Masterclass in Google Advertising

Self-paced online course – learn anytime, anywhere

64 students also took this course
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26.9 hours of video

Days-Week-icon

6 months access to videos & files

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In Greek language (στα Ελληνικά)

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Professional Certificate


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64 students also took this course

Supported by IAB Hellas.

About our Google advertising course

Syllabus

An exceedingly advanced training program that offers a comprehensive, step-by-step approach to mastering all aspects of Google ad management. Through a series of meticulously crafted lectures, tutorials, and hands-on exercises, participants will gain a deep understanding of the strategies, tools, and practices necessary to succeed in this highly competitive field. Topics covered include Google ad manager, tag and conversion events, audience targeting, campaign objectives for Google search, Google display, Google discovery, YouTube, Google Shopping, Google Performance Max, Google Local, Google Apps, ad creatives, campaign conversation rate optimization, account optimization, and monitoring. By the end of this program, you will be equipped with the knowledge and skills necessary to excel in the world of Google advertising.

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this Google advertising training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this Google advertising education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

Topics for this Google advertising course

Course overview & welcome

0h 32m

Course welcome & overview

Lecture
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Course overview - Your account access

Lecture
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Course overview - Your videos & files access

Lecture
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Course overview - Your engagement with Knowcrunch

Lecture
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Advertising strategy - ad managers fundamentals

1h 46m

The digital advertising accounts

Lecture
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Ad accounts fundamentals - Ad accounts & ad managers

Lecture
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Ad accounts fundamentals - Users access

Lecture
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Ad accounts fundamentals - Campaigns results

Lecture
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Ad accounts fundamentals - Tags or pixels

Lecture
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Ad accounts fundamentals - Conversion events

Lecture
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Ad accounts fundamentals - Install tags & events

Lecture
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Ad accounts fundamentals - Checking tags & events

Lecture
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Ad accounts fundamentals - Tags & cookies

Lecture
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Ad accounts fundamentals - Tags & A.P.I.

Lecture
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Ad accounts fundamentals - Summary

Lecture
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Advertising strategy - ad campaigns fundamentals

2h 25m

The digital advertising campaigns

Lecture
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Ad campaigns fundamentals - Objectives

Platform demonstration
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Ad campaigns fundamentals - Awareness ad campaign objective

Lecture
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Ad campaigns fundamentals - Awareness ad campaign metrics

Lecture
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Ad campaigns fundamentals - Traffic ad campaign objectives

Lecture
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Ad campaigns fundamentals - Traffic ad campaign metrics

Lecture
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Ad campaigns fundamentals - Conversions ad campaign objectives

Lecture
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Ad campaigns fundamentals - Conversions ad campaign metrics

Lecture
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Ad campaigns fundamentals - Budget

Lecture
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Ad campaigns fundamentals - Bidding

Lecture
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Ad campaigns fundamentals - Objectives on funnel

Lecture
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Ad campaigns fundamentals - Targeting

Lecture
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Ad campaigns fundamentals - Targeting demographics

Lecture
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Ad campaigns fundamentals - Targeting tags

Lecture
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Ad campaigns fundamentals - Targeting data lists

Lecture
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Ad campaigns fundamentals - Targeting social media interactions

Lecture
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Ad campaigns fundamentals - Targeting similar audiences

Lecture
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Ad campaigns fundamentals - Remarketing

Lecture
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Ad campaigns fundamentals - Targeting strategy

Lecture
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Ad campaigns fundamentals - Creatives

Lecture
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Ad campaigns fundamentals - UTMs

Lecture
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Ad campaigns fundamentals - Return on ad spend (ROAS)

Lecture
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Ad campaigns fundamentals - Customer lifetime value (CLV)

Lecture
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Ad campaigns fundamentals - Summary

Lecture
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Google advertising manager

0h 52m

Google ads & ad manager

Lecture
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Google ad manager - Create a personal ad account

Platform demonstration
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Google ad manager - Personal ad account settings

Platform demonstration
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Google ad manager - Personal ad account access & security

Platform demonstration
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Google ad manager - Create an agency Ads Manager account

Platform demonstration
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Google ad manager - Summary

Lecture
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Google advertising manager - tags & events

0h 43m

Google ads tags & conversion events

Platform demonstration
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Google tags & conversions - Create basic Google tag

Platform demonstration
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Google tags & conversions - Create Google conversion events

Platform demonstration
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Google tags & conversions - Import goals from Google Analytics 4

Platform demonstration
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Google tags & conversions - Summary

Lecture
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Google advertising manager - audiences

0h 41m

How to setup Google audiences

Lecture
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Google ad audiences - Website visitors specific pages

Platform demonstration
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Google ad audiences - Website visitors specific tags

Platform demonstration
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Google ad audiences - YouTube viewers

Platform demonstration
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Google ad audiences - Customer lists

Platform demonstration
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Google ad audiences - Customer lists

Platform demonstration
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Google ad audiences - Custom combination

Platform demonstration
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Google ad audiences - Summary

Lecture
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Google advertising campaigns - search network

0h 13m

Google search advertising

Lecture
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Google search advertising - Ads in S.E.R.P.

Lecture
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Google search advertising - Ads

Lecture
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Google search advertising - C.P.C.

Lecture
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Google search advertising - Summary

Lecture
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Google advertising campaigns - Keyword Planner

0h 49m

Google ads keywords & keywords planner

Lecture
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Google ads research - Match type

Lecture
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Google ads research - Broad match

Lecture
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Google ads research - Phrase match

Lecture
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Google ads research - Exact match

Lecture
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Google ads research - Negative match

Lecture
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Google ads research - Google search & YouTube

Platform demonstration
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Google ads research - Keyword Planner discover

Platform demonstration
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Google ads research - Keyword Planner volume & forecast

Platform demonstration
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Google ads research - Keyword Planner media planning strategy

Platform demonstration
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Google ads research - Keyword Planner organize keywords

Platform demonstration
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Google ads research - Summary

Lecture
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Google advertising campaigns - search campaigns

4h 20m

Running Google search advertising campaigns

Lecture
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Google search campaigns - Campaign objective, type & conversion goal

Platform demonstration
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Google search campaigns - Campaign bidding strategies & manual bid

Platform demonstration
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Google search campaigns - Campaign networks selection

Platform demonstration
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Google search campaigns - Campaign locations

Platform demonstration
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Google search campaigns - Campaign languages

Platform demonstration
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Google search campaigns - Campaign audience segments

Platform demonstration
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Google search campaigns - Campaign broad match keywords

Platform demonstration
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Google search campaigns - Campaign automatic assets

Platform demonstration
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Google search campaigns - Campaign ad rotation

Platform demonstration
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Google search campaigns - Campaign dates & schedule

Platform demonstration
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Google search campaigns - Campaign brand restrictions

Platform demonstration
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Google search campaigns - Ad group keywords

Platform demonstration
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Google search campaigns - Ad group ad URL, titles & descriptions

Platform demonstration
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Google search campaigns - Campaign budget

Platform demonstration
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Google search campaigns - Campaign estimations & review

Platform demonstration
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Google search campaigns - Add more ad groups

Platform demonstration
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Google search campaigns - Add more ads

Platform demonstration
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Google search campaigns - Ad group extensions (assets)

Platform demonstration
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Google search campaigns - Image extension

Platform demonstration
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Google search campaigns - Business name extension

Platform demonstration
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Google search campaigns - Business logo extension

Platform demonstration
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Google search campaigns - Site link extension

Platform demonstration
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Google search campaigns - Headline extension

Platform demonstration
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Google search campaigns - Description extension

Platform demonstration
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Google search campaigns - Callout extension

Platform demonstration
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Google search campaigns - Structured snippet extension

Platform demonstration
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Google search campaigns - Call extension

Platform demonstration
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Google search campaigns - Lead form extension

Platform demonstration
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Google search campaigns - Location extension

Platform demonstration
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Google search campaigns - Price extension

Platform demonstration
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Google search campaigns - App extension

Platform demonstration
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Google search campaigns - Promotion extension

Platform demonstration
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Google search campaigns - Add or remove extensions on ads

Platform demonstration
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Google search campaigns - Dynamic search ads

Platform demonstration
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Google search campaigns - Create dynamic ads from our website index

Platform demonstration
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Google search campaigns - Ad negatives

Platform demonstration
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Google search campaigns - Create dynamic search ads from a feed (CSV file)

Platform demonstration
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Google search campaigns - Editing campaigns, groups, ads

Platform demonstration
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Google search campaigns - Insights of campaigns, groups, ads

Platform demonstration
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Google search campaigns - The quality score

Platform demonstration
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Google search campaigns - The ad rank

Platform demonstration
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Google search campaigns - The average CPC

Platform demonstration
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Google search campaigns - The max CPC & actual CPC

Platform demonstration
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Google search campaigns - Search terms

Platform demonstration
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Google search campaigns - Ad preview & diagnosis

Platform demonstration
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Google search campaigns - Summary

Lecture
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Google advertising campaigns - display network

2h 5m

How to run Google display advertising campaigns

Lecture
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Google display campaigns - Campaign setup

Platform demonstration
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Google display campaigns - Locations & languages

Platform demonstration
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Google display campaigns - Rotation, scheduling, exclusions

Platform demonstration
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Google display campaigns - Account content exclusions

Platform demonstration
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Google display campaigns - Budget & bidding

Platform demonstration
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Google display campaigns - Targeting audiences & demographics

Platform demonstration
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Google display campaigns - Optimized targeting

Platform demonstration
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Google display campaigns - Targeting keywords

Platform demonstration
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Google display campaigns - Targeting topics

Platform demonstration
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Google display campaigns - Targeting placements

Platform demonstration
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Google display campaigns - Account website & app exclusions

Platform demonstration
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Google display campaigns - Campaign estimations

Platform demonstration
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Google display campaigns - Media planning

Platform demonstration
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Google display campaigns - Premade ad creatives

Platform demonstration
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Google display campaigns - Responsive ad creatives

Platform demonstration
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Google display campaigns - Review

Platform demonstration
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Google display campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons06m 54s

Google display campaigns - Insights of campaigns, groups, ads

Platform demonstration
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Google display campaigns - Performance planner for display ads

Platform demonstration
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Google display campaigns - Summary

Platform demonstration
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Google advertising campaigns - performance max

1h 57m

Google Performance Max advertising campaigns

Lecture
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Google Performance campaigns - Campaign setup

Platform demonstration
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Google Performance campaigns - Add products

Platform demonstration
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Google Performance campaigns - Bidding

Platform demonstration
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Google Performance campaigns - Customers

Platform demonstration
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Google Performance campaigns - Locations & languages

Platform demonstration
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Google Performance campaigns - Automatically created assets

Platform demonstration
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Google Performance campaigns - Scheduling & dates

Platform demonstration
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Google Performance campaigns - Page feed

Platform demonstration
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Google Performance campaigns - Brand exclusions

Platform demonstration
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Google Performance campaigns - Assets generation (AI)

Platform demonstration
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Google Performance campaigns - Ad creatives (assets)

Platform demonstration
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Google Performance campaigns - Listing groups from Merchant Center

Platform demonstration
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Google Performance campaigns - Search signals

Platform demonstration
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Google Performance campaigns - Audience signal

Platform demonstration
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Google Performance campaigns - Budget

Platform demonstration
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Google Performance campaigns - Campaign estimations

Platform demonstration
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Google Performance campaigns - Editing our campaign

Platform demonstration
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Google Performance campaigns - Exclusions list

Platform demonstration
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Google Performance campaigns - Assets report

Platform demonstration
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Google Performance campaigns - Insights

Platform demonstration
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Google Performance campaigns - Performance planner

Platform demonstration
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Google Performance campaigns - Compared to other campaigns

Platform demonstration
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Google Performance campaigns - Compared to shopping ads

Platform demonstration
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Google Performance campaigns - Summary

Lecture
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Google advertising campaigns - video

1h 57m

How to run YouTube advertising campaigns

Lecture
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YouTube campaigns - Campaign setup

Platform demonstration
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YouTube campaigns - Campaigns subtypes

Platform demonstration
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YouTube campaigns - Bid strategy

Platform demonstration
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YouTube campaigns - Budget & dates

Platform demonstration
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YouTube campaigns - Networks

Platform demonstration
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YouTube campaigns - Location & language

Platform demonstration
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YouTube campaigns - Related videos

Platform demonstration
times-icons04m 08s

YouTube campaigns - Multi-format ads

Platform demonstration
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YouTube campaigns - Settings

Platform demonstration
times-icons11m 06s

YouTube campaigns - Targeting demographics

Platform demonstration
times-icons05m 04s

YouTube campaigns - Targeting audience segments

Platform demonstration
times-icons10m 14s

YouTube campaigns - Targeting keywords

Platform demonstration
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YouTube campaigns - Targeting topics

Platform demonstration
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YouTube campaigns - Targeting placements

Platform demonstration
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YouTube campaigns - Create video ads

Platform demonstration
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YouTube campaigns - Bidding

Platform demonstration
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YouTube campaigns - Campaign estimations

Platform demonstration
times-icons03m 58s

YouTube campaigns - Media planning

Platform demonstration
times-icons05m 35s

YouTube campaigns - Campaign subtypes differences

Platform demonstration
times-icons12m 14s

YouTube campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons04m 58s

YouTube campaigns - Insights of campaigns, groups, ads

Platform demonstration
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YouTube campaigns - Reach planner for video ads

Platform demonstration
times-icons06m 08s

YouTube campaigns - Summary

Lecture
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Google advertising campaigns - app

0h 31m

How to run Google mobile app advertising campaigns

Lecture
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Google mobile app campaigns - Campaign setup

Platform demonstration
times-icons05m 27s

Google mobile app campaigns - Location & language

Platform demonstration
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Google mobile app campaigns - Dates

Platform demonstration
times-icons02m 09s

Google mobile app campaigns - Budget & bidding

Platform demonstration
times-icons06m 36s

Google mobile app campaigns - Create ad groups & assets

Platform demonstration
times-icons07m 46s

Google mobile app campaigns - Review

Platform demonstration
times-icons01m 37s

Google mobile app campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons02m 49s

Google mobile app campaigns - Summary

Lecture
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Google advertising campaigns - smart

0h 18m

How to run Google smart advertising campaigns

Lecture
times-icons01m 31s

Google smart campaigns - Setup & landing page

Platform demonstration
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Google smart campaigns - Goal

Platform demonstration
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Google smart campaigns - Ad creation

Platform demonstration
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Google smart campaigns - Keyword themes

Platform demonstration
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Google smart campaigns - Location targeting

Platform demonstration
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Google smart campaigns - Budget

Platform demonstration
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Google smart campaigns - Review

Platform demonstration
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Google smart campaigns - Summary

Lecture
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Google advertising campaigns - demand gen

1h 23m

Google demand generation advertising campaigns

Lecture
times-icons01m 31s

Google demand gen campaigns - Campaign setup

Platform demonstration
times-icons02m 52s

Google demand gen campaigns - Campaign goal

Platform demonstration
times-icons05m 56s

Google demand gen campaigns - Budget & dates

Platform demonstration
times-icons03m 59s

Google demand gen campaigns - Location & language

Platform demonstration
times-icons11m 59s

Google demand gen campaigns - Additional settings

Platform demonstration
times-icons08m 35s

Google demand gen campaigns - Audience targeting

Platform demonstration
times-icons20m 36s

Google demand gen campaigns - Campaign estimations

Platform demonstration
times-icons04m 19s

Google demand gen campaigns - Create ad

Platform demonstration
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Google demand gen campaigns - Dashboard

Platform demonstration
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Google demand gen campaigns - Edit campaign

Platform demonstration
times-icons05m 15s

Google demand gen campaigns - Summary

Lecture
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Google advertising campaigns - shopping

1h 30m

Merchant center next

Lecture
times-icons02m 57s

Merchant center - Create account

Platform demonstration
times-icons01m 43s

Merchant center - Business data

Platform demonstration
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Merchant center - Verification & shipping

Platform demonstration
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Merchant center - Products attributes

Platform demonstration
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Merchant center - Add products from website

Platform demonstration
times-icons01m 41s

Merchant center - Add products from file

Platform demonstration
times-icons02m 08s

Merchant center - Data sources

Platform demonstration
times-icons01m 46s

Merchant center - Ad products from google sheets

Platform demonstration
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Merchant center - Ad products manually

Platform demonstration
times-icons02m 20s

Merchant center - Ad products from API

Platform demonstration
times-icons02m 21s

Merchant center - Roles

Platform demonstration
times-icons01m 46s

Merchant center - Connect with google ads

Platform demonstration
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Merchant center - Dashboard overview

Platform demonstration
times-icons02m 27s

Merchant center - Products

Platform demonstration
times-icons02m 18s

Merchant center - Products analytics

Platform demonstration
times-icons03m 07s

Merchant center - Summary

Platform demonstration
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Google shopping campaigns

Platform demonstration
times-icons03m 10s

Google Shopping campaigns - Campaign setup

Platform demonstration
times-icons05m 07s

Google Shopping campaigns - Inventory

Platform demonstration
times-icons05m 47s

Google Shopping campaigns - Inventory

Platform demonstration
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Google Shopping campaigns - Bidding & budget

Platform demonstration
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Google Shopping campaigns - Placements

Platform demonstration
times-icons01m 21s

Google Shopping campaigns - Location

Platform demonstration
times-icons06m 19s

Google Shopping campaigns - Dates & ad group

Platform demonstration
times-icons02m 39s

Google Shopping campaigns - Estimations & planning

Platform demonstration
times-icons03m 42s

Google Shopping campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons06m 41s

Google Shopping campaigns - Summary

Platform demonstration
times-icons57s

Google advertising campaigns - remarketing

1h 36m

Google remarketing advertising campaigns

Lecture
times-icons04m 53s

Google remarketing - Display

Platform demonstration
times-icons16m 28s

Google remarketing - Display dynamic ads

Platform demonstration
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Google remarketing - YouTube

Platform demonstration
times-icons14m 36s

Google remarketing - Demand Gen

Platform demonstration
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Google remarketing - Search

Platform demonstration
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Google remarketing - Search dynamic ads

Platform demonstration
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Google remarketing - Summary

Platform demonstration
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Google advertising manager - tools optimization

1h 33m

Google ad account tools

Lecture
times-icons01m 44s

Google ad account tools - Exclusion lists

Platform demonstration
times-icons18m 39s

Google ad account tools - Brand lists

Platform demonstration
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Google ad account tools - Content suitability

Platform demonstration
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Google ad account tools - Policy manager

Platform demonstration
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Google ad account tools - Ad preview and diagnosis

Platform demonstration
times-icons09m 21s

Google ad account tools - Bulk actions - Rules

Platform demonstration
times-icons27m 46s

Google ad account tools - Summary

Lecture
times-icons02m 21s

Google advertising manager - campaigns optimization

1h 15m

Google campaigns optimization

Platform demonstration
times-icons01m 04s

Google campaigns optimization - Checking conversions

Platform demonstration
times-icons07m 50s

Google campaigns optimization - Measurement attribution

Platform demonstration
times-icons08m 55s

Google campaigns optimization - Shared budgets

Platform demonstration
times-icons06m 09s

Google campaigns optimization - Bid strategies

Platform demonstration
times-icons09m 56s

Google campaigns optimization - Adjustments

Platform demonstration
times-icons09m 39s

Google campaigns optimization - Checking audiences

Platform demonstration
times-icons08m 01s

Google campaigns optimization - Checking recommendations

Platform demonstration
times-icons23m 57s

Course summary & epilogue

0h 19m

Course summary

Lecture
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Course summary - The benefits of being a Knowcruncher

Lecture
times-icons05m 43s

Course summary - Your personal professional certificate

Lecture
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Course summary - Your engagement with Knowcrunch

Lecture
times-icons05m 20s

Course summary - One last thing

Lecture
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Professional instructors for this Google advertising course

Katerina

Katerina Haholaki

Client Partner, Zenith.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.