About our digital marketing course in Athens

Syllabus

This advanced training program is designed to provide you with a comprehensive understanding of digital marketing strategies, platforms, networks, tools, and results. Throughout the course, you will be presented with a series of step-by-step lectures, tutorials, and hands-on exercises that will equip you with the necessary skills to excel in the field of digital marketing. Our team of experts will guide you through each module, ensuring that you have a thorough understanding of the subject matter.

We understand the importance of staying up-to-date with the latest trends and developments in the digital marketing industry. As such, our course is designed to cover a wide range of topics, including but not limited to content marketing, search engine optimization, social media marketing, email & mobile automations, advertising campaigns, influencer marketing & many more.

Industry recognizable credentials

Upon successful completion of the exams, you will be awarded a professional diploma, which will serve as a testament to your expertise in the field.

Education in a classroom

Our education program is conducted in a classroom setting, where you will have the opportunity to specialize in digital marketing. Our courses are held in Athens every Wednesday, Thursday, and Friday from 18:00 to 22:00. During these sessions, you collaborate with other students on group exercises and presentations, which will further enhance your learning experience. With our program, you can become an expert in less than three months.

Enroll now and get another course for free!

By enrolling in Athens, you will receive free access to our video-on-demand course E-Learning Masterclass in Digital & Social Media Marketing. This is an opportunity that you do not want to miss.

Award-winning education

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital marketing training

Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • check style="display:contents"> style="display:contents"> understand the features of all demonstrated platforms, networks, and tools.
  • check style="display:contents"> style="display:contents"> identify problems, plan, and develop problem-solving strategies that you can optimize.
  • check style="display:contents"> style="display:contents"> create cohesive, persuasive content or creatives and distribute them to others.
  • check style="display:contents"> style="display:contents"> evaluate all different insights, analytics, metrics, and relevant KPIs in order to make informed decisions in the realm of digital marketing
  • check style="display:contents"> style="display:contents"> sell services to your customers as an authority, set up and manage their accounts.
  • check style="display:contents"> style="display:contents"> apply everything you know to secure a successful career in the field.

Benefits of obtaining our digital marketing education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career as a Digital Marketing Professional and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Additionally, access your video-on-demand learning for the duration of your training. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established strategic cooperations with two of the most prestigious job finding agencies in Greece and Europe, namely Adecco and AIESEC. Our aim is to assist you in finding the perfect fit when it comes to job opportunities. We offer a wide range of services, including interviewing events and assistance on building your CV to ensure that you thrive on the business market. 

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

94h77 lessons

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Thu 18 Jan 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Spiropoulou Elena
How to protect your copyright and respect copyright of others

LECTURE

Thu 18 Jan 2024

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Spiropoulou Elena

The content marketing

LECTURE

Thu 01 Feb 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Content production

LECTURE

Thu 01 Feb 2024

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Content distribution

LECTURE

Thu 01 Feb 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Content promotion

LECTURE

Thu 01 Feb 2024

19:00 - 19:30

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Content marketing monitoring & evaluation

LECTURE

Thu 01 Feb 2024

19:30 - 20:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

The social media marketing

LECTURE

Wed 14 Feb 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Katsenis Angela
Social media accounts & followers

LECTURE

Wed 14 Feb 2024

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Katsenis Angela
Social media posting

LECTURE

Wed 14 Feb 2024

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Katsenis Angela
Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 15 Feb 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Katsenis Angela
Social media live listening & marketing

LECTURE

Thu 15 Feb 2024

17:00 - 17:30

OTE ACADEMY - ROOM Ε020

Katsenis Angela
Social media customer care

LECTURE

Thu 15 Feb 2024

17:30 - 18:00

OTE ACADEMY - ROOM Ε020

Katsenis Angela
Social media engagement

LECTURE

Thu 15 Feb 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Katsenis Angela
Social media crisis management

LECTURE

Thu 15 Feb 2024

19:00 - 19:30

OTE ACADEMY - ROOM Ε020

Katsenis Angela
Social media marketing monitoring & evaluation

LECTURE

Thu 15 Feb 2024

19:30 - 20:00

OTE ACADEMY - ROOM Ε020

Katsenis Angela

Meta advertising manager & tags

PLATFORM DEMONSTRATION

Thu 22 Feb 2024

16:00 - 16:30

ZOOM

Arapogiannis George
Meta business portfolio

PLATFORM DEMONSTRATION

Thu 22 Feb 2024

16:30 - 17:00

ZOOM

Arapogiannis George
Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Fri 23 Feb 2024

16:00 - 17:00

ΖΟΟΜ

Arapogiannis George
Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Fri 23 Feb 2024

18:00 - 19:00

ΖΟΟΜ

Arapogiannis George
Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Fri 23 Feb 2024

19:00 - 20:00

ΖΟΟΜ

Arapogiannis George
Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Wed 28 Feb 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Haholaki Katerina
Google search advertising campaigns

PLATFORM DEMONSTRATION

Wed 28 Feb 2024

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Haholaki Katerina
Google display advertising campaigns

PLATFORM DEMONSTRATION

Thu 29 Feb 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Kogka Stavroula
Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Thu 29 Feb 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Kogka Stavroula
Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Thu 29 Feb 2024

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Kogka Stavroula
Premium advertising campaigns

LECTURE

Fri 01 Mar 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Zacharaki Georgia
Native advertising campaigns

LECTURE

Fri 01 Mar 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Zacharaki Georgia
LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Wed 06 Mar 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
TikTok advertising campaigns

PLATFORM DEMONSTRATION

Wed 06 Mar 2024

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Wed 06 Mar 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
ChatGPT advertising campaigns

PLATFORM DEMONSTRATION

Wed 06 Mar 2024

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George

Email & mobile marketing audience & automations

LECTURE

Wed 13 Mar 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Kontopoulou Christina
E-mail marketing campaigns

LECTURE

Wed 13 Mar 2024

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Kontopoulou Christina
Mobile marketing campaigns (SMS, Viber)

LECTURE

Wed 13 Mar 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Kontopoulou Christina
Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Wed 13 Mar 2024

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Kontopoulou Christina

The digital marketing strategy

LECTURE

Wed 27 Mar 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Omnichannel strategy

LECTURE

Thu 28 Mar 2024

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

Digital marketing professionals & how to get a job

LECTURE

Thu 04 Apr 2024

15:00 - 16:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

Students registration & meeting with instructors

NETWORKING

Wed 17 Jan 2024

15:00 - 16:00

OTE ACADEMY - ROOM E024

Aivalis Tolis

Marketing mix overview

LECTURE

Wed 17 Jan 2024

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Digital marketing tactics overview

LECTURE

Wed 17 Jan 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
The customer, the journey & the funnel

LECTURE

Wed 17 Jan 2024

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Thu 18 Jan 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Thu 18 Jan 2024

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Wed 24 Jan 2024

16:00 - 20:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
X (Twitter) account & community building

PLATFORM DEMONSTRATION

Thu 25 Jan 2024

16:00 - 17:00

OTE ACADEMY - E020 ROOM GROUND FLOOR

Perlegkas Angelos
TikTok studio & community building

PLATFORM DEMONSTRATION

Thu 25 Jan 2024

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
YouTube channel & community building

PLATFORM DEMONSTRATION

Thu 25 Jan 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
Google Business Profile & community building

PLATFORM DEMONSTRATION

Thu 25 Jan 2024

19:00 - 19:30

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
Pinterest account & community building

PLATFORM DEMONSTRATION

Thu 25 Jan 2024

19:30 - 20:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Fri 26 Jan 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
LinkedIn page & community building

PLATFORM DEMONSTRATION

Fri 26 Jan 2024

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
Meta business suite: Facebook & Instagram

PLATFORM DEMONSTRATION

Fri 26 Jan 2024

18:00 - 20:00

OTE ACADEMY - E020 ROOM GROUND FLOOR

Perlegkas Angelos

How to find ideas for your content strategy using tools

PLATFORM DEMONSTRATION

Wed 31 Jan 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Dehola Christina

Prepare a content marketing strategy

EXERCISE (TEAM)

Fri 02 Feb 2024

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Present your content marketing strategy

PRESENTATION (TEAM)

Fri 02 Feb 2024

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

The search engine optimization strategy

LECTURE

Wed 07 Feb 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John
Onsite/page content optimization

LECTURE

Wed 07 Feb 2024

17:00 - 19:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John
Onsite/page technical optimization

LECTURE

Wed 07 Feb 2024

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John

The backlinks

LECTURE

Thu 08 Feb 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Gkiokas Dimitris
Link building strategy

LECTURE

Thu 08 Feb 2024

17:00 - 18:00

OTE ACADEMY - E020 ROOM

Gkiokas Dimitris

Check a website and generate a report

EXERCISE (TEAM)

Fri 09 Feb 2024

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John
Present the report and suggestions

PRESENTATION (TEAM)

Fri 09 Feb 2024

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John

Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 16 Feb 2024

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Katsenis Angela
Present the social media posts

PRESENTATION (TEAM)

Fri 16 Feb 2024

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Katsenis Angela

The advertising strategy & media plan

LECTURE

Thu 07 Mar 2024

16:00 - 20:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Fri 08 Mar 2024

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
Present your digital media plan

PRESENTATION (TEAM)

Fri 08 Mar 2024

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George

Monitoring acquisition sources

PLATFORM DEMONSTRATION

Fri 15 Mar 2024

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Andreadakis Dimitris
Monitor your engagement

PLATFORM DEMONSTRATION

Fri 15 Mar 2024

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Andreadakis Dimitris
Exploring conversions & funnel

PLATFORM DEMONSTRATION

Fri 15 Mar 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Andreadakis Dimitris
Exploring retention & advertising

PLATFORM DEMONSTRATION

Fri 15 Mar 2024

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Andreadakis Dimitris

Generate a digital marketing report

EXERCISE (TEAM)

Thu 21 Mar 2024

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Karasaridou Alexandra
Present your digital marketing report

PRESENTATION (TEAM)

Thu 21 Mar 2024

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Karasaridou Alexandra

Course summary & epilogue

LECTURE

Thu 04 Apr 2024

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

Final exams

EXAM

Fri 05 Apr 2024

15:00 - 17:00

HELLENIC RIDING CLUB - ETHRIUM VENUE

Aivalis Tolis

Professional Diploma

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ασκήσεις και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed