Masterclass in Digital & Social Media Marketing, Thessaloniki, January 2023

2183 students graduated until today

A full digital marketing syllabus in Thessaloniki

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 16 January 2023 times-icon17:00 (1h) marker-iconONOMA HOTEL - LIBRARY (1ST FLOOR)

Course overview

Lecture
calendar-iconMonday 16 January 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Marketing & digital marketing fundamentals

3h

Digital marketing tactics overview

Lecture
calendar-iconMonday 16 January 2023 times-icon19:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Audience personas, customer journey & funnel

Lecture
calendar-iconMonday 16 January 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Marketing mix fundamentals

Lecture
calendar-iconMonday 16 January 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing URLs & UTMs

1h 30m

UTMs strategy for links

Platform demonstration
calendar-iconTuesday 17 January 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconTuesday 17 January 2023 times-icon19:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 17 January 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to protect your copyright and respect copyright of others

Lecture
calendar-iconTuesday 17 January 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconWednesday 18 January 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Website landing pages conversion rate optimization

Lecture
calendar-iconWednesday 18 January 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

E-shop conversion rate optimization

Lecture
calendar-iconWednesday 18 January 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Website design & development process

Lecture
calendar-iconWednesday 18 January 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media platforms

5h

Facebook page & community building

Platform demonstration
calendar-iconMonday 23 January 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

TikTok account & community building

Platform demonstration
calendar-iconTuesday 24 January 2023 times-icon18:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 24 January 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google my business account & community building

Platform demonstration
calendar-iconTuesday 24 January 2023 times-icon20:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Pinterest account & community building

Platform demonstration
calendar-iconTuesday 24 January 2023 times-icon20:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

LinkedIn personal profile & community building

Platform demonstration
calendar-iconTuesday 24 January 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

LinkedIn page & community building

Platform demonstration
calendar-iconWednesday 25 January 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Ideas & keywords research

1h

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconMonday 30 January 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Articles, graphics & video production

3h

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 30 January 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to produce & distribute audio podcasts

Lecture
calendar-iconMonday 30 January 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconMonday 30 January 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content marketing strategy & calendar

4h

Content production

Lecture
calendar-iconTuesday 31 January 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content distribution

Lecture
calendar-iconTuesday 31 January 2023 times-icon19:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

The content marketing strategy

Lecture
calendar-iconTuesday 31 January 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconWednesday 01 February 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your content marketing strategy

Teams presentations
calendar-iconWednesday 01 February 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconMonday 06 February 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Onsite/page content optimization

Lecture
calendar-iconMonday 06 February 2023 times-icon19:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Onsite/page technical optimization

Lecture
calendar-iconMonday 06 February 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconTuesday 07 February 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
calendar-iconTuesday 07 February 2023 times-icon20:00 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Backlinks profile checkup with tools

Platform demonstration
calendar-iconTuesday 07 February 2023 times-icon20:30 (30m) marker-iconANATOLIA HOTEL - VICTORIA HALL

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconWednesday 08 February 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconWednesday 08 February 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Social media marketing strategy & calendar

8h

The social media marketing strategy

Lecture
calendar-iconMonday 13 February 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media accounts & followers

Lecture
calendar-iconMonday 13 February 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media posting

Lecture
calendar-iconMonday 13 February 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 14 February 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media live listening & marketing

Lecture
calendar-iconTuesday 14 February 2023 times-icon19:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media customer care

Lecture
calendar-iconTuesday 14 February 2023 times-icon19:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media engagement

Lecture
calendar-iconTuesday 14 February 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media crisis management

Lecture
calendar-iconTuesday 14 February 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media marketing evaluation & metrics

Lecture
calendar-iconTuesday 14 February 2023 times-icon21:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconWednesday 15 February 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present the social media posts

Teams presentations
calendar-iconWednesday 15 February 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising platforms & campaigns

27h 30m

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 20 February 2023 times-icon18:00 (4h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Meta business manager

Platform demonstration
calendar-iconTuesday 21 February 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Meta advertising tags & events

Platform demonstration
calendar-iconTuesday 21 February 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Meta advertising audiences

Platform demonstration
calendar-iconTuesday 21 February 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconTuesday 21 February 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Meta awareness advertising campaigns

Platform demonstration
calendar-iconWednesday 22 February 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Meta engagement advertising campaigns

Platform demonstration
calendar-iconWednesday 22 February 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Meta sales advertising campaigns

Platform demonstration
calendar-iconWednesday 22 February 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconWednesday 22 February 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google advertising manager

Platform demonstration
calendar-iconTuesday 28 February 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google advertising audiences

Platform demonstration
calendar-iconTuesday 28 February 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google search advertising campaigns

Platform demonstration
calendar-iconTuesday 28 February 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google display advertising campaigns

Platform demonstration
calendar-iconWednesday 01 March 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

YouTube advertising campaigns

Platform demonstration
calendar-iconWednesday 01 March 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconWednesday 01 March 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google remarketing advertising campaigns

Platform demonstration
calendar-iconWednesday 01 March 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Premium display advertising campaigns

Lecture
calendar-iconMonday 06 March 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Programmatic display advertising campaigns

Lecture
calendar-iconMonday 06 March 2023 times-icon20:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Native advertising campaigns

Lecture
calendar-iconMonday 06 March 2023 times-icon20:30 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Affiliate advertising campaigns

Lecture
calendar-iconMonday 06 March 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

LinkedIn advertising campaigns

Platform demonstration
calendar-iconTuesday 07 March 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

TikTok advertising campaigns

Platform demonstration
calendar-iconTuesday 07 March 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconTuesday 07 March 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Pinterest advertising campaigns

Platform demonstration
calendar-iconTuesday 07 March 2023 times-icon21:00 (30m) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconMonday 13 March 2023 times-icon18:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Present your digital media plan

Teams presentations
calendar-iconMonday 13 March 2023 times-icon20:00 (2h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Email & mobile marketing strategy

4h

Data & marketing automation

Lecture
calendar-iconTuesday 14 March 2023 times-icon18:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

E-mail marketing strategy

Lecture
calendar-iconTuesday 14 March 2023 times-icon19:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconTuesday 14 March 2023 times-icon20:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconTuesday 14 March 2023 times-icon21:00 (1h) marker-iconANATOLIA HOTEL - VICTORIA HALL

Influencer marketing strategy

2h 30m

The influencer marketing strategy

Lecture
calendar-iconWednesday 15 March 2023 times-icon18:00 (2h) marker-iconZOOM PLATFORM

How to use influencer marketing tools

Platform demonstration
calendar-iconWednesday 15 March 2023 times-icon20:00 (30m) marker-iconZOOM PLATFORM

Monitoring with Google Analytics 4

4h

Exploring retention & advertising

Platform demonstration
calendar-iconMonday 20 March 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Exploring conversions & funnel

Platform demonstration
calendar-iconMonday 20 March 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Monitoring acquisition sources

Platform demonstration
calendar-iconMonday 20 March 2023 times-icon20:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Monitor your engagement

Platform demonstration
calendar-iconMonday 20 March 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Reporting digital marketing - essential metrics

4h

Digital marketing important metrics

Lecture
calendar-iconTuesday 21 March 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing reporting

Lecture
calendar-iconTuesday 21 March 2023 times-icon19:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Google Looker Studio reporting tool

Platform demonstration
calendar-iconTuesday 21 March 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconWednesday 22 March 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Present your digital and social media report

Teams presentations
calendar-iconWednesday 22 March 2023 times-icon20:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Growth marketing strategy

2h

The growth marketing strategy

Lecture
calendar-iconMonday 27 March 2023 times-icon18:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing strategy & budget - workshop presentations

4h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconWednesday 29 March 2023 times-icon18:00 (4h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing career paths & services

3h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 03 April 2023 times-icon18:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 03 April 2023 times-icon19:00 (2h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconMonday 03 April 2023 times-icon21:00 (1h) marker-iconONOMA HOTEL - LIVING ROOM (1ST FLOOR)

Exams & graduation

6h

Final exams

Exam
calendar-iconTuesday 04 April 2023 times-icon18:00 (2h) marker-iconTHE MET HOTEL - ROOM SIROCCO

Graduation ceremony

Networking
calendar-iconTuesday 04 April 2023 times-icon20:00 (4h) marker-iconTHE MET HOTEL - AVENUE 48 (GROUND FLOOR)

A course is only as good as the people who teach you

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

George

George Arapogiannis

Managing Director, Human Minds.

Alex

Alex Charalampidis

Managing Director, MONKS.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Mary

Mary Golidopoulou

Digital Αdvertising Specialist, Iubenda.

Christina

Christina Kontopoulou

Customer Experience Specialist, Satori Analytics.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Nano

Nano Papaioannou

Managing Director, Copyartist.

Eleanna

Eleanna Petsa

SEO Manager, Kaizen Gaming.

Olga

Olga Pitsari

Co-Founder and Creative Content, BOLDOT.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Lina

Lina Stoumpou

Managing Partner, Susurrus.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD.