12-2020, 2020-12-02T16:00:00.000000Z – 2020-12-02T18:00:00.000000Z, READING ROOM
                    2. Present your digital marketing report — 02-12-2020, 2020-12-02T18:00:00.000000Z – 2020-12-02T20:00:00.000000Z, CR 1 - ROOM

                    Instructor: Karasaridou Alexandra

                    1. The growth marketing strategy — 07-12-2020, 2020-12-07T16:00:00.000000Z – 2020-12-07T17:00:00.000000Z, CR 1 - ROOM

                    Instructor: Aivalis Tolis

                    1. Course summary & epilogue — 14-12-2020, 2020-12-14T19:00:00.000000Z – 2020-12-14T20:00:00.000000Z, CR 1 - ROOM

                    Instructor: Aivalis Tolis

                    1. Final exams — 16-12-2020, 2020-12-16T16:00:00.000000Z – 2020-12-16T18:00:00.000000Z, MAKEDONIA PALACE

                    Instructor: Aivalis Tolis

                          Professional Diploma

                          Brands we trained

                          Cardlink logo greyscale.
                          IAB Logo
                          Flisvos Marina logo greyscale
                          Newsbomb greyscale logo.
                          Fortunet logo greyscale
                          Korres logo greyscale.
                          Metromedia.gr greyscale logo
                          Tupperware logo greyscale.
                          Nera Kritis greyscale logo
                          Pfizer logo greyscale.
                          Akis Petretzikis logo greyscale
                          Elpen.gr logo greyscale
                          IKEA logo greyscale.
                          Pull & Bear logo greyscale.
                          L'Oreal Paris logo greyscale.
                          Mevgal logo greyscale.
                          Express Publishing logo greyscale
                          Pink Woman logo greyscale.
                          Welcome Stores greyscale logo.
                          Valuecom marketing greyscale logo.

                          Frequently asked questions

                          Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

                          Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

                          Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

                          Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ομαδικές εργασίες και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

                          Course completed