Professional Diploma in Digital & Social Media, Thessaloniki

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

Please check all our upcoming events in this city .

The benefits of studying with us

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

4 MONTHS FREE ACCESS TO 110 HOURS OF E-LEARNING

Free access to amazing videos of the lectures during your course

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

The most advanced topics

Growth Marketing on a Funnel

The growth hacking methodology on a full funnel

Lecture
Monday 07 December 2020 18:00 (1h) CR 1 - ROOM

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Lecture
Tuesday 08 December 2020 18:00 (30m) CR 1 - ROOM

How to research the market & competition for a digital marketing strategy

Lecture
Tuesday 08 December 2020 18:30 (30m) CR 1 - ROOM

How to decide a creative concept for a digital marketing strategy

Lecture
Tuesday 08 December 2020 19:00 (30m) CR 1 - ROOM

How to use different tactics in your digital marketing strategy

Lecture
Tuesday 08 December 2020 19:30 (2h) CR - 1 ROOM

How to calculate the total budget for your digital marketing strategy

Lecture
Tuesday 08 December 2020 21:30 (30m) CR - 1 ROOM

Content Production

How to write search engine optimized articles for your blog

Lecture
Monday 05 October 2020 18:00 (2h) CR 1 - ROOM

How to research ideas for your content with tools

Tutorial
Monday 05 October 2020 20:00 (30m) CR - 1 ROOM

How to use Canva.com to design different graphics

Tutorial
Monday 05 October 2020 20:30 (30m) CR 1 - ROOM

How to use Lumen5.com to produce video explainers

Tutorial
Monday 05 October 2020 21:00 (30m) CR 1 - ROOM

Digital Marketing URLs & UTMs

How to work on UTMs strategy for your links

Lecture
Wednesday 23 September 2020 20:00 (1h) CR 1 - ROOM

How to monitor UTM information of your visitors in Google Analytics

Live Demo
Wednesday 23 September 2020 21:00 (1h) CR 1 - ROOM

Digital Marketing Mindset

Students welcome and registration

Networking event
Monday 21 September 2020 17:00 (1h) CAFETERIA

Course overview

Lecture
Monday 21 September 2020 18:00 (1h) CR 1 - ROOM

The digital marketing

Lecture
Monday 21 September 2020 19:00 (1h) CR 1 - ROOM

The online phenomena

Lecture
Monday 21 September 2020 20:00 (1h) CR 1 - ROOM

The consumer and his online journey

Lecture
Monday 21 September 2020 21:00 (30m) CR 1 - ROOM

The marketing & sales funnel

Lecture
Monday 21 September 2020 21:30 (30m) CR 1 - ROOM

Website & Landing Pages

How to work with website design & development agencies

Lecture
Tuesday 22 September 2020 18:00 (1h) CR 1 - ROOM

How to work with content management systems and e-shop platforms

Tuesday 22 September 2020 19:00 (30m) CR 1 - ROOM

How to optimize any landing page on your websites

Tuesday 22 September 2020 19:30 (30m) CR 1 - ROOM

How to optimize your e-shop

Lecture
Tuesday 22 September 2020 20:00 (1h) CR 1 - ROOM

Connecting to Google Analytics

How to connect your website with Google Analytics and set goals

Live Demo
Tuesday 22 September 2020 21:00 (30m) CR 1 - ROOM

How to monitor basic metrics and realtime visitors in Google Analytics

Live Demo
Tuesday 22 September 2020 21:30 (30m) CR 1 - ROOM

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Wednesday 23 September 2020 18:00 (1h) CR 1 - ROOM

How to protect your copyright and respect copyright of others

Lecture
Wednesday 23 September 2020 19:00 (1h) CR 1 - ROOM

E-shops

Shopify e-commerce platform

Tutorial
Wednesday 23 September 2020 20:30 (30m) CR 1 - ROOM

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Monday 28 September 2020 18:00 (1h) CR 1 - ROOM

How to create posts for your Facebook Page with Creator studio

Tutorial
Monday 28 September 2020 19:00 (3h) CR 1 - ROOM

How to create and use a Twitter account

Tutorial
Tuesday 29 September 2020 18:00 (30m) CR 1 - ROOM

How to create and use a TikTok account

Tutorial
Tuesday 29 September 2020 18:30 (30m) CR 1 - ROOM

How to create and use a YouTube channel

Tutorial
Tuesday 29 September 2020 19:00 (1h) CR 1 - ROOM

How to create and use a Google My Business location

Tutorial
Tuesday 29 September 2020 20:00 (30m) CR 1 - ROOM

How to create and use a Pinterest business account

Tutorial
Tuesday 29 September 2020 20:30 (30m) CR 1 - ROOM

How to create and use a SnapChat account

Tutorial
Tuesday 29 September 2020 21:00 (30m) CR 1 - ROOM

How to create and use a Quora account

Tutorial
Tuesday 29 September 2020 21:30 (30m) CR 1 - ROOM

How to create and use an Instagram business profile

Tutorial
Wednesday 30 September 2020 18:00 (1h) CR 1 - ROOM

How to create posts for your Instagram account with Creator studio

Tutorial
Wednesday 30 September 2020 19:00 (1h) CR 1 - ROOM

How to create and use a LinkedIn personal profile and CV

Tutorial
Wednesday 30 September 2020 20:00 (1h) CR 1 - ROOM

How to create and use a LinkedIn company page

Tutorial
Wednesday 30 September 2020 21:00 (1h) CR 1 - ROOM

Content Marketing Strategy

How to form a content marketing strategy and calendar

Lecture
Tuesday 06 October 2020 18:00 (1h) CR 1 - ROOM

How to distribute and promote your content in different channels

Lecture
Tuesday 06 October 2020 19:00 (3h) CR 1 - ROOM

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Wednesday 07 October 2020 18:00 (2h) READING ROOM

Present your content marketing strategy

Presentation
Wednesday 07 October 2020 20:00 (2h) CR 1 - ROOM

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Monday 12 October 2020 18:00 (30m) CR 1 - ROOM

How to optimize your website and pages content

Lecture
Monday 12 October 2020 19:00 (2h) CR 1 - ROOM

How to optimize your website technical issues

Lecture
Monday 12 October 2020 21:00 (1h) CR 1 - ROOM

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Tuesday 13 October 2020 18:00 (2h) CR 1 - ROOM

Search Engine Optimization (S.E.O.) - Check-Up

How to use SeoSiteCheckup.com to check any website

Tutorial
Tuesday 13 October 2020 20:00 (30m) CR - 1 ROOM

How to use Screaming Frog to check any website

Tutorial
Tuesday 13 October 2020 20:30 (30m) CR - 1 ROOM

How to use Ubersuggest.com to check any website

Tutorial
Tuesday 13 October 2020 21:00 (30m) CR - 1 ROOM

How to make an S.E.O. report for any website

Tutorial
Tuesday 13 October 2020 21:30 (30m) CR - 1 ROOM

Search Engine Optimization (S.E.O.) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Wednesday 14 October 2020 18:00 (2h) READING ROOM

Present the S.E.O. report and suggestions

Presentation
Wednesday 14 October 2020 20:00 (2h) CR 1 - ROOM

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Monday 19 October 2020 18:00 (1h) CR 1 - ROOM

How to form a social media posts calendar and post frequently

Lecture
Monday 19 October 2020 19:00 (30m) CR 1 - ROOM

How to gain your social media followers

Lecture
Monday 19 October 2020 19:30 (30m) CR 1 - ROOM

How to create great posts and stories customized for different social networks

Lecture
Monday 19 October 2020 20:00 (2h) CR 1 - ROOM

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Tuesday 20 October 2020 18:00 (30m) CR 1 - ROOM

How to use Hootsuite.com mashup tool to listen to what people post

Tutorial
Tuesday 20 October 2020 18:30 (30m) CR - 1 ROOM

How to respond to trends and people's posts with live marketing

Lecture
Tuesday 20 October 2020 19:00 (30m) CR 1 - ROOM

How to respond to customer reviews, messages and questions

Lecture
Tuesday 20 October 2020 19:30 (30m) CR 1 - ROOM

How to grow and engage your community with different tactics

Lecture
Tuesday 20 October 2020 20:00 (1h) CR - 1 ROOM

How to respond to complaints and manage crisis

Lecture
Tuesday 20 October 2020 21:00 (30m) CR 1 - ROOM

How to evaluate social media marketing results

Tutorial
Tuesday 20 October 2020 21:30 (30m) CR - 1 ROOM

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Wednesday 21 October 2020 18:00 (2h) READING ROOM

Present the social media posts

Presentation
Wednesday 21 October 2020 20:00 (2h) CR 1 - ROOM

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Tuesday 27 October 2020 18:00 (2h) CR 1 - ROOM

How to run advertising campaigns on premium publishers

Lecture
Tuesday 27 October 2020 20:00 (1h) CR 1 - ROOM

How to run programmatic display advertising campaigns on premium publishers

Lecture
Tuesday 27 October 2020 21:00 (30m) CR 1 - ROOM

How to run native advertising campaigns on premium publishers

Lecture
Tuesday 27 October 2020 21:30 (30m) CR 1 - ROOM

How to use Facebook business manager for agencies

Tutorial
Monday 02 November 2020 18:00 (30m) CR 1 - ROOM

How to use personal Facebook ad account & manager

Tutorial
Monday 02 November 2020 18:30 (30m) CR 1 - ROOM

How to create and manage tags on Facebook ads manager

Tutorial
Monday 02 November 2020 19:00 (30m) CR 1 - ROOM

How to create and manage audiences on Facebook ads manager

Tutorial
Monday 02 November 2020 19:30 (30m) CR 1 - ROOM

How to use Facebook Audience Insights

Tutorial
Monday 02 November 2020 20:00 (30m) CR 1 - ROOM

How to use Facebook and Instagram Creative Hub for mockups

Tutorial
Monday 02 November 2020 20:30 (30m) CR - 1 ROOM

How to run reach advertising campaigns on Facebook and Instagram

Tutorial
Monday 02 November 2020 21:00 (30m) CR - 1 ROOM

How to run awareness advertising campaigns on Facebook and Instagram

Tutorial
Monday 02 November 2020 21:30 (30m) CR 1 - ROOM

How to run traffic advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 03 November 2020 18:00 (30m) CR 1 - ROOM

How to run conversions advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 03 November 2020 18:30 (30m) CR 1 - ROOM

How to run lead advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 03 November 2020 19:00 (30m) CR 1 - ROOM

How to run engagement & messages advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 03 November 2020 19:30 (30m) CR 1 - ROOM

How to run catalogue sales advertising campaigns on Facebook and Instagram

Tutorial
Tuesday 03 November 2020 20:00 (1h) CR 1 - ROOM

How to run Facebook and Instagram remarketing campaigns

Tutorial
Tuesday 03 November 2020 21:00 (30m) CR 1 - ROOM

How to use Facebook and Instagram ad manager dashboard and reports

Tutorial
Tuesday 03 November 2020 21:30 (30m) CR - 1 ROOM

How to use Google ads manager account for agencies

Tutorial
Monday 09 November 2020 18:00 (30m) CR 1 - ROOM

How to use personal Google ad account

Tutorial
Monday 09 November 2020 18:30 (30m) CR 1 - ROOM

How to create and manage Google ads tags (goals)

Tutorial
Monday 09 November 2020 19:00 (30m) CR 1 - ROOM

How to create and manage Google ads audiences

Tutorial
Monday 09 November 2020 19:30 (30m) CR 1 - ROOM

How to run traffic & conversions advertising campaigns on Google search

Tutorial
Monday 09 November 2020 20:00 (30m) CR 1 - ROOM

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Monday 09 November 2020 20:30 (30m) CR 1 - ROOM

How to match targeted keywords with Google search ad creatives

Lecture
Monday 09 November 2020 21:00 (30m) CR 1 - ROOM

The Google search ad campaigns metrics & KPIs

Lecture
Monday 09 November 2020 21:30 (30m) CR 1 - ROOM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Tuesday 10 November 2020 18:00 (1h) CR 1 - ROOM

How to run awareness & traffic advertising campaigns on Discovery

Tutorial
Tuesday 10 November 2020 19:00 (1h) CR 1 - ROOM

How to run awareness & traffic advertising campaigns on YouTube

Tutorial
Tuesday 10 November 2020 20:00 (1h) CR 1 - ROOM

How to run Google remarketing campaigns

Tutorial
Tuesday 10 November 2020 21:00 (30m) CR 1 - ROOM

How to use Google ad account dashboard and reports

Tutorial
Tuesday 10 November 2020 21:30 (30m) CR 1 - ROOM

How to run advertising campaigns on LinkedIn

Tutorial
Monday 16 November 2020 18:00 (167h) CR 1 - ROOM

How to run advertising campaigns on Twitter

Tutorial
Monday 16 November 2020 19:00 (1h) CR 1 - ROOM

How to run advertising campaigns on Reddit

Tutorial
Monday 16 November 2020 20:00 (30m) CR 1 - ROOM

How to run advertising campaigns on Snapchat

Tutorial
Monday 16 November 2020 20:30 (30m) CR 1 - ROOM

How to run advertising campaigns on Pinterest

Tutorial
Monday 16 November 2020 21:00 (30m) CR 1 - ROOM

How to run advertising campaigns on Quora

Tutorial
Monday 16 November 2020 21:30 (30m) DAIOS

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Tuesday 17 November 2020 18:00 (1h) CR 1 - ROOM

Performance Marketing (Campaigns Conversion Rate Optimization)

How to do performance marketing with Google advertising

Tutorial
Tuesday 17 November 2020 19:00 (1h) CR - 1 ROOM

Digital Advertising Strategy & Plan

How to evaluate media channels for your plan

Tutorial
Tuesday 17 November 2020 20:00 (1h) CR 1 - ROOM

How to form and advertising strategy and calculate budget

Lecture
Tuesday 17 November 2020 21:00 (1h) CR - 1 ROOM

Digital Advertising Strategy & Plan Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Wednesday 18 November 2020 18:00 (2h) READING ROOM

Present your digital media plan

Presentation
Wednesday 18 November 2020 20:00 (2h) CR 1 - ROOM

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Monday 23 November 2020 18:00 (1h) CR 1 - ROOM

How to run e-mail marketing campaigns

Lecture
Monday 23 November 2020 19:00 (30m) CR 1 - ROOM

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

Lecture
Monday 23 November 2020 19:30 (30m) CR 1 - ROOM

How to use Mailchimp.com e-mail marketing platform

Tutorial
Monday 23 November 2020 20:00 (1h) CR 1 - ROOM

How to use Apifon.com mobile marketing platform

Tutorial
Monday 23 November 2020 21:00 (30m) CR 1 - ROOM

How to use Chatfuel.com chatbot platform

Tutorial
Monday 23 November 2020 21:30 (30m) CR 1 - ROOM

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Tuesday 24 November 2020 18:00 (2h) CR 1 - ROOM

Digital Reputation Strategy

The fake & deep fake content

Lecture
Tuesday 24 November 2020 20:00 (30m) CR 1 - ROOM

How to manage online reputation with Astroturfing

Lecture
Tuesday 24 November 2020 20:30 (30m) CR - 1 ROOM

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your engagement

Tutorial
Monday 30 November 2020 18:00 (1h) CR 1 - ROOM

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Monday 30 November 2020 19:00 (1h) CR 1 - ROOM

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
Monday 30 November 2020 20:00 (1h) CR - 1 ROOM

How to use Google Analytics 4 to monitor your retention

Tutorial
Monday 30 November 2020 21:00 (1h) CR - 1 ROOM

Reporting Digital Marketing Results

The important metrics for all digital marketing tactics & strategies

Lecture
Tuesday 01 December 2020 18:00 (1h) CR 1 - ROOM

How to report digital marketing KPIs & metrics to your clients

Lecture
Tuesday 01 December 2020 19:00 (1h) CR 1 - ROOM

How to use Google Data Studio to design and share reports with your clients

Tutorial
Tuesday 01 December 2020 20:00 (1h) CR 1 - ROOM

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Wednesday 02 December 2020 18:00 (2h) READING ROOM

Present your digital and social media report

Presentation
Wednesday 02 December 2020 20:00 (2h) CR 1 - ROOM

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Monday 07 December 2020 20:00 (2h) CR 1 - ROOM

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 12 December 2020 16:00 (2h) CR 1 - ROOM

Digital Marketing Services

How to work in digital marketing job positions

Lecture
Monday 14 December 2020 18:00 (1h) CR 1 - ROOM

How to analyze costs & prices for your digital marketing services

Lecture
Monday 14 December 2020 19:00 (1h) CR 1 - ROOM

How to launch and run a digital and social media marketing agency

Lecture
Monday 14 December 2020 20:00 (1h) CR 1 - ROOM

Course summary & epilogue

Lecture
Monday 14 December 2020 21:00 (1h) CR 1 - ROOM

Exams & Graduation

Final exams

Final Exam
Wednesday 16 December 2020 18:00 (2h) MAKEDONIA PALACE

Graduation ceremony

Networking event
Wednesday 16 December 2020 20:00 (2h) MAKEDONIA PALACE

The instructors

Tolis

Tolis Aivalis

Managing Partner, aival.com.

Panos

Panos Alefragis

Head of Digital & 360 advertising, thenewtons.gr.

George

George Arapogiannis

Managing Director, humanminds.eu.

Alex

Alex Charalampidis

Managing Director, monks.gr.

Yannis

Yannis Elpidis

Managing Partner, darkpony.com.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, seocopywriting.agency.

Omiros

Omiros Tsapalos

Managing Partner, strategycom.gr.

Lazaros

Lazaros Tzanetos

Business Development Director, apifon.com .

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, omd.gr.

Nikos

Nikos Zakakis

Managing Partner, isometrik.gr.

Awesome things our graduates say