Professional Certificate
Video e-learning
23 hours

Masterclass in Google Advertising

Video-on-demand e-learning course

Professional Certificate Video e-learning 23 hours
52 students also took this course

About this Google advertising course

Syllabus

This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices on Google ad manager, tag & conversions events, audiences, campaign objectives for Google search, Google display, Google discovery, YouTube, Google Shopping, Google Performance Max, Google Local, Google Apps, targeting, ad creatives, campaigns conversation rate optimization, account optimization and monitoring.

Industry-recognized credentials

After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education

Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning

Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary, and job positions.

Outcomes of this Google advertising training

After completing this course you will be able to immediately:

  • Create links to know where your audience comes from on your website.
  • Understand the features of all demonstrated platforms, networks, and tools.
  • Form, run, and optimize all types of Google advertising campaigns.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of this Google advertising education

Start a career as a Google Advertising Performance Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

  • start-finish-icon

    23 hours of video

  • Days-Week-icon

    6 months access to videos & files

  • Language_icon

    In Greek language (στα Ελληνικά)

  • level_icon

    Professional Certificate

  • user_icon

    52 students also took this course

Syllabus Manager

Tolis Aivalis

IAB Hellas

Supported By

IAB Hellas

Topics for this Google advertising course

Course Introduction

Course welcome & overview

Presentation
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Course introduction - your account

Lecture
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Course introduction - interacting with us

Lecture
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Working with URLs & UTMs

How to work with UTMs

Lecture
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UTMs - The URLs in digital marketing

Lecture
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UTMs - How Google Analytics track visitors' sources

Tutorial
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UTMs - What is a UTM

Lecture
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UTMs - How to draft a strategy

Lecture
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UTMs - How to create your UTMs

Tutorial
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Monitoring UTMs in Google Analytics

How to monitor visitors' sources with UTMs

Lecture
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Monitoring UTMs - Adjusting Google Analytics settings

Tutorial
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Monitoring UTMs - Traffic > Channels

Tutorial
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Monitoring UTMs - Campaigns

Tutorial
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Monitoring UTMs - Google Analytics 4

Tutorial
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Working with URL shorteners

URL shorteners

Lecture
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The URL shorteners

Tutorial
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The use of short URLs

Tutorial
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The use of links and UTMs in digital marketing section summary

Lecture
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Digital advertising campaigns fundamentals

Things to do in advertising platforms

Lecture
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The digital advertising campaigns fundamentals

Lecture
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Campaigns fundamentals - The different ad platforms

Lecture
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Campaigns fundamentals - Ad accounts or ad managers

Lecture
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Campaigns fundamentals - Working with others

Lecture
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Campaigns fundamentals - Tags/pixels of ad accounts

Lecture
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Campaigns fundamentals - Events of tags/pixels

Lecture
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Campaigns fundamentals - Setup & installment of your tags/pixels & events

Lecture
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Campaigns fundamentals - Monitoring tags/pixels & events

Lecture
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Campaigns fundamentals - Tags/pixels & cookies

Lecture
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Campaigns fundamentals - Media spending budget

Lecture
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Campaigns fundamentals - Real time auction & bidding

Lecture
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Campaigns fundamentals - Target audiences

Lecture
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Campaigns fundamentals - Audiences from tags

Lecture
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Campaigns fundamentals - Custom audiences

Lecture
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Campaigns fundamentals - Audiences from data lists

Lecture
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Campaigns fundamentals - Audiences from social media interactions

Lecture
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Campaigns fundamentals - Lookalike audiences

Lecture
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Campaigns fundamentals - Audiences for remarketing

Lecture
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Campaigns fundamentals - Audiences combinations

Lecture
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Campaigns fundamentals - Ad objectives

Lecture
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Campaigns fundamentals - Brand awareness ad campaigns

Lecture
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Campaigns fundamentals - Traffic ad campaigns

Lecture
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Campaigns fundamentals - Conversions ad campaigns

Lecture
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Campaigns fundamentals - Ad campaigns combinations

Lecture
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Campaigns fundamentals - Ad creatives

Lecture
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Campaigns fundamentals - UTMs of ad creatives

Lecture
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Campaigns fundamentals - Brand awareness campaigns metrics

Lecture
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Campaigns fundamentals - Traffic/visits campaigns metrics

Lecture
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Campaigns fundamentals - Conversions campaigns metrics

Lecture
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Campaigns fundamentals - Return on ad spend

Lecture
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Campaigns fundamentals - Customer acquisition cost

Lecture
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Campaigns fundamentals - Customer lifetime value

Lecture
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Campaigns fundamentals - Summary

Lecture
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Google tag manager

Google tag manager

Lecture
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Google tag manager - Dashboard

Lecture
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Google tag manager - Create tag

Lecture
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Google tag manager - Submit tag(s)

Lecture
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About Google advertising manager

About Google ads & ad accounts

Lecture
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Create a personal Google ad account

Lecture
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Personal Google ad account - Settings

Tutorial
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Personal Google ad account - Access & roles

Tutorial
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Google Ads Manager (business) account (ex MCC)

Tutorial
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Create a Google Ads Manager account

Tutorial
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Google Ads Manager account - Accounts of customers

Lecture
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How to use Google tag & conversion events

Tutorial
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Google tag - Create & install with your developer

Tutorial
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Google conversion events - Create & install with your developer

Tutorial
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Google tag - Install with Google Tag Manager

Tutorial
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Google conversion events - Install with Google Tag Manager

Tutorial
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Google tag - Connect Google Analytics & import goals as an alternative

Lecture
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Google advertising manager - audiences

How to setup and use Google audiences

Lecture
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Google audiences - Website visitors specific pages

Tutorial
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Google audiences - Website visitors specific tags

Tutorial
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Google audiences - YouTube viewers

Tutorial
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Google audiences - Customer lists

Tutorial
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Google audiences - Custom combination

Tutorial
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Google audiences - Custom segment

Tutorial
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Google audiences - Summary

Lecture
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Google search advertising campaigns

How Google search ads work and keywords research

Lecture
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Search campaigns - Types

Lecture
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Search campaigns - How they work

Lecture
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Search campaigns - On customer journey

Lecture
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Search campaigns - Keywords research

Lecture
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Search campaigns - Keywords research on Google search & YouTube

Tutorial
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Search campaigns - Keywords research with Keywordtool.io

Tutorial
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Search campaigns - Keywords research with Ubersuggest.com

Tutorial
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Search campaigns - Keywords discover with Google Keyword Planner

Tutorial
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Search campaigns - Keywords volume with Google Keyword Planner

Tutorial
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How to target keywords on Google search ads with match types

Lecture
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Keywords match types targeting - Broad match

Lecture
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Keywords match types targeting - Broad match modifier

Lecture
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Keywords match types targeting - Phrase match

Lecture
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Keywords match types targeting - Exact match

Lecture
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Keywords match types targeting - Negative match

Lecture
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Keywords match types targeting - Summary

Lecture
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Keywords match types targeting - Ad groups preparation

Lecture
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How to run Google search advertising campaigns

Lecture
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Google search campaigns - Campaign setup

Tutorial
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Google search campaigns - Dates & schedule

Tutorial
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Google search campaigns - Location & languages

Tutorial
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Google search campaigns - Targeting audiences

Tutorial
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Google search campaigns - Budget & bidding

Tutorial
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Google search campaigns - Keywords targeting

Tutorial
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Google search campaigns - Create ads

Tutorial
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Google search campaigns - The ads extensions

Tutorial
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Google search campaigns - Create sitelink extension

Tutorial
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Google search campaigns - Create callout extension

Tutorial
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Google search campaigns - Create structured snippet extension

Tutorial
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Google search campaigns - Create call extension

Tutorial
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Google search campaigns - Create lead form extension

Tutorial
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Google search campaigns - Create location extension

Tutorial
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Google search campaigns - Create affiliate location extension

Tutorial
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Google search campaigns - Create price extension

Tutorial
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Google search campaigns - Create app extension

Tutorial
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Google search campaigns - Create promotion extension

Tutorial
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Google search campaigns - Ad or remove extensions on ads

Tutorial
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Google search campaigns - Create dynamic ads from our website index

Tutorial
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Google search campaigns - Create dynamic ads from a feed (CSV file)

Tutorial
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Google search campaigns - Dashboard

Tutorial
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Google search campaigns - Editing our campaign

Tutorial
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Google search campaigns - The quality score

Tutorial
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Google search campaigns - The ad rank

Tutorial
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Google search campaigns - The C.P.C.

Tutorial
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Google search campaigns - The max C.P.C & actual C.P.C.

Tutorial
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Google search campaigns - Search terms

Tutorial
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Google search campaigns - Ad preview & diagnosis

Tutorial
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Google search campaigns - Metrics

Tutorial
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Google display network advertising campaigns

How to run Google display advertising campaigns

Lecture
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Google display campaigns - Campaign setup

Tutorial
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Google display campaigns - Location & language

Tutorial
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Google display campaigns - Rotation, scheduling, exclusions

Tutorial
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Google display campaigns - Budget & bidding

Tutorial
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Google display campaigns - Targeting audiences & demographics

Tutorial
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Google display campaigns - Targeting keywords

Tutorial
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Google display campaigns - Targeting topics

Tutorial
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Google display campaigns - Targeting placements

Tutorial
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Google display campaigns - Campaign estimations

Tutorial
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Google display campaigns - Ad creatives (display ads & responsive ads)

Tutorial
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Google display campaigns - Dashboard

Tutorial
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Google display campaigns - Editing our campaign

Tutorial
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Google display campaigns - Exclusions options

Tutorial
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Google display campaigns - Placements options

Tutorial
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Google performance max advertising campaigns

How to run Google Performance Max advertising campaigns

Lecture
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Google Performance campaigns - Campaign setup

Tutorial
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Google Performance campaigns - Budget & bidding

Tutorial
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Google Performance campaigns - Locations & languages

Tutorial
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Google Performance campaigns - Final URLs

Tutorial
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Google Performance campaigns - Scheduling & dates

Tutorial
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Google Performance campaigns - Ad creatives (assets)

Tutorial
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Google Performance campaigns - Audience signal

Tutorial
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Google Performance campaigns - Extensions

Tutorial
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Google Performance campaigns - Campaign estimations

Tutorial
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Google Performance campaigns - Dashboard

Tutorial
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Google Performance campaigns - Editing our campaign

Tutorial
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Google Performance campaigns - Assets report

Tutorial
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Google shopping advertising campaigns

How to run Google Shopping advertising campaigns

Lecture
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Google Shopping campaigns - The Merchant center

Tutorial
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Google Shopping campaigns - Create a Merchant center account

Tutorial
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Google Shopping campaigns - Merchant center business data

Tutorial
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Google Shopping campaigns - Merchant center roles

Tutorial
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Google Shopping campaigns - Connect Merchant center with Google ads

Tutorial
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Google Shopping campaigns - Upload multiple products to Merchant center

Tutorial
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Google Shopping campaigns - Add products to Merchant center manually

Tutorial
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Google Shopping campaigns - Merchant center dashboard

Tutorial
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Google Shopping campaigns - Our products or ads on search

Tutorial
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Google Shopping campaigns - Campaign setup

Tutorial
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Google Shopping campaigns - Choosing our inventory

Tutorial
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Google Shopping campaigns - Bidding & budget

Tutorial
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Google Shopping campaigns - Different placements

Tutorial
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Google Shopping campaigns - Location

Tutorial
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Google Shopping campaigns - Dates

Tutorial
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Google Shopping campaigns - Ad group name & bid

Tutorial
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Google Shopping campaigns - Dashboard

Tutorial
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Google Shopping campaigns - Edit campaign

Tutorial
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YouTube advertising campaigns

How to run YouTube advertising campaigns

Lecture
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YouTube campaigns - Campaign setup

Tutorial
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YouTube campaigns - Bid strategy & budget

Tutorial
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YouTube campaigns - Networks

Tutorial
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YouTube campaigns - Location & language

Tutorial
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YouTube campaigns - Exclusions

Tutorial
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YouTube campaigns - Visibility settings

Tutorial
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YouTube campaigns - Targeting demographics

Tutorial
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YouTube campaigns - Targeting audiences

Tutorial
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YouTube campaigns - Targeting keywords

Tutorial
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YouTube campaigns - Targeting topics

Tutorial
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YouTube campaigns - Targeting placements

Tutorial
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YouTube campaigns - Bidding

Tutorial
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YouTube campaigns - Create video ads

Tutorial
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YouTube campaigns - Campaign estimations

Tutorial
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YouTube campaigns - Dashboard

Tutorial
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YouTube campaigns - Editing our campaign

Tutorial
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Google mobile app advertising campaigns

How to run Google mobile app advertising campaigns

Lecture
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Google mobile app campaigns - Campaign setup

Tutorial
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Google mobile app campaigns - Location & language

Tutorial
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Google mobile app campaigns - Budget & bidding

Tutorial
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Google mobile app campaigns - Dates

Tutorial
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Google mobile app campaigns - Create ad

Tutorial
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Google mobile app campaigns - Dashboard

Tutorial
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Google mobile app campaigns - Edit campaign

Tutorial
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Google smart advertising campaigns

How to run Google smart advertising campaigns

Lecture
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Google smart campaigns - Campaign setup

Tutorial
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Google smart campaigns - Audience

Tutorial
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Google smart campaigns - Keywords

Tutorial
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Google smart campaigns - Ad creative

Tutorial
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Google smart campaigns - Placements

Tutorial
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Google smart campaigns - Budget

Tutorial
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Google smart campaigns - Preview

Tutorial
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Google local advertising campaigns

How to run Google Local advertising campaigns

Lecture
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Google Local campaigns - Campaign setup

Tutorial
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Google Local campaigns - Name & language

Tutorial
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Google Local campaigns - Budget, bidding & optimization

Tutorial
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Google Local campaigns - Dates & feed

Tutorial
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Google Local campaigns - Create ad

Tutorial
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Google Local campaigns - Dashboard

Tutorial
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Google Local campaigns - Edit campaign

Tutorial
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Google discovery advertising campaigns

Google Discovery advertising campaigns

Lecture
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Google Discovery campaigns - Campaign setup

Tutorial
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Google Discovery campaigns - Location

Tutorial
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Google Discovery campaigns - Language

Tutorial
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Google Discovery campaigns - Budget & bidding

Tutorial
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Google Discovery campaigns - Additional settings

Tutorial
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Google Discovery campaigns - Targeting audiences & demographics

Tutorial
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Google Discovery campaigns - Campaign estimations

Tutorial
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Google Discovery campaigns - Create ad

Tutorial
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Google Discovery campaigns - Dashboard

Tutorial
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Google Discovery campaigns - Edit campaign

Tutorial
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Google remarketing advertising campaigns

How to run Google remarketing advertising campaigns

Lecture
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Google remarketing - How we choose audiences

Tutorial
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Google remarketing - On Google Display network

Tutorial
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Google remarketing - On Google Display network with dynamic ads

Tutorial
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Google remarketing - On YouTube

Tutorial
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Google remarketing - On Discovery network

Tutorial
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Google remarketing - On Search network

Tutorial
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Google remarketing - On Search with dynamic ads

Tutorial
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Google remarketing - Summary

Tutorial
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Google advertising campaigns & account optimization

Google ads account overview & tuning

Tutorial
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Google ads account - Shared library portfolio bid strategies

Tutorial
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Google ads account - Shared library negative keywords

Tutorial
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Google ads account - Shared library placement exclusion lists

Tutorial
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Google ads account - Bulk actions rules

Tutorial
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Google ads account - Measurment attribution

Tutorial
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Google ads account - Reports

Tutorial
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Google ads account - Summary

Tutorial
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Google advertising campaigns conversion rate optimization (CRO)

Google ad account performance checklist

Lecture
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Google ad account - Checking recommendations

Tutorial
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Google ad account - Checking conversion tags

Tutorial
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Google ad account - Checking audiences

Tutorial
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Google search campaigns performance checklist

Lecture
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Google search performance - Custom dashboard for search ads

Tutorial
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Google search performance - Campaigns budget & bidding

Tutorial
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Google search performance - Search terms optimization

Tutorial
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Google search performance - Ads relevance optimization

Tutorial
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Google search performance - Ads copy optimization

Tutorial
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Google search performance - Ads extensions optimization

Tutorial
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Google search performance - Auction insights

Tutorial
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The performance marketing tactics section summary

Lecture
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Course Epilogue

Course epilogue - one last thing before you go

Lecture
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Professional instructors on Google advertising

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Vassilis

Vassilis Polyzos

Managing Director, THE VSCOPE.

Nikos

Nikos Xydas

Managing Director, Humble Digital Agency.

Nikos

Nikos Zakakis

Managing Partner, ISOMETRIK.