Course overview

This EQF 5 level training program has an exceptional curriculum. Includes all the digital marketing channels, strategies, tools, metrics, KPIs and roles. After completing this course, graduates will be able to find a job or offer services into digital marketing. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Our course has a long track record as a catalyst for change and is trusted by thousands of executives in top agencies, brands and corporations. Inspired by the top universities, designed by experienced hands-on professionals and driven by the latest updates in digital & social media marketing industry.

An awarded course

Awarded as the 'Best Digital & Social Media Education', by Social Media World in 2016, 2017, 2018.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

19h52 lessons

The backlinks

LECTURE

Wed 09 Oct 2019

15:00 - 19:00

Auditorium

Arapogiannis George

The advertising strategy & media plan

LECTURE

22:25 - 22:25

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Thu 19 Sep 2019

18:00 - 19:00

No Location info available

Spiropoulou Elena
How to protect your copyright and respect copyright of others

LECTURE

Wed 02 Oct 2019

15:00 - 16:00

Auditorium

Spiropoulou Elena

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Wed 25 Sep 2019

15:00 - 16:00

Auditorium

Dimitriadis Dimitris
LinkedIn page & community building

PLATFORM DEMONSTRATION

Thu 26 Sep 2019

17:00 - 19:00

Auditorium

YouTube channel & community building

PLATFORM DEMONSTRATION

Fri 27 Sep 2019

16:00 - 17:00

Auditorium

Dimitriadis Dimitris
Google Business Profile & community building

PLATFORM DEMONSTRATION

Fri 27 Sep 2019

17:00 - 17:30

Auditorium

Dimitriadis Dimitris
Pinterest account & community building

PLATFORM DEMONSTRATION

Fri 27 Sep 2019

17:30 - 18:00

Auditorium

Dimitriadis Dimitris
LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Fri 27 Sep 2019

18:00 - 18:30

Auditorium

Dimitriadis Dimitris

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Thu 03 Oct 2019

15:00 - 17:00

Auditorium

Alefragis Panos
Content distribution

LECTURE

Thu 03 Oct 2019

18:00 - 19:00

Auditorium

Alefragis Panos

The social media marketing

LECTURE

Wed 16 Oct 2019

15:00 - 16:00

Auditorium

Dimitrakopoulou Katerina
Social media live listening & marketing

LECTURE

Wed 16 Oct 2019

16:00 - 18:00

Auditorium

Dimitrakopoulou Katerina
Social media customer care

LECTURE

Wed 16 Oct 2019

18:00 - 19:00

Auditorium

Dimitrakopoulou Katerina
Social media posting

LECTURE

Thu 17 Oct 2019

15:00 - 15:30

Auditorium

Dimitrakopoulou Katerina
Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 17 Oct 2019

15:30 - 16:00

Auditorium

Dimitrakopoulou Katerina
Social media engagement

LECTURE

Thu 17 Oct 2019

16:00 - 17:00

Auditorium

Dimitrakopoulou Katerina
Social media accounts & followers

LECTURE

Thu 17 Oct 2019

17:00 - 17:30

Auditorium

Dimitrakopoulou Katerina
Social media crisis management

LECTURE

Thu 17 Oct 2019

18:00 - 19:00

Auditorium

Dimitrakopoulou Katerina

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Fri 25 Oct 2019

17:00 - 19:00

Auditorium

Papachatzis Panagiotis
Premium advertising campaigns

LECTURE

Wed 30 Oct 2019

16:00 - 19:00

Auditorium

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Thu 31 Oct 2019

19:00 - 20:00

Auditorium

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Wed 06 Nov 2019

19:00 - 20:00

Auditorium

Papachatzis Panagiotis

Email & mobile marketing audience & automations

LECTURE

Wed 13 Nov 2019

16:00 - 17:00

Auditorium

E-mail marketing campaigns

LECTURE

Wed 13 Nov 2019

17:00 - 17:30

Auditorium

Mobile marketing campaigns (SMS, Viber)

LECTURE

Wed 13 Nov 2019

17:30 - 18:00

Auditorium

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Wed 13 Nov 2019

18:00 - 18:30

Auditorium

Digital marketing professionals & how to get a job

LECTURE

Wed 04 Dec 2019

18:00 - 19:00

Auditorium

Aivalis Tolis

Students registration & meeting with instructors

NETWORKING

Wed 18 Sep 2019

14:00 - 15:00

Faculty Lounge

Aivalis Tolis

Digital marketing tactics overview

LECTURE

Wed 18 Sep 2019

16:00 - 17:00

Auditorium

Aivalis Tolis
Marketing mix overview

LECTURE

Wed 18 Sep 2019

17:00 - 18:00

Auditorium

Aivalis Tolis
The customer, the journey & the funnel

LECTURE

Wed 18 Sep 2019

18:00 - 19:00

Auditorium

Aivalis Tolis

Prepare a content marketing strategy

EXERCISE (TEAM)

Fri 04 Oct 2019

15:00 - 17:00

Faculty Lounge

Alefragis Panos
Present your content marketing strategy

PRESENTATION (TEAM)

Fri 04 Oct 2019

17:00 - 19:00

Auditorium

Alefragis Panos

The search engine optimization strategy

LECTURE

Thu 10 Oct 2019

15:00 - 17:00

Auditorium

Arapogiannis George
Onsite/page content optimization

LECTURE

Thu 10 Oct 2019

17:00 - 18:00

Auditorium

Arapogiannis George
Onsite/page technical optimization

LECTURE

Thu 10 Oct 2019

18:00 - 19:00

Auditorium

Arapogiannis George

Check a website and generate a report

EXERCISE (TEAM)

Fri 11 Oct 2019

15:00 - 17:00

Faculty Lounge

Arapogiannis George
Present the report and suggestions

PRESENTATION (TEAM)

Fri 11 Oct 2019

17:00 - 19:00

7th Auditorium

Arapogiannis George

Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 18 Oct 2019

15:00 - 17:00

Faculty Lounge

Dimitrakopoulou Katerina
Present the social media posts

PRESENTATION (TEAM)

Fri 18 Oct 2019

17:00 - 19:00

Auditorium

Dimitrakopoulou Katerina

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Thu 07 Nov 2019

16:00 - 18:00

Student Lounge

Papachatzis Panagiotis
Present your digital media plan

PRESENTATION (TEAM)

Thu 07 Nov 2019

18:00 - 20:00

Auditorium

Papachatzis Panagiotis

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Thu 14 Nov 2019

16:00 - 19:00

Auditorium

Exploring retention & advertising

PLATFORM DEMONSTRATION

Thu 14 Nov 2019

19:00 - 20:00

Auditorium

Generate a digital marketing report

EXERCISE (TEAM)

Thu 21 Nov 2019

16:00 - 18:00

Auditorium

Karasaridou Alexandra
Present your digital marketing report

PRESENTATION (TEAM)

Thu 21 Nov 2019

18:00 - 20:00

Auditorium

Karasaridou Alexandra

Course summary & epilogue

LECTURE

Wed 04 Dec 2019

19:00 - 20:00

Auditorium

Aivalis Tolis

Final exams

EXAM

Fri 06 Dec 2019

16:30 - 18:30

Lab

Aivalis Tolis

Professional Diploma

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ασκήσεις και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed