KnowCrunch

Course overview

This EQF 5 level training program has an exceptional curriculum. Includes all the digital marketing channels, strategies, tools, metrics, KPIs and roles. After completing this course, graduates will be able to find a job or offer services into digital marketing. This is your best step towards having a career as a certified Digital & Social Media Specialist.

Our course has a long track record as a catalyst for change and is trusted by thousands of executives in top agencies, brands and corporations. Inspired by the top universities, designed by experienced hands-on professionals and driven by the latest updates in digital & social media marketing industry.

An awarded course

Awarded as the 'Best Digital & Social Media Education', by Social Media World in 2016, 2017, 2018.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

19h•52 lessons

    1. The backlinks — 09-10-2019, 2019-10-09T15:00:00.000000Z – 2019-10-09T19:00:00.000000Z, Auditorium

    Instructor: Arapogiannis George

    1. The advertising strategy & media plan — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z

        1. How to prepare data, cookies privacy and terms, conditions for your websites — 19-09-2019, 2019-09-19T18:00:00.000000Z – 2019-09-19T19:00:00.000000Z, No Location info available
        2. How to protect your copyright and respect copyright of others — 02-10-2019, 2019-10-02T15:00:00.000000Z – 2019-10-02T16:00:00.000000Z, Auditorium

        Instructor: Spiropoulou Elena

            1. Facebook & Instagram community building — 25-09-2019, 2019-09-25T15:00:00.000000Z – 2019-09-25T16:00:00.000000Z, Auditorium
            2. LinkedIn page & community building — 26-09-2019, 2019-09-26T17:00:00.000000Z – 2019-09-26T19:00:00.000000Z, Auditorium
            3. YouTube channel & community building — 27-09-2019, 2019-09-27T16:00:00.000000Z – 2019-09-27T17:00:00.000000Z, Auditorium
            4. Google Business Profile & community building — 27-09-2019, 2019-09-27T17:00:00.000000Z – 2019-09-27T17:30:00.000000Z, Auditorium
            5. Pinterest account & community building — 27-09-2019, 2019-09-27T17:30:00.000000Z – 2019-09-27T18:00:00.000000Z, Auditorium
            6. LinkedIn personal profile & community building — 27-09-2019, 2019-09-27T18:00:00.000000Z – 2019-09-27T18:30:00.000000Z, Auditorium

            Instructor: Dimitriadis Dimitris

            1. Content promotion — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z
            2. Content marketing monitoring & evaluation — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z
            3. Content production — 03-10-2019, 2019-10-03T15:00:00.000000Z – 2019-10-03T17:00:00.000000Z, Auditorium
            4. Content distribution — 03-10-2019, 2019-10-03T18:00:00.000000Z – 2019-10-03T19:00:00.000000Z, Auditorium

            Instructor: Alefragis Panos

              1. The social media marketing — 16-10-2019, 2019-10-16T15:00:00.000000Z – 2019-10-16T16:00:00.000000Z, Auditorium
              2. Social media live listening & marketing — 16-10-2019, 2019-10-16T16:00:00.000000Z – 2019-10-16T18:00:00.000000Z, Auditorium
              3. Social media customer care — 16-10-2019, 2019-10-16T18:00:00.000000Z – 2019-10-16T19:00:00.000000Z, Auditorium
              4. Social media posting — 17-10-2019, 2019-10-17T15:00:00.000000Z – 2019-10-17T15:30:00.000000Z, Auditorium
              5. Hootsuite.com mashup tool — 17-10-2019, 2019-10-17T15:30:00.000000Z – 2019-10-17T16:00:00.000000Z, Auditorium
              6. Social media engagement — 17-10-2019, 2019-10-17T16:00:00.000000Z – 2019-10-17T17:00:00.000000Z, Auditorium
              7. Social media accounts & followers — 17-10-2019, 2019-10-17T17:00:00.000000Z – 2019-10-17T17:30:00.000000Z, Auditorium
              8. Social media crisis management — 17-10-2019, 2019-10-17T18:00:00.000000Z – 2019-10-17T19:00:00.000000Z, Auditorium

              Instructor: Dimitrakopoulou Katerina

                1. Meta awareness advertising campaigns — 25-10-2019, 2019-10-25T17:00:00.000000Z – 2019-10-25T19:00:00.000000Z, Auditorium
                2. Premium advertising campaigns — 30-10-2019, 2019-10-30T16:00:00.000000Z – 2019-10-30T19:00:00.000000Z, Auditorium
                3. LinkedIn advertising campaigns — 31-10-2019, 2019-10-31T19:00:00.000000Z – 2019-10-31T20:00:00.000000Z, Auditorium
                4. X (Twitter) advertising campaigns — 06-11-2019, 2019-11-06T19:00:00.000000Z – 2019-11-06T20:00:00.000000Z, Auditorium

                Instructor: Papachatzis Panagiotis

                  1. Email & mobile marketing audience & automations — 13-11-2019, 2019-11-13T16:00:00.000000Z – 2019-11-13T17:00:00.000000Z, Auditorium
                  2. E-mail marketing campaigns — 13-11-2019, 2019-11-13T17:00:00.000000Z – 2019-11-13T17:30:00.000000Z, Auditorium
                  3. Mobile marketing campaigns (SMS, Viber) — 13-11-2019, 2019-11-13T17:30:00.000000Z – 2019-11-13T18:00:00.000000Z, Auditorium
                  4. Mailchimp.com marketing platform — 13-11-2019, 2019-11-13T18:00:00.000000Z – 2019-11-13T18:30:00.000000Z, Auditorium

                    1. Digital marketing professionals & how to get a job — 04-12-2019, 2019-12-04T18:00:00.000000Z – 2019-12-04T19:00:00.000000Z, Auditorium

                    Instructor: Aivalis Tolis

                        1. Students registration & meeting with instructors — 18-09-2019, 2019-09-18T14:00:00.000000Z – 2019-09-18T15:00:00.000000Z, Faculty Lounge

                        Instructor: Aivalis Tolis

                        1. Digital marketing tactics overview — 18-09-2019, 2019-09-18T16:00:00.000000Z – 2019-09-18T17:00:00.000000Z, Auditorium
                        2. Marketing mix overview — 18-09-2019, 2019-09-18T17:00:00.000000Z – 2019-09-18T18:00:00.000000Z, Auditorium
                        3. The customer, the journey & the funnel — 18-09-2019, 2019-09-18T18:00:00.000000Z – 2019-09-18T19:00:00.000000Z, Auditorium

                        Instructor: Aivalis Tolis

                        1. Prepare a content marketing strategy — 04-10-2019, 2019-10-04T15:00:00.000000Z – 2019-10-04T17:00:00.000000Z, Faculty Lounge
                        2. Present your content marketing strategy — 04-10-2019, 2019-10-04T17:00:00.000000Z – 2019-10-04T19:00:00.000000Z, Auditorium

                        Instructor: Alefragis Panos

                        1. The search engine optimization strategy — 10-10-2019, 2019-10-10T15:00:00.000000Z – 2019-10-10T17:00:00.000000Z, Auditorium
                        2. Onsite/page content optimization — 10-10-2019, 2019-10-10T17:00:00.000000Z – 2019-10-10T18:00:00.000000Z, Auditorium
                        3. Onsite/page technical optimization — 10-10-2019, 2019-10-10T18:00:00.000000Z – 2019-10-10T19:00:00.000000Z, Auditorium

                        Instructor: Arapogiannis George

                        1. Check a website and generate a report — 11-10-2019, 2019-10-11T15:00:00.000000Z – 2019-10-11T17:00:00.000000Z, Faculty Lounge
                        2. Present the report and suggestions — 11-10-2019, 2019-10-11T17:00:00.000000Z – 2019-10-11T19:00:00.000000Z, 7th Auditorium

                        Instructor: Arapogiannis George

                        1. Prepare different social media posts for a brand — 18-10-2019, 2019-10-18T15:00:00.000000Z – 2019-10-18T17:00:00.000000Z, Faculty Lounge
                        2. Present the social media posts — 18-10-2019, 2019-10-18T17:00:00.000000Z – 2019-10-18T19:00:00.000000Z, Auditorium

                        Instructor: Dimitrakopoulou Katerina

                        1. Plan an advertising campaign for a marketing objective — 07-11-2019, 2019-11-07T16:00:00.000000Z – 2019-11-07T18:00:00.000000Z, Student Lounge
                        2. Present your digital media plan — 07-11-2019, 2019-11-07T18:00:00.000000Z – 2019-11-07T20:00:00.000000Z, Auditorium

                        Instructor: Papachatzis Panagiotis

                        1. Exploring conversions & funnel — 14-11-2019, 2019-11-14T16:00:00.000000Z – 2019-11-14T19:00:00.000000Z, Auditorium
                        2. Exploring retention & advertising — 14-11-2019, 2019-11-14T19:00:00.000000Z – 2019-11-14T20:00:00.000000Z, Auditorium

                        1. Generate a digital marketing report — 21-11-2019, 2019-11-21T16:00:00.000000Z – 2019-11-21T18:00:00.000000Z, Auditorium
                        2. Present your digital marketing report — 21-11-2019, 2019-11-21T18:00:00.000000Z – 2019-11-21T20:00:00.000000Z, Auditorium

                        Instructor: Karasaridou Alexandra

                        1. Course summary & epilogue — 04-12-2019, 2019-12-04T19:00:00.000000Z – 2019-12-04T20:00:00.000000Z, Auditorium

                        Instructor: Aivalis Tolis

                        1. Final exams — 06-12-2019, 2019-12-06T16:30:00.000000Z – 2019-12-06T18:30:00.000000Z, Lab

                        Instructor: Aivalis Tolis

                                Professional Diploma

                                Brands we trained

                                Mega Disposables greyscale logo.
                                Bioiatriki logo greyscale
                                Public greyscale logo.
                                National Bank of Greece greyscale logo.
                                Direction Business Network logo greyscale
                                MullenLowe greyscale logo.
                                IKEA logo greyscale.
                                Nespresso greyscale logo.
                                iPop logo
                                IAB Logo
                                Publicis Groupe logo greyscale.
                                Globalsat logo greyscale.
                                Ellinair greyscale logo
                                Welcome Stores greyscale logo.
                                Doha Film Institute logo greyscale
                                Business Undercover greyscale logo.
                                Pink Woman logo greyscale.
                                Papastratos logo greyscale.
                                Tupperware logo greyscale.
                                Inomo logo

                                Frequently asked questions

                                Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

                                Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

                                Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

                                Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ομαδικές εργασίες και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

                                Course completed