Professional Diploma in Digital & Social Media, Thessaloniki

At Concert Hall, September 2020

This event is completed

Please check all our upcoming events in Thessaloniki .

The benefits of studying with us

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

4 MONTHS FREE ACCESS TO 110 HOURS OF E-LEARNING

Free access to amazing videos of the lectures during your course

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

The most advanced topics

The Digital Marketing Strategic Mindset

Students welcome and registration

NETWORKING
Monday 21 September 2020 17:00 (1h) CAFETERIA

Course overview

LECTURE
Monday 21 September 2020 18:00 (1h) CR 1 - ROOM

The digital marketing

LECTURE
Monday 21 September 2020 19:00 (1h) CR 1 - ROOM

The online phenomena

LECTURE
Monday 21 September 2020 20:00 (1h) CR 1 - ROOM

The consumer and his online journey

LECTURE
Monday 21 September 2020 21:00 (30m) CR 1 - ROOM

The marketing & sales funnel

LECTURE
Monday 21 September 2020 21:30 (30m) CR 1 - ROOM

The Website Landing Pages

How to work with website design & development agencies

LECTURE
Tuesday 22 September 2020 18:00 (1h) CR 1 - ROOM

How to work with content management and e-shop platforms

LECTURE
Tuesday 22 September 2020 19:00 (30m) CR 1 - ROOM

How to optimize any of your landing pages

LECTURE
Tuesday 22 September 2020 19:30 (30m) CR 1 - ROOM

How to optimize your e-shop

LECTURE
Tuesday 22 September 2020 20:00 (1h) CR 1 - ROOM

Connecting to Google Analytics

How to connect your website with Google Analytics and set goals

LIVE TUTORIAL
Tuesday 22 September 2020 21:00 (30m) CR 1 - ROOM

How to monitor basic metrics and realtime visitors in Google Analytics

LIVE TUTORIAL
Tuesday 22 September 2020 21:30 (30m) CR 1 - ROOM

The Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

LECTURE
Wednesday 23 September 2020 18:00 (1h) CR 1 - ROOM

How to protect your copyright and respect copyright of others

LECTURE
Wednesday 23 September 2020 19:00 (1h) CR 1 - ROOM

The Use of URLs in Digital Marketing

How to work on UTMs strategy for your links

LECTURE
Wednesday 23 September 2020 20:00 (1h) CR 1 - ROOM

How to monitor UTM information of your visitors in Google Analytics

LIVE TUTORIAL
Wednesday 23 September 2020 21:00 (1h) CR 1 - ROOM

The Social Media Platforms

How to create and use a Facebook Page

LIVE TUTORIAL
Monday 28 September 2020 18:00 (1h) CR 1 - ROOM

How to create posts for your Facebook Page with Creator studio

LIVE TUTORIAL
Monday 28 September 2020 19:00 (3h) CR 1 - ROOM

How to create and use a Twitter account

LIVE TUTORIAL
Tuesday 29 September 2020 18:00 (30m) CR 1 - ROOM

How to create and use a TikTok account

LIVE TUTORIAL
Tuesday 29 September 2020 18:30 (30m) CR 1 - ROOM

How to create and use a YouTube channel

LIVE TUTORIAL
Tuesday 29 September 2020 19:00 (1h) CR 1 - ROOM

How to create and use a Google My Business location

LIVE TUTORIAL
Tuesday 29 September 2020 20:00 (30m) CR 1 - ROOM

How to create and use a Pinterest business account

LIVE TUTORIAL
Tuesday 29 September 2020 20:30 (30m) CR 1 - ROOM

How to create and use a SnapChat account

LIVE TUTORIAL
Tuesday 29 September 2020 21:00 (30m) CR 1 - ROOM

How to create and use a Quora account

LIVE TUTORIAL
Tuesday 29 September 2020 21:30 (30m) CR 1 - ROOM

How to create and use an Instagram business profile

LIVE TUTORIAL
Wednesday 30 September 2020 18:00 (1h) CR 1 - ROOM

How to create posts for your Instagram account with Creator studio

LIVE TUTORIAL
Wednesday 30 September 2020 19:00 (1h) CR 1 - ROOM

How to create and use a LinkedIn personal profile and CV

LIVE TUTORIAL
Wednesday 30 September 2020 20:00 (1h) CR 1 - ROOM

How to create and use a LinkedIn company page

LIVE TUTORIAL
Wednesday 30 September 2020 21:00 (1h) CR 1 - ROOM

The Content Production

How to write structured and optimized texts for your blog articles or publications

LECTURE
Monday 05 October 2020 18:00 (2h) CR 1 - ROOM

How to research content ideas & keywords with tools

LIVE TUTORIAL
Monday 05 October 2020 20:00 (30m) CR - 1 ROOM

How to use Canva.com to design different graphics

LIVE TUTORIAL
Monday 05 October 2020 20:30 (30m) CR 1 - ROOM

How to use Lumen5.com to produce video explainers

LIVE TUTORIAL
Monday 05 October 2020 21:00 (30m) CR 1 - ROOM

The Content Marketing Strategy

How to form a content marketing strategy and calendar

LECTURE
Tuesday 06 October 2020 18:00 (1h) CR 1 - ROOM

How to distribute and promote your content in different channels

LECTURE
Tuesday 06 October 2020 19:00 (3h) CR 1 - ROOM

The Content Marketing Strategy Workshop

Prepare a content marketing strategy

TEAM EXERCISE
Wednesday 07 October 2020 18:00 (2h) READING ROOM

Present your content marketing strategy

TEAM PRESENTATION
Wednesday 07 October 2020 20:00 (2h) CR 1 - ROOM

The On-Site Search Engine Optimization (S.E.O.)

How search engines work

LECTURE
Monday 12 October 2020 18:00 (30m) CR 1 - ROOM

How to optimize your website and pages content

LECTURE
Monday 12 October 2020 19:00 (2h) CR 1 - ROOM

How to optimize your website technical issues

LECTURE
Monday 12 October 2020 21:00 (1h) CR 1 - ROOM

The Off-Site Search Engine Optimization Tactics (S.E.O.)

How to generate links on the web and social media back to your website

LECTURE
Tuesday 13 October 2020 18:00 (2h) CR 1 - ROOM

The Search Engine Optimization Audit

How to use SeoSiteCheckup.com to check any website

LIVE TUTORIAL
Tuesday 13 October 2020 20:00 (30m) CR - 1 ROOM

How to use Screaming Frog to check any website

LIVE TUTORIAL
Tuesday 13 October 2020 20:30 (30m) CR - 1 ROOM

How to use Ubersuggest.com to check any website

LIVE TUTORIAL
Tuesday 13 October 2020 21:00 (30m) CR - 1 ROOM

How to make an S.E.O. report for any website

LIVE TUTORIAL
Tuesday 13 October 2020 21:30 (30m) CR - 1 ROOM

The Search Engine Optimization Workshop

Check S.E.O. on a website and generate a report

TEAM EXERCISE
Wednesday 14 October 2020 18:00 (2h) READING ROOM

Present the S.E.O. report and suggestions

TEAM PRESENTATION
Wednesday 14 October 2020 20:00 (2h) CR 1 - ROOM

The Social Media Marketing Strategy

How to organize your social media team & accounts

LECTURE
Monday 19 October 2020 18:00 (1h) CR 1 - ROOM

How to form a social media posts calendar and post frequently

LECTURE
Monday 19 October 2020 19:00 (30m) CR 1 - ROOM

How to gain your social media followers

LECTURE
Monday 19 October 2020 19:30 (30m) CR 1 - ROOM

How to create great posts and stories customized for different social networks

LECTURE
Monday 19 October 2020 20:00 (2h) CR 1 - ROOM

How to use Hootsuite.com mashup tool to post on different social networks

LIVE TUTORIAL
Tuesday 20 October 2020 18:00 (30m) CR 1 - ROOM

How to use Hootsuite.com mashup tool to listen to what people post

LIVE TUTORIAL
Tuesday 20 October 2020 18:30 (30m) CR - 1 ROOM

How to respond to trends and people's posts with live marketing

LECTURE
Tuesday 20 October 2020 19:00 (30m) CR 1 - ROOM

How to respond to customer reviews, messages and questions

LECTURE
Tuesday 20 October 2020 19:30 (30m) CR 1 - ROOM

How to grow and engage your community with different tactics

LECTURE
Tuesday 20 October 2020 20:00 (1h) CR - 1 ROOM

How to respond to complaints and manage crisis

LECTURE
Tuesday 20 October 2020 21:00 (30m) CR 1 - ROOM

How to evaluate social media marketing results

LIVE TUTORIAL
Tuesday 20 October 2020 21:30 (30m) CR - 1 ROOM

The Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

TEAM EXERCISE
Wednesday 21 October 2020 18:00 (2h) READING ROOM

Present the social media posts

TEAM PRESENTATION
Wednesday 21 October 2020 20:00 (2h) CR 1 - ROOM

The Digital Advertising Channels and Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

LECTURE
Tuesday 27 October 2020 18:00 (2h) CR 1 - ROOM

How to run display advertising campaigns on premium publishers

LECTURE
Tuesday 27 October 2020 20:00 (1h) CR 1 - ROOM

How to run programmatic display advertising campaigns on premium publishers

LECTURE
Tuesday 27 October 2020 21:00 (30m) CR 1 - ROOM

How to run native advertising campaigns on premium publishers

LECTURE
Tuesday 27 October 2020 21:30 (30m) CR 1 - ROOM

How to use Facebook business manager for agencies

LIVE TUTORIAL
Monday 02 November 2020 18:00 (30m) CR 1 - ROOM

How to use personal Facebook ad account & manager

LIVE TUTORIAL
Monday 02 November 2020 18:30 (30m) CR 1 - ROOM

How to create and manage tags on Facebook ads manager

LIVE TUTORIAL
Monday 02 November 2020 19:00 (30m) CR 1 - ROOM

How to create and manage audiences on Facebook ads manager

LIVE TUTORIAL
Monday 02 November 2020 19:30 (30m) CR 1 - ROOM

How to use Facebook Audience Insights

LIVE TUTORIAL
Monday 02 November 2020 20:00 (30m) CR 1 - ROOM

How to use Facebook and Instagram Creative Hub for mockups

LIVE TUTORIAL
Monday 02 November 2020 20:30 (30m) CR - 1 ROOM

How to run reach advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Monday 02 November 2020 21:00 (30m) CR - 1 ROOM

How to run awareness advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Monday 02 November 2020 21:30 (30m) CR 1 - ROOM

How to run traffic advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Tuesday 03 November 2020 18:00 (30m) CR 1 - ROOM

How to run conversions advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Tuesday 03 November 2020 18:30 (30m) CR 1 - ROOM

How to run lead advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Tuesday 03 November 2020 19:00 (30m) CR 1 - ROOM

How to run engagement & messages advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Tuesday 03 November 2020 19:30 (30m) CR 1 - ROOM

How to run catalogue sales advertising campaigns on Facebook and Instagram

LIVE TUTORIAL
Tuesday 03 November 2020 20:00 (1h) CR 1 - ROOM

How to run Facebook and Instagram remarketing campaigns

LIVE TUTORIAL
Tuesday 03 November 2020 21:00 (30m) CR 1 - ROOM

How to use Facebook and Instagram ad manager dashboard and reports

LIVE TUTORIAL
Tuesday 03 November 2020 21:30 (30m) CR - 1 ROOM

How to use Google ads manager account for agencies

LIVE TUTORIAL
Monday 09 November 2020 18:00 (30m) CR 1 - ROOM

How to use personal Google ad account

LIVE TUTORIAL
Monday 09 November 2020 18:30 (30m) CR 1 - ROOM

How to create and manage Google ads tags (goals)

LIVE TUTORIAL
Monday 09 November 2020 19:00 (30m) CR 1 - ROOM

How to create and manage Google ads audiences

LIVE TUTORIAL
Monday 09 November 2020 19:30 (30m) CR 1 - ROOM

How to run traffic & conversions advertising campaigns on Google search

LIVE TUTORIAL
Monday 09 November 2020 20:00 (30m) CR 1 - ROOM

How to do keywords research for search ads with Keywords Planner or other tools

LIVE TUTORIAL
Monday 09 November 2020 20:30 (30m) CR 1 - ROOM

How to match targeted keywords with Google search ad creatives

LECTURE
Monday 09 November 2020 21:00 (30m) CR 1 - ROOM

The Google search ad campaigns metrics & KPIs

LECTURE
Monday 09 November 2020 21:30 (30m) CR 1 - ROOM

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

LIVE TUTORIAL
Tuesday 10 November 2020 18:00 (1h) CR 1 - ROOM

How to run awareness & traffic advertising campaigns on Gmail

LIVE TUTORIAL
Tuesday 10 November 2020 19:00 (1h) CR 1 - ROOM

How to run awareness & traffic advertising campaigns on YouTube

LIVE TUTORIAL
Tuesday 10 November 2020 20:00 (1h) CR 1 - ROOM

How to run Google remarketing campaigns

LIVE TUTORIAL
Tuesday 10 November 2020 21:00 (30m) CR 1 - ROOM

How to use Google ad account dashboard and reports

LIVE TUTORIAL
Tuesday 10 November 2020 21:30 (30m) CR 1 - ROOM

How to run advertising campaigns on LinkedIn

LIVE TUTORIAL
Monday 16 November 2020 18:00 (167h) CR 1 - ROOM

How to run advertising campaigns on Twitter

LIVE TUTORIAL
Monday 16 November 2020 19:00 (1h) CR 1 - ROOM

How to run advertising campaigns on Reddit

LIVE TUTORIAL
Monday 16 November 2020 20:00 (30m) CR 1 - ROOM

How to run advertising campaigns on Snapchat

LIVE TUTORIAL
Monday 16 November 2020 20:30 (30m) CR 1 - ROOM

How to run advertising campaigns on Pinterest

LIVE TUTORIAL
Monday 16 November 2020 21:00 (30m) CR 1 - ROOM

How to run advertising campaigns on Quora

LIVE TUTORIAL
Monday 16 November 2020 21:30 (30m) DAIOS

How to run advertising campaigns on affiliate networks (affiliate marketing)

LECTURE
Tuesday 17 November 2020 18:00 (1h) CR 1 - ROOM

The Performance Marketing Methodology & Tactics

The performance marketing checklist

LECTURE
Tuesday 17 November 2020 19:00 (1h) CR - 1 ROOM

The Digital Advertising Strategy

How to evaluate media channels for your plan

LIVE TUTORIAL
Tuesday 17 November 2020 20:00 (1h) CR 1 - ROOM

How to plan advertising campaigns, calculate budget and evaluate results

LECTURE
Tuesday 17 November 2020 21:00 (1h) CR - 1 ROOM

The Digital Advertising Strategy Workshop

Plan an advertising campaign for a marketing objective

TEAM EXERCISE
Wednesday 18 November 2020 18:00 (2h) READING ROOM

Present your digital media plan

TEAM PRESENTATION
Wednesday 18 November 2020 20:00 (2h) CR 1 - ROOM

The Email and Mobile Marketing Strategy

How to organize customer's data and marketing automation

LECTURE
Monday 23 November 2020 18:00 (1h) CR 1 - ROOM

How to run e-mail marketing campaigns

LECTURE
Monday 23 November 2020 19:00 (30m) CR 1 - ROOM

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

LECTURE
Monday 23 November 2020 19:30 (30m) CR 1 - ROOM

How to use Mailchimp.com e-mail marketing platform

LIVE TUTORIAL
Monday 23 November 2020 20:00 (1h) CR 1 - ROOM

How to use Apifon.com mobile marketing platform

LIVE TUTORIAL
Monday 23 November 2020 21:00 (30m) CR 1 - ROOM

How to use Chatfuel.com chatbot platform

LIVE TUTORIAL
Monday 23 November 2020 21:30 (30m) CR 1 - ROOM

The Influencer Marketing Strategy

How to work with influencers and brand ambassadors

LECTURE
Tuesday 24 November 2020 18:00 (2h) CR 1 - ROOM

The Digital Reputation and Public Relations

How to manage reputation with content and deep fake content

LECTURE
Tuesday 24 November 2020 20:00 (30m) CR 1 - ROOM

How to manage reputation with Astroturfing

LECTURE
Tuesday 24 November 2020 20:30 (30m) CR - 1 ROOM

How to build public relations using digital and social media tactics

LECTURE
Tuesday 24 November 2020 21:00 (1h) CR 1 - ROOM

Monitoring with Google Analytics

How to use Google Analytics to monitor your audience

LIVE TUTORIAL
Monday 30 November 2020 18:00 (1h) CR 1 - ROOM

How to use Google Analytics to monitor your acquisition sources

LIVE TUTORIAL
Monday 30 November 2020 19:00 (1h) CR 1 - ROOM

How to use Google Analytics to create goals and monitor conversions and funnel

LIVE TUTORIAL
Monday 30 November 2020 20:00 (1h) CR - 1 ROOM

How to use Google Analytics 4

LIVE TUTORIAL
Monday 30 November 2020 21:00 (1h) CR - 1 ROOM

The Digital Marketing Metrics & Reporting

The KPIs and important metrics for all digital marketing strategies

LECTURE
Tuesday 01 December 2020 18:00 (1h) CR 1 - ROOM

How to report digital marketing metrics and KPIs to your clients

LECTURE
Tuesday 01 December 2020 19:00 (1h) CR 1 - ROOM

How to use Google Data Studio to design and share reports with your clients

LIVE TUTORIAL
Tuesday 01 December 2020 20:00 (1h) CR 1 - ROOM

How to use Google custom dashboards to design and share reports with your clients

LIVE TUTORIAL
Tuesday 01 December 2020 21:00 (1h) CR 1 - ROOM

The Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

TEAM EXERCISE
Wednesday 02 December 2020 18:00 (2h) READING ROOM

Present your digital and social media report

TEAM PRESENTATION
Wednesday 02 December 2020 20:00 (2h) CR 1 - ROOM

The Growth Marketing Methodology & Tactics

The growth hacking methodology checklist

LECTURE
Monday 07 December 2020 18:00 (1h) CR 1 - ROOM

The growth hacking case studies

LECTURE
Monday 07 December 2020 19:00 (1h) CR 1 - ROOM

The Marketing & Sales Funnel Methodology & Tactics

How to make a digital marketing funnel step-by-step

LECTURE
Monday 07 December 2020 20:00 (2h) CR 1 - ROOM

The Complete Digital Marketing Strategy

How to prepare a digital marketing brief

LECTURE
Tuesday 08 December 2020 18:00 (30m) CR 1 - ROOM

How to research the market & competition for a digital marketing strategy

LECTURE
Tuesday 08 December 2020 18:30 (30m) CR 1 - ROOM

How to decide a creative concept and a timeline for a digital marketing strategy

LECTURE
Tuesday 08 December 2020 19:00 (30m) CR 1 - ROOM

How to use different tactics in your digital marketing strategy

LECTURE
Tuesday 08 December 2020 19:30 (2h) CR - 1 ROOM

How to calculate the total budget for your digital marketing strategy

LECTURE
Tuesday 08 December 2020 21:30 (30m) CR - 1 ROOM

The Complete Digital Marketing Strategy Workshop

Draft a complete digital and social media strategy

TEAM EXERCISE
Saturday 12 December 2020 10:00 (6h) READING ROOM

Present your digital and social media strategy

TEAM PRESENTATION
Saturday 12 December 2020 16:00 (2h) CR 1 - ROOM

The Digital Marketing Services

How to work in digital marketing job positions

LECTURE
Monday 14 December 2020 18:00 (1h) CR 1 - ROOM

How to analyze costs & prices for your digital marketing services

LECTURE
Monday 14 December 2020 19:00 (1h) CR 1 - ROOM

How to launch and run a digital and social media marketing agency

LECTURE
Monday 14 December 2020 20:00 (1h) CR 1 - ROOM

Course summary & epilogue

LECTURE
Monday 14 December 2020 21:00 (1h) CR 1 - ROOM

The Exams and Graduation

Final exams

EXAMINATION
Wednesday 16 December 2020 18:00 (2h) MAKEDONIA PALACE

Graduation ceremony

NETWORKING
Wednesday 16 December 2020 20:00 (2h) MAKEDONIA PALACE

The instructors

Tolis Aivalis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Panos Alefragis

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

George Arapogiannis

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex Charalampidis

Alex Charalampidis

Managing Director, MONKS.

Dimitris Dimitriadis

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Nikos Siamakis

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos Sklavenitis

Stefanos Sklavenitis

Managing Partner, Flipside.

Souzana Theodoridou

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Omiros Tsapalos

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros Tzanetos

Lazaros Tzanetos

Business Development Director, APIFON.

Georgia Zacharaki

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Nikos  Zakakis

Nikos Zakakis

Managing Partner, ISOMETRIK.

Awesome things our graduates say