Masterclass in Digital & Social Media Marketing, January 2024, Athens

2185 students also took this course

A full digital marketing curriculum

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 17 January 2024 times-icon17:00 (1h) marker-iconOTE ACADEMY - ROOM E024

Course overview

Lecture
calendar-iconWednesday 17 January 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Marketing & digital marketing fundamentals

3h

Marketing mix fundamentals

Lecture
calendar-iconWednesday 17 January 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing tactics overview

Lecture
calendar-iconWednesday 17 January 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Audience personas, customer journey & funnel

Lecture
calendar-iconWednesday 17 January 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconThursday 18 January 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to protect your copyright and respect copyright of others

Lecture
calendar-iconThursday 18 January 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing URLs & UTMs

2h

UTMs strategy for links

Platform demonstration
calendar-iconThursday 18 January 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconThursday 18 January 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconFriday 19 January 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Website design & development process

Lecture
calendar-iconFriday 19 January 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website landing pages conversion rate optimization

Lecture
calendar-iconFriday 19 January 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media platforms

12h

Facebook page & community building

Platform demonstration
calendar-iconWednesday 24 January 2024 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

X (Twitter) account & community building

Platform demonstration
calendar-iconThursday 25 January 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

TikTok account & community building

Platform demonstration
calendar-iconThursday 25 January 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

YouTube channel & community building

Platform demonstration
calendar-iconThursday 25 January 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google my business account & community building

Platform demonstration
calendar-iconThursday 25 January 2024 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest account & community building

Platform demonstration
calendar-iconThursday 25 January 2024 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn personal profile & community building

Platform demonstration
calendar-iconFriday 26 January 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn page & community building

Platform demonstration
calendar-iconFriday 26 January 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Instagram account & community building

Platform demonstration
calendar-iconFriday 26 January 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Ideas & keywords research

1h

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconWednesday 31 January 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Articles, graphics & video production

3h

How to write search engine optimized articles for your blog

Lecture
calendar-iconWednesday 31 January 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconWednesday 31 January 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy & calendar

4h

The content marketing strategy

Lecture
calendar-iconThursday 01 February 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content production

Lecture
calendar-iconThursday 01 February 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content distribution

Lecture
calendar-iconThursday 01 February 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content promotion

Lecture
calendar-iconThursday 01 February 2024 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing evaluation & metrics

Lecture
calendar-iconThursday 01 February 2024 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 02 February 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your content marketing strategy

Teams presentations
calendar-iconFriday 02 February 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconWednesday 07 February 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page content optimization

Lecture
calendar-iconWednesday 07 February 2024 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page technical optimization

Lecture
calendar-iconWednesday 07 February 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconThursday 08 February 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Link building strategy

Lecture
calendar-iconThursday 08 February 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM

Search engine optimization strategy - metrics

2h

Website content & technical checkup with tools

Platform demonstration
calendar-iconThursday 08 February 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Backlinks profile checkup with tools

Platform demonstration
calendar-iconThursday 08 February 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 09 February 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 09 February 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy & calendar

8h

The social media marketing strategy

Lecture
calendar-iconWednesday 14 February 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media accounts & followers

Lecture
calendar-iconWednesday 14 February 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media posting

Lecture
calendar-iconWednesday 14 February 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 15 February 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media live listening & marketing

Lecture
calendar-iconThursday 15 February 2024 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media customer care

Lecture
calendar-iconThursday 15 February 2024 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media engagement

Lecture
calendar-iconThursday 15 February 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media crisis management

Lecture
calendar-iconThursday 15 February 2024 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 15 February 2024 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 16 February 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the social media posts

Teams presentations
calendar-iconFriday 16 February 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising platforms & campaigns

28h

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 21 February 2024 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Meta ad manager

Platform demonstration
calendar-iconThursday 22 February 2024 times-icon18:00 (30m) marker-iconZOOM

Meta business manager

Platform demonstration
calendar-iconThursday 22 February 2024 times-icon18:30 (30m) marker-iconZOOM

Meta advertising tags & events

Platform demonstration
calendar-iconThursday 22 February 2024 times-icon19:00 (1h) marker-iconZOOM

Meta advertising audiences

Platform demonstration
calendar-iconThursday 22 February 2024 times-icon20:00 (1h) marker-iconZOOM

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconThursday 22 February 2024 times-icon21:00 (1h) marker-iconZOOM

Meta awareness advertising campaigns

Platform demonstration
calendar-iconFriday 23 February 2024 times-icon18:00 (1h) marker-iconΖΟΟΜ

Meta engagement advertising campaigns

Platform demonstration
calendar-iconFriday 23 February 2024 times-icon19:00 (1h) marker-iconΖΟΟΜ

Meta sales advertising campaigns

Platform demonstration
calendar-iconFriday 23 February 2024 times-icon20:00 (1h) marker-iconΖΟΟΜ

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconFriday 23 February 2024 times-icon21:00 (1h) marker-iconΖΟΟΜ

Google advertising manager

Platform demonstration
calendar-iconWednesday 28 February 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising audiences

Platform demonstration
calendar-iconWednesday 28 February 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google search advertising campaigns

Platform demonstration
calendar-iconWednesday 28 February 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Google display advertising campaigns

Platform demonstration
calendar-iconThursday 29 February 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

YouTube advertising campaigns

Platform demonstration
calendar-iconThursday 29 February 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconThursday 29 February 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google remarketing advertising campaigns

Platform demonstration
calendar-iconThursday 29 February 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Premium display advertising campaigns

Lecture
calendar-iconFriday 01 March 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Programmatic display advertising campaigns

Lecture
calendar-iconFriday 01 March 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Native advertising campaigns

Lecture
calendar-iconFriday 01 March 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Affiliate advertising campaigns

Lecture
calendar-iconFriday 01 March 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 06 March 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 06 March 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 06 March 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 06 March 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising strategy

4h

The advertising strategy & media plan

Lecture
calendar-iconThursday 07 March 2024 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconFriday 08 March 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital media plan

Teams presentations
calendar-iconFriday 08 March 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Email & mobile marketing strategy

4h

Data & marketing automation

Lecture
calendar-iconWednesday 13 March 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

E-mail marketing strategy

Lecture
calendar-iconWednesday 13 March 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconWednesday 13 March 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconWednesday 13 March 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Influencer marketing strategy

4h

The influencer marketing strategy

Lecture
calendar-iconThursday 14 March 2024 times-icon18:00 (3h) marker-iconOTE ACADEMY - ROOM Ε020

How to use influencer marketing tools

Platform demonstration
calendar-iconThursday 14 March 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Monitoring with Google Analytics 4

4h

Monitoring acquisition sources

Platform demonstration
calendar-iconFriday 15 March 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Monitor your engagement

Platform demonstration
calendar-iconFriday 15 March 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Exploring conversions & funnel

Platform demonstration
calendar-iconFriday 15 March 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Exploring retention & advertising

Platform demonstration
calendar-iconFriday 15 March 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - essential metrics

4h

Digital marketing important metrics

Lecture
calendar-iconWednesday 20 March 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing reporting

Lecture
calendar-iconWednesday 20 March 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Looker Studio reporting tool

Platform demonstration
calendar-iconWednesday 20 March 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconThursday 21 March 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital and social media report

Teams presentations
calendar-iconThursday 21 March 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy & budget

8h

The digital marketing strategy

Lecture
calendar-iconWednesday 27 March 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy research

Lecture
calendar-iconWednesday 27 March 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy creative concept

Lecture
calendar-iconWednesday 27 March 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy tactics

Lecture
calendar-iconWednesday 27 March 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy budget & timeline

Lecture
calendar-iconThursday 28 March 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy presentation

Lecture
calendar-iconThursday 28 March 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy on a funnel

Lecture
calendar-iconThursday 28 March 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy & budget - workshop presentations

4h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconWednesday 03 April 2024 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing career paths & services

3h

Digital marketing professionals & how to get a job

Lecture
calendar-iconThursday 04 April 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing services & how to start a business/agency

Lecture
calendar-iconThursday 04 April 2024 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconThursday 04 April 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Exams & graduation

6h

Final exams

Exam
calendar-iconFriday 05 April 2024 times-icon18:00 (2h) marker-iconHELLENIC RIDING CLUB - ETHRIUM VENUE

Graduation ceremony

Networking
calendar-iconFriday 05 April 2024 times-icon20:00 (4h) marker-iconHELLENIC RIDING CLUB - STONE VENUE

A course is only as good as the people who teach you

Dimitris

Dimitris Andreadakis

Head of Data Analytics, Kinesso.

George

George Arapogiannis

Managing Director, Human Minds.

Katerina

Katerina Haholaki

Client Partner, Zenith.

George

George Kalantzis

Managing Director, re-wize.

John

John Karalis

CEO, Netsteps.

Angela

Angela Katsenis

Marketing Communications Manager, Orange Click Media.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Christina

Christina Kontopoulou

Customer Experience Specialist, Satori Analytics.

Elena

Elena Spiropoulou

Managing Partner, Cyber Law.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD.