Professional Diploma in Digital & Social Media, Athens

At Deree campus, September 2019

This event is completed

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Pre-learning: The Digital Marketing Mindset

Students welcome and registration

Networking event
Wednesday 18 September 2019 17:00 (1h) Faculty Lounge

Course overview

Lecture
Wednesday 18 September 2019 18:00 (1h) Auditorium

The available digital marketing tactics and strategies

Lecture
Wednesday 18 September 2019 19:00 (1h) Auditorium

The digital consumer and the marketing funnel

Lecture
Wednesday 18 September 2019 20:00 (1h) Auditorium

The digital consumer and his journey

Lecture
Wednesday 18 September 2019 21:00 (1h) Auditorium

The Website Landing Pages

How to optimize your e-shop

Lecture
Thursday 19 September 2019 18:00 (30m) Auditorium

How to work with content management and e-shop platforms

Lecture
Thursday 19 September 2019 18:30 (30m) Auditorium

How to work with website design & development agencies

Lecture
Thursday 19 September 2019 19:00 (1h) Auditorium

How to optimize any of your landing pages

Lecture
Thursday 19 September 2019 20:00 (1h) Auditorium

The Social Media Platforms

How to create and use a Facebook Page

Tutorial
Wednesday 25 September 2019 18:00 (1h) Auditorium

How to create posts for your Facebook Page with Creator studio

Tutorial
Wednesday 25 September 2019 19:00 (3h) Auditorium

How to create and use an Instagram business profile

Tutorial
Thursday 26 September 2019 18:00 (1h) Auditorium

How to create and use a LinkedIn personal profile and CV

Tutorial
Thursday 26 September 2019 19:00 (1h) Auditorium

How to create and use a LinkedIn company page

Tutorial
Thursday 26 September 2019 20:00 (2h) Auditorium

How to create and use a Twitter account

Tutorial
Friday 27 September 2019 18:00 (1h) Auditorium

How to create and use a YouTube channel

Tutorial
Friday 27 September 2019 19:00 (1h) Auditorium

How to create and use a Google My Business location

Tutorial
Friday 27 September 2019 20:00 (30m) Auditorium

How to create and use a Pinterest business account

Tutorial
Friday 27 September 2019 20:30 (30m) Auditorium

How to create and use a SnapChat account

Tutorial
Friday 27 September 2019 21:00 (30m) Auditorium

How to create and use a Quora account

Tutorial
Friday 27 September 2019 21:30 (30m) Auditorium

The Content Production

How to use Lumen5.com to produce video explainers

Tutorial
Wednesday 02 October 2019 19:30 (30m) Auditorium

How to use Canva.com to design different graphics

Tutorial
Wednesday 02 October 2019 20:30 (30m) Auditorium

How to write structured and optimized texts for your blog articles or publications

Lecture
Thursday 03 October 2019 20:00 (1h) Auditorium

The Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Friday 04 October 2019 18:00 (2h) Faculty Lounge

Present your content marketing strategy

Presentation
Friday 04 October 2019 20:00 (2h) Auditorium

The On-Site Search Engine Optimization (S.E.O.)

How search engines work

Lecture
Thursday 10 October 2019 18:00 (2h) Auditorium

How to optimize your website technical issues

Lecture
Thursday 10 October 2019 20:00 (1h) Auditorium

How to optimize your website and pages content

Lecture
Thursday 10 October 2019 21:00 (1h) Auditorium

The Search Engine Optimization Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Friday 11 October 2019 18:00 (2h) Faculty Lounge

Present the S.E.O. report and suggestions

Presentation
Friday 11 October 2019 20:00 (2h) 7th Auditorium

The Social Media Marketing Strategy

How to select and setup your social media accounts

Lecture
Wednesday 16 October 2019 18:00 (1h) Auditorium

How to organize posts in your social media calendar

Lecture
Wednesday 16 October 2019 19:00 (2h) Auditorium

How to post frequently and monitor your reach and engagement

Lecture
Wednesday 16 October 2019 21:00 (1h) Auditorium

How to respond to trends and people's posts with live marketing

Lecture
Thursday 17 October 2019 18:00 (30m) Auditorium

How to respond to customer reviews, messages and questions

Lecture
Thursday 17 October 2019 18:30 (30m) Auditorium

How to respond to complaints and manage crisis

Lecture
Thursday 17 October 2019 19:00 (1h) Auditorium

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Thursday 17 October 2019 20:00 (30m) Auditorium

How to create great posts and stories customized for different social networks

Lecture
Thursday 17 October 2019 21:00 (1h) Auditorium

The Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Friday 18 October 2019 18:00 (2h) Faculty Lounge

Present the social media posts

Presentation
Friday 18 October 2019 20:00 (2h) Auditorium

The Digital Advertising Channels and Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Wednesday 23 October 2019 18:00 (1h) Auditorium

How to run display advertising campaigns on premium publishers

Lecture
Wednesday 23 October 2019 19:00 (1h) Auditorium

How to run programmatic display advertising campaigns on premium publishers

Lecture
Wednesday 23 October 2019 20:00 (1h) Auditorium

How to run native advertising campaigns on premium publishers

Lecture
Wednesday 23 October 2019 21:00 (1h) Auditorium

How to create and manage tags and audiences on Facebook ads manager

Tutorial
Thursday 24 October 2019 18:00 (4h) Auditorium

How to use Facebook and Instagram ad and business manager

Tutorial
Friday 25 October 2019 18:00 (2h) Auditorium

How to run awareness and remarketing advertising campaigns on Facebook and Instagram

Tutorial
Friday 25 October 2019 20:00 (2h) Auditorium

How to create match type keywords and ads on Google search

Tutorial
Wednesday 30 October 2019 18:00 (3h) Auditorium

How to run conversions and remarketing advertising campaigns on Google search

Tutorial
Wednesday 30 October 2019 21:00 (1h) Auditorium

How to run advertising campaigns and remarketing on Google Display Network (G.D.N.)

Tutorial
Thursday 31 October 2019 18:00 (1h) Auditorium

How to run advertising campaigns and remarketing on Gmail

Tutorial
Thursday 31 October 2019 19:00 (1h) Auditorium

How to run advertising campaigns and remarketing on YouTube

Tutorial
Thursday 31 October 2019 20:00 (1h) Auditorium

How to use Google ads manager

Tutorial
Thursday 31 October 2019 21:00 (1h) Auditorium

How to run advertising campaigns and remarketing on LinkedIn

Tutorial
Friday 01 November 2019 18:00 (1h) Auditorium

How to run advertising campaigns and remarketing on Snapchat

Tutorial
Friday 01 November 2019 19:00 (30m) Auditorium

How to run advertising campaigns and remarketing on Reddit

Tutorial
Friday 01 November 2019 19:30 (30m) Auditorium

How to run advertising campaigns and remarketing on Twitter

Tutorial
Friday 01 November 2019 20:00 (1h) Auditorium

How to run advertising campaigns and remarketing on Pinterest

Tutorial
Friday 01 November 2019 21:00 (30m) Auditorium

How to run advertising campaigns and remarketing on Quora

Tutorial
Friday 01 November 2019 21:30 (30m) Auditorium

How to run advertising campaigns on affiliate networks

Lecture
Wednesday 06 November 2019 18:00 (2h) Auditorium

How to create and manage tags and audiences on Google ads manager

Tutorial
Wednesday 06 November 2019 21:00 (1h) Auditorium

The Digital Advertising Strategy Workshop

Plan an advertising campaign for a marketing objective

Team Exercise
Thursday 07 November 2019 18:00 (2h) Student Lounge

Present your digital media plan

Presentation
Thursday 07 November 2019 20:00 (2h) Auditorium

The Influencer Marketing

How to work with influencers and brand ambassadors

Lecture
Friday 08 November 2019 18:00 (1h) Auditorium

How to use Susurrus.io influencer management tool

Tutorial
Friday 08 November 2019 19:00 (30m) Auditorium

How to use Upfluence.com influencer management tool

Tutorial
Friday 08 November 2019 19:30 (30m) Auditorium

The Digital Reputation and Public Relations

How to build public relations using digital and social media tactics

Lecture
Friday 08 November 2019 20:00 (1h) Auditorium

How to manage reputation with content and deep fake content

Lecture
Friday 08 November 2019 21:00 (1h) Auditorium

The Email and Mobile Marketing

How to organize customer's data and marketing automation

Lecture
Wednesday 13 November 2019 18:00 (1h) Auditorium

How to run e-mail marketing campaigns

Lecture
Wednesday 13 November 2019 19:00 (30m) Auditorium

How to run mobile marketing campaigns with SMS, Viber, Whatapp messages

Lecture
Wednesday 13 November 2019 19:30 (30m) Auditorium

How to use Mailchimp.com e-mail marketing platform

Tutorial
Wednesday 13 November 2019 20:00 (30m) Auditorium

How to use Apifon.com mobile marketing platform

Tutorial
Wednesday 13 November 2019 20:30 (30m) Auditorium

How to use Chatfuel.com chatbot platform

Tutorial
Wednesday 13 November 2019 21:30 (30m) Auditorium

The Digital Marketing Monitoring and Evaluation

How to use Google Analytics to monitor your acquisition sources

Tutorial
Thursday 14 November 2019 18:00 (3h) Auditorium

How to use Google Analytics to monitor your audience

Tutorial
Thursday 14 November 2019 21:00 (1h) Auditorium

The Digital Marketing Reporting

How to use Google Data Studio to design and share reports

Tutorial
Wednesday 20 November 2019 18:00 (1h) Auditorium

How to use Google Analytics custom dashboards to design and share reports

Tutorial
Wednesday 20 November 2019 19:00 (30m) Auditorium

How to report important metrics and KPIs for different digital and social media marketing results

Lecture
Wednesday 20 November 2019 21:00 (1h) Auditorium

The Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Thursday 21 November 2019 18:00 (2h) Auditorium

Present your digital and social media report

Presentation
Thursday 21 November 2019 20:00 (2h) Auditorium

The Growth Hacking Tactics

How to work on growth hacking experiments & tactics

Lecture
Friday 22 November 2019 18:00 (2h) Auditorium

The Digital Marketing Funnel Tactics

How to create a powerful digital marketing funnel step-by-step

Lecture
Friday 22 November 2019 20:00 (1h) Auditorium

How to optimize a digital marketing funnel with tools

Tutorial
Friday 22 November 2019 21:00 (1h) Auditorium

The Digital and Social Media Marketing Strategy

How to gather data and a proper brief for a digital marketing strategy

Lecture
Wednesday 27 November 2019 18:00 (3h) Auditorium

How to research the competition for a digital marketing strategy

Lecture
Wednesday 27 November 2019 21:00 (1h) Auditorium

The Digital and Social Media Marketing Strategy Full Day Workshop

Draft a complete digital and social media strategy

Team Exercise
Saturday 30 November 2019 10:00 (6h) OTE Academy

Present your digital and social media strategy

Presentation
Saturday 30 November 2019 16:00 (2h) OTE Academy

The Digital Marketing Services

How to function in different positions as a digital marketing professional

Lecture
Wednesday 04 December 2019 18:00 (1h) Auditorium

How to price and sell digital marketing services

Lecture
Wednesday 04 December 2019 19:00 (1h) Auditorium

How to launch and run a digital and social media marketing agency

Lecture
Wednesday 04 December 2019 20:00 (1h) Auditorium

Course summary & epilogue

Lecture
Wednesday 04 December 2019 21:00 (1h) Auditorium

The Exams and Graduation

Final exams

Final Exam
Friday 06 December 2019 18:30 (2h) Lab

Graduation ceremony

Networking event
Friday 06 December 2019 20:30 (1.5h) Students Lounge

Ethel Agelatou

Ethel Agelatou

LinkedIn Trainer, Ethel Agelatou.

Apostolis Aivalis

Apostolis Aivalis

Managing Partner, Aival.com.

Panos Alefragis

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

Konstantinos Androutsos

Konstantinos Androutsos

Head of Digital, GIM.

George Arapogiannis

George Arapogiannis

Managing Director, HUMAN MINDS.

George Carey-Simos

George Carey-Simos

Chief Operating Officer, We are Social Media​.

Dimitris Dimitriadis

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis Elpidis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Sotiris Pantazis

Sotiris Pantazis

Performance Manager, E-FOOD.

Ilias Pantelopoulos

Ilias Pantelopoulos

Managing Director, MRM MCCANN.

Panagiotis Papachatzis

Panagiotis Papachatzis

Strategy and Communications Advisor, Red Wolf Creative Agency.

Dominikos Pritis

Dominikos Pritis

Founder-Editorial Director , TECHINGREEK.COM.

Omiros Tsapalos

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros Tzanetos

Lazaros Tzanetos

Business Development Director, APIFON.

Georgia Zacharaki

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Testimonials

People who attended our courses say awesome things about us and recommend our course to others with a 95.4% Net Promoter Score!

Location & venue

Deree - The American College of Greece Campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece


Directions to Deree campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

Questions & answers

A great value proposition with benefits for your personal career path and growth for your business. Find here some of the frequent questions and the answers that will help you enroll.

Coronavirus disease (covid-19) outbreak status

What will happen if we are not allowed to attend in a class? Do classes get canceled?

In case of any health lock-down or emergency, we offer our training in an online virtual class via live webinar. Training takes place the same day & hour as scheduled. A virtual class allows all participants to attend lectures, collaborate with other students and share video/audio. In a virtual class any participant can:

  • Raise hand and ask questions
  • Talk to everybody and listen others talking (2way audio)
  • Share video or watch other's videos (2way video)
  • Give a presentation or share screen (2way sharing)
  • Form teams and collaborate with others on team exercises

Example: A virtual class (live webinar):

knowcrunch-live-webinar.png

Example: A virtual class (live webinar):

knowcrunhc-webinar-example.jpg

Before enrolling

Are there any prerequisites necessary for this training?

No specific prerequisites are necessary for this course. However, our training is aimed at individuals, organizations and companies with some basic understanding OR some previous experience OR graduates from academic majors of the following functions:

  • Marketing
  • Communication
  • Sales
  • Public relations
  • Internet
  • Information technology

Who is this course for?

This program is designed for people who wish to extend their existing work or career into digital & social media marketing:

  • Executives
  • Influencers
  • Freelancer & Professionals
  • Entrepreneurs
  • Students
  • Academics

Also this course will boost companies willing to include digital & social media marketing channels & tactics in their existing business model:

  • Brands, small businesses & corporations of all segments
  • Digital & social media agencies
  • Creative (advertising) & media agencies
  • Consulting firms
  • Internet providers
  • Bloggers, media & publishers

Why is this course better than other courses available?

This is a multi award winning course chosen by the major agencies and brands. It offers great value for money and the most recognizable certification.

The curriculum & syllabus:

  • Is exceptional and includes 80% exclusive topics which cannot be found in competition 
  • Is updated daily 
  • Has the proper length to guarantee more hours than competition 
  • Is thorough and covers all channels, strategies & tactics in depth - not just 'some' basic stuff

The instructors:

  • Are market leaders or influencers with hands-on operating experience
  • Are certified trainers and can teach & mentor others
  • Show personal interest for each student and are always available to answer questions in-class or online

We care about your growth and we:

  • Organize frequent networking events to mix & match professionals
  • Manage the biggest active Community of Digital Professionals which helps you thrive
  • Offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate
  • Actively introduce and guide students to jobs in brands, digital agencies and corporations

Prices & payments

Do prices include taxes? How do I pay?

Prices & taxes

Prices for all different tickets are inclusive of all fees & applicable taxes.

Payments

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only.

Payment by installments

Installments are available for our in-class courses & some e-learning courses and can be offered when you pay by credit card. Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course.

Can I cancel anytime? Do I get a refund if I do?

Cancellations

You can cancel anytime before the course kick-off day.

Refunds policy

Please pay attention to our cancellation & refunds policy:

  • Cancellations received 15 days before the course will receive 100% refund of the amount paid
  • Cancellations received 14 - 1 days before the course will receive 50% refund
  • Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

During your learning

Do I need a laptop to attend the course or participate in team exercises?

During our course, a laptop is required in order to keep up with all lectures and the team or personal exercises. We always provide a desk, free wi-fi access and power supply for all attendants.

What is the minimum attendance required?

Good attendance is important and there is a strong link between academic performance and consistent attendance so we have a compulsory attendance rule:

You need to attend at least 90% of the course's class. In case your absences exceed 10% of class total hours you will not be allowed to participate in our exams and receive your certificate or diploma.

How often is the content updated or sections/lessons upgraded?

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus we just include it.

We update our training presentations & bonus material daily! We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

We update our training videos quarterly! When something critical changes we move into production and deliver new videos.

Can I repeat a topic or lesson I missed?

YES. You will be able to visit our next available course and attend the class you missed. Just send us an email and let us know! Re-admissions and seating is on a first-come-first-serve basis and subject to capacity.

Will we participate in team exercises and hands-on strategies?

YES. This is the only course in the market which offers actual hands-on team exercises in real life case studies or briefs for every one of the digital & social media channels. You will form teams and work on the following:

  • Search engine optimization team exercise & presentation
  • Content marketing strategy team exercise & presentation
  • Social media posts strategy team exercise & presentation
  • Advertising strategy team exercise & presentation
  • Monitoring & report team exercise & presentation
  • Full day digital & social media strategy, budget & plan team exercise & presentation

Do I gain access to learning presentations & bonus material?

YES. You will have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

Exams & certification

Which other optional certifications can I apply for after successful completion?

This course gives you a solid background in all required digital & social media fundamentals. It allows you to optionally pursue much more important international certifications. Some examples:

  • The Facebook online certification and qualify as a 'Facebook Certified Professional' (fee: $150).
  • The Interactive Advertising Bureau professional exam & certification and qualify as a 'IAB Digital Media & Ads Certified' (fee: $600).
  • The Google ads fundamentals exam & certification and qualify as a 'Google Qualified Professional' (free).

Only the very best training courses that meet stringent requirements can prepare you to pursue more qualifications and our course offers more than enough to achieve all these exams.

When am I eligible to get my diploma/certificate?

In order to be eligible for your diploma or certificate you must:

  • Attend 90% of the class (lectures, exercises etc) - that means no more than 10% absence
  • Successfully complete the final exams in the final comprehension test - that means you must score at least 70% in the test

Do I take exams? Which is the success score? What if I fail?

Are there any exams?

Yes. You take exams when you complete your training.

Exams success score

In order to be successful and eligible for your certification you need to have a grade of at least 70% in your exam score.

Exams failure

If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

Do I get a diploma?

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Students who don't pass the exams receive a certificate of completion.

This certification, but most importantly this advanced knowledge coming from us, is trusted by major agencies and the international industry. When you are certified by us, your customers, co-workers and partners are assured that you’re committed to staying at the top of your market as a professional.

Learning skills & outcome

Is there an active community or alumni I can participate in?

YES. The biggest active community in the country!

Our alumni community

All graduates of our events automatically become members of our alumni enjoying many benefits such as:

  • Special tickets for alumni to all of our events
  • Special discounts & offers from all of our partners for more certifications or master degrees
  • Personal recommendations from our instructors upon request
  • Free entrance to some special education events

Our Facebook Group community

All graduates of our events can be part of a wonderful Facebook community of Greek Digital & Social Media Specialists & Executives, where we are offering support for any question you may have and posting job positions daily!

Our networking events

You will participate in free-to-access events to mix and match with other professionals, agencies and brands.

Which are the digital marketing positions I would be able to work for?

After successfully completing this course you will be able to upgrade your work skills or apply for new job positions such as:

Strategy & Sales positions

  • Digital & Social Media Head 
  • Digital & Social Media PR Manager/Consultant 
  • Digital & Social Media Marketing Manager/Consultant 
  • Digital & Social Media Sales Manager/Consultant

Operational positions

  • E-Commerce & E-shop Manager/Consultant
  • Content Marketing Manager/Freelancer
  • Social Media Marketing Manager/Freelancer
  • Search Engine Optimization Manager/Consultant
  • Google Advertising (SEM) Manager/Consultant 
  • Facebook Advertising Manager/Consultant 
  • Twitter Advertising Manager/Consultant 
  • LinkedIn Advertising Manager/Consultant 
  • Premium Display Advertising Manager/Consultant/Planner/Buyer 
  • Affiliate Advertising Manager/Consultant/Planner/Buyer
  • Messaging & Automation (mobile & email) Manager/Consultant 
  • Growth Hacker
  • Performance Marketing Manager/Consultant 
  • Monitoring & Analytics Manager/Consultant 
  • Social Media Insights & Analytics Manager/Consultant 

Academic positions

  • Digital & Social Media Trainer/Instructor

What skils do I gain after completing this digital marketing course?

After successfully completing this course you will be able to:

Overall knowledge
  • Understand the web & social media consumer behaviours & decisions
  • Compare and leverage all digital & social media channels & tools in your work
Plan & form any strategy
  • Draft digital & social media strategies & action plans with a detailed budget (SEO strategy, social media management strategy, performance & inbound strategy, advertising strategy, complete digital & social media strategy)
  • Include digital & social media campaigns & tools into your communication & media mix
Implement anything
  • Find, evaluate and manage digital & social media service providers & partners
  • Execute your strategies through a project structure, with milestones, deliverables and KPIs
  • Increase conversions, generate more sales
  • Reduce your expenses and budget spending
  • Hire digital & social media executives and understand their terminology and skills
Measure & evaluate results
  • Monitor & optimize the impact of your digital performance and effectiveness
  • Report all your digital & social media results, activities and KPIs
Offer & sell services to others
  • Start selling digital & social media services to your clients as a freelance professional
  • Include digital & social media services in your business & revenue model for your company

This course is not just about 'understanding' and it is not just a 'fast track'. It is about being able to implement and thrive in your market.