Professional Diploma in Digital & Social Media, Athens

September 2019

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The Digital Marketing Strategic Mindset

Students welcome and registration

NETWORKING
Wednesday 18 September 2019 17:00 (1h) Faculty Lounge

Course overview

LECTURE
Wednesday 18 September 2019 18:00 (1h) Auditorium

The digital marketing

LECTURE
Wednesday 18 September 2019 19:00 (1h) Auditorium

The marketing & sales funnel

LECTURE
Wednesday 18 September 2019 20:00 (1h) Auditorium

The consumer and his online journey

LECTURE
Wednesday 18 September 2019 21:00 (1h) Auditorium

The Website Landing Pages

How to optimize your e-shop

LECTURE
Thursday 19 September 2019 18:00 (30m) Auditorium

How to work with content management and e-shop platforms

LECTURE
Thursday 19 September 2019 18:30 (30m) Auditorium

How to work with website design & development agencies

LECTURE
Thursday 19 September 2019 19:00 (1h) Auditorium

How to optimize any of your landing pages

LECTURE
Thursday 19 September 2019 20:00 (1h) Auditorium

The Social Media Platforms

How to create and use a Facebook Page

LIVE TUTORIAL
Wednesday 25 September 2019 18:00 (1h) Auditorium

How to create posts for your Facebook Page with Creator studio

LIVE TUTORIAL
Wednesday 25 September 2019 19:00 (3h) Auditorium

How to create and use an Instagram business profile

LIVE TUTORIAL
Thursday 26 September 2019 18:00 (1h) Auditorium

How to create and use a LinkedIn personal profile and CV

LIVE TUTORIAL
Thursday 26 September 2019 19:00 (1h) Auditorium

How to create and use a LinkedIn company page

LIVE TUTORIAL
Thursday 26 September 2019 20:00 (2h) Auditorium

How to create and use a Twitter account

LIVE TUTORIAL
Friday 27 September 2019 18:00 (1h) Auditorium

How to create and use a YouTube channel

LIVE TUTORIAL
Friday 27 September 2019 19:00 (1h) Auditorium

How to create and use a Google My Business location

LIVE TUTORIAL
Friday 27 September 2019 20:00 (30m) Auditorium

How to create and use a Pinterest business account

LIVE TUTORIAL
Friday 27 September 2019 20:30 (30m) Auditorium

How to create and use a SnapChat account

LIVE TUTORIAL
Friday 27 September 2019 21:00 (30m) Auditorium

How to create and use a Quora account

LIVE TUTORIAL
Friday 27 September 2019 21:30 (30m) Auditorium

The Content Production

How to use Lumen5.com to produce video explainers

LIVE TUTORIAL
Wednesday 02 October 2019 19:30 (30m) Auditorium

How to use Canva.com to design different graphics

LIVE TUTORIAL
Wednesday 02 October 2019 20:30 (30m) Auditorium

How to write structured and optimized texts for your blog articles or publications

LECTURE
Thursday 03 October 2019 20:00 (1h) Auditorium

The Content Marketing Strategy Workshop

Prepare a content marketing strategy

TEAM EXERCISE
Friday 04 October 2019 18:00 (2h) Faculty Lounge

Present your content marketing strategy

TEAM PRESENTATION
Friday 04 October 2019 20:00 (2h) Auditorium

The On-Site Search Engine Optimization (S.E.O.)

How search engines work

LECTURE
Thursday 10 October 2019 18:00 (2h) Auditorium

How to optimize your website technical issues

LECTURE
Thursday 10 October 2019 20:00 (1h) Auditorium

How to optimize your website and pages content

LECTURE
Thursday 10 October 2019 21:00 (1h) Auditorium

The Search Engine Optimization Workshop

Check S.E.O. on a website and generate a report

TEAM EXERCISE
Friday 11 October 2019 18:00 (2h) Faculty Lounge

Present the S.E.O. report and suggestions

TEAM PRESENTATION
Friday 11 October 2019 20:00 (2h) 7th Auditorium

The Social Media Marketing Strategy

How to organize your social media team & accounts

LECTURE
Wednesday 16 October 2019 18:00 (1h) Auditorium

How to form a social media posts calendar and post frequently

LECTURE
Wednesday 16 October 2019 19:00 (2h) Auditorium

How to gain your social media followers

LECTURE
Wednesday 16 October 2019 21:00 (1h) Auditorium

How to respond to trends and people's posts with live marketing

LECTURE
Thursday 17 October 2019 18:00 (30m) Auditorium

How to respond to customer reviews, messages and questions

LECTURE
Thursday 17 October 2019 18:30 (30m) Auditorium

How to respond to complaints and manage crisis

LECTURE
Thursday 17 October 2019 19:00 (1h) Auditorium

How to use Hootsuite.com mashup tool to post on different social networks

LIVE TUTORIAL
Thursday 17 October 2019 20:00 (30m) Auditorium

How to create great posts and stories customized for different social networks

LECTURE
Thursday 17 October 2019 21:00 (1h) Auditorium

The Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

TEAM EXERCISE
Friday 18 October 2019 18:00 (2h) Faculty Lounge

Present the social media posts

TEAM PRESENTATION
Friday 18 October 2019 20:00 (2h) Auditorium

The Digital Advertising Channels and Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

LECTURE
Wednesday 23 October 2019 18:00 (1h) Auditorium

How to run display advertising campaigns on premium publishers

LECTURE
Wednesday 23 October 2019 19:00 (1h) Auditorium

How to run programmatic display advertising campaigns on premium publishers

LECTURE
Wednesday 23 October 2019 20:00 (1h) Auditorium

How to run native advertising campaigns on premium publishers

LECTURE
Wednesday 23 October 2019 21:00 (1h) Auditorium

How to create and manage tags on Facebook ads manager

LIVE TUTORIAL
Thursday 24 October 2019 18:00 (4h) Auditorium

How to use personal Facebook ad account & manager

LIVE TUTORIAL
Friday 25 October 2019 18:00 (2h) Auditorium

How to use Facebook Audience Insights

LIVE TUTORIAL
Friday 25 October 2019 20:00 (2h) Auditorium

How to do keywords research for search ads with Keywords Planner or other tools

LIVE TUTORIAL
Wednesday 30 October 2019 18:00 (3h) Auditorium

How to run traffic & conversions advertising campaigns on Google search

LIVE TUTORIAL
Wednesday 30 October 2019 21:00 (1h) Auditorium

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

LIVE TUTORIAL
Thursday 31 October 2019 18:00 (1h) Auditorium

How to run awareness & traffic advertising campaigns on Gmail

LIVE TUTORIAL
Thursday 31 October 2019 19:00 (1h) Auditorium

How to run awareness & traffic advertising campaigns on YouTube

LIVE TUTORIAL
Thursday 31 October 2019 20:00 (1h) Auditorium

How to use Google ads manager account for agencies

LIVE TUTORIAL
Thursday 31 October 2019 21:00 (1h) Auditorium

How to run advertising campaigns on LinkedIn

LIVE TUTORIAL
Friday 01 November 2019 18:00 (1h) Auditorium

How to run advertising campaigns on Snapchat

LIVE TUTORIAL
Friday 01 November 2019 19:00 (30m) Auditorium

How to run advertising campaigns on Reddit

LIVE TUTORIAL
Friday 01 November 2019 19:30 (30m) Auditorium

How to run advertising campaigns on Twitter

LIVE TUTORIAL
Friday 01 November 2019 20:00 (1h) Auditorium

How to run advertising campaigns on Pinterest

LIVE TUTORIAL
Friday 01 November 2019 21:00 (30m) Auditorium

How to run advertising campaigns on Quora

LIVE TUTORIAL
Friday 01 November 2019 21:30 (30m) Auditorium

How to run advertising campaigns on affiliate networks (affiliate marketing)

LECTURE
Wednesday 06 November 2019 18:00 (2h) Auditorium

How to create and manage Google ads tags (goals)

LIVE TUTORIAL
Wednesday 06 November 2019 21:00 (1h) Auditorium

The Digital Advertising Strategy Workshop

Plan an advertising campaign for a marketing objective

TEAM EXERCISE
Thursday 07 November 2019 18:00 (2h) Student Lounge

Present your digital media plan

TEAM PRESENTATION
Thursday 07 November 2019 20:00 (2h) Auditorium

The Influencer Marketing Strategy

How to work with influencers and brand ambassadors

LECTURE
Friday 08 November 2019 18:00 (1h) Auditorium

The Digital Reputation and Public Relations

How to build public relations using digital and social media tactics

LECTURE
Friday 08 November 2019 20:00 (1h) Auditorium

How to manage reputation with content and deep fake content

LECTURE
Friday 08 November 2019 21:00 (1h) Auditorium

The Email and Mobile Marketing Strategy

How to organize customer's data and marketing automation

LECTURE
Wednesday 13 November 2019 18:00 (1h) Auditorium

How to run e-mail marketing campaigns

LECTURE
Wednesday 13 November 2019 19:00 (30m) Auditorium

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

LECTURE
Wednesday 13 November 2019 19:30 (30m) Auditorium

How to use Mailchimp.com e-mail marketing platform

LIVE TUTORIAL
Wednesday 13 November 2019 20:00 (30m) Auditorium

How to use Apifon.com mobile marketing platform

LIVE TUTORIAL
Wednesday 13 November 2019 20:30 (30m) Auditorium

How to use Chatfuel.com chatbot platform

LIVE TUTORIAL
Wednesday 13 November 2019 21:30 (30m) Auditorium

Monitoring with Google Analytics

How to use Google Analytics to monitor your acquisition sources

LIVE TUTORIAL
Thursday 14 November 2019 18:00 (3h) Auditorium

How to use Google Analytics to monitor your audience

LIVE TUTORIAL
Thursday 14 November 2019 21:00 (1h) Auditorium

The Digital Marketing Metrics & Reporting

How to use Google Data Studio to design and share reports with your clients

LIVE TUTORIAL
Wednesday 20 November 2019 18:00 (1h) Auditorium

How to use Google custom dashboards to design and share reports with your clients

LIVE TUTORIAL
Wednesday 20 November 2019 19:00 (30m) Auditorium

The KPIs and important metrics for all digital marketing strategies

LECTURE
Wednesday 20 November 2019 21:00 (1h) Auditorium

The Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

TEAM EXERCISE
Thursday 21 November 2019 18:00 (2h) Auditorium

Present your digital and social media report

TEAM PRESENTATION
Thursday 21 November 2019 20:00 (2h) Auditorium

The Growth Marketing Methodology & Tactics

The growth hacking case studies

LECTURE
Friday 22 November 2019 18:00 (2h) Auditorium

The Marketing & Sales Funnel Methodology & Tactics

How to make a digital marketing funnel step-by-step

LECTURE
Friday 22 November 2019 20:00 (1h) Auditorium

The Complete Digital Marketing Strategy

How to prepare a digital marketing brief

LECTURE
Wednesday 27 November 2019 18:00 (3h) Auditorium

How to research the market & competition for a digital marketing strategy

LECTURE
Wednesday 27 November 2019 21:00 (1h) Auditorium

The Complete Digital Marketing Strategy Workshop

Draft a complete digital and social media strategy

TEAM EXERCISE
Saturday 30 November 2019 10:00 (6h) OTE Academy

Present your digital and social media strategy

TEAM PRESENTATION
Saturday 30 November 2019 16:00 (2h) OTE Academy

The Digital Marketing Services

How to work in digital marketing job positions

LECTURE
Wednesday 04 December 2019 18:00 (1h) Auditorium

How to analyze costs & prices for your digital marketing services

LECTURE
Wednesday 04 December 2019 19:00 (1h) Auditorium

How to launch and run a digital and social media marketing agency

LECTURE
Wednesday 04 December 2019 20:00 (1h) Auditorium

Course summary & epilogue

LECTURE
Wednesday 04 December 2019 21:00 (1h) Auditorium

The Exams and Graduation

Final exams

EXAMINATION
Friday 06 December 2019 18:30 (2h) Lab

Graduation ceremony

NETWORKING
Friday 06 December 2019 20:30 (1.5h) Students Lounge

Ethel Agelatou

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

Tolis Aivalis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Panos Alefragis

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

Konstantinos Androutsos

Konstantinos Androutsos

Head of Digital, GIM.

George Arapogiannis

George Arapogiannis

Managing Director, HUMAN MINDS.

George Carey-Simos

George Carey-Simos

Chief Operating Officer, We are Social Media​.

Dimitris Dimitriadis

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Sotiris Pantazis

Sotiris Pantazis

Performance Manager, E-FOOD.

Ilias Pantelopoulos

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Panagiotis Papachatzis

Panagiotis Papachatzis

Managing Director, The Agency.

Dominikos Pritis

Dominikos Pritis

Founder-Editorial Director , TECHINGREEK.COM.

Omiros Tsapalos

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros Tzanetos

Lazaros Tzanetos

Business Development Director, APIFON.

Georgia Zacharaki

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Testimonials

People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!